In short
Fashion People episode “Cigarette Wishes & Charvet Dreams” is a wide-ranging chat about luxury fashion and consumer culture, anchored by French style.
Guests
Marissa Meltzer (Vanity Fair writer; covers fashion/beauty; previously worked on T Magazine/editorial reporting; Charvet and Paris pharmacy expert) and host Lauren Sherman (Puck’s Fashion and Beauty; writer of “Line Sheet”). They discuss: BILT rewards for renters/homeowners (points on rent/mortgage redeemable for travel, Lyft, Amazon, plus a “neighborhood concierge”); Courrèges naming Drew Henry (Phoebe Philo/Celine/J.W. Anderson/Burberry ready-to-wear background) and the strategy of hiring an “unknown” for big upside; Charvet’s near-200-year archive-driven craft (including original patterns, even a fax machine; demi-custom vs fully bespoke) and Meltzer’s Vanity Fair feature process (press-averse owners, long Paris fitting/visits).
Notable examples
Bon Ponton diaper cream for chapped lips; smoking’s increased visibility despite downward trend (Sigfluencers, celebrity signaling, “cigarette balls” at parties).
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOFashion News and Updates
2:55 to 4:21
Explore the latest updates in the fashion industry, including T Magazine, Courreges, and upcoming exhibitions.
“We're talking Courreges, Charvet, French pharmacies, the fake news about smoking, and so much more.”
Guest Introduction and Banter
4:21 to 5:00
Get to know Marissa Meltzer and her insights on recent fashion events.
“So I don't think I'm going to get there on this chunk of trip.”
Discussion on Superheroes and Sports
5:00 to 6:40
A light-hearted conversation about superheroes and their connections to sports.
“Also, you've had a lot of bangers over at the VF, the new VF, Mark Guaducci.”
Vanity Fair Party Experience
6:40 to 9:09
Marissa shares her experience at a Vanity Fair party, including celebrity encounters and team bonding.
“He played baseball, but like that's too common.”
Fashion Shopping Updates
9:09 to 12:43
A discussion on recent fashion purchases and the thrill of vintage shopping.
“Yeah, like there's no better team building, but also just, yeah, seeing celebrities in the wild.”
Decorating and Home Updates
12:43 to 14:00
Conversations about home decoration, furniture, and personal style transformations.
“I think I know what you're talking about, but we can compare notes later.”
Excitement for Paris Trip
14:00 to 14:50
The hosts share their anticipation for upcoming travels to Paris, discussing shopping highlights.
“Yeah, I just had to get a couple little things.”
Nordic Knots Investment
14:50 to 15:50
Discussion on Nordic Knots' recent funding and insights on rug shopping.
“Speaking of decorating things, did you see Nordic Knots raised$100 million?”
Rug Shopping Strategies
15:50 to 16:40
The hosts debate the merits of buying rugs and sharing personal preferences.
“if we need a rug it's some actually i you know what i did buy a rug for fritz's room from um stone what's cold cold um cold something that does like modern like kind of blobby.”
Personal Taste in Furniture
16:40 to 17:50
Exploration of how upbringing influences furniture and decor preferences.
“Yeah, you have more, I don't want to say traditional but maybe just like you have, you go deeper in the archives.”
Show all 24 chapters
Contrasting Fashion and Decor Taste
17:50 to 19:00
Discussion on the differences between people's fashion and home decor tastes.
“Like I don't really look at stuff before 1930 when I'm buying home stuff.”
Unexpected Home Aesthetics
19:00 to 20:30
The hosts share anecdotes of surprising home aesthetics of known personalities.
“I remember once going to Bobby Brown's home to interview her.”
Exploring Charvet's Legacy
21:44 to 23:20
Discussion about Charvet's history and recent coverage in Vanity Fair.
“Charvet, French shirt maker, was founded in the 1830s.”
The Art of Custom Shirts
23:20 to 24:50
Insights into the process of customizing shirts at Charvet and personal experiences.
“Well, it was, it's something that I'd wanted to write about them for a long time just because I shop there and I'm fascinated.”
The Uniqueness of Charvet
24:50 to 26:50
Exploration of what makes Charvet shirts unique and their clientele.
“getting fitted for a shirt and also just like hanging out at the store for days.”
Future of Charvet
26:50 to 28:00
Discussion on Charvet's business model and thoughts on its future stability.
“You know, like, but so does Sofia Coppola.”
The Timelessness of Charvet
28:00 to 29:38
Explore the enduring appeal of Charvet and recommendations from French pharmacies.
“You know, I'm sure they've been approached about selling.”
