E427 | Ann-Sofie Ekberg, Volvo Cars Tech Fund: How to work with corporate stakeholders

13 Mar 2025 · 47 min

Ask about this episode

Ask anything about it. ChatGPT or Claude reads this page and answers with the times it was said.

Connect VO and ask about every podcast you hear, including the moments you saved. Add to ChatGPT · Add to Claude

In short

EUVC Podcast Episode Notes: E427 - Ann-Sofie Ekberg, Volvo Cars Tech Fund: How to Work with Corporate Stakeholders

Episode Overview In this episode, co-hosts Andreas Munk Holm and David Cruz e Silva interview Ann-Sofie Ekberg, CEO of the Volvo Cars Tech Fund, discussing corporate venture capital (CVC) strategies, particularly how they interact with corporate stakeholders. The episode delves into investment approaches, the importance of collaboration with startups, and the evolving automotive landscape.

Key Takeaways

Introduction to Volvo Cars and the Tech Fund

  • Volvo Cars vs. Volvo Group: Ann-Sofie clarifies that Volvo Cars is distinct from the Volvo Group, which specializes in trucks and heavy machinery.
  • Tech Fund Mission: Founded in 2018, the Tech Fund invests in startups aligned with Volvo's strategic goals in mobility, sustainability, and digitalization, focusing primarily on Series A and B investments.

Corporate Venture Capital Strategy

  • Investment Philosophy: Investments are strategically focused rather than purely financial. The Tech Fund seeks disruptive technologies for various sectors (automotive, manufacturing, consumer).
  • Decision-Making Process:
  • Decisions are made with the input of a board comprising senior leadership.
  • Internal sponsors are assigned to facilitate collaboration post-investment.

Balancing Strategic and Financial Goals

  • Strategic vs. Financial Investments: Ann-Sofie emphasizes the need to balance strategic relevance with financial health, with a long-term view on returns.
  • Portfolio Modeling: A diverse portfolio is maintained, with investments across different regions and technologies. KPIs are established to guide the investment approach.

Addressing Challenges in the Automotive Industry

  • Competition and Innovation: The automotive sector is facing intense competition, especially with the rise of electric vehicles and digital transformation.
  • Technology Readiness Levels (TRL): The fund assesses both the TRL of startups and Volvo's readiness to adopt those technologies, ensuring both sides align.

Importance of Sustainability

  • Sustainability Goals: Volvo aims to be circular by 2040, with investments focusing on sustainable materials, efficient charging solutions, and overall energy efficiency.
  • Impact of Electric Vehicles: Discussions include the environmental impact of electric vehicles compared to traditional cars, focusing on battery materials and production processes.

Collaboration with Startups

  • Integration Challenges: Ann-Sofie speaks about the importance of managing expectations between Volvo and its startups to ensure mutual growth without stifling innovation.
  • CVC with Competitors: Uniquely, Volvo collaborates with competitors on certain investments, acknowledging that the success of a startup benefits the broader industry.

The Role of Technology and Platforms

  • Shift to Platform Thinking: The automotive industry is transitioning to a platform-based model where software plays a critical role in vehicle performance and consumer experience, allowing for faster innovation.
  • Investment in Battery Technology: While the fund currently implements batteries in its cars, future investment opportunities are evaluated based on strategic alignment with Volvo's long-term goals.

Final Thoughts

  • Future of Automotive: Ann-Sofie expresses optimism about the future of the automotive industry amid challenges, noting the need for courage and adaptive strategies in response to market dynamics.

Conclusion This episode provides valuable insights into the operational realities of corporate venture capital in the automotive sector. Through a structured approach to investment and collaboration, Volvo Cars Tech Fund seeks to drive innovation while maintaining strategic alignment with its corporate goals. Ann-Sofie Ekberg's leadership emphasizes the importance of sustainability, collaboration, and the evolving nature of automotive technology.

