Caroline Stanbury | Extraordinary Life Stories

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0:35Pitching products, drafting reports, analyzing data. Microsoft 365 Copilot is your AI assistant for work. Built into Word, Excel, PowerPoint, and other Microsoft 365 apps you use. Helping you quickly write, analyze, create, and summarize. So you can cut through clutter and clear a path to your best work. Learn more at Microsoft.com slash M365 Copilot. Welcome. Thank you. I'm so happy to be here. Me too. When I messaged you, I was like, this is probably going to take months to organise. It's only been a couple of weeks. I know. You know what? It was divine intervention because I am here dropping my daughter to university.

1:14And so I thought while I was in London, I'll come visit you. Super happy. Tell me, who is Caroline Stanbury? I don't know. I mean, I think I've spent, well, First of all, I'm an entrepreneur born and bred. And I think I spent my whole life reinventing myself to get myself to this point where I can live exactly how I want to without apologizing to anyone and do whatever I want to do. And that's how you live every day. Every day. Have you always been like that? I think no, obviously I haven't. I went to boarding school from six and I came out at 18 and then I got married and I was a completely different human.

1:54um I was much more grown up I ran multiple big companies um I had a lot of responsibility I had 22 billion dollars worth of investors you know um companies I had um just being at boarding school we woke up with a gong we were told when to eat you know march down to breakfast it's like being in the army so I think the moment I got out and what's really shaped me is I was like I'm never going to be told what to do by anyone and I think actually it was a pivotal moment I was living in New York and um I had a boyfriend but I wasn't working and he threw me out of the house and I sat on the doorstep for I think it was like six hours and I had his credit card and he said why didn't you go and check into a hotel I'm like use your credit cards check into a hotel you know next time I'm not a dog you know you can't just throw me out you leave and I thought I'm never going to be in that position again and I never was.

2:48How old are you at that point? 18, 19. So it's a proper defining moment of independence and kind of feisty determination. Yeah, I've always earned my own money, always wanted to, started multiple businesses, you know, I've been up, I've been down, it's, yeah, been a journey. Yeah, resilience is a word. I was thinking of a few, you know, reinvention you've already mentioned is a key, key word for you, but resilience as well. I think when someone tells me I can't do it I'm going to do it I remember when I was I had an eight-year law case with a civil liquidator and everybody my parents the lawyers everyone said you're not going to win um settle and I said I'd rather I'd rather live in a one bedroom with a flip down bed I'll be fine I'm going to go all the way and I went all the way and I won and I think when someone says you can't i say i can and that's what you know with sergio everybody said to me you can't marry a 24 year old and i did um it's inspiring actually and i've been listening crash course on podcasts and watching and listening to so much of your content and it's inspirational and also it's very kind of almost non-british british people follow tradition they kind of do what the herd do you just hit the nail on the head that is exactly when society told me i had to do something.

4:01My mission was always sitting back and I would sit by myself because I think that's the one thing boarding school gave me. Because you've got so much time in a room on your own, you get to sort of, I always helicopter myself and when they would say you can't do that and you've got to be married by this time and you've got to have this kind of job and this kind of thing. Who is society? If you look back, who are we looking up to? Let's face it, I mean, Princess Diana apparently had eight lovers um henry the eighth beheaded eight you know women what are we looking up to and i'm not to say they're wrong i'm just i mean well henry the eighth was but diana or whoever else how people get there but you know why is she are they the benchmark why is anyone telling me how to live my life when they haven't walked a mile in my shoes and and that's it and i lived experience from your point of view and being a role model which i guess it feels like you embrace now and i wanted to come to that because was there anyone that you know you mentioned princess diana and she was a role model for so many yes was there anyone that you kind of saw where you've gone from someone that you know ultimately refused to conform to now be unapologetically doing what you want when you want was there someone is there someone that stood out for you as a role model well i mean you know someone like diana actually wished she'd done more she should have probably left a long time ago you know that would have been but it's very hard in that position.