New Designer at Courreges
29:38 to 31:44
Discussion about the new designer at Courreges and the evolution of fashion brands.
“I put it on like in the winter when my skin is getting irritated, when I'm sick, when my nose is getting red, like on a scrape or something like that.”
Risks of Hiring Unproven Designers
31:44 to 37:06
Analyzing the risks and rewards of hiring less experienced fashion designers.
“And also Michael Ryder worked there before he worked for Phoebe at Celine.”
Luxury Fashion Insights
37:06 to 39:29
Insights on the fashion industry and the importance of fresh perspectives.
“that said yeah that said I think that like there's there's a lot you the reward is higher when you hire someone who's an unknown I agree And it works.”
Smoking Trends in Social Circles
40:19 to 42:01
A conversation about smoking habits and perceptions among friends and celebrities.
“Okay, final thing has not much to do with fashion, although it is a favorite pastime at Fashion People.”
The Evolution of Smoking in Pop Culture
42:01 to 44:31
Explore how smoking perceptions have changed over the years, particularly in pop culture.
“But I was just curious from your perspective, like, do you feel like there is more smoking than there was five years ago?”
Smoking as a Social Connector
44:31 to 46:10
Discuss the social aspects of smoking and its role in connecting people.
“It's also like in this digital way, a way to like be outside.”
Fashionable Events and Cigarette Culture
46:10 to 47:25
Delve into experiences from fashion events and their unique cigarette-related practices.
“Yeah, I think if if anyone wants some data, you can go down to the new consumer dot com and get it.”
Transcript
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2:46Hello and welcome to Fashion People. I'm Lauren Sherman, writer of Puck's Fashion and Beauty Memo Line Sheet. And today with me on the show is Vanity Fair's Marissa Meltzer. We're talking Courreges, Charvet, French pharmacies, the fake news about smoking, and so much more. Happy Tuesday, everyone. I hope you're having a great week. This week in Line Sheet, I have a significant update on the search for the next editor of T Magazine. It's a lot of great little nuggets. It's really fun reporting the story because it's generally a positive story about media. I'm enjoying covering it. I also share the news of the new Courreges designer.
3:27It's a very interesting person and rank my 10 favorite fashion campaigns of the season. Honestly, not easy to do. Most are pretty bad. Even the good ones are actually not all that good. But that's a chat for another day. Right now, I am excited by all the great fashion exhibitions happening in Europe, especially right now. There's Dior and Alaya at the Alaya Foundation in Paris. I'm going to check that out this weekend. Helmet laying exhibit at MAC in Vienna. I don't think I'm going to make that. And I'm extremely sad. Like my whole point of honestly moving to Paris for this time was to go to that exhibit.
4:03I don't think I'm going to have time. I want to go so badly, but I just don't know. And then the Antwerp 6 at the Fashion Museum in Antwerp. I feel like I'm going to I can make that. Fingers crossed. And then there's the Dries Van Noen Museum is opening this month in Venice. So I don't think I'm going to get there on this chunk of trip. But like if someone's to go with me for like a day, call me or don't actually. And I hope you enjoy this catch up with Marissa. We miss her. It's almost Q2. So it's time to have Marissa there.
4:39Marissa Boutzer, welcome back to Fashion People. I'm so happy to be here again. I'm happy to be here in the context, not that I don't love promoting myself and my book, But I'm happy to be here, not on a book tour and just like free forming it, just giving my unsolicited commentary. I agree. Also, you've had a lot of bangers over at the VF, the new VF, Mark Guaducci. He's doing it. So I thought it would be nice to have you on. our guest was supposed to be a Miss Kazzy David I don't want to embarrass her but she was not able to make it but I do have one quick thing that I wanted to discuss with her because it was all over the internet in my college group chat Instagram brought it up and I was like oh I can just ask her about it and if she ends up coming on the pod at a later date we will discuss it with her but have you seen her thing she wrote about it on her sub stack I haven't read the whole book so I I don't know if it's in there, but about like men can all be considered these three superheroes and then you combine it with a sport.
5:48No, but I don't doubt it. Is she talking about straight men specifically? Well, I don't know, because like the three superheroes are Spider-Man, Batman and Superman, which like in another world could have all been gay. Right. Right. And then what are the sports? You pick. That's the funny thing. It's like one person could be Batman and wrestling. Ooh, okay. What is your husband? I had someone in mind for that. What's from her? I think he is Superman and like a real, like, I don't know, like being on the internet.