---

Chapters

  • 02:28 Understanding Volvo Cars and Volvo Group
  • 03:25 Corporate Venture at Volvo Cars
  • 03:50 Volvo Cars Technology Fund: History and Mission
  • 05:14 Investment Decisions and Internal Sponsors
  • 07:06 Seed Investments and Strategic Disruptions
  • 08:05 Strategic vs. Financial Investments
  • 10:07 Portfolio Modeling and Investment Criteria
  • 12:33 Mandate and Budget Flexibility
  • 14:08 Challenges in the Automotive Industry
  • 17:40 The Role of Technology and Platforms
  • 20:04 Sustainability Goals and Initiatives
  • 22:59 Investment in Battery Technology
  • 26:17 Collaboration and Scaling Challenges
  • 33:41 Corporate Venturing and Competition
  • 39:47 Boardroom Dynamics and Ownership
  • 44:23 Success Stories and Additional Opportunities
  • 45:49 Conclusion and Final Thoughts

---

For more insights, visit [eu.vc](https://eu.vc) to stay updated on European VC trends.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Hear the part that matters, and keep it.Open this episode in VO. Double tap your headphones to save a moment as you listen.
Get VO free

Transcript

Automatic transcript. May contain errors.

0:00This is why it's so important to have two hats on. I mean I have one hat as the tech fund and that's being the owner of the company right and then I have the hat that I want to make sure that my mother company is successful together with my portfolio company but I need to make sure in board meetings and with discussions with the company that they must have other customers than us and I really appreciate when there are other industries than automotive as well in the startup's customer base. Here's a few words from our beloved sponsor. Join over 500 LPs and GPs at 0100 Europe in Amsterdam from April the 2nd to the 4th.

0:44You better be there too. Connect with top tier investors and industry leaders at 0100 Europe Amsterdam. Engage in exclusive conversations with decision makers from Bicycle Capital, Global Ventures, Dawn Capital and many more. There you'll find over 80 % of attendees are LPs and GPs and you'll also find exclusive side events. Zero 100 conferences. Register now and use the code 15EUVC for a discount.

1:25Let's start acting. This show is not investment advice and the hosts of this episode may be invested in the funds and companies featured. Welcome back everyone to the European VC podcast. Today we're doing another CVC conversation. Anne-Sophie is joining us from Volvo and my dear partner in crime when we're talking to CVC, Siapahoyer here as well. Welcome guys. Thank you. Thank you for having us. and Sophie I always normally try and do an attempt at giving an intro but I don't want to do that in these CVC episodes because there are some some words that should be picked more decisively and there's a broader range than what I have normally in our venture episodes so I'd love to ask you to just tell us about Volvo cars how the trucking business and then the normal person car business works together and that type of thing when it comes to venture.

2:23Yeah, great. And this is something that we need to clarify every week. Volvo. So I am working for Volvo Cars, which is a separate company from Volvo Group, who makes all these other beautiful large machines, trucks, excavators, marines, etc. So we're completely different. So what we are doing is manufacturing and selling cars and services around it. and there I am leading the corporate venture and our name is Volvo Cars Technology Fund if you want to have it a long and beautiful name Tech Fund is probably the short version of it And Sophie, am I right that both Yab and I will be seeing you in Gothenburg in a couple of days?

3:07Yes, so I'm based in Gothenburg and we're super happy to be partnering up at Go West which is run by the Gothenburg University venture site. So we will be seeing each other there and we are looking forward to the event. Some of the things that are interesting when we have these corporate venture podcasts is also, so what does it entail for Volvo Cars when we talk corporate venturing? What is it that you do? You invest from the balance sheet. and who helps you take the decisions. Could you talk a little bit about that? Sure. So I'm happy to start, and maybe I'll start with a little bit of our history and where we are today.

3:56So we were founded in 2018, so we've been around for more than six years now. And from the very start, we had the mandate to invest in startups that are strategically relevant for Volvo cars. So we're not here primarily for the financial return, which I think no CVC really is. But it's very clear for us. We have the mission to look for disruptive technologies. And that could be for the car, for manufacturing, for the consumer, for internal efficiency. So we have a kind of a broad scope to look at. And to help us to take those decisions, in the end, I have a board. So we are run as a separate company.

4:42We are investing on the mother company's balance sheet. And for decisions, I have a board which constitutes some of our senior leadership. So with that, we take decisions for investments. And when I do those recommendations, I always have a sponsor, an internal body that we bring with us. Why this is an investment that is relevant strategically. and what we will do next with it. But that's interesting, right? So an internal sponsor, can you share what that then means? Does that mean something on the collaboration post-investment or what does that mean? Yeah, so it definitely means something post-investment.

5:30So my sponsor is sort of responsible for leading a collaboration or exploration with a startup after we've done the investment. it's usually a senior leader as well to make sure that there is budget and there is priority for this collaboration to really happen because sometimes obviously you can think oh this is a super cool thing but we have so many other things operationally that that for example the engineering community need to do so let's put this later down the line no so here we really want to make sure that we get speed and also priority with the investments that we're doing. And that's a constant job, right?

