EUVC #260: On Raising Pale Blue Dot Fund II without traveling a single mile with Hampus Jakobsson

21 Dec 2023 路 47 min

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In short

EUVC Podcast Episode #260 Summary

General Information

  • Podcast Title: EUVC
  • Episode Title: EUVC #260: On Raising Pale Blue Dot Fund II without traveling a single mile with Hampus Jakobsson
  • Co-Hosts: Andreas Munk Holm and David Cruz e Silva
  • Guest: Hampus Jakobsson, founding GP of Pale Blue Dot
  • Main Topic: The episode discusses the unique approach Hampus Jakobsson took to raise Pale Blue Dot Fund II entirely virtually.

Episode Overview This episode features Hampus Jakobsson, who shares the insights and strategies behind raising Fund II for Pale Blue Dot, a venture capital fund focused on European Climate Tech companies, without traveling. The discussion revolves around his experiences, the importance of building relationships virtually, and the lessons learned from both successful and challenging moments in fundraising.

Key Themes and Conversations

  1. Motivation for Virtual Fundraising
  2. Hampus decided against traveling for fundraising, partly due to experiences from raising Fund I during COVID-19.
  3. He questioned traditional fundraising methods and sought to innovate by leveraging technology for relationship-building.
  1. Fundraising Strategy Development
  2. Emphasis on building a fundraising deck to present key information systematically.
  3. Fundraising as an educational exercise that helps clarify the fund's strategy, goals, and unique value proposition.
  1. Effective Communication and Relationship Building
  2. Importance of being candid and transparent with potential investors to build trust.
  3. Engaging in meaningful conversations that prioritize relationship-building over transactional interactions.
  4. Utilizing tools like email and video calls efficiently to maintain connections.
  1. Learning from Interactions
  2. Hampus shared experiences from previous fundraising efforts, noting that every meeting was an opportunity to learn and refine strategies.
  3. The role of feedback and open discussions with LPs (Limited Partners) to create mutual understanding and respect.
  1. Handling Different Perspectives
  2. Dealing with differing investment philosophies and expectations from LPs.
  3. Importance of aligning interests and values with those of investors to avoid future conflicts.
  1. Navigating Wealth and Happiness
  2. A candid discussion on the complexities of wealth and its impact on personal well-being and relationships.
  3. Hampus highlighted that wealth can present unique challenges and emotional complexities.
  1. Advice for Emerging VCs
  2. Finding a unique position in the market and developing a clear strategy for fundraising.
  3. Encouraging transparency in communications to help potential investors reach a quick decision.

Key Takeaways

  • Virtual Fundraising: The COVID-19 pandemic has created an environment where virtual fundraising can be effective, challenging traditional norms.
  • Communication: Clear, honest communication fosters trust and builds genuine relationships that can lead to successful investments.
  • Learning Opportunities: Every interaction is a chance to gain insights that can improve future fundraising efforts and investment strategies.
  • Wealth Management: Understanding the emotional implications of wealth is crucial for long-term happiness and personal fulfillment.

Quickfire Round Highlights

  • Advice to Younger Self: Emphasize the importance of sleep, reading for enjoyment, and reducing anxiety about others' opinions.
  • Top Tips for Emerging VCs: Define a unique strategy, align the fund model with investment goals, and facilitate quick decision-making for potential LPs.
  • Counterintuitive Learning: Realizing that wealth disparities can be more significant than perceived, and success is not always correlated with happiness.

Conclusion Hampus Jakobsson's experiences and insights provide a fresh perspective on the evolving landscape of venture capital, particularly in the context of climate tech and virtual engagement. His story serves as an inspiration for emerging VCs to embrace new methodologies and focus on authentic relationships in their fundraising efforts.

For more on European VC topics, visit [eu.vc](https://eu.vc).

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Transcript

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0:00Hi, everyone, and welcome to the European VC podcast. I am David and I'm joined by Andreas. Today, we are welcoming Hampus Jacobson with us. Hampus is a GP at Pale Blue Dot. Hampus has been on the pod, so you probably remember him if you're a loyal listener. Pale Blue Dot is an early stage venture fund in Sweden backing European climate tech companies. Pale Blue Dot are investing out of fund too, with a total of 200 million US dollars in AUM and an established portfolio of 32 companies. Notable investments include Montepatch, Overstory, ClimateX and Opna. Today is a special episode and it's fully dedicated to raising a fund virtually.

0:39It came about because Hampus casually mentioned that he hadn't traveled a single mile in the raise of Fund 2, which of course got us super interested in just wanting to do this. So if you're listening in and love our show, drop us a review, follow the pod and subscribe at eu.vc. And now some words from our beloved sponsor. AppyDay is the leading all-in-one ESG platform for GPs. Central to AppyDay's philosophy is that ESG for your portfolio companies must be relevant and value-adding, making you a partner to your companies, not adding more reporting burdens. AppyDay offers AI-led ESG reporting, full SFDR compliance, including disclosure templates, EU taxonomy, carbon accounting, due diligence assessments, and most importantly, tangible tools to help your companies like ESG resources and policy templates.

1:31See why over 1 ,000 portfolio companies leading Article 9 funds and$100 billion of AUM trust Appaday to manage ESG and sustainability across their ecosystems. Take a free product tour at appaday.com or book a No Obligations ESG VC strategy session with one of their experts.

2:22Stop acting. Acting. This show is not investment advice and the hosts of this episode may be invested in the funds and companies featured. Are you tired of only knowing what European VCs sound like? Yawn no more. Leap over to eu.vc where the episodes come alive. Now with every new episode featured in full video, high def, pristine lighting, emotions up close and men and women who pick their boogers, don't settle for eavesdropping on Europe's best investors. Join the Peak Show instead at eu.vc. We had this conversation on the back, I think of me inviting you to Dubai. And to that, you responded, fuck no.

