Art World Confidential

1 Aug 2025 · 1 h 7 min · 23 chapters

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In short

Art versus fashion; how Cultured built a media business; editorial leadership and media strategy in 2025; overlap between creative industries; office culture vs remote work; art market coverage (including pricing).

Guests

Sarah Harrelson, founder and editor-in-chief of Cultured. Background: grew up in suburban New Jersey; studied politics at NYU; started at Elle as an editorial assistant; worked in Miami at South Florida Magazine (rose to editor-in-chief within two years); later worked in LA and returned to Miami; ran a newspaper insert concept at the Miami Herald (Design 05/Design Miami); became editor-in-chief of Ocean Drive (Niche Media at the time) and edited Art Basel’s magazine for a few issues; became an art collector and cites Mira Rubel as a mentor.

Key claims

Cultured launched quietly (2011 soft launch, 2012 official) focused on content and access, not PR; art and fashion connect through passion and collecting, but shouldn’t be forced into one category; in-office work strengthens editing and source-building; art market pricing is less opaque than assumed and is useful context.

Notable examples

Mark Guaducci named global editorial director of Vanity Fair; Cultured early covers featuring Jeannie Greenberg, Rasheed Johnson, Derek Fordjour; early focus on young dealers (23 profiled); Mira Rubel advising her to buy the artists she covers.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

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Weekly Updates in Fashion

1:10 to 4:00

Discussion on recent events and news in the fashion industry.

“Happy birthday to many people in my life.”

Introducing Sarah Harrelson

4:02 to 5:05

Introduction of guest Sarah Harrelson and her background.

“I think that's why you saw Ty do like a button down shirt, which doesn't totally make sense on the face of it, but clearly made sense to her.”

Sarah Harrelson's Journey

5:06 to 14:00

Sarah discusses her career path in journalism and the fashion industry.

“I just had to cancel my lunch because of this breaking Vanity Fair news.”

Early Career Reflections in Fashion Journalism

14:00 to 17:05

Discover the author's journey through various cities and experiences in fashion journalism during the 90s.

“You know, it wasn't necessarily at all glamorous, but it was a good city magazine.”

Transition to Miami and New Opportunities

17:05 to 17:32

Learn about the author's move to Miami and plans for a new magazine, revealing insights into magazine business models.

“I'm kind of so interested in all of it, which kind of helped me decide the path I wanted to take within magazines, which is hard to do sometimes.”

The Evolution of Art and Media in Miami

17:49 to 23:08

Explore the author's experiences with art and media as editor-in-chief of Ocean Drive and Art Basel magazine.

“And I became fascinated in design and architecture, and I was kind of like ready to leave a little bit more of the fashion slam behind.”

Navigating the Art World and Collecting

23:08 to 28:00

Delve into the author's journey in the art world, including insights on building a collection and supporting artists.

“That's typically when someone hires you and says, I want you to do this.”

Navigating the Art World

28:00 to 29:30

Learn how curiosity and questions can enhance understanding of the art world.

“were were like fascinating for me to watch you know I didn't grow up in that world and I was so intrigued by it all.”

Launching Cultured Magazine

29:30 to 31:00

Discover the journey and challenges faced in launching an art-focused magazine.

“But first, let's talk about launching Cultured and how did it happen?”

Mission and Growth of Cultured

31:00 to 33:20

Explore the mission behind Cultured and its evolution over the years.

“But I wasn't, I mean, I had one salesperson when I started, I think for the first two or three years, and I think she was 24.”
Show all 23 chapters

Changes in the Art World

33:20 to 35:30

Understand how the art world has evolved and expanded over the last decade.

“So what year did it launch and what was the mission?”

Fame and Recognition in Art

35:30 to 37:50

Learn how artists gain fame and how public perception shifts over time.

“And along with one of my editors, Julia Halpern, who worked at, you know, Artnet and only covers the art world, there were people on there that neither of us knew.”

The Importance of Team Dynamics

37:50 to 40:00

Discover the significance of team collaboration and office culture in creative industries.

“One of the people in my group runs a gallery.”

Work Preferences in a Remote World

40:00 to 42:05

Debate the pros and cons of remote work versus in-office collaboration in journalism.

“So next week, or the week after, we have an opening party for the office.”

Generational Differences in Office Culture

42:05 to 45:01

Explore how remote work affects younger generations' professional skills.

“And in L.A., I work from a shared space, you know, at least two days a week, if not three.”

The Art and Fashion Connection

45:01 to 48:21

Discover the similarities and differences between the art world and fashion.

“It reminds me of fashion in that your taste is very exposed.”

Market Opacity in Art vs. Fashion

48:21 to 51:24

Understand the challenges of quantifying the art market compared to fashion.

“I'm not trying to, like, mix or force in any way.”

Building a Unique Network in Events

51:24 to 55:40

Learn how to cultivate a diverse and engaging network for events.

“I think the point that you made that is clarifying something for me.”

Authenticity in Event Hosting

55:40 to 56:00

Uncover the importance of authenticity in curating event guest lists.

“And actually, at the Colt 100, I invited an artist that I love named Danielle McKinney.”

Exploring Event Guest Lists

56:00 to 58:06

Discussion on the dynamics of choosing guests for events and the importance of inclusivity.

“And I was actually in a meeting the other day with an event with someone who has a big brand and they were saying, oh, well, I think people just look at magazine events to see who they invite.”

The Challenges of Social Anxiety

58:06 to 1:00:18

A candid conversation about social anxiety in professional settings and work-life balance.

“Like I think sometimes decisions are made based on that, which I really try not to make decisions based on things like that.”

Work Ethic and Parenting

1:00:18 to 1:03:10

Insights on work ethic, perseverance, and the impact of career on family life.

“Do you feel like your work ethic is the thing that has like, really is the secret to your success or one of them?”

The Realities of Working Moms

1:03:10 to 1:03:43

Reflections on the challenges and sacrifices of being a working mother.

“You're either walking on stage or you're on a deadline or an advertiser needs you.”
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Transcript

Automatic transcript. May contain errors.

0:04Hello and welcome to Fashion People. I'm Lauren Sherman, writer of Puck's Fashion and Beauty Memo Line Sheet. And today with me on the show is Sarah Harrelson, founder and editor-in-chief of Cultured. We're talking art versus fashion, building a media company in 2025, and so much more. before we get going i wanted to remind you that if you like this podcast you'll definitely love puck where i send an email called line sheet if you're a fashion person you get that reference it's an original look at what's really going on inside the fashion and beauty industries line sheet is scoopy analytical and above all fun along with me a subscription to puck gains you access to an unmatched roster of experts reporting on powerful people and companies in entertainment, media, sports, politics, finance, the art world, and much more.