6:13Yeah, for sure, for sure. But it's also one of the important things, right? It's some of the things that the startups look for, right? It is the collaboration and it's Volvo Cars as a potential customer. And Sophie, you do seats Series A and Series B. We've had on this CBC podcast quite a few saying corporate venturing is really for series A onwards because at the seed stage you oftentimes the founders or the companies the startups are not ready to engage with the corporate so for that reason any involvement there tends to end up with missed expectations for the for the founders and a lot of mess inside the mothership tell me a bit about why you do do seed Also, especially because you hear mentioned the sponsor and the importance of having everything aligned with the agenda of the mothership.

7:06So first, we don't have so many seed investments. So I agree with you. What we normally want to see from a startup that we are investing in is that there should be some kind of material, some kind of algorithm, some kind of product available for us to at least start to try on. So it has to be a little bit more mature than just an idea. And I agree with you that if there is a very early startup for us, it's more for exploration and maybe not to have a super crisp plan of this is a product that we know that we can take into production, for example. I hope that tells a little bit, but we are not excluding it because we also realize that to lead in automotive, in sustainability, in safety, etc., that we really have ambitions on, there has to be disruptions.

7:57And maybe those disruptions are really coming from a really early stage where we can help an influence. So that's the thesis around it. You said in the beginning also that the investments are first and foremost strategic, like you think almost every corporate. I'd love to ask you, how does that impact how you think about the portfolio model of your firm, of the venture arm? Because you have a very clear model in mind if you're just targeting financial returns. then you don't want to go too far out of what you expect and what you've modeled. And you'll always be looking back to what the financial model really stipulates or requires that you do.

8:50But since you have a strategic motivation, you know, I imagine there's a bunch of levers there that you actually are very happy to maybe do things that from a pure financial sense, It kind of skews your portfolio model and you wouldn't do it if that was your only thing. But standalone, this investment is important for strategic reasons. I guess what is important first to point out is that the financial of a portfolio company or from an investment target is still important. So we obviously look at the financials and making sure that it's a healthy business, that there is a good team behind it and which other investors are there, for example.

9:37So we don't skip it. And then we are really long term into it. And that's also why I think we can say that we are strategic. So we don't look to have financial returns in coming three to five years. if it would be screwing our portfolio? I don't think so. I think we have a pretty diverse portfolio today. Different regions, different technologies, different stages, different ages on the companies. But do you and Sophie have a portfolio model in place that says that over this, so Normal Venture Fund would have, over the next three years, We're going to invest into 25 companies. They're all going to be seed stage tickets ranging from 500 to 1.5 million.

10:27We expect to have this many that will be maybe in the higher end of that, this many in the lower end of that. And then we expect to be doing 12 follow-ons in the next stage and then another five in the stage after that. And that is the model I am trying to hit. and when I then meet someone who's exciting but is outside of that model, I would typically not do it. I would say, I wish I had a fund where this matched right now, but given my life cycle, I can't do this investment because either I don't get the ownership that I've modeled or it's too late. It's actually, for that reason, a bit out of scope, those types of things.

11:10So you can look at many investments that from a pure, if you only did one investment, it would make a lot of sense if you looked at it in isolation and the financials look good and all that. But you don't do it because it doesn't fit your portfolio model. I think there have been cases like that. That's the super short answer. But I guess if we elaborate a little bit around it, we do have KPIs. We do have certain items that we want to achieve, both in number of investments, what areas, what kind of follow-on we think would be reasonable to do in order to continue to get the financial good return in the end as well.

11:55So there are definitely some of those criteria that me and my team are working with. And that leads to us saying no to things that are interesting but are a little bit outside. Yeah, but can you talk on the broader perspective of how a CVC typically thinks about portfolio modeling? So there are many different ways of doing this from a corporate side. It often depends a little bit on how you see the balance sheet investing side, right? So, and Sophie, maybe before I go deeper into this one, so how does it work for you? Do you have a fixed number every year or do you have a number that needs to cover multiple years?