3:07I haven't traveled a single mile. With those exact words, by the way. I think so, yes. So, Hambridge, let's start this off by asking you the obvious question. What was the motivation behind you saying, no, I don't want to travel for this fundraise? It's a confluence of many things. I think that part of it is that we've raised Payable.1 when COVID started. So I think that that, of course, taught us that it's very like you can raise a fund without traveling, like in a sense. I think that also Fund2 came about very peculiarly. What happened was that one of our LPs tried to push us to start Fund2 earlier.

3:46And we're saying, why don't you raise like an opportunity fund or like a second fund or something? and I kind of we had a conversation with them and started talking and then I kind of I don't know I really like I'm obsessed about dating and I just want to say this like I have three kids I'm married I'm not looking to meet anyone else in my life I hope again romantically I think I'm really happy with my relationship but I'm like besarcantly obsessed about dating I think it's like one of the more fascinating topics because the crazy thing about dating is like I'm looking for you you're looking for me and everybody is right which means that it's a strange world in that you have to kind of show enough of yourself, but you can't be transactional and you have to be long-term, you have to be short-term.

4:23And it's very similar to a lot of stuff, right? But the thing is like dating is one of those phenomenons, which we don't talk about a lot. Very few people talk about like the mechanics of dating, but people happily talk about the mechanics of fundraising or the mechanics of recruitment or whatever. And I think that it all boils down to people and dating. So I think that getting back to your question, I think that like, so, okay, we could fundraise and like fund one and when then our own lps said hey do you want to do fun too i just kind of turn it around and thought okay what happens if i ping some of our biggest lps and saying hey peeps we got the question if we should raise fun too same size 100 million dollars this time here is different since like this what we're thinking is that would you join and then i like asked a handful of people and when they're all were like yeah we could take like same ticket or twice i was like shit this is happening like we are like on on like zoom email whatsapp we have like 50 million or 40 million euros then i was like okay we have to build a deck because like it's embarrassing not to have a deck um like it's just strange when people say can you send me any info i'm like i don't have any info i have like a you know google dots notes in front of me that i typed some questions to myself so like then we're like we build a minimal deck we try to explain it and i think that actually fundraising is extremely educational experience for the person fundraising you have to actually They think, what is my strategy?

5:37What's the reason we exist? Who do we invest in? How do we think about this? So I think it was great for us to kind of craft a handful of slides, like five, six slides, and just to explain what they didn't get back to people. And then what we didn't expect, that there were quite a lot of funds, LPs, that have followed us and had talked to others about us and vice versa. And I think one of the reasons for that is that I think that fundraising is way too hard. And I mean, both for startups and for funds. So if somebody, some friend of mine is raising a fund, like a whatever, a cybersecurity fund, the climate fund or whatever fund like i happen to like you know go on a call and spar with them and i just want to say like i don't have a lot of time so it's a bit stressful so therefore i think it's great that we're doing this because then i maybe can say a lot of stuff so people can listen to this but i happen to spar with people and then what happens people say is there any chance you can ask you an MLPs i end up saying of course like i have tons of people who want to invest in funds right they're looking for funds you're looking for them a dating again right so then i'm just saying send me a blurb like a one screen iphone screen with a deck that i can forward they send me this saying hey thanks a lot i would love to talk to blah blah blah blah famous lp i forward it to the lp and say hey i met this twice i like most people i have no idea if the fund strategy is good i don't know anything about cyber security on a national level do you want to meet them every single lp that's got email opt-in email says jeesh thanks we don't invest in blah blah blah or love to have the meeting please do it which means that roughly per week i do like two to three lp meeting intros to other funds which means that what happens is that when we're raising fund too when I pinged people and said, by the way, you've talked to other people, we're considering now doing Fund 2?

7:06People are like, hell yeah. And I was like, what? And then people said, yeah, we usually take tickets 5 to 10 million. I was like, well, how did this go from like me pinging you on WhatsApp to you saying you want to do 10 million in Pable.2? So we were extremely, extremely lucky with Pable.2 that we started fundraising in October and we kind of wrapped it up in kind of January. And then it was like the legal process. and like we had Credit Suisse falling about, you know, Silicon Valley Bank crashed and the whole market there was like a bit wild. So we kind of delayed a couple of months just to make sure that LPS didn't have, we didn't force them to invest or anything.

7:39But it was crazy because like we did this crazy strange fundraise where we were fundraised upon. Like, I mean, it was like, we were like, what just happened? Can I interrupt you just to ask you to paint, you know, you said that I just reached out with an email saying this, this and that. And you know, for the unattentive listener, that might sound like you just kind of quickly draft something up. But there was a lot of intentful thinking in that. Just the fact that, you know, very similar strategy because fun size was the same, slightly adapted. So there's a lot of details in there. And I think you skimmed so quickly through it that it feels like, oh, the guy just sent a freaking email on a WhatsApp message.

8:15That's definitely not the case, right? So I'd love you. Could you expand a bit more on the details of that process of sending out that email, the thought process there and the interactions that came from it with DLPs? Yeah, I would actually like, because Fund 1 too was so peculiar. I think like Fund 1 is an easier example to talk about because we traveled very, very few miles for Fund 1. I mean, I was in Munich once. I was in Luxembourg once. I was in Stockholm, I think twice. I think that was it. Yeah, I flew to London this summer when everybody was on vacation. So I didn't meet the single MP.

8:47So that was the great fundraising trip. So like, you know what I mean? Like it was very few miles. Great lesson learned there. Great lesson learned. Like don't be there in mid-August. Like all the Brits are like, what are you doing here? It's like fundraising this week or vacation this week and fundraising in two. Like, okay, I get what you're saying. It was a really bad week for fundraising. Lots of hikes and walks, coffees. No, but I would say like for fun one, I think one of the strategies we did is that we had like two tracks. We had like, so maybe I should say three things. One, we worked a lot internal work.

