What’s Up THIS WEEK! 😬 ChatGPT Ads Are Live With NO Minimum Spend Required! Meta Is Dying? 🔥Devil Wears Prada 2 Review🔥| Ep. 506

0:01Welcome to Do This, Not That, the podcast for marketers. We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode. We also keep it short, like this intro. Let's check it out. We are back for What's Up This Week, where we break down what's going on in business and marketing and life. So let's jump into it. Well, it's finally here. OpenAI, the company that gives us ChatGPT, the ad manager is now live. You can now go on and you can start to run your ads. And not only that, and this is not a commercial for running ads on ChatGPT, but I think if you're in marketing, you're going to have to kind of care about this.

0:43The big thing they did is they dropped the minimum completely. When they first rolled out the ads, OpenAI first rolled out ads on ChatGPT, the minimum was$200 ,000. And then they dropped it to$50 ,000. And now they dropped it to whatever it is that you want. So if you literally go to ads.openai.com, they give you a very simple process where they're doing the bidding, just like the other platforms. Obviously, it doesn't have all the bells and whistles that Google has because that's been around forever. But right now, officially, you can start to run your ads. If you're a small business, a big company, doesn't matter.

1:21No minimum spend. Okay. You could fund campaigns directly in the platform. Cost per click bidding is live. And we're seeing early cost per click bids somewhere in the area of, you know, three to$5 per click. So that's probably the biggest change to marketing that we're going to see in a long time, but we're excited to start testing that. So what else is going on? I saw this article in the New York times, uh, over the week, and it caused a lot of buzz all over social and i want to know everyone's take on this which is that they published a piece that said meta is at the beginning of the end that it is all going to die that facebook is going to die and that meta is in serious long-term trouble and they did this whole long piece the new york times did about why it's going down it was based a lot on their monthly active users dropping a little bit.

2:13They drop by like 20 million people. I think this is ridiculous. I'm going to tell you why. First of all, there's 8.3 billion people on the planet. And maybe you know this, maybe you don't, but their daily active users across all the meta-owned platforms is 3.56 billion. So half the people on earth, okay, half the people on earth are using one of their platforms every single day. And they got so much money that whatever the next big thing is, they could just buy up the whatever. That's what they did with Instagram. That's what they did with WhatsApp. So this idea that meta is going to go away is totally ridiculous.

2:47And I don't agree with that. Whatever. What I do agree with is some new data from world data research. This is interesting, very tactical stuff. So when someone comes on your list, they subscribe for your newsletter, they buy a product, they download a guide, they sign up for a webinar, business, consumer, nonprofit, whatever. Now we understand the importance of the first two weeks that someone comes on your list. So here's the data. This is pretty wild. I'll tell you what to do about it. If a new subscriber or person that comes on your list doesn't open and click within the first 14 days of you receiving that new contact, the engagement likelihood first on the business to business side drops by 61 % and the consumer side, it drops by 68%.

3:30Why? When I sign up for something, maybe a newsletter or whatever. And if I don't open or click on one of the emails I get from that organization I just signed up with in two weeks, forget it. I never even think about them again. So what you really want to be thinking about doing is that first email that you send somebody, they subscribed, they bought, they did whatever. It is not a receipt. It is not a thank you email at all. It is how do we get this person to start opening, clicking these emails? So on the business side, your subject line should be something like with that first email, that autoresponder email, it should be something like you're in, here's your blah, blah, blah, you know, some valuable thing.

4:08Or it could be like before you do anything else, dot, dot, dot, it'll get you to open and engage. Or your team will love this. Or start here if you want, blah, blah, blah. Get them to engage and open on the consumer side. You could do something like first email equals best perk. or you're in VIP drop inside or your first perk just landed. Whatever you got to do, that first email and then that second email, that second email has got to hit within 48 to 36 hours. 48 to 36 hours, that makes no sense. 36 to 48 hours. You got to stay right in their face. You got to get them to engage. It is critical.