0:58If you're interested, listeners of Fashion People get a discount. Just go to puck.news slash fashion people to join Puck or start a free trial.

1:10Happy Friday, everyone. Hope you had a great weekend. Happy birthday to many people in my life. Happy birthday to my friend, Amanda. Happy birthday to Puck's very own Alex Bigler and Allie Hadamer. Happy birthday to all the other people whose birthday it was this week who would not want to be named on here because they don't like being in the press. You know who you are. I don't know if you all listen to this, actually. I DM these people directly. Happy birthday to me. My birthday's tomorrow. Super nice. I'm excited. I love birthdays. I'm a Leo. Late July, early August people are great people.

1:45It was a very, very busy week for line sheet. Rachel Strugatz had an incredible piece on Wednesday. She had details on Alta's plan to compete against Sephora globally, which I think they probably never believed would happen. And it's happening. It's really interesting. Both of those companies are fascinating and really well run and competitive. And so it should be a fun battle brewing. I also checked in on Condé to Hest on multiple occasions. I think this is my like mid-year check-in. Can move on for a while. And today, Sarah Shapiro gave a sort of state of the union on the activewear market. So as you all know, Alza Voices relaunched this week with Ty Haney back.

2:28I did speak with Ty a bit on Monday, and I'm hoping that she will come on the podcast and we can chit-chat further. But so far, I mean, it reads pretty young. It's not super active-wear-y on the face of it, but there's a fabric that she talked about called Bubble Wrap that she's really excited about, and the basis is still active behavior. So let's see. The product comes out for everyone August 5th. I think you can get a preview if you sign up on August 4th. I'm excited to see it. In other news, Athleta got a new CEO, someone from Nike, a reminder that Athleta is owned by Gap. And in the biggest news, I bought my first set from Viore.

3:14So it's not really a set. I actually don't know if I own any sets. I actually just bought a very simple set from Splits 59, and that's super nice. But I got a pair of those piped, really athletic drawstring shorts with a tank top. And honestly, it's super nice. I don't like how soft the material is. I know everybody likes that. It's a little creepy to me, but there's compression. I don't look bad. It's fine. I really like it. I might buy something from them again. They've obviously changed their merchant or their designer and the colors are much better than before. So check it out. I'll probably have Sarah on soon to discuss all of this.

3:58Maybe we'll just do like a big what's going on in active wear. But to me, the big thing is the market is definitely fragmenting and the needs are changing. I think that's why you saw Ty do like a button down shirt, which doesn't totally make sense on the face of it, but clearly made sense to her. And I think you'll see more of that. I would say of Yori, the stuff that did not look good were like their khakis and things like that. I was like, I wouldn't go there. But the colors are improving. Anyway, as Rachel Shugrat said the other day in our line sheet slack she's just she was like I'm so overlooking trying to look cute at workout classes like I don't need to do that and I think a lot of people feel that way but you do want performance and I'd say the big picture thing to me is that we're entering this post leggings era of the legging meaning that you probably already own enough leggings but you probably also won't stop buying them it's sort of like jeep so anyway we'll get into that more soon and i hope you enjoy this conversation with sarah sarah harrelson welcome to fashion people thank you thank you so much for having me on what'd you have for breakfast this morning i did not have breakfast this morning but i did have a sandwich uh an arugula and tomato sandwich about an hour ago oh that sounds good yeah from the bakery across the street from my apartment in New York, which is divine called S'more Bakery.

5:30Oh, that sounds delicious. I just had to cancel my lunch because of this breaking Vanity Fair news. This won't run this week, I don't think, but we are talking about an hour after Mark Guaducci was named the global editorial director of Vanity Fair. And so I had to do a little work before and cancel my lunch and cancel the podcast before this. So I'm glad we were still able to squeeze this in, but I'm looking forward to lunch and now have been inspired by your choice. Well, I'm happy. I'm happy for Mark and I'm happy for this announcement. And I think, I guess it's kind of been expected to be him for the last couple of weeks based on your extensive reporting.

6:18I will say that there were a lot of, you know, actually, I would say my boss agreed with me and thought that he was probably the one. But I would also say there were a lot of people around me who doubted me. And this morning I did have a couple I told you. And these people were like, yes, you were right. You were right all along. I have to say, I think it's an excellent choice. Yeah, I think, look, I have to really come at it with a really critical eye, but it is the right choice for Anna Wintour. It is the right choice for the company at this point in time. I think something that I wrote in my column the day it happened, for anyone who wants to look back, it's June 10th.

7:09I think that not many people know about his editorial prowess. And I have a little more because I cover the fashion industry and obviously read Garage, as we were talking about before we came on, his Garage magazine was really cool. And also - And I think some of the best covers were doing his tenure at Garage, some of the absolute best art and fashion covers. Totally. And then the other big thing is he has a lot to do with the covers of Vogue. And so you can see some of the more ambitious covers they've done. I know he orchestrated those. He also, so I think like his editorial aptitude is probably higher than a lot of people realize.

7:49And then the other point is, look, he's great at orchestrating things. He can orchestrate the Vanity Fair Oscar party. He can orchestrate the closing of a magazine. He is ambitious and he wants it. And so look like there's no perfect person for this job at this time in this era, but I think he was the right choice. And it's very clear from now looking back that it was always going to be him. There were some steps in between, but it's been fun to watch and I'm looking forward to covering him. I was thinking about this the other day, I was talking you know, someone from Condé and all these people who are now in these roles are people who I sort of grew up with as they were doing their job.

8:43I was doing my job and mine was always sort of a parallel path. But now it's sort of people in our generation, which is really exciting and interesting because it's happening. And so these are people I've known forever and they are suddenly the boss. And I, you know, have been writing about them for a long time, but in it, it changes the dynamics. So it's, it's very exciting. And, and you are part of this. You have created this magazine that I, and everyone should read Marian Meneker, who writes our art column wall power, did a profile view probably six months ago now, or maybe eight months, a year ago.

9:26I don't know. But that was really about how Cultured has become, has risen up in the center of the art world. And I have been really impressed. We've gotten to know each other since you moved to Los Angeles. We both moved to Los Angeles during COVID. But I've been really impressed by talking about orchestration, like not only you creating this magazine and bringing all these people together and having like a very rich magazine with a lot. It says a lot, but also your, your sophistication and ability to create events that not only people want to go to enjoy, but also that advertisers are really interested in.

10:08So I want to talk to you about all of that today before, before we get into it, let's discuss how, what, how did you get your start journalism. And what did you what's sort of your background? Give me your your bio in in 60 seconds or less or maybe a little more seconds. You can go a little longer than that. No, I'll be as fast as I can. I guess, you know, in truth, and I've said this before, but my kind of introduction, I grew up in a suburban New Jersey. I grew up, you know, competing in the equestrian world. So I was exposed to a lot at a young age. I was kind of homeschooled before people were homeschooled.