5:21For me as a role model, no, back in those days, I'm very, very old English society. You don't get divorced. You know, when I told my parents I wanted to get divorced, they said, stick it out. And the thing is, I've got to remind myself, you know, I hate some, you know, the word sacrifice in marriage. I hate the word, you know, stick it out. What does that mean exactly? I'm not going to die at 50. We're dying at 100. So technically, I'm not even halfway through my life. I've got to stick out the rest of my life with some. And that's not to say even if he's not a you know horrible person sometimes just circumstance happens you can't choose the person you're going to be with from 20 to 100 how does that work i've changed 57 times yeah this frightens me how many people live in that sticking it out scenario because of what their parents have said because of what other people have said and they're desperately unhappy and then you look at you look you go over to the house and there's a gritted teeth they live in separate bedrooms they loathe each other like loathe each other it's it what how is that to be looked after and something to teach our children i never understand like literally you should be laughing and giggling and i want my kids to know you know it doesn't matter if a relationship lasts one year one day or 10 10 years whatever make works for you i was thinking about again meeting you today that whole kind of yolo you only live once well you really embrace that you really do and too many people stick it out particularly going back to kind of one of the things that's defined you in the last say six years is your divorce to then kind of going right head butting the horizon doing what what works for you doing what you want when you want being uncut and uncensored with the podcast how many people do stick it out wait too long and then look back with regret and have that bitterness if you like where whereby they blame other people and blame yeah victim mindset i have this amazing ability to close a door in my head and once that's clicked or closed it's like someone said to me even like oh how do you feel about therapy I don't believe in therapy I mean obviously there are different issues that people have and this is for me this is my opinion okay because I don't need to revisit constantly why I am the way I am I understand that you know most people do have trauma from going to boarding school from such a young age but I can look at the positive the positive is I wouldn't have been able to start a million different businesses move to the Middle East 12 years ago when no one was moving to the Middle East you know I didn't know anyone there move to New York start I don't know marry somebody that's 20 years younger when everyone told me I was a silly old fool whatever it was you know what I mean like to stand on my own feet so boarding school taught me those things if I hadn't gone what what is calling my mother and telling her that you shouldn't have sent me when I was six gonna do now nothing absolutely nothing.

8:07I know where it comes from. I know, you know, that it wasn't the best start for me and a lot of other people, but it doesn't change anything. You know, you either sit there and wallow in self-pity or you move forward and make the best of what you've got now. And that, I think the self-indulgency of being able to sit and sort of go, I, woe is me, which we have sort of brought upon ourselves is, you know, I mean, some people aren't going to like it but you know i i've used it to fuel me not to sit in a corner i can feel that almost like the sort of the things that don't break you make you you know no question no diamonds not trying to be sort of cliche but that you know you look like you're thriving thriving you can see it in your eyes and and it looks like you know you're fully present properly alive whereas we both meet people through business through personal where you can see that they are masking they're hiding from real life.

8:59I'd rather have one day where, you know, I mean, and by the way, everyone gets the fear. You know, I get scared all the time when we invested in Bali. I've been to Bali once, you know, I'm building a hotel. I've never run a hotel. I don't know what we're doing or how we're doing it, but I don't really care. What's the worst that happens? I sell it. I sell the land. Goodbye. Nothing. Absolutely nothing bad happens, but it could be amazing. I love that. And so for you it's just constantly moving forward momentum yeah and i read i read i think uh again in the build-up that you know you're big on manifestation big love that and is that is that something that's come from making things happen and then having that experience to then draw back on which i guess becomes confidence and what i mean by that is the younger version of yourself that hadn't tried was still unafraid to and then you you learn from your failures right things that don't work but you didn't die you didn't finish you no and actually you're a stronger version of yourself And you normally learn that the worst that we all think about never happens, right?

