American Fashion Story

31 Oct 2025 · 54 min · 17 chapters

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In short

The episode “American Fashion Story” is a conversation on how the Council of Fashion Designers of America (CFDA) has evolved over Stephen Kolb’s nearly 20-year tenure, and what to expect at the upcoming Monday Night CFDA Awards. Kolb, CEO of CFDA, explains his nonprofit background (American Cancer Society; Design Industries Foundation Fighting AIDS) and how it shaped CFDA into a more service- and fundraising-oriented organization.

Key claims

CFDA’s core value is membership itself, but “membership 2.0” recalibrates expectations so members participate (e.g., voting/nominating) rather than only seeking benefits. He says Fashion Week will continue in February and highlights changes: a curated application process, fewer days (five), and streaming shows at Rockefeller Center. Notable examples include Cynthia Rowley and Maria Cornejo as past seatmates, CFDA’s Instagram reach (~1.3M), and a new Local Production Fund partnering with NYCEDC to support New York factory sample-making.

Guests

Stephen Kolb (CFDA CEO).

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Fashion News and Personal Updates

0:00 to 1:03

Insights into current happenings in the fashion world and personal anecdotes.

“You know when your hair turns out just right and it kind of sets the tone for the whole day?”

Fashion News and Personal Updates

3:33 to 8:00

Insights into current happenings in the fashion world and personal anecdotes.

“Just go to puck.news slash fashion people to join Puck or start a free trial.”

Stephen Kolb on the CFDA Awards

8:00 to 14:00

Stephen Kolb shares his insights on the CFDA Awards and its significance.

“Stephen Kolb, welcome to Fashion People.”

The Significance of Pot Pie in Fashion Events

14:00 to 16:06

Learn why pot pie is a staple in fashion events and its cultural significance.

“And I will not give you a scoop on what this year.”

Transitioning to CFDA: A Personal Journey

16:09 to 19:15

Explore the speaker's unexpected journey to the CFDA and their unique approach.

“Let's talk a little bit about what you were doing before and how it connected to the fashion industry and to the CFDA in particular.”

Evolving the CFDA: Business and Philanthropy

19:16 to 23:18

Understand the evolution of CFDA from a trade organization to a philanthropic force.

“So I obviously I know Fern, but I didn't know Stan or those folks well.”

Member Expectations and Organizational Challenges

23:19 to 25:21

Discuss the expectations of CFDA members and the challenges faced in meeting them.

“As we created more services and more support, often that support or service wasn't for everyone.”

Visibility and Storytelling in Fashion

25:22 to 26:32

Learn how CFDA enhances visibility for designers through storytelling and communication.

“I think what Mark and Aldo and the editorial team do around storytelling and communication is significant.”

Managing Fashion Week: Challenges and Strategies

27:44 to 28:14

Explore the complexities of managing fashion week and its implications for designers.

“Make sure to use our URL so they know we sent you.”

Navigating Fashion Week Logistics

28:14 to 30:08

Explore the complexities of managing Fashion Week and the unique challenges faced in the U.S. compared to Europe.

“On Apple Podcasts, Spotify, or wherever you get your podcasts.”
Show all 17 chapters

The Importance of Fashion Week

30:08 to 31:20

Discuss the significance of Fashion Week for designers and the changes in its structure over the years.

“And then I said that it wasn't, that you all said it wasn't true.”

The Evolution of Sponsorship in Fashion Week

31:20 to 36:31

Understand how sponsorship dynamics have shifted in Fashion Week and its impact on designers.

“And so that was something that Diane felt we should do.”

The American Fashion Landscape: Past and Present

38:51 to 42:03

Examine the transformation of the American fashion industry from its earlier days to the current landscape.

“What was the business like then versus now?”

The Evolution of American Fashion

42:03 to 44:41

Explore how American fashion has shifted and adapted over the years.

“And she told me they picked New York specifically because they saw the opportunity.”

Challenges and Opportunities in Fashion

44:41 to 48:32

Discuss the challenges faced by American fashion and how to navigate them.

“So that kind of mix is what I think is American fashion.”

Local Production Fund Initiative

48:32 to 50:55

Learn about the new initiative aimed at boosting local production in NYC.

“And we know our president cares about respect.”

Anticipating the CFDA Awards

50:55 to 55:14

A look forward to the upcoming CFDA Awards and the personalities involved.

“I'm sure you did not imagine this for your life, but I'm sure it's been a wild ride.”
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Transcript

Automatic transcript. May contain errors.

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2:32Hello and welcome to Fashion People. I'm the Sherman writer of Fox Fashion and Beauty Memo Line Sheet. And today with me on the show is Stephen Kolb, CEO of the Council of Fashion Designers of America. We chat about his near 20-year tenure running the organization, how the fashion industry has transformed over those two decades, and what to expect at Monday Night CFDA Awards. Before we get going, I wanted to remind you that if you like this podcast, you'll definitely love puck where I send an email called line sheet. If you're a fashion person, you get that reference. It's an original look at what's really going on inside the fashion and beauty industries.