12:40So we have a mandate that covers several years. So that also gives a little bit of freedom. I don't have to spend my budget within calendar year. And still we know that we have enough money reserved to do investments down the line. So I think that helps us a little bit. And I'm grateful for that freedom that the mother company actually gives us with that. Yeah, no, and I think also, as you know, the discussions we have had in the past, and so she, it's also, you know, you look at your investments, you know, they're going to be follow-up investments. You have an idea about when they come, do the reserves.

13:21And I think then, you know, sometimes you build that into a model also to your question, Andreas. And sometimes you kind of have it on a budget level. That is a little bit what I believe and Sophia has here. so it's not a structure it's not a 150 million euro budget and then you have to be within that frame to actually get your budget maybe every third year and Sylvia I got to ask you a big question and we should dive much more into also the journey and the building of the fund but now we're talking to someone in automotive and specifically private cars. We are definitely hearing a lot about the death or potential death of the European automotive industry.

14:14If you follow the US tech guys, what are you thinking when you hear all that? So first of all, I guess all of us see that there is fierce competition on the market. and we are a premium brand with high ambitions of electrification. And with that, we are still taking market shares. So I think that's the first statement that I can do. We have good products right now. However, as you see, electrification comes also with digitalization. So, you know, competitors have really made cost-effective cars with batteries and with central compute and a lot of cool tech. and some legacy OEMs where I guess we are sorted into that bucket obviously have right now a mix of older technology versus newer technology.

15:11And this is the challenge to make sure that you're profitable but you're investing in the right things going forward. Then you add geopolitics into that and you add customs and tariffs And obviously, this mix becomes quite uncertain going forward. So I would guess a lot of senior leaderships around OEMs in automotive are really looking at many different scenarios because it's really hard to say this is the only scenario that will happen in 25, 26, 27. If I look at what I can provide from the Volvo Cars Tech Fund point of view, it's obviously insights in what kind of technology is really out there.

15:59What are startups doing? What are other investors looking at to get also insights to help us take the right decisions for technology that's going forward? But it's also, I would say personally, a super interesting time to live in. So I'm very grateful to be in this business during this period of time. We don't have a dull moment whatsoever. And you can probably see that, you know, there is a lot of stress in the system. But as I said, I think it's also a challenge and a great time to be courageous and to take decisions that will be sustainable for the next decade. and I think it's interesting with the geopolitics as you name them right there's stuff going on in the US but we also see a huge inflow of you know cars coming out of China right so fierce competition right but it also you know in the end it should give us all better gas absolutely you're both mobility investors or yeah but you have been at least we often hear about the platform that is the car industry has completely changed and is only getting more changed.

17:21Can you put a few words to what that means from a venture lens and the opportunities that you then pursue and that you wouldn't have maybe have pursued as strongly or the mothership wouldn't have been as interested in five years ago versus today? I think a platform thinking, start to think like the car is now a computer or wheel. And with that, you add a lot of different modules on top, hardware and software. But software will really define both the performance, the experience and the safety of the car. For us in venture, I think it becomes easier than if you have very specific models and you can only work on those models.

18:07And then that model is end of production and, you know, bye-bye. With a platform, you can actually add things much quicker and in a more modular approach. So for us, for example, I think we have a greater opportunity to implement startups and to scale startups at this period of time than if we would have looked at this and had this conversation 10 years back when we had a more car program and not really platform. So it helps, I think. I think what I learned back in time, right? In the beginning, I did a lot of marketplace investments because I thought from a trade perspective that was super interesting.

18:48What then became very apparent is that you need to go into a vertical. So when you look at, from my perspective, when you look at a Volvo Cars Tech Fund, you know, for me, it's not, you know, it is finding the elements around, you know, the production of the car and make that excellent, you have to go in and find some of these verticals. And I fully agree with N-Sophie, right? It's the software side of things that are super interesting, right? And because, you know, yes, what will happen to development in batteries, they're going to become cheaper, right? But it's not like a major thing is happening.

19:28Then, of course, some of the interesting places is how do you then envision a car and its battery playing into a more sustainable future, right? And I am super impressed about the early thinkings from Volvo, right? Where you could actually use your car as a battery, also supporting your house, right? And everything going on in there, right? So there has been some visionaries around Volvo and in the early days of the electric car. Good. Thank you for saying that. I appreciate those positive comments. I mean, for us, can we talk about sustainability a little bit? Is that a good topic to continue?