9:59I've very rarely seen the worst happen. And, you know, look, obviously I didn't know that I was at what Manistar Fist Station is. And I always say, look, it's not a magic wand. We're not all sitting there and living in la-la land. But, you know, when I moved to the Middle East and I used to dream about this glass house on the water. Now, mind you, I live in the desert. I have a glass house now on a river. okay it's not the sea but I'm on the river in the desert I don't know how that happened um you know after winning my court case after being having I think those times I the lot I I had$25 ,000 left to my name across anything I'm just like you know and didn't matter how much money I was earning because the lawyers were taking it so then I you know I didn't want to work and now I'm more successful today than I've ever been and it's only growing and the thing is because I've got absolute confidence when everyone told me I wouldn't win and all and I won and actually if you read the deposition because it is online everyone if anyone's interested you can read it and she wrote at the end you should never have been here you should never be have been here and I'm sorry you ever went through this the judge took the time to write that and make sure everyone saw it.

11:13So, you know, it was very difficult. But again, I wouldn't be where I am today had I not gone through that. And had I not stuck to my guns, because I almost settled. Not sure how to tackle your taxes? Are you sweating the small print? You may be experiencing FOMO, the fear of messing up. The answer, using TurboTax on Intuit Credit Karma. They help you get your biggest refund, and then we help you do more with it with a personalized plan designed to help you hit your money goals. It's time to take your taxes to the max. Start filing today in the Credit Karma app. This episode is brought to you by Indeed.

11:57Stop waiting around for the perfect candidate. Instead, use Indeed Sponsored Jobs to find the right people with the right skills fast. It's a simple way to make sure your listing is the first candidate C. According to Indeed data, sponsored jobs have four times more applicants than non-sponsored jobs. So go build your dream team today with Indeed. Get a$75 sponsored job credit at indeed.com slash podcast. Terms and conditions apply. What kept you going? What keeps you going? You're a formidable version, probably the best version of yourself you've ever been right now. And those scars and that journey is all part of what's got you to here.

12:33you know you almost settled there must have been times when the voices you know people trying to talk you out of marrying Sergio and so on these these these different scenarios that have got you to it you know what's got you through what's the inner voice that kind of says screw you all I don't like but well exactly that screw you all I don't like bullies I don't like pressure being put on when I know I'm right I did nothing wrong and it's there for everyone to read in black and white um I don't like people being pushed around and as for Sergio they were looking at a cliche ex soccer player 24 I mean look to be fair to my friends and my family I had a girlfriend of mine I was 40 how old was I when I'm in 43 I would have said the same to be honest I was like there is no way this is going to work and I had googled every May to December relationship this way around and you know the the odds were stacked heavily against me but what i did say to myself is i did not leave for him right so i was going to anyway so if this lasted one month six months who cared right in my head it's okay i'm not looking to for him to save me i'm going to save myself and so this is you know i feel great right now and if it doesn't work so what and you know i really don't I always say you can't hold on by holding on to somebody and you know I'm not scared to be alone either because I I quite like my own company and I'm never and I thought to myself I'm never going to be alone because I've got three three kids and somehow they always come home on the weekend you also you've got an amazing social network as well which is actually I haven't told you this yet that's what drew me to you on my social media I very rarely go on I I post and then i try and get off because you've got a for you page and so on and i don't know why you came up in my feed and i won't remember the exact words you were using but you were talking and you were very pensive and you were talking about the fact that it's so frustrating you know lots of people and you love connecting people going back to that social you're never alone yeah you remember it when i elaborate a bit more and you were saying how frustrating it is that you you love being the connector and you love kind of almost giving there's so much about you that is a giving person And it's so frustrating when people either don't reciprocate, not because you're expecting it, but they don't reciprocate or they don't even acknowledge it down the line.

