In short
The luxury fashion industry’s evolution through the lens of Chanel—why the brand endures, how luxury gatekeeping and curation have changed, and what it’s like to be a 65-year-old influencer. The episode also covers Patty Powell’s shift from beauty/dermatology business to TikTok, and how social media reshaped her company Restoracy.
Guests
Patty Powell, Restoracy founder (launched 2012), Harvard MBA, former beauty executive (Avon, Clarins/Kerlan, Elizabeth Arden), and former beauty consulting work (including David’s Bridal). She’s also known as “Chanel Vic” on TikTok/short-form video, often with her mother (92).
Key claims
Luxury is less gatekept now and more “free for all,” but Chanel remains special due to craftsmanship and conceptual styling (Karl Lagerfeld’s role). Secondhand demand is driven by price gaps, online visibility, and perceived “quality” changes (with a specific claim that COVID-era handbag corners were cut, later corrected). Her TikTok strategy—mother-daughter content—helped Restoracy grow; business is up 35% with DTC now 70%.
Notable examples
Buying Chanel ready-to-wear in sizes 44/46 via a “hook” after Vogue.com images; Restoracy’s TikTok follower jump from 68 to 10,000 in two hours on Dec 24, 2022; her Chanel jacket details (green plaid, red buttons, printed lining).
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOFashion Insights: The Met Gala and More
2:15 to 3:19
Lauren shares insights about the Met Gala and fashion industry happenings.
“Before we get going, I wanted to remind you that if you like this podcast, you'll definitely love Puck, where I send an email called Line Sheet.”
Personal Stories and Reflections
3:19 to 6:14
A candid discussion about personal experiences in the fashion world.
“much work i did go to a great dinner for sazan at their like amazing temporary space well it was outside on rue de bach like they set up the table outside and there was probably i don't know 80 people.”
Breakfast and Life in Paris
6:14 to 10:10
Discussion about favorite breakfast foods and life in Paris.
“Patti Powell, welcome to Fashion People.”
Moving to Paris: Reasons and Experiences
10:10 to 14:00
Patty discusses the decision to move to Paris and the benefits of face-to-face networking.
“I'm not a person, I couldn't eat Japanese food every single day.”
Moving to Paris: Challenges and Opportunities
14:00 to 18:00
Learn about the experience of moving to Paris and the unique challenges of finding housing.
“And that flight is hell from LA to Paris.”
Introduction to Patty Powell: A Rising TikTok Star
18:00 to 19:20
Discover the background of Patty Powell and her emergence as a TikTok influencer in the fashion world.
“and I want to get into like why we know each other, but you have become a superstar on TikTok in particular as a Chanel VIC.”
Understanding Luxury Brands in China
19:20 to 22:20
Explore the rapid growth of luxury brands in China and the influence of Karl Lagerfeld.
“worth individuals in China about their spending behavior.”
Fashion Icons and Their Impact
22:20 to 26:00
Delve into the influence of fashion icons like Yves Saint Laurent and their legacies.
“And everyone's like, Karl Lagerfeld did PAs.”
Personal Style and Fashion Choices
26:00 to 27:20
Discuss the importance of personal style and the decisions behind fashion purchases.
“I lived in Boston because I went to Harvard Business School.”
Early Career in Beauty
28:58 to 29:58
Exploring the guest's background in beauty and consulting.
“And I was at Elizabeth Arden for five years.”
Show all 28 chapters
Fashion Industry Changes
29:58 to 31:01
Discussing the evolution of the fashion industry over the past 15 years.
“So you've done all these amazing things.”
Secondhand Fashion Popularity
31:01 to 34:14
Analyzing the rise in popularity of secondhand clothing.
“Because when we were talking, it was still consolidating.”
Quality Perception in Fashion
34:14 to 36:25
Debating the perception of quality in modern vs. vintage fashion.
“Like there are people then there's that.”
Shopping Experiences with Chanel
36:25 to 37:50
Sharing personal anecdotes about shopping for Chanel clothing.
“And I think there's just fatigue, but it's interesting.”
Design Evolution at Chanel
37:50 to 40:05
Discussion on the recent design changes at Chanel under Mr. Blasey.
“I don't know why, but everything's a big deal.”
Fashion Shows and Perception
40:05 to 42:05
Talking about the perception of fashion shows versus real-life fits.
“And what I liked about him is that he is very unassuming.”
Chanel's Impact on Fashion
42:05 to 45:19
Discussing the evolution of Chanel jackets and their fit for various body types.
“it's um i just i was just scanning through instagram and sophia coppola is on the cover of cultured magazine wearing an incredible black Chanel jacket.”
Designer Favorites and Sourcing
45:20 to 48:42
Exploring favorite designers and the nuances of shopping for high fashion.
“Everybody needs to know her and everyone needs to go see her.”
Journey into Influencer Culture
48:48 to 53:14
An influencer's reflection on building a brand through social media.
“I see you on Instagram because I'm not really on TikTok.”
Community Engagement and Kindness
53:14 to 55:48
Insights on building a supportive community through online engagement.
“we i still answer every single comment how long i can that can be i don't know but you know it takes a lot for people to comment.”
Embracing Age and Confidence
56:01 to 57:44
Learn how age can influence confidence and self-perception.
“Because honestly, when I say, by the time you're 65, I was saying this to my business partner.”
Embracing Age and Confidence
57:48 to 57:58
Learn how age can influence confidence and self-perception.
“You deserve mental health care that works with you, not against your budget.”
Chanel's Brand Strategy and Success
58:30 to 1:02:48
Explore Chanel's unique brand strategy and how it sets them apart in fashion.
“Okay, so I want to hear what your future plans are for the platform because you two are amazing.”
The Impact of Designers on Brand Identity
1:02:48 to 1:05:26
Discuss how different designers affect brand identity within luxury fashion.
“Bloomberg got them from someone that that's not exactly right.”
Business Insights from the Dumas Family
1:05:26 to 1:10:00
Learn about the Dumas family's successful business practices at Hermès.
“Brian Boy's like, Patty, it was only two.”