10:46and then I um my brother was in a tv show um when I was in college I was studying politics at NYU and my brother what tv show was he it's a Darren Starz it has like the only failed tv show he's ever done it's called Models Inc oh my I know Models Inc well my brother had the long dark hair I was I can't I don't remember that much but that's awesome it was a long time ago I was in college but anyway and you know I was really intrigued I was studying the politics of poverty and I wouldn't really say I was intrigued by, I was intrigued by, you know, all these kind of like, you know, creative ecosystems.

11:24But, you know, I, it's always hard to, an entry point to magazines is always a little bit confusing unless you kind of grow up around it. So in this time when I was in college and studying and my brother was dating Elizabeth Saltzman, who was then, I guess she was, I think she was already at Vanity Fair. I can't, I can't remember, but it is so long ago. And I remember like so vividly asking her, like, what does she do? Like, what do you do there? Like, I was very earnest. And she was like something like she'll kill me for this. But she was something like, you know, I just connect people or something, something that I was like, wait a minute.

11:55Like, this seems kind of intriguing, this little path here to magazines. And it was a very glamorous time in magazines. I graduated college in 1994. And then I worked for I was an editorial assistant at Elle. Who was the editor of Elle at that time? Amy Gross. Okay. I don't know much about her. And I remember that Jennifer Lang was her assistant who ended up being a beauty editor. I think I have her name right. And I just remember when she went to the bathroom, I had to sit down and answer like the phone because the phone was never allowed to go to voicemail. Interesting. And then I remember thinking, you know, oh, my gosh, like I have to move to a smaller city because I'll be 30 before I'm an editor.

12:39before I could climb the masthead. And then that was kind of, I had a friend who was in art and had just written a book. And I remember I got a job for, I mean, I don't even think it was$18 ,000 a year at a small magazine. And I moved to Miami without knowing anyone. My God. My mom said, why would you move to this city, this godforsaken city where everyone is naked? So you weren't married, were you married already? Or partnered up or anything? I was 23. But that is the moment when I met my husband. Did you meet him in New York or meet him in New York? No, he was from New York, but he was like, he was working in fashion and he was like, I'm going to go to Miami for six months and just like chill.

13:22He's older. And so he was, my friend basically had this building and it was like, I only rent to people I know. And so I moved into this building and I worked at this magazine called South Florida Magazine. And within two years, I was the editor in chief. and was South Florida magazine like one of these like custom publishing no it was like I don't know how to compare it because it's there's like kind of not really it's kind of an ecosystem that doesn't really exist anymore but it was a little bit like the pre the precursor to an ocean drive it was it was a true city magazine actually and it was actually okay it's kind of embarrassing but it actually was kind of a good city magazine yeah um but it wasn't You know, it wasn't necessarily at all glamorous, but it was a good city magazine.

14:08We covered all sorts of things. And so I stayed there for two years. But it being Miami in those, you know, mid-90s, it was kind of a fascinating time. A lot of people were coming through. I remember I did the segment for CBS this morning because I was like, I'll get up at five o 'clock in the morning and I'll be like the style reporter. And I remember I did. I was thinking about it recently, too. So I went and I covered all the shows. They were like, you can go cover all the shows as long as you pay for yourself. And I was like, OK, no problem. But it is it is, you know, I was thinking back. I was like, how did I even get like invited to the shows of this small magazine?

14:45But I did. I went a couple of years. So so that's kind of how I got my start. And then I moved from there to L.A. and then from L.A. back to New York. And then in 2001 is when I moved back to Miami, which there's a lot of years. People are always like, whatever. I'm like, yes, well, there's many years I've lived. So lots of different, I guess, these three cities on rotation. Well, it must have been the 90s. It feels like now, and I think it is just also time, but it feels like a golden era for fashion, for magazines, for publishing. It must have been, like you mentioned, working at South Florida and being invited to shows and things.

15:28the local news and local publications were really important during that time. I think a lot about the era of Booth. Shout out to Boothmore, who we love. Somebody needs to hire her ASAP. I'm sure she's doing something already, but she is the best. But I remember her being at the LA Times and her and Robin Gavon, who were at the Post, their jobs were really important. And I remember going to an Hermes show my first Paris Fashion Week and sitting next to Bill Cunningham and him saying all the reporters from the south of France who used to come. It must have been an amazing time to be working in this world.

16:16But also you had access. I remember Isaac Mizrahi would come through. I could interview him. I think that's what people maybe now don't understand because mass tests have changed so much in staffing. But if you were a young editor, no matter how young or talented you were in those mid-90s, you didn't get to do that interview. You weren't given the opportunity to interview really anyone. So I feel like for me at that point, whether it was flawed thinking or not, that kind of worked for me. And I was like I wrote, you know, I was able to write like cover stories for InStyle at that time when InStyle was saddle stitched.

16:49I actually have the issue. And so it just was like, I think it actually did give me a little bit of a head start. And also, it kind of, it made me recognize early on. I think I wanted to be a writer when I started. But I think what that access gave me and that experience gave me was the perspective that, for me, I'm so fascinated by the entire magazine. Like, I'm a visually led editor. I'm kind of so interested in all of it, which kind of helped me decide the path I wanted to take within magazines, which is hard to do sometimes. It's hard to figure out the part you love.

17:31The new Red Bull Dragonberry Energizer is now at McDonald's. Made with freeze-dried dragon fruit and made to lock in. The all-new Energizer, now at McDonald's.

17:49so eventually you moved back to Miami yep so I worked um at women's wear in LA and then I was the entertainment editor for 17 and then I moved to Miami there was you know my my mother had health issues young and my husband was like let's move back to Miami and I was like my Emmy I was like that's like the land of the lost yeah but anyway the naked people place the naked but anyway we did have and I still to this day have some of my best friends there and so at that point I'd had my son and I was like okay great but what will I do with my huge career lol but again I'm 28 I go back and I actually um I can't remember exactly but basically what happened was the Miami Herald was owned by Knight Ritter.

18:39Yeah. It was a public company. And I became fascinated in design and architecture, and I was kind of like ready to leave a little bit more of the fashion slam behind. And I spent one year pitching this idea to do an insert. It's pre-T, but it was like the near-time style magazine. Like I was like, take a glossy magazine and put it in your newspaper. You have built-in distribution. You'll get incremental ad dollars that you won't get. like all these things. So I spent a year working on spreadsheets, which of course I had absolutely never done. But it did give me some insight into the business of magazines, which I think, you know, and I tell my team too, and I try to share a lot with them, like it's a real gift because most editors were not exposed to that.

