SPECIAL SERIES ==> NEW LinkedIn Secrets to Engagement <== | BATHROOM Break #107 COLLAB: The Marketing Millennials + Do This, Not That

0:07Jay Schwedelson:Welcome to a new special series called The Bathroom Break. That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both. But I don't recommend both, but that's your choice.

0:19Daniel Murray:This collab is going to be super fun. We have Daniel Murray from the Marketing Millennials and me, Jay Schwedelson, from the Do This Not That podcast and subjectline.com. each episode in the series, we are going to go over quick tips about different marketing topics. And if you want to be in the bathroom, fine, just don't tell us about it. Thanks for checking it out. We are back for another bathroom break. I'm Jay Schwaddleson from Do This, Not That, and I'm with the Daniel Murray from the Market Millennials. And before we talk about some very cool under the radar, off the radar, LinkedIn secret tips, tactics stuff, Daniel, We haven't really talked about it much, but you're like very deep in now as being a dad.

0:58Daniel Murray:What is going on? How old is your kid? Are you like, is your kid now driving? Like, give me an update on some things that you're doing.

1:05Jay Schwedelson:So two weeks ago, we just started swim lessons. And I didn't know that it's in TEDS that you have to go like four days a week. And they have all these rules that you can't. Four days a week? Yeah, four days a week. It goes four days a week to swim lessons every morning. And they have all the rules like he can't have like dairy like two hours before he can't have this. There's all these rules in that. But it's two days ago is his first time like going underwater. And I'm like, I start freaking out and like searching, like, what is the rules for dry drowning? Is he drowning? Like, how would I know he's drowning?

1:42Jay Schwedelson:And oh, he's with an infant. He's with a like swim instructor that's like really good and well known. But it's just so scary to see your kid first time underwater when he's been in like a bathtub for like eight, nine months and not going underwater.

1:55Daniel Murray:So that's freaky. When they put like babies underwater like that, I don't care that my kid died. It freaks me out.

2:02Jay Schwedelson:Yeah, it's freaky. But he's good. He's good now. Like he's like, but this is the only time he ever screams. Like I've never heard him scream. Every time he goes in the water, he is full blown screaming the whole time. Like nonstop. But the only time he doesn't scream is like he knows when he's about to roll underwater, he stops, like holds his breath and then comes back up. And that's how I like this far. Yeah.

2:24Daniel Murray:So. Do you do anything else four times a week? Not with your child, just in general. That is the most, I mean, I don't think I do anything four times a week.

2:33Jay Schwedelson:Oh, that's the most intense. I thought like swim lessons are like, you go once a week. Yeah. Yeah. Wow. I thought it was like a chill thing. And it's like, no, it's intense. You're kind of like Michael helps or something. Like babies, and you're apparently like you're, there's like rules about you have to put them in a bathtub a certain way. Because if you teach them something bad in the water, then you like throw your lessons back. And it's just all this stuff that I have to think about with Swimless.

2:58Daniel Murray:Dude, you're next level. I need you to be my dad. All right. Let's jump into some LinkedIn tips. uh daniel you taught me something about the size of a linkedin post that i stole that has my engagement skyrocketed after i stole this tip from you so you got to share everybody what the

3:16Jay Schwedelson:tip is yeah so the ratio eight eight by nine nine nine the reason why we we think that's like the best ratio is that if you see a text post that only if you look in your feed it takes you do a text post is you're competing against other real estate um when you do 800 by 999 you basically take up the whole feed for your post so if you're on your phone and scrolling yours is the only post that someone could react to um so this helps like get not only like people you not competing against other real estate but you're you're like the only like scroll time goes up on that post it gives you more chance of getting engagement.

3:58Jay Schwedelson:And if you have a good hook or a good image, it skyrocks your engagement if you do it this way because it takes up the whole feed.

4:06Daniel Murray:All right, so let me break that down in simple terms. On LinkedIn, let's say you're making your thing in Canva or whatever, you go and you pick custom size and you put 800 by 999 pixel size, that specific size. That's the size that Daniel's talking about to get you to have the ultimate engagement on LinkedIn. I've now done this for, I don't know, six months. It has changed my engagement. It skyrocketed. All right, I have something super cheesy I'm going to get made fun of that I've been doing that is working that I'm embarrassed to say I'm doing. But so the number one thing for the algorithm on LinkedIn that they're looking for is how often a post that you put out there gets shared, sent around to other people, or if it gets saved.

4:49Daniel Murray:If somebody clicks on the three dots and then saves the post. So what I've been doing, after about 10 minutes of my post going live, I go and actually save my own post. And then I click the send button and I send it to like, I don't know, 10 people that I know or whatever. And since I've started doing that, saving my post and then sending it to people, it has boosted my engagement significantly. How cheesy is that?

5:15Jay Schwedelson:I hate to say this as a marketer, but you have to do what works on a platform. And a year ago, if you liked your own post, it gets shared to your network more than you not liking your post. So people who said don't like your own post, it's so cheesy. Well, you get way more reach because it's sharing to a portion of your network every time you like your post. um so i don't think that is a i think i always recommend do what works even though that is pretty cheesy that you're just sending your post to random people and people like why are you sending this post to me but i do think i always on the side of you have to know the rules of the game of a platform and play them to the best of your ability because they're gonna those rules are gonna go and other people are playing those games so like play them so you can get attention because the ultimate goal on social is to get attention.

6:10Jay Schwedelson:I don't care what anybody says. If you're on social to write a post to get two likes because it's a good post and you don't want to get attention, that's fine, but that's a journal, not an actual marketing strategy. So that's my point of that.