Business Management Insights
1:10:00 to 1:10:21
Learn about effective business management and gross margin strategies.
“Because they manage their business so well.”
Appreciation and Friendship
1:10:21 to 1:10:54
Discover the importance of friendship and mentorship in professional life.
Closing Remarks
1:10:54 to 1:11:21
Hear final thoughts and good wishes as the episode wraps up.
Transcript
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1:47hello and welcome to fashion people i'm lauren sherman ritter pucks fashion and beauty memo line sheet and today with me on the show is patty powell restoracy founder chanel vic and tiktok star patty is also a harvard mba with years of experience as a fashion and beauty executive we're chatting about the transformation of the luxury industry why chanel works and what it's like to be a 65-year-old social media influencer. And I promise you so much more. Before we get going, I wanted to remind you that if you like this podcast, you'll definitely love Puck, where I send an email called Line Sheet.
2:28If you're a fashion person, you get that reference. It's an original look at what's really going on inside the fashion and beauty industries. Line Sheet is scoopy, analytical, and above all, fun. Along with me, a subscription to Puck gains you access to an unmatched roster of experts reporting on powerful people and companies in entertainment, media, sports, politics, finance, the art world, and much more. If you're interested, listeners of Fashion People get a discount. Just go to puck.news slash fashion people to join Puck or start a free trial. Happy Friday, everyone. hope you're having a great week uh i would love to make this longer and talk about the met gala and anna wintour and john galliano and all that stuff but honestly i have just been doing too much work i did go to a great dinner for sazan at their like amazing temporary space well it was outside on rue de bach like they set up the table outside and there was probably i don't know 80 people.
3:34It was really beautiful, but they have their old store is now the menswear brand and the kids stuff. And then they have this like giant store in the old Conrad shop across from Le Bon Marche. And that's going to be there. And then their offices are nearby. Anyways, really interesting. I got to sit with Laura Brown, who came to town for it. And Emily Zach from late of Condé Nast International, who I had never met in person. It was great to meet her. And it It was fun to be around a lot of people speaking French and not translating for you. Anyway, it was interesting. But if you want to read more thoughts on the Galeano, Met Gala, Anna Wintour of it all, literally every single issue of Line Sheet this week has a big thing on it.
4:22On Monday and Tuesday, I wrote about it. But on Wednesday, I wrote more about the theme and like what they should actually do. Should they change the timing on Thursday? I wrote about whether or not Anna might like step back or whatever. And my thoughts were on that. And then on Friday, Dylan Byers, who's our media reporter, who wrote an amazing piece on Wednesday about it all, too. And then Mary Meniker, who covers art. we did a crosstalk and that's gonna that's going to be published on Friday night in in the Friday email so I'm sorry like I talked about it on Monday I appreciated all the feedback good and bad of our Tuesday of what I said you gotta subscribe to line cheat I'm tired and I we did a lot of work on it so you should you should check it out and um and let me know what you think and I'm also going to try to publish as much of the feedback that we've gotten as I can on Friday if I have time.
5:23But yeah, this is a developing story. I don't know what's going to happen. I thought I knew it was going to happen on Monday and nothing has kind of happened the way I thought it would. So this is not a game I'm going to know how it ends. It's just not that kind of situation. But I appreciate, send me your thoughts. What do you want me to write about? What do you want us to talk about on the podcast, all of that stuff, because I will have a podcast on Monday where we can chat about these things. Amanda Dobbins from The Ringer is going to be on, and I'm going to hang out with her in Venice, so we'll have some stuff from Venice and Emmys and all that stuff, but she has thoughts on this.
6:08So if you want us to discuss this more on Monday. Send me info. I hope you have a great weekend. And that's it. Bye.
6:20Patti Powell, welcome to Fashion People. So good to see you. So good to see you. I know. I can't even believe it. I've known you since you were 26 years old. It's true. I'm 44, Patti. That's 18 years. I know. It was incredible. I was thinking to when we met and you interviewed me. You were a reporter at Forbes. You were killing it. And then one day you called me. Well, two things happened at Forbes that were very momentous. One day you were like, this guy at work just keeps bugging me. And I go, really? And I go, what's he like? And you're describing him. And I go, he sounds very nice. And you're like, I don't know.
7:06And I go, I don't know, Lauren. I think he could be a keeper. And sure enough, it was Dan and you ended up marrying him. The second thing that happened was I was working in Kelly Catrone's office on Grant Street and you called me crying and you're like, I just got fired. I'm like, come over. We had breakfast at Pan Cotidian. And I'm like, this is the greatest thing that's ever going to happen to you. And I go, you're going to do big things. And I'm very proud of you because you went on to be the editor of Fashionista. You were the editor of Business of Fashion. And now here you are with the line sheet, which is honestly, I'm not a fashion person, but it is like the Bible.
7:50Right. I don't read Women's Word Daily. I only read the New York Times, the Wall Street Journal and the line sheet. patty thank you for giving my biography i appreciate it but also you were a fashion person for a long time which is part and you are a fashion person which is part of the reason i wanted to have you thank you you are amazing i've i now remember this when i got i i i would say laid off because i'm still sensitive about it all the 20 years from now but um yeah i do remember i called you because I was like, these fuckers. I was so annoyed that I got it. I mean, everybody was getting laid off, but I got it and I was so pissed and it did end up being the best thing that ever happened to me.
8:35And if you get fired, it's a good thing. It's always good. But Patty, you just mentioned breakfast at Le Pen Quotidion. What did you have for breakfast this morning? That's the first thing I always ask people. Oh, I had a leftover. I have this weakness for the Starbucks iced lemon loaf cake. And so I had that for breakfast. It's pretty good. Yeah. It's delicious. A lot of sugar. My favorite Starbucks is the spinach feta wrap that I used to get when I was at Forbes. I would get off the ACE and go to the Starbucks on 14th Street and get a spinach feta wrap. It was so good. I know. What did you have for breakfast?
