SPECIAL SERIES ==> AI Tools We Are Using, Nacho HACKS!!🧀 <== | BATHROOM Break #94 COLLAB: The Marketing Millennials + Do This, Not That

0:07Welcome to a new special series called The Bathroom Break. That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both. But I don't recommend both, but that's your choice. This collab is going to be super fun. We have Daniel Murray from the Marketing Millennials and me, Jay Schwetelson, from the Do This Not That podcast and subjectline.com. Each episode in the series, we are going to go over quick tips about different marketing topics. And if you want to be in the bathroom, fine, just don't tell us about it. Thanks for checking it out. we are back with another episode of the mark melanes podcast i am here with the swole jay swaleson because he just came back from a lift because he had a big super bowl weekend and um he had to get hit the gym at 7 30 a.m so it was really yeah i hit the gym so hard let me tell you I crushed the gym.

1:06No, I did. Super Bowl was, I definitely ate more than I should have. You know, I gravitate towards nachos. And the reason I do, and I want to know your take on this, is that there's really no end. Like your end of eating nachos is just when you decide, okay, I'm a farm animal. I've achieved farm animal status. I will now stop. It's not like a plate of food. So that's why I go after the nachos. What is your hot take on that? No, I'm a nacho all day. I make some good nachos. How do you make good nachos? Hit everybody with your recipe. So I get like a nice little tray for the oven, and then I put tortilla chips, and then I have beans, cheese, and then I do another layer.

1:48The key is to do another layer of tortilla chips. Oh, I've never done that. And then you do another layer of beans and cheese, and then it's like all that's layered, and then you put whatever you want on top after it, And then I hit it in the oven and broil it. Oh. Yeah. Look at you. It comes out pretty good. Listen, I'm going to do the double layer. I've never done that. Most useful thing to come out of this show in the last 50 episodes easily. Speaking of the Super Bowl, though, so there was that commercial where Anthropic was making fun of Chachapiti for taking ads. Do you see that commercial?

2:27Yes. I love a little nerd rivalry because we needed this. Mac PC was a good one back in the day. It's kind of like a Kendrick Drake now, but for nerds, it's great. It's great. I love it. It was a great ad. It was a great ad. I think it really got under the skin of everybody at OpenAI. But related to AI, so let's talk about what we're going to talk about today. Everything out there is the end of the world. the AI is taking over every job, the stocks are all going in the toilet, who cares, whatever, because all the sophisticated AI stuff. But for marketers, on the day-to-day basis, I think a lot of people are like, that's great that they're going to be able to do my dishes, but right now, how do I use it actually in my day-to-day?

3:14What are the things out there, besides for me going to chat UBT and saying, write me a subject line, what are things that people can be doing? What are tools people can be doing? So let's go down a list that we're using and what we're doing what are some that you rely on for different things i mean i'm just going to say the obvious one to get it out of the way so everybody like i i do think that for creative writing for writing claude is the best um beats gemini beats crock beats chat gbt there's no question so if you're trying to like at least start something and get something close to your voice and tone and you teach it how to do it there's no better and it's getting better and better each day.

3:55So I would train on Claude for if you're writing things or repurposing things. I like Claude a lot. I will tell you the one that I've been using a lot lately is Gamma. By the way, we're not paid by any of these tools. This is not like an ad at all. This is real. So Gamma, G-A-M-M-A dot app. This is awesome for making presentations. So I don't know about you all but like when i go pitch a client or i have to give a talk or i have to present to a small group i'm always making decks i use canva i used to use powerpoint i became a canva person in the last like two years or whatever and now all i do is i take whatever information i have it could be all these different docs or whatever there's nothing in presentation form i go to gamma.app i upload it and then it has like an ai prompt bar and i write i want this to be cool i want it to be bright colors i want it to be in the tone of blah blah blah and make me a slide deck that's less than 15 slides and in three seconds it makes a slide deck that is exponentially better than i can do and they have a free version which you could use and do all this so i'm a big fan of gamma.app i would i mean one of the best tools i use i would say pretty much like daily is the script because i have a lot of like videos that go in and the ai editing of those videos and chopping them up and figuring out um taking out transcripts and um it's one of the best tools if you are doing any sort of long form video or short form video because you can edit out ums likes figure out where they are um figure out who said something on a podcast it's just such an easy tool to automatically and easily edit videos that you are producing.

5:49Yeah, Descript is very, very cool. I'll tell you one that I think is so amazing that's underutilized, and that's Replit. R-E-P-L-I-T dot com. What is Replit? So if you have any business idea of any kind or anything you want to do within your business, I'll give you an example. You go there, and what goes on there is vibe coding. So vibe coding, the cheesiest phrase of all time, but basically you don't know how to code and I don't know how to code. And you could just basically talk out what it is that you want to build, right? The website you want to build, the business you want to build, whatever it is.