9:14What the heck is our strategy? Like what the heck do we do? And like, you know, we really thought about like fund size, ticket size. Like how does the market look? We talked about this like obsessively internally. and we have like massive imposter syndrome as people all three of us so we don't like if anything is like how do you source deals we sort of deals like this like everyone else but we are so much better like no no no no no every single thing we're like we're fucking worst so we have to be so much like try much harder and grit much harder because otherwise we won't win so like we never ever ever in anything we wrote to ourselves we just wrote because we're good we were like no no no no no we will never win anything because we're good we have to like fight harder for everything So there was so much work internally about that.

9:53And then I think number two is like the way we fundraised, like we had one track, which was like the enterprise behemoth like sales fundraise when you're like, you talk to these mass institutions that are like, they're probably going to invest in fund one, two or three. And we filled out DDQs and blah, blah, blah, blah, blah, blah. And like, you know, you need those because they are the ones that anchor your fund. If you don't have one of those, you can't raise a fund north of 20 million, I would guess, maybe somewhere where you have all of your friends being billionaires. But all the times you need somebody to put in, you know, 10 % of the fund and say, we're going to read all the agreements.

10:25We're going to be on the LPAC. We're going to be that, make sure that these crazy people are not too crazy. So we talked to like a lot of people like that and like fill out DDQs and like, you know, and it's a long process. And then the other thing we did is like we had this spreadsheet with like a lot of different people that either we just had on a hit list that we were like, this is like very much like how you rate the seed round. Like you're looking to get a lead of the rounds, the seed round or the round but then you need to fill the round with lots of smart people the angels do you think are going to add value right so the things the way i think we did that is like we had this list of wanted people and we try to get it like oh could you ping it is there any way you can intro to the supercell founders and somebody's like yeah i know them we got the intro right and then same thing like when you get that ball rolling you get a lot of people say oh you should talk to these people you should talk to these people the thing we had for them is we actually had an email that said like thank you very much for the intro louise move you to bcc louise did the intro hi mark here are like five reasons not to invest in Pebble.one just so we don't end up wasting our time by mistake.

11:23So it's an emerging fund. It's going to be roughly like 80 million euros. It's domiciled in Sweden. We are tax transparent set up, but we're not in Luxembourg. We're investing in climate tech, which is going to be mostly about software and data. There might be some hardware in it. We don't really know. This is an unproven sector. We believe it's going to be big, happy to explain more of that, but it's a huge risk that this might do early in the market. and we like had literally five reasons not to mess them pale without one and we didn't try to sugar we were like we're three emerging managers but we have a lot of experience we were like no and then we ended the whole thing by saying if you want we can have a meeting when we've done first close instead if you want to because then of course we're up and running I would say 50, 60, 70 % of the people said thanks Hampus, great I'm happy to do the intros but we only do managers set up in Luxembourg or this was really educational I would love to talk to you when we've done fun goes, like when you've done the first goes.

12:17That meant there were nobody who said, can you please come to the mansion or to Luxembourg? People were like, thanks for the respect. Talk to you later. And we in the CRM, we either wrote no, because they can't do it. We'd have to be a Luxembourg vehicle. Or we said like, they're keen, but not that keen. The crazy cool thing is that the 30 % that came through and said, I know all that, but I really want to talk to you. The cool thing is that we didn't have to like sell them. And like, we came to the meeting and we're like, we explained our theories. like we talked about how we thought about stuff right and they sparred with us and sometimes they said we never really do fund ones but i really like the way you're thinking so like i think we're going to do it but the ones that are sure can't do the fund one because of mandates they just responded on the letter email saying i'm really sorry we can't do it right and it was so great because that saved so many trips but also so much just like waste of effort and you know anxiety and everything for everybody so that email i would really recommend it but you're like craft honestly what are the reasons not to invest in us?

13:10And actually be not trying to second guess it, but actually write it. What were the dating equivalent of that strategy? Yeah, so the thing is like, I actually think raising a fund is like raising an A round in the sense that I think that raising a larger round, like an A round and a fund is the Venn diagram of three circles. Dating, selling your apartment as a real estate agent, and presenting your bachelor master thesis, PhD thesis. and you have to ping pong between these in a very nice way like you have dating you can't come to the meeting and say i want 50 million from you because people are like what the fuck i haven't had coffee yet like what who are you like you're like such a strange person right and then but you can't just sit there and like talk about life and your children and how nice they seem to be these people and how much i like jenna and then people left the meeting it's like what did they want i don't know but also you have to like so the the trick is like you start with dating you start by just being a nice person and talk to people and just learn about them right and figure out if we You want to hang out together.

14:05And then you kind of move into presenting your thesis and your academic thesis. We really think that climate has three big verticals. We see inequality, infrastructure, and innovation. Inequality is very hard to invest in. Infrastructure, most of the money you see, the trillions of dollars, they go to infrastructure. We don't think that venture can play in that. If you look at innovation, that's where we can play. If you open up innovation, we see three big circles. You see behavior shift. You see policy and incentive shift. And you see technology shift. This is how we can address it. People are like, well, this is cool.

