What’s Up THIS WEEK: NEW Subject Line Test TRENDING! + 👻Top Halloween Costumes! 👻TV Watching Update! 📬 | Ep. 437

0:00Welcome to Do This Not That, the podcast from marketers. We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode. We also keep it short, like this intro. Let's check it out. We are back for What's Up This Week from the Do This, Not That podcast. This is our short episode where we break down what's going on this week in business and marketing and life. We still have our other episodes later in the week. So what's going on? Well, Instagram released something that's actually very useful, which is a watch history feature. I'm so into this.

0:36So Adam Massari, the head of Instagram, uh, announced that now if you want to see any, uh, reels or videos that you've watched, you now have a watched history feature, uh, on your Instagram, which is amazing because I don't know about you, I'll watch something and then I'll scroll and then it's gone. and I'm like, oh, where is that thing? I can't find it. Actually the most annoying thing of all time. And then what I end up doing is I save a million things on Instagram and my save file or whatever on Instagram is just a mess. So now, which is pretty cool, what you can do is if you go to your profile and under settings and under activity, there's a watch history and it goes back 30 days for anything that you watched, which is probably going to also like disrupt so many relationships i don't even know because i'm sure people watch weird stuff and now we're going to look at each other's you know watch history be like oh no what are you watching that for i don't know i'm very pumped about it because all i watch is stupid memes so uh i'm excited about that what else is going on well in the most bizarre uh stat of an email marketing stat that's trending right now that's working really really well when we've tested a bunch.

1:51And this is data from subjectline.com. This one's awesome. If you haven't tried it, you should. And it's really trending. It's mid subject line capitalization. What? Okay. So not at the start of your subject line and not at the end of your subject line, but somewhere in the middle, you take a word and you capitalize all the letters in the word. Maybe it's the word free F R E E. They're all capitalized. Maybe it's a new N E W, right? Maybe it's Outlook. You capitalize all the letters in the word, not just the first letter of the word. And this is crushing it right now. In the last 60 days, when this tactic is used on the business-to-business side, it's increasing open rates by about 16%.

2:36And on the consumer side, it's increasing by 21%. If you've never tested a mid-subject line capitalization test, this is a great one to try. It costs nothing, super easy. So that's trending right now, which is kind of cool. What else is going on? So OpenAI, that's the parent company at ChatGPT. They just announced this week that they are rolling out project sharing for all users of ChatGPT. You're like, what does that even mean? Well, basically, it doesn't mean a lot now, although for some people it might. But I think it's going to be a lot ongoing because this is a head-to-head thing. They're going after Google Drive and how, I don't know about you all, but my organization, we use Google Drive and sharing Google Docs all day long.

3:27That's where we live, right? All of our stuff, that's where we do all of our stuff. And so what OpenAI now has is basically project sharing where different people can participate and make changes very similar to you can on a Google Doc. um and before this was only available to like enterprise users of chat gpt but now it's available to everybody so i mean there is so much head-to-head battling going on between open ai and google it is wild so what is going on in useless things because you know i'm useless uh well the thing the biggest thing this week is going to be love is blind season nine reunion i'm very locked in on that i need to see everything that's going on these people None of these people should be together.

4:09So I need to see the update on everybody and anybody. I did complete the second season of Nobody Wants This. It was not as good as the first season, but I still say it's worth watching. So I did watch that. I tried watching The Chair Company on HBO Max. This was not good. I know it's very popular. I do not like it. I don't know what to tell you. It makes me uncomfortable. It's not that it's not good. It just makes me uncomfortable. I don't want to be uncomfortable. And since Halloween, okay, is this week, Google released Fright Geist, which is based on all the data they have, the searching, the buying, the doing.

4:47What are the top costumes this year for Halloween? So these are the top costumes. Are you ready? This is their in rank order with all Google's data, which is all the data, okay? The top costumes this year are the top four are all different Demon Hunter costumes. so if you're a demon hunter you are trending and good luck to you i don't even have to understand what that means the next one is the chicken jockey from minecraft again not on my list that i want to wear but what do i know and then after that is labubu i feel like labubu is done i mean if you're dressing up as labubu you're on the way out i don't think there's gonna be as many labubus as Google is saying.

5:28And then after that is El Faba from Wicked. Okay. Then the Lorax, then Hamilton. And then the first superhero that really shows up, because I don't consider demon hunters superheroes. The first superhero that shows up on this list is Nightwing, which is wild because I would think it would be Spider-Man or something. You probably don't know what Nightwing is. I'm a loser. Nightwing is really, you know, you have Batman and Robin. And basically Robin was a big tool. Okay. Dressed like a tool. He looked like a tool, acted like a tool. So what they did was they turned Robin into Nightwing. Okay. And Nightwing became really cool.

6:03So that's that. I don't know. I have no idea. And then the next one is, is a nurse from silent Hill. I actually have no idea what that means. I don't even understand what I just said. So anyway, wow. We've really covered some really important information on this thing today. I have no idea what's going on as usual. Listen, you're awesome. Leave this thing a review if it didn't stink. And if it did stink, don't leave it a review because that's not nice. And Guru Conference, check it out. Coming up free, guruconference.com. Be there, be square. Later. You did it. You made it to the end. But wait, the party is not over.

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