😂 SPECIAL==>Funniest, Sweating in a Waymo! ➕ Winning on Reddit 🚗 <== | BATHROOM Break #73 COLLAB: The Marketing Millennials + Do This, Not That

0:00All right, we are back for the bathroom break, and this time we're not near a bathroom. We are in a Waymo. Daniel and I are live in San Francisco right now. I happen to both be here and we said, screw it. Let's take a Waymo and let's start this podcast in a Waymo. So, Daniel, the Waymo, by the way, is the driverless car. Like you don't have a dude in the car or a dudette. What is your vibe so far in the Waymo? It's good. The problem is we don't know how to adjust the air. I have a sweatshirt on. I try to adjust the seatbelt to like take on my sweatshirt, but it locked me. So now I have like a half seatbelt on.

0:33It's so hot. And we're like so hot in this Waymo. I'm like panicking and we try to pick a five minute ride and it said it's 21 minutes away so now we're stuck in this way for 21 minutes and I'm hot as hell it's so hot I want to get out

1:00it's the worst podcast ever in my life Jay's dying laughing as you can hear in this podcast But we're in a way mode. We're going to go to the studio soon to record. But I don't think we could actually record a podcast in here because I will die up here. I'm going to say now they can have a driverless car, but there's no air. How is it possible? We're just too stupid to figure it out. There's definitely a button that we're missing for air. Yeah. I don't know where it is, but it's – is that it? No. Oh, my God. First of all, the driverless part is the easiest part. Oh, there we go. Oh, my God. That's amazing.

1:32We figured out just the temperature. oh my god that changed everything that's amazing that changed everything uh now we're now we're in business i don't even know if we should start over that was terrible welcome to a new special series called the bathroom break that extra 10 minutes you either have to listen to marketing tips or use the bathroom or both but i don't recommend both but that's your choice this collab is gonna be super fun we have daniel murray from the marketing millennials and me Jay Schwettlson from the Do This Not That podcast and subjectline.com. Each episode in the series, we are going to go over quick tips about different marketing topics.

2:11And if you want to be in the bathroom, fine. Just don't tell us about it. Thanks for checking it out. All right, we're out of the Waymo. I pulled myself together. That was a moment right there. I felt like I was like dropping weight to be able to wrestle just now. Daniel, have you recovered from the sweat induced deuced start to this episode? I was sweating and I was trapped. So I thought I was not going to be able to get out of this Waymo. So thank goodness we're out. We made it out safe. We figured out the air conditioning. We figured out how to work it. Jay figured out how to unlock the doors.

2:50We're good. We're good. We're safe. We did it. We did. Mark us safe from Waymo. So let's get into it though. I wonder if there's a subreddit about Waymo's because that's what we're going to talk about today. We're going to talk about Reddit. All right. Now, before you tune this out, you're like, I don't use Reddit. I'm not on Reddit. I don't care about Reddit. If you're in marketing, you need to get Reddit on your phone. You need to start using Reddit. We're going to talk about some tricks, some tactics and things, but Reddit is becoming one of the most critical platforms for marketers on the planet and business people in general.

3:24Daniel, are you a Reddit person? Yeah. When I actually Google search things, like when I'm going for marketing or regular life traveling everything I always say best food in this city reddit or best uh best marketing software reddit because it's got to a place where everything is affiliate links on site so I trust user generated people upvotes people actually saying things that I would use versus not use. It's the most natural way of collecting information. So, yeah, I'm a big Reddit user. There's also some weird Reddit threads that you can go down, but we won't talk about that on this episode.

4:10Yeah. And the reason it's really, really important is number one, it's probably the last place, the last place on the internet where it's not dominated by fake generic AI content. Reddit by design is trying to keep the generic garbage out. So you really have users putting in information, their opinions, their thoughts. And one of the best things you could do, whatever industry you're in, you're in a nonprofit, whatever you're in healthcare, whatever you're targeting SMBs, whatever it is. If you go to chat GPT, which you can do now, you couldn't do before chat GPT updated chat GPT five. And you say to chat GPT, what is the best prompt I could ask you to find out the posts for the industry that I'm in that have the most engagement in the last three months, the last six months, whatever it is.

4:57And then ChatGPT will give you a prompt that you can then use to find out what is trending on Reddit and then dig into that. I mean, you need to spend the time digging into Reddit to really be able to be of this world right now. I also want to add that Reddit is the perfect place to understand that there is a niche for everything and there's a community for everything and if you think there isn't a community for everything there is because reddit will show you there's subreddits of cat lovers in this city or this this in this city or a niche bobby that people you can find communities and if you end there understanding their language understanding every day what i like to do is read what they're what marketers are saying on there and take take those that copy out of there and plug it into chat gps t and say like what are the most popular topics they're talking about what are the the pain points they're talking about um summarize this for me so i like to understand and also something about reddit too and same with x a little bit the x is kind of different than it was a couple months ago or a couple years ago but it's faster than any platform so information gets there before it hits facebook instagram so when you're on reddit you're ahead of the internet because that's where a lot of conversations start so if you want to be ahead of content ahead of trends ahead of posting things on social ahead of um finding new ideas Reddit is a place to go for that.