9:18You know, I didn't have breakfast. I skipped it intermittent fasting, but I did have an amazing rice bowl with tuna, like Nagi Toro bowl at this really awesome place in Paris called Our House. uh-huh which is like they do like a bento and they're owned by the same people own these coffee shops dreaming man and it is it's unfortunately gets very busy but if you go at like noon you can get and they don't take reservation it's only like probably 12 seats so if you go at noon and people don't eat that early here which i do i went yesterday by myself and had the like salmon miso, salmon, bento. But today I went with a friend and we got the tuna and it was just, it's to die for.
10:10I love Japanese food. I'm not a person, I couldn't eat Japanese food every single day. But it is honestly like, I love, I was like, I need to stop coming here so much because I'm going to get sick of it. But it's such a nice meal. It's like 25 euros. It's just a lovely, it's a lovely lunch by yourself or with a friend. And if you come to Paris, we'll go. Are you living there now? Yeah, we moved here. Wait, you got Frommer? Wait, where's Fritz going to school? Fritz goes to school in, he goes to like a bilingual school here. Yeah, because Dan and Fritz have Polish passports. Because his mom is Polish.
10:51Yeah, so we were able to make the move, which is really nice. I must introduce you to one of my best friends. Her name is Pauline Genestier. Her father is the lawyer for Hermes. And there's a point to this story. He took me. So Hermes, 25 years ago, decided they wanted to own their own leathers. They have their own process. So they bought an alligator farm in Mississippi. And Mr. Genestier is like, do you want to come? I go, yes. So I got to see their alligator farm in Mississippi. And the funny story to it is, is that in 2001 or maybe, yeah, 2001, I went to the Fauxberg St. Honoré to order a bag for my mom.
11:41And it was an alligator Kelly. And, you know, it was custom made, the whole thing. It was, those were the days. and when I went to go export it, U.S. Customs is like, let me get this straight. The alligator came from Mississippi. I go, oh yeah. And he goes, and he's being repatriated to the U.S.? I go, pretty much. Yeah. But I want to introduce you because you would really like him. Oh my, I love it. That sounds fabulous. And he got me - Sounds great. Yeah, yeah. Yeah. Sounds good. So can I, okay, I just have to interrupt you for one second. Yes. Does this mean if Fritz doesn't like Paris, can I have him?
12:24I told Lauren. Patty, you're definitely on the list. I told Lauren that I would exchange my entire Chanel collection for her son. He is the, he is a superstar. He's very cute. You know what he said he wants to be when he grows up? I want to know. A Lego YouTuber? Oh, what'd you say? This is like what a five-year-old now, instead of like wanting to be a baseball player or something, he wants to, well, he says he wants to be Spider-Man also and Peter Parker. But even though he's never seen any of these movies, he just knows about them via Lego. Wow. And so he's like, I would like to be, because we let him watch like building videos.
13:06And he's like, I would like to be a Lego YouTuber and I'm going to be rich. you know what a man after my own heart yeah patty you do need to meet him i either here or la or new york or something and you guys could go on a little date he will love you i know i know i just think he is the most charming person okay not to be personal and you can cut this out but you need to have a girl because his looks his looks are wasted in a boy no one cares is what a man looks like this kid is like I'm done Patty it's fine you could keep it but I'm done I'm 44 it's over okay so why did you move to Paris oh you're so funny I have to interview you okay sorry uh I think basically we really liked LA I do think it's a bit isolating I was traveling a lot for work because I wanted to like I don't I could do it all on the phone people know me but I think being able to meet people in person face to face is really nice especially not during fashion week like I messaged an executive yesterday and I said I was it was like a more of a personal message and I said but I'm looking forward to seeing you or I'm a meeting with a high level comms person the week of September 14th like these are things that I wouldn't be able to do if I was just coming in and out.
14:34And that flight is hell from LA to Paris. Yeah, horrible. And we don't wanna move back to New York. I'm done with New York. I think Dan would have been open to that, but we both wanted to be in a city and we have this opportunity. It's not simple, but it's simpler than for most people. and um and paris is amazing right now it's so international it's you know i hate to say this because it's offensive to people who grew up here and i understand but it's much more affordable than america we have it it just is it's an amazing life so we just felt like it was worth it and we'll see i don't know i think if we moved back we'd move back to la i really loved living there I love our friends there and our life there.
15:26But this just feels like, you know, we're both 44. We're both working a lot. And also an amazing experience for Fritz. So we'll see. I do think it's crazy. I do think it's crazy. And then I promise I'll let you interview me. I think it's so crazy in Paris that the apartments don't come with kitchens. And you have to have your own kitchen. Well, yeah, you have to buy your own refrigerator and stuff. You know, honestly, the most frustrating thing about it is that everything, a lot that we could get because when you're renting here, they don't really, I mean, we haven't been living here. We have been living here for like four months when we started looking for a longer term rental.
16:09It's very hard to find something. like they had to do like old dossier showing who I was and all that stuff, even though like budget wise it's, it was, it was pretty easy and we'll be able to hopefully save a little bit of money living here. But I don't know. I'll be spending it on, on clothes, unfortunately, but, but it, it was hard to get something that was unfurnished. So we like, there's, we're, we're shipping some of our stuff here, but most of the stuff is like we is theirs it's it's and we we found an amazing apartment in an area that we love so we feel lucky but um I hope that we can buy a place here at some point just because yeah it's it's odd like it was just we couldn't find an unfurnished place we couldn't find it was hard to find a three bedroom so we don't we would have an office in an area that we liked like it in it and there's just so much competition for apartments here it's crazy but yeah it's a weird it's a funny it's a funny thing there's many funny things that we're learning oh i know my friends it was hilarious because the elevators are so tiny yes so literally their furniture came in through the windows on a crane yeah exactly yeah yeah our we are lucky we are in a in a multi-floor place.
17:36So it's kind of like a townhouse what we got. So we won't have that issue, but we do have many steps. So we'll see. We didn't, we're not, we need, I need to get a new couch. That's the next step. But yes, it's amazing. You have to come visit. You have to come to Chanel. The reason, so the reason I wanted to have you on the podcast was because I've known you as we've established for 18 years, and I want to get into like why we know each other, but you have become a superstar on TikTok in particular as a Chanel VIC. And you and your mother, who I believe I've met, I'm almost positive. Yeah, you met my mom.
