Burberry’s Bump, Keds’ Return & Outdoor Voices’ Overhaul

0:03Hello and welcome to Fashion People. I'm Lauren Sherman, writer of Puck's Fashion and Beauty Memo M.O. Line Sheet. And today with me on the show is Jason Stewart, host of How Long Gone, world-famous DJ and husband of one of the world's best fashion stylists. We're chatting fashion in the Midwest, Laura Piana's labor issue, Ty Haney's return to O.V., Burberry's revival, Keds, and so much more. Happy Tuesday, everyone. I'm in Chicago visiting family and friends. I spent Sunday afternoon digging into my mother-in-law's magazine collection. And I'm very careful. We only take a couple home every time we visit because I don't like collecting crap.

0:51But these magazines are gems. They're not crap. I got a Harper's Bazaar from 94, a Vogue from 92, and a Vanity Fair from 94. I wish that she had more bazaars, but apparently my mother-in-law was a Vogue reader. Not really any hearse. I found one Cosmo, but it's all Arc Digest, Vogue, all the Condé greats. And also, the only annoying thing about that is that she pretty much has every single American Vogue from 88 to 2000, except for November 88. So Anna Wintour's first issue. Anyway, maybe she sold it on eBay. I don't know. This week on Line Sheet, I ripped a page from my reporter's notebook to address everything everyone is talking about.

1:41This Laura Piana situation, the future of caring and Gucci after Luca DeMeo's arrival in a month, Ty Haney's return to OV. Jason and I are going to talk about some of this stuff, but you get the real reporting in line sheet. So it's a fun one. Check it out. And also today, Sarah Shapiro has a great conversation with Lalene CEO Molly Howard. I'm a big fan. She's really smart. And our beauty guru, Rachel Strugatz, will also be back later this week with her agenda setting coverage. So let's get going with Jason.

2:18Jason Stewart, welcome to Fashion People. Welcome. Hi, how are you, Lauren? Great to be here. I'm very well. You're the third in your family unit to be on this podcast. my family being my wife and my business partner yes okay the only person left is chris's wife who i have a feeling will never be on this podcast or any podcast but i don't know you never know she's welcome how's it going going great just riding high in in chicago you're still here right i am still here we're leaving tomorrow morning when do you are you all going back to LA or not. I go to Washington DC on Wednesday. Chris and I are going to go have dinner at Minetta Tavern there.

3:08Check out one of Keith's properties on the hill. And then we're going to do a little photo shoot. We just did an interview for the observer. And then we have a show on Thursday in DC and then a show in Toronto the following day and then head back to LA. So you're on a mini tour. How many times of year do you guys do these podcast tours? We usually do two. We do like kind of smaller secondary cities in the summertime. We'll go over to Europe and do Copenhagen and London, which we're going to do this trip. And then during the colder months, we'll do our LA and New York shows and then hopefully Australia as well.

3:53Do you do these to make more money or is it one of those things where like e-commerce when they open a store in a town, their e-commerce sales go up? Does it also increase awareness for the podcast? Yeah, I mean, it does make some money, but the way that Chris and I travel are, you know, the money going in goes out quickly, you know, as I speak to you. Both are very tall and you can't, yeah, you can't, you have to basically be in business class or you would die, right? I mean, you know, I was, I was sitting in first class yesterday on the plane over here, but it was a small plane from Minnesota to Chicago.

4:34So I had some of the worst legroom I've ever had in my entire life sitting in seat 1A just because it was a small plane with the bulkhead. But I mean, I've, I've been on hundreds and hundreds of flights in my life. most of them are in coach so i've learned to adapt my body and uh pretzel it up thanks to my my mega reformer classes uh did you do any workouts here in chicago while you were here yeah other than the hotel gym yesterday and i plan to do it today as well they have a nice facility hit the steam room did carolyn go to any classes who did not she actually just left to the airport one minute ago right before this happened she went on a little walk around the neighborhood you know check out the water visit the Cartier store for a cool down normal carol and stuff you also threw out the first pitch at the Red Sox at oh I said the Red Sox game it what they did play the Red Sox right the Cubs yeah they did play the Red Sox the Red Sox did win as I'm sure Our listeners don't care too much about the final score.

