Done to Death

0:04Hello and welcome to Fashion People. I'm Lauren Sherman, writer of Buck's fashion and beauty memo line sheet. And today with me on the show is Chris Black, podcaster, writer, and founder of New Clothing Line Hanover. We discussed last week's Chanel show, Dario Vitale's ouster from Versace, and why Chris would ever want to do such a crazy thing and start a fashion brand. Happy Monday, everyone. Coming at you early because I recorded early, as you will hear later on in the episode. It's a very fun week in New York, and now I am back in Los Angeles. I am recording this before Marissa Meltzer's party on Saturday in New York, but I'm sure I had a great time.

0:49I think I'm going to wear this red vintage 80s-ish blazer that I got in San Francisco a couple weeks ago. How'd the police come? Wouldn't that be funny if the police showed up? Maybe not, but I don't know. I think it would be kind of funny. Anyway, let's just hope it's not on page six on Monday. In other news, today's line sheet unveils more details on the exit of Dario Vitale at Versace. I also have a little ditty on Romy Mars. I have a Saks Global Update and plenty more. Enjoy this convo with Chris. We're very happy for him. And bye, thank Romy's line. Chris Black, welcome back to Fashion People.

1:33Oh, I'm happy to be here. Lauren, it sounds like you've been podcasting as much as I have. You're losing your voice a little bit. Have you been partying? It was worse yesterday. Really? Okay, so you've been out on the town. You've been chatting. If you want to say out on the town, meaning like still going to bed at 10.30, but going out to dinner with people, sure. That counts. That's technically out on the town. unfortunately i have to stay out past 10 tonight because your launch party for your brand is at 10 p.m chris you're a 43 year old man i think that as a as a person and as a brand i i really appreciate a real party i think we've lost i think we've lost the zest for life when everything is from six to eight with like past snacks.

2:25I was going to suggest five to seven. No, I mean, look, I don't say I passed 10 normally, but this is an encouragement for people. Maybe you get a babysitter. Maybe you get a bag of cocaine, whatever you're interested in. We're offering a very serious bar. You know, there's a Raw Sims playing. Where is the party? It's at Tiwa. Oh, yeah, yeah. The gallery in Tribeca. Very nice. Very chic. It's going to be super crowded. I hope so. That's kind of the whole point. That I'm excited. I wish I wish we were able to record this after but you're going to Tokyo next week. Is that is that a known thing if this will be published on Monday?

3:01No, I'm going to Tokyo. So we have the party tonight. And then Saturday is open for like shopping like where you can come but like shop the collection. And then Sunday morning, I go to Tokyo for the first time alone. So I'm very I'm not taking. Are you going there for some pressure? No, I'm just going. I'm just going. I've never been. I'm not taking anyone's lists. I'm kind of going. I'm letting go and letting God on this one. You don't want Dan Frommer's list? Dan Frommer's list would probably be too thorough for me. I mean, David Marks. I'm going to hang with David. Mike Nouveau is there. My friend Brooks that worked on him.

3:37There's people there. So I'll be fine. But I'm just. You're going to have a great time. It's funny that you. So are you going to work on. anything else you're not going to work while you're there you're just going to hang out no i'm going to work of course yeah i mean i have to i record how long gone no matter what so i have to get up if i have to get up at 5 a.m i think yeah at least twice while i'm there which is fine i'll be up anyway i can't believe you've never been there uh i can't either it's i would say embarrassing is the word i would use i always thought like a brand would invite me and they never did and now it's like okay it's time to go i assumed some hotel had invited you oh for this yes that's what's happening yes for sure but there's no other person going like it's not yeah i'm like are you gonna have to write about the hotel though uh i'm gonna write about the whole experience because i've i honestly think it's crazy to have not been to japan after i mean i'm not crazy i'm not like your demographic like has been to japan at least 15 times i'm not a japan like i'm not a crazy worshiper like i'm not like obsessed with it the way some people are um but i do appreciate the attention to detail and how that they sort of um outdo everyone at their own game i think that's a very interesting like layer of the whole thing yes when i had david i don't i haven't listened to him on your podcast but when i had him on mine he kind of scolded me when i said that and said you know that's only a very small group of upper middle-class people who act like that uh yeah like the the grand appropriation or whatever but i don't i that's the thing i don't even consider that appropriate like if you put that much time and effort into learning how to make pizza or learning how to make a cortado or whatever to me i just respect the effort and the time put in i don't think of it as anything anything negative no i mean you could use the word appropriation positively i don't think you can in 2025.