14:53Very, very common. I have that. Yeah. And I love, and it won't stop, and I'm thinking of the same, but I just, that's why I message you. That's fine. Because they like to take it, you know, people sort of forget when they get ahead. And I understand it, it's natural, but you know, I've had it lately, I can think of two people that have said thank you lately and I've made such a difference. I was like, oh, they're one of the only people in my life. And, you know, especially also because I have a limited amount of fame as well. And I know all these people. So people love to ride your coattails on whether it's, you know, going to a show in BravoCon or meeting like, you know, the housewives or whatever it is.

15:31Right. Simple things as well as business. It's all the same to me. Right. And then they forget to invite you or they forget to thank you or just say, you know, I don't know. I'm always, always remember the people that help me through certain things. And it's I think gratitude towards people is so powerful. And people generally, I wonder if they don't do it because they feel like it takes away from them their accolade. Right. That if they have to thank you, somehow they're not going to get the. the really good point i've not actually thought about all i know is that if someone had introduced us for us to be sitting here today yeah i probably would have brought them up yeah because i can't help it yeah and then i'll watch certain scenarios where i've connected people and then they they and even in the conversation they go um you know i can't remember how we got introduced but it's great to meet you and you think yeah well i shouldn't be looking for that but it's a bit like i will say it just now actually natalie imbrulia just came to dubai i introduced her to chris spade the largest radio DJ there on Virgin she got on stage and said I'd like to thank Caroline Stanbury for helping me do the ticket sales and I was like wow and that was in the Royal Opera House she didn't need to do that you know Ronan Keating always does it on stage when I when I've helped him out and it you know I would never expect that to be honest I don't you know really wouldn't that's very public and they don't know who I am anyway oh you know what I mean it's not important but they they did and they do and it's that i was like wow and all the people you know and it's great you actually name them as well all the people you know you can name two people i bet you've introduced so many people i'm doing it as a i'm a walking talking referral so i wanted you to know that was a key of all the things that you put out there and done that was the thing that i was like that's what i always say you're my kind of person because i know that that will resonate the other thing that i i think was a key thing for me was how hard you work and how potentially misunderstood that might be so you're a content creator as well as an entrepreneur as well as a wife as well as a tv and i think one of the podcasts i listened to literally potentially this morning you put like 25 pieces of content across all platforms and i don't think people and of course the content you put out looks like you're having a fabulous time yeah you're walking onto a beautiful boat going to an awards but you produce all that you curate all that no people have no idea i think so we have airbnbs we have a podcast we have a wellness brand i'm on the shopping channel america i have tv shows that i do i have women's retreats now that we do three times a year um we have i have a hair salon opening next month i'm in a diamond business in Dubai I'm the face of um healthcare and surgeons in the Middle East um I can't tell you how hard I work you haven't even mentioned your podcast oh my god and I know that in the context of sitting here now there's a certain amount of not necessarily prep but you know there's a lot of background information that goes into that and being available for it yeah I have 19 million downloads now um and it's I do so many things in a day plus I have three teenagers plus um we travel a lot and we work a lot and it it's crazy and people really still sometimes go i don't i don't think you do anything or he doesn't do anything how do you think this happens putting out that kind we do actually post 15 times a day across all platforms so that when you do open things you should see us which keeps you again i remember your words now it keeps you relevant current but that's that takes a lot of effort and there's a lot of creativity going in you guys are creating that you're thinking you'll be having dinner you know teams of people now um creating all the brands all the you know just standing on the shopping channel standing on these things everything takes so much work and nobody i can't believe people still sort of think that we i'm just sort of like sitting there counting my money in the bank doing nothing it's insane to me but so there's a little tiny bit of i'm not going to say bitterness there but it's the element of like it sort of makes you very real way it's like you know those people are out there the judgmental yes the the the caroline i've listened to and with now clearly just smashes through all of that but what blind spots you if you like what keeps those people that are haters negatives want to put any negative comments on all the positive stuff that you're putting out because it's always positive well because i think we make it look so luxurious and fun that people are jealous that it you know look if i just said i'm caroline stanbury and i'm lawyer, one job, people would understand it.