5:44But yeah, it was quite an honor. And there is a fashion connection. Our friend of the show, Mary Kate, who basically runs the Neiman Marcus store in Beverly Hills, her brother does comms and PR for the Cubs and Wrigley. He listens to the show and saw that we were in town and graciously asked if I'd like to throw out a first pitch. Oh, that's so fun. Yeah, I was wondering how that happened and how they chose people. It's very exciting. I think they choose. I've learned that there's three criteria for being chosen. You are a legitimate celebrity. And, you know, that's just what happens. And then you are somebody like me where somebody who works inside the organization is a big fan.

6:31And there's an opening and we need to fill a slot. So slide them in. And then the other one are like the contractual obligations. so like somebody who works for like a liquor distribution company or like any of these businesses that stadiums and sports teams work with they'll be like oh you know get the budweiser guy in here and he'll throw out the pitch kind of thing it's like a pay to play that's interesting it's a back scratch deal kind of thing it's one of the perks of dealing with stadium life Did I read somewhere or was I talking to someone who said you had a custom Cubs hat made or something?

7:09Customs Cubs jersey. They give you a jersey and you could put whatever you want on it. Mine just said jeans on the back, just a classic. And I thought it was ironic that this name that was my graffiti name when I was a teenager is now embroidered on the back of a Major League Baseball jersey as I throw out the first pitch. Do people really call you TJ? Because at your show on Saturday night, I was talking to Ben Edgar and his girlfriend and she said, TJ this, TJ that. And I thought, who's TJ? And then I realized. Chris started calling me TJ around when we started doing the podcast. Chris was sheltering in place in LA after he escaped Montreal because Alex was stuck there during the quarantine and then we would hang out all the time and just have fun during the global pandemic and I just got the name TJ somehow some way and everyone would call me that and it just kind of stuck it's it's cute you know it's cute yeah yeah I like it so what how did you feel about Saturday night I really enjoyed the PowerPoint PDF format or whatever it is, whatever that thing is called.

8:25I've never used any Adobe suite. Yeah, it was a keynote presentation in our style, but basically just the same thing that we always do at live shows. Typically when we do a live podcast, it's the exact same as a regular podcast. We just get up there and tell stories and bullshit about what happened that day traveling or whatever and a few hot topics but this one we have like hard line talking points and statements that are declared with visual bits and jokes and then we'll kind of talk about it engage with the crowd and stuff i thought it moved really fast and the crowd was like chiming in quite a bit especially that guy who lifts weights without shoes on he was a good chimer he knew exactly his name is sage he knew exactly how to reply to things you know like we he knew the answer that we wanted to hear and it's great when you get a somebody participating from the crowd who isn't trying to heckle or derail you know what did you think of the chicago crowd in terms of fashion um the crowd at our show or chicago in general or both let both let's start with the show and then we can we can broaden out i mean honestly i didn't really get a good look at most of the people in the crowd but i would say that a lot of the people in chicago in our demographic of listenership it has like an elevated kind of not working class but like the car hearty bro but elevated to a more higher end level not not getting into like true luxury brands or anything like that but just like a more tailored put together elevated version of of the kind of standard car hardy uniform yeah i'm feeling that the guy we were sitting next to who walked out with us too was wearing like do you remember those apc the really worn in when people would like wear their apc jeans for five years and never and put them in the freezer to he was wearing those with like clarks or something it felt very like early 90s hipster a lot of clarks a lot of clarks i saw i mean a classic wallaby on a chicago guy with some worn-in apcs it's a great look all day long it's true what what have you seen you went to the polo is it called the polo bar here it's called something different is it just called rl or like the RL bar or I don't know.

11:05I think people just call it the polo bar. What were people wearing there? What have you seen out and about? So two different things. I would say we'll start with the RL at the top and work our way down to the general population of Chicago. But a lot of just great, elegant, waspy looks. and but not not just boring white ladies wearing you know pearls and brooches and sweaters but people of all ages and ethnicities and everyone you know behaving very similarly in the same room but the chicago angle is that everyone is really drunk compared to when you go to new york or la which makes things more fun like there's a woman very elegantly dressed sitting behind me just straight up fall out of her chair last night on a Sunday dinner at 6 p.m.

