Triple Charm | Extraordinary Life Stories

0:13Amalia, Reina, Gabriella, thank you for joining me. Thank you for having us. Tell me who you are. We're Triple Charm. We're three sisters who write music, dance, and create content on social media. And you're on a world tour. That's right. We're in London. You've never been here before, right? No, we had actually never been out of the US, so we just got our passports last year. Yeah. With a bang. So it's Paris, it's the whole Australia, you're doing the whole thing, right, over the next few months. Yes. How much prep's gone into that? Lots of prep. Yeah. we so molly is our choreographer so she comes up with all the choreography for all the performances so from that point to i mean our mom's our stylist so she helps with all the proper family stage outfits yeah so it's been a family a family effort and it's been fun though but so i want to know how it all started and just for context world tour the oldest 20 youngest 15 and you've been going since 2019 that's unbelievable you know do you feel that or do you kind of just live what you've been doing and you know it's all sort of happening yeah it feels right almost it feels like it's what we're meant to do i think from the beginning we always wanted to be in the entertainment industry we started as competitive dancers the first time i was on stage i was two yeah so the stage has been my home forever so you were the girls with the hairbrush singing in the in the mirror right oh yeah absolutely we have plenty of home videos to show that for sure but when did it become serious so then i think there's a there's bring your dad in who's in the room with us right there's a huge amount of family support there for you to be able to thrive what you're doing but when did it become something where actually we could we could really go big with this I think in I've always had my like individual passion for performing so I started pursuing professional theater when I was six so I kind of went on that solo journey for a little bit and then in 2019 the girls wanted to start singing and when it really became real was when we went to something called the World Championships of Performing Arts.

2:08It was in Long Beach, California, and we went to represent the U.S. So every country came to this competition for performing arts. And so I was going to go individually, but my mom was like, I can only go if the girls go. Because at this point, we wanted to start singing. That's when we started. We wanted to start singing because we were very inspired by Amalia. She was always in the car doing her warm-ups, and it was only so long that we could listen until we had to join in. So then once we all tried it together, I think it like collecting we're like could we do this so if your mum hadn't suggested that potentially you wouldn't have all joined up yeah oh yeah so cool and there's a trust right because if you were three individual girls as friends there's there's there's you know potentially different directions you bring in but you're bonded by that whole family thing with your mum and dad support yes exactly yeah at the end of the day we just love each other so much so everything comes from a place of love every single thing we do that 100 % can feel that thank you yeah it's probably a key strength of yours right and then and then you're aligned you know you're aligned and you're looking out for each other you know your your mission focused and what a what a thing to be doing right and how good is this weather i mean like we don't get this weather i think i think it pretty much arrived when you guys got here because you're not seeing england how most people do yeah you guys saw big sun is shining and yeah london looks good in the sun so i'm going to thank you guys for bringing that well you're performing at the o2 tonight it's massive i mean i think it's sold out right yes yeah i mean that's huge so i want to know you know that the journey that's sort of gone into planning this you know who decided where you go Why London first?

3:35Yeah, so London actually has been a really cool spot for us because a lot of our audience is based in the UK. So our song was trending on YouTube in the UK before it was ever trending in the US. So we knew this was definitely a place we had to hit and we did a poll on our YouTube asking everybody. We said, we're going on tour. What cities do you want us to come to? I think we had like over 200 ,000 comments and replies. And so a lot of people said the UK. So here we are. It's smart marketing. it actually sums you guys up so from performing at such an age to then putting yourselves out there on social media and social media is zeitgeist timing for you guys right you know you actually want to perform and you embrace that because so many people don't so many people they might want to they look at you perhaps with envy but they won't put themselves out of it you exude that and then you bring that fan base in you actually look at well where should we go and what should we do so is that how you determine the tour Paris Australia so is it where the majority of your fans are outside of the US.

4:31Yeah, that's been such an important factor for us to like really get to know our audience and to pull them and to include them and everything because they're the reason we're here. And so I think also including them and everything makes them feel like a bigger part of this journey, which they're a huge part of. Yeah, you bring them in, right? And you have that huge engagement. But that's seriously smart. 15, 19, 20 years old, right? And you effectively would, you wouldn't have done this 15, 20 years ago. You'd have a manager giving you advice and they they would tell you how it's all done. Whereas it feels like you're in control of your own destiny.