14:34like good thinking we talk to people right but then we're not sitting here like presenting a thesis so they can take notes so then we have to move in to be a real estate agent and say so what's your ticket size what vehicle do you invest from and they say like oh we haven't set up anything right and it's like oh okay because like uh and then it's like great conversation and then like you know again we don't want to make them awkward so like we move into dating and say it's really no worry like i'm fine with having like casual conversations you know just nice to them and then they say i'm actually really keen you know so like moving between these three in a nice way is like what makes a good meeting and we came at a lot of meetings with lots of notes from us with interesting questions where people ask stuff we're like that's it's a very good point i haven't thought about that question actually so like we learned so much from these video calls and we had like calls with like horse the bridge and you know whatever sapphire all these people who said to us there's a snowball chance in hell that we're gonna invest in fund one just so you know like literally nothing will happen but i mean elizabeth be the amazing person said but ampers we met a couple of times i really like you as a person more than happy to have a call and you can just pick my brain and i can pick your brain about time a bit because i'm curious i mean like elizabeth thanks like beezer is amazing like you know talk to her about stuff and she was like i would worry about this when you're raising i was like oh thanks that's great thanks like wrote so many questions and stuff and she said can you tell me a bit about how you're thinking about like first-of-a-kind financing and it was like you know maybe i helped her with something but she for sure helped me with lots and there were so many people like we're so happy to like we're so lucky to talk to like the cfo of like 0.9 creandum excel all of these people who are like helped us on fund modeling and like we just talked a lot of people and learned stuff so i think that going to those meetings and us like again pinging between those three if we go to meeting with excel cfo we're not going to leave the meeting until i understood their fund model because that's my real estate agents who like i want that right but i'm not going to be the douche bag who just joins the meeting and send tell me the fund so i have to like be nice and like care about that right but i also will have to leave them with something which means that i will tell about how we are thinking of it so i think that's like one of the favorite things i find is really figuring out this balance in a meeting so people leave the meeting feel like that was nice that made my day better have this uh during the um and we all remember this quite at least i were quite clear it was more or less when we started uvc actually when covid first hit and uh the kind of, I don't know, the mainstream claim was that video calls and meeting remotely was great to keep existing relationships alive, but incredibly hard to build on new relationships and create trust and et cetera, et cetera.

17:04What you're saying goes kind of against that, right? Because you're saying by focusing on adding value, we created that relationship. So do you think there is something fundamentally wrong with how most investors are looking at these GPLP relationships that are too transactional? Did you just strike gold by chance? I'd love to hear your thinking there. I am completely sure that we were lucky with a couple of things. I think we were super lucky that the fact that we happened to go on to do climate when you did climate, right? Like, and people were just like, okay, I want to talk to these people.

17:34And I think that we were super lucky with timing because of COVID. That means a lot of people said, let's not fundraise right now, maybe. So like we had so many things on timing. And of course, 2019, there were a lot of people who wanted to deploy money to venture as well. So I think timing wise, we were just crazy lucky. And like, I would say luck is like 80 % of the cohort, right? So I think that that's the main thing. I would say that the thing which I think was very interesting about the actual fundraise is I think that I just feel like super peculiar. Like if somebody says, do you want to meet the dates of your life?

17:59Like, you know, meet like the person you want to fall in love with and marry and, you know, move off to Portugal. I know you're in Portugal, David. We all want to live in Portugal. But I think that the answer is like, do you want to come to this meat market event in Berlin, Superventure, and like, you know, meet people speed dating them and just like quickly, like stand there in a suit and like pitch your thing. That is how you get one night stands. That is like how I want to, like, if you want to like marry somebody, you like meet market is not the thing. Like you want to meet people randomly at a friend's party when you're like standing, talking to them and like, oh, you're a super interesting person.

18:30So like, I always feel when people say like, you want to come to our LPGP meeting when 50 GPs pitch 50 LPs and you get 60 seconds each i feel like i don't absolutely don't want to go because i don't think that we're going to meet the g lp in that world i don't think they're going to like us because i gotta i gotta challenge you hamper sorry for interrupting you there but i gotta challenge you because you guys are the proud co-organizer organizer i don't know what the term is of the drop which is an event which brings a bunch of people together yes how is it different but the thing is like we actually have zero pitching at the drop we actually have no pitching stage no way that people can actually We actually had no announcements that people said, like, can I announce, but we said no.

19:10We actually designed the drop with like vegan lollipops and like activists on stage. And also like we clicked up, like clicked yes to every single person attending, which means there are no salespeople coming, which means that everybody feels super safe. And when the people are talking on stage about like the PR language of fossil fuel companies, you feel like, whoa, we're all in the same, like that vibe, I think it would change the difference. and and and we're actually discussing now should we actually add a track next year for the day before which might be called like allocate to ventures or something which means by like lps talk about like how allocate to climate sorry which might like lps talk about how they would allocate to more to climate but we don't want gps to kind of stand there and pitch so that's the headache is like how do we do that without that becoming a meat market so so i totally agree i love events because events is when you build trust as you said david i think that it's one of the great things in building trust is if you meet a person and talk to them and you see their body you just build a lot of trust and i think that the trick there is i think what most people don't do is like when you're on video you should just try to figure out ways that you can show your whole self you can just like you know i don't know and i don't mean physically for god's sake but i mean like just be a real person just like you know if you met me for coffee you wouldn't like you would talk to me differently like you would start by saying oh what hotel are you staying at by the way.

20:28And you'd be like, oh, this is, oh, wow, wow, isn't that a super fancy hotel? I got it on hotels.com. It's only like, you know, it's 90 euros. Whoa, 90 euros, that's crazy. Is it a room with a window or no? You know what I mean? Like, you would start the conversation like that. When you go on Zoom, you wouldn't say like, oh, is that painting behind? Is that the, you know, people don't. And it's so stupid. You should be like a person. You should be like, where are you? Oh, Portugal. Oh, I love Portugal. It's such a nice country. I was there. I learned Portuguese and the only thing I remember is barboleta.

20:52And you're like, ah, useful word. No. And like, you know, we start a normal conversation. We're people, both of us. And sommerfull is it in Danish, by the way. Yes. Was it when you had that conversation? No, it wasn't. That it's a unique word in every language. Yes. We had that conversation with Mick from Lunar as well, I think. It's amazing. Perron in Finnish. None of these words have anything in common. It's just completely crazy. It's one of the few words that the humanity never traded. So we don't have any useful reason to talk about butterflies to each other. So therefore, we have unique words.

21:24Anyone thinking that Hampus is a listening and thinking that Hampus is just a just a well-schooled actor here talking about the importance of personality. The thing that David said before Hampus joined was, do you remember Hampus's shirt that he had on when we met him at Tech Barbecue? And I said, yes, I do. And here we are, Hampus tunes in and then he's wearing. Well, I can't remember what's the painting that you have on your shirt. Yeah, this is a pretty famous painting. The cool thing that people don't know about this painting is this guy who painted this painting painted the same painting for 30 years.