19:23And so it taught me a lot. And I had to pitch a very conservative board for a year. And at the end of the year, we, and I wanted to be an owner of some sort. And at the end of the year, they said, we just love this idea. Like, we're going to do it. We're going to take it. And if you want to do it, we can hire you to be the editor-in-chief for$95 ,000. But you can't have any ownership. When I was like, sure, why not? And so I did it. And in doing it, I guess at that point, the Knight Ritter had a policy for any new product. It had to make a 25 % profit margin. Now, if anyone knows profit margins in the magazine industry, which I, of course didn't know then that's a significant profit margin for yeah or a magazine industry but in doing that what they did as the editor-in-chief is i was like given a spreadsheet and given visibility on all the ad dollars and the ratio and all of these things and i actually i was there for seven years and in that time is when first it was called design 05 launch which is now design miami which of course i've just launched or will launch cultured at home with Alexander Cunningham is my editor who I've known since those days.

20:32And then, of course, Art Basel came to Miami. So then I ended up, after seven years at the Herald, which was really incredible, and did teach me certainly more than I'd ever been exposed to about the business of magazines and making things on no money, you know, like really having to put something together with absolutely no money. And then I was hired to be the editor-in-chief of Ocean Drive, And with that came the becoming the editor in chief of the Art Basel magazine. And that was about 2000, I think, seven or eight. And who is the owner of Ocean Drive? Is it Niche? It was Niche then. Pre-merger.

21:13Okay. Yeah, pre-merger. What is Jason's last name? Ben. Jason Ben. And he was one of the co-founders of DuJour. After this. Yes, after that. Can you explain what niche media is and what that world – that's called – is that custom publishing? Not really. It's not. I've actually done custom publishing. I saw your thing, which is actually very interesting. No, no. Niche media, not at all. Niche media – What would you call niche media? And there's – what's the other one? There's modern luxury. Yeah. What would you call those publishers? I mean, they're regional publishers. Regional publishers. They're regional publishers.

21:52They take a conglomerate of cities. And I mean, I think maybe editorially, I never bought into the concept. I don't believe that the person who reads it in Chicago wants to read the same thing that the person in Miami reads. But Ocean Drive actually didn't start like that. And Ocean Drive in its early days was actually, I think, probably one of the greatest magazine success stories, if you look back and look at numbers and all of those things. But so I was I just worked for Niche, which was successful. I'd never really bought into the editorial vision of Ocean Drive. It wasn't a great fit for me.

22:28But anyway, I did it. And then that was I mean, I kind of had a lot of friends in the art world at that time. there's lots of other you know like I said the person that I'd actually moved into his sister was a famous artist she won the MacArthur she also had breast cancer which what uh is what my mother died of I became close with her I became quite intrigued by the contemporary art world at this all this sort of time everything kind of coming together and I was the editor-in-chief of the Art Basel magazine for, I think, two or three issues and then left. I think that for the custom publishing piece, I have done custom publishing throughout my career.

23:10But that's very different. That's typically when someone hires you and says, I want you to do this. I mean, whether Ocean Drive or any of the niche media are editorial in a way that you and I would say is a different story, but it's not custom publishing. Got it. Okay. So a great example for the reader would be like the Walmart magazine is custom publishing or there is custom. I actually did the magazine for Chase Sapphire for a year. Amazing. That's very cool. A long time ago. Very cool. It's fascinating. I love that. Yeah. It's a really interesting and Departures was sort of custom publishing.

23:44It was like a mix of a magazine, but because it was a joint venture with Time, I think, and at some point Time and American Express. But it's fascinating. And it It allowed you, like working at these regional places, it sounds like it allowed you to have a life outside of New York, which for a lot of people in magazines feels impossible. And you were able to do it. What was it like building your career and not like being at Hearst or Condé or whatever? I mean, I can see it both ways. On some level, I think being in Miami is what was such an impetus for me to start my own magazine because I felt like I was so fascinated by the world outside of Miami.

24:35You know, and if you look at the early days of I mean, if you look at cultured every single issue from the one I started, the editorial content has never been about Miami. It was never a Miami magazine. so on some level and while I of course I did love the city and it was it was a you know a fascinating time to live there um you know watching a city go through a ton of growth was was really interesting especially being when I was at the Miami Herald I remember I remember sitting in editorial meetings and saying this is the only city in America where you can change the skyline you could argue that or not but that was like an impactful moment for me to listen to so I don't know I mean I guess I just never, I became at a certain point, you know, I have three kids.

25:16I became more intrigued with the art world and the media world. And I really just was focused on being in the art world. I wasn't necessarily, and I think that the formula of Condé and Hearst and the, had just, it didn't kind of feel like there was enough creative, like latitude in there for me. I've always wanted to kind of do it in a different way, frankly. I was never kind of looking, not that, of course, what huge success they all are, but I was never looking at those as a barometer of what I either wanted to create or I just wasn't that intrigued. Yeah, and in the end, I mean, you're talking about having built a business plan and wanting ownership and all these things.

26:05it feels very common now to have that as editors. We need to, well, not common, but I I'd say like looking at my career, I've, I understand that. And I think there are a lot of people now who understand that. Okay. If you're a journalist, you also have to be interested in how this makes money because most of it doesn't. Uh, but back then that was very rare. So you had so much foresight and, and I'm sure we, it's obvious why you've been able to make cultured so successful. So when you left the art Basel magazine, did you just, did you start cultured immediately or what, what did you do during that period?

26:48And, and also is this time when you started to become a big collector of art or when did that? I'm a big collector. I collect, I mean, I've been, you know. Any art to me is a big collector. I have like two pieces. Well, I have to say, I just, I find the art world really enriching. And I find spending time with artists really enriching. And I remember actually a great mentor of mine is Mira Rubel. I don't know if you know who Mira is. I know about their art, the Rubel art collection. Mira is just a huge force in my life. And that was also one of the great things about being Mamie. And of course, her son and daughter-in-law are my best friends.

27:28But I was around Mira a lot. And I remember at some point, Mira, like, putting her hands on me and, like, saying, you're doing good work. You have a good eye. You're never going to make any money. Buy the artist that you're covering. Buy them. and I just you know as a family we just I kind of listened and you know you became more intrigued and as a journalist I mean the art world can be intimidating and walking around a fair and saying how much does that cost and all of all of those incredible barriers to entry in the art world were were like fascinating for me to watch you know I didn't grow up in that world and I was so intrigued by it all.

28:10And I took her advice and just kind of, you know, I would walk up and say, how much is that? And, you know, just ask the questions because I think as journalists, that's what we're trained to ask questions. And I think sometimes in the art world, or at least at that point in the art world, you're kind of like the energy is like, don't ask the question. I mean, and I remember Mira, who was such a huge support to me. And I would have some of my early events with people that I still do events with at the Rubelle collection with luxury brands and Mira would walk around and pick up someone's purse and say like, you can buy this, you can buy art, you can support an artist.