5:29I think technically the definition might be able to be used that way, but I don't think we're allowed. Okay. So you are here ostensibly, as we would say in Puck, to talk about Hanover, and we're going to do that. First of all, let's just say it's HanoverUSA.com. Hanover-USA.com. Hanover-USA.com. Are you a little nervous about the SEO? Because when I Googled it, it's going to take a minute. I mean, look, I think that sure, it's like annoying, but also that's not my department. And second of all, I think that the I think people are pretty savvy these days and know how to find it. But obviously you want to be number one.

6:11I don't know if we'll ever be number one, but we'll do our best. Okay, we'll talk more about how you came up with the name and stuff shortly. I want to go through a couple of news items. One little thing about this URL. I just want to, I said this on my Friday podcast also. So I just want to once again say to the New York Times, they need to link to people's websites if you're writing about them. Because let me just say this. They own an entire business that's based on affiliate marketing. Do not act like this is an ethical thing. They could have linked to your site. And I'm very annoyed about it.

6:48That's just my one comment. No, no, no. I mean, I think that obviously is annoying. I also think it's just kind of funny. I don't, I don't, I, I, forcing people to take one extra step to do something, I feel like is obviously you want a seamless experience, but I also think it's kind of funny to make anything a little bit harder for people because our lives are so easy now. Yeah. Speaking of difficult, it was very, very hard to get down to the subway to see the Chanel show. Physically? Like, do you mean, what was the issue? Well, because so what I realized is Tom Ford did a subway show and it wasn't the same.

7:27It's like an unused hour. And I'm sure other people have done events there and things. But it just takes a long time because you have a you need they needed to check our IDs and then be there's just not that many people that walked on subway steps. so like it just took a bit it was i'm not complaining i just needed a segue um it was worth it once i got down there but and also it didn't take that long because i arrived on time when they told me to and who was the last person did they hold it for anyone was sofia coppola seated you know i don't know if sofia coppola was at my show she may have been at the second show because there was a three show 3 p.m and a 7 p.m uh like asap rocky and margaret qualley came to both but not not every celebrity did i did look if they're paying me that much i'll be a both too that's not that's not a problem that's not exactly um what did you think of the show from from your perch i mean i think a you know 3500 i love new york shirt is funny and cool like i don't i don't think it's awesome it's like i think the subway thing is cool i don't know what people are so upset about with that it's like the people at this show have never even taken this it's like dude relax it's like a new york it's an iconic new york thing obviously it's i'm just like there were there's human shit on the floor it's like dude shut up like relax it's like this is a fantasy this whole thing is is not serious it's like this is a backdrop this is something people recognize the clothes are always chanel i don't really i'm not super invested either way but i think that like it's cool to do something like also i think that there was a point where brands like that I would try to do the most far-flung thing possible.

9:09And I thought, I think that is so weird. And I think doing something in New York downtown is always going to be cool and more accessible and more interesting to me. I thought it was fabulous. I mean, the clothes have, just so you know, Chris changed a lot in the last two seasons because of the two lousy. But people seem to like him. He's amazing. But do you think this is a situation where people want it to be good, so it is? No. Okay. No, I really don't. Look, I am not, I do, I can get a little fawning if I really like something because I hate everything. But I truly, really don't like most stuff and find a lot of problems.