3:15Line sheet is scoopy analytical and above all fun. Along with me, a subscription to puck gains you access to an unmatched roster of experts reporting on powerful people and companies in entertainment, media, sports, politics, finance, the art world, and much more. If you're interested, listeners of Fashion People get a discount. Just go to puck.news slash fashion people to join Puck or start a free trial. Happy Friday, everyone, and happy Halloween, I guess. I am not a Halloween person. I wasn't even really a Halloween person as a child. I do not like costumes. I don't like putting on thick makeup.

3:55Candy is great, but really, I'd prefer Thanksgiving or Christmas any time. Luckily, my kid is not old enough to beg me to dress up. So I will be trick-or-treating tonight in a barber jacket. I probably, I mean, it's been kind of hot in LA. Usually by that time it is cold enough. I'm maybe just a sweatshirt, who knows, but no costumes for me. Just, just hanging out with Lego Batman and his buddies. In other news, it's been a big week at Line Sheet. I have some more on the Armani succession and acquisition saga. Lots of caring tidbits this week. Lots going on at that business. It's really fun to watch unfold.

4:35I also have a note about Lululemon founder Chip Wilson's open letter to the board basically saying that they're doing a bad job. And as an owner of almost 9 % of the company, he wants them to get their act together. Anyway, it's giving activist investor vibes and I am here for it. I am enjoying this as well. I'll be in New York next week for the CFDA Awards, but also a Puck private dinner on Thursday. And I plan to see many of you. I am excited for that and also excited to chill out this weekend because, oh, actually it's LACMA Gucci. So I'm going to that. And my good friend Hannah's 40th birthday.

5:12So, okay, maybe it's not, I'm not going to chill out too much, but I did end an epic run of going out in Los Angeles, which I don't do as much as I do in other cities. And I'm really tired. I canceled my dinner on Thursday night, Tina and Hillary. Thank you for understanding. The best thing to do in LA is to cancel. But really, there was just a lot of stuff going on that I felt like I had to go to because the people are important to me and the events were important. And some highlights from the week were I went to this fun Canale dinner on Wednesday night. And I sat next to Carolyn Dijon, who I had met before, but we really bonded over our love of Kate Young.

5:52And there were a lot of nicely dressed men there. So that was fun. Stefano Canale was in town. And he reminded me that they are independently owned and have been for the whole of the business. He's a third generation leader. so good for them. There is a path forward, people. Otherwise, I had lunch and dinner at Cuckoo, which needs to fix its valet situation, but otherwise is a real delight. I enjoyed it. Just park on the street. That's what I did for the lunch after the dinner, but thanks to ALC's Andrea Lieberman and Justine Loop, who you may know from Nobody Wants This and Succession for having me at dinner on Tuesday night.

6:35We had a really good time. It was such a great group. Emily and Merritt from The Great were there. My buds, Rebecca and Allie. And it was just like a really nice mix. And then on Wednesday for lunch, Ricky DeSole hosted LeMond Barrel. Lily Atherton Hanbury came out from UK and Paris where she kind of like, I don't know where she actually lives. I think she lives in the UK, but she's around the continent to celebrate that brand. And that was also really great. I like Lily so much and I love what they've built over the last 10 years. One thing I will say, it kind of blows to go out in Los Angeles because it tends to feel a little provincial, no offense, but you just see all the same people.

7:25Like you sit down at dinner, you're like what's up guys and if it's your good friends fine it's sort of like planning around a dinner anyway but the reality is it can get really boring and I think all the dinners I went to this week were with mix of people who I otherwise you know don't spend a lot of time with and a lot of people from Europe which was super fun too after I had just seen all of them in Milan and Paris but But both of ALC and LeMond Barrel did an excellent job of mixing it up. And I made some new friends. Anyway, I will see you next week in New York. And I hope you enjoy this conversation with Stephen, who I've known for most of my adult life.

8:07Stephen Kolb, welcome to Fashion People. Thank you, Lauren. So what did you have for breakfast this morning? What did I have for breakfast this morning? Okay, good. I had green juice, homemade green juice, vegetables in a blender. I had some yogurt and blueberries. And then I had a soy milk latte with one pump mocha, one pump caramel. That is so specific. I love it. Yeah, it's pretty much my breakfast in the morning. Wow, you're so healthy. Yeah, but it's also coming off a weekend where I was at my nephew's wedding and I wasn't so healthy eating a lot of food. Oh, that's so fun. So you're in the offices of KCD right now, the famous PR agency, and you are doing the seeding for the CFDA Awards, which are next week.

8:54That's very exciting. Yeah. Favorite part of the CFDA Awards with the seeding. It's, well, I'm sure you've done seeding over the years of your career or have seen seeding happening. It's really complex because you have so many competing interests of real estate. So you have, of course, the nominees and the honorees, and then you have the moneyed sponsors, and then you have the CFDA members and celebrities and who doesn't like who. And we've made some mistakes over the years. But this year, I think we're off to a good start. You know, I have not done a ton of seating, but I because we do a lot of these dinners, I have started to.

