Ep. 201 - LINKEDIN Trick to BEAT ALGORITHM!😮'Nobody Wants This'👍or👎Ask Us ANYTHING

0:08Welcome to Do This Not That, the podcast for marketers. You'll walk away from each episode with actionable tips you can test immediately. You'll hear from the best minds in marketing who will share tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos that is our everyday. I'm Jay Schwetelson. Let's do this, not that.

0:40we are here for ask us anything from the do this not that podcast presented by marigold this is our super short episode where we answer a work question and a ridiculous question because we get these questions in all week long and if you want to submit a question that would be amazing you just go to jay schwettleson.com there's a button that says podcast another button that says ask us anything and we love it that's what we need to to do all this stuff all right so we got this question and let's first do the work question we got a work question from davy from dublin ireland i love it we're going global i've been to dublin ireland i will never forget i went there and i stayed in a hostel and i spent nine dollars a night for two nights nine dollars a night right you could imagine and i was in this they put you in this room where you're with like i guess all these other travelers that was like i don't know 20 of us in this room on these weird bunk beds and it was the most bizarre two nights ever because the people in there were out of their minds.

1:38A lot of them were just hammered and just weird. I mean, that's what you get for$9 a night and I met some funky people. I was just happy to get out of there alive. I mean, I did not like sleeping in that situation, but here I am. Our survived Dublin's great by the way. I mean, incredible. Anyway, what's up, Davey? Okay. Jay, I see a lot of people growing their LinkedIn following really fast. Are there tricks to that that may be off the radar? Well, growing your LinkedIn does take a lot of effort, but I think that there's one thing that almost everybody doesn't take advantage of, and it's kind of a massive game changer on LinkedIn if you really want to stay in front of everybody you're connected with and really grow your LinkedIn.

2:23So what is that? Okay. So on our, on every one of our LinkedIn profiles, you know, your page about you, there's the experience section on our profiles. And this is the section where you list the job that you have and the jobs that you've had, you know, previously, it's kind of like your resume section, right? But this actually is the secret sauce area of LinkedIn and can change everything for you. Here's the deal. When you put something in the experience section, you have the option to allow a notification to go out to your entire network. And then when you create the post about that new thing, so let's say you were changing your job, you create that post and it goes out to your entire network it has the highest circulation within the linkedin algorithm of anything else that you can do and listen we've all seen that right you've all seen that like so and so got a new job i'm so excited to share i got a new job and then you see a lot of those okay but here's the thing that people sleep on that they don't realize.

3:33You can put anything in the experience section. It doesn't have to be a new job. Okay. Yeah. You already see people putting in things like, let's say they got a certification, you know, a new HubSpot certification or Google ad certification, whatever, or maybe they got a promotion. It's not a new job. They got to went from director to vice president or whatever. That's not what I'm talking about because yeah, that's going to circulate your whole network, but this is the way you beat the algorithm let's say for example you go into your experience section you say hey i just attended this webinar i learned these four things and then you tag the company of the webinar that you just attended and you post that in your experience section and that notification goes out to your entire network and that post goes out to your entire network let's say you want to say you just volunteered somewhere okay and there's a volunteer project I was a part of.

4:25That goes to your whole network. Let's say you're working on a new thing personally for 2025. I'm working on this new skill. I'm going to try to become a better writer. I'm going to try to become better at search ads, whatever. And you post it. This is going to be your focus for 2025. And you list that as an experience. Maybe it's an internal project you just completed and you want to share the details about some campaign that you just ran and some of the performance. You can list that as an experience, okay? Or let's say you plan on attending a conference or an event, a virtual conference or an event.

4:58You can list that and say, these are the five things I'm most excited about. These are the speakers I'm most excited about. Leveraging that experience area and then allowing your entire network to get notified about it. This is how you beat the algorithm because when you do it, you can change the picture, right? You could have it be whatever picture you want. You could write whatever copy you want, and then it gets circulated everywhere. Okay, and then, listen, if you don't want to have that staying on your experience section, because you're like, this is weird, why is this in my experience section?

