SPECIAL SERIES ==> Skip the Rules, Land the Job 💼 <== | BATHROOM Break #69 COLLAB: The Marketing Millennials + Do This, Not That

0:01Welcome to a new special series called The Bathroom Break. That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both. But I don't recommend both, but that's your choice. This collab is going to be super fun. We have Daniel Murray from the Marketing Millennials and me, Jay Schwetelson, from the Do This Not That podcast and subjectline.com. Each episode in the series, we are going to go over quick tips about different marketing topics. And if you want to be in the bathroom, fine, just don't tell us about it. Thanks for checking it out. We are back for the bathroom break.

0:35This is Jay Schwettlson from Do This Not That, and I am honored to be with the marketing millennial Daniel Murray. And today we're actually going to be talking about how to move up in your career, maybe get that new job, maybe get that promotion, little tips and tricks that maybe are off the radar. But I have a question for you before we get into that, Daniel. So what was like your first job? I don't mean like real job. I'm talking about like when you were a kid. And well, you grew up in South Africa. Was your first job like cleaning the dung of a giraffe or something? Oh my goodness. My first job ever, I was like 12 and I was, I ref, I was a ref for like four or five year old kids.

1:15I was like the first like. Wait, were you babysitting them? No, like you were the ref. Oh, you were the ref. The soccer ref. Oh, wow. Yeah. So that was like my first, like where I got like an actual like paycheck and I was like, oh, this is kind of cool. like i was uh you get the you go there's like three-day program to like learn it but it was cool that's cool yeah i was my first job i was like 14 i don't know why they gave me a job i was a security i ran the security desk at a ymca which is really weird because i was 14 and i was like what am i gonna do something bad happens here uh but no today now we're gonna crush it in terms of uh little tips about up leveling your career getting that job what you should do what you shouldn't do.

1:55So Daniel, why don't you rattle off your first quick tip? I think perception is a big thing in career. So the one tip I have is that remove the years you graduated off your resume and off your LinkedIn. Like you want to seem like you don't want your age to be a bias. Even like people say there's no bias, but you don't want your age to be a bias and you're not getting a job. So remove that off your resume, remove it off your LinkedIn. You got a degree. Cool. Not many people is going to ask you for your degree. Just remove that off your LinkedIn because it could stunt you from getting a pay raise, a salary bump, or like it can also hinder you for getting a bigger job.

2:39I agree totally. And I'll give you the social proof on my tips. So I've hired well over a thousand people in my career and interviewed way more than not unfortunately. And I'll tell you a couple of things that I believe to be a hundred percent true. Number one, while you have a job, if you're lucky enough and you have a job, that is when you apply for another job. I know that's terrible to just be sitting in that job that you don't like, that you're miserable and almost using them, but you are far more attractive to somebody that's hiring if you already have a job, because it looks like, oh, that company, you went through their process, they took a risk on you.

3:17And I feel bad saying that because if you don't have a job, obviously it is a little bit harder to get a job. It's just the reality. And then the other thing, I think the biggest mistake that people think about is this whole idea that you need to be somewhere for a year before you move on because it looks really bad. That is hot mess, garbage, trash, right? If you are someplace that's toxic, that stinks, that you're not getting paid well, that you have a bad boss, whatever, leave. And then when you go and interview for that job, like, wow, you're only there four months. What happened? Like, listen, it was not a great environment.

3:50You know, they didn't have good structure. I wasn't learning. I was blah, blah, blah. But for you to sit there for a year because you think that anybody cares, newsflash, they don't. One thing I always recommend for people is that never turn down an interview. Like if you think you might like the company, don't feel bad like you're interviewing, even if you don't want a job, because this could be your dream job. And I think a lot of people turn down interviews while they're at jobs because they feel like they're going against the employer. But you could your dream job could come land in your lap and you not knowing it.

4:24So like always take an interview. And the other thing I also recommend is like the job description that a company puts out is usually written by a hiring manager. who's telling the company, this is what we want. So what I recommend is it takes more time, but customizing your resume to the points that are on that job description. Like if a hiring manager wants something certain, they like a certain thing, and you've done that certain thing and you can put results to that certain thing or customize like a certain type of person, just put that on your resume because you want to get through the first screening.

