EASIEST Tip to Massive Engagement! ➕ I Look Tired 🤬 Jay’s SCOOP | Ep. 329

0:08Welcome to Do This Not That, the podcast for marketers. You'll walk away from each episode with actionable tips you can test immediately. You'll hear from the best minds in marketing who will share tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos that is our everyday. I'm Jay Schwetelson. Let's do this, not that.

0:40We are back for Do This Not That podcast presented by Marigold. And I want to share a tactic that my company does twice a year. It's super easy. It takes a minute to do. And it changes my business every time that we do it. I don't think enough people do this. And it's this idea of sending out a very simple email to your database. and the email, the purpose of the email is to get information back from the people on your database about their thoughts on your products, your services, on your content, on ideas to improve your products or services, on ideas to content ideas for you to put out there in your newsletter, in your blog, in your podcast, in whatever you're doing.

1:24It doesn't matter if you're a business to business brand, a consumer brand, if you're a giant, if you're tiny, it doesn't matter. And this is exactly what we do and I'll tell you why we do it and how AI has changed everything. It's really simple. We take our newsletter database and twice a year we send out an email and the email is a subject line. All it says is the word question, the full word. That's it. The word question is written in the subject line, no other words. And we have no preheader at all. And this way it stands out big time in everybody's inbox. And when we send this email out, what we send it out for is for an understanding of what content we want to generate.

2:07So we'll send an email that says, hey, we'd love to get your feedback. If you could reply to this email, we are building out our content roadmap for the next six months. And we'd love to know what's on your mind. What are the topics that you would love for us to discuss? What are the podcast episodes you wish we would create? What is it that is on your mind or questions or concerns? We'd love to hear it all. Now, you may be saying to yourself, well, I don't have a podcast. I don't have a newsletter. I don't have any of that. It's not just for that. Let's say you have products that you're selling.

2:39Maybe you have a massive database. Maybe you have 300 ,000 people in your database. You're like, I can't email everybody, tell them to reply and tell us what you think about our products. No. But what you can do is you could take your top 1%, your most frequent buyers, your highest spenders. Take that portion of your database. Send out this email. Put question in the subject line, no preheader, and say, working on product improvements. What is it about our product that you would love to see us improve? What is another kind of sister product you wish that we had? What do you think of the content we're sharing on social media?

3:14Is there anything else, maybe how-tos that you love for us to share? Reply to this email. And you keep that email really, really short, two, three sentences. And you tell them to reply and say, we're reading every single reply that you send us. Maybe you want to let your salespeople do this. Have an email go out from your salespeople. Again, subject line just says question. No pre-adder. It says, hey, we're working on our promotional plans for the next six months. What would get you to jump on board? What type of pricing deal are you looking for? What is the issue of why we're not working together?

3:48What's the one thing our competitors are doing well that we're not doing? Reply to this email and let us know your thoughts. And then here's what you do. This is why AI is perfect for all this. If you write this the right way and you don't fill it up with images and nonsense, and you actually can have it come from a person in your organization, that's amazing. You send out this email. Subject line question, no preheader. And now you get back all these responses like, oh my God, they're all over the place. What am I going to do with this? This is a mess. Here's the beautiful part. You take all of the replies and all you got to do is you can stick it in a spreadsheet.

4:24You can stick it in a Word doc. It doesn't matter. And then you go over to ChatGPT. You can use the free version of ChatGPT. All right. And you upload all of it. You could do it as an attachment or you just copy and paste. and you say, hey, ChatGPT, we just sent out this email to our database and we asked them this. And you tell the question that you asked everybody and say, will you synthesize all of this data? Will you give us the 10 most common themes that people asked about or talked about ranking from most to the least, top 10? What are outliers? What are things that sound really interesting that you think that we should also be thinking about?

5:02And can you categorize this for us so that way we can really jump all over this. And instantly, it will synthesize the data, basically this free-form data, and it will give you a roadmap for future products to create. It'll give you a roadmap for content to create. It'll give you a roadmap for barriers of why you're not getting sales from your prospects and people that you're communicating with. You really couldn't do this before without AI because it was too complicated. And people make the mistake. They think, oh, we'll run a survey and that's how we'll get our data. or ask people on a form for blah, blah, blah.