11:57I would say I noticed this as well. We went out on before we ate at this restaurant. Have you been to Cellar Door? I feel like you all would like it. I haven't, man. It's a really nice restaurant here in a neighborhood I can't remember. But you know the psychic wine guys? there's a wine shop called divert diversity diversity wines that's connected to that ordinary and psychic wines in la ordinary oakland they're all the same group sister properties yeah and this restaurant's connected to diversity wines um but we were sitting next to these guys and i said to dan i was like these guys are definitely going to how long gone and they were there oh really yeah i mean you can definitely i've definitely been to a restaurant before or after a live show of ours and i could exactly tell you know yeah these that table is gonna go that table's gonna go but i didn't notice when we were leaving the other night we walked by like a pub like people really drink beer here which i don't i haven't drank beer in 25 years I don't I never really drank it anyway but Chicago man is what we do here but I would when I was at the RL there were a lot of like it's a lot of older people typically in that place in which I like it's like almost more bumping and cool during lunch than it is dinner which is I think a cool unique aspect about it but for every old person you would see like the young horse riding super wealthy insane plastic surgery rich kid table where they've been going there since they're three and now they're 21 and they have the goyard bags and they have plastic surgery and their hair looks insane and they're wearing tiny little saline sweaters tied around their neck and they walk in the room like you know like gossip girl style like we need to shut the cafeteria down kind of energy i love it to go there next time you gotta go there but i would say just walking around like friday saturday night in chicago every dude just dresses in golf clothes yeah and that's just what it is like just the uniform oftentimes the shirt is tucked in which kind of cleans things up a little bit show show that little booty poking out in the Millar khakis or whatever.

14:33But I've noticed that the girl, like the younger girls going out, you can kind of, like for like, I guess 30 and up, you can, the only real way to tell if they're luxury dressers is by the bag. Otherwise you can't really tell by the clothing. No, that's very true. Wow, I think this is the first Peter Millar mention on fashion people. Very exciting. I think our hotel's around the corner from a PM, but for the younger 20-year-old going out, the West Village girls of Chicago, it's like long denim skirt and white tube top or colored tube top and long flowing white skirt. And then you just interchange which color.

15:23Is it going to be black or white on top or bottom and the other one is flipped and then that's it? Yeah, I mean, that's America, right? Which is just America, yeah. Yeah, this Chicago really is America. I feel like we're staying in Lincoln Park, and I've been having to get up at 5.30 every morning because in L.A., Fritz has blackout shades, and so he doesn't, and he also, we have a lock on his door, so he can't leave his room. um it's not to admit the lock brave of you to admit the lock look um on air i gotta say i recommend it to anyone this kid calls me and says mommy i would like to leave my room he listens to me he sits in there until 7 30 every morning reading books he's four years old can already sound stuff out can identify does he have an ensuite bathroom so no he doesn't but so the The thing, this is going too far.

16:26Does he have a bathroom bell that he could ring, perhaps? We don't need that because he wears pull-ups at night. So he is fine on the bathroom. He has been since he was like two. But little boys in particular, it's not even worth trying to get them potty trained overnight until they're like six or seven. Oh, okay. They're going to just pee the bed all the time. So he wears a pull-up. It's fine. But here We don't have a blackout shade And he's been getting up at 5.30 Every morning screaming Mommy I want to get out of bed Which is hilarious He doesn't have a lock on the door here He doesn't have anything He could just get out But he's been So I've been getting up at 5.30 So is he sleeping on a cot in the room with you guys?