6:39I don't have any straight men in my life, so I don't think I can. He played baseball, but like that's too common. Like she did very funny sports. Okay. I think my dad would be like, my dad is easy because he is sporty. My dad would be like Batman plus surfing. Oh, yeah, that's good. Someone was something plus surfing in her. Oh, Chris Hemsworth. Oh, yeah. Not, I mean, yeah. Chris Hemsworth actually is my father. So, yeah, very close. I think he was maybe Superman plus. Yeah, he was Superman plus surfing. I get that. It's a fun game. I was really excited to chat with her and impress my college friends, but she couldn't make it.
7:29I'm glad. I'm happy to be plan B. Well, you know, you're always plan A and I'd have you on every week if I could. I am going second to Kazi David is wonderful. We love her book, Delusions. Please buy it. It's very cute. My kid, when it arrived in the mail, thought it was cake and tried to lick it. It was very cute. How was the Vanity Fair party? Did you have a good time? Yeah, I did. It's a real... I'm like you, you know, not to make my life sound too glamorous, but we've both been in rooms with a lot of famous people. um, before, but this was like, you know, the first person I saw, I think was Mick Jagger.
8:13And the second was Al Pacino. And then, you know, it's just everywhere you look, it's pretty, it's pretty wild. Oh my God. I love it. It's so fun. It's, you looked amazing. And I love the sort of I'll take photos of you from it. It looked like you all, the team had a really good time too. It looked really fun. I don't like to be heartwarming ever because I have a dark heart, But like the most fun part was feeling like we were in kind of like L.A. summer camp and honestly seeing Mark have fun. And like, you know, there was like dancing. There was like a 2.30 a.m. group photo. Like there were In-N-Out burgers.
8:53Like that part was truly fun. It like takes the it's like the inner summer camp part of me. But now I'm back to having like a dark and cold heart that just thinks about things I want to buy and books I need to read. It's very important to have a little summer camp in you. It was fun. Yeah, it's good. And then you can go back to not caring. Yeah, like there's no better team building, but also just, yeah, seeing celebrities in the wild. and some people I know like um you know former fashion people guest Tish Weinstock was there looking gorgeous big fan yeah I was thinking about her that like I'm trying to give me to be around her more she's wonderful and also the next day not to brag but she did dm me and told me my outfit and my hair looked good so I felt great about that Derek Blasberg I'm trying to think of other fashion people guests Derek Blasberg was there but we didn't talk I saw him from like afar.
9:55Connor Ives was there, which is cool. Yeah. And like a lot of people wore him, which I loved everyone that wore him. I'm in having a big piano shawl moment. I bought one whose price I'm not willing to share from Gallery Estrada. It's probably I think it's like 20s. It's like a beautiful sort of like champagne meets marigold color. I almost wore it to my Christmas party, but it was like my way of wearing it was just sort of like wrap it and pin it and I was like that's gonna last 10 minutes anyway Marissa I have a shopping update for you and for everybody who listens did you buy more I am not gonna no I'm no I'm like I'm really yeah you're down you bought a jacket of all the people like I know how much this jacket's cost honey I'm really done No, but what I did buy.
10:54So I went to this vintage store here that I am not going to name on here. I want to talk to you about it offline. I'm sure you've been there, but it's just too, I'm not ready to share. Is it in the sixth? No. Okay. It's in the third, I believe. Okay. Or the tenth. Okay. But basically I've been looking for a Yoji blazer. Oh, yes. I've heard of that. Yes, I've heard of this. And because I want to wear it with a pencil skirt. Like it is definitely Carolyn Busset coded, but like in my way. Yeah, of course. You're a little more in 80s than late 90s. Minimalism. Agreed. Yes, I'm more 80s. 50s to 80s is my trajectory.
11:39Anyway. 80s does 50s. They did that silhouette so well. Exactly, yes. So I have been looking and very nice people online have been sending me and just nothing seemed right. And I was like, I really wanted to be special and like a little more romantic than I would normally wear. Like a nipped waist kind of situation? It is a nipped waist. I'll send it to you. It has a little bit. So I go to the shop. I'm like, do you have any Yoji blazers? He's like, yes, I have one. Or jackets. Because it's not really a blazer. It's perfect. And then I got a suede Alaya skirt to wear with it. And then I got a Yoji dress that like, I don't even know where I'm going to wear it.
12:25You're in jail. I, I, it was, it was not, none of the stuff, all this stuff was like, most of it was under $500. Oh, okay. Like it was really affordable. This place, that's why I don't want to say the name. And I'm not like that. I love to share. I'm very generous, but I just like, this place is so good. And I, I just. I think I know what you're talking about, but we can compare notes later. Yeah. I love that for you. I've been similarly in jail because the last time I was in Paris, not only did I buy furniture from Emma Steinitz at the flea market that I bought in late January that I believe has just hit stateside and I just paid tariffs on, but then I also ordered a bunch of custom bespoke charvet, which you also have done.