5:37Nobody likes filling out surveys. They go blah, blah, blah, blah, blah. They click on whatever and they don't care. You don't get back useful information. But when you actually ask people their opinion, you let them be part of it. It will blow your mind how much interaction you get. And here's a bonus. Anybody that replies to that email, it is the actual best signal for an email system that that person likes your content and you will now stay in that person's inbox forever because getting them to reply to an email is an incredible engagement signal. So it's gonna help out with your email deliverability.

6:14It's gonna help out with your roadmap for everything. It takes five seconds. We do this twice a year and it is a game changer. Again, I don't care if you have a personal brand, if you have a very large brand, if you're a consumer, if you're B2B, if you have a sales organization, I don't care if you're in a boring industry. tree. This is for everybody and it crushes it. All right. I know that was kind of random, but I love that tactic. I don't think enough people try that out. All right. Now, before we get into Since You Didn't Ask, which is the totally ridiculous portion of this podcast, I want you to know that this podcast is presented by Emma from Marigold.

6:50I love this email sending platform. You don't like your sending platform. It stinks. Emma is awesome. Okay. And I have a special offer only for the listeners of this podcast. And if you don't have good loyalty programs, if you don't have great metrics, if you don't have good deliverability, if you don't have good templates that you could tap into, I'm telling you, Emma from Marigold is awesome. And only for listeners of this podcast, you get a 50 % off three-month trial. All you have to do is go to jschwedelson.com slash Emma to get the information 50 % off. Come on, jschwedelson.com slash E-M-M-A.

7:28Check it out. All right. Let's get into since you didn't ask. So I don't think I should be around human beings because I don't get along with people very well when I'm walking around the planet. I don't know. I don't think I'm a jerk. Maybe I'm a jerk. I don't know. So this just happened to me and you all can tell me if I'm a jerk. So I was at Whole Foods and I saw this woman that I know. I mean, I know her pretty well. I don't like go out with her. I have couples and stuff, but I know her pretty well. Okay. And I see her and we're waiting at the food area where they have the prepared food. And she walks up and she goes, wow, you look tired.

8:06And I was like, who are you? You clown. When someone says to you, you look tired, do they not know that that's like crazy rude? That basically means you look like garbage. And by the way, I didn't think I looked like garbage in that moment, but apparently I did. And I was looking like, oh yeah, I've been really busy and I blew it off. I'm like, she's a loser. Don't care. And I was done with her and I moved on. In my head, I'm like, she's a jerk. Whatever. So then fast forward, 48 hours later, I'm in Starbucks. Okay. And who's there? Same woman is there. Now granted, I was not looking my best. It was on the weekend.

8:45Okay. I was in like, I don't care mode because it was the weekend. I wasn't all dressed up. I didn't look my best. Okay. And now we both wind up waiting for our coffee. After you order the coffee, you're waiting there in that little area, waiting for your coffee to come out. She turns to me. She's like, Hey, Jay. I'm like, what's up? She says to me, you are so lucky. You don't care what people think about you. I was like, what? I was like, what? She goes, oh man, look at your vibe. Look what's going on here. You know, whatever. And I'm sitting there like fuming, fuming. I was like, what is wrong with you?

9:22And so then I was like, should I say something? Should I not say something? Whatever. And I said, screw it. I'm going to say it. So I said to her, I go, so are you basically trying to say I look like crap? And she looks at me very surprised, makes a nervous laugh. And then she goes to me, well, I've seen you look better. and then I don't know why, but instantly I just look at her in the eye and go, same. Oh my God. Then she looked at me as if I just said the meanest thing ever and then she stormed away, grabs her coffee, storms away. And I was like, dude, I literally said same. I said to you what you just said to me.

10:01Why are you allowed to be angry at me? That's ridiculous. Anyway, this is what I mean. I shouldn't be around people because what am I supposed to do in that situation? Just be like, oh, yeah, I'm not looking my best. I don't know. I don't know what to say to other humans. I shouldn't be around other humans. Anyway, I appreciate you being here. I think you are looking your best right now. And I think that you don't look tired. And yeah, that's what I got. Appreciate you being here. Later. You did it. You made it to the end. Nice. But the party's not over. Subscribe to make sure you get the latest episode each week for more actionable tips and a little chaos from today's top marketers.

10:42And hook us up with a five-star review if this wasn't the worst podcast of all time. Lastly, if you want access to the best virtual marketing events that are also 100 % free, visit guruevents.com so you can hear from the world's top marketers like Damon John, Martha Stewart, and me. Guruevents.com. Check it out.

11:08Thank you.