What’s Up THIS WEEK: 6-7 is Over! Hallmark Movies! Lo-Fi Content Crushing it! 🥯 | Ep. 445

0:00Welcome to Do This Not That, the podcast from marketers. We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode. We also keep it short, like this intro. Let's check it out. We are back for What's Up This Week from the Do This, Not That podcast. This is our super short episode. We break down what is going on in business and marketing and life and all the things. So let's get into it. First off, I think this nonsense of 6 '7 might officially be dead. uh and if you don't know what six seven is that's amazing you have a life you're not like the rest of us this whole thing that started with middle schoolers and i don't know what but whenever you say six seven which really has no meaning everyone freaks out but the reason i think it's over and dead is that bagel bites i don't know if you saw this put out all over social media that's like the thing bagel bites the thing that you buy these bagels and you could heat them up in the microwave or whatever or cook them and they're really good and they're like mini bagels or bagel balls or whatever you want to call them.

1:02Anyway, they came out with a big announcement. They put it all over the place and they said this, for years, we've directed our consumers to wait 60 seconds before enjoying their hot bagel bites out of the oven. But after extensive research, we hereby are amending our recommendation to include an additional six to seven seconds. I'm such a doofus that when I saw this, I was like, really? You have to wait another six to seven seconds? And then I kept on reading. And I'm like, this whole thing is so stupid. And then it keeps on going by saying, it's not exactly six and not exactly seven. It's around 66 or 67 or blah, blah, blah, blah, blah.

1:41And it goes on and on and on. It went kind of viral because they leaned into it, which by the way, is what everyone should be doing in marketing. You got to lean into the thing of the moment. But I'm pretty sure that once Bagel Bites is releasing a social media announcement, it's no longer cool for anybody to say, not that it ever was cool. So good job, Bagel Bites, trying to be cool. Bad job the rest of us because we're uncool. What else is going on? Well, in the world of things that you actually might use in your marketing, there's some really cool new data out from World Data Research about the impact of using lo-fi content.

2:14And I'm a big believer in this. If you're not on the lo-fi content train, whether you're in a boring, you know, B2B, fintech, regulated industry category, or a really cool consumer category, lo-fi content basically is content that you're putting out in your email newsletters, on your LinkedIn feed, on your Instagram, that is created with a more raw, authentic, and less polished aesthetic where, you know, you're pointing your camera at yourself. Maybe you're, you know, all your people on your team got their dogs together to get a picture of your dog, whatever it is. This idea of lo-fi content is crushing it.

2:51The new data is showing that in the last six months, posts on LinkedIn, for example, that use lo-fi content have 144 % more likes and comments. On Instagram, lo-fi content is generating 220 % more likes and comments. And in email newsletters, it's increasing click-through rates by 88%. And if you think it's off-brand or we can't do this or whatever, then you're wrong. I mean, humanity is the algorithm. I will say that until I'm blue in the face. And this idea of lo-fi content in this world of AI, that is what's going to win. So if you're not incorporating lo-fi content, and again, I don't care if you are a nonprofit, if you're an education, boring B2B, clearly consumer, this is so easy.

3:36It costs you nothing. We don't need to see stock photos. Enough with the stock photos. They're garbage. Nobody cares. All right. Let's talk about other things. So I'm not sure everybody's aware of this on Instagram. There's something really cool on Instagram that I think is actually really important around the holiday time, but it doesn't just relate to the holiday time. And this is for everybody out there. Did you know that you can actually block certain people, whoever you want, you can select the people that you want to block from seeing stories that you put on your story, meaning like in a little circle thing on Instagram, if you put a story up there and there's like, Oh, I don't want these, you know, five people to see this story for whatever reason, or let's say you're planning a surprise party, okay?

4:19And you don't want that person to see that you're posting something about it. Or let's say you wanna get a gift for your sister and you wanna put a story on there. Hey, I need gift ideas, but you don't want your sister to see the fact that you put that on your story. You can actually block individual people on Instagram very, very easily. And I don't think enough people know this. All you have to do, okay, is you go to your settings, you click privacy, see. And then there's something that says hide story and live. And then you click that and you tap the people that you don't want to see that specific story.

4:53And it's a really good thing to know about going into the holidays because you're buying gifts, you're doing things. So this idea of hiding a story from particular people is great. And you can use it all year long. Speaking of all year long, what doesn't happen all year long? Wow, is this a useless thing about to share i like the hallmark channel a lot i really do because it nothing bad happens on the hallmark channel and this time of year they release so much stuff i'm a loser that i care about this did you know that they have 24 original movies that they're releasing between now and the end of the year that's awesome and i'm always amazed by uh what's her face uh lacey uh chabert the one that used to be on that show party of five because she is in like every movie how many movies do you think Lacey Chabert has been in on the Hallmark Channel?

5:4540 movies. Are you kidding me? 40 movies? That is, I mean, think about that for a second. That is wild. That's amazing. I'm very pro all of that. The other big thing going on this week, which is really the exact opposite of the Hallmark Channel, is that The Secret Lives of Mormon Wives, season three, comes out Thursday. So, yeah, you're listening to a podcast where they simultaneously are into the Hallmark Channel and the secret lives of Mormon wives. What does that mean? I don't know. I don't know what anything means. Listen, I appreciate you. If you want to leave this thing review, you would be awesome.

6:22Maybe you'll get into a Hallmark Channel movie by doing that. I would really appreciate you. If you follow the show, that'd be cool too. And make it a great week. Later. You did it. You made it to the end. But wait, the party is not over. Listen, I want to keep hanging out. Subscribe to this podcast. And if it wasn't the worst podcast you've ever listened to, give it a five-star review. Why not? But you know what? I want to do even more with you. Go to gurumediahub.com and we can partner there. You could find out about all of our free events, all of our stuff. And if you're epically bored, go to jschwedelson.com and we could stay connected.

6:58You could find my newsletter and everything else I got going on. Thanks for being here and hope you subscribe.

7:06Thank you.