13:16Yes. I sound like such a psycho. I promise I have a budget. And so just moved. When you move, you have to buy a lot of new stuff. You need to have a like a little bit of a transformation. Also, you came from L.A. where no I was just in L.A. Like no one wears anything. I wore five one sevens in a sweatshirt to work one day. and I was like, and I went to a preview of this thing that Judith Tuitu is doing at this auction house and I was fully embarrassed. I was like, I'm sorry, I'm so underdressed. And so, yeah, that's part of it. In Paris and that's about it. Exactly, yes. Yeah, like even on the weekend, I'm like making an effort.
14:02Which I love. Yeah, I just had to get a couple little things. Now I'm really done. Oh, wow, I'm excited. I'm going to be in Paris in May and can't wait to see what sort of... I'm going to go to pick up my Charvet shirts and then can't wait to see what other... I think there's going to be an Alaya issue. There might be some Chanel going on. We don't... We've got a kind of delights once I'm full. I know that I paid off my furniture. Yeah, we need to get you some sort of deal of something. Look, it's just... That's my whole thing. I'm like, what else can I do? Yeah, I'm just in the... It's like, what can I do to just, you know...
14:39We're all getting through world events in the only way we know how. And mine is through decorating my body in my apartment. I need to do the apartment someday. Did you see that? Speaking of decorating things, did you see Nordic Knots raised$100 million? The lead on it was imaginary. I think it's a brilliant investment. I do, too. I think it's really smart. People are always recommending it to me. It's not for you. It's not for me. I am, I, you know, as I've told to people, and this is what, this is the kind of thing that if it sounds charming and makes sense, you'll like me. And if it sounds like not, then you will hate me.
15:21But like, it's actually cheaper to just go to Morocco and buy some rugs in Marrakech or whatever than it is to buy like the actual new rug. But I understand that people want neutrals. They want to be able to buy something. they want a specific size um good for them here's the thing for me as a person who's never bought a rug this is my opinion i have looked in nordic knots a lot and i think if like if we need a rug it's some actually i you know what i did buy a rug for fritz's room from um stone what's cold cold um cold something that does like modern like kind of blobby. Oh yeah yeah I forget what it's called.
16:08It's like cutesy. It's like a little bit Memphis groupy. It's a little bit five years ago but like perfect for a kid. Yeah and it's perfect for a kid's room. Yeah. I the thing I have spent a lot of money on is quadrat fabric for stuff. Wow. Like we because I really love the Raph Simmons collaboration and like they're generally we love I love their materials and things but I think the thing about Nordic knots that's interesting is that it's for like rich people but also for of it like normal rich people meaning what what we all consider upper upper middle class or middle class but everyone else in the world thinks is rich yeah um but I think it like even if you're really if you like modernist stuff like that's a go-to I if we were buying rugs I would immediately go there because we we like mid-century we like modernist we like you know I would at least consider it and I think the pricing is really really good because that's the other thing the quality is high yeah it's good for people that want something that's a specific color or shape or something like that that's not how yeah my mind works but I like I appreciate it I actually need I kind of want like a big sort of plain bedroom rug that like takes up most of the bedroom and I was looking on Nordic knots but I think I need something slightly weirder.
17:41Yeah, you have more, I don't want to say traditional but maybe just like you have, you go deeper in the archives. Like I don't really look at stuff before 1930 when I'm buying home stuff. I don't know. I grew up with like, yeah, I don't, my parents didn't have like new furniture. Yeah. Or at least not that I really, there was a lot of like hand-me-downs from like, you know, grandparents and stuff like that. So I don't know where I got my taste in furniture. I think it was honestly just from magazines. I mean, me too. It definitely wasn't from my house. We also didn't have new cars really. Or like there was always like older, you know, I don't know.
18:24I just, my mom wears antique jewelry. I don't know. I'm just kind of a like, I'm an old person. Yeah, no, you're a nouveau. You're not. My art is very contemporary. I wear a lot of antique jewelry, but my rings are antique. But yeah, it's interesting to think about where people get their furniture taste versus their fashion taste and whether or not their fashion taste would sort of parallel it. I don't think it always does. No, not at all. I'm sometimes shocked. I remember once going to Bobby Brown's home to interview her. And she has really specific tastes because she owns a hotel and people have seen her aesthetic, but it does not match what I thought it would be.
