Ep. 176 - What’s Up THIS WEEK ==> SURPRISE!! Labor Day IMPACTS Marketing Differently Than EXPECTED! 🇬🇧 Love is Blind UK is GREAT! 💂

0:08Welcome to Do This Not That, the podcast for marketers. You'll walk away from each episode with actionable tips you can test immediately. You'll hear from the best minds in marketing who will share tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos that is our everyday. I'm Jay Schwetelson. Let's do this, not that.

0:40we are back for what's up this week from the do this not that podcast presented by marigold this is our short episode where we break down what's going on this week in marketing in business and in life and then we still have our ask us anything later in the week in our big tips episode at the end of the week so what is going on this week well labor day is coming up next week, right? Next, this weekend is Labor Day weekend in the United States. A lot of people have Monday off. Why does this matter? Marketers are making a mistake. They think that Labor Day, from a marketing perspective, functions and we see performance that is in line with the other summer holidays and it's just not true.

1:21So there's some new data out from World Data Research that I think will really possibly change your marketing plans, especially for next week, as relates to factoring in this summer holiday. So here's some interesting data. We have consumer data and business data. First of all, on the consumer side, things are actually lower, right? So according to the research, sales surrounding Labor Day generate a 27 % lower overall click-through rate as compared to Memorial Day or July 4th. So on the consumer side, sales are down. Why? Because really, Labor Day is the end of the summer. It's not my fault that the summer's over.

2:01Don't blame me. But it's really the end of the summer. And now it's back to school shopping. And that's what you're spending all your money on. And this idea that you're not going to go out and buy a new barbecue right on a Labor Day sale. You're just not because now you're saving your money for the holiday season. So on the consumer side, we see that click-through rates are lower on offers as compared to the other summer holidays. Now, on the business side, it's the exact opposite. And this is where I think a lot of marketers are sleeping on opportunity. So World Data Research shared that the week after Labor Day for business-to-business email marketing campaigns, they see a 38 % higher click-through rate versus Memorial Day and a 43 % higher click -through rate as compared to July 4th.

2:49Why is this? We bounce back from Labor Day way faster. People aren't doing the week-long vacations tied to Labor Day the week after like they do July 4th and Memorial Day. They don't. They think that this is the end of the summer. They think it's a race to the end of the year from a business perspective to get sales and opportunity and pipeline, all this stuff. So if you're treating Labor Day the same way you do other summer holidays, I think you're sleeping on opportunity because really, okay, the Tuesday maybe not so much. But that Wednesday, Thursday, even Friday, the week after Labor Day, which is next week, it does really, really well.

3:28So let's let's keep an eye on Labor Day because that is now coming up this weekend and it's going to be different. What else is going on? I saw this. I thought this was interesting about podcasts in general. Apple Podcasts is now third in listening. okay according to nine to five mac is now third in listening uh overall it has fallen behind spotify but the number one player right now in terms of listenership for podcasts is youtube you know i i thought that this was going to happen i will tell you for me personally I listen to all my podcasts on Apple. It's not even close. And there's a misleading part about the data that's come out.

4:18Because even though Apple is now third in terms of where people listen to their podcasts, they still are very heavy in terms of where people were downloading, okay, their podcast, their number two right behind Spotify now, in terms of where people download their podcast. So I think that that's like kind of like semantics, right? My problem is, is that, yeah, I put all my stuff on YouTube, like my guru media hub. We have a YouTube page with all of our podcasts, all of our stuff, but nobody goes to it. I don't even go to it. And I got to figure that out because YouTube is getting more and more entrenched in the podcast space and it's becoming more and more relevant in it.

4:58So that's eyeopening for me for sure. and then from a nonsense standpoint i have no idea what's going on in the world pop culture wise i'm going to tell you what's going on in my world pop culture wise love is blind uk okay love is blind uk which is on netflix right now is the best reality show i have seen in years okay i'm telling you right now, if you've never tried a reality show, if you've never tried a reality dating show, if you think I am annoying because I talk about it too much, if all of that is true, I am telling you, you've got to try Love is Blind UK. You watch two episodes of this season and you will be hooked.

5:46It is awesome. They've done a great job and it is doing really, really well on Netflix. And I hope every couple, well, not every couple, there's one couple I don't think should work out but i i hope every other couple works out i'm so excited for it to wrap up so i can get my full breakdown on it but love is blind it's better first of all one reason it's better is you have no nick and vanessa lachey i mean they're the worst hosts of any show that's ever been on tv ever they host the u.s version of love is blind i know you're not i know you're like you're in your car you're like i don't watch these shows what is this guy talking about who is this fool that is fair okay but i am telling you nick and vanessa lachey stink at their job and if you're listening nick and vanessa lachey go back to 98 degrees that was the band he was in i don't even know what vanessa lachey did but she should go back to whatever she did and love is blind uk is where it's at all right thank you for being here you rock leave this thing review i don't know why not and uh have a great week see you later you did it you made it to the end nice but the party's not over.

6:53Subscribe to make sure you get the latest episode each week for more actionable tips and a little chaos from today's top marketers. And hook us up with a five-star review if this wasn't the worst podcast of all time. Lastly, if you want access to the best virtual marketing events that are also 100 % free, visit guruevents.com so you can hear from the world's top marketers like Damon John, Martha Stewart, and me, guruevents.com. Check it out.