9:36And there was one dinner where I sat two people next to each other that should not have been seated next to each other. And afterwards, all these other people were like, you need to call and apologize. That happened last year's CFDA Awards. We thought they worked together and would be good seatmates. But in the middle of the event, as we come from cocktail down, when the folks realized they weren't together, we had to make a quick change. But like any event, you always had emergency seating to fix things like that. Well, I have to say the last couple of years I've had really great seats. I sat with Cynthia Rowley last year, who was awesome, and then the year before Maria Cornejo.

10:23So it was both of them. I mean, I know Maria really well, but Cynthia I had not talked to in a long time and it was really fun. And it's always nice to make a new friend. Yeah. And Cynthia, as you know, is receiving a CFDA award this year. And she's a really good example of how we tried to create representation, generational representation on stage. She's somebody that's been around for a while, an unsung, recognized talent, designer, CFDA member. So when I called her to tell her that she was getting the award, she was like upstate New York somewhere in a parking lot doing a photo shoot. And I totally caught her off guard.

11:06And she, like, often when I make a phone call to tell someone news, like, they just start crying. And she was just like, you're making it up. And so it's going to be a really special night for her to be honored at the CFDA Awards this year. That's awesome. Well, the idea of resilience in this industry is so important and figuring out how to make it through in your own way. And she's a great example of that. So looking forward to hearing, seeing whatever you all have cooked up for her. So what number CFDA Awards is this for you? Because you've been there for a long time now, right? So I think my CFDA anniversary is in January.

11:46It's my 20th anniversary. Wow. Oh, my God. And so I guess this makes 19 for me, CFDA Awards. So it's been fun. It's a fun event. Of course, you know, it's a big fundraiser, so there's a lot of business behind it in terms of just making sure that we're budget conscious and we're raising the money that the event deserves. And it's been interesting because the first 13 years was with Diane as our board chair, and then three years with Tom, one of those being a COVID virtual year, Tom Ford being Tom, and now in the third year with Tom with an H, Tom Brown. So you've seen the personality of each of them in the event, the production of the event.

12:40We don't have a committee or volunteers involved. It's really the CFDA team, KCD, our current producer, Nyanne Fish, and then the chair's kind of vision. You know, Diane was eclectic in color and mismatched plates and fluffy pillows. Tom Ford was kind of parred back a little bit. We were at the pool and the grill when we came back live. So just more of that low-key New York sophistication. And then Tom Brown, kind of quirky, were back in the Museum of Natural History, which surprised me when we went there the first year and had champagne and cocktails in that big hall of elephants. How many fashion people have never been in that museum?

13:25And then, you know, there's the whale in the big area where you eat and where we do the show. And so there's a lot of fun in that space and very much Tom's brand, the Museum of Natural History. It's true. And it is it's such a New York institution and it feels really special to go there. It doesn't feel like a conference room or anything. It feels like a really special night to be sitting under that big whale. Didn't they do like on the chicken pot pie, like a little whale once or a fish or something? Well, first year we did a whale. Last year we did a dinosaur. And I will not give you a scoop on what this year.

14:07I can tell you we're having chicken pot pie. That much I will confirm. We are moving into another animal. Although Tom did suggest, and I told him in his last year, or we agreed in his last year, he could do this. He wanted Hector as the animal. Of course, Tom's thoughts in Hector as the... Oh, cute. Let's just stick with the kind of animals within the Museum of Natural History. But maybe in your last year, we can honor you with Hector pot pie. I love that idea. Okay. Can we really briefly talk about why fashion people love pot pie? Because I sat years ago at a, maybe it was the CFDA fashion fund and there was a pot pie.

14:49And I think I was sitting next to a deputy of Anna Wintour's. I won't reveal who, but they said, oh, you don't know about Anna's thing with pot pie. Cause she likes it. Cause it's just one, one course. And then you get, you're done. Yeah, I think that's where Tom and we get the idea from and carried it forward. Its intention is to move the night along. It can be a long night. Both Tom and I are of the school that, okay, it's one night, settle in and just enjoy yourself. We don't always have to rush home and be in bed by 11 o 'clock. So if we're taking one night of the year to celebrate the industry and our colleagues and peers, it's okay to be out a little bit late.

15:32But the pot pie does help with service. And look, to be honest, Tom and I have discussed, Tom's like, why do we have to have food at all? And it's like, well, some people come for the event itself. Some people eat. People pay a lot of money to come to the event. Some people are coming and they're buying dinner. So, yeah, we have to have food. So it's a nice balance. It moves us forward. It beats people. No, you have to have food. You have to get people to stay. You always do like a fun performance or something near the end and it keeps it going. OK, enough about the pot pie, even though we could talk forever.