18:16Have become, and I get messaged, have you looked at this? Have you seen this woman, Patty? She's so amazing. And I'm like, yes, she's so funny. I'm like, yes, I'm aware. I am friends with Patti. I've known her forever. And I think it's amazing what you've done. And I'm excited to talk to you about the experience of being a VIC and all of that. But also because you worked in the business for so long, you also understand the business element of this and like why Chanel is so special. So it's a good, it was actually after I had Brian Boyan to talk about it because he's, you know, an interesting VIC slash editor slash influencer.
19:00So he has a very interesting point of view. But someone said, you really need to have Patty Powell on, you should have them on together. And I thought I would, but I actually just want to talk to Patty Powell. So before we get into your Chanel, and how you became this, this online star, can you talk a little bit about your background. And we met because you had a consulting firm where you talked to high net worth individuals in China about their spending behavior. And this was 2007, 2008. And I was writing a lot about because that was when like the luxury market just blew up there in the 2000s.
19:38And so can you talk a bit about your background and how, you know, your experience working in in the field? Yeah. So I'll talk about the China aspect. So my dad basically won the equivalent of the Nobel prize in China in 2001. And so at that time, China was still growing. It was still really burgeoning. And my dad went back and forth to China a lot. At the same time, I got to witness the growth from where literally they went from washing their hair with soap, dish soap, to like using La Mer, right? And I'm like, I gotta see this. And it's not that it's so rare. What was so interesting about it, Lauren, is that it happened so quickly, right?
20:37It took the U.S. 60 years to go from third to like this huge luxury thing. It took China like less than five. And so because my dad was in China very early, I got to meet all these people as they went from having nothing to all of a sudden being able to buy what they said, charge your heart out. and so what happened was was that they were family friends and I had a consulting firm at the time and I was trying to figure out how I could differentiate myself and I'm like you know what I'm just going to interview all these people right it was literally 500 people and I did like a little attitude and usage survey and I published it and it got a ton of press and that's how I met you and you know the Chinese love so they've always loved Chanel and so our love for Chanel is just kind of ingrained.
21:50It started honestly, though, with the appointment of Karl Lagerfeld. We saw Chanel in the Nordstrom downtown Seattle boutique, Store One, and we bought a few pieces, but my mom met him at a PA, a personal appearance at the Far Eastern Department Store in Taipei, Taiwan because that's where they grew up because my parents had to flee mainland China when the communists took over. And everyone's like, Karl Lagerfeld did PAs. I'm telling you, Lauren, he was the hardest working person, huge work ethic, but he understood what China could be. And he focused his efforts on that area of the world.
22:40and at that time like when your mom met him like what kind of shopping was she doing as a as a person with means like what kind of stuff were people buying back then was she buying like lacroix like no was she she bought Yves Saint Laurent okay my mother is a pioneer right she bought Yves Saint Laurent so people don't really understand there was a huge rivalry between Carl Lagerfeld at Yves Saint Laurent. And people are going to be mad at me, but YSL, Mr. Saint Laurent, won every time. He was the king. He was handsome. He was brilliant. Very troubled, but brilliant. And he cranked out collections that you would be gasping at now.
23:29So my mom actually was one of the first Yves Saint Laurent acolytes. She has pieces from the peasant collection, his safari collection. And then she started collecting Valentino because he was kind of an icon back then too. But in 1985, when she met Karl Lagerfeld at this PA, it all changed. And she moved her allegiance to Chanel. They were living in Taiwan at the time or she was just there? No, they're living in Seattle. They were already in Seattle. Yeah, but we had family in Taipei. Okay. And yeah, I mean, when you read The Beautiful Fall, which anyone who is interested in Karl Lagerfeld and Yves Saint Laurent should, they talk about Saint Laurent being like a couturier, but that Karl Lagerfeld was a stylist.
24:20So he was a creative director and Yves Saint Laurent was a designer. So like in the world of fashion, it used to be more important to be a designer and not a which is interesting it's interesting because I was just having a conversation with a friend about Saint Laurent and how the archives are so incredible that you could like make a collection based on three pieces from one collection he did like with three dresses he made once because there's it's just so vast but you know when you look at the Karl Lagerfeld like the concepts every single time it was like conceptualization and now that has become so much more important um so so did she like exclusively wear Chanel when you were growing up or did she because you must have been quite young still in 85 like a teenager no I wasn't I'm 65 so in 1984 I was 23 no wait oh wow yeah yeah 23 okay But so she, when I grew up, she wore YSL, Valentino, and a designer that I don't know if you remember, Angaro, Emmanuel Angaro, who again was another genius.
25:35And that's pretty much, and Chanel, that's pretty much what she wore. She wore like the big guys. And then in the 80s, she wore Christian Lacroix. We all did. It was like the 80s were so fun. Yeah, that's so fun. I love that you wore Christian Lacroix. Yeah, poof, poof. I know. Where were you living in the 80s, Patty? So I went to college. I was at Berkeley from 1983. I lived in Boston because I went to Harvard Business School. But I spent the bulk of my adult life in New York. So I lived in New York during the fun time when New York was cool. And literally, I was like 26 years old and I would wear head to toe Chanel.
26:17Like you could ask all the people. It was like everyone's like. And even then, I have to tell people, Chanel was very expensive. But, you know, I'm not one of those people who believes that you should save for the future. I never understood why everybody saves, saves, saves, and then they're 65 and they can enjoy themselves. I go, everyone needs to enjoy themselves while they're still young and beautiful. And I'm like, you know what, I'm going to work till the day I die. I never had any savings, but I always had Chanel. great thank you patty that's why i bought a chanel jacket because who cares which one did you buy it's from the ready to wear first ready to wear and it's green plaid and it has like the lining that is printed and with red buttons it's amazing his buttons are unbelievable they're awesome it's so incredible and it i mean look like it was crazy it's i should have i would have more money for a nicer couch now, but I love it.