20:10No, no, that's off topic. We never talk about sustainability. Please two hands, Sofia, of course. I think if I could circle around the buzzword of sustainability, Volvo Quartz is on a journey of going into electrification, which is obviously super helpful. And we're also targeting to be a circular company by 2040. Very, very high ambitions. And I think we can say we don't know exactly how to come there, what needs to happen. We know that we have a marketplace for sustainable cars and people are asking for a sustainable journey, right? So everything that we are doing in the tech fund is actually around sustainability.

21:00You can talk about it on sustainable materials. We can talk about it with electrification, good charging, faster charging, more efficient charging experience, for example. That's a sustainable topic. Software instead of hardware, that's also sustainable. And then you look at efficiency in the company, you know, energy efficiency, making sure that development loops are faster. that we're looking into that area. But that's also sustainability in the broader picture. So I think both me and my team, we are really excited about being part of a larger group who has sustainability on such high priority.

21:47There is, of course, in venture, climate tech and certain of those buzzwords. But for me, it's all over. and Sophie can I pop a question for you so a lot of my friends they talk about you know what is the footprint of electrical car versus you know a standard car as we know it do you have a number for that I don't have it on top of my mind there are a number of papers that my friends from the sustainability team have published around biodiversity impact on CO2 impact, etc. So I don't have it on top of my mind, but I can say like this, the most impacting materials that we have is steel, aluminum, and the battery materials.

22:42So those are the major industry changes that have to happen. You need to have green steel, need to have green aluminum, need to have good solutions for the battery materials. Maybe tying it into a little bit into your investment hypothesis, would you do an investment into a battery developer? Right now, we are implementing batteries in our cars. So it really would need to be something specific and strategic. No, it's not because we had Nicolas Subash from CDK Ventures on the show earlier and he had done an investment into fission nuclear, right? And they are, you know, a hardware producer, right?

23:31So it's interesting also to see, you know, how different corporates go about their investment strategy and how far away from the core strategy you can go, right? Because as you say, you are a strategic investor, right? Then it's also, you know, strategic. Could also be where is Volvo Cars in three, four, five years from now. And I think that we are looking at the timeframe for implementation of the startups. Best case, three years, two years if it's software, but otherwise it's five to 10 years down the line. That also makes it possible to do a little bit of outside of the core today, because the core maybe will be different tomorrow.

24:19How many of the investments you've made are you actually customers of today? Yeah. And what is the KPI there? How do you think about it? I think if I remember correctly, we have now 23 or 24 public portfolio companies. And we have collaborations with approximately 70 % of those. What does collaboration mean? It means that there is either exploration ongoing to really understand the technology verified in our environment, or there is a true collaboration agreement, which will lead into a commercial contract, which would mean, you know, implementation in the car or installed in a factory or used in the development system, for example.

25:11So I think we have a quite high hit rate. Maybe you can share your view, but I think we have a quite high hit rate on those. And I think it's also natural that, you know, some of the investments we thought we would be able to do something. And, you know, for different reasons, we have changed strategy. The company have changed, diverted, etc. So it's not strange that we're not working closely with 100%, I would say. But help me if you have other data on that. No, I think for me it sounds high, right? I had in my past, right, two of 25 that actually did collaboration because it's hard to do it, right?

25:54And I think what really helps you is the sponsorship part. Yeah. It is the integration of the tech fund into Volvo Cars as a corporate, right? And that is where, you know, depending on the birth of the corporate venturing entity, it really depends out whether you hand that match or not. So maybe that could also be a little bit interesting just to jump into that and how you then collaborate with those partners and how you build the culture around Volvo Cars Tech Fund. So we are all into collaboration. I think that the main theme in the culture is collaboration. So that helps with the startup. What is the challenge with a large company versus a startup?

26:42is obviously speed and priority. So we are probably seen as slow sometimes and there the tech fund can help out to be the messenger in between the startup's need and why it's important to do it with a certain speed or certain timeline and also be the translator back to the startup saying, okay, this is important for you to understand because there is quality standards, There are other certifications. There are, you know, these things in the system that also need to work together. So I think the connection here is helping and supporting the collaboration for the company in the end. Setting the expectations, right, towards the startup, what they should expect, right?

27:34Because they need to learn that it takes longer time with a big corporate. It does. And I also would like to say that one of the largest challenge for any company that is growing is obviously scaling at the right time. So we need also to understand that the startup can actually scale with the volume that we need. It's not only us being slow, it's actually also the company being able to scale with quality, which is another, or which is a super challenge. It comes from both sides. Expectations from the corporate and from the startup, and then find the middle ground where you can actually work on this one.