16:08So you've been there for almost 20 years. Let's talk a little bit about what you were doing before and how it connected to the fashion industry and to the CFDA in particular. and what your experience has been like. 20 years is a long time to be in a gig, especially in this era. Yeah, I think my goal was one year more than the longest serving director or person before me. So definitely - Are you going to hit it? Yeah, definitely surpass that. I think it would have been Fern. I'm not quite sure how many years Fern now as executive director. But my path to CFDA was unexpected. My background had been is not for profit.

16:55So I was a fundraiser, volunteer recruiter, manager, working for the American Cancer Society originally. And then I moved to New York in the late 80s and worked for an organization called DIFA, which is the Design Industries Foundation Fighting AIDS, doing all of that, fundraising events, grant making. And through that, I met my colleague, still colleague, Lisa Smiler, because CFDA and Diffa had done an event together under the direction of Maggie Reiser, the model. Her dad had died of AIDS, and so it was a joint fundraiser. So when the CFDA was looking for someone, Lisa suggested that the recruiter, which was Karen Hardy at the time.

17:43Shout out to Karen Harvey. Yeah, yeah. She reminds me every time I see her that she helped me get to CFDA. Lisa suggested me, I was probably the last candidate they interviewed. It was a committee. It was Diane. It was Stan at the time, Stan Herman. And what I feel was my distinction and how they landed on me was that I wasn't a fashion person. I knew Ralph Donna Calvin, Princess Schooler, huh? What's that? And because CFDA is a not-for-profit, I was able to bring my not-for-profit experience and approach to the organization. Before that, Peter Arnold, my immediate predecessor, was a predecessor now.

18:32The person before me was... Yeah, that's right. I don't know, like a successor would be the person after you. So Peter was a lawyer and he did a good job, Fern did a good job, but I definitely brought a different approach. And we were a small little kind of okay, funded organization. But then over the course of many years, we were able to build that up just through a not-for-profit business lens versus a fashion director or buyer or fashion PR person taking that position. Yeah, it felt like you made it into a fundraising machine and created an endowment and all that stuff that didn't exist prior.

19:15I mean, I only started covering the industry right around the time you got there. So I obviously I know Fern, but I didn't know Stan or those folks well. But it became like a really felt like a really professional organization. what would you say like through the years i've written so many stories about the cfda and the american fashion industry what would you say when you got there because the organization it's a trade organization the designers pay dues they're asked to apply they're invited to apply you you all approve who gets in who doesn't but what would you say the sort of objective of the cfda was and what the members expected of it versus what you've transformed it into over 20 years?

20:04Yeah, it's a good question. We were started as a trade organization. So ultimately, a trade organization is focused on the business of the members. And uniquely, we are a membership organization where you had to, and you still have to apply to be part of the organization. But in those early years, and even before I started, and when I started, remember Diane also started her chairmanship, leading the board. But in those early years, I think it probably still had more of what Eleanor Lambert, our founder, had saw as the vision of CFDAB was arts and culture as the baseline of the work we do. How do we promote American fashion culturally as art and very little about how do you translate that art and culture into business practical tangible business even though we were a trade organization and then in the 80s the early 80s is when we created a second organization which is our philanthropy our foundation and that came because of how HIV and AIDS was hitting our industry.

21:20Also, at the same time, Ralph Lauren, because a friend of his, a journalist, Nina Hyde, had died from breast cancer. We started doing fashion talk of breast cancer. So you had this pivotal moment where we began to kind of do events, raise money, and give grants to organizations in service. But with Diane, she kind of really, with me, was like, well, what's the value of being a member? Sure. And this is true, and we emphasize this a lot. The honor of becoming a member is first and foremost the most biggest value of being part of the CFDA. And people should wear that and wave that flag very proudly.

22:07But we started then looking at who are some businesses in the industry, whether they be suppliers, technology companies, the retailers, how can we involve them more so what they do aligns with what the designers need in terms of help or building those relationships. And that's when it really got more service focused. And that came with a lot of positive, but it also created some negative too, to be honest with you. Yeah. So let's, the interesting thing to me about this organization is how much people, I guess because they're paying, designers are paying money, they're paying dues to be involved.

22:54They are so, they expect so much of you and there's only so much you can do and there's only so much you can help shape what happens in the industry. I think you all do a lot, but they do expect a lot of you. What are some of the expectations and what are some of the things you feel like you all have really been able to deliver on as the years have gone on? And the industry has changed so much since you started. It's a great question, and you're absolutely right. As we created more services and more support, often that support or service wasn't for everyone. It could be limited. And so people felt left out, or even as we did more programs, more prizes, as we strengthened to see if they vote fashion fond or had our incubator or any of the young talent programs we have now, only a handful of people can benefit from that.

23:48So other people felt left out or not prioritized. And that has been a challenge. Or even the CFDA Awards, people want that award. They want to be nominated. And ultimately, I'm not making that decision. The industry is making that decision. So as we grew and as we helped more, the people who didn't feel as they were getting that had a little bit of resentment. So what we've just gone through, and I think this is something we haven't really talked about a lot. I call it membership 2.0. It's kind of a recalibration of our membership. And this is really Tom Brown's vision. We went out to every single member over the last year.