19:16It was much more heavy and masculine. and there was like a room of like paintings of presidents and stuff like that. Oh, interesting. It was great, but it was not like the equivalent of her makeup to me. Yeah, we can move on. I want to talk about your Charvet story actually, but yeah, it's interesting. Like I don't wear a lot of color, but our house has a ton of color in it. So I don't know what that indicates, but I love color in the house. Me too. like lots of lots of color i have i have pops but i don't i really only wear black i will never have i mean your house is i will never have a wall painted anything but white but that's also i grew up with white walls yeah no i agree on that too it's too complicated once you color i when i moved to new york i painted my walls of my rental dark gray oh god that's my idea of hell i can't And then I made all the fixtures hot pink.
20:21Oh, my God. Gray and hot pink is very 80s, actually, to me. I'm very 80s. I know you are very 80s. I know you are. I don't know what I am. I guess I'm like 1880s. 1780s.
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21:43So speaking of 1800s, when was Charvet founded? Charvet, French shirt maker, was founded in the 1830s. And tell me, so you recently did a big feature on them for Vanity Fair. There has been a lot, a lot of ink spilled, virtual ink, or I don't even know how to say it. a lot of interest. One of those little pixels, pixels formed on Charvet recently. Well, mine is in ink and in print, but you know, not to brag. So, yes. So tell me like as a, as a Charvet stan, as someone who really gets it. And I just went, we were talking about, I went with Sarah de Mevalex to Charvet to, I didn't get a full custom.
22:31I got the like custom, but it doesn't take, they don't like, Like it's not the crazy custom. Yeah, I think they call it demi-custom. Basically you can get like there's off the rack and then there's ones where it's off. It's like the off the rack fit, but you just get it in a custom pattern or custom fabric. And then there's what you and I did, which is like custom finishings, like custom length, all that kind of stuff. And then there's fully bespoke where they're like making a pattern to your body. Yeah. So what, how did you approach your, since you are a Charvet expert, how did you approach covering it for Vanity Fair?
23:17And what did you learn that you didn't know before? Well, it was, it's something that I'd wanted to write about them for a long time just because I shop there and I'm fascinated. They have this kind of like big, rambling, slightly like shambolic, but beautiful space on Place Vendome in Paris. And in my like earliest moments of talking to Mark about the job here at Vanity Fair, we bonded over our love of Charvet. He wears it all the time, which I love. and he had told me that Miles Pope, who's an editor here, had, like, already been sort of, like, mentioning the story to them. So it was, like, months of kind of, like, finessing and emailing and finally, you know, them being okay with it because the Colbon siblings who own Charvet are very kind of press-averse and they've only, you know, they barely really done any big profiles.
24:21And so kind of what I was asking, which was really like into the archives and to talk to them at length was not something that they were very super receptive to at first. But, you know, I have a way of like breaking people down. And then so then I was in Paris in January for several days and just kind of like camped out and sat down with them for a long conversation and then just was at the store. getting fitted for a shirt and also just like hanging out at the store for days. And I bought a lot of stuff. And yeah, what did I learn? I mean, Charvet has been around for so long that they have like the original patterns from Charles de Gaulle.
25:11They have, they still have a fax machine that I think is still in use. They have like so many things that they used to make that are just sort of like chocolates. And they used to make shoes and, you know, all of these things. I don't know. The whole thing is just fascinating, the idea of a shirt maker that's been around for like almost 200 years. And, you know, Glynnis, who is my friend, Glynnis Magnickel, wonderful author, is going to Paris, I think, next week. And she has like a 1920s Charvet shirt. that she's bringing and made an appointment to get like recreated. Oh my God, that's awesome.
25:56I know. So it's just, I think there's, it's classic. Their shirts are classic, but they also have like a certain idiosyncratic element. They have, I mean, I'm wearing right now like a silk printed scarf, of which I have a few and wear all the time, even though I'm not really like a silk printed scarf person. Um, and, you know, they have the like silk knit ties and belts and they've always kind of had this like, you know, government upper class clientele. But then they've also always had these sort of like intellectual cultural types, like my ideal man, Bayashel Bernard-Henri de V, my favorite public intellectual, who is like known for wearing his shirts like button to his belly button, unbutton to his belly button, like gets custom ones as Charvet.
26:54I love it. You know, like, but so does Sofia Coppola. So, you know, Chloe Sevigny is like photographing their slippers, which are probably the most Instagram famous thing that they make. Yeah, I'm wearing socks and one of those braided belts today. They're so good. It is an interesting, yeah, it's such an, it's an, it's an interesting company because it's, of course the stuff is not cheap, but it is still like priced. It's not price designer. It's priced. You can tell they're pricing it what, what they think it's supposed to be and have like a okay margin or whatever. And, um, it's just such a special experience and I hope that it doesn't get screwed up.