5:07So to do that, you have to customize your resume towards the JD and then using your interview skills to get you to later stages. I think that's super, super smart that people aren't doing that, meaning that you're applying for a job, you have your resume, your CV, whatever you want to call it, and you're uploading the same one to 100 different jobs, you're hoping. But if you actually, if they're looking for somebody that knows Spotify, really well. If you know Spotify, you're not getting the job. You're sick at building a playlist, but you're really good at Shopify and they're looking for somebody that's a Shopify expert that's in their ad or whatever, their job listing.

5:46Put that front and center and customize each one of your uploads to that. I think that's super valuable stuff. And then the other thing I would tell you that works really well, at least it works well in my company when people are trying going to get hired here. Don't play the game like everybody else. So when you go to apply for jobs on Indeed or ZipRecruiter or LinkedIn, whatever you do, and you upload, you hit submit, whatever, then what you want to do is find the person who's the senior person in that role. So if you're applying for a marketing job, you look for the marketing director, the person that you think is actually calling the shot on that job and the hiring manager, and you DM them a note that says, listen, I just want you to know, I'm super excited about the opportunity.

6:24I'd be a great fit for you. I'm so good at these three things. Can't wait to hear from you. Send them that connection request with a custom note, with a custom note. And I am telling you, that puts you to the top of the heap. You stand out. It works so, so well. Two more things is LinkedIn allows you to do, if you go to their company page, you could see like if anybody from who you went to college with or anybody in your network has worked at that company. so if you can see that and dm them to just get on a quick call to like learn about the company or if they could tell you a little bit about the role so if you can have another in through somewhere else like linkedin already tells you this so like why not use that and the second thing i know this is like a more of a bigger project but i honestly think that like building a personal brand where your perception you can build your perception that you're better the best in the industry for that role because you putting out content and growing a following is my best thing that I ever did when I was like earlier on, like a senior manager in my career, because people thought I was better than some of these other marketing ops people when I was in marketing ops.

7:36But really, I was just putting myself out there and scaling my like networking from building a personal brand. So I recommend people start their personal brand really early because it is your like digital resume as well so all right back to the original stuff so after you are a ref at 12 years old what was the next job stop for daniel that's a good question it's funny because um adam who's like the ceo of work would send out an email about this and i i listed uh like five things me and my brother used to go to like these camps when we were kids and we used to play this game called runescape where we had like a bunch of like it was like a digital game but we used to sell out coins for cash on on runescape to people at the camp replay because it was like a popular game job that's like a hustle it's a hustle um that's not a legit job i used to i'll give another job i used to my mom used to go to a travel agency i mean not travel uh event she used to own a travel company then she moved here did an event company where she sold like things so i used to be the person in the back room packing everything and shipping everything out so i was in the warehouse like shipping everything at like 15 years old but side hustle i feel like it's a job yeah well that's a real deal what is your other job uh so my next job was i worked at a women's clothing store called the limited in the mall and i did that purely because i was like 15 because i wanted to uh i wanted to meet girls and i thought if i got a job that was all women all women's clothing that i would meet girls and so they gave me a job in the back as the stock boy my job was to like When they came back there, they would be like, I need a bodysuit in this color and this size.

9:17And I was very bad at it. And so these women would scream at me. And I was horrific at the job. And nobody liked me. I made no friends. I got no girls like me coming out of it. It was one of the worst things I've ever done. And so, yeah, great experience. All right. Well, speaking of great experience, this podcast has been a great experience. Listen, leave Daniel a review at the Marketing Millennials podcast. Tell him how great he is. And if you're bored, you can do the same for Do This, Not That. And we'll see you at the next one. Later. Daniel, come on, man. I got to get back to work. Get out of there.

9:53All right. While he's still in there, this is Jay. Check out my podcast, Do This, Not That, for marketers. Each week, we share really quick tips on stuff that can improve your marketing. And I hope you give it a try. Oh, here's Daniel. He's finally out. Back from my bathroom break. This is Daniel. Go follow the Mark and the Light podcast. but also tune into this series. It's once a week, the bathroom break. We talk about marking tips that we just spew out. And it could be anything from email, subject line, to any marking tips in the world. We'll talk about it. Just give us a shout on LinkedIn and tell us what you want to hear.

10:28Peace out. Later.