Buying the Dip Is a TRAP — The Truth About Surviving the Next Crash

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3:01The sale's right there. Don't miss it. This holiday, give shoppers a flexible way to pay with PayPal Pay Later and turn them into regulars. PayPal Open, built for all business. Get started at paypalopen.com. Yes, sir. Super saying. Yeah. Yeah. I got a quick question earlier and it was like when I'm dollar cost averaging, at what point should I not do it on the way down? And shout out to Jesse. He had called me and asked me that. I thought it was a good question. I'm like, you know what? I think you have to have a plan. Obviously when you walk into any trade, you should have a plan. So if you start seeing your equities and this is talking about shares, if you start to see the shares fall down, is it a good time to buy in?

3:45I told him, honestly, I would put percentages, right? If it gets down 30%, that might be a new buy-in from you. Or if it's down 50 % from the side, that might be a buy-in. What you don't want to do is average down and it keeps falling and it keeps falling and you're doing it. I've been averaging down for a year now. Have a disciplined approach in doing that because you don't want to spread your capital thin and something keeps falling and it might not have anything to do with the technicals. It could be something that's happening in the economy itself. It could be interest rates, right? Like they may raise.

4:13We'll talk about it later. But just make sure that you have a plan when you're going to dollar cost average, especially on the way down. All right. Buying a dip is not a strategy. Thank you. But dollar cost averaging is a lifestyle. People are confusing the two. People are trying to buy, people are trying dollar cost average on trades. Yes. It was never really recommended the dollar cost average on trades. Which is called market gambling. Yeah. If you're committed to dollar cost averaging, you should always dollar cost average no matter what happens. If you believe in asset, for instance, Bitcoin.

4:51If you believe in Bitcoin and you believe Bitcoin is going to reach a million dollars in 20 years, 10 years, whatever. My personal opinion, buy it every single month, no matter what. If it keeps falling for 13 months, keep buying it because you have strong conviction that is going to turn the corner and it always has turned the corner. I think you fall into trouble when you, if you, if you're committed to dollar cost averaging and then you stop, that's not, you have no conviction in what you're doing. It's like Microsoft. Like if you, if you really believed in it and Microsoft had a bad 18 months, but if you really believed in it, you, you, you're looking for 10, 10 years.

5:35So I think, I think a lot of people, the dollar cost averaging thing, they're trying to dollar cost averaging to trades. that's a little different from dollar cost averaging into investments. If you dollar cost average, you got to stay with that. You can't stop. And that's for long term. Yeah, but when you're doing that, go ahead. I was going to say, that's why I think you need to be strategic, right? There's some people who have it done weekly, right? They'll put a certain amount into their portfolios weekly or some people might do it bi-weekly or monthly, right? And if you're doing$1 ,000, I think the percentage makes it a little bit more strategic where it's like, okay, hit this metric, I'm buying.

6:18Because it may not, right? Or maybe it will. But if somebody's doing it on a regular, they might say like, hey, I'm running short on capital at this point and this thing is still going down. Now, you're here for the long term, but even just having a strategic plan about the downside is important. Well, okay, so that's important. Budgeting. Budgeting is the most boring aspect of financial literacy, financial empowerment, but it's the most important. The most important. It's the foundation of every house. You have to learn how to budget. Dollar cost averaging should be a bill. So you should never run out of - It should be the first bill that you pay.

6:53You should never run out of money to dollar cost average because that's money that you already have budgeted in your monthly budget. So it's like the 401k, right? Like whatever you've chosen, whether it's$100 or whether it's$10 ,000, if you can afford it, unless you just lose your job, things just fall apart, your business blows up. You should never run out of dollar-cost average money. That's like running out of your cell phone bill. You never run out of your cell phone bill money. Right? You never run out of your car bill money. You never run out of your rent money. I'm just saying, hypothetically, you're not supposed to.

7:27We know these people. It's budgeting. It's budgeting. So this is important for people to understand. Pay yourself first. you have to treat your monthly investments like a bill you have to prioritize it like a bill because the the moment you treat it like it's optional it's going to be the first it's going to be the first thing to go people life insurance life insurance is the first thing to go when times get hard because people don't look at it like it's mandatory they look at it like it's optional psychologically you have to you have to reverse the way that you think you got to pay yourself first you got to those things that's for you and in the betterment of your future they can't be they got to be non-negotiable they got to be they got to be just like your cell phone bill you're going to do whatever you can to keep your cell phone bill on it's the same thing with your monthly investments and that's the part i think that that mindset it has people have to get to that point.