5:03You're making decisions. Am I right? Yeah, exactly. How cool is that? It was definitely a learning process. So we released our first song, Move On, in 2019, and we published it and we were like, okay, now how are we gonna get views for this music video? And so that's kind of what started this whole thing. It's definitely been a learning process and we've just kind of developed as we've gone along. But by doing that, you put yourself right in the, in the firing line of kind of criticism or getting it wrong. So you guys don't seem to be afraid to fail in broad daylight. Yeah, you kind of have to have tough skin, thick skin.

5:35And we always say like we try not to let the good get to us as much as the bad, because if you let one get to you, as soon as it flip flops, it'll bring you down. So we kind of just stay on course and just, yeah, I think we have a strong sense of mission. So that's what helps us. Yeah. So even if something doesn't go how you want it to, I'm just going to pick a bad example. It's a video you do that just doesn't go viral. like so many of yours have you move on and you kind of look at why it didn't and so on how much of being the three of you kind of picking each other up so if one of you is sort of you know upset about something do you have to find that you just naturally all kind of support each other definitely we each have roles and strengths when it comes to the business side of triple charm amalia is the choreographer and the dance teacher reina's the editor and then i respond to comments So we each have our strengths that we bring to the table.

6:25And so we try and utilize each one of our skills. Brilliant. Yeah, it's like a puzzle piece. I love that. And did you organically work that out? Did you sort of almost kind of like, you know, kind of, Gabby, you're really good at that. Can you do this? Or did you kind of put your hand up and go, I actually have a natural talent. But it's something going to do. How did you coordinate? It took trial and error for sure. The first, I'd say the first year was definitely, it was bumpy. You know, we were all trying to fit into the same roles. And so then that gets a little tricky. But then once we just stuck to what we're really good at, that's when it really started to sail.

6:58And that's definitely a strength of like knowing each other really well. I mean, since they were born. So we already know each other's skills like outside of this group. So to be able to bring those into the group was really cool. It's awesome. I've got to bring your dad into this conversation and your mom, but your dad's in the room. Yeah. Because you couldn't have done this without family support. I'm a dad of two teenage daughters. So my weekends are dad taxi and so on, right? so there's safeguarding that you guys are put out there in in the public so you've almost got that sort of advice that maturity from but also support now we were talking before camera one of you said you were into tennis and suddenly you're supported with that yes how important has that kind of family support been that's been instrumental yeah that's i think one of the most important key factors for us we're so lucky to have such supportive parents i love the fact you feel that you know you don't Take it for granted at all.

7:46You know that you, I guess you couldn't be sitting here ultimately, especially at the ages that you're at without that support. Exactly. It's been incredible. And I think one thing that was really important is our dad had a background in marketing. And so he taught me from a young age. I wasn't allowed to have social media until like the proper age. And even then I had to wait. What is the proper age? It's 13. Okay. So I had to wait. All my friends had gotten social media and I was like, please dad. But he had really taught me the value of it and that you really do leave a footprint. and so now going into triple charm we knew the impact that social media does have and so that was really important to know right off the bat i bet you were like a cork in a bottle that you're saying you couldn't wait to go which is probably part of your drive yeah exactly you were waiting and you were learning yeah fair play from an empathetic point of view as a father my daughters are afraid to put themselves out there what would you say to someone that's looking at you guys living your best life right on a world tour because you put yourselves out there followed your passion yeah but along the way you must have taken criticism you know negative comments you know what advice would you give someone that's locking themselves up a bit and not doing what they'd actually love to do yeah you know what I would say that you're actually not alone um I I struggle with that still and I think it's I'm very lucky to have my sisters there to fall back on and they're always there to pick me up but even myself putting myself out there alone without them is new and it can be uncomfortable.

9:06So I totally understand, you know, that fear and just being vulnerable on social media feels so scary. But I think to me, that's when I feel most connected is when I see artists and creators being real and being themselves. Authentic. Authentic. And you guys exude that, right? All three, there's no show here. You're exactly the same out there before we came in. You're just yourselves, right? Yeah. That's super important, isn't it? Yes. And And I think whatever you like to watch people, I think you always find people online that are similar and that appreciate you. So just don't be afraid to put the real you out there because you'll find your people.