20:06Oh, okay. You know, like I understand that. I'm a banker. I'm whatever it is. I've written books. One job people like. I have 57 strings to my bow right now. And actually that's the way you have to be. You know, I have different sections that do different things. Multiple income streams. Multiple income streams. The only way right now to really succeed today is to be prepared in those kind of things. Everything. Bali is going to be my retirement once i've got that up that will just be cash flow the airbnbs will be that there'll be a time when i you know don't want to be doing this every day and i don't have the energy and all of these things i'm sure but right now for right now i'm loving everything i do but i'm setting myself up in a way that one day yes my life will be lying on a beach hopefully you know having pina coladas each day with my husband and on that is there like a north star for you and for Sergio is there like a do you talk about the kind of is that the dream to be so or is it or is it actually all about the journey because what I get a feeling is that you're loving every day right now yeah we really we talked about this the other day because you know I was thinking to move house and then I was like oh I can't do it again because we did quite well in property in Dubai and then I was like can't do it again I've only got three years left with my sons and I don't want them to have to move again until they go to university so then we were like you know after they go it's just the two of us where will we go and we were looking at a map and we're like we can actually go anywhere that's what's so exciting and because we don't know where we're going and what the journey look we love the journey like every single day something crazy happens to us um and you know as you'll see today we're here yesterday i was in the cotswolds we're off to paris tomorrow then denmark like we're going to rwanda next in a week then we go like a great what is it the shark diving then we yeah no day is the same right no day is the same that's really cool and you know i'm 50 this year like it's mad it's like i'm like i can't imagine like i'm living like this i love that and i think there's there must be a huge amount of people that listen and watch all the content you put out that are that kind of 50 year old woman that in previous generations was kind of over the hill i mean you look phenomenal thank you there are women in hollywood now there are women in all sorts of certainly in business as well that seem to be flourishing into their 50s that were almost sort of you know traditionally you know not not sort of celebrated if you like i always say you can go to the school gates and you can see a 50 year old woman you can see a 50 year old woman and there are so many things you can do for yourself and forget the facelift you don't want to do a facelift i understand that um but there are peptides and hormones that make you like i mean i have more energy than he does so you know there is no excuse to say that you know you can't get up and you're so tired all the time you can change all of that you can change i always say you're one step away from a completely new life you know get up and do something for yourself change your hormones if they aren't right because if men and women need to change their hormones as they get get older and and peptides are everywhere the other thing that's related to this is being a successful business women often and we know there's countless kind of books and podcasts that talk about that kind of morning routine get up at four in the morning run a marathon okay i'm not doing that well i'm really interested to know because one you look fab with it and there's a there's a mental mindset to you as well right yeah and i kind of want to know what what you do what works for you because clearly you're not afraid to try new things all the time peptides just been mentioned 10 years ago you were doing something else but what is it that's working for you right now do you have some kind of a morning routine you swear by right so what we do do first of all I moved to the sun and that was the biggest game changer for me.

23:55You know, even if you're having a bad day, and that's not to say I always get up and I'm like super happy. But the great thing is, you know, even if I'm grumpy, he's not. And it's, you know, vice versa. So we usually pick each other up. But we're quite happy people. I'm a very positive person. Even when the worst is happening, you know, I kind of laugh through life. But as soon as I've opened the curtain, sunlight does it for me. I don't know about anyone else. I stand on my balcony and I see the sun and palm trees. that's all I knew I wanted and I have it and that was the biggest change for me and then I think you know I go downstairs I do I put music in the house the whole house like the whole house I love it and we actually last night we went to bed listening to Calm I don't know if you've ever heard it I love that app um just things like that or we and I just creating an environment you created the physical environment where you choose to live we've seen my house yeah it's like a rainbow threw up in it yeah and literally because color makes me happy like you can't be unhappy in that house it's ridiculous I mean I'm never gonna be able to sell it because they'd have to meet someone like me but like you know I don't really care I come downstairs I was like you it is impossible to feel unhappy in this house my dogs look like teddy bears my tortoise is walking around the house you know it's nuts he lives free um the birds are singing outside I've created this I've got a waterfall I built so I could just hear water.