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28:33And you get to decide what matters. I'm not here to tell you what to do. I'm here to give you a new way to see. Episodes of the Lazy Genius Podcast are full of compassionate time management tips and permission slips to do what makes sense for you. New episodes drop every Monday. Follow and listen to the Lazy Genius Podcast on the free Odyssey app or wherever you get your podcasts.
28:58You worked in business first, right? Like you in finance or? No, I worked in beauty. So beauty. Were you at Estee? I was at Avon products for five years. I was at Kirlan for five years. Yes. And I was at Elizabeth Arden for five years. Okay. And then you did consulting for like David's Bridal and things like that too. Yes. Yes. Yes. I remember that. So you're living in New York during the great years. You at some point founded Restoracy like what? 15 years, 10, 10, 15 years ago. Yeah, 2012. Oh my God. Wow. A long time. And that was your next act where you, after having this consulting firm, this beauty product based on like, the stuff that it was based on, I feel like a lot of people copied you afterwards.
29:53They did, but I'm very happy. So they don't have exactly what we have. Ours is better for topical. pdrn is better if you inject it but i actually thank the koreans i was like thank you thank you because they are much better marketers than i am well i but you have this great product that you sell mostly through i mean you've done a million things you you through doctor's offices right yeah yeah i mean you also had gwyneth paltrow as a spokesperson that we did which was pretty fabulous. I loved it. Okay. So you've done all these amazing things. I've loved being friends with you and keeping in touch.
30:35You've been such a good mentor to me and also just taught me a lot, especially in the early days. Like when I think of the people that I talked to the most in my early days of reporting, you were one of them. Like you, because you knew a lot of the players, you understood what was happening. I want to talk about this, this phase of your life on social media. But first, what do you think of the last 15 years in the fashion industry? Because when we were talking, it was still consolidating. Like these, LVMG and Kering were still pretty small. Kering wasn't even called Kering. They weren't small, but they were not, they were not what they are today.
31:14No, I worked for Guerlain when Bernard Arnault bought it. It was his first, it was his first entry into the US. and he will not remember this story, but this is what happened. So we were tasked to make Ghirlan more than just Shalimar and Samsara. So we basically, in two years, we opened 72 full-line Ghirlan boutiques. And so we basically increased the sales by sixfold. So we got called down to his office in New York, which at that time was Shifflin Somerset, right? Because that was his primary business at two Park Avenue. And he looked at me, I was this peonic, tiny, you know, little person, you know, not little weight wise, but just in terms of demeanor.
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32:09And he's like, he goes, I need to tell you something. And I go, and our CEO, Patrick Waterfield is like, oh no. He goes, i hate chanel and i was wearing head-to-toe chanel he goes i built he goes i built lvmh he goes i built our we're building new headquarters i built it next to chanel on west on 57th street and when they open i'm going to be hammering and sighing during their opening so everyone's like and so i'm like okay i understand what you're saying mr arnault i am very, very sorry. Won't happen again. I would volunteer to take my clothes off, but I'm telling you now, me naked is actually a much more disturbing sight than looking at me and head to toe Chanel.
33:00Did you really say that to him, Patty? Yes. And now he's like the biggest of the big. It's crazy. Yeah. I mean, it's. But the thing about you, Patty, is all these stories are true. They are true. I know. It's amazing. I know. They're all like, I mean, but yeah, so that's kind of what happened. So, okay. So in the last 15 years, there was a lot of gatekeeping when I started, right? And now there's no gatekeeping, right? And, and the other thing is, is that everybody's images were very carefully managed. And so it was, it was much, sorry, more curated. It was a much more curated kind of thing. Now it's like kind of free for all.
33:49And the other thing that's really interesting is, is that I don't really understand. And I know you're interviewing me, but I have to ask you this. I do not understand why everybody has this appeal for secondhand goods. everything in the last 15 when I started collecting every piece I owned is brand new so I'm like I don't know why everybody wants to wear my used clothing or my mother's yeah I mean that I think there's a lot of reasons one is that this stuff is way more expensive than it used to be so you can buy a$1 ,500 Chanel jacket that is gorgeous and and I don't want to but really timeless in many ways and maybe can't afford a$10 ,000 one.
34:35Like there are people then there's that. There's also, and this is interesting to throw it back to you, there's a sentiment that the quality is not as good as it used to be. I personally think that that varies and is relative and I don't think that's true overall. Like if you look at Uniqlo or Zara, the quality of those clothes is quite good and if you went back to seventh avenue schmata it would not be it would not be as good as those things so i think it's complicated but there is a sentiment especially i just interviewed a bunch of gen z kids and they were like the quality is just so much better with the older stuff and then i also think because everything is so accessible visually online to be able to get something that you really that is like special and unique and is a almost feels like a one-off is appealing to people.
35:28So I buy a lot and I would say I used to not be as big of a vintage shopper, but I do buy a lot more now. And I would say the reason is I can often find things for under$500 that are amazing. Like I have this amazing suede, a Laya skirt that could be from last year that I paid$250 for, like that kind of thing. But I think the biggest thing is that normal clothes have not increased in price because like a pair of jeans cost the same thing that they did in 1990 essentially. But like that means that people have a skewed view of how much things should cost and how many things they should have. So instead of just buying three or four things every season or one, they buy 50 because they think that's what you're supposed to do and that's what things are supposed to cost.
36:23So I think those are all reasons for secondhand. And I think there's just fatigue, but it's interesting. Do you think that the quality has changed or do you think that's a fallacy? Personally, my mother and I think it's a fallacy. So I don't really understand. And I talked to someone from Chanel off the record and I'm like, I don't really understand. And they're like, it's because what you buy has not gone down. You buy from Metier, you buy, you buy the pieces that are special ordered, you buy everything that's beautifully crafted. You buy, you know, they said, but we did make a mistake. And I go, what?