27:39Like, I think everyone there is so nice. It's such a it's nice to have to wait for things like I don't know. It's just a really special thing. So I'm glad that you got to write your, you know, the definitive on Charvet. Yeah, I mean, I think some of their reticence makes me think that they won't change that much. I mean, they own it. You know, I'm sure they've been approached about selling. They have not. They're not opening another location. They're not, you know, branching out into, you know, like sub lines or anything that you would sort of associate with like venture capital flowing in or something like that.
28:18So I don't know. I have I have high hopes that they you know, the more things change in the world, the more Charvet remains the same, which I love. I agree so one more Paris update from you you also did recently wrote an essay on the sort of talking about things staying the same there's always newness at the at the Paris pharmacies and you are sort of the foremost expert on what to buy at these things at this point what can you name one thing because we have a couple news items to get through Can you name one thing that you recommend everyone buy from the French pharmacy the next time they go to Paris or online if they trust that?
29:03Yeah. Bon Ponton. It's a diaper cream. And it's the best thing I've ever used on my terminally chapped lips. It kind of goes on as an oil, but then like a cream and just sinks in fast. And I've turned so many people, a dermatologist in France got me into it. And then, yeah, I've turned so many people onto it that, you know, like a friend of mine keeps one in every room in her house. I have them in every bag I own. It's also cheap. It's great. I put it on like in the winter when my skin is getting irritated, when I'm sick, when my nose is getting red, like on a scrape or something like that. Sorry, I'm not laughing at you.
29:49I just got a hilarious text from my husband. You're reading text messages while I'm opining on French products? No, I'm listening to you, but it's 7.01 p.m. and we're supposed to be eating dinner and he just sent me a funny text about our life together. Do you want to read it to the class? Go on. Should I be teacher style? No, I'll tell you afterwards. That's the one product that I recommend to everyone. It'll make your life better. Amazing. Well, thank you for cluing us in. Okay, one thing I wanted to do, another, we're really French themed today by accident. You know what? That's great. That fits both of us.
30:31It's true. I wanted to chat with you about, Courreges has announced its new designer. It's this guy who came from, he worked for Phoebe Philo for a long time at Celine, and then he worked at J.W. Anderson, then he went back to Phoebe Philo, And then he was under Daniel Lee, another Phoebe Philo ex-employee at Burberry. And his job was called head of ready-to-wear show. So it's like head of the clothes that they make for the runway show. His name is Drew Henry. And I'm excited because this guy, I've actually written about him before. Is he British? I believe so. in writing about the Phoebe Philo business because he was there really early and ended up leaving for Burberry, blah, blah, blah.
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31:23But he's yet another Phoebe Philo class of Phoebe who is being promoted. And there's like the Nicola, Jess Gare group that all came up, Julian, De Sena, and then Nicola who was at Courreges and there are a couple other ones. Charlotte Cheney was part of that too. And also Michael Ryder worked there before he worked for Phoebe at Celine. So he's part of both. And then there's like, there's all these classes of like the people that came out of Loewe with Jonathan Anderson. So it's, and Bruno who was, who went to Lomban is now actually under Phoebe at her brand. So it's just, it's all, it's all mixed up.
32:11But anyway, I wanted to ask you, like a brand like this, to me, it sounds like they're going to they hire someone like this who has a real commercial sensibility. They're going to try to make this blow this out because it's been doing well for the last few years. It's been managed pretty well. Maybe the Nicola wanted to move on and they decided we're going to really like go hard on this and get into something big. I mean, it's unproven. Sometimes this works. sometimes it doesn't but like what do you do you think like what do you think about this kind of approach to hiring a designer where you're kind of taking someone who hasn't done it before which is riskier but can like be a much bigger reward and I guess the second question is do you think consumers care at all at this level you mean about the sort of musical chairs yeah um i no i don't think they care that much until unless you know what they see is different in the stores but i don't think that courage has enough of a sort of like vic customer base or anything to get anyone too riled up i think instead it's just a lot of like potential and And similarly, I think that hiring someone that's sort of like big risk, big reward is also speaks of the sort of potential that they want.
33:46I also imagine that someone that you're not poaching as like the creative director from another brand is probably a much cheaper hire than someone with more of like a bold face name. I think, you know, Courage has so much, like the archives, the house codes, they say, are very exciting. You know, they do a great skirt suit, unlike anyone else. And skirt suits are having such a big moment. I think those could go wild. I hope that it's more than just the Courreges logo on T-shirts and tank tops and all of that. Although I do like that cute little turtleneck that they did. But yeah, but, you know, but I guess everyone needs that.