9:39I think I love that. I mentioned negative comments. It sounds like you're the one that deals with. So you must get them. I mean, a lot of it may well come out of jealousy. Right. And of course, I know you've got such a loyal following, you know, and a really engaged community. But there's going to be comments coming in just trying to bring you down. And so how do you deal with that? Yeah, we've built such a positive. fan base, we only give attention to the positive comments. So I kind of try and, you know, when people come to our page, they see mainly positive comments because I reply to them and I try and give them as much love as possible because they're giving love back to us.

10:13And so I think it's really just, you know, picking your crowd and because a lot of creators respond to the negativity. And so then it grabs more negativity and they hold on to it. But we just kind of let it go. We just say okay that person maybe they're having a bad day you never know what's going on in their life that's such a mature you're 15 right that's such a mature mindset you've all got that because there's an expression water the flowers not the weeds i have i'm 47 i have a mindset sometimes i'll focus on the negative something that's bothering me where's that come from does that come from family upbringing does that come from maybe role models you've aspired to be or you naturally because you're super positive all through is that is that something that's just been bred into you almost exactly i think the girls have inspired me so much i mean i've always looked up to them they're my older sisters and i think i've matured naturally and just because i think they're older than me i just have always wanted to be more mature and be like them so they've just really taught me and same with my parents they've all taught me really good um foundation and building so important mindset it's amazing i mentioned role models so the three of you are kind of pioneering you've come you've got the world tour on the back of actually being to put yourselves out there and build this following social media to build the community that want to come and watch you pay to in concerts and stuff who's been your role models maybe maybe a question to each three of you and how's that combined for triple charm yeah we're definitely very inspired by um i would say like destiny's child the jonas brothers other sibling groups and then also you know what we want to do it is kind of um unique in the sense that we want to be the top creator online like social media creator and musicians and so bridging those worlds together it's been i mean we see why that's not the most common thing because it's like two full time jobs but that's our real goal there's gonna be a team going around you guys pretty soon right surely it's gotta be soon yeah yeah what about you i would say for me this is a little bit outside of our industry but watching my mom work really hard she's been a professional and so i've watched her work for since i was born that's been incredible to see i've just been surrounded by hard-working women my whole life and so that has just been super yeah super impactful you do what people do not what they say right yeah and then i would say in terms of triple charm we are really inspired by k-pop and so we like to bring the dancing and the music and singing all together and combine it so not only social media but singing and dancing at the same time yeah and we're talking out there about the fact that you're on stage tonight and without in any way being arrogant at all you're not nervous about it at all you're prepped you're ready and you can't wait that's when you guys are your happiest right yeah right so in a few hours time you're on a stage with however many tens of thousands of people yeah i bet you can't wait yes that's why you do it Yeah, we're excited.

13:08That's been our favorite thing because since we grew up on the stage as dancers, we've always looked forward to having music that we could perform live. And so we've done, I think, three shows before this world tour and just getting on stage and hearing the crowd sing back your own songs and then watching them do the dance trends that you've done online. That's just it's incredible, honestly. It's super impact. Those three shows were all sold out. And it's just a great feeling to know that people are coming to, you know, support you and your passion. and see you in person so it's like you want to give as much um energy and your best effort when they're making an effort to come along so they can't wait to see you right but you i love the humility there where you know that you've got a duty almost yeah to entertain them which is what you guys live to do yeah amazing has there been a kind of big break moment so from uh wanting to be performers to now being ultimately doing a world tour was there a moment where you all kind and I looked at you and went, oh, we're getting some traction here.

14:05I think it's definitely our first viral video that we had. Yeah. We danced in the rain. And so that video. I watched that video. Yeah. Oh, wow. It was our first video to, I think, break a million views. And so now that seems like to us crazy because we've gotten hundreds of millions of views, which sounds crazy. But for us, that was just insane moment that we were like, wow, this can really become something. Exciting. It was so exciting. We had been posting for a while before that had happened. So then to see that big break was really special. That's key, right? That's the bit I wanted to get to, right?