9:49And his first show I thought was great. And I thought this show was fabulous. There were a lot of, there was a lot of criticism online and I addressed it on Thursday, kind of follow up to my report. but there was criticism that it didn't like have a theme this isn't this isn't supposed to be like a concept show it's about the metier whatever like it's about the fabric and materials and he just decided to make a bunch of fabulous stuff that showed that off and he's cool and I think he's making the thing that he's doing that I wrote about and a lot of other people have he's putting Chanel in the fashion conversation Chanel used to just be this thing where you went to these crazy ass shows with the grocery cart and it was super fun but like do i remember any look ever no do i remember a look from the egyptian show that i went to at the met no like do i remember any of the looks of the any of the shows i ever went to no but he is making it so that zara is gonna knock shit off there is gonna be other people copying him on the runway.

10:57I bought my first Chanel jacket two weeks ago at Reese's because I was like, this is going to look, I'll look cool because I have the hair of the models and now I can look like a Chanel girl. We all want to look like Chanel girls, but I think that the, I do think the, the theme conversation, themes are awful in every realm of our life. I don't know why any women want that. Like, why don't you let somebody just do their thing? That's always going to be more interesting to me. And maybe it's bad and maybe it's good, but at least it's not unnecessarily constrained for no reason. Yeah. And I think people are just trying to pick it apart because it is so fun and great and joyful and all of that stuff that no fashion is.

11:40I said this to a friend of mine who I was messaging with, who's really in the industry. And I said, I am just so sick of like going to a show and having to like think about it. Yeah, sure. Like it's my job, but at the same time, I want to just enjoy it. And there are very few shows that I like when a show has like a lot of interesting ideas and you can see that and you're still entertained by it. But a lot of shows are just, they're joyless. They don't have any, there's no fun and there's no, it's not exciting and I think what he's doing is making it really fun and exciting in this way that is very real to our generation and all that stuff like in in the piece that I wrote I went to the after party which was amazing because it was mostly private clients and I talked to some of them and got some like color about how they're feeling about it and I think they are all like it's new and it's so much cooler than it used to be but I also they want to be they want to get in it and and do it like you're saying you're saying it's not turning off those people it's making them excited too it's not it's i'm sure there are some that are like i want my old lady clothes still and i'm sure they provide those i was about to say you can still get those that's the that's the thing but i think i left the party at like 9 30 because i was tired and and also i was like i don't i'm not gonna drink at this part like i'm not gonna party at this party i i just need to leave but matu was walking up with some other dude and he just like is walking up trying to get in there was no like he didn't have an entourage he didn't have a pr person with him he's just a guy and i think that's the interesting thing you can't be like a silly diva celebrity fashion designer anymore like it's not there's just no who that's both positive and negative i would say only for the spectacle of it all is always so entertaining true and i mean like i i think like you know throwing a phone at somebody or whatever is wrong but I think it is also entertaining especially if the the clothes are good you know what I mean then you earn that right but you know I was saying this um I was in Chicago on Tuesday to see the snowcap show and I was talking about Olivia Dean the the singer and Jake Linderman had not heard of her and I played it and everyone in the room was like I saw her on SNL and it was so nice because she was having fun she looked like she was having fun and I think it's a very similar thing where it's like you the music I really love that song I think it's a smash but then when you see her do it and you see the joy you're like oh I'm sold I'm 100 sold and this sounds like a very similar situation yes I agree I think there is something about we think too much about everything and we you need to just have fun and there are ideas he's doing stuff with ideas and all that but like it just is a little more it it feels less like homework well it's like hiding it's like hiding the you know like hiding the spinach in something you know like it's it's if you have fun and people are there that i mean that's why i'm having a party for hanover it's like because i think people should have fun at whatever you're doing and that's really the point because it is a social gathering you know i agree did you see this thing about um versace and yeah and dario vitale getting like fully fired after one collection because he used to work for mutual prada and look i think that guy is good i think that guy is good and those clothes were cool but also this is the pettiness i want it's the same thing it's like this is like good this is called power and and and using your power and i think that's like unfortunately he's the victim of that and he was good he was probably only going to get better but like this is this is more interesting than designers getting new jobs all the time you know what i'm saying it's like it's but there's some downsides i guess well look it's gonna be a great great story someday it's already a good story i've already gotten one story out of it monday in monday's night line sheet first of all you're totally right that like from my reporting this is what he was told was going to happen if he took this job because you know he was used to work in mu mu yeah he went to say i'm leaving and they said we're buying this company if you take that job we're gonna fire you and that is what happened so he took the risk everyone at the company took the risk it was really fabulous and fun I need to figure out if they're gonna sell the collection I think they already did so that's over and they're gonna have to sell it the campaign looked incredible it was like the best campaign of the season everything like I think you're 100 % right that like they did what they said they were going to do and there's something sort of fabulous and exciting about that and and but also yeah do i think he's going to land on his feet this guy is fucking good yeah he'll be gonna get a job i don't know where because there like really aren't any maybe whoever gets his job he can take their job which could happen and if it's the person that like a lot of people think it might be then i could see that happening but yes it's not like sabato DeSarno, God bless, but like is not going to get a big creative director job again.