8:27I had a Zoom call yesterday and the conversation was, you know, beginning the idea of beginning to invest or creating a portfolio and that idea of, hey, I'm starting this, but if I start needing money, the first place I'm looking is back to my portfolio to cash it out. Take it out your kid's account. You start doing everything to liquidate because you need the money and it's like the mindset has to be there. That discipline has to be there if you're going to be successful at this. It's not going to work any other way and trust me the hardest thing to do i i've done it before like nobody's perfect the hardest thing to do is not take money out i'm telling you when you got five thousand ten thousand three thousand and it's sitting in your ira it's sitting in your kids account it's sitting in your brokerage account the hardest thing to do is not to be tempted to say i'm gonna take it out i'm gonna put it back because you're never gonna put it back in.

9:24You're never gonna put it back in. You're never gonna flip it to more money. I'm telling you. Unless. Nine times out of 10. 10 times out of 10, if you're thinking about taking the money out, you don't have the acumen or the discipline to flip it elsewhere to then put it back in. Like we won't put, yeah. No, keep going, keep going, keep going. And also on the trading side, how many times should you average down once? It's called martingaling, which was a gambler. And by the term gambler and martingale, you can go look how that went for him and Jesse Livermore. So dollar cost averaging is different than investing.

10:03But for those who are thinking of not paying yourself first, if you don't, who will? The country is on a brink of financial collapse and they're doing everything that they can. If you go outside and ask anybody who's outside, things are tighter than ever. And my fear is even we're going to sit in the thick of a recession and they're never going to announce it because they don't want pure and utter chaos to hit Main Street, Wall Street and private equity. There's a lot of bubbles that are being hidden by not saying that we are in a recession. So pay yourself first. And if you're taking the money out to go to Turks or because you got to get your girlfriend a birthday, get another girl who believe in the vision long term.

10:46I'm sorry you deserve to be broke and trust me then she gonna fall for the fake fucking football player anyway and he gonna get 16 ,000 off of her to flip this dude said he owned part of Gucci on 5th Avenue Saks Fifth Avenue Saks Fifth and they fell for it Gucci on Saks Fifth Avenue we're gonna talk about profiling on black all summer they asked for him we found him spin that remix out by the way la baby we found so yeah the wish has been granted but behold for a long time no hit the like button and share hold for the long term for sure at all time and really quick the number one reason to hold for the long term my personal business philosophy is if only one percent of the market likes me i need to be able to get wealthy off the 1%.

11:42So if you're putting your money into the market, all the leverage is in your favor. If you're constantly taking the money, and I know we have the conversation about, and my friends even tell me like, you should spend money on this. I'm like, I want to. But the purpose of having F you money is to be able to say F you if the tide turns. Keep that money tucked away. You need that. Keep it tucked away. At all times.

12:35users worldwide already using ChatGPT for work. Download the ChatGPT desktop app or contact sales to learn more. Earners, what's up? Look, on Earn Your Leisure, we're all about smart money moves. Here's one most people skip, and it starts with Insurify. Most of us never shop our car insurance. The policy renews every year, the rate creeps up a little at a time, and nobody calls you to tell you. You stay with the same company because it's easy, and that convenience costs you real money. That's what Insurify fixes. Real quotes from more than 120 top insurance companies side by side. About two minutes, free, no phone calls, no pressure.

13:13And if there's nothing better for you right now, Insurify keeps watching and tells you when that changes. So you're never stuck overpaying. Millions of people have used Insurify to shop for their car insurance. So insure with Insurify. Go to Insurify.com. That's I-N-S-U-R-I-F-Y.com. Insurify.com. You already know how AI is changing how everyday work gets done, how much ground you can cover, and how fast a team can scale. To stay ahead, you need the tools that give you a competitive advantage, built for this new era. Welcome to Agentic Revenue. Adio is the CRM for this world. It meets you where you work, compounds every customer signal into context, then acts on it across your pipeline to let you move at unmatched speed and scale.

13:58With agents and automations for every job and revenue, Adio orchestrates your work around the clock. Built to handle the scale of your workloads, extensible with API and MCP, and with the infrastructure to keep up with your most ambitious agents. Loved by high-growth startups like Granola, Modal, and Etched, Adio runs the work behind every win. That's Adio, the agentic CRM, the intelligent system that never sleeps. Picks up leads at 2 a.m., catches renewals before they slip, hands you the answer before you ask. Try Adio free at adio.com slash iHeart. That's adio.com slash iHeart.

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