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28:44And she was like, and I just, I, I love, I loved so much about how she talked about art and how she, you know, talked about people about supporting the ecosystem of art. And that really led me in, in the early days. And she always said to me too, she said, you know, Miami, they, Miami necessarily won't support you, but other people will. and it was it was a great it was great I have to say I had a lot of freedom in those early days and um a lot of a lot of fun and my main goal was really just to kind of fully understand this you know global ecosystem or get as close as I possibly could to understanding the global ecosystem of the art of the art world and spending time with artists okay so I want to do a compare and contrast of art and fashion.

29:30But first, let's talk about launching Cultured and how did it happen? And how has the sort of, I remember your comms team or someone started sending it to me very early. I have emails that I wrote you. I was like, we did an essay on Eileen. Oh, yes. We did an essay on Britney Spears before everyone, please read it. Yes, totally. Because I was always intrigued by your byline. And, you know, I always I've been someone who reads all the time. So I was writing you emails before we even met. I I remember this. It's I mean, it's that was probably 12, 12, 13 years ago. So how did you decide I'm going to do a magazine?

30:14I'm going to make it about like centered on the art world, at least now it's about much more than that. But what what was the sort of impetus for it? How did you launch it? All that stuff? I mean, I think that's the thing is like I did it very quietly. Like I was just I became and I think in retrospect, this was probably all a big mistake. But I was very focused on the content. I was just kind of like, I didn't have PR. I didn't do a press release. I just was like, no, my content will actually be better than everyone else's. I remember once and I'm not going to say his name. He works at a magazine that we both really love.

30:49He's the executive editor. He said to me, if you build it, they will come. And I was like, dude, that's how the internet works. No, it's not how it works. No, most of what I did is a mistake. But my thought process was really just like, you know, the story, the writers, the access. And I have to say, that's why I have such mixed feelings about being in Miami and not being in New York is number one I could afford rent right yeah uh number two I didn't feel like I had this glaring pressure to like like I remember I remember like I think Louis Vuitton like they reached out to to me like I mean like I wasn't wasn't necessarily focused like I said a lot of this is probably a mistake but my my guiding force in those early days wasn't like get the advertiser and like you know it was more like I want to get this you know special interview I want to try to get this writer.

31:39I want this person to recognize it. But I wasn't, I mean, I had one salesperson when I started, I think for the first two or three years, and I think she was 24. Well, also it probably gave you time. Doing it the way you did it gave you time to figure out what it was. Whereas people who like launch hard launch, it's harder because you're just, everybody's watching. Exactly. There's a lot of freedom. And then also like you were saying, how you feel that so many people now, like Mark or whoever you grew up with. Like, I feel like I've chronicled the art world in the last 15 years in a way that I've grown up with, you know, Rasheed Johnson, Derek Forger, like all these people, they were in my first couple.

32:22I mean, Jeannie Greenberg of Salon 94 and of much other fame was on my first cover. And so I've known these people for so long and I feel on some level that sometimes they feel ownership of the growth of culture because they've been involved in kind of watching it. And it grew. We, you know, we've always had immense growth, but we grew slowly. I wasn't trying to be everywhere at every point. I did have, you know, I think I wasn't everywhere. I couldn't be, you know, like I didn't, I wasn't social. I always felt that people who made their way that way, I was kind of disinterested in, again, probably a mistake.

32:58But anyway, I had three little kids at home. I was busy. And frankly, I had, you know, I had other jobs. I did other things for, you know, financial support. And, um, and I really was just like, you know, focused on making a really good magazine and letting it, letting it kind of unfold in its own time. I didn't put these like, oh my God, it has to be this by this point. Yeah.

33:27So what year did it launch and what was the mission? Did you have a mission statement from the beginning or what what was the mission when you launched it and how has that evolved since the launch? I mean, I think I did have a mission. I think I didn't articulate it. I mean, as you know, maybe now to more people are starting a magazine, but then it was like to say I'm going to start a magazine. People would be like, why? What year was it? 2012. 2012. Okay. I mean, I kind of soft launch in 2011, but I say 2012, but there is an issue in 2011, but it doesn't have my logo. It was like, we just did like a, I just kind of did it.

33:59I really, um, I think my mission was, it was definitely mission driven. And I would say my mission probably hasn't changed. And some of that is still the excitement that I have for the creative world, how they overlap, how they intersect, covering people that other people don't necessarily know, kind of building on the faith that humans are curious and they want to read about lots of different things and good storytelling always has a way and I've always been really intrigued by you know the underdog story I mean just you know the people who the what people have gone through and I spent a lot of time visiting young artist studios and you know successful artists who even had museum acquisitions and good collectors and you know just kind of seeing how long it takes them to kind of cross over into, you know, being known in the art world.

34:54So I think I lost your question and my rammer on, but, um, it sounds like the mission hasn't really changed much. It's just the gotten bigger. It's gotten bigger. I mean, the landscape has shifted, right? So how has the art world changed in the last 13 years? Well, that's a hard question right now because the art world's had a tough, I don't know, 16, 18 months. But I would say in the last 12, 12 years of the art world, the art world has grown. I mean, I think, you know, as Jerry Saltz eloquently says, there's just more people. Yeah. There's more people, you know, interested in the art world, there's more dealers.

35:31I mean, we're launching a story that I was working on this morning with my team, a global story on young dealers, as we feel that, you know, it's such an important part of the the ecosystem is, you know, a midsize dealer. And we have 23 young dealers. And along with one of my editors, Julia Halpern, who worked at, you know, Artnet and only covers the art world, there were people on there that neither of us knew. We had a system of people nominating. And, you know, we have 23 dealers that will be launched in the next day or so. So it's just, I think it's gotten bigger, I think in really simplistic terms, that's how it's changed.

36:09I mean, it launched a lot of really successful careers in the last decade. Well, similar to fashion in that way, do you feel like it became a bigger part of pop culture that, you know, Rasheed Johnson, someone that maybe a lot of people know who that is, that wouldn't have known when whoever was at that level in 2012, maybe not as many people would have heard of that person. For sure. And it's something we talk about a lot. You know, Cindy Sherman, Rashid, Marina, like, are these names people know or these names people don't know? I remember putting Marina on the cover in like 2014 and thinking, God, is she everyone going to say she's so overexposed or like, you know, and then you go one step out and you realize like people don't even know who she is.