14:39So prepped and ready for the start of the world tour tonight. Doing this is part of the promotion, if you like. There's so much effort and graft and work that's going into this. So I want to almost capture that from aspirational people looking at you going, I want to do this. Yeah. It's hard work, right? Yes. And there's hours and hours that go before you even get, you know, months, years, whatever, before you go to a viral video. That's right. Talk me through that. that sort of resilience you've got to just keep going. Yeah. So when we first started, actually, there's a few steps that we went through.

15:08We did this thing called Operation Rally Up. And this was before Shortform had come to Instagram and YouTube. And it was named after our first, our second single. It was called Rally Up. So what we did is we went to accounts and like influencers, celebrities that had a similar audience to what we thought would be our audience. And we went through their followers and we clicked on all of their followers and liked their videos and commented on their posts and hoping they would come back and just hoping they would come back to our page so we each did that for an hour a day and we did that for what three to five months and then we built up to 7 000 followers we were like oh this is awesome and then we started posting on social media once short form came out and when we started we did three videos a day for i don't know how long that was probably a few months i think you start to realize that there isn't really there's no destination like each milestone like when you hit a million views you're like oh we made it but then you're like wait no we did it and I mean even now we still have goals in the future so I think it's just about really trying to enjoy the journey and it can be hard sometimes you're just so focused on the future but just trying to be present in the moment I guess.

16:14Brilliant that was the next thing I wanted to bring up you are on an amazing journey and and still again so I know I keep repeating that but it's amazing but the world tour is clearly up on you it's massive but what would be a milestone that if you were sat here now because I know I know what you girls are like you'll you'll reach it and you'll be on to the next thing but is there something that you just love to achieve and that could be performing somewhere it could be a sort of number of viral views on something what would be the sort of milestones for me I think at the moment it would be to perform at a big like music festival like Lollapalooza or a headline at one of the like Coachella or something I think that would be a huge milestone and that would be just so fun to know that to look at the crowd and be like oh my gosh all these people know who I am yeah you know and just to have you do that right you guys manifested so much already that's right I would say um we really view our channel as a variety show so we do dancing comedy sound acting challenges so for me I'd love to explore different avenues of entertainment like tv shows movies back to naturally performing I think it's only like a month ago you did a siblings one way you kind that came up so i'm the oldest and it's just like it's creative you're obviously having these chats and figuring out but what would be the north star of that variety you know would it be performing somewhere like in the uk we've got the royal variety performance where you have a comedian followed by a singer followed by you know someone juggling whatever yeah um is there so is there a platform because because you've got you've got the social media side of things as your as your world now so is it just is it just killing that and owning that space yeah i think something that would be really cool too is to host SNL and also be the performer.