17:14No, no, no We're staying at a friend's place And it's a three bedroom So he is in his own room. Very luxurious, very nice bed. But anyway, I've been getting up really early and going. First of all, the boutique fitness situation here is even crazier potentially than out LA. We're staying in Lincoln park solid core, which is a chain that I love going to. It's, it's great. they have a 4 30 a.m class which obviously I didn't didn't do but I have been going like 6 30 or 7 and I will say everyone here a everyone just wears like leggings all day long but also everyone's very fit there might be like an extra layer of plushiness because of all the beer but they're very fit i went to a class today that reminded me of carolyn because i know she does burn in la which is like um yeah straight out to all my studio city burners yeah i mean we we love it it's so good this was called yoga box okay it was very similar but like everyone looked amazing in their sets the thing i have noticed that walking around that there are a lot of fit people walking around men and women jogging running walking yeah early morning late night all hours of the day and you're right there chicago sort of has a reputation for being a bunch of beer drinking fatties and i think this trip has proven that to be wrong it's an outdated stereotype i mean you can be both i think that's the reality is you can have fun and you can also work out a bunch.

19:02And that is what I noticed this morning. Yeah. So the one look that I've seen here that I had to look up and was shocked, there is this pair of shorts or running tights with piping down the front. They're really cute. And I saw a girl walking around the other day and I looked them up and lo and behold, they were from Viore. viore piping pants yep and then today the instructor at yoga box who was very cute had it on and she was talking about how she just got this new set this weekend they were hunter green with a bra top little piping honestly if it didn't have the viore square on it which i just can't bring myself to buy i would buy them you know i've had some viore items sent to me and the logo and the branding is very minimal, like a little tonal black on black hit on the side, but they put it on in such a way that it is, you're unable to de-badge it if you wanted to.

20:11Well, on these shorts, it's like right next to the piping. It's placed in a very odd, like put it on the - When you say piping - Pardon? When you say piping to the uninitiated like myself, So think about a stripe, but piped. Oh, okay. I think I'm looking at it right now. It's just like, so like green pants and it'll be like a little white. Yes. Like a little white strip, but it's raised. Yeah. It's three dimensional. Like this. Exactly. Those are them. Okay. And look, they looked good. I might get them because I have been going to burn a lot with my friends. And so I was thinking maybe I should get like a cute set that's not set because I'm not a set girl what do you think the the lauren sherman of one or two years ago would say hearing you consider buying a viore set would you i never i'll try everything once i'll try everything once because you know i'm a basic beat deep down inside i try to act like i'm not but i am everyone is everyone is everyone is so here's the thing I really want I haven't I used to wear like a high school t-shirt and run like shitty shorts to run in and then outdoor voices came along and I got really into their color block leggings all of their tanks their sports bras and became a devoted they did it I remember they did an APC.

21:50Yeah. And so this week we found out that Tyler Haney, who was the founder of Outdoor Voices and lost it in this spectacular manner, is now consulting for the company again, it's owned by this licensing firm, Consortium Brands. And who knows, I'm sure more will be revealed this week, but I know that she's brought in a bunch of the OG Outdoor Voices people. She's redesigning the website. They're going to do a big brand refresh and look like, I don't really think you can fix any of this stuff. It's too late. Someone just should pay her a bunch of money to do a new brand. But what I will say is there is literally not another, other than I wear a lot of Nike and Lululemon because it's like the quote unquote best thing out there for me but there is nothing that i've found that i've loved since that early outdoor voices stuff what do you think about this well to me there's some similarities between like dove charney with a fantastic exit with american apparel and him starting la apparel yeah obviously ty and dove are two very different people with very different situations um a little different but ty has she she started other companies in the meantime right there's like joggy yeah so joggy started as like cbd gummy vibes and now they do energy drinks but She started this thing called try your best, which is it's I don't I don't want to talk about what it's some like crypto E thing.

23:42But what it is fundamentally is a loyalty program that can be like layered on. If you own a company that you sell stuff can layer her loyalty program. And I did. I interviewed her about it in 2022. um we've she and i've had like a lot of she like thought i was out to get her type vibe obviously i wasn't but then you know she's very smart is it obvious lauren is it obvious that you weren't trying to get anyone jason this is a thing i don't think you are either but you know i think it's hilarious she is putting myself into the the color block tights of a tie in 2022 22 i'm on defense i'm assuming everyone is trying to have you know get a a damning quote out of my mouth she has had a lot of shitty things done to her but also whatever she was 22 years old who cares i think it's amazing that people still care about this brand like that is what i will say it's crazy it burned really bright and he i mean i would wear and i like ironically wear an outdoor voices hat sometimes just because i thought it was funny and you know like everyone wore the clothes um i think that she's just one of those people that is never gonna stop creating and has a thousand ideas and she just outworks everyone she's just like that kind of psycho that gets it done one way or another 100 i kind of wish she like nike would hire her or something I don't know.

