SPECIAL SERIES ==> AI Prompts Marketers Actually Use <== | BATHROOM Break #101 COLLAB: The Marketing Millennials + Do This, Not That

0:07Jay Schwedelson:Welcome to a new special series called The Bathroom Break. That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both.

0:16Daniel Murray:But I don't recommend both, but that's your choice. This collab is going to be super fun. We have Daniel Murray from the Marketing Millennials and me, Jay Schwedelson, from the Do This Not That podcast and subjectline.com. each episode in the series, we are going to go over quick tips about different marketing topics. And if you want to be in the bathroom, fine, just don't tell us about it. Thanks for checking it out.

0:39Jay Schwedelson:We are back with another bathroom break and I am here with the birthday week boy, Jay Schwetelson. That's his birthday week. So everybody go spam. He's LinkedIn, spam his instagram say happy birthday week because he loves birthday week let's go i don't i was saying

1:02Daniel Murray:it's not that i'm being cool i don't know why i don't really care i should care um you know i feel pressure about my birthday the more people in my life care about my birthday than i care about my own birthday i feel the same way yeah and it's like you you feel pressure to like make them feel like they gave you a good birthday is that like the worst thing do i need to go to like get also

1:22Jay Schwedelson:Also, when someone, sometimes I kept to act, I got a gift I wanted. I'm like, yay, that's the worst. Yeah. Because I don't really care that much, but I know we sound like losers. Right, right, right. A birthday.

1:37Daniel Murray:No, I know. My wife asked me, what do I want? And I genuinely said, I want a couple pairs of sweatpants. And she's like, what the hell is wrong with you? Like, how is that what you want? I'm like, it's legit all that I want. and I don't want anything expensive because then you know I'm like ultimately I'm kind of paying for it I'm like I don't want to do that that kind of sucks that's the I think the biggest issue

2:00Jay Schwedelson:like when we're me and Ari were dating we were like would give each other gifts and stuff like that and then like the mentality shifts when you get married and you're just like wait we both make money but we still like it's still like coming out of the pot so what's the point I know I know so

2:16Daniel Murray:so yeah happy birthday to me that's what like the one time a year ago on Facebook and give somebody a thumbs up. I have all random people like, hey, happy birthday. I haven't heard of them since high school. I'm like, it's very nice. But it's like, I can't believe people do that. They go on there and they wish you happy birthday from like 700. I'm old. So you don't get to do that on Facebook. You probably don't get that nonsense.

2:34Jay Schwedelson:It's shrunk from when I was in high school when everybody used Facebook to like 100 people. Now I think I get seven.

2:41Daniel Murray:You probably get 200. No, no. I don't even care. Don't even bother. I'm a loser. But you know what's not a loser is this episode, at least I hope not, We're going to talk about some quick AI tips, some new things we've been messing around with, both of us, on AI. You want me to go first or you want to go? All right. So one of the things I get asked about a lot is how do you know about some of the new, like, ad units on all the different, like, social platforms? Because every single, like, week and month, LinkedIn and Meta and Reddit and Pinterest and all of them are coming out with different ad units that you want to test.

3:19Daniel Murray:and one of the things that we do now is we go, we use Gemini for this. You can do it on the free version, but if you literally go to Gemini and you, it doesn't have to be exactly this prompt, but you say something along the lines of, you know, act as a paid media analyst and search for any new social media ad units or beta ad features released by Meta, TikTok, LinkedIn, Reddit, Pinterest. And then you say in the last 30 days and you ask it to create a summary table of what the unit ad format is and then the minimum daily spend for that ad unit and any other information that you want. And as long as you say from the last 30 days, it'll blow your mind that it will give you a breakdown from every platform of the new ad units they're releasing.

4:03Daniel Murray:And it's a great thing that you should be doing and then testing. And I don't think enough people are using Gemini and Chachamity and Claude for time-based things for marketing tactics like that.

4:13Jay Schwedelson:I'll add something. I'm going to say something later about more of a download thing to do, but I'll add something on research because perplexity has all Gemini, Cloud, all those things built in. So for marketing news or marketing things happening or things happening in the industry, you could do this for any industry. I will say like search Reddit, social, news article, and recent blog, and I'll do in the last 30 days, like you build me a reoccurring list that I'll have it run every day. So I get a refresh of every news article that's coming. And that's super helpful for me to know, like, what's happening in the marketing world.

4:56Jay Schwedelson:Is there a new social feature? Is someone talking about something on Reddit that I could talk about for a blog article or newsletter article? So I do this for research-based stuff. And I have it run every day and remind me that it's running and send me a notification of all the recent news that I need to pay attention to. You see, I think that's super smart.

5:19Daniel Murray:I think the problem is everybody, originally when ChatGPT came out, originally, it wasn't connected to the internet. It was static. And I think a lot of people almost got trained on AI, not realizing that now AI has obviously come a long way. It's connected in real time. So if you're not doing with almost every prompt that you're doing, some sort of time-based thing, what's happened in the last 10 days, what happened in the last week, but happened in the last month, right? You're really not tapping into the full power of these AI tools because just to let it run and give you stuff, you're going to get stuff from the year of the flood and that's not really, that's not going to do anything for you.