17:55I've seen some artists do that. And so I think that'd be insane. You'd be great at that. Thank you. Yeah. That'd be super cool. Yeah. I definitely agree with like, um, I think on our YouTube channel, we want to keep building that world and make it fully immersive with like really, um, thought out and like high produced videos because I do think like YouTube is our own streaming network now. So I think just really creating because we like acting and we like we're really into tv and film so maybe creating our own series on there would be really fun there's there's so much that you're joined up and clearly can probably just only focus on what's in front of you and what you're doing but do you ever have the chats about further down the line where one of you might have aspirations to do solo stuff and so because at the moment you're very much into linked and combined one of the biggest threats of a non-sibling kind of group if you like would be that you know you haven't got that trust and you kind of wonder whether that person's ego or mindset is going to take them off you know um I didn't see you guys having that but is there are those conversations where it's like this is something I want to do are you are you sort of having that now so that you're prepared or is it just too much going on and you're just too aligned I think we all know that we individually have passions outside of just triple charm so for me it's Broadway Broadway's been my dream since I was six so I would love to do that one day and I think the girls know that but that's cool because you put it there and they support them that doesn't stop you still doing what you're doing if anything it's probably elevating to do that yeah exactly so i think everything we're doing as a group will definitely elevate us individually when we decide we want to do something like if gabby wants to have her own clothing line or reina wants to create her own active wear things like that if this what we're doing right now is just going to elevate us in the future so it's just exciting to think about the future for all of us it's a key message here as well right is you guys are super smiley positive and following a passion you there's an argument that you could be um sacrificing teenage years of having fun and i'm talking drinking and experimenting with stuff that kids do right but i don't feel like you for one second feel like you're missing out on childhood you know what i mean yeah you're and that's the guidance you've had with the family the fact that you're on a world tour and your dad's with you right how cool is that i mean you know if i said to my daughters let's go around america it'd be amazing that was just be a trip let alone it's it's work do you do you am i right in saying that there's not one bit of you that misses what other kids could see as a sort of a normal childhood if you like yeah i would say it depends on like there's definitely things that i don't think would be fun like definitely not into like the drinking or any of that um but there are sacrifices like maybe sometimes you will have to come back and practice instead of staying out and i don't know going to the mall but then you kind of weigh the like the benefits and we do find what we do fun so i think yeah kind of also think like big picture and think into the future a little bit it definitely helps that our friends we grew up doing competitive dance so all of our friends have had like big aspirations too and so they are very understanding of what we're doing and so that's cool so the friendship group you've got around you is actually supporting of course yes so that's been huge for us too yeah yeah i get that because um you know the the sort of the mall side of things i mean you've got a world tour right so i'm interested to know it's it's a fair few months three months worth of traveling yeah of course you've got to space it out because it's high energy and choreographing different things so so how much of the next few days weeks is work and how much do you go and see big ben and go to eiffel tower and so on how do you break that up yeah when constructing this tour we made sure to add time for travel um because when you're with a label it's easy to like have shows back to back to back so since we're independent artists we have a lot of creative control and control with our schedule and i think that's a huge benefit for this for world first world tour i think it's super cool yeah yeah hopefully that's so cool so that's a really key point there's no artist there's no one saying i need you to do this need you to do that which i value from like this program no one's saying i need you to do it so you have that whole creative control so you can you can plan how you want to so you're living your best life ultimately you're performing but you're traveling traveling the world so where is not on this uh world tour that you'd i've heard in a separate interview india you've got a lot of fans in india so i guess there's probably already thinking about the next one right yeah where where could that be i think definitely brazil we would love to go to um we'd love to do a show in puerto rico that's a special place to us because we're Puerto Rican and we filmed some music videos there yeah we're 50 % Puerto Rican and 50 % Polish so we're right by Poland so that would be really cool yeah I have to do that absolutely yeah so um I love this this sort of thread with uh being independent so I guess you guys are probably aware we talked about role models earlier and names people but you are now role models so the way you're living the way you're putting that discipline into what you're doing and achieving what you're doing is massive i hope you guys you can feel that from me and you feel that and you get that feedback um but if someone was wanting to be um and it's probably a young girl that would love to have this like what advice would you give them you know and i'm talking about where to start and the sort of the things they could try and start to do to in any way get close to what you guys do yeah i would say um the first thing is to plan out exactly how you envision your future and just visualize every night before you go to bed picture five years down the road what you see for your life because when you start to visualize anything that sort of comes your way that would lead you to towards that goal you start to kind of put that plan into motion so visualizing is huge and I would say a lot of people are nervous to take that very first step.

23:41So just take it day by day and just little steps at a time. And before you know it, you'll be somewhere that you were dreaming about five years ago. That's amazing. I love that. That's so mature, by the way. You know, that visualization and then working out the goals. If you're pointing at it, you'll make it happen. Exactly. And it's frightening how many people have negative visualization. I can't do this. I won't do that. You're not going to. Yeah. Yeah, that's not good. Did you have, that sounds like it's come through again family and then you've all embraced that and then of course you all align yeah another key thing that's a key mental thing to do what you guys do you have to keep physically fit yes what do you do do you guys have a morning routine do you do it together do you do it separately we do it together which definitely helps um and then i mean i love to go on walks so i'll just walk a lot and we each have our own thing like molly loves yoga gabby also loves yoga.

24:34Lots of singing and running at the same time, like on the treadmill. That one's not as fun, but it definitely pays off when you're dancing and singing. For sure. You won't be out of breath. It's definitely like a physical routine as much as a mental routine. So I love to journal. I like to read. So we each have time at the end of the day to kind of decompress on our own. But in the mornings, we like to spend time together and we have a trainer that comes and works out with us three times a week. So we do that. So we have different things, both like physical and mental yeah it's really cool and it's also a balance between being sisters not just like co-workers or teammates and finding the time to just watch a tv show or a movie together and hang out so and that that element of physical training is to make you um fit and sharp for your dancing routines and looking good on stage and all that sort of stuff but it's also stimulating creativity yes so you both understand the power of mental and physical fitness so how do you harness the creativity it sounds like when you're out on a walk you might get your ideas and so on and you just sort of put these things into your phone and then come back and share them and I want to know where like that sort of videos you put together if you like how do you combine on them so you come back from a workout and you're like I've got a great idea and you're thinking about some comments you've had that stimulated the idea how do you how do you pull that yeah I think I don't know creativity is a very interesting topic because it's all like in your head it's all starts with an idea.