4:49Okay, so what is going on that's sort of ridiculous nonsenseness? So I don't know if you saw this. So the Indiana Fever, that's the WNBA team that has Caitlin Clark on it. So they came out with these social promotions. And I don't know why companies and brands think they need to do this. This is the WNBA team. That's the big WNBA team because Caitlin Clark is on it. They took Caitlin Clark and they made an AI image out of her. And then they posted all these posts, but her hand was all jacked up. You know, like AI jacks up people's hands and fingers. It was all jacked up. And they posted this, which is unbelievable.

5:24How do they not see it? And they got so much heat for it. We got to stop using AI just to use AI. What is, just take a picture of the person. What are we doing? Speaking of what are we doing, Spirit Airlines goes out of business, which stinks because I'm a big fan of Spirit. But then Delta announces this week, which is kind of a weird timing, that they are removing free snacks and drinks. Okay, but they're only removing free snacks and drinks on flights that are under 350 miles long. Now, I'm probably in the minority when I say this, because by the way, I didn't know this. I looked it up. But United doesn't have service until a flight's over 300 miles, and America doesn't have service until a flight has over 250 miles.

6:08Here's my hot take, okay? When you're on a short flight, okay, you're flying, I don't know, from New York to Boston, and that's under 350 miles. First of all, how long does that really take? I don't know. An hour? and do we really need to get a soda and some weird pretzels in that hour because i find it slightly annoying that the that the road that the aisle is is is blocked up and you can't do anything because the person's in the aisle taking care of the drinks and the whatever so i know i should be upset that delta is getting rid of uh under 350 mile snacks and drinks but i think it's actually annoying and I'm okay with it.

6:47And if it can keep the prices of flights down, cool. Speaking of something that I'm not surprised about, who's saying that? I don't even know what that means. It's a weird transition. So Apple has agreed to pay a$250 million settlement for false advertising class action lawsuit. Why? Because people complained that they overhyped their Apple intelligence features and specifically their AI overhaul of Siri. So if you have like an older phone and you bought it because you thought Siri was going to do all this cool stuff, you actually might be able to get money back. And to tell you the truth, I'm very pro that this happened because I thought Siri was going to be my best friend.

7:28I really did. And maybe at some point, Siri will become my best friend. But Siri, I think Apple will be the first to tell you it needs some work. It needs some work, so I'm not surprised that happened. All right, in totally useless news, I will tell you, I went to go see Devil Wears Prada 2, and I'm here to report it was great. Anybody that doesn't think it was great, you don't know what you're talking about. What do people want from a movie? Like, seriously, what do we want from a movie? It had all the characters in it. It was a great storyline. Meryl Streep is incredible. It was cool. like a lot of cool stuff you see on the screen.

8:09It was great. If you didn't like it, you just, you're no fun. I will tell you what else is great. Margot's got Money Troubles on Apple TV. Great series. That's based on the book. Excellent. Two thumbs up from me. I'll tell you what's not two thumbs up this season is your friends and neighbors. Season two, love Jon Hamm. Love Amanda Peet. Season two is like thumbs even for me. I do not think it's great. I don't think it's terrible, but I think that we need to work on it because it's getting more boring by the day. This podcast is probably getting more boring by the day. Listen, I appreciate you being here.

8:44Leave this thing a review. Tell somebody about the show. Subscribe to it. I don't know what you do, but you are awesome, and we'll see you at the next one. Later. Wait, I have two huge things to share with you. First, I have a book coming out. Stupider People Have Done It. It's coming out the first week of June, and all net author proceeds are going to the V Foundation for Cancer Research. This book might be terrible, but who cares? When you buy this thing on Amazon or anywhere else, you are going to be helping to kick cancer's butt. Let's do that together. The second thing is you can go to jschwedelson.com.

9:23On the upper right-hand corner, there's this thing that says partner. My agency wants to help you. If you're a business marketer, consumer marketer, doesn't make a difference, I want to help you drive net new sales, registrations, growth, change the design, all the stuff that you are doing. Hit me up there. Also, if you want to do brand collabs, I want to know about your brand. I want to help you amplify that message. Go to jschwedelson.com. Click on partner. Let's do stuff together. And the last thing is leave this show a review if it wasn't the absolute worst podcast you've ever heard. And you're awesome for being here.

9:56Later.