5:27After a week, just erase it. Get rid of that experience and you can change the order of experiences in that section on your profile. So you can still keep your job, your main job that you have as your top experience and then move all these other random ones down. It's super easy. All you have to do to make sure everyone gets notified when you do this is you click on the picture of yourself. You click on the me icon on the LinkedIn homepage. Then you go to settings. Then you look for visibility. Okay. And then you make sure that when you share your profile updates, it's turned on. I know some of you listening like, what is he talking about?

6:07What is this nonsense? That's like a gimmick. That's like a hack on LinkedIn. Listen, you want to stay in front of your network, right? You want to do things where you stand out. You want to do things where you're in communication, not with the 12 people that always like your posts, but with the people you haven't spoken to in a year, two years, three years. This tactic is it. This is how you get in front of all those people you connected with that have forgotten that you exist. I've done this tactic, for example, already 10 times this year. Already 10 times this year. I do it almost once a month.

6:40Because why not? It doesn't cost you anything. You don't get anything. Nothing negative happens. Anyway, before we get into the ridiculous question, I want to let you know that this podcast is exclusively presented by Marigold. Marigold is my email sending platform. This is a fantastic platform, but it's not just good for email sending. And it's not just good for consumer or business, any company size. It is also all about relationship marketing and loyalty programs. So they have this new report. They came out. Okay. It is called the brand ranking report and it's free and you can get it at jschwedelson.com slash Marigold.

7:14This thing is wild because they analyzed real brands like Adidas and Chewy and Disney and over 200 brands. And they break down literally each brand and how they are doing their loyalty marketing and their relationship marketing. And they score each brand. This thing is bananas. You want to download this thing. Okay. It's Marigold's relationship, marketing brand report. Okay. So you go to jayschwedelson.com slash Marigold. It is free. It is awesome. It's only going to be up there for a little bit. We're getting, we're taking it down very shortly. Check that out. All right. Let's get into the ridiculous question.

7:53We got a question in from Kristen from San Diego. What's going on in San Diego? Love San Diego. All right, Jay, what's your question? Jay, you talk way too much about reality TV. Oh, thank you very much. Do you watch anything besides for reality tv yes i do i take exception with this question i watch everything because i have no life of course i do all right so for example right now um i'm in the middle of watching nobody wants this that's that new rom-com on netflix with adam brody and kristin bell everybody hyped this thing up i know it's like i got a zillion people watching it it's good it's nowhere near as good as everybody says but everybody's into it so i'm in the middle of that I just finished watching the whole Menendez thing, Monsters on Netflix.

8:37I mean, that's not reality TV. I mean, disturbing. It is really disturbing. Like, what did I do? I couldn't stop watching. I don't even know why, but that was – so that's not reality TV. I'm very excited on October 16th for Shrinking 2 season to come out. That's going to be great. That's with – what's his name? Jason Segel and Harrison Ford. Great show if you didn't see season one. And then in terms of not reality TV stuff, I want to go to the movies. I really like going to the movies. There's nothing in the movie theater. And I was like, okay, cool. I'm going to go see Joker 2 because I loved the first Joker.

9:16But I watched all the trailers. It couldn't have a worse reviews. I mean, it is getting listed as the worst movie of all time. So I'm out on Joker 2. So anybody that's got good movie theater recommendations, I want to go to the movies. primarily because I want to eat snow caps, which I don't eat anywhere else. And I want to eat popcorn and that's it. Maybe I should just go watch previews. I don't know. Anyway, please put in new questions into ask us anything. We love that. Please go and make sure you're registered for Guru Conference. It is days away. The world's largest email marketing event.

9:51It is free. It is virtual. I cannot wait. It's going to be wild. All right. See you there. Thanks for being here. Leave this thing a review. Later. You did it. You made it to the end. Nice. But the party's not over. Subscribe to make sure you get the latest episode each week for more actionable tips and a little chaos from today's top marketers. And hook us up with a five-star review if this wasn't the worst podcast of all time. Lastly, if you want access to the best virtual marketing events that are also 100 % free, visit guruevents.com so you can hear from the world's top marketers like Damon John, Martha Stewart and me, guruevents.com.

10:33Check it out.