36:56You know, you're talking about Marina Abramovich. Yeah. So I my, um, my mom text chain, my, someone thinks that they were, cause you know, she, I don't think she, she takes economy class a lot or like economy plus. I don't know if it's to feel human or what, or why, or just because she's like savvy and doesn't want to waste her money. But anyway, someone, one of my mom and my mom text chain was like convinced that she was on the plane. and so I have to send you this photo. Yeah. And so we like, I tried to find her publicist just to find out if it was her. I have no idea, but I actually messaged like a few who you definitely know, art world publicists who I know and to be like, do you, is this her?

37:46How can I find out? Cause we just like, we had this big battle but it was in this check. One of the people in my group runs a gallery. I wonder if you know her actually, we can talk offline afterwards, but, um, but a lot of the people are not connected at all. And everyone did know who she was. And we like fought for a week for like a week of whether or not this person was her. And I was like, it's definitely her. I've seen her now. I think it probably wasn't her in the end. We were more in business class, but yes, I'm going to send you the photo. Uh, but, but anyway, you're yes. So those, you felt like Marina was overexposed in 2014, but like she's gotten way more famous than that.

38:28Yeah, of course, of course. And I think, too, we were kind of the first, you know, speaking of editorial mission of covering, you know, all the disciplines together, you know, dance and fashion and art. And we covered curators in a way that other people hadn't. I mean, it's been important and remains important to me to cover a lot of people that call it mainstream media is less interested in. And that remains. So when I look at the editorial, I would say it really hasn't changed. I think lots of other things have changed. And as you say, you know, there's just the demand to do more. And, you know, we do five digital stories a day that don't run in print.

39:07How have you built a team? It's much easier now because so many journalists work remote. But how have you managed to build a team not being in New York? Because you were in Miami, you're in L.A. I hate remote. I am such an office being. I actually, we just opened an office in New York and I've had an office in LA. Because when I talked to your kids at the Cultured 100 party, they were like, she basically lives in New York. Well, I spent more time in New York this year. I spent more time, yeah. No, but New York, I mean, first of all, New York has always been culture's number one market by far every single day since the day I launched.

39:45I've always had a bigger team in New York than I've had anywhere else, even when I started in Miami. I've just, New York has always kind of been, I mean, it's certainly the capital of the art world and media. So I like to enforce the office. I just actually finished a few touches on it. So next week, or the week after, we have an opening party for the office. And in LA, I had an office for a while that shifted because of my landlord, other things. But no, I don't know. And I think a lot actually about being a young person starting my career. And I honestly, I don't know that they don't have the perspective so maybe it doesn't matter but i just think it has to be so much harder and i mean and i also think in these industries like part of the reason you fall in love with your job or not is like your team so i'm a huge proponent of in office work i just think you're writing it's different uh i i think it's different but no i i i think in covid was like kind of the first test.

40:46I mean, editing a magazine and I mean, I still, I still have to kind of print pages and I see things differently when they're printed and I don't, I love office. I love the office. I am a thousand percent with you as someone who has pretty much every job I've ever had has been, I haven't had to be in the office eight hours a day. There was one job when I was managing a team that was like much more like admin-y. It was much more, I was an editor. I wasn't writing as much where I did need to be there eight to five or whatever it was. But most of my career I've spent half and half. So like - But you're a writer.

41:33Yes. But what I will say is I think it's really bad when people don't go into the office. Like I think if I lived in New York where the puck headquarters is, I would go into the office every single day. It might only be for two hours, but I would be there every single day. My, my, when I worked at business of fashion and I was remote at first because we didn't have, because I was the first employee in New York, but then we had an office probably six months into me joining full time, maybe even less. Maybe I wasn't even full time when they bought the when they opened the office, but I would work at home in the morning, go for a lunch, go in the afternoon.

42:13And in L.A., I work from a shared space, you know, at least two days a week, if not three. But I just find. Zoom calls do not do the same thing, and I feel I do feel like a little bit. The thing is, the generation that was in college during covid, which is my. They don't know any better. Like I'm sure, and they think, like when I go to the office in New York and the young people don't come in on a Friday, which I understand, like, I get it. If I lived there, maybe I wouldn't go in on Fridays. But I'm like, you live in this tiny box. Why would you not want to go into this nice office where there's free food and water?

42:57And also - Like minded individuals. Totally, totally. I want to talk to you about the story. And I mean, I'm just like, I always say, like, the amount and excess of emails and communication and text threads where one thing, I mean, I'm in transit. I'm running around, like, things get lost. I'm like, just sit and have a meeting and be together. Totally. And I do, I wonder about this generation because I feel like I learned so much in the office just by watching people. Like, watching how people conducted themselves. watching how people spoke to each other. All of it was fascinating to me. Totally.

43:35I remember once going to New York after I'd moved to LA and having coffee with one of the younger writers at BOF. And she was like, how do you find sources? And I was like, oh my God, you've never been in an office with someone and heard them pick up the phone. So you don't know how to talk to people. You haven't learned any of that. I never asked anyone, how do I find sources? I saw these guys and some women, but like I worked at a business magazine. So it was it was boys club, but like on the phone bugging people. And that's what you do. And and that I agree. It's such a I talked to a CEO once who had designed its vertically integrated company designed their office for happy accidents.

44:23So like the engineer would accidentally meet with the designer. And this person was like, none of them want to come in. And it's just like, oh, but what about when a company is struggling and they're doing layoffs and the people, the leadership are like, who should we keep? And if they don't know your face, you're not, it's just all these things. Anyway, this is another podcast. I understand. I can't wait. I can't wait. Um, so explain to me from your perspective, because I'm fascinated with the art world for many reasons. A, it has a lot of amazing characters for sure. There's tons of money. It's a very particular thing.

45:08It reminds me of fashion in that your taste is very exposed. So it's very, it makes you very vulnerable and people are very intimidated by it because I love saying you can hide your taste in music. You can hide your taste in movies. You can hide your taste in, but you can't hide your taste in clothes because you're putting them on. And art is similar. Go into someone's house and you see their art and you're like, oh, I know who you are now. That to me is a similarity. But then there are all these differences, especially the pricing stuff because fashion is a, the pricing of fashion is a construct and we all know it, but like there are material goods that do go into the pricing and there is a pricing architecture and you could like Hermes says they don't price based on marketing.

46:01You know, you could say that like, it's based on the cost of raw goods and, and demand and all that. But art is like, it's the pricing is, is so different to me. So, but it's much more systematic than you think though. Tell me about like what, how the art world and the fashion world are similar and how they're different. I mean, I think they're similar at, you know, they connect people with passion, right? They connect people who believe fundamentally in creativity, in connection. I think that's why at the very tippy top, you see so much overlap. You know, if you look at the top of every fashion house, what do you see?