25:15I get it. She wants to, she wants to create her own things and, and she just raised$11 million for the, the whatever the loyalty platform. But interestingly, I did see someone with one of those OV old school tote bags, which were ubiquitous from like 2016 to 2018. And you wanted, you wanted them to die. It kind of looked vintage. Enough time has passed in the cycle. that that is a vintage thoughtful piece but look i'm i'm excited for it and i also think this company this licensing firm they bought jonathan adler i know as a friend of of how long gone and they also bought reese witherspoon's fashion-y lifestyle line draper james if they can create something where they are like still working with founders but they're one of these like blood sucking vulture firms so it feels really good but they're also making tons of money on a bunch of bs good for them and um i hope they make some good stuff i really do not have anything i want to buy at there's a lot of amazing alo makes great stuff set active makes great stuff this is not for me and so let's make something for for lauren sherman and i think this yeah well we're we're gonna have tie on how long gone this week she told me that the outdoor voices announcement stuff is on embargo until a week from today i think so obviously you already know about this and people are already talking about it so it seems like the cat is out of the bag right yeah well embargoes embargoes don't work when they don't they're not shared with the person but I wonder I'm sure she got like I mean you know it I mean you're Lauren Sherman so you get the scoops but I got the only you're not breaking this news that no no no they put it they broke it themselves they put it on their Instagram that they followed one person her and then she put outdoor voices on her Instagram so then um this is how we announced Brett and brand collaborations and business partnerships now is we do a social media blackout and follow one person yeah you gotta you gotta control the narrative and also then this i'm sure i haven't read emily sunberg today i'm sure she'll have a little thing on it although maybe she doesn't know about outdoor voices i don't know if that was post her or um or pre her but this this instagram account people brands and things i don't know if you're familiar with it i'm not it's like um it's it's it's It's cute.

27:58They wrote about it last night where they were like, I don't know what happened. And then I subscribed to their subsec. I think it's really, it's good. The person who runs it was like, maybe she bought it back. That's not what happened. She's just consulting for them. But, um, we forgot about doing things, being there doing things. Yeah. I can't, I'm, I'm excited. So welcome Tyler back, back to fashion. are there any questions that you want me to ask her before we move on to the next topic or should i just say like look you know who lauren sherman is look at her instagram and design design a pilates hit class set that would be great for a young mom on the go i think i would love for her to bring back the steeplechase bra i'm sick of buying them on poshmark it's kind of first steeplechase we don't want to have second-hand brassieres anymore ty usually i get them with tags but it's just even saying it out loud i'm like ew i can't believe i do that it's just been sitting in a stranger's house for years yes and also some some materials innovation but i i trust her i think it's gonna be good

29:16Okay. So another trend that's happening, I don't know if you've noticed this. Well, you have noticed it. One thing that came up on your slides was that you and Chris are elder millennial borderline Gen X. And I noticed, did you see Casey Lewis? we were part of a story that Casey Lewis did this weekend about the return of kids. Yes. People are tagging us in the kid talk. Yes. So I bought kids a few weeks. I, I've worn kids all my life on and off. I bought two new pairs this a couple of weeks ago because I was almost bought those Sperry's like, you know, sort of kids, but I, they're too preppy. The vans, I'm not cool enough for vans.

30:10So I, and my friend, Becky Malinsky was like, just get a Keds. I was like, oh yeah. So I got slides and I got normal kids. And then at the Celine show, Michael Ryder did like a little white dance shoe that also reminded me of Keds. And then I was wearing my Keds in Chicago. I've been wearing them all week. And Casey Lewis had done this whole thread about Keds are becoming a really big thing that you all were talking about them on How Long Gone because Lana Del Rey was wearing them or something? I think we were talking about them in reference to the Celine show. But I know Lana has been wearing them the whole time.