34:38Right. Like, but it could it has a lot of potential to kind of scoop up like a Mew Mew client or something like that. or someone that wants a skirt suit but doesn't necessarily, can't afford or isn't ready for Chanel or something like that. I think, you know, it was like a space age brand in the 60s thinking about the future. And we're in a similar sort of place with technology and techno-futurism. So I'd love to see, you know, the 2026 version of that. I'm excited. Yeah, I agree. And I think here's my takeaway from it is that, look, this is all based on projects. So if they had a good feeling about him and his project was good, that's how you get these jobs.
35:25They often do these big projects. A lot of them spend a lot of money on these projects. If your project is good and you seem like a good person, you'll vibe with the seed. They have a great CEO. That's how you get the job. So I'm sure he had a great project. my thing that I think some of these companies need to think about and I would say LVMH is the best at this because they have this pipeline and this ecosystem where Michael Ryder wasn't ready when Phoebe left and they looked at him for Celine then yeah but then he went to Ralph Lauren for seven years got a lot more experience and then they took him back like that is all these people are I mean they go in and out but I think the point my point being is that a lot of brands at LVMH and Caring have hired people who have had these jobs many times before so like pierre paulo at balenciaga or louise trotter at bottega or sarah burton edgy banchi and you know there is there are pros to that but i would say and and the hard thing about those big big companies like a bottega is like a multi-billion dollar business you need a grown-up with a lot of management yeah it's such a management job and it's so much about delegation yes and making the right hires to do the shoes for the runway and the shoes for the stores and the you know the yeah the person that could design the killer bag and you know like that's yeah that's hard that said yeah that said I think that like there's there's a lot you the reward is higher when you hire someone who's an unknown I agree And it works.
37:22And it usually just works so much more clearly. Yeah, think about Simone at Bali or something like that. It's so exciting. Or even Phoebe Philo when she took over Chloe back in the day. You know, someone who was like a trusted number two that suddenly becomes, you know, the headliner. It's so exciting, but it doesn't always work out. No, or Dario Versace. and it but it but the yeah it's a risk like sometimes it works sometimes it doesn't and also you have to think about are these people like peter has done three different brands now and done them well so like the idea that he could do versace also yes like absolutely he did dior Calvin and and
38:13Aliyah everybody is very quick to remind me that he was not the women's wear designer at Jill Sander even though that was my favorite Raph era the Jill Sander era. Me too I love that I have a few pieces from it. Oh it was so good You should buy, there's more in Europe of the Raph Jill Sander pieces and they're still not, they're still pretty cheap. Yeah I would like a dress or a coat I think at some point I have a blazer that's really nice oh it's it's so gorgeous I have a skirt last collection I know I have a skirt from the last collection I love it so much I wore it the other day actually to work and so many people were like wow and I was like last last Jill Sander don't worry about it oh my god um anyway yeah these are all good points that all the luxury executive should definitely be listening to this podcast and taking our advice because we know everything that there is to know about the business of fashion.
39:10Yeah, I know so much about money. You should always be taking my advice. But no, seriously. But yeah, I am a, look, I am a consumer. I'm a journalist. I'm someone who looks at the big picture and I've been obsessed with fashion since basically I came out of the womb. So, you know. 100%.
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40:19Okay, final thing has not much to do with fashion, although it is a favorite pastime at Fashion People. Recently, my husband, Dan Fromer, who writes a newsletter called The New Consumer. You may be familiar with it if you know who Alison Roman is. So he writes a lot about food trends and restaurants and technology and just consumer trends. He recently wrote a piece about there's just been so much smoking in our lives recently. All of our friends are smoking at every party. There's people are smoking. I went to a gala. The other nine people were just smoking. They were smoking cigarettes and lighting off of the candlesticks.
41:03It was amazing. Oh, that's sexy. It was just like my clothes reeked. Yeah. It was very sexy. I'm not a smoker mostly because I'm just a geek, but also because my mom smoked growing up and it like, it's just a huge turnoff for me. Yeah. My father is like that. He grew up with a chain smoking mother. Yeah. So like it just is not I don't love it, but I understand the elegance and I'm into it. So Dan did this whole piece like. Basically, the trend, we think that smoking is really cool, but like it's actually still trending downward. What I argued to Dan was that like if we know a lot, we are we are in a certain cohort of people that are early adopters.
41:47So if we know a lot of people who are wearing, if we know a lot of people are wearing Bally boat shoes, five years from now, everybody's going to have them or whatever. I think the same thing could be with cigarettes. But I was just curious from your perspective, like, do you feel like there is more smoking than there was five years ago? or do you think it's more like people sort of, you know what I did do when we were in Berlin and we were in a toy store and I bought fake cigarettes. Oh, so fun, so fun. I don't know where they went. I need to find them and take them to parties or something funny.