25:56It all starts with something that you saw or an inspirational quote or something, something that stimulates that part of your brain. And I think it's such a huge asset and to our business because it is creative outlet. Our YouTube channel is our way of talking to the world and just putting messages out there. I think it's really, sometimes it's hard. You can get lost within your creativity and you can also be have like stuck almost in a thought but I think at least for me I just kind of like to just sit down and journal and just I kind of harness it by just being still and like thinking and fully present fully present yeah yeah I think of creativity as like this might be a weird analogy as like a faucet and you're just the bowl that has to be ready to catch the water um you're not the water though that's gonna and you don't know when it's going to flow out like the creativity you don't know when it's going to come but you got to be ready to catch it i love that and also keep the tap going yeah so that there's always a flow because if you shut it off and and i've mentioned it already but at such a young age right have you got a kind of barometer or a kind of uh uh another pool of people you can go to to bounce those ideas off because they you clearly work really hard to get those first viral videos and then you just flow and and you know you almost don't need anyone else but when you seek that have you got other people you seek kind of advice from or do you find that just the three of you together it's enough it's usually the three of us and our dad so our dad is extremely creative and so normally it'll be like our dad has he's the one that usually has the crazy crazy ideas and we're like okay let's rein it in a little bit um so we definitely bounce ideas off of each other i think the best ideas i've had are from other people's like initial concepts and then i kind of refine it in a way that I think would work best.

27:44Sparks inspiration. Yeah, it's definitely just the four of us kind of collaborating all the time. And our vocal coach too. She's been a Molly's vocal coach for a long time. She's definitely a good person to bounce ideas off of. So the bigger team, you can just sort of bounce and they'll, yeah, because sometimes you need that validation or I mean, has there been a video that's gone viral that you've almost been surprised at? Because you're putting three out a day for a while and then suddenly, and then there's others that have spiked yeah have you had that experience as creators where you're like why did that do so well and also one you've been really proud of and thought this is going to go brilliant and it's just not gone well exactly is that quite normal yeah that definitely happens and yeah you'll notice that sometimes the things that you wouldn't expect or necessarily want to go viral as much as the others will and so yeah it's kind of a balance for us of putting out content that we think can reach um like the most mass amount of people and then also content that we really like stand behind and really like so yeah it's like a mix between the two i love that so actually the heart of it you wouldn't put anything out that you're not proud of super excited about and authentic and then back to that earlier part of the conversation if it does well then great if not we're doing what we love anyway exactly i'm conscious of time there's so much you've already achieved in such a short space of time that would be deemed successful what would be your definition of success that's a tricky so i could say that's probably let's make that a triple charm kind of answer what would and i guess there's a probably a legacy question there right you know so you can sell out stadiums and concerts and so on you can be honest but you know sort of where does that land where it's like then i'll feel i've achieved or i've been successful from the beginning we always had a goal of just spreading positivity and love into the world so seeing that reflect through our audience and through our social media has been a way of way of success for us I think also success isn't just numbers I think it's also impact impact yeah like pop cultural impact you have or reach in terms of a global scale I think social media has been our way of reaching that success to all different types of audiences and crowds and parts of the world because without social media we wouldn't be able to have fans in India or people watching us from Brazil or the UK you know we probably wouldn't even be having this conversation that is such a cool legacy and no destination and actually I love the fact that you've got social media because it gets and rightly so for lots of the sort of doom scrolling negative algorithm you use social media as a force for good everything you put out in the same way that like you said the authenticity of you guys is positive and inspirational aspirational and you know that's that's massive credit to you guys i'm so impressed with you thank you i'm so pleased that you made time on the on the cusp of you know your first performance in the world tour i feel super privileged to have met you and that's the luck with it thank you so much thank you for having us thank you guys thank you Thank you.