30:50Just like you. She never stopped Kedding. Never stopped Kedding. So basically Keds are having a moment and And why do you think so? I have some ideas. I think, A, we have gone full circle on the white sneaker thing. So we were wearing them like 10 common projects area like 10, 15 years ago. And so we're back to the white sneaker looking. The sneakers got so crazy. You have to like totally pair it back down. And there was actually, I have all these old Vogue's from my mother-in-law. there was a, I want to say 89 vote. Oh, 1990 Vogue where it just had tons of plimsolls and was talking about how in the eighties, all the sneakers were so like sneaker culture became a big thing.

31:45And then you have to like pair back and there were Chanel kids in this like Chanel plimsolls in the, in the spread. But, um, I think it's probably that, that like sneakers just got so ugly and garish that everyone's like parrying it back down. And also the, the, um, pant line is narrowing again. So if you're going to wear, you're not going to wear Keds with, you can wear them with a cropped flare, but you're not going to wear Keds with a long flare. You're going to wear them with like narrow. So, so that, and yeah, I don't know, but I, I appreciate, I do think it's, It seems to be very much in our generation.

32:26I don't know if younger girls or boys are going to start wearing like these daintier sneakers. But what do you think? I think that younger people will start wearing these lower profile daintier sneakers. I think it is like a reaction to the pendulum swinging away from the giant Balenciaga, you know,$2 ,000 oversized running shoes or like chunky Prada loafers that only like, you know, I guess I won't talk too much shit. But so people are moving away from that. There's also like a big trend of we're having enough of like the giant Hoka sole. Yeah. Where it's just like so squishy and so big. there is like a real return to like we were joking around about the guy taking his shoes off at the gym to squat better or deadlift better and i think there's a huge uptick in low profile zero lift shoes and so like a cad or pair of vans or the onasuka tigers or all these other shoes people are realizing that feeling that grounded earthing connection with the world is something they want more but also you know just a cyclical trend like it was big in the 80s with the preppy people and it was big in the 2000s when like Misha Barton was a Keds spokesperson and they were doing like a bunch of ugly like ballet flat Keds and now they're just a regular staple shoe just like a Jack Purcell or a Vans or whatever they're in and they're never going to go out of style they go with everything someone who used to do marketing for kids dm me and was like you should do a collaboration with kids so if kids wants to do a collaboration with puck message me so you be you being puck or you being lauren i'm not i'm not doing individual i am puck i'm owned by puck yeah i mean nobody wants to people will be lining up jumping and crawling over themselves to get a pair of shoes that are in collaboration with a newsletter i agree i'm using sarcasm i i i definitely you know what you should do you should do puck heads and give them away the way airmail would give away their hats they probably don't give away anything we cannot afford to give away anything right now so um here's the thing this is also extreme going back to this guy with no shoes lifting and everybody being obsessed with weight lifting and protein, which Chris, your heterosexual life partner, Chris Black, just did a column about the protein, the extreme protein thing that's happening in culture.

35:15He did this for GQ and I read it. I got through the paywall to read his column and i just gotta say i totally agree with him it's completely insane the amount of protein that is suggested i eat even if i weigh like i would love to weigh 10 pounds less than i do even that much is too much protein right right like it's crazy and so you're 120 now you would love to only have to eat 110 grams of protein every day yes exactly it's too much it's so crazy well I agree with that and I think there are a lot of other actually qualified people who agree with it we had Harley Pasternak on our show um I don't know maybe like eight months or so ago and he just wrote a book about this whole thing it's like basically saying like we need carbs carbs are not bad carbs are not the enemy um just the protein pendulum swinging I think a lot of people adopted the high protein diet because it's a good way of controlling what you're eating not necessarily the portion size but basically if you have to hit if I weigh 200 pounds I need to have 200 grams of protein every day I that's a lot of work and I will not have any space left inside of my body for anything except high protein foods so I'm just going to be pounding chicken breasts and broccoli because there's no room in my stomach for Cheetos or anything like that.

