‘Quick Fix’ & ‘Growth’ = 20% Increase! ➕ Meta News (WhatsApp Ads!) What’s Up THIS WEEK | Ep. 358

0:01What up? Welcome to Do This Not That, the podcast for marketers. I'm Jay Schwetlson. Let's dig into some tips and some randomness. We are back for what's up this week from the Do This Not That podcast presented by Marigold. This is our short episode to break down what's going on this week in business and marketing and life. And then we still have our other episodes later in the week. So what's going on? There is all sorts of stuff going on this week. So first off, let's talk about some news coming out of Meta. We all know that Meta, of course, owns Instagram and they own Facebook and all that stuff.

0:35But the other thing that Meta owns is WhatsApp. Now you're saying who cares about WhatsApp? Well, up until now, ever since Meta bought WhatsApp about 11 years ago, there has been no ads basically on WhatsApp, but that is changing now. Meta is finally bringing ads to WhatsApp and they're introducing ads to the 1.5 billion people that use it per day. and the targeting is going to be bananas because you're going to know exactly where people are, what they're doing on their devices, all of this stuff. And you're saying, well, I don't really care. I'm not going to get involved with that. But that's not true because if you're running ads on Meta, then you know that you usually run your ads on Instagram and Facebook simultaneously.

1:20And over the coming months, it's now going to bleed over to WhatsApp as well. And there's going to be a lot of new inventory. So be on the lookout. And now is a great time to really get on the early stage of WhatsApp advertising because it's going to be another massive platform for everybody to tap into. So that's a change that just happened literally now. The other interesting thing that's going on, and this is data coming out of world data research, something that's really impacting business to business content downloads. So, so often business marketers put out their content like, you know, the SMB guide to whatever, the playbook for whatever, the ebook for whatever.

2:01A new trend that we're seeing working really, really well is something called pre-format or pre-format modifiers, which means you're adding a word or a phrase to the start of whatever it is the name of your content is. And it's increasing download rates by about 20%. So what do I mean by that? The three different pre-format modifiers that are doing great are the word growth, the word micro, and the phrase quick fix. So how do you implement this and what should you be doing? So instead of putting out something like the playbook on whatever, the SMB playbook on whatever, it would be the growth playbook for SMBs.

2:40Or instead of the SMB guide, it would be the growth SMB guide. And instead of a case study, it would be the growth story. Calling it growth as the first word, especially right now in a difficult period to try to actually have growth, is really giving that significant boost. The other ones that are working well, as I mentioned, are micro. So instead of a webinar, you call it a micro session. Instead of a case study, it's a micro win. Instead of a report, it's a micro trend brief. Letting people know it's easy to consume, it's short, it's fast, but switching it around from whatever you're calling your content to incorporate growth or micro is winning.

3:18And also quick fixes the exact same thing. So instead of checklist, it would be quick fix checklist. Instead of template, it's quick fix framework. This is what we're trying to do. We're trying to move along fast. And that's what you want your content to feel like. And doing those pre-modifiers are actually increasing consumption and download rate by about 20%. So that's so simple to test that one. What else is going on? So this is kind of really weird, disturbing, upsetting. I don't know. Match Group came out. So Match Group is the company that owns Match.com and OkCubit and Hinge and all these dating apps.

3:55So they did this study that they just came out this week that is all about AI and single people. And this is really strange. This is the study they released. they're a big company. They said AI companions are gradually becoming a new option in the emotional field. What? The study shows that 16 % of respondents have considered robots as romantic partners because of the emotional support they provide. 16 %? That is bunkers. I mean, you're in a room with 100 people, 16 % of those people think it's normal to have an actual relationship with AI? And we're just getting started with all this stuff. The other thing, and this is actually an interesting thing, is that if you have a relationship with AI, which in and of itself is very strange, I would judge you, I'm sorry.

4:4460 % of people think that that is not cheating. Meaning if you find out that your significant other has a relationship with AI, is like talking to about its emotions and whatever, do you think that that's cheating or not? I have no idea what the answer to that is. I have no idea how I feel about that. I just can't believe that that's where we're at on this planet. But hey, here we are. That's what's going on. What else is going on in some meaningless information? I don't know why this was fascinating to me, but data came out this week from Technomic, which is the organization that tracks everything going on with restaurants in the United States.

5:23So what do you think in the last 12 months are the 10 restaurant chains that have opened the largest number of locations. I was surprised by this. Number one, what do you think number one is? Number one on the list is Starbucks with 589 new locations. I'm like, dude, how many more Starbucks can you open? They're everywhere. They just opened another 589. The second one is Jersey Mike's 313. I haven't had a Jersey Mike's in a really long time. Then you get to Wingstop with 278. And the one that's on the list that blows my mind. The last one is Tropical Smoothie at 143 new locations. I just don't understand because I used to go to Jamba Juice like a million years ago, but I stopped going and I'm like, do people still go to Jamba Juice?

6:06Not that this is Jamba Juice, it's Tropical Smoothie. But I got to feel like it's basically the same idea. I don't know. And then in Useless TV Information. So a new movie came out on Apple Plus this weekend and And I watched it brand new. It's a thriller starring Julianne Moore and Sidney Sweeney. It's called Echo Valley. It just came out. It's a thriller. And I like Julianne Moore. I think she's pretty cool. So I watched it and it was a little scary. I don't like anything scary. I would give it it's good, not great. But I think that's going to be the hot new movie. And the thing I'm most excited about that no one's going to care about that's coming out right now, like today, is Somebody Feed Phil Season 8 on Netflix.

6:47If you've never watched somebody feed Phil, you need to watch it. Let me tell you why. It is happy. It is nice. Nothing bad happens. It's like a mental massage. If you need a break from reality, you need to watch somebody feed Phil. It's basically this dude, Phil Rosenthal, who was the original creator of Everybody Loves Raymond. The show has nothing to do with Everybody Loves Raymond. And what he does is he goes around to different places around the world, anywhere. You can go to London. You can go to Mexico and go anywhere. And he basically explores all the different types of foods that you can eat there and cool stuff going on there.

7:21And the dude is pretty skinny, but he eats more food than anybody I've ever seen. It's wild and it's just fun. So nobody told me to promote this, but I love this show. Somebody feed Phil. You got to check it out on Netflix. It's very cool. I'm not very cool though, but you are for being here. I appreciate you being here and I hope you have an awesome week. Later. You did it. You made it to the end. Nice, but the party's not over. Subscribe to make sure you get the latest episode each week for more actionable tips and a little chaos from today's top marketers. And hook us up with a five-star review if this wasn't the worst podcast of all time.

7:58Lastly, if you want access to the best virtual marketing events that are also 100 % free, visit guruevents.com so you can hear from the world's top marketers like Damon John, Martha Stewart, and me. guru events.com check it out