28:17But sure. Well, can you try and break down super concretely? Because I do think the 70 % sounds like a very high number. And I'd be super curious to hear, like, very concretely, what do you do? What happens from the point of the startup going into the due diligence or where you're at that phase where the sponsor starts to be engaged or the mothership starts to be engaged? Yeah. All the way up to that investment and value add afterwards. Yeah, so we developed a model that I think is working fine in our culture. So we assess the company's TRL level. And then we assess Volvo Cars readiness level.

29:06So we put the companies into some kind of matrix selling. Okay, if it's a high TRL level from the startup and it's a low level of readiness at Volvo Cars, it's probably not a good match. We need to have some kind of matching point that we are ready to go together with some kind of timeline and speed. So this is important also when doing investments. If we are not ready to take it on, then we will not be the right customer and we will not be the right investor to help the company. So this is important. But when we do find those companies where we, Volvo Cars, has the right timeline and the startup seems to have it, then we are investing.

29:52And after that, we really try to get into a collaboration that comes into the normal process of development. What does that mean? You have a number of milestones that you need to hit at a certain period of time in that you also end up in a normal RFQ phase and hopefully winning a contract. So we're really measuring and trying to push and be the translator for the startup to really end up with a high TRI level themselves and a high Volvo readiness level. And when I say high, that basically means you are implemented in production to some extent, right? And this is a model that I think helps us also internally to get our engineers understanding.

30:42aha okay so we can actually work pretty much the same with a startup as with any other partner that we have so it's not so unique what is unique is that technology maybe needs a little bit more verification and the product needs help to to to be qualified maybe a little bit more because it hasn't been done before, for example. But it helps that it's not anything which is totally outside of the box. How do you try and help and make sure that Volvo and the Volvo involvement doesn't end up being too much of a guidance or relying? You have this problem that startups sometimes when they engage closely with a corporate early on, they end up building almost for the corporate rather than from the market.

31:40And so how do you help the founders navigate through this and also keep yourself in check and the mothership in check because you have an investment that you want to make sure is strong without Volvo? This is a great question, Andreas. And I think this is why it's so important to have two hats on. So, I mean, I have one hat as the tech fund and that's being the owner of the company, right? And then I have the hat that I want to make sure that my mother company is successful together with my portfolio company. But I need to make sure in board meetings and with discussions with the company that they must have other customers than us.

Read the full transcript

32:24And I really appreciate when there are other industries than automotive as well in the startup's customer base. So being reliant on only one and only us, that's a risk for both. There have been both successes and failures in this field. And I think we have experienced some of those. Where does it go wrong when it goes wrong? And what measures have you taken to kind of ensure that that doesn't happen again? I guess when it goes wrong is that, you know, if the technology is not possible to scale with us and the startup doesn't have any other potential customers, I mean, they will go busted, right?

33:08So that will be a very concrete outcome. I think from an investor perspective, it can also be dangerous to only have one customer or one lead business because you want, as an investor, to make sure that this company is profitable and can scale, etc. Maybe then automotive or mobility space is sometimes too small. You need also to have other legs to stand on. But the interesting part here, right, also as you do corporate venturing, the association from a startup to be working with Volvo cars or even be so lucky to have Volvo cars on the cap table does something to a startup, right? The equity side is easy to understand, right?

34:02If you have the approval, right, then you might attract more of the investors, right? Some will even say, okay, Volvo Cars must have done the due diligence. This is a solid technology. We can go on to this. I think where it's more difficult as a corporate venturing entity is that when you look at the customer base of a startup, and you might see, you know, it's early on, and you might invest in an early A round. Most times there will be a few and maybe only one customer contributing to, let's say, 50%, 60 % of the revenue. But you look at the pipeline. They have a lot of discussions with potential other customers and then you go into it, right?

34:52And then you get into that friction also a little bit, you know, when you get a huge corporate on your cap table, you also sometimes, as a startup and as a founder, pay that corporate and lot of attention. So is that because then they don't start forgetting about the other customers, and then you become a new customer, and then you might have two solid big customers, and then you are in that again. So, and Sophie, the question for me, is that something you look at at a continuous base or is it only when you invest that you look at that? No, we look at it during the lifetime as long as we are an investor so I agree with you we do want priority but we don't want to be the only one and we don't want to end up in a situation where the company is not able to grow so we're looking at it for follow-ons, for example, and making sure to push that, you know, make sure that you have other customers, other businesses in your pipeline?