17:06Whereas this guy is like, he's the real deal. And the other crazy thing was, you know, I do these. Have you ever done these backstage interviews at fashion shows? I assume not. No, no. It's like the worst. It's the worst. That's when fashion most closely resembles sports to me. Those settings. Yeah, it's true. And in that way, it's kind of fun. Like I love going backstage at Prada because Mewcha and Raph are there and they are sort of kind of going back and forth and battling a little bit and also talking about the collection. It's really exciting. But it's also scary because there are millions of people and I'm constantly worried that like someone's going to fall on her and kill her.

17:45Like it's like really crazy. But. I would say like backstage, I waited to do the backstage. It was really calm, but like probably 25 people did it. He was amazing. Like usually the designer, there are very few. Like I love going back. Matu is really good. Raph and Mucha are really good. Demna's good. Like there are a few designers who are really great at it. Most of them. It's super tough. Yeah, I mean that's a part of the job that I think most people are the least interested in at that level. But he was amazing. And I was like, this guy, I think he has it. I hope he gets a great job. And I wish him the best.

18:27And I also wish the Prada group the best and all the people at Versace the best. Well, it's kind of a, it's a classic, uh, you fucked with the bull and you got the horns situation. Yes. Um, which I think is, we've seen this play out many, many times. It's not an unheard of thing. It was, it was exciting though. Yeah. I, when someone at the company was like, a memo just went out, I was like. Did you see the actual memo? I did. Yeah. It's not anything to write home about. But I, I was just like, this is, I mean, that this is my favorite time of the year. Sure. I was annoyed that I got up at 5am to write Thursday's column.

19:13And then we scrapped it. I'll use it another time. But it was, it was a fun day. That's for sure. And I'm excited. And everyone should check out my further reporting and coverage. You can't get anywhere else on Monday. You can't get it anywhere else. You know what I did, though, that I had to reschedule with you to come see Hanover. But the good thing was the timing. I canceled everything else yesterday except to go see your collection. And that was completely like it gave me a time limit of how much I could write for Versace. Because I was like, I have to get to Chris. And I actually got there a half an hour early by accident.

19:53because I, you know. I needed that. So thank you. So tell me, why did you want to do a fashion brand, Chris? I mean, it's sort of, I mean, honestly, it found me to some extent. Like I think, you know, if you're in this business at all, you think about this all the time and then you talk to people that do it and they discourage you from doing it because it's a nightmare. It's, you know, hard to make money, blah, blah, blah. But I think once I honed in on the price point situation and how important that was to me and I think what that could lead to, I got really excited about it. And that's what kind of kept the fire burning.

20:29So tell us about that. It's all made in America, but it's also all under$300, which I don't understand how that's possible. So maybe you could talk about A, Y, under$300 for this stuff. I assume if you're going to do nits and stuff, it'll be more. It'll go up eventually. I mean, I think under$300 was completely arbitrary. That's just where we landed. You know what I mean? That wasn't like a number or a goal we set. the usa thing is partly because our production partner is in la and like they know how to do it and like they are willing to do the work of going to five different places to get one pair of jeans done or whatever you know what i mean so it's like i think part of it was the access to that um and i i think that the maiden usa was also sort of like i always wanted to do that but then when it really started taking shape it was like oh we we can actually do this like but based on what the product we're making and what you want to continue to do.