25:15I love the sound of water and I'm on the river and I just, I don't know, I created everything that I needed to be happy. And then I always think of three things that I'm grateful for, even if it's a bad day. I love that. I mean, just literally two days ago, I got back from Ibiza and we're coming into September as an Englishman living in England. This is going to be, this is the toughest time for me. Lack of vitamin D, no drawing the curtains back and sun shining. It's hard. I'm finding it very difficult here already. Just the, you know, there was a woman at the hotel I'm staying in this morning that said she'd just been punched outside the hotel.

25:51You know, I just I don't want to rush around and not be able to Dubai. I can take my things that I've earned and not feel bad about wearing them and, you know, scared to wear them or scared to put on a nice jacket. You feel like everybody's beeping. Everybody wants to get somewhere. Nobody wants to say hello to you. And that's just I'm not used to that anymore. Another thing that we sort of, I mentioned that sort of very un-British thing is in any way kind of talking about what we have. You seem to do it in a really eloquent way, in a really kind of, I'm not showing off, it's just who I am. And I'm quite happy to say I bought another homie's bag and so on.

26:26And yet, particularly sort of an English person typically doesn't want to talk about that and shout about it. But I like the way you get away with that. And you've incorporated that into your personal brand, if you like. Because I grew up in a world where, you know, if you were wealthy, you had these big stately homes, country piles, and then you're all meant to wear Marks and Spencers and share your bathtub with the entire family and switch off the lights. And now I live in a way that was something else I hate. Turn off the lights. You know, like we all grew up conforming to wear jigsaws, remember, and all of that kind of stuff.

26:58Barber. And this. So everyone's had a uniform. In Dubai, okay, I used to find it very flashy and it is flashy, but, you know, and obviously there is a darker side as in I don't like all the crypto and things like this and those kind of people. But I feel like I have, I've earned my stripes. If I want to wear a Birkin bag and that's my thing, I'll wear it. My kids are beautifully, you know, educated. My home is happy. I'm not doing it at the expense of anyone else. If, you know, I feel like it makes me happy, I deserve it. And, you know, if I'm happy, everyone else around me is happy. It's a good vibe.

27:35There's a really positive vibe off of you and Sergio. If you now sitting here, 49, best person of yourself, tell me how you define success. Oh, very easily. Someone else just asked me this. I used to think it was about money. It's got nothing to do with money. You, I knew I was successful the day I woke up and I'm completely at peace. I don't sleep. I don't have anxiety. I don't feel, you know, I'm in control of everything around me right now. And look, you know, I'm sure there'll be times I do, but that's when I felt truly, truly successful. And I've got, you know, freedom of choice. I can do anything.

28:16If I want to get up tomorrow, move to an island or move to Miami or move to wherever, I can. I don't have no one to ask. No, and I love that. And I think anyone that's listening or watching this for the context of the last sort of 25 minutes, you've been down to your last few quid in the bank and so on. So you've grafted to be in that position. My point being that there's always going to be someone that says, well, it's all very well saying that when you've got money in the bank. But actually, regardless of what that means to anyone in terms of how much, you've grafted to get yourself to a position where you can do what you want, when you want, who you want.

28:48Yes. Which is so important. And that's why I wanted to say, like, I get that all the time. So, you know, it's so easy for you. Well, I'm sorry. It wasn't. You know, I started all my businesses from nothing. I went out and raised money from, you know, funds. That's not easy to do. You know, nobody gave it to me. And I think that's a misconception. But, you know, that makes other people feel better about themselves not trying. And that's the problem. People get scared. They do. And this is where I think a key thing almost to sort of bring it full circle to kind of end on, this whole reinvention.

