SPECIAL SERIES == How We Use AI 🤖 <== | BATHROOM Break #61 COLLAB: The Marketing Millennials + Do This, Not That

0:01Welcome to a new special series called The Bathroom Break. That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both. But I don't recommend both, but that's your choice. This collab is going to be super fun. We have Daniel Murray from the Marketing Millennials and me, Jay Schwetelson, from the Do This Not That podcast and subjectline.com. Each episode in the series, we are going to go over quick tips about different marketing topics. And if you want to be in the bathroom, fine, just don't tell us about it. Thanks for checking it out. We are back for the bathroom break.

0:35This is Jay Schwedelson from Do This Not That. And I'm here with the man, the myth, the podcaster, Daniel Murray from the Marking Millennials. Daniel, before we get into AI and tricks and tips and stuff about AI, I want to know, I need to know, what are you watching right now? You're at home, you're putting on TV. I want to know what Daniel and Ari are watching right now. Yeah, we're in, we're kind of in limbo right now. Like we watch, we watch sirens. We watched all the new shows and we're trying to figure out our next show. Do we start an old show? No. When we watch it, come up with a new show.

1:08For me personally, I didn't know the show existed, but I watched the Kentucky horse racing documentary, which I think is really cool because I love the F1 documentary. I like the tennis one. I know you hate stuff like that, but it's pretty interesting. I didn't know how much goes into it with trainers and owners and all. You're such a nerd. I was hoping you were going to say Love Island. I bet. I started Love Island. The problem is it's too many episodes, six days a week. And it is so embarrassing to watch that show because these people are just straight up embarrassing. They're embarrassing themselves, but I'm kind of watching it.

1:48You're a weirdo with all your documentaries. Anyway, let's get into something that's not weird. Let's get into AI. How we're using AI, tips, tricks, tactics, stuff. So before I rattle off a bunch of randomness, Daniel, what are things that you're doing that anybody could do? You don't need some crazy platform. You don't need access to whatever. What are some things you're doing with AI that really help you and your business out a lot? The biggest things that I love what AI does and why I love podcasts and video content and stuff is taking transcripts and making multiple pieces of content out of it.

2:20So the tips of how to do this is one is get the transcript downloaded, take that transcript, put it into like chat, GPT, cloud, whatever you're using. And then the key is to like prompt it, what you want out of it. So if it is like an episode that I had with like a paid media person, I tell it to like act like that paid media person. What would be important to people who care about paid media? what are the top five takeaways you think are in this this podcast episode or something and then I tell it to like okay now formatted in this formatted in that formatted these different types of forms of content and now I have a starting point for 10 to 15 pieces of content which I five months ago would have taken me hours and hours to do so like that is a big a big unlock because these long form documents, transcripts.

3:13Another thing you can layer on is now that you have your first party content, you can now insert like case studies or other documents to source in a piece of document. So like if I found an interesting benchmarking report here and this report, I'll say like, is there anything interesting that you could pull from this document or that document to layer in? Now I have like a well-researched and first-party data. AI can't create that. So like AI can put it together, but you using your own first-party data and other data sources to wrap into a great piece of content or multiple pieces of content. Yeah, I love that.

3:51And if you don't have a podcast, you could do that with a webinar transcript. You could ask it to transcribe or even short-form videos that you're putting out there. And I'll tell you something that we're doing a lot and that we're seeing a lot is, let's say you go to ChatGPT or you can go to any platform. and you ask ChatGPT as if you were a prospect of your company, you would say, hey, I'm looking for the greatest software solution for blah, blah, blah. Okay. And then you see what ChatGPT gives you back. Okay. This is the best software solution for blah, blah, blah. And here's why. And let's assume for a second that your company doesn't come up as the answer.

4:23You're like, oh my God, I want my company to come up when people ask ChatGPT that because right now a billion people are using ChatGPT weekly, right? And so what you then do is after ChatGPT says to you, hey, it's this other company that has the best stuff, you ask ChatGPT, what is the prompt that I can use to figure out how to optimize my website? And here's the URL for my website so that when people come to ChatGPT, the results will show my company and not other companies. And what this is doing, it's going to give you a prompt for answer engine optimization. which is different than search engine optimization, which is when your site is optimized for search results.