24:33And we said to them, what I just said earlier, the value of being a membership is that you are a member. First and foremost, if you can believe that and own that, then you should be part of the organization. But if you have expectation for something more, then you have to really think, is the CFK right for you? And also it's about, if we're in service to you, what is it that you bring back to the CFDA? Something as simple as nominating and voting for the CFDA Awards. If you want to be a part of the organization and you want to have a voice, you have to participate in things. And that's been very, very telling and very kind of rewarding to see how members have reconnected to that core idea of what it is to be part of the organization.

25:21But generally, there's so much that the CFDA does that can support our industry. I think what Mark and Aldo and the editorial team do around storytelling and communication is significant. You know, we have a very large following on social media. We're like 1.3 million Instagram followers. If you compare that to the other fashion capitals, whether it's their Fashion Week account or their organization account, we're way more on people interested. and also just through the storytelling we do through CFD.com, which we just launched. And so you can be Rebecca Moses and you want to talk about a book that you released six years ago.

26:08CFD.com is your outlet. We'll never say no to a CFD member wanting to do a story. And we'll always tell that in a way that celebrates and supports them. So the visibility that a designer can get through just accessing the kind of output that we have is real valuable. Whether you're renting or paying a mortgage, one of your biggest monthly expenses should be working harder for you. That's where BILT comes in. BILT is the membership for where you live that rewards you with points on every housing payment, wherever you live. It started out rewarding members on their rent, but now, as of 2026, built members can also earn points on mortgage payments.

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28:14On Apple Podcasts, Spotify, or wherever you get your podcasts. How much of your work is like managing the fashion week? The idea of fashion week and making sure everyone who wants to show up fashion week or wants to be involved in fashion week can be. Because the thing, you and I have discussed this previously. in Europe these organizations have direct relationships with the government in a way that does not exist in America for multiple reasons a lot some of them are like basically part of the government so like setting up fashion week and being a part of setting up fashion week is that is easier for them in some ways for you you're dealing with like a lot of different types of people and you only have so much you can do in the nonprofit organization that exists.

29:12Do you feel like a lot of your work is sort of ushering people through Fashion Week from the tiniest little brands to the biggest, to the sponsors, to the venues, all of that stuff? Because that must be like a lot of work that is kind of not seen by people because it's probably just answering calls. I often tell people who have an opinion about Fashion Week and how it is scheduled and the logistics of it. I'm happy to give you the keys to the car and just drive it one fashion week and then tell me your ideas. You know, it is a pillar of our work that we will never shy away from. And we are so committed to it.

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29:57But it's also one of the most visible things. So people will speculate or tell stories. You thought, you reported that in February we are getting rid of Fashion Week. I heard it. I said I heard that that was possible. I know. And then I said that it wasn't, that you all said it wasn't true. I can 100 % confirm there will be a February Fashion Week. But I agree with you. February is a pretty grim and gloomy Fashion Week. It's snowy, it's rainy, it's cold. People are still recovering from holiday. But we think New York Fashion Week culturally and for the business of the designers who choose to use it as a platform is so important.

30:35And what we've done is a couple things. With Diane, we bought the fashion calendar from Ruth Finley. We took what was anybody, any time could show to a more curated application process. Remember when you had to pay for the fashion calendar? Yes. I remember Ruth Finley calling me, being like, quit posting all the things that are happening on the fashion calendar because people need to pay for it. Now you can just go on CFDA.com and see the fashion account. Ruth was a legend and it was hard for her to let that go. And I'm glad that she trusted CFDA to take what was really a child to her, moving that forward.

31:20And so that was something that Diane felt we should do. All the other fashion organizations in Europe scheduled their fashion week. So why wasn't CFDA? And then you had the Tom Ford era, fashion week's too long. We went from seven nights and seven days to five days, five nights. That was hard, but also important that it was important that we did that. It shrunk down the number of spots. So that made our work a little bit harder in terms of who can get on the calendar. And then with Tom Brown, I mean, Tom's mantra is creativity. You know, he really wants us to ensure that we see the creative voice in Fashion Week.

32:04And we've done a good job on that. I think there's no other Fashion Week that has the mix of established brands with emerging talent and also a sprinkling of international because of just the gateway that New York is to the United States market. Right. And so that is underseen sometimes because we are young and we are also considered commercial and often not known to be creative. And then you take the logistical stuff, which you were asking me earlier, and you've probably seen some of this. You've been on the Google Shopping Shuttle, I hope, if not. You know, in New York, Stephen, I don't need the Google Shopping Shuttle.

32:46Okay. I use it in Milan, the Milan version of that a lot. Have you taken the Milan version? Have you taken the Paris version? Years ago, yeah. I take the Metro in Paris. I don't think, and that's the thing. I like taking the subway in New York. Well, we've done a good job in listening, and transportation has been an issue. When a guy was just in Paris going to shows, and the traffic there was so bad, and I thought to myself, anybody who's complaining about New York, that's shopping traffic. I agree. You agree? Yes. But not just the nature of when a city has a lot of events happening in a lot of places.