46:40You see, well, the creative directors, which mostly I meet through the art world. You see, you know, incredibly sophisticated collectors with incredible taste. If you look at the people who own the major fashion houses, what do you see? You see massive, massive collecting prowess. Obviously, you could argue access, which is such a big part of the art world. But, you know, you look at the collections that they built. And, you know, I've talked to dealers who sold to, you know, Pinel. And I said, oh, so who calls? and who calls when, how does it work? Tell me everything. And I've had people say to me, no, no, they call themselves.

47:18Like, yeah, not their assistant. It's not their, you know. So, you know, I think ultimately it's connected by passion. I think they each have obviously, you know, their own greed of pretension and, you know, lots of, you know, idiosyncratic little things about them. I always think of a cast of characters that come together to make an industry interesting to me. And yeah, I think you have both. I'm more familiar with the cast of characters in the art world, of course. And like you say, you have some of these massive collectors who have made their money in really interesting ways, which has been great to just kind of hear people's own stories.

47:55And they get to a certain point of being so successful, and then they turn their head to art. And it is addictive. So I think there's a lot of similarities. I mean, And I think there's too much talk about how they intersect. I mean, I don't, you know, I don't know. Everyone's always trying to put them together. And interestingly enough, even though, like, I'm actually not always trying to put them together. Like, people always say, oh, you're fashion and art. And it's like, not really. I mean, I see them, I don't, I'm not trying to do that. I'm not trying to, like, mix or force in any way. I would say that, you know, I haven't spent as much time with creative directors as I spent with artists.

48:33and I would like to and certainly the creative directors that I have spent time with are mostly through the art world and a lot of them spend a lot of time with artists who I think do often think uniquely and give us a different perspective. I've learned a lot from collectors. I mean, you know, and that's the thing too. You look at the big galleries and I mean, they're huge businesses. Yeah. How hard do you think it's to cover from a business perspective versus fashion? because the thing that I'm lucky, look, a lot of the numbers are opaque, but really, most of these companies are public companies.

49:09And so even though LVMH doesn't break down its revenue by company, by brand, sometimes they reveal that information. And I also have enough reporting that I'm able to figure it out. It feels like, is art more opaque in terms of how much money is actually being made? I mean, I think it's more opaque. I'm not necessarily sure that it's fully opaque, though. There's not many numbers that I think most of us aren't aware of. Yeah. And I have to say, we do cover the market. When I started the magazine, I was less interested in the market. It's not the most interesting piece of the puzzle to me. um you know you talk a lot about and i i would say we started covering when we cover fairs we started covering price points only maybe about five years ago i was actually against it in the beginning i really wanted to not kind of focus on the business of the art world i wanted to focus on the other aspects of it and i have found that when we do cover and we do cover cost and there are plenty of people who cover cost but in prices a lot of artists wrote me um you know and i know a lot of artists talk about like if you go to a gallery in New York City and you ask for a price sheet they're legally obligated to give you that price sheet yeah which a lot of artists will tell you I don't know that if it's the same in California in terms of the law but um so I don't know I don't I don't I know what you're saying in terms of obviously fashion and there's so many different you know data points to cover in fashion and maybe a little bit you know less in art but you know all the auction numbers are public I think the primary prices are pretty well known um so i mean i always say and i always tell my team and again it's not something that we we focus on so much editorially i would say but as a journalist or anyone coming covering the art market it's important to know i mean i i'm always asking how much is that on the primary how much is that whether i'm just out of just to kind of understand and it says a lot about you know demand and what a gallery sees where an artist is and there's a lot of points of interest that come from it.

51:21And I know some people think it's opaque. I just don't. I think the point that you made that is clarifying something for me. So I have had to write many articles about the intersection of art and fashion over my career and have always really struggled and couldn't pinpoint why. It kind of is similar to when I write about, I cover fashion's sort of connection to Hollywood quite a lot living in LA, but I did it before I lived in LA because it is such a big, the, the two businesses are, they need each other so much. Uh, they feed off of each other, but it's hard to, and I wonder if it's a similar thing with art because yes, there are collaborations and there are designers are collectors and people you go to freeze or our boss or whatever you see, everybody's dressed really well and they have an interest in the way they look.

52:19It's aesthetics, but it isn't, they are two separate worlds very much. And that is, I think that's the beauty. That's where the interest is to me. Yeah. And, and what you're doing with cultured now that I think about it is like, you are covering all these and it's not just art and fashion. It's entertainment. It's all these different things through the same lens, but not trying to put them all in the same box, if that makes sense. No, not at all. And I think just because, you know, there are, you know, fashion designers who collect, I mean, they're basketball players who collect. I mean, it doesn't mean, do you know what I mean?

53:03I think sometimes like things are trying, are meant just, they don't have to be, there doesn't have to be a forced connection. Yes. So that brings me to your relationship with fashion brands, which I think I don't want you to give away all your trade secrets because everybody, but I, one thing I will say is you do a lot of events. You're having an event. Um, this is it this week to this week? Are you coming? I'm coming to the one on Thursday. Yes. Uh, at Jason Bolden's bar. Is it with, with, um, Louboutin, yes. Christian Louboutin. And what's the other event you're doing? I'm doing an event with Orlebar Brown in the Hamptons on Saturday, which is a brand also that I've worked with for probably fabulous.

53:51Okay. So you do a lot of events. You do a lot of different kinds of events. Like you did this big cultured 100 event at the Guggenheim. It was amazing. You staged this big thing. Valentino was one of your partners on that. I was on the list. Thank you for having me on the list. Um, it's, I was very honored. It was very, it's very cool. But, um, you, you host a lot of different events and I was talking to a brand person and they said, I really like working with her because she gets interesting people. There are like a lot of collectors and your network is not just the typical people. And you have like a very diverse network of people who would come to things, but like, how have you been able to build out that part of the business?

54:41And what do you think you do well that attracts brands of such a variety as well? Thank you. That's, that's nice. I mean, I think on some level, um, and I honestly, I take it back to kind of ocean drive days and, uh, doing events was a big part of what they did. And frankly, I didn't like the way they did it. And I felt that that really defined how I wanted to do it. And at some point I felt like I work like everyone, you know, 15 hour days. I had three little kids and I wasn't going to ask my friends or anyone to come to anything that I didn't really feel was worth their time. And I've kind of just been led by that.

55:27People think I'm social. People think I'm out a lot. And I am because it's part of our job. But I was not a natural social person growing up or anything like that. So I think a lot about that. And actually, at the Colt 100, I invited an artist that I love named Danielle McKinney. And she said, you know, I have some social anxiety, like a lot. And I said, so do I. And she laughed. And she said, can I bring my husband? I said, of course. So, you know, I think like the pages of magazines, I think sometimes events get formulaic. And I was actually in a meeting the other day with an event with someone who has a big brand and they were saying, oh, well, I think people just look at magazine events to see who they invite.

