SPECIAL SERIES ==> Big Wins On Small Budgets 📈 <== | BATHROOM Break #47 (COLLAB: The Marketing Millennials + Do This, Not That)

0:07Welcome to a new special series called The Bathroom Break. That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both. But I don't recommend both, but that's your choice. This collab is going to be super fun. We have Daniel Murray from the Marketing Millennials and me, Jay Schwetelson, from the Do This Not That podcast and subjectline.com. Each episode in the series, we are going to go over quick tips about different marketing topics. And if you want to be in the bathroom, fine, just don't tell us about it. Thanks for checking it out. we are back for the bathroom break and we're going to be crushing it today because we're going to be talking about using little amounts of money i'm talking about like hundreds of dollars if not even less than hundreds of dollars and the impact you can have on for you and your brand but before we get into all that daniel it's march madness i need to know do you do a bracket do you care what do you think about all this i do do a bracket i have two brackets and i was a little sad because i picked some upsets that weren't doing well so what about you i know i know you probably have a bracket but you don't care oh i don't care but my family my me and my wife and my two teenage kids we all do a family bracket which is ridiculous because other than my son nobody knows anything so my my wife she picked uh georgia to win it all and i said why'd you picked georgia and all they're not good and she goes i like georgia i go that's not how it works i go they're like an eight or a nine seed they lost in the first game she goes oh what does that mean i go it means you screwed okay so very sophisticated you picked florida i'm guessing of course go gators we're winning it all uh i don't even know if cincinnati's in it or no but i did um pick uc san diego for my san diego roots that was not a good pick but it's okay loyalty does not get you very far no um okay so we're talking about small dollars big impact and there are things that you could do out there where you spend little to no money and it could change everything i want to know your take paid version or free version of chat gpt the 20 dollar version is it worth it uh what do you think 100 worth it the amount of time idea ideation reviewing summarizing um researching you could save by just getting the the 20 version is just insane the value to what 20 is a month i couldn't agree with you more you know everybody out there like oh i don't want to spend on that well cut down going to starbucks twice in a month okay and i am telling you get the 20 version of chat gpt i'm not an affiliate for them not that they need my help or whatever i'm telling you just like daniel it is game changing to have access to it so that one is a no-brainer so what's another small dollar tip that you think people should be aware of yeah i think one people people always think that that to be posting on a platform you You need to be able to grow an audience first and you need to be able to grow a community first.

3:19And some things you could do with small dollars is boosting your highest performing posts, not for not for conversion based things, but for profile views and to to get that follower number up because you want to build a community of people. So when you broadcast on that channel, you can get more followers. I know this is a one way to get followers, but once you build that community, you can start getting broadcast channels and Facebook groups and all these things where you can communicate to these people when at good times. So I think if you can just spend even$10 to$20 a week boosting your post, you'll start growing that following on Instagram.

4:03You see, the secret sauce there is that you said$10 to$20 a week. I think people think in order to run ads on Instagram or anywhere, you have to spend thousands. You can have an impact with$20 a week that can actually change your entire social media and the brand, your brand accounts too, the entire social media existence for your brand accounts. I'll give you a really random one in terms of spending money. A lot of people out there, maybe they want to network. They want to meet people in the industry. Maybe you're looking for a job. Maybe you just want to get a new job or maybe you want to get new clients and you want to go to industry events.

4:39But you don't have the money. A lot of these industry events are really, really expensive. It could be like$1 ,000 a ticket, something like that. A secret hack is find industry events in your area that you could drive through or whatever. And you can get exhibit hall only passes at the event. Exhibit hall only passes mean you can't go to the sessions. But you can be in the exhibit hall all day long. Okay, and usually those cost less than$100 because the events want people to be in their exhibit hall. They love you being there and you can network with everybody. You could talk to all the exhibitors.

5:11You could talk to all the speakers. That is something I would be doing all day long if I was trying to grow my network or meet the right people. another thing i would do is if you don't have money to spend seed your product with people who are micro influencers who are either power users in the industry or people who can review your product or talk about it online i think this is a very affordable way to get your product in people's hands that you want content from ideas from and people talking about so And you can do this with anybody at the beginning. You could do it if you're a service company.

5:50You can offer a free audit. If you're a SaaS brand, you can give free software. If you're a beauty brand, you can seed your best eyeliner or something like that. You could do this very cheaply. I wouldn't say it's free, but it's better than spending actual dollars that you don't have. If you have products, you can spend it. Yeah, and I think in general, the mindset shift that you need to have is whether it's for your personal brand or your business brand, if you can carve out just a few hundred dollars a week or on your personal brand, just$50 a week max, you can have an exponential impact on everything that you're doing.

6:36So Daniel, do people send you free stuff? Do you ever get stuff in the mail? Like, hey, here's a shirt. I want you to wear it and post about it. Are you not like Alex Earl? i wish they did but actually i actually have some of the best podcast guests because sometimes the podcast guests will send me free product for my wife so i'll tell them that my wife loves your brand and they'll send um makeup or clothes for my wife which it's great for me to get that stuff but i never get anybody sending me products so if you want to send actually go send jason product His office looks empty right now. Send me some product right now.

7:15No, my favorite ones that I ever got was from Tommy John. I gave a speech somewhere, and I mentioned in my speech that I love wearing Tommy John, like underwear and Tommy John, everything. And I guess the CMO of Tommy John was in the audience. They sent me so much stuff. It was amazing. Like, I had a whole new wardrobe. It was one of the coolest things that's ever happened. And I was like, I want to then start mentioning everything. like hi i like hokas i really like hokas i thought maybe i feel like you shouldn't be sponsored by celsius uh i thought about that but i think it would be unhealthy because then i would feel like i have to drink more of it but they have such cool events now that you can go to like the new red bull yeah they're they have such cool events that you can go to and you're basically an influencer so oh yeah i'm a big influencer i have no influence not even my own home um well listen And everybody go out there on your way to Starbucks.

8:10I want you to stop, not go in. And we save those dollars and test out some of these micro things because they can have an impact. And go and follow the Market Millennials podcast. And if you are really bored, you can follow Do This, Not That podcast. And we'll check you later.

8:28Daniel, come on, man. I got to get back to work. Get out of there. While he's still in there, this is Jay. Check out my podcast, Do This, Not That for marketers. Each week we share really quick tips on stuff that can improve your marketing and hope you give it a try. Oh, here's Daniel. He's finally out. Back from my bathroom break. This is Daniel. Go follow the Mark and Millet podcast, but also tune into this series. It's once a week, the bathroom break. We talk about marking tips that we just spew out and it could be anything from email, subject line to any marking tips in the world. We'll talk about it.

9:02Just give us a shout on LinkedIn and tell us what you want to hear. Peace out. Later.