5:08And you take the output, what it tells you the prompt is, okay? And then you will know the deficiencies in your website. It will tell you, change these five things, add an FAQ section, do this. But you want to see, is your website coming up? Is your content coming up when you're asking it, when a prospect's asking it? And if not, what do you need to do to change it? And AI. I would add a secondary thing to do to what Jay just said is look at the sources it's referencing when it pulls up. Look at those pieces. So go click sources, click in all those sites, see what they're doing as well, and ask it to reverse engineer why they picked these sources because they give you the sources where they're showing up those things.

5:56So the sources are a great way to also like model some pages after and also see what chat gpt is bringing into yeah the sources is key a hundred percent and then the last one is this idea of prompt jacking which i'm just such a big fan of um anytime you see any post anywhere social media post or um anything you take a screen grab of it and then you stick it in chat gpt or whatever ai platform you use and say can you give me the prompt can you reverse engineer this image and give me the prompt that I would use to create this for myself. And then it'll actually give you the prompt. You just change five things in it.

6:33And now you're able to make that same viral image for your company easily. And so prompt checking is a no brainer. And Daniel, I know you do this stuff with ads. What do you do with ads in terms of your swipe file and stuff? So what I would, there's a couple of things. So I will swipe file like ads that I really like, and then stick them into chat GPT and do the reverse engineering. Like what prompts do I need to do to create an ad like this. And then I also will go deeper. Like what are like the hidden psychological benefits here? Like rate this headline. I'll go deeper and to see like what ChatGPT thinks of all this.

7:09So now I could break down an ad into deeper levels and see what I'm not doing for my ads and try to replicate. Another thing I do too, which I love to do is with headlines i like to tell chat gpt to act like famous copywriters and tell like say like ogilvy caples like halbert like tell to act like those people and write headlines like they would write those headlines and see how they write it and say i would say like halbert does this type of style um sugar mint does this type of style oh and then you can kind of like mishmash too of like what famous copywriters would do too. So writing for headlines and taking famous copywriters and mashing it up is something I really love to do with Chad GBT as well.

7:54All right. Well, this is a lot of good stuff here. So I have a question here before you wrap up, and this is so random. So here we are, the summer's happening, and there's a lot of movie sequels coming out. Are you a movie sequel guy? Or are you like, nah, I'm not into John Wick 12 or whatever? Oh, I'm going hard on ballerina. so I want to go see ballerina which is the John Wick my son saw it Drew saw it he said it was okay not great oh goodness well now you just like you know what the problem is is that it's before John Wick 4 I think that's the problem it's kind of like when I loved the Harry Potter series and then they made like a spin off series to it and it just didn't hit as hard as like the OG but I do I'm really excited for the f1 movie coming out because you love brad pitt oh yeah brad pitt 100 but it was actually funny because i watched the whole season last year and you could kind of see them filming at the same time as like the f1 race was going on so like he would stand in like the like in the finish line with all these races it was weird to see them filming and watching the race live at the same would you do me a favor would you post on social media like a picture a video of you trying to get in one of those F1 cars?

9:13Because I feel like that would go viral because you're a little bit large to get in one of those cars. Oh, yeah. I'm definitely over the weight limit, too. I don't mean the weight limit. I wasn't trying to shame you. I was saying you're like 6 '12". You're a very tall guy. I'm not. There is a tall driver in F1, George Russell. He's 6 '1", so he fits in. 6 '1"? But he's skinny. All right, everyone. This was an AI. This was actually really us. And leave Daniel a review, Marking Millennials and appreciate you being here. Daniel, come on, man. I got to get back to work. Get out of there. All right.

9:48While he's still in there, this is Jay. Check out my podcast, Do This, Not That for marketers. Each week we share really quick tips on stuff that can improve your marketing and hope you give it a try. Oh, here's Daniel. He's finally out. Back from my bathroom break. This is Daniel. Go follow the Marking Millennials podcast, but also tune into this series. It's once a week, the bathroom break. We talk about marking tips that we just spew out. And it could be anything from email, subject line to any marking tips in the world. We'll talk about it. Just give us a shout on LinkedIn and tell us what you want to hear.

10:23Peace out. Later.