33:21And I think we've been really, as best we can, we only have so much control. We don't love Brooklyn shows. We like to try to keep things within a radius in Manhattan. And I think we've done a good job of that. And the best thing that has happened, and you've written about this, and I'm sure you've had an opinion, was the retreat WME from the Fashion Week space. Right. Because then we could rightfully own the throne of what Fashion Week is, because that confusion of what WME does versus what CFDA does was a challenge for people. As clear as it was to me, it wasn't to a lot of other people. And so really right now, that authoritative voice on Fashion Week is really the CFDA voice.

34:09And I think what has changed the most is it's obviously extremely commercial. But on that point, like these are not things to try to make a ton of money off of if you're an organization putting it together. And I think a nonprofit like the CFDA is better positioned to sort of just figure out how is this going to lift the industry up? Where a WME, they have to be really focused on like sponsorship and making sure that they make money off of something. And so from my perspective, it makes more sense to have like a trade adjacent organization like yours managing it. Because if you want to make try to make money off this stuff, sure, fine.

34:50But like that's not what this is about. I mean, our P &L, if you look at a P &L for Fashion Week, is the success that the individual designers have or the story that is defined in New York. We're not looking at a bottom line number with Fashion Week. Obviously, the money we spend on Fashion Week is all covered by sponsors as well, too. But it's a different type of investment. So the equity for us is the success for the designer, not what that P &L is going to report. And it's a it's Fashion Week doesn't have the level of sponsorship that it did when I started. When I started and you went to a fashion show, there was a lot of sponsors in every.

35:32I made the mistake of telling my mother at the time that there were get bags and my mother was like the queen of get bags. And so I went to these fashion shows and I'm like new in fashion and I'm like carried around all this like makeup and shampoo and conditioner because my mother wanted it. And I was a good son to my father. But you don't see that anymore, right? It's like really moved away from it. And for us, what we've really focused on is, and then again, Tom's idea, Tom Brown's idea, this past September was the second year that we were able to stream the shows live at Rockefeller Center.

36:09So every single show was either streamed live or taped to air in the iconic Channel Garden and Ice Rink at Rockefeller Center. And that's kind of been our focus is to take this creativity that is open to a few and bring it to a public space versus bringing public into a space. And I think that kind of sponsor engagement works better in the model of Fashion Week than getting sponsors integrated into shows directly. And the other thing that we did this past year and have going into next season with Google, there's so many Google departments and budgets, but Google and around adaptability, we've been able to bring some money into shows that not translate as just dollars to create a show or produce a show, but actually impact designers' creative thinking.

37:06So with Google and Adaptability, we're giving money to designers. So they're actually creating within their collection things that are more accessible for those that have more of a challenge. So that is kind of changing the conversation about design, but also helping them further their collections. Yeah, that makes sense. I feel like you can't just have, you can't just like slap on, like you were saying, a shampoo brand onto the stuff anymore. It has to have. No, not anymore. Because it's so consumer facing too in an interesting way because it's all online. Fourth of July savings are happening now at the Home Depot with select appliances starting at$398.

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38:27Oh, he's going for a can of Pepsi too. Incredible. What a finish. Sensational combination. Look at the delight on his face. There's no doubt about it. It just tastes better. Match days deserve Pepsi. Food deserves Pepsi. Grab a pack of Pepsi Zero Sugar for today's match. It's poetry in motion. so let's zoom out because we're talking about fashion week but just you talking about the bryant park tents from 2006 up till now where there are no tents anywhere um and thinking about what the american fashion landscape was like that was the the start of the cfj vogue fashion fun there were all these young designers who were you know now jack and lazaro formerly of proenza schooler designing Loewe at the time we thought Alex Wang soon went to be the designer of Balenciaga like American fashion was all of the sort of Mark Jacobs and Michael Kors and all those guys had gone to Europe and were running houses there and it just felt like American fashion was like the launchpad for the European brands and the launchpad for European luxury but that has changed so much the industry has transformed a million times since then.

39:49What was the business like then versus now? Because your membership roster reflects that. That what is fashion in America is very different than it was when you started. What have you observed? Well, I was lucky because I started in January 2006, and I actually just wrote something on my sub stack about Arnold Skazi. And I met Ole Cassini, Arnold Scazzi. I knew Oscar de la Renta. And that was kind of this golden age of fashion that still existed, but maybe it was coming to an end. And at the same time, you saw this focus on investing in new talent. And a lot of that had to do with 9-11 happening during Fashion Week, young designers not being able to show their collections, exposing their vulnerability.

40:43and the industry responding to that, like we have to hold these young designers up if they are going to be this new generation of designers. And we did that. And to your point, Jack and Lazaro, first ever winners through Perenza Schuller of the Siete Boat Fashion Fund, now historically creative directors of Loebbe, which was a really special show to be at and to see that and to feel that pride. But over the years, you have programs that support designers and you're always bringing new people into the system, right? Often we are what's next, what's next, what's next. And I think that's good. And it has defined a generation of American talent.

