SPECIAL SERIES ==> Stop Posting! Comments Getting More Impressions Than Posts Now! <== | BATHROOM Break #76 COLLAB: The Marketing Millennials + Do This, Not That

0:01Welcome to a new special series called The Bathroom Break. That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both. But I don't recommend both, but that's your choice. This collab is going to be super fun. We have Daniel Murray from the Marketing Millennials and me, Jay Schwetelson, from the Do This Not That podcast and subjectline.com. Each episode in the series, we are going to go over quick tips about different marketing topics. And if you want to be in the bathroom, fine, just don't tell us about it. Thanks for checking it out. we are back for another episode of the world famous bathroom break i'm here with daniel murray who's the ultimate market millennial i'm jay schwettleson from do this not that podcast so daniel before you go on i want to talk to you about your weekend plans i so ali goes on a girl's trip every weekend so she just left on her girl's trip so i'm riding solo this weekend so i woke up like what am i gonna do and basically i wind up eating more than normal and watching kitchen nightmares that's all i do when i'm by myself with gordon ramsey do you have bigger plans than i do definitely not i mean i i guess actually actually i do have a huge plan where we're going to the first time to a restaurant with the baby i think that's a that's a scary plan but it's the first time so like are you gonna go to like a loud restaurant no we're just gonna go like sit outside go for a breakfast time but we just want to have him experience it for the first time okay so that's good that you're sitting outside and it's breakfast because if you were one of these people going to like a nice dinner place you brought your kid i would shame you and say you're a horrible person oh i would never do that because i i if my kid cries out i'm the type of parent who i'm out i'm not going to yell at my kid but i'm going outside and yeah soothing him to make sure he's okay.

1:52I remember the first time we took our son to dinner for the first time with you all. He just started crying, and we just bailed. We left, and we didn't try it again for like a year. Because we were like, screw that. Well, this is probably going to happen to us. So tune in next week to see that we're never going to go to another restaurant again. All right. Well, since you are tuned in, let's talk about what's going on. There's been some changes to social media, LinkedIn, uh uh instagram other things and they're actually kind of game changers so daniel take us through one of the biggest ones right now that people are sleeping on which is you know linkedin and what's going on with comments and stuff yeah so i just want to start by saying when a platform launches a new feature that means you should be testing that feature or using that feature so linkedin a few months back or maybe i'll just say a few months back launched comment impressions, which allowed you to see how many impressions you're getting on your comments on posts.

2:53And what that signals to me is LinkedIn wants you to comment more. So what I also was noticing is if you have a company page right now, post impressions are going down. They're not showing as many posts in the feed. So what I started doing with the marketing millennials is commenting on people's posts but not only commenting on people's posts i would use images that i wanted to test for regular posts so memes um different type of images that have gone viral before that and i spun it up remixed to make it marketing and commented on popular people's posts and basically those are getting as many impressions or more than my regular posts and they actually are growing the marketing millennials at a faster clip than i've grown when i was posting on them so i think if you're not having a commenting strategy on linkedin you're not going to grow as fast as you really want to okay so that's wild let me just try to digest that and say it back to you're saying that going on posts that are out there of other people like relatively popular posts or super popular posts commenting on there putting something not just like, yeah, thumbs up, but something like useful, putting an image in your comment, you're getting as much, if not more impressions on the comments that you're leaving than if you do just a post on the feed of the Marketing Millennials page itself.

4:25Exactly. And the thing is, when you LinkedIn, when you scroll, it shows, oh, Marketing Millennials commented and it will show the comment. So people are liking that comment commenting back to that comment and it's becoming a your own post within a post it's kind of like a subreddit um vibe uh but it works really well but the thing is you need to what i recommend people to do is have a have a database or have a folder or have something on your phone of images and memes and ready to go ideas. So when someone comments something that is relatable to something that you saw, you can comment back with that on their post.

5:14So the key is to get on that post as quickly as possible, not just comments on a post that is 48 hours later. You want to get in these people's posts pretty quickly. And I think one of the most valuable things is what Daniel's really talking about. Yes, it works on your personal page for sure but he's doing this marketing millennials which is a company page and if your company page is not seeing the traction this is the strategy and i'll add one more thing two more things on that actually one it's a great way to test content on a low left way so because if people don't see it it doesn't really matter and if people see it it becomes a new post and it's also a low left way of if you are stuck in these barriers of brand and heavy guardrails.

