7 Years in the NFL Taught Him One Thing: The Tax Bill Is Bigger Than the Contract

0:03Okay. How's everybody doing today? Okay. That was a little bit better, a little better. So I'm super blessed to be able to be up here. You saw my son actually on Unleash Power Within. He walked at four years old this last year. He walked on fire, which was really cool with Tony. Tony actually walked him across the 12 feet of Kohl's, like 1800 degrees. So it's interesting how we like build our kids. And some of you have seen my son here before. So it's a blessing to be He'll spend a lot of time with him. Today, we have four amazing pro athletes up here. We're going to start off first with Bronson.

0:33You played seven years in the NFL. You're out of Utah. You got a family. You're kicking butt. You're in the tax industry. And tell me, tell me what the, I'll just start off with this. What visualization affirmation rituals did you do to become one of the top one percenters? Oh, that's a really good question. I really love mindset training and mental strength performance. And I would say the number one thing that I did was every day I would write down two to three things before practice and make sure it was two to three words long. And then before I went out, I'd review them, but they had to be very actionable.

1:15And then afterwards, I'd review them. And it made it so my mind could be in the present instead of being in the future where fear is or in the past where regret is. And so being able to really get myself into the moment was vital for me. What's a million dollar lesson that you can share in your life, whether it could be financially or it could be with your family? What is that big lesson that's made you who you are today? It's a really good question. I would say the lesson that's made me who I am today is remembering those who came before me. and the reason why I say that is because you know my dad came from Tonga when he was eight years old moved here and ended up making it to the NFL now some of the things that he had to do and face were I will never have to do those things like you know he had shoes him and his brothers sisters he's the oldest of nine they'd share the same shoes put cardboard in the bottom of his shoes.

2:18You know, I'll never have to do that. I'll never have to experience that. And so remembering those stories is for me, it grounds me and keeps me focused, but also energized and hungry and humble, ready to go to work. So that's, that's pretty powerful. What do you do for your kid that your kid will never have to do that you did? I think one of the things I remember growing up. I remember I, so my dad was a football coach and there's five of us kids. And I remember, you know, my mom tells a story where I would, she talks about how one day we're driving down the street and I looked over as, and I was like, oh, I'm hungry.

3:02Let's go to McDonald's. Right. And my mom, you know, my mom looks at me and looks at her purse and, you know, we're month to month family. So she looked in, saw a dollar bill and was like, yeah, let's go do it. And gave me a hamburger. Right. But then the stress and the fear and the worry that she went through, I'll never have to go through. My kids won't go through that. And so for me, it's, but the story needs to be told because there's a valuable lesson there. And to show them, this is what this is what grandma and grandpa did. And, you know, just so that we could be where we're at today. And so I think that's something that's important is telling the stories and experiences that those who came before us, you know, have gone through because they're some, I mean, all of us here have family have stories that might be, those stories might be asleep right now, but we need to wake them up and start telling them.

3:59That's powerful. What's the most costly financial mistake that you've ever experienced? It's a really good question. I would say this. So my first year in the league, I got hurt my first year and I really didn't understand how important tax strategy was. I mean, it's our largest expense and I didn't under, and you know, know for me being able to go into you know you're as an NFL player you're W2 and you know that's tough uh but I uh it's tough and you're taxed by where you play right um so for me uh what was costly was just sitting back waiting instead of going and learning these things especially for me where you know I had the access and I didn't get it till the next year where I was hungry to go and ask the questions to the different family offices about, okay, how does this work?

5:00How do you view this? What should we do here? And I, for me, that really changed it for me because, but that year

5:06Bronson: where I just kind of sat back and, oh yeah, I'm in muni bonds and 3%, this is great, right? Like, and just, and then getting slammed on taxes and, you know, it was costly. So I would say, you know, I wasn't curious fast enough. And I think that would have changed it for me. is that why you help so many people with taxes so they don't have to pay i i just i i don't know i look at it like okay i never thought like this it's it's a train of thought first and the ultra high net worth understand that and there's teams involved and they're planning because it's to an athlete when you sign that contract sign the second contract to us that's an exit and i know that work and the technicalities that take place when you plan for something like that on the business side.

5:51So we have to think like that and change that mindset. That's awesome.

5:56Bronson: Join the Family Office Club by visiting familyoffices.com. We look forward to seeing you at our next live event.

6:07If you are a founder, raising capital, developing real estate, or you're an investor, we'd love for you to get involved in the Family Office Club. I've run this community for 18 years now. We've hosted 300 live events. We have 17 million social media group members and followers. We have the number one YouTube channel on Family Offices. We have the number one most popular podcast on Family Offices. You can learn more about us and our membership options at familyoffices.com. We have 30 in-person events planned in 2026 and another dozen events this year. Please go to familyoffices.com to learn more.