37:05And they go, during COVID, they go, our demand was so big. There were some corners cut in some basic handbags. And I think that's what people are seeing. Yes, they admitted this publicly. Bruno has said this publicly, that they felt like they didn't live up to standards and they had to fix it. But it wasn't anything that my mom and I bought because we are collectors. So this is how it kind of happens. So I'm a size 44, 46. My mom is a 32. So Karl Lagerfeld loved 32s. So she could buy whatever she wanted he did not like big people he was like patty people your size should not exist i'm like i'm sorry mr lagerfeld but what happened was oh my god can you imagine him with um glp ones oh he would probably love it but he was like he probably was on them because i know a person who was on them since 2010 okay but you know he so the deal that we had was was that after every ready-to-wear show, the second it hit Vogue.com, I would like download all the pictures, circle all the looks, run to the Houston Chanel boutique, and it would be a whole conference because everything at Chanel is like a big deal.
38:29I don't know why, but everything's a big deal. We'd have a huge conference and I was on the hook for these clothing. So we would actually then talk about it, then have another meeting. And then they would, oh, and then New York got involved. I don't know why. New York got involved because they're like, you know, they go, you know that she's on the hook for this. And they go, no, she knows she's on the hook for it. So I would buy based on a picture. And I'll explain to you why this is going to change with Mr. Blasey. So I would buy based on a picture. And it would show up in a 44, 46. It would like look really good or my jewelry pieces.
39:06It would look really good. And I would go sailing off into the horizon. Well, after three years, only three years, they're like, okay, you're no longer on the hook. I go, what do you mean? They're like, you could order whatever you want. I go, why? This is what happened because, because everyone's budgets are so tight. Nobody ordered 44, 46s. So people were waiting for the Patty, for the Patricia Powell order. Right. So they're like, If she doesn't want it, we will take it. So that's kind of what happened. With Mr. Blasey, this is my problem. So people have asked me, they're like, so what are you going to buy?
39:44And I go, I don't know. And you were the first person I read that understood. Mr. Blasey is a genius. And I can talk to you about why, but he is a genius. The problem is, is that his clothes have zero hanger appeal. so you have to see them in the boutique i mean you even you have to see them in the boutique you have to actually try them on to fully appreciate it well the problem i have is is that they don't order a lot in my size so there's not going to be a lot for me to pick from because um i have to try everything on so the jacket that i bought and the good part about mr blazy is is he's very size inclusive and so his clothes now run a little bigger so I tried on the reason why I bought this jacket from Metier is because I was able to try it on and look at it and I have to digress for one second is Mr.
40:50Blasey a tall man or is he like he's pretty tall he's pretty tall he's I've only been in the like I've only been backstage to interview him a couple of times but I saw him on the street in Paris one day and he's probably six foot. He's tall. Yeah. And what I liked about him is that he is very unassuming. Yeah. He's very unassuming, but he's, um, yeah, he's, um, he's very humble. But the issue is, is that you saw, you know, you, you saw us on social media. I was very upset when I saw the shows. My mom was very upset. I remember. But then when we saw and Brian Boy, Brian Boy was like, you know what?
41:36Give it time. Yeah. You know, and I was like, OK, like I was like, OK, I know it's only clothes, but we were very upset. And, you know, and then but once you see it. It is like a museum. It's like walking into Chanel now is like a feast for your eyes. every piece he and his team design every detail is perfect down to the buttons and the fact that you actually mentioned your red buttons is testament to that the details are truly incredible it's um i just i was just scanning through instagram and sophia coppola is on the cover of cultured magazine wearing an incredible black Chanel jacket. I think it is the thing that I've said to people, and then we need to talk about your YouTube stuff.
42:29But the thing that I've said to people is, I think you're right about that it's much better on a body. Because I think it was the same thing at Bottega. The Runaway shows, I would love them. you go to the store and you're like, do I really need to wear this? You try it on. And I think what he's done is broaden out the shoulder and made the jacket a little boxier. So it does fit a lot of different shapes. Cause I think it's not just about size, it's about shape as well. And so you can wear it oversized or you can get it a little more narrow. Like I, with my jacket, they did not have my size, but I was able to size one down because it's a little bit broader in the shoulder.
43:12but I think the the thing is it's these clothes are about pure pleasure like the lining on my jacket which is like a plaid so the it's a plaid woven jacket with green and black and red and then with these beautiful red buttons and the it's like a sage green but then the inside is a print that's like teal, black, and yellow. And it's almost another plaid, but like painted plaid. And the edges are raw and jagged, and it's kind of dripping out. And I don't know. I mean, that's just, there's so much. There's so much to think about just like looking at it. I'm never going to get sick of it. Like it's not, it's, it feels so, and I think, I think that's what it is.
44:08It's making people, I went, I was in Aspen to doing a speaking engagement and I only went to two stores. I went to Prada, their mountain store there, which was amazing. And I went to Chanel. I went to Kimo Sabe and like all that stuff too. But like in terms of the big stores, those were the two that I was like, I will take the time. And I tried on the knitted blue jacket from the Metier collection. And it just, you know, and it was the less fancy one. So it didn't have a lot of beatings. It was under$5 ,000, which is still very expensive. But I was just like, this is amazing. Like the where else do you get something they've just there's so much attention to detail.
44:47And now because they're everything is so accessible, from a secondhand perspective, you need to make something that feels totally new and totally special. And I think, and it's also pretty like it's not ugly no which a lot of fashion right now is ugly and and I think people just want beauty and so but I think you're right for me the runway the first runway I was just blown away but like I can understand I talked to a lot of clients after the Metier show and they were still sort of like I don't know they were like I'm gonna buy a couple things but I'm just not sure it feels so it feels so edgy almost and now I think he's sort of settled in and I went to that last couture show and the black dress that the ended that couture show the revenge I mean I hope they make some version of that dress and ready to wear because it is just they're showstoppers and I don't think I don't think that really exists anywhere else like do you shop anywhere else for for um designer stuff uh i go to the row i i i think those twins need to be my friend i i was like i'm shocked you're not friends with them i know i know i'm very upset about this you go to amagansett or or somewhere and hang out with them at the store i have nothing but respect i love the row so i i shop at the row i love zero i love maria corneille yes yeah of I think she is a very underrated designer.