36:47So they hope that it'll work out, work its way out, but it's a very unsustainable way to live. Nobody wants to eat a seven egg omelet in the morning. No. And your body can't process this stuff. Unless you're like an extreme athlete. If you're Michael Phelps and you're burning 3000 calories before breakfast, eat a fucking deep dish pizza every day. It doesn't matter. Totally. Here's the thing. As someone who really watches like blood sugar levels and all that stuff and, and very conscious about eating protein, like the last few weeks, the insanity of the idea that eggs don't have enough protein.

37:26That's crazy. Eggs are the perfect protein. They're the perfect food. They have fat. They have a little bit of, I think they probably have like one gram of carb. Like it's, it's a great food eat as many as you want it's get yeah but also one egg has six grams of protein and how much does the david bar have you know it has 20 or something well but this is the thing why first of all have you tried one of these david bars no i have not the it's disgusting the jacob is way worse i can't believe these people there's a bar called jacob too yes it's i don't know if it's supposed to be it the weird thing is it's better for you like it has less weird shit in it and it has i think real sugar or whatever it's not not as much crap but it tastes even worse i was like this is just i had to spit it out and i don't i don't really snack i don't do any of that stuff so i don't need but occasionally like i'm like i need it jason i'm a nice bitch i'm a 42 year old mom who's about to turn 43 who had gestational diabetes i'm not snacking i'm eating snacking a very nice meal that i enjoy and having ice cream sometimes but um okay did you see this david cod thing i did see the david cod thing do you think that they're gonna send you is david gonna send you all you and carolyn as food and lifestyle and fitness and famous influencers do you think that they're going to send you some David Cod and hope that Carolyn does a recipe for them for her sub stack and that you also blog about it I I don't think they will especially after this conversation after you called their food disgusting and with my association to Chris talking about I'm sure he's said some negative things about it as well I think that it's a as a advertising gimmick in a way to spread viral brand awareness i think it's really smart i think it is a great way to get everyone talking about the brand regardless i think they're doing it in a small limited release and they know that it's not a good value proposition um i think where it hurts them is they're like the sustainability parts of it and just the shipping and the packing and the dry ice and all this money to send, you know, six little pieces of fish for like almost$70.

40:04And it's arriving at people's houses during a heat wave. And, you know, the ice is melted in the, in the cod is just, you know, defrosting on your driveway while you're at work all day. So I think it'll be a gimmick that backfires a little bit as well, but cod is a great source of protein and if you you know unless you're living in a true food desert it's a sad existence if you have to have your cod shipped in in a in a box with this millennial packaging that's ripping off oakley advertising from the 80s and eating it over your sink with some hot sauce on it it's you know it's no way to live yeah i would say just buy fish wife i really love it it's or You know, go to your local fishmonger, wherever it is that you live.

40:54Every major city. If you're listening to this, there's a place that has great fish that is close to you. Cod is expensive. You can buy different fish. It's true. And that way, a local business of people who work hard and every day to make the best quality product they can versus a VC backed company drop shipping salmonella packets to different places in Manhattan. so people could post about it on TikTok. People are only buying it so they could share it on social media. Yeah, I mean, I guess that's one strategy. But they should definitely send it to you anyway. If I were them, after this conversation, I would reach out personally and be like, I want to change your mind.

41:38But not everybody is proactive like that. Well, maybe. I mean, if they send me the COD and it arrives, and I'll hit it with my infrared thermometer, and if our temp is good, yeah, I'll create a great little ceviche bowl or some shit with it. But otherwise, I mean, you know, sending highly perishable foods via our crumbling postal service right now, it's tricky business. Yeah, it's true.

42:12Okay, moving on. two more quick things I wanted to chat with you about. Since we're in the Midwest, we're in the world of basic bees. I wanted to talk about the Burberry revival because someone was just, who was telling me this, that Burberry, oh, a friend of mine said that this, I can't confirm this. Don't fact check me on this, but that the Burberry store in Chicago used to be their second most productive store in the country after New York, of course, like you can't, no matter what you do New York's gonna be your biggest store unless I don't unless you don't have a store there uh but the which makes sense to me yeah but the happy scarves are back they had pretty good results last week what do you think of does Carolyn have a Burberry bikini I could see her having one and looking great in it but she does yeah what do you think about the Burberry revival um well i heard you you and scott were talking about it a couple weeks ago on this pod and i thought both of you guys had a lot of great insightful points and scott is so good at talking about the stuff and is miles ahead in terms of knowledge about this than myself and probably you a little bit no offense he's just that good none taken but you know i i think that Burberry has always in my mind been like a tweener brand where it's not quite full luxury but it's a step above the Lacoste or the Polo or something like that but you guys were discussing how the price point does not reflect that things are priced Cuccinelli prices but it doesn't have that luxury feel and I think a lot of the reason why is because it's we're just really craving sort of exotic and foreign things right now.

