What’s Up THIS WEEK! 🚨 META News! NEW App: Forums 👀👀👀 | Ep. 514

0:01Welcome to Do This, Not That, the podcast for marketers. We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode. We also keep it short, like this intro. Let's check it out. We are back for what's up this week from the Do This, Not That podcast, and there is a lot going on this week, so let's jump into it. So Meta just now released a new standalone app. You know, Meta owns Instagram and WhatsApp and Facebook and all that. Well, now they have another app called Forum. If you're in the United States, you can go download this right now. And it's also rolling out to other regions as we speak.

0:40But Forum is essentially a separate app just for group discussions. It's bringing together all of the groups that a user is already a member of on Facebook, but it's bringing it into its own app. you're gonna be able to join other groups. And the reason they're doing this is really two basic reasons. Number one, groups are wildly popular. I will tell you right now on Facebook, the thing that I use 90 % of the time on Facebook are the groups. But then the other thing is that, you know, Reddit has really exploded. And this is a go after Reddit motion by Meta big time. And so Form is a standalone app that isolates your Facebook groups.

1:20It is, I'm excited for this. you can download it right now so that is a very very cool thing that has rolled out so some of the other things that are rolled out uh to everybody is something on linkedin called linkedin cross check have you tried this if you don't know where to find it just google linkedin cross check now what it is is this tool within linkedin where you can put in anything you would normally ask any of the ai tools like if you were going to ask you know chat chapti something or Claude or Gemini or whatever, and you put it in and then it will simultaneously in front of you run the results across multiple tools at one time, showing you what the different tools outputs and answers to your questions are right in front of you, which is kind of useful, kind of cool.

2:08But the thing that I find really useful is actually not where it's giving you these outputs of what the different tools are showing you. They have something on there called the cross-check leaderboard. And they have a leaderboard of what AI tools everybody is using and which models of the AI tools. Because when you go on, for example, Claude, there's different models, LLM models that you could be using to make your queries. So it's showing you which are the most popular in real time. But the thing that's actually pretty interesting is that it lets you sort it by industry. So overall, and this is data according to LinkedIn itself.

2:46So what do you think the number one tool is AI tool and model that's being used by LinkedIn users. It's actually Claude. So the top three spots on this LinkedIn, what AI tools everybody's using according to LinkedIn in real time, the top three are different models from Claude and then ChatGPT and OpenAI is fourth. But then you can go ahead and you could sort it by different industries. So for example, if you start it by education only, ChatGPT is the number one tool. So you can check that out. If you want the URL, it's linkedin.com slash labs slash cross check. So that's kind of cool. Something going on in the world of email marketing, which is really, really a big, big thing that we're going to be all talking about in the next 12 months is the importance of people replying to your promotional emails.

3:40So now we're not just talking about, you send out a sales-oriented email and say, hey, reply back to me, we'll set up a call. But now a lot of brands are starting to set it up that their promotional emails are asking for people to reply to the email to actually activate something. So Prospect Base came out with some new data that shows that emails that ask for replies have a 3X more engagement than those that don't. And what do we mean by ask for replies? Okay. So imagine a promotional email went out and said, reply, yes, if you want the discount. Reply guide if you want the guide. And this is what a lot of the big brands are starting to move towards.

4:20And the reason they're moving towards it is because of these stats that we just came out with from World Data Research. So first on the business side, business to business brands incorporating at least one reply driven call to action every other week. So an 18 % improvement in primary inbox placement over a 90-day period. And on the consumer side, brands that are using a reply-based, basically zero-party data collection motion, so reply yes if you want the discount, saw a 14 % increase in inbox placement over that same 90-day period. So brands like Liquid Death are doing this, AppSumo, Notion, Morning Brew, they're all doing this, where it's hit reply and tell me more, hit reply with the word guide and I'll send it, whatever it is.

5:09And the reason that brands are doing this is that the number one signal now for Outlook and Gmail and Yahoo is the reply rate. If you can get individuals to reply to your emails, this is actually causing all the different email providers to want to leave you in the inbox at a much, much higher rate than any other action somebody can take. And now almost every major email sending platform can handle replies. And then you could set up automations to reply to those automations. So if you're not really thinking about replies, I think you're leaving something on the table. All right, before we get to completely useless information, I want you to know that this podcast is sponsored by CallRail.

5:51Now, CallRail is awesome. They're not just about calls. They help 220 ,000 businesses understand their attribution. We use CallRail and it has changed the game for us in understanding when people fill out the forms, where our marketing spend, if it's working for any conversations that we have, and they have an amazing free trial. If you go to callrail.com slash do this, callrail.com slash do this, you can check them out for free. They are helping over 200 ,000 businesses. You got to check them out. If attribution matters to your company, check them out. All right, let's get into useless information.

6:27Well, you're not ready for it, but you should be. Love Island USA premieres on June 2nd. Now you're like, I don't watch Love Island. I don't care about Love Island, but here's the deal. It is going to take over the brains of every young person in this country. So Love Island is the reality show on Peacock. And here's the deal. It premieres June 2nd at 9 PM and Ariana Maddox is back as the host. Now here's why it's a big deal to everybody. So last season, Love Island became Peacock's most watched original reality season. It pulled in over 18 billion streaming minutes. Okay. And it generated almost 2 billion views on TikTok.

7:11Now here's the reason it matters. The ad and sponsorship demand for this season is up over 73 % versus last year. All right? That is bonkers. If you lean into this, it's going to be a good thing. Now, should you watch this show? Here is the problem with this show. It is ridiculous. And, I mean, I watch every reality show on the planet, every single one. This one is hard for me to watch because, number one, it's ridiculous. But number two, okay, it is on like five days a week. I think the only day it's not on is Wednesdays. And it's like an hour long each time. I cannot, I could barely keep up with anything that comes out once a week.

7:50Something comes out with four or five times a week for an hour. I don't like talk to my wife and kids for four or five times a week for an hour. That is crazy amount of content. All right. So, but get ready for it because it's coming. It's going to take over your feeds. It's going to take over people's brains all summer long. And I probably will watch it because I have no life whatsoever. And listen, you want to do me a favor? The way that this podcast circulates is if you follow the show, leave a comment on Spotify, on Apple, on whatever, you would be my best friend. And that's really important to nobody.

8:30So yeah, check you later. Wait, I have two huge things to share with you. First, I have a book coming out, Stupider people have done it. It's coming out the first week of June and all net author proceeds are going to the V Foundation for Cancer Research. This book might be terrible, but who cares? When you buy this thing on Amazon or anywhere else, you are gonna be helping to kick cancer's butt. Let's do that together. The second thing is you can go to jschwedelson.com. On the upper right-hand corner, there's this thing that says partner. My agency wants to help you. If you're a business marketer, consumer marketer, it doesn't make a difference.

9:12I want to help you drive net new sales, registrations, growth, change the design, all the stuff that you are doing. Hit me up there. Also, if you want to do brand collabs, I want to know about your brand. I want to help you amplify that message. Go to jschwedelson.com. Click on partner. Let's do stuff together. And the last thing is leave this show a review if it wasn't the absolute worst podcast you've ever heard. And you're awesome for being here. Later.