SPECIAL SERIES ==>Does REPOSTING on Social Help or Hurt Engagement?<== | BATHROOM Break #50 COLLAB: The Marketing Millennials + Do This, Not That)

0:28Welcome to a new special series called The Bathroom Break. Thanks for checking it out.

0:34We are back with another episode of The Bathroom Breaks. I am here with the birthday boy on our 50th episode, the Jay Schwedowson of Do This Not That podcast. And I'm Daniel Murray. But Jay, I want to kick this off and say, what do you do on your birthdays? What is the vibe and what is your favorite cake flavor? uh okay that's a good question i do like coconut cake a lot so i'll roll with a coconut cake i mean in general like all things chocolate i don't do a lot on my birthday so uh basically i avoid all my friends they'll be like oh we should go out for dinner we should do whatever and then i lie to them and i say oh i have plans with my family whatever and i avoid them because i don't want to go out with anybody um ever and so i avoid everybody i'll have like dinner at home with my kids and whatever but this weekend i'm doing i'm gonna go see the movie black bag that is my big plan oh i saw it screw off was it good it was really good was it yeah i liked it a lot i saw it this week so here's the problem that with movies now i could watch it on tv you could buy it on tv but i want to go to the movie theater i want to eat a lot of popcorn i want to eat Reese's Pieces um i'm gonna get a soda which i don't drink a lot of regular soda i'm gonna go this is me this is me being wild that is my big plan for my birthday so yeah living on the edge and to add on that jason aries and ari actually likes coconut cake as well and that's my wife and she's in aries as well so i think aries is the coconut cake people let me ask you a question before we get this what is with you and knowing astrology stuff are you like like are you like thinking like weird stuff all day long no offense to astrology people but like what's up with you no but Ari's whole personality is like I'm an Aries one time we went to we were on the beach like two years in that relationship and she would talk every time she's an Aries and then I took up the stargazing that stargazing app and I was like look Ari there's Aries and she turns to me and she's like wait Aries is in the stars and I'm like okay so you just like to call yourself an Aries that is actually unbelievable she'll probably appreciate that story being aired Well, let's jump into today what we're talking about.

2:51So we're talking about on the different social media platforms, this idea of reposting. And we're going to dig into the exact right things to do with it and why it matters for your brand accounts, for your personal accounts, how it could be impactful. And the reason is Instagram just announced this week that they're going to be rolling out reposting, which means you're not just going to be able to put something onto your story that you like, but you're actually going to be able to repost something directly into your feed, which is a big new change for them. So Daniel, what do you think about reposting in general and all this news?

3:24I think it depends on what channel you're on. I think, for example, on LinkedIn, they don't reward a repost. So on LinkedIn, it's better to remix the post and make it your own and give your opinion on the post and then tag the creator who made that post and give them a shout out in that post rather than reposting because it doesn't but i also do think if you don't have any to counter that and play devil's advocate is i also think if you want to be the best curator in the internet it's not a bad idea to repost posts that you think are great so your audience can see it as well and give that post more life because when someone comes to see your feed they could see what type of posts you are looking at and then also it kind of it can give you fake social proof in a way where you could see a post with a thousand likes on your feed which i think is kind of cool so i'm on the it's a hard balance to play with reposting but i'm a big component on remixing first and if you have no ideas then repost so let's just break that down what the word remixing is for a second for everyone that may not necessarily understand it So on, let's say LinkedIn, you see a post, you think it's awesome, whatever.

4:43Instead of just clicking repost, you take the content of the post, you make a screen grab of the image, whatever. And then you write your own blurb, use the same image. And then you say, and the source of this is X, Y, and Z, you know, great post. And you tag the person as opposed to just hitting repost. You make it a new post on your feed. Is that what you mean by remixing? Yeah, that's a version of remixing. Another version of remixing is if you like, for example, a meme template they're using and you take that meme template and make it kind of make it your own, but it's still a template that they used.

5:19That's also remixing content. It's not like that original image is yours. But I do this all the time with the market millennials is I'll take I'll see a cool viral meme go for another industry. or another, and I'll take that meme and remix it to make it for marketing. So it's just basically changing the content to make it for your opinions, your industry, your space, your personality, instead of taking someone else's. Yeah. And you know, I mean, for everyone out there, the reason I listen to what Daniel has to say is that he grew, marking millennials on LinkedIn as 1.1 million followers. And this is really the strategy.