36:04The reason, and I can share, right, the reason I smiled early on at Andreas' questions, right, was that my very first investment with Maersk, it was a large euro million amount. and there was one big customer in there with a huge pipeline. I did the investment and then Corona hit and then that customer disappeared, right? And that was a little bit of a struggle getting through that one, right? It hit quite hard. I made a big hole in the ground, right, when the company did not succeed, right? But you also learn from that, right? So I think it's a very interesting point as a corporate slogan. And Sophie, you spoke about this before.

36:52Competition in cars is incredibly fierce. When you're a minority stakeholder, shareholder in a company, that oftentimes means that you have other partners that are interested in that startup with you in the cab table. And I know that it's not that unusual that you collaborate with your peers in the industry around investments and around the cab table. Sure, which was for me a bit of surprise. I have been working in automotive for almost all my career. And obviously competition has always been there. And one key point is that, you know, you don't talk to your competitors. You meet at shows, you meet with, you know, sometimes in the door with suppliers, but you don't really talk.

37:38What's interesting with automotive CVCs are that, I mean, we are looking for the same things. And when we are invested in the same company, that happens. And I have a number of examples. I mean, we want the startup to be successful. And that means that we are working together to make sure that the startup is successful through different measures, right? They could be, you know, different things that the startup would do with the different OEMs. But I find it very, I wouldn't say peculiar, because when you think about it, it's actually natural that you want the startup to be successful. And you don't really care which customer they are successful with.

38:24But coming from this other angle that I've had before in my career, when you actually sort of hated your competitor, that's not the case any longer. I actually see value with all my peers in the industry. So that's interesting and it gives energy as well. And the data point, right? So, Andreas, we had Professor Francesco Di Lorenzo on our first show, right? In his Nordic CVC study, we can actually see that 42 % of the CVCs, they'd like to co-invest with other CVCs. So there's also a little bit about, you know, knowing that you have somebody similar to yourself on the cap table that thinks the same way.

39:06Yeah, I think that would be challenging if it's only VCs and us, because then our targets would be very different. What does that mean? Then our targets would be very different. We spoke about it in the beginning. My view of VCs is that they would mainly look at the financial return, while we actually also want to get the really strategic products or services to be delivered. And maybe we rather want it with quality and scale than at a certain short period of time. So my view is that it's good to have different actors on the cap table. Let's delve a bit into that because it's a super important point.

39:51Around the cap table, you always have different motivations from different owners. The founders definitely have a longevity, motivation, sustainability of the whole enterprise. some will also have a racist little capital motivation more than maybe some of the incoming investors would then you have the vcs that are notorious for being hyperscalers or leaning and leaning into a very risk prone uh appetite because they're saying well it's one bad money i need it to be really big and i need to have it really quick um so so that's their motivations and then you come in as a corporate and you have obviously the motivations of being a customer as well, which you're kind of trying to balance and leave out of the boardroom probably.

40:37But you can also come in with that angle, as you just said, this is sustainability and quality angle of saying, well, how do you square this one to make sure that you don't represent the customer here, but you represent an owner? And again, this is what me and my team need to make sure that we have that hat on. We are not the customer in a boardroom, for example. Then we are the owner and we need to take those responsible decisions and making sure that there is the right support from an owner perspective. For me, and I think many would agree that it's a challenge for a founder to have different kind of investors because they need to juggle with a lot of different things.

41:28But in the end, I think it actually creates better companies because you have different views, different dimensions to take care of. Can you talk a bit about the management of the ownership group or the boardrooms in these conversations? Obviously, you can't come with a concrete example, but kind of what is the work you normally do and you try and say, let's be better at this? Or what are the motions you take to try and bring the owners together around a cohesive mission rather than each staking their own? I think the benefit of coming from a pretty well-known brand and with a pretty well-known product, we can at least say with experience that this works in our markets and we could gather at least run you know data points that this have been working in the past these are the ambitions that you know the the automotive would have or these are the regulations that we see are coming up which will be important etc so those data points I think we really bring bring to the table I would I guess you could say it's more a reality check and making sure that that reality can happen.