41:28And I'm very proud of that. But at the same time, businesses don't always survive, right? And we've seen brands change or go out of business. But what I think what we still represent is opportunity. I don't think there's another city in the world where a young designer can stake their claim. I've shared this story before. When Joseph Altasar was starting, he could have started in London, Milan, Paris. And his mom at the time was working with him. And she told me they picked New York specifically because they saw the opportunity. But they also saw the service and the support that young designers were getting.

42:13And I think it's just a good example. And so there is a lot of opportunity. And I think in my 20 years, what I feel has shifted as I've understood how people feel about being designers or being American designers. We've settled into feeling comfortable who we are and the insecurity of being compared to these kind of heritage brands in Europe has kind of gone away a lot. And we've also dominated and have proven in so many ways that we are unique. There's no designer elsewhere that has the kind of voice politically or socially that an American designer has. And I'm incredibly floored every time Willie does a show.

43:10and I know Willie was New York Fashion Week banner show and is now in Paris. Willie Chavarria. But for him to go to Paris and to take that American voice there and actually be one of the desired shows to be at, I think is kind of reflective of the current state of American fashion. And I'll also think about the current nominees for the CFDA Awards. If you look at that, I think as I've been processing and imagining what people are going to ask me about this year's awards, right? And I look at the nominees, you have Rachel Scott in the same category with Ralph Lauren. That is crazy, right? Rachel's so new.

43:55She's only won Emerging Talent three years ago or two years ago. She won women's last year. And now she's competing with Ralph Lauren and obviously Tory Burch is there as well. So there is this generational mix that is reflective of all the hard work that the industry has done, not just CFDA, to make sure marginalized voices have opportunity, that young brands have that entrepreneurial opportunity. But at the same time, we know that we have these ambassadors of American fashion, these luxury brands, Michael, Tori, Coach, Accessible Luxury, that are still driving the business in a way. So that kind of mix is what I think is American fashion.

44:46And that's how it's kind of changed over the last 20 years. Yeah, I think that you hit the nail on the head where when I started covering the business, there was a dream of we want to be like we want to have a business like Chanel or whatever. Like everybody was like, I want to be the next Christian Dior and or McQueen or to be or John Galliano or what have you. And something happened in the mid-2010s. I think it was the rise of direct-to-consumer and direct sales and having that direct relationship with the customer. And also the reality of manufacturing in the U.S. versus in Europe, all of that stuff.

45:31And I think what people started to realize was, I can't build that. Maybe if you're the Roe, you can build that, but that's going to take 50 years. Most of these people, if they want that, they have to have a lot of patience and they have to manage for what it actually is and be realistic about what it actually is. What ended up happening was that there were brands that came out of it that do feel like 50 years from now they'll be competing against those big luxury houses. And then on top of it, the design talent, you could say all you want about the European ecosystem, which I am a huge proponent of.

46:12I think it is how these people become professionals. Look at the head of all the LVMH brands right now, creative directors. Jack and Lazaro, Michael Ryder, who worked, he grew up in that system, but then came back and worked at Ralph Lauren for, I don't know, seven or eight years. Daniel Roseberry. Daniel Roseberry at Schiaparelli. Willie, there was a lot of conversation about him potentially that he interviewed at Fendi, that type of thing. I heard that a lot from people close to him. it remains that a lot of the people at the head of the creatives of these Virgil obviously was at Louis Vuitton Pharrell is at Louis Vuitton like these are Americans and so it's an interesting thing of like I mean you can say there's a lot of talk about the makeup of these these houses and who designs them and all of that.

47:11But the point being that like there is a real sense of quality and craftsmanship and all of that that comes out of learning how to do it in the U.S. and understanding how to operate and all of that. And so it's been an interesting almost full circle of when I came in, it was like everyone was trying to make these make their businesses into something that wasn't possible. And once they gave up on that and just tried to be true to who they were, it all sort of started to work out. And some people closed, of course, because that's what happens. But it's been an interesting trajectory. And I think, too, it's the individual, but also it's American culture, right?

47:52How that has just continued to drive Europeans. Like, look at Dem Nye and the influence that he's had in the work that he's done just with American culture. And One of the things that we've been working on very privately, very quietly is this whole mess with terrorists, which is a challenge for a lot of industries, our industry. And day to day, we just don't know what is happening. And the point we've tried to make in Washington is that we are a force, culturally American fashion. What we send out to the world, whether it be organically like street culture or designed, has such influence and ranks us so high in terms of desirability and respect.

48:42And we know our president cares about respect. And when we have tariffs that hinder or limit our ability to really have businesses that are global, that impacts the respect we have as an industry. And it's a very important point in terms of the conversations that we're having beyond the economics or the financial impact it has. And so it's all kind of combined together. Yeah, I mean, we could do another hour on the manufacturing and how that's changed and how you think it's going to all net out. Well, he has said in press that, you know, he doesn't care about T-shirts and socks and underwear being made.