21:19It's like making 100 % cotton t-shirts and, you know, jeans with Cone Mills denim is not rocket science. It's just like, there's a way to make it look good and feel good that takes time. Yeah. So like as a person that as an arbiter of taste, someone would say. Someone, not me. I wouldn't say it. No. Here's the thing about you. Oh, great. you have a very and i thought that max berlinger did a great job in the time story saying this and you also are quoted saying it you have a very clear idea of what you like and what you don't and i go i come to you for advice a lot like not just for dan i'll be like do you think that like remember when i wanted to buy you probably don't remember this but i bought a virgil sweatshirt i don't remember that sweatshirt oh that i was gonna wear with my celine pants This is like 2007.

22:15What did I say? You approved it, but I ended up not keeping it. I did send it back. It was like a, do you remember his like working girl sweatshirt? Yeah, yeah, of course. But you're the only person who I trust to tell me the truth about stuff like that. Because like I trust that you do actually know what's cool and what like certain people will look dorky in or will look cool in. and you just have like a very clear sense of what's appropriate if that makes sense I'd like to think so I mean I think that's the whole reason to make this I don't I'm not like a fashion designer I don't you know what I mean like that's not what I consider myself I don't I barely consider myself you know whatever chief creative officer whatever my fucking title is on paper you know but it's like it's more just like can I do it like can I do it can I make a t-shirt that I want to wear and guys in fucking Dallas want to wear and my peers want to wear and make it the right price and make it in this country and make make make the color great and make the hand feel great like can I do it so how did why is your t-shirt better I mean it's not it that's the thing it's like it's a it's a preference like all that shit what is but what is your preference like what is good I don't want I don't like all that boxy shit is stupid the little thin tight necks are stupid anything i mean james purse the fabric is amazing this shit is getting up to 300 for a t-shirt i think it's like there's got to be a decent weight to it and there's got to be uh a decent length to it those are the two things because i think that in in if you're wearing a t-shirt the way i do and i buy so many vintage t-shirts that i've learned this from that practice basically is like if you want to tuck it in sometimes if you want to wear it out sometimes you know, there's certain things that like, are you going to wear it under an Oxford shirt?

24:07Are you going to wear it? You know, whatever. Um, but I think that we've just, there's, there's, it's too, it's all too fussy. You know what I mean? It's all too fussy. It's a little bit like, I don't need you to talk to me about the details of your neckline. It's like, does this look good? Do I like it? Do I want to buy it? It's very simple. The, the word fussy, I feel like I use a lot about food about, and it's the same thing with this runway stuff. Everything is too fussy right now and you need to just clear it out and do things that like look good and people want to wear yeah and so the with the jeans though like what did you do because you can't i mean you can just like take a pair of vintage jeans but was it like a particular pair like how did you figure out the fit of the jeans i mean i think that the globally men can agree that like the 501 is the best jean or maybe the 505 depending on your flavor yeah you know and those two i mean i have you know 50 pairs of those jeans that i bought you know over the years and um i think there's a particular pair that i got at this store called broadway and sons in stockholm which is like for my money the best vintage jeans in the world it's unbelievable it's like a family owned the dad started it like 50 years ago it's really cool um and that pair i've like never gotten more compliments on anything in my life.

25:30Um, and I wanted to do those stuck in my mind, but I knew they needed to be a little bit different because I think the things with vintage jeans is that as much as you love the pair that you love, they never fit exactly right because they're old. Do you know what I mean? Like there's something off. There's something here. You have to have it tailored and the tailoring might fuck it up a little bit. And I think, cause I've been wearing these Hanover jeans, the black ones for the last couple of weeks. And I'm like, Oh yeah, there's, it's different to wear new jeans. Like it's different. It feels different.

25:57They fit a little bit better. Like they sit in the right place. You know, it's a slightly different thing when you're the first wearer. Um, but I think this is simply like a 501 with a little bit wider leg opening. And we made all the, we made all the buttons, we made all the rivets and like, it's all, you know, it's as, as it's as detailed as it needs to be, I think. But I was really, we did this like suede patch on the back that I really love. It's like an embossed suede patch that like the belt can go under. Um, but yeah, I mean, I, I just think that like, when I started really buying like cool jeans in the early two thousands, APC jeans were like a hundred bucks, like 120 bucks, you know, for like the raw.