6:23And Replit will actually create it, a functional version of it. So I'll give you an example of what I mean by that. I had this idea, it was a horrendous idea of this whole job board. I wanted to make this job board thing for marketers in certain categories. And I really wanted to flesh it out. I went to Replit. I'm talking about in, I would say, less than 15 minutes. I had a fully functional, really slick job board that you could do and use, and I could have published and turned to whatever. And it is fantastic. So if you've never checked out Replit and you have a business idea of any kind, I'm a big fan of it.

6:58I'll give a shout out to my wife, Ari, but she showed me, have you seen Nano Banana from Google on how it makes? Of course. Yeah, the ads they can make, like quick spinning up ads. If you were spinning up ad creative, I would go check out NanoBanana. It's like one of the best tools out there for spinning up like quick ad creative. By the way, I could not agree with you more. I think Gemini, which is, you know, so Google owns Gemini. NanoBanana is part of Google and Gemini. I am on team Gemini. like i have i have almost barely used chat gpt and i absolutely believe if you go back to the browser wars back in the day netscape came out first crushed it right and then internet explorer which nobody uses now because everybody uses chrome but internet explorer really came out was the dominant from microsoft the dominant web browser it crushed netscape we are living in the same moment right now you have open ai that makes chat gpt first mover advantage everybody uses chat gpt but gemini from google is the internet explorer of back then it will i believe ultimately and is crushing chat gpt they can't lose them because they're they have all youtube data all search data it's like how could you if gemini loses it's something went wrong yeah i agree did you see by the way this week that uh a youtube revenue has now passed netflix revenue that's wild in terms of like you know ad revenue and all that i mean it just shows you the power of youtube it also shows you that how many people are just like watching youtube shit like i think it's just like but also youtube tv is like really good like not they're streaming they have like they have everything now if you want to be on youtube i'll tell you about youtube what i've learned because i have a youtube page um it's at i think it's at jay schwedelson or at schwedelson i think it's at schwedelson i don't even know i should know i'm embarrassing but what i've learned is at first i I was trying to get a boatload of followers.

9:00Getting followers or subscribers is really hard on YouTube. But then I found it doesn't even matter how many subscribers you have because you could have videos that just rip because they're good. And it's irrelevant if you have a lot of subscribers or not. Like I get way more views than I have subscribers on some videos. And so now all I care about is better quantity. I could care quality. I don't even care about how many people subscribe. I mean, especially now where if we're talking Gemini and we're talking about if you're making YouTube videos and they're like useful YouTube shorts or YouTube videos that are answering questions that people have, they're going to start showing up.

9:40And I guarantee you those videos are going to start showing up and answer engines. Oh, 100%. And like actual like clips on the bottom. because have you do you see like google google maps now how restaurants not gonna add like video like videos from their social on the bottom to show i think that's super cool and like super useful and for that so i think google is just king when it comes to those type of things so 100 well before we wrap up here what is another recipe do you have like a guacamole recipe do you have another like i mean some other recipe that you're just hiding from us that we just need daniel's secret to life no i make the most simplest things and i how do you make eggs i feel like you have a good egg recipe um depends i'm like more about i guess like it was i do scramble and i i think the key to scramble egg is like pre-whisk it and then add a little bit of milk in there or like to like keep a little thick uh before so i think what about creme fraiche you ever toss and a little creme fraiche a little fancy i mean that that's like that's a schwederson household it has a little creme fraiche i i think i'm more on the sour cream boat oh yeah we use greek yogurt instead of uh sour cream greek is low key actually there is a um a secret um dip that ari's family does where um she gives sour cream and then you know that like fresh onion soup packets uh yeah you pour it in like sour in sour cream and you but the next level if you want to make it healthier you pour it in greek yogurt and then it's like a healthier version of that look at that see i think you had a secret recipe for us so wow i think we just switched the whole show from now on we just do recipes this is our new move i i think i'm the the the modern day Martha right now.

11:37You're Megan Markle, basically. Yeah. All right. We'll see you all at the next one. Daniel, come on, man. I got to get back to work. Get out of there. All right. While he's still in there, this is Jay. Check out my podcast, Do This, Not That, for marketers. Each week, we share really quick tips on stuff that can improve your marketing and hope you give it a try. Oh, here's Daniel. He's finally out. Back from my bathroom break. This is Daniel. Go follow the Mark and Millet podcast, but also tune into this series. It's once a week, the bathroom break. We talk about marking tips that we just spew out and it could be anything from email, subject line to any marking tips in the world.

12:18We'll talk about it. Just give us a shout on LinkedIn and tell us what you want to hear. Peace out. Later.