What’s Up THIS WEEK: Email EASY Win! AI Updates! 🫣 Stranger Things??👾 | Ep. 457

0:00Welcome to Do This Not That, the podcast for marketers. We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode. We also keep it short, like this intro. Let's check it out. We are back for what's up this week from the Do This Not That podcast. This is our short episode. We're breaking down what's going on this week in marketing and business and life. And let's jump into it. There's a lot going on. So in Australia, and you're like, what? Australia? Who cares? Well, first of all, if you're in Australia, you care. But in Australia, they've really started to push their under 16 social media ban.

0:38So if you're not 16, you can't be on social media. And Snapchat right now, this week, rolled out telling 440 ,000 Australians that they need to prove that they're 16. And Snapchat's using behavioral signals to determine if somebody's 16 or not, which makes me laugh, right? Because behavioral signals on social media is like, oh, they watch stranger things. They play video games. They must be under 16 or they're 52 years old like everybody else. I mean, those behavioral signals are going to be a little wonky. They also said, though, if you want to say, hey, I really am over 16, you could use an ID and all this stuff.

1:15But why does this matter for marketing and all the different things? Well, this is going to go further. So the European Union is already far down the road of wanting to make this happen also, where they are banning people under the age of 16. So I think in the next year to 18 months, that's going to happen in the EU. And even here in the United States, a lot of states have tried to pass this social media age gating. Utah, Texas, Arkansas, Louisiana, among others. It hasn't passed yet because there's all, you know, political divide, but we're heading in that direction. And by the way, I'm very pro because, you know, I think social media is the end of the universe.

1:52What are you going to do? All right. So let's get into a useful tactics. So this came out from subjectline.com. So this time of year, not sure if you're aware, but there's a lot of email being sent out by business brands, consumer brands, it's out of control. So what's one little thing that you can do this time of year that actually may give you a little bit of a boost in terms of performance? Well, here it is. So when you set up your email campaign, when do you have it go out? What time is it? At 8 a.m., at 6 a.m., at 10 p.m., whatever time. I'll tell you what 80 % of people do. 80 % of marketers send it out on the hour.

2:26Nobody sets up their campaign to have it go out at 812, at 1117, at 204. It's always on the hour. And so 80 % of marketers are sending it out on the hour. And in the first 10 minutes of every hour, there's all this garbage that shows up, right, in your inbox. Just by not sending your email campaign out on the hour, you will see your email open rates rise by about 15 % for business and consumer. All you're doing is instead of sending out 8 a.m., you're sending out 8, 17 a.m. just by not sending out the hour because that way your emails are showing up with actually like real emails from somebody's aunt or friend or whatever it may be.

3:04So testing not sending out the hour is a no-brainer. So what else is going on around this holiday season? One of the other things is a lot of influencer marketing that's out there. And there's been a lot of new data out from research companies like Four and a few others sharing what are influencers getting paid this holiday season to do a post. So I thought this was pretty interesting. So micro-influencers, those are influencers that have 10 ,000 to 100 ,000 followers. What do you think they're getting paid per post on Instagram, on TikTok, whatever? So here's what they got. Right now, these micro-influencers, 10 ,000, 100 ,000 followers on Instagram are getting$200 to$1 ,000 a post on TikTok, $300 to$1 ,500 and on YouTube,$500 to$2 ,000.

3:52So if you're out there like, Ooh, I want to be an influencer and I'm going to really make a boatload of money. Uh, it ain't that easy because you got to do a lot of paid posts to make a living doing this stuff. And by the way, followers, you can buy followers. So I wouldn't even, if you're going to hire an influencer, you got to look at the engagement. It's not about the followers ever. All right. What else is going on out there? Well, Gemini is really starting to kick, but I believe this. So in the AI wars in terms of ChatGPT and Claude and Gemini and who's, where's everybody going? The latest update to Gemini is pretty awesome.

4:25It really is. And I'm not paid to say that. It is really good. I find myself going to Gemini as much now as ChatGPT and the data started to prove it out. So data that just came out, Okay. Data just came out and it shows that monthly active users on chat GPT right now, and as of November, so very recent data, okay, monthly active users are between 600 to 700 million monthly active users on chat GPT. But now on Gemini, it's up to 400 million. That's a huge jump. So I'm on team Gemini. I think it's going to continue to gain ground. It is very awesome. Who cares? By the way, super weird. We're talking about traffic just because I thought this was interesting.

5:09I was surprised by this. So social media today released some information on what are the most trafficked websites? What websites get the most traffic right now? Okay. Okay. Google's number one. YouTube's number two. Who cares? Whatever. But here's the stuff that blew my mind. All right. Yahoo. I don't go to Yahoo. Yahoo has twice the amount of traffic as chat GPT. And do you know what has more traffic than Yahoo? Microsoft Bing. Who goes to Microsoft Bing? The only reason you go to Microsoft Bing is if you don't know how to change your browser setting and it automatically goes there. How does that have more traffic than chat GPT?

5:45That is wild. Oh, unbelievable. So another thing that blew my mind, here's a stat that nobody cares about, about the movies. This is where you have meaningless this nonsense. So of course, Wicked is out and Zootopia is out. Zootopia 2. I don't know a lot about Zootopia 2. I'm not going to lie. I know it involves the zoo and Topia, whatever that means. But here's what I was surprised about. Which movie do you think is doing better money-wise? So Wicked for Good, as of right now, worldwide, has generated$393 million in sales. Wicked for good you know all the promotion everything going on Zootopia 2 has generated 556 million dollars in sales that is wild I mean who what's going on this is wild um all right what else is wild so of course the biggest uh pop culture thing going on right now Stranger Things that's out Stranger Things 5 and I'll be very real I was all in season one and two halfway through three and then I kind of gave up um if you ever called me on my phone and this is super embarrassing my ringtone is the song from stranger things i don't know why it's been that since season one i'm a loser but putting that aside i really don't know why i need to change that ringtone that's very weird i should be judged for that but so i never saw four i should get into it who cares but here's the funny thing about Stranger Things.

7:09Stranger Things season one was set in 1983. Season five is set in 1986. So like two and a half to three years max has passed since then. The cast is so old. It's ridiculous. Like they're all in their twenties. Like that dude, Gaten Matarazzo, he's 22 years old. The dude with the big curly hair, they're all in their twenties. Caleb whatever, Caleb McLaughlin, whatever, is 23. They can't be riding bicycles looking for aliens when you're 23 years old. This is out of control. What's going on here? So that just makes me laugh. But I like Stranger Things. It just went a little bit off the rails for me.

7:53I'll probably watch the very end to find out everything. I don't know what's going on. Listen, I appreciate you. I hope you're having a great start to this holiday season. I hope you have decorations up. And I hope all is going great out there. Hope you're not freezing your butt off. It was almost 80 degrees where I live this weekend. Ha ha ha ha ha. And yeah, leave this thing a review. Shoot me a note. DM me. Go to jschwedelson.com. Let's partner. Later. You did it. You made it to the end. But wait, the party is not over. Listen, I want to keep hanging out. Subscribe to this podcast. And if it wasn't the worst podcast you've ever listened to, give it a five-star review.

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