5:55It gives you more flexibility to test fun ideas as comments first before you bring it to your company page. So I wanted to add those two things. So we'll probably have to do a part two on the other social media changes because I just want to send this LinkedIn thing for a second. Are you posting less actual posts on the marketing millennials page now? Is that like, okay we used to post i don't know how frequently you post a daily or whatever are you now actually posting less and just that that's part of the strategy yeah i used to post like twice a day um on the market millennial seven days a week and now i'm posting one a day and i'm posting way less than i did the last four years but i'm commenting way more so um i took the energy to just comment way more because I saw the results.

6:52So for example, last year I grew like 50 % more than I would have grew the year before by just doing posts. Well, let me help Daniel for a second. Daniel's going to say market mills has 1.2 million followers on LinkedIn. So he's doing this at scale. So that's why it's useful to hear what he's saying. All right. So how did you, how much did you grow it so basically like the year before i grew 200 i grew 200 000 followers this year i'm i'm closing and then like 300 000 followers growth by just doing straight in the last 365 by just doing a commenting strategy that's crazy yeah that's wow let me ask you a question about the comments are you like some sort of really uh deep you know person are you going on there and writing like five sentences per thing or is it just kind of like you know one sentence or something funny or like when you actually comment what are you commenting yeah i mean i fulfill what my brand does so i'm doing memes i'm doing um images i'm doing things that are relatable to that post that i feel but i see people doing this this having an insightful paragraph in that post that are also getting tons of attraction on those posts so you could do a good text post you could do a good image post i suggest you do more because it sticks out in a feed where you have more um if you have more real estate to work with so if you're going to do a text post add more or if you jay does this too he has like funny one one liners and stuff like that that work very well too so if you have like a funny cat one-liner and a post it works as well or horrible one-liners those also hit really well those are my jam uh the best part is now my my teenage kids are on linkedin so i'll post something and they'll get it and they'll just immediately text me like you're embarrassing i'm like really i mean leave me alone i mean his kids are gonna be linkedin famous so you should get on the you should get in the bandwagon now so if you want to give them a follow i'll put them in the show notes yeah follow jay's kids they are starting to post um yeah on linkedin and they're doing really well i like i text them i'm like do you like having a roof do you like having food what is your problem don't you're like i'm not trying to embarrass myself but that happened many many years ago uh speaking about embarrassing yourself so okay you're out for breakfast or whatever and then somebody comes over and like oh my god your baby's so cute because you've now you're taking your baby out for breakfast whatever and and they come over like how close will you let a stranger get will you let them get within like two feet or is there like you have a threshold of how no i have a threshold um and i'm definitely gonna try to find like a corner table where the baby is like facing out where it's blocking the table is blocking everybody they can look from a distance is that because you were alignment in college you're like trying to block i am i'm blocking my baby actually someone yesterday i was on a walk and i was like just stopping because i think ari went in to go get coffee at coffee shop and this person like puts his head in my crib and goes that baby's so cute and i just pushed i was like you're not coming near i wasn't even saying Yeah, I'm like, sorry.

10:20I didn't push her, but I pushed the stroller. I'm like, I'm out of here. Daniel gets sued for assault. Once again, we've crushed this episode. Everyone go on LinkedIn, comment on everything. Most importantly, leave Daniel a review. Tell him that he is the GOAT because he is. We appreciate you, and we'll see you at the next bathroom break. Daniel, come on, man. I got to get back to work. Get out of there. While he's still in there, this is Jay. check out my podcast do this not that for marketers each week we share really quick tips on stuff that can improve your marketing and hope you give it a try oh here's daniel he's finally out back from my bathroom break this is daniel go follow the mark in the light podcast but also tune into this series it's once a week the bathroom break we talk about marking tips that we just spew out and it could be anything from email subject line to any marketing tips in the world.

11:15We'll talk about it. Just give us a shout on LinkedIn and tell us what you want to hear. Peace out. Later.