42:47I think there we really bring a lot of both experience and value into boardrooms. And I think from my side, right, if you are a founder and you look at where do I get my capital from, So there is definitely something about taking CBC money because it comes with a lot of great things. You get the brand association. You might get access to a customer or data or at least the expertise that is around. So I've been part of roundtable sessions with CFOs or COOs of just building a company. How do I actually build the company? And when I've looked at a lot of my colleagues from the VC side of things, we discuss hyperscaling of things, right?

43:41And you just need to develop, develop, develop, right? And move, move, move. So I think there's something from a founder's side also just to realize whether, you know, do I build a super solid company or do I go for some of the fast-moving stuff, right? I was looking heavily at the last mile delivery space. We had the gorillas of Europe, and billions of euros was pushed into this. And there's today hardly anything left. But there were some founders that make some money on the journey, but it was hard because there was not a solid company built in the space. I think one fun example that we've had with one of our portfolio companies.

44:28So we started to invest for a specific reason and we collaborated on that and made sure that that was being launched and implemented. And during that journey, we together with the startup understood, hey, there is this parallel or not really parallel, but there is this additional business model and technology that could be worked out. So the company all of a sudden realized, okay, good, let's use that for the next fundraise and make sure that we scale that as well. So I think by, you know, talking and collaborating with the right people between a startup and a large corporate can actually bring also additional business opportunities.

45:17From a financial perspective, this has been great. from a strategic perspective, I think is even greater. The good thing with people who also realize, oh, hey, we did this together. They want to do that success one more time. So then they're into this third iteration. And this is when the snowball is just making, you know, getting larger and larger. And it wouldn't have happened if the first discussion didn't happen. So that's cool. That is so true. And Sophie, I only have one final question. We're up on time. I got to ask you, do you drive a Volvo? I do. That is good. Thank you, Anselfi. Thank you, Jepa, for coming on the podcast.

46:02Thank you so much. Have a good day. Here's a few words from our beloved sponsor. Join over 500 LPs and GPs at 0100 Europe in Amsterdam from April the 2nd to the 4th. You better be there too. Connect with top tier investors and industry leaders at 0100 Europe Amsterdam. Engage in exclusive conversations with decision makers from Bicycle Capital, Global Ventures, Dawn Capital and many more. There you'll find over 80 % of attendees are LPs and GPs and you'll also find exclusive side events. 0100 conferences. Register now and use the code 15EUVC for a discount.

46:44Tear down this wall. It's more than just and a liar. This is a union of values. Let's start acting.

From the publisher
In today’s episode of our CVC series, Andreas and our CVC in-house expert, Jeppe Høier, talk with Ann-Sofie Ekberg, CEO of Volvo Cars Tech Fund, the corporate venture arm of Volvo Cars. Founded in 2018, the fund invests directly from Volvo’s balance sheet, backing startups in mobility, sustainability, and digitalization. While prioritizing strategic relevance, the fund maintains a disciplined investment approach, engaging with startups at various stages—predominantly Series A and B, with some selective seed investments.

Under Ann-Sofie’s leadership, the Tech Fund has developed a structured approach to ensure investments align with Volvo’s readiness to adopt new technologies. She emphasizes the importance of startups having diverse customer bases beyond Volvo to avoid over-reliance. In this conversation, Ann-Sofie also shares insights into balancing strategic and financial priorities, how Volvo collaborates with competitors in CVC, and why she believes platform-based vehicle architectures will unlock faster innovation and startup adoption in the automotive industry.

Go to eu.vc for our core learnings and the full video interview 👀

Chapters:

02:28 Understanding Volvo Cars and Volvo Group
03:25 Corporate Venture at Volvo Cars
03:50 Volvo Cars Technology Fund: History and Mission
05:14 Investment Decisions and Internal Sponsors 
07:06 Seed Investments and Strategic Disruptions
08:05 Strategic vs. Financial Investments
10:07 Portfolio Modeling and Investment Criteria
12:33 Mandate and Budget Flexibility
14:08 Challenges in the Automotive Industry
17:40 The Role of Technology and Platforms
20:04 Sustainability Goals and Initiatives
22:59 Investment in Battery Technology
26:17 Collaboration and Scaling Challenges
33:41 Corporate Venturing and Competition
39:47 Boardroom Dynamics and Ownership
44:23 Success Stories and Additional Opportunities
45:49 Conclusion and Final Thoughts

More from EUVC

All 626 episodes
E427 | Ann-Sofie Ekberg, Volvo Cars Tech Fund: How to work with corporate stakeholdersEUVC · 47 min
Listen in VO