21:58So this is true craftspersorship. This person painted this painting over lots of years to make it better and better and better. Just like Chisilov. Chisilov made it better and better. Just like a fund. Just like you make it better every time. It's not Joe Harry. It's Joe something, right? No, this is Japanese. Yeah, Japanese guy. Is the picture on Notion? If you go on Notion and then you say you want the cover photo thing, then that's the one that you get there. Yeah, exactly. Very cool. So, Hambus, I want to ask you though, because, and I think that we probably have some people in our audience thinking, this sounds like a great story.

22:39And Hambus is, we can hear that Hambus is a good storyteller. So I can see why it would work for him. but what would you say to the skeptic listener the skeptic person saying come on i've been on those zoom calls it doesn't i i can't make it work or at least you know i'm struggling i'm traveling to italy to meet some rich guy wherever because that's where he is and that's what he's asking for so what would you say to that person i think that you should work with what you're good that. I think that like if you feel like your super skill is like meeting people in person and being like really really good at like connecting them I think you should probably do that.

23:20Like I think it's super strange that you say like I'll squeeze my in to like a couple of thousand pixels well a bit more than a thousand pixels nowadays but I think that it feels like I mean you shouldn't be like oh I'll just do this but I think at the same time I think that the way that I thought about it a lot when we started was like okay I know you're in Tureen I can come if you want but is there any chance we can just start with a video call? And most people said, of course. And some people say, no, I want you to meet the whole family. And you're like, that's the trick. It's like, it is that.

23:48But it's if people say, no, we can start with video. Then you can start with video. And I think the most important thing, I think, with the email saying no, or with the first video call, is trying to get people to say no quickly. I don't think you can persuade anybody for real to marry you or persuade anybody to invest in your fund. I think that people have to want to do it. of course you kind of like you help them you know you can explain what you do and stuff but i think at the end of the day if you're coming in and somebody says i don't want to invest in this fund stop doing it how did you gauge the interest we actually try to get people to say no yeah we try to tell people like these are all the reasons you shouldn't test until that one and we also like when when covid hit for real we started fundraising just before covid and then covid hit for real and then it was that was like two months before our fund closing date so we He actually emailed every single LP that had said that he wanted to join and said, now it's very clear that COVID is a global phenomenon.

24:40I just want to make sure that you have the chance to say you don't want to join Payable.1. I have complete respect if you say that you don't want to join now. So you have now, we have just opted you out. Can you please respond to this email if you still want to invest in Payable.1? There was two people who said, I would really prefer to wait until after first closing. Can you give me a couple of months? everyone else said 100 % we're in it we had another thing that happened was that one of our LPs asked I think a couple of weeks before first close they asked me do you get like a premium for investing in first close um like what's the like what's the you know the financial advantage of investing in first close and I was just like I don't want you to invest because of a premium so I said like I think that we were not going to have a premium and maybe this is unfair and I actually asked them like ask them seriously I was like I would prefer that there's no premium and if you feel doubt you should probably join the second closing and that person said we're doubling our ticket and i was like what sorry he said i love you just did that there's so many managers that tell me that you get this little thing and it's like at the long if you look at the economical thing it's nothing it's nothing and actually we actually discussed if we actually would print the t-shirt to everybody who joined the first close and when people ask that question we said yeah we're going to send you this t-shirt and you know but just so that they can feel like we recognize you as a believer but financially sorry we can't really do anything and i am so happy the fact that we said if you feel a doubt you should not probably not join and i mean there's a second closing for god's sake just during the second closing and i like the cool thing is like i think that what that creates is that people feel that we're confident and they feel fomo and they feel like well they really think this is gonna happen right so let's join now and also i think that what's really cool about it is that some people many people, I think.

26:29You know, back to the old question, you know, do you want to be in the Navy or do you want to be a pirate? The thing is, I think a lot of people felt, let's do this. I'm going to be part of the people that created this fund. It's super cool to be part of the OG that did the fund. And I felt like it was so cool that like people kind of felt that feeling of like, yeah, we're going to do this fund together. And I think it was, it's a great feeling when people kind of feel like I'm one of the believers. I'm not going to be the ones who said like, let's wait till we see cool logos. But then there are fund managers whose job it is to manage other people's money and they said i'm really sorry i cannot invest until i've seen the word like no respect why would i push you right yeah one question hampus how have these uh relationships evolved over time so we're doing this this whole episode about raising virtually are these virtual relationships you have with your with your lps with your with your family right uh or or have they grown into something very different some of them have grown into good relationships and some of them are completely you know like they're people who send us money and like we email with them but i'm really happy about the fact that we we email our lps a lot like you know of course quarterly updates and stuff but we also do a lot of stuff when we're thinking about shifting something we email all of them and say hey anybody's got a cool ideas about this would love to jump on a phone call i think it's just like when you raise a very large angel round what happened or a very large like when you raise a seed round let me say when you raise a seed what happens is every single all of the angels in the round most of them just get that email And I'm like, okay, I don't care.

27:51One of the angels cares a lot. So he or she responds like, I'm happy to jump on a call. I was in this situation. And your lead investor will say, don't do anything stupid. We need a call about this next week. So what happens is like, you're like three or four biggest investors. When you send that email, they will say, they might not know anything about it, but they will say, of course, here's 30 minutes. Let's talk about it. And it's just good governance, right? But then you have one of two of your LPs in their respective size who would say, I've had this shit situation. I'm happy to talk to you about it and that's been really really good to have a couple of those people stand up and then in fund two we decided we had a couple of LPs that didn't agree with our fund strategy and who said I don't want you to invest in we don't have a company that is like machine learning design GMO of plants like one of our LPs was like when they got the thing they were like you invest in GMO and we were like yeah we think we need GMO to be able to survive on this planet and get food for everybody and not have food wastage They were like, yeah, I'm a climate investor.