6:34And also Google is, if you go on Google now, you'll see that there's just like a section for like Reddit threads when you Google things, which is - Yeah, it's very powerful. It's very powerful. And if you go to Google, here's the hack that you could do on Google if you want to be able to see what's going on at Reddit. It's this simple. You go to the Google search bar, okay? You'd write in the word site, S-I-T-E colon, and then you write site colon reddit.com. and then you put in quotes, whatever you're interested in. If you put in site colon reddit.com and then email marketing or new memes or healthcare B2B, whatever it is that you want, all of your Google results will then be information within Reddit.

7:16It's that simple. And you're sitting here like, I don't care about Reddit. You know, I just don't have time for Reddit. To Daniel's point, if you want to find content that's going to rip fast on other social platforms, it's going to be on Reddit. If you want to hear pain points that in your industry, what you should be focusing on in your marketing for your webinars, for your consumer offers, the pain point stuff that you'll see on Reddit is going to be faster and easier to see than any other platform. I want to add too is as a marketer, don't go in there like every other platform and start posting that AI content or crazy.

7:55You have to read as one of the platforms where you have to earn respect to be there. You have to answer questions thoughtfully with real expertise behind it, because people will sniff you out. They'll say, I don't want another generic AI post. You'll get blocked from some threads from some, some subreddits and so you need to go in there willing to participate and willing to be active and willing to if you want to grow on there and willing to you can't just go in there and say check out my article here's a webinar you have to actually be a part of the community answer questions um and be be active and find people in that community who are already doing that and become friends with them um that's what you have to do you can it's not like linkedin where You can go post today and you get a lot of likes.

8:49Yeah, and on the flip side of that, the really cool part is you don't need a following. It's not like LinkedIn or Instagram. You need a zillion followers. You could have no followers, literally none, and get really involved in the communities and have your comments and your reactions trend as much as anybody else's. It's not about who has the most followers or whatever. Reddit's a totally different environment. So I cannot recommend strongly enough taking the time to get to know Reddit. It's also becoming a huge paid marketing channel. They're rolling out more and more paid ads on there. And it's a great thing to test.

9:23So if you are like have your head in the sand, it's like, I'm not going to get involved with Reddit. You're leaving a massive channel on the table. So back to our Waymo. OK, so Daniel, now that you now we've Waymoed, I don't know if that's the way you say it. Are you an Uber person, a Waymo person? Like, where do you land now that we've done it? I'm actually, I wish there were more Waymos around because I, it's easy not to talk to someone. It's easy. Also, I feel like if you have a significant other or a daughter or a son and you, and you want to send them home from wherever they are, like at later at night or they're at college, it's so much safer.

10:09for them to be in a way there's no driver like i'm not saying it could happen but like it's so much safer when there's it's just them in the car they have features where you have to like double like pull to unlock so it's a very safe um experience for i know i went kind of deeper into that but um it feels way safer than a car with the and i don't like speaking to people like you so oh i totally agree about the speaking part because whenever i order an uber and it has that thing like don't want to have a conversation or whatever it says that button i instantly click don't whatever it is don't talk to me i click that every single time i was actually with my daughter and she was like i can't believe you click that that's so rude i go why is that rude when the button exists for a reason i don't want to talk to anybody you know what's actually funny everybody here jay actually talked to the the waymo more than they would talk to he was like hey Waymo nice to meet you he was like talking to the Waymo because there was nobody there so they'd be drivers in the car his headphones are probably on not no conversation no word has um spoken out so I did thank Mr.

11:19and Mrs. Waymo on the way out of the car he did he was actually very no actually we just to give you everybody an update we didn't make it to a location we pulled over halfway because it said it was a 25 minute ride and we're like we're taking this for 12 minutes and then heading back that's 100 right well speaking of 12 minutes i think we're about 12 minutes here so we did another great episode everybody try waymo and we'll see you at the next one daniel come on man i gotta get back to work get out of there all right while he's still in there this is jay check out my podcast do this not that for marketers each week We share really quick tips on stuff that can improve your marketing and hope you give it a try.

12:03Oh, here's Daniel. He's finally out. Back from my bathroom break. This is Daniel. Go follow the Mark and Millet podcast, but also tune into this series. It's once a week, the bathroom break. We talk about marking tips that we just spew out and it could be anything from email, subject line to any marking tips in the world. We'll talk about it. Just give us a shout on LinkedIn and tell us what you want to hear. Peace out. Later.