6:04that you all used to really grow that. And even on Instagram, and let's talk about Instagram for a minute. I mean, you grew your Instagram from zero to like 150 ,000 people in what, a year or two years, some crazy fast path. So what do you think about Instagram with the new reposting stuff? Why are they doing this? Like, where's it all headed? Instagram is very copycat of TikTok. So whatever feature TikTok releases, Instagram releases, but I think Instagram is a very discovery type app and same as TikTok. So if you want to show something to your friends that you think is funny, it's another way to express who you are by reposting that onto your feed saying like, I think this is funny.

6:54I validate this post. It's kind of like pressing the share button, but the head of Instagram said this, is 80 % of the activity on Instagram happens in the DMs on stories. So reposting is just the feed is really secondary when it comes to Instagram now. So that's another thing. But also they're launching, I think, I don't know what it was called, but they're launching a way of like private groups now where you can set a feed just for a group of people. And I think that's going to be a big reason why they're doing reposting as well, because then you can repost. That's a feed of a people, a group of people that you want to share it with.

7:39So, I mean, Instagram is crazy because there's a lot of fake instas. Like people have secondary Instagrams that they want to share with their friends and family. And then they have business or like forward facing creator ones. So it's getting into an interesting space. You know, and overall for everybody out there, whether it's for your brand account, your personal account, this idea of curation should be at the core of what you're thinking about doing if you don't have a big following yet, where you're taking the most viral and best content that's out there and putting it on your feet. And I'll tell you one secret hack.

8:15I don't care what anybody thinks about Elon Musk. That is irrelevant to me. But if you go on X, Grok is there. There's a button that says Grok. And that's the AI tool. on X. And the cool thing about Grok, which is unlike any other AI tool on the planet, is that you can ask Grok, it is 100 % free, to go and look for the most viral posts on X about whatever topic. I want to know the most viral posts about email marketing. I want to know the most viral posts about healthcare laws or whatever. And break down how many shares they got, how many likes they got, whatever, and why you think it went viral and say, I want it to be from in the last 30 days, 90 days.

8:54It is the only AI tool that allows you to rip through a social network and pull out what is going viral. So it's a really great way to find out what you should be curating on other platforms. And I think that's, I mean, going to the why, why you should do that. The why is your goal is to see what your audience is interested at that point in time. And I don't care what people say, but likes, shares, comments are validation that something is the algorithm, which is normally the audience, is reacting to something in that post. So if you can figure out the why behind why they reacted to that post and why people care about that, you can create better content for your audience because you understand your audience better.

9:46So it's a great way to go and look, what does my audience care about? Why should, why? And put all the list of interests and pain points and topics of the interest. And then you can do a million things with that. You can write new content. You could do podcasts. You could do, it's just an idea, ideation funnel that is way better for you. I love that. I totally agree. And all right, we did. We crushed another episode. Everybody, go follow the Marking Millennials podcast. That's my birthday wish. I want you to do that. Please follow the Marking Millennials. And check out Do This, Not That if you have insomnia.

10:25The last thing I'll say is please go spam Jay's DMs and say happy birthday to him. Wish him a great birthday. He deserves it. It's going to be great. Please do it for me. Also, go spam his Instagram DMs. If you don't, if you don't like to go straight on his Instagram DMs and say, happy birthday to him. I'm going to, he's going to come back on the next episode and tell me how many DMs he got. So yeah, I will. All right. Later.

10:56Daniel, come on, man. I got to get back to work. Get out of there. All right. While he's still in there, this is Jay. Check out my podcast. Do this. Not that for marketers. Each week we share really quick tips on stuff that can improve your marketing. and hope you give it a try. Oh, here's Daniel. He's finally out. Back from my bathroom break. This is Daniel. Go follow the Mark and Millie podcast, but also tune into this series. It's once a week, the bathroom break. We talk about marking tips that we just spew out and it could be anything from email, subject line to any marking tips in the world.

11:30We'll talk about it. Just give us a shout on LinkedIn and tell us what you want to hear. Peace out. Later.