28:50I don't want to do GMO. And I was just like, I'm really sorry. But like, you know, if you look at the LPA and like investment policy, like, you know, GMO is not part of it. Like, I mean, we can't invest in human cloning, but I mean, this is not human cloning. And he was furious. And I went on a call with him and I'm really, really sorry. I'm really sorry, actually. I didn't want you to be furious about this. And then I offered him to talk to the CEO and I was like, do you want to talk to them? I think you're going to see why we like it. He was like, I don't care I think this is shit I don't think you should have done it and I was like I'm really sorry when we did fund two I emailed them and said I would actually prefer like I think you feel a bit awkward about this situation and I have zero hard feelings if you don't want to join fund two and he said no if you feel that way then I mean I would be fine you know not joining fund two and I mean I like him a lot as a person we're great like I mean talk a lot like you know re-like him but I don't want to be in a situation where every time we don't invest in I'd be like can he be pissed off and I think that he would probably feel the same it would feel like it's much nice to know.

29:40One of our big LPs, they were really messing about reserves. I thought with them a lot about reserves. And when we raised Fund 2, we were just saying, we're going to disagree on reserves again. I think you're going to hate Fund 2 because we want real having reserves this time. And they said, yeah, we're going to hate that. And they said, I don't think you should own Fund 2. And they said, okay, great. And they didn't. I think it's so much better. It's just like, we met EIF. EIF were like, we need this special kind of carry structure for climate. We just said, I think this is really dumb because I think this means that, you know, we won't actually invest in bold companies.

30:11We invest in like the safer ones. So they said, yeah, I don't think you should invest in us. And they said, oh, you were EIF. We're like, yeah, I know you're EIF. But I mean, I think you're going to piss off at us. Like, I mean, we're going to have a relationship where every time we send an update, you're going to respond, but you didn't follow what we said. And we said no. So like, then it's just like, why build a relationship with attention? Why not just say, I think we disagree. Let's agree. We disagree. And I mean, I've referred a lot of people to EIF. I think they're great. But it's just like you have to, you know, again, it's dating.

30:37It's like a relationship. Do you think that, no, I was about to ask you a question about EAF there, but it's tough to talk on publicly in a podcast. So I'll refrain from that. We will, though, let this comment stay in the podcast because I do think it's important that we speak openly about the fact that there are players that are so big that it's difficult to talk about. And I think that we should leave it at that because I think that's a fair commentary to make on the podcast. I'd love to ask you about the tech stack because some people get very techy when they do a virtual fundraise or about everything that's virtual in their fundraise.

31:21I'd love to ask you if there's anything that you've employed there or you tried and then went away from that kind of thing. Yeah. So for fund one, we had like Docsend, Zoom, Notion, I would say is probably what we had. for fun modeling we love causal like it's a superb tool to kind of show and explain fun modeling but we also have like R simulations and like you know Google spreadsheet with like shitloads of JavaScript in them the headache is like when you go advanced is that you can't share it I mean it's like oh can we talk to the Python coder on your side they're like sorry what you know like it's just so like you end up doing screenshots and like they look at these screenshots and they're like super complicated and they're like what is this all the deals that YC ever done all the seeds that EIF has ever publicized and we didn't market like a thousand million Monte Carlo simulations over those with this kind of fund cutout people are like okay you know you know like what am I going to do about that like I think that it's you know I'm not I think it's good I think it's one of those things where like on the the first pillar is like we want to be prepared and we want to be really curious like we want to talk to people like do you think it's better to have 20 percent shareholding and a 20 portfolio fund size or 10 percent shareholding and a 40 a fun size.

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32:32Because like we've simulated both and like we kind of have both feelings. And then some LP says, oh, totally concentrated, totally wide, right? And like at the end of the day, nobody's going to tell us the truth, but it's like super cool to hear this. So like we use a lot of tools to kind of build and think. But at the end of the day, we kind of type it out in a notion or we kind of like put it in Keynote and put it on Docsend, right? Like it's not that complicated. And then like the CRM system, it's like we use Google Spides, just type stuff. Google Spides sucks because if you have three people you work with, you have to like new rows right it's complicated but i think at the end of the day it's like you just you know this is not going to be automated you're not going to talk to a billion people right it's uh so like it's one of those things where it's handicapped it's bespoke so like i think that you're going to like there are many times i was like what the heck is this person's name again then i just searched my inbox so like i think that one of the most important things is to not forget people so like i don't mean that in a in a soft way of like oh don't forget people's birthday what i mean is that if i talk to louise on tuesday and i'm going to get back to her on Thursday, if I forget that, like we have a broken relationship.

33:33So like having like, you know, to-do list calendars, like, so I like every single person I talk to, even now, like when we talk to a fan now, so let's talk about fund three, we have a sheet called LPs for payable.3. Just add them, some notes about them, link them to like my note-taking systems. I can read all the notes. And then like, you know, when we're going to go on fundraise fund three, I'm going to open that and I'm going to ping the email address. 50 % of them will be like, I no longer work at blah blah blah company right but it's like you know if i don't remember them then i'm never going to talk to them so i think we had a fairly light tech stack and i think that in the beginning we used like we used doc send we thought it was so smart but the problem is like all of those tools to give you like oh you can see if they opened it and stuff i don't know if we ever use that i think the only thing we use it for is like when you talk to somebody and they say yeah i like the deck and then you see in docs and they haven't read the deck what are you going to do now are you going to call them out are you going to say like we haven't opened the deck You don't.

34:24You just stand there like, yeah, yeah, yeah. So I think it's so hard to be like, I'm not sure what I'm going to do with this data that I now know that you're lying to me. As a humanity, by the way, as a species. As a humanity. And that's why people should care about what Pebble. does. So before taking this to quickfire, I want to ask you, would you do anything differently with the fundraisers? In fund two, we had an alignment call with LPs. We talked to every single LP of why they're investing in us, where the money's from, where they're going to put back money. and we took all of the existing LPs who did more than a million euros.