44:06And unless something is Italian or French or Grecian or, you know, something a little more exotic and different, it's hard for us to attach a dollar amount to it. Like, oh, this is, this cashmere is not from Italy. So why am I going to spend 900 on this sweater? If it's just, you know, white people making it in a white people place it should be five hundred dollars yeah well there is this thing of i wrote about this a little on monday like luxury stuff has gotten so expensive and then there's all this cheap shit that you can buy and there's there for a long time the middle like the middle class was being squeezed out.

44:51But now there's actually this, and it's sort of a step up from quote unquote accessible luxury, which Burberry coached Tory Burch. They all sat in the late 2000s post-recession. That's what was big then, Michael Kors. But a lot like Tory Burch and coach, but Tory Burch in particular has been able to like step up to, it's now a designer brand it had their runway shows are like really valued and and reviewed in the same way like a european show but and the product looks unique but but um it's not the prices aren't so crazy and there is like the thing is yes we talk about the vanishing middle class there actually is still a lot of people who are middle class and like a lot of people who are you would think are rich but it's technically middle class now because everything's so expensive so i think there's actually a lot of opportunity in this space that's like we're still a fashion brand we're still luxury we're still designer but it's also like on a different in a different wavelength that's like la mare orally these jackamuse like all those brands they're not like accessible luxury or contemporary they're designer but it's just not as expensive and i think burberry can benefit from that that sort of space yeah i guess the the jacquemus of the world even though the price point is it's not cheap it does feel a little not disposable but definitely less timeless like you'd get a funky pant and you'd wear it for a couple years and then you'd retire it whereas burberry's legacy pieces ideally you buy one trench and it you use it for the rest of your life and then when you have these pieces you know i buy one novicek scarf and one trench and one whatever and you keep them forever and you start to panic when people stop buying the things because they're they're a one-time purchase you just have to sort of hold steady steady the ship and hope that every year new people will be born who need to have scarves and trench coats totally and then also people get sick of stuff.

47:09They sell it. They buy a new thing that looks exactly the same. You're hoping for that pattern of behavior. And I think they're actually trying to model it a lot like Montclair. So it has like a fashion element, but it's just basically like every person needs to have a Burberry trench in their closet. And there are tons of people who don't have them. So there's a lot of opportunities. So the one, one of the brands that still feels like it is worth the money for the people who spend a lot on luxury is Laura Piana. Um, and they've been a little, had some issues this week, this past week where a Milanese court is investigating some labor practices at at least one of their subcontractors, uh, which basically means, so most of these companies are vertically integrated.

48:00They own a lot of their factories. LVMH owns a ton of factories, but in the carrying all these places Chanel. But the thing is like, there's still a lot of subcontracting, especially in Italy where most luxury goods get made or finished or whatever. And so this Laura Piana was like in the crossfires of this last week. And they're only the first over the past year, like Dior, Valentino, um, another, Oh, Armani, they've all been investigated about this. Everybody's freaking out about this. I wrote about it a little bit last Monday because I did a story about LVMH was just basically had a PR dump of crap and just bad things kept happening.

48:46And I tried to zoom out and say, sure, but here's what's really going on. And you can't let these little things trip you up, the media or the people who work at the company. But for the Slurpeana thing, I sort of was like, I literally called it a thing in the newsletter because I just don't think it's that big of a deal. So is the issue that they're finding unsafe or inhumane working conditions in some of these subcontracted facilities? I got to say, I don't have the legal document in front of me. so I don't want to say specifically. But whatever's happening, I'm not saying it's not a big deal.