42:25I, you know, I hope my parents don't listen to this. I have been, I am a social smoker. I did serve cigarettes at my Christmas party. There's a sort of, you can smoke inside after like 1230 kind of situation. I don't know that more people are smoking. I think what it is is that people are more conspicuous about smoking. Like celebrities are really signaling their edginess. Like Addison Rae was sort of like when she was coming into her own as an artist, she was like smoking. I think it signals like I'm an adult. I am taking control of myself, whether, of course, whether you agree with this or not.
43:16And then also social media, like, you know, those accounts like Sigfluencers, like there's more sort of pictures of people that are going around mood boards looking cool smoking in like, you know, the 70s and whatever. And so I don't know if it's more people, but it's like you would always hear about someone like Jennifer Aniston or something like that being a smoker, but you would never see photos of her smoking or almost never. Really a lot of Hollywood people. And now you do see pictures of people smoking. And so I think that's part of it is just like it's a little more like it's less taboo to be seen smoking.
44:03I also think people realize that you can have an occasional cigarette, at least many people can, without being like someone who's smoking a pack a day that there is like a big gray area. And then I also think that this is this kind of like nihilistic era where it's kind of like, I don't know. I mean, I don't necessarily think it's a good thing. Fuck it all and damn it all to hell. Yeah, like I lived through a pandemic. The world is really scary. Like I'm just coping the best I can. It's also like in this digital way, a way to like be outside. It's smoking is kind of like a temporary autonomous zone where you can talk to anyone you want.
44:45It kind of breaks down social barriers. You know, I don't know. I'd be curious to actually see the numbers because I definitely do see young people like college students vaping still like like their lives depend on it. so I would I'm curious but there's definitely like a there's definitely sort of a presence of smoking but yeah maybe you're right maybe it's like we're I would I hesitate to think me at the age of 48 is like an indicator of anything but like you know I think it was like to me sort of patient zero of it was that famous i think it was like page six blind item of mary kate's mary kate olsen's wedding cigarette cigarette balls were left out and suddenly every party sentence that indicates decadence and sort of you know leave your worries at the door has bowls of cigarettes again line included on a putrid tray that you bought me by the way um Those matches that brand.
45:56That's so good. Yeah. And then I have matches custom made like it's a fun it's a fun party prop that like you don't even have to smoke to enjoy taking a photo or bring home matches. But yeah, I think I'm interested in how this plays out. Yeah, I think if if anyone wants some data, you can go down to the new consumer dot com and get it. But yeah, it's interesting. I went to this dinner that Plum Sykes and Margarita from Juvia Heritage and Becky Malinsky threw during Paris Fashion Week. You were greatly missed. You would have really fit in. I was in Australia. I was working. That's better. That's not.
46:33It's just different. a different not different better I mean not better different but they gave like custom little gold matchboxes I'm so jealous I bought one so bad I'm really sad I think we can arrange it I've already tried dropping hints to many of the people involved but anyway okay well we're gonna make it happen for you Marissa I have to go because it's dinner time here Okay. How fun. This was so great. I'm going to see you in early May in New York anyway. Yeah, and then I'll see you in later May in Paris. I can't wait. Maybe we should record live from Paris. Let's talk about it. I'd be down.
47:22All right. Have a good week. I'm going to go out the cigarette now. Just kidding. Much love. Bye. Fashion People is a presentation of Odyssey in partnership with Puck. The show is produced and edited by Molly Nugent. Special thanks to Puck co-founder John Kelly, executive editor Ben Landy, producer Maya Tribbett, and director of editorial operations Gabby Grossman. An additional thanks to the team at Odyssey, Kelly Turner and Bob Tabador.
47:53This episode is brought to you by Athletic Brewing Company. No matter how you do game day, on the couch, in the crowd, or manning the snack table, athletic brewing fits right in with a full lineup of non-alcoholic beer styles you can enjoy bold flavors all game long no hangovers no buzz no subbing out for water in the second half stock the fridge for tip-off with a variety of non-alcoholic craft styles available at your local grocery store or online at athleticbrewing.com near beer fit for all times
From the publisher
Lauren is joined by friend of the show Marisa Meltzer, late of Vanity Fair. They discuss Marisa’s recent stories on Charvet and French pharmacy innovations, Nordic Knots’ $100 million funding round, Drew Henry’s appointment at Courrèges, whether or not smoking is actually back, and how every man can be reduced to a combination of a superhero and a sport.
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