46:21Everybody needs to know her and everyone needs to go see her. Her clothes look great on everybody. Yes. And everybody copies her. Yes. And thanks to you, I wear Phoebe Philo. I'm a big fan of Phoebe Philo. It's amazing. It's so good. I live in her boy. Okay. The reason why I don't have more Phoebe Philo pieces is because I read in the line sheet that it's cheaper in Europe. And I'm like, oh. It's much cheaper in Europe. Yeah. So I, and also with Phoebe Philo, I had to order it off of a picture, which I'm kind of good at, but you know, it gets direct shipped from Italy and you don't really have any conversation.
46:59So I was like, I need a little conversation to be more. And, and, and Bergdorf Goodman does not. Okay. The U.S. No, they're not. It's not great. No, they don't have enough Phoebe Philo pieces. But I found Phoebe Philo because of you. I'm eternally grateful. I love the gig bag. And I love my boyish trousers. But I can't buy the suit. I can't buy the suit because I got to try it on. Yeah. You need to come to the Gallery Lafayette store or to Dover Street in London. But I think the Gallery Lafayette store, the people who work there are truly amazing. I feel like a few of them worked at Celine when she was there there they totally get it they are kind to everybody they treat everyone exactly the same and the nice thing about Phoebe is like I was just talking about this with a friend the same friend who we were talking about Saint Laurent like it's a wide pricing range so you can buy a t-shirt for 500 bucks like yes it's a t-shirt but it's a very, it's the perfect t-shirt and sandals for 900 euros or whatever that are 1500 in the U S.
48:06So like in Europe, it's not, I'm not saying it's cheap, but it definitely, there's like pricing and trousers are a thousand euros. Many designer brands now trousers are 2000. She has the best pants, best pants. They're so good. I have the boys trousers too. I love them. And then I wear a lot of Sandro and Maj. Interesting. Why Sandro and Maj in particular? Um, because they fit well, they're very well made, they're priced very well, and you don't see it on every single person. And it mixes and matches with all my other stuff. That's interesting. I'm I love that. I'm gonna look look more closely at that stuff.
48:46Okay. Let's talk about YouTube. How did this happen? Oh, so did not YouTube. I mean, it's TikTok. Yeah, TikTok. Yeah. I see you on Instagram because I'm not really on TikTok. But when I go on TikTok, you're the first thing that comes up because you're the only person I follow. OK, but but like when did you start you and your mom going on talking about particular and also like tell the audience for people who don't who haven't seen them like what the concept is and everything. Yeah, well, let me go through the background. So I own a skincare line called Restoracy. We sell through doctors. In 2023, I thought, at the end of 2022, I thought I would have to close my doors because I lost half my accounts.
49:33I lost half my accounts for two reasons. One is, is that private equity bought a lot of practices and they turned them into general derm practices who no longer sold skincare. The second issue is, is more importantly, is that every young dermatologist and doctor, they all want to be influencers. I kid you not. I was at a very big conference called ASDS five years ago, and I had all these 30-year-old dermatologists screaming, Patty and Joanne, Patty and Joanne. I had breakfast with them and they all want to be influencers. And I'm like, oh my God, who's going to take care of me? And they're like, we don't know.
50:15So my business was not good. So my board said, what are you going to do? I go, I need to become an influencer. And they're like, excuse me? And I go, well, the best influencer is a founder. The best way to monetize is through a product. I have a great product. I'm a founder. I need to be an influencer. and they're like, how are you going to do that? So on September of 2022, and the only reason why I went on TikTok was was because in August of 2022, I had COVID where I was in bed for 10 days. All I could do was watch TikTok. I became obsessed with Bama Rush. And so I'm like, huh, I need to kind of figure out how I could be on TikTok.
51:00So in September, we posted. By December 24th of 2022, we had a whopping 68 followers. On December 24th, I posted, my mom and I were going to Trader Joe's to get a salad. I posted an OOTD of her. I forgot about it. Two hours later, so this is Christmas Eve, I come back. We went from 68 followers to 10 ,000. And we had 2 ,000 comments. So I'm old, Lauren. I didn't realize that people don't expect to be answered. I answered all 2 ,000 comments. And it bound everybody to us. And that's what started the whole journey. So the premise behind this is honestly to build awareness and trial of restoracy.
51:49My mom is the top of the funnel. People come in because she's 92 years old. And I realized everyone your age and younger are afraid of getting old. It's the weirdest thing. Nobody my age cares about being old. Everyone cares about getting old. They looked at my mom and now they look at me because I'm 65 and they're like, Jesus Christ, these people look great. But you look, you don't look a day over 45, Patty. Yeah, you're very kind. But it's true. But literally, they're like, oh, my God, we can actually age well. And so. Yeah. And your mom doesn't look a day over 70. Yeah. So she's the top of the funnel.
52:27and when they talk about niching down, we are the only people on social media doing this, right? Like how many mother-daughter teams are there? How many mother-daughter teams who are 92 and 65? And how many mother-daughter teams have a 40-year collection of Chanel? So that's kind of what happened. So the strategy is that we post three, sometimes four times a day. There's a Restoracy video. there's a lifestyle video because people want to know like what we eat going grocery shopping and then we give them what they want which is either a get ready with me video or an ootd of my mom by herself so that's kind of how we built it um knock on wood we're still growing amazing we i still answer every single comment how long i can that can be i don't know but you know it takes a lot for people to comment.
53:22I mean, you run the line sheet, you know this. It takes a lot for people to write to you. So you need to write back to them. And you're very good at that as well. I try. I really do try. It's not always, but I try my hardest. That's interesting. Has it helped the business? I mean, you're still in business. Yeah, our business is up by 35%. We've been growing double digits every year. It flipped where it used to be 70 % doctors, 30 % D to C. Now it's 70 % D to C, 30 % doctors. Interesting. And what have you learned from responding to all these comments? What do you think about the consumer today?
54:04What are people interested in? What have you learned about the human race by engaging so deeply with your followers? I learned everyone's afraid of getting old. Everyone wants to be young and beautiful. Everybody loves Chanel. And everybody thinks you have to be rich to buy Chanel, which I stopped arguing with people about it. I'm just like, I just have no money. All of my money is either in Restoracy. It used to be in Chanel. Now it's in Restoracy. But I also learned that people want quantity over quality. And my mom always said, it's better to buy one great thing than 500 little things. And so I think I've also learned too, though, that people are very kind.