6:25Daniel Murray:I'll tell you one thing on LinkedIn that I did once and I'll never do again, I want to see if you agree, which is unlike on Instagram where you could use something like ManyChat to automate DMs to people, a while back, about a year or so back, I decided I was going to attempt to automate some DMs on LinkedIn. And I connected some tool that was a great tool, whatever. And it was firing off all these DMs and all this stuff. And then I got, it was terrible. I lost all my engagement on my posts. I was blacklisted without me even knowing it. And then I got rid of that tool and I got rid of the automated DMs and stuff and everything came back.

7:06Daniel Murray:Everything was fine. So I am on team, never use a LinkedIn automation tool because A, it is cheesy, but B, it's not like on Instagram, it will destroy you. Do you buy that?

7:18Jay Schwedelson:LinkedIn notoriously does not like plug-in stuff on their platform. I think the only thing they're okay with is scheduling tools and if it's like approved by them. But if you're doing random hacky stuff that connects, not only you risk of like getting shadow banned on the feed you're at risk of actually getting your account banned from linkedin and then you have to go fight and say like so i've never i've stopped like connecting third-party tools that are like linkedin hasn't recommended anymore because i'm super scared of linkedin just banning my account and then you lose your account for for and then you have to go and fight and talk to i've seen people being out of their account for two three

7:59Daniel Murray:weeks from doing oh no oh that's good to know you know i i'm with you i i they don't mess around

8:05Jay Schwedelson:they really don't mess around no like instagram is like more chill like other players are more chill i've been doing dms on instagram of like a free guide to people who like new followers just to like introduce them to myself yeah so like a new follow i'll like do a many chat dm many chats cool yeah yeah i think it's a cool way to like engage with your followers but um but instagram is less is more chill than linkedin because linkedin also if you some people are like think they're super smart and like they change their name on there and they're like oh i got you i got you changed your name on there like i may put my name in all caps i got you um look they're spamming me.

8:49Jay Schwedelson:So that's the LinkedIn game is played. Yeah.

8:54Daniel Murray:Back to the swim lesson thing. So when I, not that you asked, but when I was two years old, I wonder why I couldn't swim when I was two. I was two years old. I was living in New York and we had a pool and I guess I fell in the pool and my parents were like in the backyard, but they weren't watching me or whatever. And my brother ended up saving me. And it was a big deal. And they put it in the New York Post that he saved me from drowning. But the problem is, my parents have always felt like crap.

9:27Jay Schwedelson:The parents are bad. Like terrible.

9:30Daniel Murray:They're always like, we look horrible. Like we're in the New York Post for basically being crappy parents. I was like, dude, why was I near the pool if I couldn't swim? And then I ended up getting a lot of swim lessons and stuff too. So it's good that you're doing it. But yeah.

9:42Jay Schwedelson:I remember as a kid, I remember I was with my grandma in the pool. And you know those floaty things that you put in between your legs? Yeah. And I have a vivid memory. And I think I was like two years old too. And I kind of knew how to swim. But I jumped to go grab it. And then my only memory is I saw water above. And my grandma dived in and got me. But it was super scary. So now we have a pool fence. We have an alarm that when someone goes out, like the house, it says that, like sliding door.

10:19Daniel Murray:I want to ask you something. So of all the listeners, Daniel spent the first like seven years of his life growing up in Africa. That's not a joke. He did. So like when you would get swim lessons, were you like in the water with like sharks, whales? Like I feel like there's a lot of animals going on there.

10:35Jay Schwedelson:How do you get swim lessons in Africa? I think you kind of learn how to like the hippos teach you how to swim. So like hippos and flamingos. And yeah, you learn.

10:47Daniel Murray:I don't feel like you're being honest.

10:49Jay Schwedelson:No, you go to an actual pool.

10:55Jay Schwedelson:But there's a lot of bodies of water in Africa. So like you could, but not as much as like Florida. Did you have a pet hippo? Like as a kid? No, I told you the story. I used to tell people, because so many people don't know anything about Africa, that I had a pet elephant named Akuna Matata that I used to ride to school every morning. And then I had like my little hut and I lived in the hut seven. And I would come back to my hut and go chill in my hut. Because people really don't know anything about Africa. It's really that. Akuna Matata. Akuna Matata, that elephant. No worries. Yeah, exactly.

11:36Jay Schwedelson:you missed that elephant

11:38Daniel Murray:well yeah everybody drop you know Daniel a comment on his reviews let him know that Hakuna Matata you know no worries you know what I mean

11:48Jay Schwedelson:that's my son's cool song so

11:52Daniel Murray:who knew I need a pool song

11:54Jay Schwedelson:I think it's going to be something about doing that's like the only way he chills if I put it on so I put Hakuna Matata on

12:00Daniel Murray:that's good I'm going to do that alright everyone go listen to Hakuna Matata we'll see you in the next one Daniel, come on, man. I got to get back to work. Get out of there. All right. While he's still in there, this is Jay. Check out my podcast, Do This, Not That for marketers. Each week, we share really quick tips on stuff that can improve your marketing and hope you give it a try. Oh, here's Daniel. He's finally out.

12:24Jay Schwedelson:Back from my bathroom break. This is Daniel. Go follow the Market Millet podcast, but also tune into this series. It's once a week, the bathroom break. We talk about marketing tips that we just spew out and it could be anything from email, subject line to any marketing tips in the world. We'll talk about it. Just give us a shout on LinkedIn and tell us what you want to hear. Peace out. Later.