56:09And so they can invite the same people. And I was like, I've actually never done that. I've never like looked at what other people and been like, oh, I want them. I've tried to have like, you know, people who don't who may not go out all the time. I mean, I just never kind of really wanted, never really understood why people are always after like the same cross section of 15 people. Yes, which we deal with a lot in L.A. Where we're like. We deal with a lot in L.A. Where I love seeing you. And I love seeing Allie Pugh, who's on your team, one of my closest friends. Allie Pugh, who's amazing. Like, but sometimes I'm like, guys, is there no one else who lives here?

56:45Well, I rather, I mean, I do think, too, that's something that I've taken a chance and whatever. Like I ever have people that people like, I don't know who they were. Yeah. And I was actually, I went to the, uh, the Tarabaka Film Festival dinner last night and I said, it looked fabulous. Who'd you sit with? I, now I'm not going to remember her name, but she was a really gorgeous 40 year old woman with three kids. And she said, Oh my God, I was at your Colt 100 party. She said, I never felt so old. And here you are an older white woman and how it was just funny. And she was telling me a story about how she went to college with someone in the family who owns a very big brand who doesn't go out all the time and how they were at one of these big brand things at their family and people were like, why are you here?

57:32And I don't know. It's just back to that thing of, you know, ask people about themselves. Like, be curious about people and don't try to, you know, I don't know. I'm not trying to fill the room with the same people all the time. Yeah. And I like meeting people. I mean, I think of what sustains me in doing it is meeting new people or meeting people who see it differently or meeting people who like, you know, artists who don't get invited to a lot of things. I mean, which is a whole nother topic because, of course, I invite artists to everything. But sometimes, you know, just people, if they don't know who they are, people don't have an Instagram following.

58:10Like I think sometimes decisions are made based on that, which I really try not to make decisions based on things like that. Yeah. Yeah. Two things. One is the point about having social anxiety. I feel that way too. I am not, I'd say I am a mixed introvert extrovert. It depends on the time. I'm not super comfortable, like honestly going to a party on the weekend, like a friend's party. I'm more like that's where I feel the most social anxiety because now that I have kids that's been helped a kid that has really helped lubricate it because like the kid but when I go to a work event I'm fine because I'm like I this is my and this is I think a lot of journalists have this like I don't like bothering people I all I do all day is bother people these are things that it forces you So yes, I go out all the time for work.

59:10I am constantly figuring stuff out, but, and I like, but I am not, it's doesn't, it's not that it comes natural to me. It's that it like, the job I have has forced it to happen, which is interesting. But the other thing I was going to say is, do you, I mean, to me, what it says is you're an incredibly hard worker. Like all of this stuff like you coming up with great guest list. That is not easy. I do some events at Puck and it's the first time I've had to like come up with guest lists and things. And it's really good when the brand has an objective so you can sort of figure it out. But like all of that stuff just has to sort of come from your brain and collaborating with your team.

59:54And that takes a lot. This stuff takes a lot of work. It's not just you showing up at these two events. Like the stuff that had to happen to make these events work is so much on top of doing a magazine, on top of doing everything else, on top of your kids and your husband and your life and all of that. It's really, I mean, the amount of work you've put into all of this is, do you think your work ethic, maybe we can close with this. Do you feel like your work ethic is the thing that has like, really is the secret to your success or one of them? Yeah, I do. And also I think my like perseverance, you know, like I'm just like, I'll just, I, I just keep kind of forging forward.

1:00:36I don't, you know, and, and honestly, everyone says that. And I always say, I hope people can say other things about me besides that I work too much and I'm so busy. Um, but I have to say, I absolutely love work. I never, I never feel, I never feel like, oh my God, like there's, there's actually nothing like, I mean, I'm very spend a lot of time with my family. I'm very lucky. My kids are all incredibly hardworking kids. I watch how they, you know, as they begin to enter the workforce, I watch how they conduct themselves. I watch how they think about things. They send me emails ahead of time. And, you know, that's how I was.

1:01:09I had great, you know, reverence for the workforce. My dad was a workaholic. My mom worked a lot. She started her own company when, you know, she was very young. And I wish a lot of things probably about my life, but I don't wish I worked less. A hundred percent, Sarah. Thank you. I love working. It's the best. The best. If I didn't work, I would be, watch out. You know, it's funny. I had a seven-month maternity leave, very generous from Business of Fashion, and I loved it. You know why? Because that's a job. Well, when I told my kids that I was going on your podcast, the first thing they said was, she has a cute kid.

1:01:55Oh, that's very sweet. They are very cute too. I mean, he is just the cutest, but it is, it is amazing. And I'm sure that they are just so proud of you. I think about this a lot as my kid gets older and he's starting to notice that I leave and we'll be like, oh, you're leaving. He's very, uh, as they call securely attached. So he doesn't like freak out if either of us, my husband travels for work a bit as well. And he's just, he's fine. like he will be like I miss mommy or I miss daddy but he's not like a total basket case when we leave but I've been thinking about it a lot and the thing I keep coming back to is like I'm gonna be a better mom when I'm here and look I think there's sacrifice you know I think there's sacrifice but I think what you know what helped guide me was like I think I wouldn't have been a better mother had I worked less.

1:02:50But I can't say that I didn't have, you know, healthy heaps of guilt and, you know, all the things. And I wouldn't, I mean, it's just hard. Like, there aren't, you know, I'm sure your son's not calling you complaining yet, but soon. And there aren't things and not that, I mean, just where they need you. And you're needed somewhere else. You're either walking on stage or you're on a deadline or an advertiser needs you. And, And, you know, there's sacrifice and it's hard and it's humbling. And I have to say, I always think about working moms, no matter what career they're in. And I have a really great respect for all that we do.

1:03:28And I don't think it's easy on anyone. I think it just hits us differently at different points. And it's, you know, it's affected my kids for sure. But, you know. For the good, too. Yeah, exactly. Sarah, you're an inspiration. Thank you for being here. Thank you so much. I'm so glad to know you. And I'll see you later this week. Thank you. Let's see if I make my flight. Fashion People is a presentation of Odyssey in partnership with Puck. This show was produced and edited by Molly Nugent. Special thanks to our executive producers, Puck co-founder John Kelly, executive editor Ben Landy, and director of editorial operations, Gobby Grossman.

1:04:12An additional thanks to the team at Odyssey, J.D. Crowley, Jenna Weiss-Berman, and Bob Tabador.

From the publisher

Sarah Harrelson, editor-in-chief and founder of ‘Cultured,’ joins Lauren to discuss how she built a media business outside of the traditional ecosystem. They also chat about the differences (and similarities) between the art and fashion worlds, what it was like to build a journalism career while based in Miami, moving to Los Angeles, and editing a magazine in 2025.

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