5:56And also depending on the source,

6:00Jay Schwedelson:the recency matters more. For example, like you get something within 10 days of Brad Ed, it means you're getting things 30 days before it hits some other platform. So you need to get it from all these sources so you could see different sources coming. So another one I've been doing, which I think is a good thing, which is you had subjectline.com. But something I've been doing is you could just get Claude code onto your computer, get Visual Studio Editor. It's all if you have the pro version of Claude and you just get Visual Studio free. use your terminal on your computer you could literally interview with mac do command search terminal bring it up you can prompt in visual studio any tool that you want to build a free tool for a legion magnet so like say you want to if you wanted to build jay's like subject line editor you could do that you could do um i built something that um internally that i trained on my voice on the on our brand voice so anybody in the company that wants to you could do this publicly but anybody in who wants to like um i have different drop downs like ad social uh newsletter and they can put in it and i'll spit out something that will sound more like me than from what their idea so i'm spending less time editing people's stuff that are putting out brand voice brand editing stuff and I'm doing more things, but you do that publicly, like make a brand voice greater, make a ROI calculator.

7:44Jay Schwedelson:And it's a lead gen tool that you could do. So you can make an internal tool or an external tool. And it took me an hour to do it.

7:51Daniel Murray:That's amazing. You know, from a time saver standpoint, and I don't get paid by them, I would say the, the AI tool that is saving me the most time is gamma, gamma.app. And that is, and they have a free version that That is when you have to make a slide deck of any kind, you know, PowerPoint slide deck, a Canva deck, whatever. I love this frigging thing so much. So I go on Gamma, I upload, you know, whatever. Maybe I'll upload an old deck or I'll upload a Word doc or whatever I got. And then you write a long AI prompt. You tell like how the design you want, you pick a couple of colors and it makes a slide deck for you that you could never make that is just ridiculously good in like two minutes.

8:31Daniel Murray:and so this thing has saved my team so much time this gamma dot app i love it i love it so much

8:38Jay Schwedelson:and i mean that's like probably one of the worst things in marketing yeah creating decks oh my god especially presentation dads does for like internal decks um sales enabling decks you could do so many things and gamma gamma is great so i i agree uh i hate making decks like that's the worst Anything like documentation, decks, I wish AI existed when I was in marketing ops because this would have saved me so much time. It actually made me like my job more.

9:12Daniel Murray:No. All right. So before we wrap up, though, so it's also not only is it my birthday week, it's your better half's, Ari Murray's birthday. So everyone should go, by the way, to go to Millions, subscribe to her newsletter. That's Daniel's wife. So, Jen, do you step it up? Like, is Ari going to be getting flowers? Are you like a romantic dude?

9:32Jay Schwedelson:I don't even know you understand what birthday is. It's been going on since March 1st, birthday. There's birthday month. There's birthday celebrations in every restaurant for the month. We get like a little ice cream for whatever. Oh, my goodness. And then there's birthday week kickoff.

9:54Daniel Murray:So we did a birthday week.

9:56Jay Schwedelson:Yeah, so it's birthday. We kick off. So we did dinner. We got a little present. And then we're in the Eve territories. We did Eve territories, too. So it's birthday today. But she had Eve territories. So then when it starts getting to four Eves, you have to say,

10:16Daniel Murray:like, happy birthday, Eve, Eve, Eve, Eve, Eve, and then Eve, Eve, Eve. There's no way that comes out of your mouth. No. And then there's birthday.

10:24Jay Schwedelson:birthday eve eve eve eve yeah she i forgot on the four e's and she's like you know what time it is it's birthday eve eve eve eve you didn't say the e and then so so yeah it's it's a test but birthday um we're going to chinese tonight it's nice fun um she wanted to do this i i actually book like a nice like steakhouse and she's like no I want like chill Chinese wagon go and sweat pants and I'm like okay that she yeah but she get it she's got a gift I also got a gift from my son um to her so it's like yeah that's gonna be fun step it up well now I gotta do you know

11:07Daniel Murray:for my wife I'll do evvvvvvvv I don't even know you gotta you gotta keep doing it but

11:12Jay Schwedelson:the 30th is the hardest um now my yeah the 30th is is the harder but jay is birthday is friday so you also gotta go and actually wait wait wait it's happy birthday eve for you yes we're gonna celebrate oh my god this is ridiculous i gotta i gotta tell your wife that you need a birthday

11:35Daniel Murray:all right everybody out there so sorry for all the evening or whatever we just did we'll see you at the next one daniel come on man i gotta get back to work get out of there all right while he's still in there This is Jay. Check out my podcast, Do This, Not That, for marketers. Each week, we share really quick tips on stuff that can improve your marketing. And I hope you give it a try. Oh, here's Daniel.

11:59Jay Schwedelson:He's finally out. Back from my bathroom break. This is Daniel. Go follow the Mark and Millet podcast. But also tune into this series. It's once a week, the bathroom break. We talk about marking tips that we just spew out. And it could be anything from email, subject line, to any marking tips in the world. We'll talk about it. Just give us a shout on LinkedIn and tell us what you want to hear.

12:21Daniel Murray:Peace out.

12:22Jay Schwedelson:Later.