26:37And those were the jeans. Like that was it. You had to have those. Um, but I, I think I also lived through the denim wall trend, you know, the seven for all mankind, paper denim cloth fucking rockin' republic era. But I just think jeans, especially for men, are just like, that's what I wear every single day. And I think there's a lot of guys that feel that way.

27:04So you mentioned the Dallas thing. How important is it to you that normal guys wear this? Because I think that the thing that I liked about it, I bought two things, I believe Dan, also bought a couple. Wow. Look at the whole family. I love this. This is support I need. I got a red t-shirt. I got a red t-shirt obviously. And then I got the New York vision or whatever. Yeah. Yeah. Visualize New York. Visualize New York. Yeah. I thought that was funny. And I think Dan maybe bought button downs, button downs, not button ups. I noticed that's very particular. But like this is, I thought it was, it would look cool, but like, it's not going to intimidate guys who aren't cool.

27:47It just seems like normal guy clothes. But that that was the entire point. I mean, I think like our strategy is a little bit like I want to go to Charleston and do a dinner with Brooks at one of his restaurants. I want to go to Austin and do something and buy George. I want to go to L.A. I want to do it in these all these places, because I think that's like a lot of these cities are underserved in a way. And I also think that it is I just really want it to be democratic I just think that things have gotten too expensive and men have given been given too much sort of uh like too much license to experiment to a point where it's like fashion has become like an identity for someone and that should just never be the case or or they wear viore all day long yeah yeah I mean that obviously I just mean like Like in New York, it's guys that have made buying expensive clothes their personality and they think that's interesting.

28:44And then in other places, I'm wearing Viore head to toe and swishing, you know, to Sweetgreen. It's like, I agree. It's OD. I don't think they're going to Sweetgreen anymore. Have you seen this? The protein. They might want the protein. I'm only talking about the new protein. Have you had the protein meal? No, because I don't eat meat. So I don't. It doesn't. Doesn't it have like 100 grams of protein or something? It's fucking insane. It's insane. Kind of scares me. yeah it scares me too are you you're i feel like when jason came on we talked about the pro you're not trying to get like 150 grams of protein or whatever right i just don't think that like as vain as as we all are me included and as obsessed with working out as i am i think that like diet stuff is a very slippery slope and like i'll be like i'll do what i'm supposed to do within reason and i'll live to see another day like i'm not gonna fucking count macros and have an app I have to go out to eat too much.

29:39Like basically if you really want to lock in on a certain level, you have to stop having fun completely. And I've already done that with drugs and alcohol. Yeah. And also it's much more fun to be an exercise anorexic. Yeah, for sure. I mean, also I think working out makes me feel good. Eating sometimes makes me feel good too. You know what I mean? It's like it's part of the whole thing. I agree. I'm trying to think if there was anything else. Oh, how were sales the first day? very good yeah very very good were you surprised was it or have you are do you have shopify turned on so you can see every sale come through no no i i i was like they were looking at yesterday i was like don't show me that i don't care just tell me tomorrow it's not i mean i think it's you know what's great you know what is a good feeling and i feel like i'm like this or i hope that i'm like this is that a lot of it is from people i know you know like a lot of it is people i know But like I'm offering, you know, and there's, you know, people that are like high profile that are texting me about it.

30:38And I'm like, oh, let me send you something. No, I'll buy it. Like I'm not. Yeah. Don't send it to me. I'll buy it. And I think it's so nice. It's kind of like entire world in that way where, I mean, as you know, I don't take gifts anyway. But like I bought tons of stuff from there all the time because it was like it was pretty cheap. Yeah. So it's like, yeah, of course, I'll try this weird sweatshirt that Scott made or this top that I'm the only person that's going to buy this and he's going to have to drop it. But like it was because everything was like pretty affordable. So it's nice that you started that way.