34:58I wish we did this for PaleBot One. Not because I think we have some evil person in it, but because it was an amazing conversation to have with people when some people are so thoughtful. Some people are like, holy moly, it's really amazing. And we were so proud when we realized, oh my God, this is what you represent. I wish you would have told us actually. And then some people said, I'm sorry, we're in this family office. We won't tell you. We won't tell you. and then that conversation became really interesting like we had a call where we're like why can't you tell us and they were like this is the reason and we talked about it and like i think it built like a relationship where we kind of understood them way better and i think it's so easy to do and we actually had an original we thought that oh maybe we should just have a type from and they fit it in but then actually the reason we didn't was that we thought ah it's gonna record it in the future they're gonna feel awkward about it but then we just let's book a call they're gonna think it's really irritating talk to us that was way better it was way better because like they they said stuff that they wouldn't want to record it but also it was a conversation.

35:53So I wish we did that. It's like, why are you investing in payable? Like, why are you looking to get out of it? And it's great. I think that you build great relationship with people. So there's so many things we could ask about. We will not. Now we will go to the quickfire round. But anyone thinking, oh, fuck, I've heard the quickfire round a million times. Stay, because we're going to have an interesting conversation after that, which I think everyone should hear as well. But now let's hit the quickfire.

36:30hampus what advice would you give your 10 year younger self i would probably say three different things i think number one it isn't cool to sleep less i thought when i was in uni and when i started working i was like one of those was like oh i only slept for four hours last night i think it's just super done i think you should sleep so you you kind of feel fit to do stuff number two i really really wish that i kept reading fiction even when i didn't have time and also that i really realized that i don't have to read fancy books but i should read books that i really enjoy reading that's just like it's really nice to have a great book and like if you have a book that you don't think it's great just put it down and get another one like they won't kill you and then i think number three which is the hardest one which i'm still struggling with is just to be slightly less anxious what other people think of me and just trying to enjoy being me.

37:15What are your top tips for emerging VCs across Europe who are now fundraising? I think number one is really figure out your unique spot. Like, do you kind of source companies in a very, very unique way? Do you have like a very special way of helping the companies? Do you have a very specific thesis or a geo or whatever? Because like just one more company won't make any difference. I think look at your fund as you would look at a startup. You wouldn't invest in the 57 companies doing the same thing. And there are more than 300 funds already. So you have to figure out why this is better. Number two, your fund model is your fund strategy.

37:51So don't go out there and say we're raising a 10 million Series A fund. Because that doesn't exist. That is not a real fund. And those two things don't match. Unless you're like, we never lead rounds. We just put a small ticket in, whatever. Then it's fine. But that is a very special thing. And then I think that the last thing is really helping LPs to very quickly get to a no. So giving them reasons not to invest in stuff. So you kind of get a good relationship, but also so you don't waste time. What's the most counterintuitive thing you've learned since you've been in venture? Yeah, so I think the biggest thing I've really learned is that rich people are a lot richer than you think.

38:25Like a lot richer. It's like I thought I knew this, but I didn't know this. I think wealth is an exponential curve. The person that's twice as rich as the previous person is a lot richer. It's like a lot richer. And this goes up and up and up. And I think that the funny thing is that people's smartness, if you want to say that, is more of a square root curve. People don't necessarily get twice as smart just because they're twice as rich. Like grit is worth 10 times more than smartness.

38:53So now, Hampus, before we leave you, we want to ask you for your controversial statement. And to anyone listening in and before starting the quick where I thought, And you said we were going to have a conversation that was interesting. Sure. It comes because we're going to talk a bit about what Pampers is going to share with us. Yeah, I guess like when you're asking me for the controversial statement, I would say like wealth is a bit of a dangerous thing. I have plenty of friends that like have huge exits and that are more scared now, that are less happy, that are more worried about their kids who can't date anymore because they're super, super wealthy.

39:31and they don't even know why people are dating me for the money or not. And I think that wealth is this strange, very bell curve shaped thing where it's really painful to not have money. And actually, strange enough, it's actually fairly painful to have lots of money. There is a really sweet spot when you paid off your student debt, you kind of live in where you want to live and it's super nice. And the more wealth you have is not going to make you happier. And I think it's one of those super counterintuitive things that people kind of say. but I truly believe that it just makes things so much more complicated.

40:03And I for sure want to make sure that I'm not buying the wealthiest person in the graveyard. I'd love to ask you, Hampus. You're doing very well with Pale Blue Dot yourselves and your three founding GPs. And first fund$100 million, second fund$100 million. You've got wealth probably headed your way. how are you thinking about that in connection to what you just said yeah so a couple of things we have one thing that we haven't announced uh that we will do the coming years about the carry um which is not costing the lps anything but a thought that we have that we want to do and the second thing is like i am extremely blessed for the lucky that i started my first company and and got acquired without any uh more or less any investors which meant that i did i did a kind of not like a crazy deca corn like one of the wealthiest exits you can imagine but to the exit where like i i suddenly realized hey if i can kind of buy a house i can you know pay up my student debt and it was so good because i think that that was so useful to just look around the world and realize that money is a tool to wield it's not something that helps to be in the bank account so like just realizing that if i really wish there was an organization that helped researchers i can actually go and co-create and go fund them right and i think it was such a great thing.

41:22I was so, so grateful, but I didn't buy a fancy car or bought a crazy thing. I actually bought an Opel Astra N-Joy 1.6 back in the day, when a post exit, because we had a kid and we needed a car. And then I bought a Ford S-Max when we got two more kids. So I think that was like, it was so nice to kind of just like think that, yeah, sure, I can buy like a fancy car, but it's going to be a more problem because if you have a fancy car, people will key it, people will steal it. Like, and I actually don't enjoy driving a fancy car more than I'm enjoying just driving driving another car. So I think it's like, I'm so happy that it's like grounded me.