29:21I love it. Because I've pivoted. So I was doing something completely different to this and other things I'm now involved in because things actually went wrong. I was doing property development on quite a big scale. And then just systematically, it was almost like the universe just did so many things to kind of make it so complicated. Pushes you where you're meant to go, doesn't it? And it was really stressful. Yeah. But it was also a whole moment where I'm going to use your quote, I'm not a tree. Yeah. I can move. And that was such a, when I read that or saw that somewhere where you said it, I was like, there are so many people that almost freeze.

29:53Freeze. And back to this whole YOLO. I think you can't choose anything else. You can be a completely different human. Why do you have to, that, that didn't work for you. Business, the principles around business are basically the same. In any business you do, you can totally pivot and do a completely different thing. And I, please, I suggest to everyone watching out there that you learn very quickly how to pivot because AI is coming and all of these other things are coming. What are you all going to do? Sit down and not work again because computers have taken over? So you better think hard and quickly.

30:24This goes back to the victim mindset. You know, I used to be an accountant. Now I don't know. No one needs an accountant. And I think, would you also agree that because a huge part of your kind of listenership, if you like, and people that know you resonate with this kind of 49 going into 50 year old people where they might have been doing something very unlike you. You've got so much on your resume, right? And there's probably so much more you're going to do that you haven't even thought of yet. And I used to think it was against me. Now I know it's for me. But there are people that, and this is probably almost a question of advice from you, there are people that haven't had that history.

30:56They've got to 50 and they've been an accountant and so on. And now they know either that job's gone or something, a change of circumstances means they've got to pivot and they are frozen. What advice would you give to them? And what I mean by that is maybe it's just a small step in the direction of. If you have numbers behind you and understand that's truly the beginning of any business is numbers. um so accounting or you know as i said you can apply it anywhere and i think it is just a mindset really change your mindset change your life it's that simple um if you have a can do like if i'm hiring someone i never read the i mean i read the resumes but so many times i've been lied to i don't hire off resumes i'm it's about the person who says i'm not going to leave them because you haven't finished.

31:46I've had women walk in and going, oh, please, you know, I've got divorced and I need a job from nine to four because I need to pick up my kids. Well, that's lovely. I never got to pick up mine. So no, you know, you're going to work a day normally with all of us. You know, the world doesn't owe you anything. You need to think out of the box. You can start Airbnbs. You can start, you know, renting out a room in your house. You can start. There's so many things today. side hustles the internet is an amazing thing start selling i didn't i had never had a wellness brand before now i'm on the shopping channel god knows how where do you get your inspiration from from these for these ideas because um is it like you and sergey bouncing around going somewhere and then thinking we can do this better than what they're doing well that's a great idea take that churn it around because you're clearly a formidable business woman well and you've got experience as well so do you sort of almost have a spontaneous the wellness brand came because i'm that much older than him and everyone wanted to know what I was taking or what keeps me looking this way.

32:42I was like, okay, we'll start a wellness brand. And that's how that happened. Airbnb, I was literally thinking the TV show had gone. How am I going to make passive income? And then I started playing the banks. You just buy one, then refinance. I think the last one I bought was, I put zero. And once you've learned how to do that, you've learned the game really. And I think when you when you're not scared it is a game business is a game and i think people have forgotten how to play it love that i talk about live form is a gamify it and then and that also then stops this whole wallowing and freezing and taking it too seriously because like you said earlier there's so much you've said in this conversation i'm not worrying about these terrible outcomes that often don't happen i could talk to you for so much longer and i haven't told this i'm a dad to two teenage daughters oh so role models for me uh women kicking and and doing amazing things is so important to me.

33:34Very hard work. Yes, it is. My boys are a lot easier. I've got hormones raising. Everywhere. I've got, you know, the whole thing going on at home. But talking to you, it's an inspiration. Thank you. And I think, you know, if you don't already know it or feel it, I hope you do. You're a proper role model. Thank you very much. Thank you for, you know, making time to spend time with me today. I've really enjoyed myself. Thank you for having me. Thank you, Carolyn. Lovely.