Why 99% Of Deal Pitches Sound Identical (And How To Fix It)

0:03So besides the deals that you see, right, that you say for no to, but I assume you'd say more no than yes, right? Is it besides humility? Do you see these deals as being weak fundamentally? Is the presentation just disorganized? What do you see as a major point that the audience can learn from? How do you present these deals correctly? 99 % of the people don't differentiate themselves. You and I have done a lot of multifamily. A multifamily deal 1970s in Dallas looks very, very similar to a 1970s deal in Houston. in San Antonio, right? They're not like that different, right? You know, like a 1970s buggy probably has the same engine problem.

0:49It's the same for a multifamily project, right? And so you wanna find that person that really can come up with the story. So this person was like, look, textile mills, he explained the infrastructure and how they really are conducive to conversions. And it wasn't a significant amount of track record, but there was enough, right? When we started doing industrial outdoor storage also was kind of the same thing this person was explaining. He had a thesis, right? He was like, look, we don't know where expenses are going to go because inflation is gone. It's going crazy, right? Treasuries could be 5%, it could be 2%.

1:36No one knows, right? But iOS can serve as a covered land play. And, you know, at least I know where your downside is. Where do you go from there? Right? And so like when, you know, 99, like most of the people that we meet, they don't have, you know, why they're doing something, right? They're just, they're just following the herd. We're doing multifamily. We're doing Bitcoin. We're doing AI, right? Like how many AI stories you're probably going to hear in this session? Everyone, they just throw in AI, right? And you're like, okay, right? So really, how are you differentiating yourself? Hi, I'm Richard C.

2:10Wilson. Our community has closed over$1 billion of transactions. We have over 16 million registered members across 100 plus LinkedIn groups. And I own billionaires.com and run Family Office Club. Over 19 years, we've hosted 300 live events. I've built 50 of our own AI tools. And between the billionaires I've interviewed, this into millionaires who have spoken on stage and over a thousand decamillionaires who have presented, we've found there's three things that really can build your wealth. Proximity, super intelligence, and scale. That's exactly what we provide at Family Office Club. We host 30 events a year, including five large summits for wealthy founders and investors, dozens of workshops and masterminds, including 12 artificial intelligence, laptops out, implementation workshops.

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