31:12I think the sales are good. And what's really interesting is that jeans are number one. Oh, wow. Which is like, I was like a little bit surprised by, but I guess that like, that is something that people are always looking for. And I guess if the price point is right, you're willing to try, you know, you're willing to try it. I feel like all the, you know, I work with like 15 straight men who between the age of 30 and 50, they all should buy them. They're really good. We'll come, we'll do a trunk show at Puck. I kind of think you should. Because I was like, oh, this would work for most of them.

31:50Yeah. A couple of them, it's a little too preppy. Yeah. But I think for most of them, it will, it'll, it'll really, I mean, the t-shirts will still work. But like the jeans, I think that it across the board are, is going to be good. It's going to, it's like an everyman jean, which is, it's not too skinny, not too straight, not pleated, not fancy. I feel like it's going to be really good. I just, the way that people embellish jeans is so crazy to me. And it's just like the reason this garment has existed in popular culture for as long as it has is because of its simplicity. And once you start doing wild shit to it, it just sort of loses the form to me.

32:28Yeah. Final thing that we forgot to talk about before Hanover. First of all, Chris, I'm so proud of you. Congrats. Thank you. It looks good. I'm so glad it doesn't look bad because then it would be so awkward. Yeah, you're telling me. I mean, look, I'm sure the bad feedback is out there somewhere, but luckily it's not coming to my inbox or into my ears. You know, no one has said anything bitchy to me about it. I'm shocked, but that's great. But that would be more about them, their feeling about me, not necessarily the clothing. Yes, but still, but still, I'm shocked. You think that someone would be like, eh, no one said anything.

33:01No, I'll take it. That's great. That's a good feeling. So, Hanover-USA.com. Check it out. you won't be able to crash the party because the party already happened on friday yeah we're pre-recording yes um okay final question have you seen this weird justin bieber merch brand that is like i got you should go see in tokyo because they're doing it's called skylar oh i'm i'm very familiar a guy i know is like his partner in it so i've been familiar with it from can you please tell me what it is and like i there was a gq article that didn't really say anything and i was like i'm not gonna say that i understand what it is necessarily but a lot of it is interesting because it's like they're doing like eva footwear because that is like because one of the partners like has a factory so it's very easy to make that stuff in the u.s with like a molded sandal or whatever like a yeezy slide or something um but i mean to me it just looks like it just looks like a very certain cut of simple stuff that him and his friends wear it's I mean, the thing is when you're a Justin Bieber, um, you can sell anything anytime.

34:09And it's like, it gives your friends jobs and it's like a reason to go to Tokyo. And like your wife has this huge brand and she'll wear it. And then, you know, it's just so easy to do it and have it work from a financial perspective. It's a little bit like, even if your interest is passing or fleeting, like why not? Like, I know that's a, maybe a bad attitude, but like, I think that's the power of being that famous is that anything you want to try, you can try it. And most of the time it'll be successful financially. Yeah. And look, this is America. All we care about is making money. A hundred percent.

34:39But I mean, it's just like, I think that Justin Bieber, like, I don't know. It's, it's like these, you know, there's influencers that do the same thing and they're, they're not, they haven't been around this long or, you know, Justin Bieber is known for his style, you know, whether you like it or not. That's something people talk about. I think it's hotly debated in a way that a lot of men aren't, I would say. That's interesting. I don't think about it ever. I mean, I wish I didn't, but I have to because I see it. You know what I mean? But it's like, it's people talk about him or, you know, because he'll wear a beanie weird or, you know, he'll do something that people want to talk about.

35:14Whether it's good or bad, he's doing something like weird that is his own. Yeah. Yeah. Okay. Well, on that note, Chris, thank you for being here. Congrats again. And I'll see you later. Yeah, I'll see you later. Thank you for having me. Fashion People is a presentation of Odyssey in partnership with Puck. This show was produced and edited by Molly Nugent. Special thanks to our executive producers, Puck co-founder John Kelly, executive editor Ben Landy, and director of editorial operations, Gobby Grossman. An additional thanks to the team at Odyssey, J.D. Crowley, Jenna Weiss-Berman, and Bob Tabador.