41:54And I think that part of it comes from the fact that I've had like a couple of times that I was fairly close to death in different situations. Like the reason I have kids that are so old, like my oldest kid is 15. And the reason I have kids that are 15 is that I thought I had HIV 15 years ago. Like I had like a very, very scary moment where I thought I had HIV because I had a blood transfusion when I was traveling and i had a doctor who like thought that hv for a bit and 10 minutes later they were like oh you have super low iron values very long story but for 10 minutes i was like i have nothing hey i've got hiv and that when i when when i was done with a doctor and now it sounds like i pound the doctor to shit but i mean like when i was like done with that i was like oh my god what would happen if i hiv and i realized i really love kids i really truly love kids and being with kids and if i had hiv i wouldn't dare to be with kids not my kids not other people's kids so then like More or less after I calmed down, a couple of minutes later, I called my girlfriend and said, I really want kids.

42:50And she was like, we're traveling to Japan in four weeks. I will not be pregnant in Japan. And I was like, okay. And then we got home from Japan. I was like, I really want kids now. You don't really have an excuse now. So I'm so grateful. I have so much fun with my kids. I mean, it's so great to have somebody knocks on your door when you're in the middle of a Zoom call. We're like, when you're startups, you're like, you've gone for two hours. It's 10 p.m. in the evening. You're just jamming with them at Saturday night. It's a lot of fun. and my son knocks the door and he's like there's a new season i'm top boy i'm like what the fuck and then the people on the call it's like oh sorry i didn't know it was like see you later and then just hang up and i'm like let's watch it for god's sake and like if i had a three-year-old i mean that wouldn't be it right so like i'm having a ball with my kids but it's the thanks for the fact that they're an age which like we have an exchange but in 10 years i'm gonna be old and tired and my kids are gonna be like there's a new system of this in vr and i'm like I'm too old for VR.

43:41So I think it's great that I enjoy it. I'm looking forward to watching Napoleon soon on cinema. I really want to watch Doom 2 with my oldest kid. It's so great. So thanks for the fact that I HIV for eight minutes. To anyone listening in thinking that I like Hamburgs a bit too much, so I want to have something to hate him for, he just made anyone older than I guess 47 sound like they have one foot in the grave soon man which I think for our audience is probably a pretty significant yeah exactly everybody here is like exactly I'm gonna follow you on TikTok you managed to alienate some at least I'm happy about that any final remarks before we close this session I would say like the thing I would really think about first of all I would say like any VC who says being a VC is kind of like having a startup we both fundraise it's just bullshitting it like stop saying that because I think that being a startup is like a huge identity crisis you're building something that nobody knows what is and you're very strange building a fund is a hell of a fundraising it's really irritating but everybody kind of knows what you're doing so none of your friends would say why did you leave McKinsey for this so I think that's number one but also I think about when you are fundraising which is hell the thing about it is that think about every time we talk to founder and realizing they're kind of going through the same thing right now except that they don't have it like they have much worse than money situations which means that don't ghost them don't drag this out like if you think you're gonna say no just whatsapp them back and say i have a very hard time seeing where i get to yes i'll talk to people today and i see where i get and if they ping in the end of the night like you know 11 p.m and said did you get to yes and it's like i'm really sorry we didn't get to yes and i we didn't get time to talk to it and to be honest the fact that we didn't get time to talk about it probably means that we're not going to do it, right?

45:31Like move on because like we will just be dragging on. And I think that's empathy you hopefully get when you're raising a fund, that you hate the fact that people don't respond to your emails. You're just sitting around like, will they invest or not? And the founders are thinking the same thing. And now some words from our beloved sponsor. Appyday is the leading all-in-one ESG platform for GPs. Central to Appyday's philosophy is that ESG for your portfolio companies must be relevant and value-adding. Making you a partner to your companies, not adding more reporting burdens. Appiday offers AI-led ESG reporting, full SFDR compliance, including disclosure templates, EU taxonomy, carbon accounting, due diligence assessments, and most importantly, tangible tools to help your companies like ESG resources and policy templates.

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From the publisher
Today we have Hampus Jakobsson, founding GP of Pale Blue Dot with us for a very special episode dedicated wholly to raising a fund virtually. It came about because Hampus casually mentioned that he hadn鈥檛 traveled a single mile in the raise of Fund 2, which of course had us thinking: "Wow, we need to share this story! So strap in!"

Hampus is a GP at Pale Blue Dot, an early stage venture fund in Sweden to back European Climate Tech companies. PBD are investing out of Fund 2 with a total 200M$ AUM and an established portfolio of 32 companies and notable investments including Monta, Patch, OverStory, ClimateX and Opna.

Prior to co-founding Pale Blue Dot, Hampus was a Venture Partner at science fund Blue Yard and a prolific angel investor with more than 100 angel investments. He is a software engineer turned founder, turned angel investor, turned VC. When not working with ambitious climate people Hampus cooks, reads and thinks.

We鈥檝e had Hampus on before (episode #115 馃帶) and we whole-heartedly recommend you go check it out if you haven鈥檛 yet, 鈥榗os Hampus is hands-down one of our best guests on the pod. Smart, candid, top performing, and a rapid talker like none other!

Go to eu.vc to watch the whole interview 馃憖

Chapters:
00:02:45 - The Motivation Behind Saying No to Traveling for Fundraising
00:04:56 - Building a Deck for Fundraising
00:06:47 - Defining Your Fundraising Strategy
00:14:28 - Effective Meetings and Learning Opportunities
00:16:16 - Building Trust Virtually
00:20:06 - Being a Real Person
00:22:07 - Working with What You're Good At
00:28:09 - Dealing with Different Investment Perspectives
00:32:01 - Importance of Handcrafted Relationships
00:35:47 - The Quick Fire Round
00:37:54 - The Dangers of Coming Into Wealth
00:42:26 - Parenthood and the Love for Kids

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