49:26And I think a lot of it is just posturing and bargaining. But what I'm really excited about, Lauren, is we have a new program. We're calling it the Local Production Fund. funded um uh Andrew Rosen's a funder uh but in partnership with NYCEDC so what we're doing is we had a program where we put money into factories so they can buy equipment right we call that the fashion manufacturing industry so now we're putting stipends in factories so say your area and you want to make a a blazer and you want to use a New York City factory and you've never really used that factory before or you've never made a blazer in New York before, you can actually access credits within the factory that offsets your production.

50:14And we're tying it specifically to sample making and supporting New York Fashion Week. And the purpose of that is, and it's a multi-season opportunity, and the purpose of that is to build relationships between the designers and the production managers with the New York City factories so that they begin to trust each other and see the value of that local relationship and also then can talk about cost and pricing. And so it's a very exciting thing that in our own way, we're trying to kind of bolster manufacturing in New York City for our constituents. Good on you, Stephen. God bless. no I think it's really you have a really hard job and I've been with you for a lot of it and I think you have done a really good job of trying to do your best for people and also helping the industry develop because it has not been easy it's been there have been times when like all this stuff feels like it's just going to fall apart and somehow you've managed through and given people a lot of guidance and helped them a lot.

51:29And you should be proud. I'm sure you did not imagine this for your life, but I'm sure it's been a wild ride. We reached in at a board meeting and Diane was in the meeting and she said something to the effect just about, like, as you kind of look at the trajectory of CFDA, I'm in my 20th year, Tom has another year left on his term as chairman. and like what what's next right and and it was talking about like what does my position look like moving forward and i was like who the heck do you think is going to want to do that job heave it right and because it's unique job it's not a fashion job so you kind of have to have fashion adjacency but you also have to understand the not-for-profit piece and then there's all that complicated stuff that we've been talking about is new york fashion week and the scheduling and the manufacturing.

52:21So I appreciate you, you know, recognizing and acknowledging the complexities of it. Because it's, my team knows this. We are basically 1-800 customer service for fashion. I'm aware. And the work that we do does have public facing exposure, but so much of it is the phone call, the lunch. Yeah. the one-on-one, the meeting by chance. And that's where we're really doing a lot of impact, the hand-holding, the relationship, the connection. And you'll see at the CFDA Awards, that reflected that night. Well, I appreciate you, Stephen. And what are you excited about for Monday? I am personally excited about Sarah Mumbaz, my favorite editor-in-chief.

53:13One of my favorite. No, I don't want to play favorites, It's been one of my faves, getting the media award. Me too. Sarah is a good example of how we really try to look broadly in the people that have influence. She's been a joy to work with. Of course, Mary Kate and Ashley are going to be at the event this year. Amazing. We're going to put them all kind of in a fun little group together. So I'm looking forward to that. We have a surprise performance. I'm not going to tell you who. Tom likes to announce that. and you know it's a good performance when it's confirmed and I have to say who is that so I probably won't know either can't wait and then like everybody on like working on their projects like what you saw we announced Asep Rocky amazing as our fashion icon the cutest and the best I love the best and we should have a pretty cool presenter for him amazing Tiana Taylor.

54:13It's going to be a fun night. I can't wait. Do you know what you're going to wear? I was going to. Is it okay for me to wear a Laya? Sure. Since Peter Mulier is being nominated. He's nominated for the CFDA award. So he's getting a CFDA award. Absolutely. I could potentially wear something. I usually wear something from the Roe or a Laya. That's where all my fancy dresses are from. I give you permission for a Laya. Thank you. I'm going to wear either blue Aliyah dress or a black Aliyah dress. I think I wore the blue one last year, but I might repeat. Okay, that sounds perfect. Steven, thank you so much.

54:50This was such a pleasure. It's been so fun getting to know you over the years and doing reporting and you getting mad at me and me getting mad at you. No, no. You're just doing your job. You're just doing your job. And I'm a big fan of Puck, by the way. Thank you. You do a great job. I try. You have everybody talking about what you're writing. And so thank you. No, thank you. Well, I'm sure we'll talk again soon. Come back on next year. Yeah, I'll see you Monday night. Fashion People is a presentation of Odyssey in partnership with Puck. This show was produced and edited by Molly Nugent. Special thanks to our executive producers, Puck co-founder John Kelly, executive editor Ben Landy, and director of editorial operations, Gobby Grossman.

55:36An additional thanks to the team at Odyssey, J.D. Crowley, Jenna Weiss-Berman, and Bob Tabador.

56:06flash deals July 6th. Don't wait! Shop Wayfair's 4th of July clearance now through July 6th at Wayfair.com. Wayfair, every style, every home.

From the publisher

Lauren’s guest today is Steven Kolb, the longtime head of the Council of Fashion Designer’s of America. They preview Nov 3 CFDA Fashion Awards and discuss how the business has transformed during his near 20-year tenure. Steven also explains the point of New York Fashion Week and the CFDA itself.

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