55:00Like our community is extremely kind. And I want to thank them. And I'm not saying that gratuitously. So what does that mean? so when we've I first got on people are like going your mom is so fabulous but you were so fat you know your mom is so fabulous but you're not attractive and I'm like that's cool I'm okay I'm okay with being big it was really interesting because our community drove all the trolls away they're like they're like you're a terrible person she's a great daughter you know da da da da da and I'm like, wow. So people are very, very, very, very kind. And I really appreciate that.
55:38But the other thing that's hilarious is, is apparently I don't look really good on film because when people run into me, they're like, oh my God, you're not fat. You're so pretty. Well, this is the thing. I was like, you're not fat, Patty. Like, and also you are very beautiful. And you have amazing skin. But it was hilarious. Thank you. But even if you were fat and not beautiful, it doesn't matter. But you are. You are both of those things. But you know what? I could only do this being 65. Because honestly, when I say, by the time you're 65, I was saying this to my business partner. I'm like, you honestly don't even care what people think about you anymore.
56:20I am a 65-year-old woman of color, the daughter of immigrants. I just kind of let it rip. And you're like, oh yeah, you're letting it rip. Yeah. I love it. I mean, thank God you let it rip, Patty.
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58:30Okay, so I want to hear what your future plans are for the platform because you two are amazing. I want to talk quickly about Chanel and what you think they have done differently than the other companies, because for years and years and years, it was like the Chanel's the playbook. You mentioned Bernard Arnault. I mean, the, I think he would admit like that Chanel was the playbook for what he did at LVMH. I mean, Dior especially, but all of them, like, it's like you take a famous designer, you have amazing shows that drives the, the leather goods business and, and the ready to wear and all that stuff.
59:11No, no, no. And obviously the beauty, but. No, this is the Wertheimers. The Wertheimers are very, very smart people. The Wertheimers. So this is the reason why I could never work at Chanel. To work at Chanel, you have to be a brand shepherd, which means you follow the rules. and the Wertheimers were very good about really articulating what the house stood for. And even Karl Lagerfeld, everybody is within this box. Mr. Arnault did not do that. And that's why, look, I think Jonathan Anderson is really talented. I think he is so charismatic. I think he's a great designer. but it's kind of a mess because Dior did not practice that same form of brand shepherding.
1:00:02They let kind of every designer do their own thing. And so now there's really no look to Dior. The Wertheimer family, Chanel, even if they, even if Mr. Blasey was a bust, which he's not, even if he didn't work, the house of Chanel would still be great. Yes. You're right. Right. Because they're they're kind of in this box. Right. And they just happened. I don't know how. I would like I mean, I want you to talk to the Wertheimer tip to Alan Wertheimer to Mr. Wertheimer and ask him, how did you. and Mrs. Nair figure out Matthew Blasey? Because Lauren, you didn't even call it and you're on the inside edge.
1:00:52How did you figure this out? Because, and how did you know he would work? I think Bruno Pavlovsky would like to put his name in there too. He would very much like to be credited with the hiring of Mr. Blasey. But you're right. I think like it was all of them together but yes but you know what even if he didn't work out the house of chanel would be fine um they are not dependent on a designer it just i mean and chanel will tell you this mr pavlovsky who i know you're close with he will tell you i'm not close with him this this whole sold out thing is like bullshit they were very nervous because they had all these clients going yeah i mean we were all doing the primal scream other than brian boy every one of us brian boy had the vision but i guarantee you 98 of the vics we were all doing the primal scream except for brian boy so kudos to him well i think that's probably because he was an editor okay he has the combo and i think like for editorially that first show was like but i could understand why the clients were nervous They're sold out because they made very few pieces.
1:02:09Yeah. They're sold out for Metier because they made very few pieces. And they're like, ooh. Because I'm like going, I can't buy anything. And they're like, it will change. They go, don't worry. It will change. I go, no, no. I'm telling you, I can't buy anything because I need to look at it. They go, it will change. We will figure this out for you and with you. And I'm like, oh, you're cutting more pieces. They're like, we're cutting more pieces. So the whole hype around him of being sold out, this is not any shade against him. But it's because if you make 10 pieces, you're going to sell out. Yeah, I've heard this also from people not at Chanel that like the numbers that they even the numbers that they released that the business is up 16%.
1:02:56They didn't release them. Bloomberg got them from someone that that's not exactly right. Like I don't know if the 16 % was across the business or what, but they were like it wasn't that much because they just didn't have enough stuff for it to even be that much. But then I've heard there are certain categories that are up 300%, but I think that's like denim and stuff like that, that they would have cut a lot and not as many people would have bought it or what have you. I think they sold a lot in shoes, but they, okay, so there's a handbag that I want. I'll text you the picture from fall, winter.
1:03:33It's a spur maxi flap. It's like this wild bag. literally when I showed it to Chanel US, they're all like, and I go, what do you mean? They're like, nobody ordered it. I go, what do you mean no one ordered it? They go, and that's where the conversation started. And so I'm like, I'm giving you six months to find it. I go, I will commit to this bag. I don't care if I have to go to debtor's prison for this bag. I will, I will commit to it. But that's kind of what happened because I think they were pleasantly surprised. And I give Mr. Blasey a lot of credit. I don't know how he works under all that pressure.
1:04:15I mean, it's a lot of... It's amazing. I think a lot of it is him and his personality. And I also think that you're right. I think you've hit the nail on the head, which is that this business is set up to be a business and the brand is first. and they want to give the person creative freedom and let them be creative, but the business is not going to live or die on the collection working. And that is why. And that was the same case with Carl. We just didn't think of it that way because he was so important. But he wasn't, if, you know, and that's why I worked with Virginie too. Like, even though editorially, I don't know how you felt about her.
1:04:57I love Virginie. You loved it. See, a lot of clients did. Obviously, like, we all thought it was horrible because it was so depressing to see it on the runway. But when you would go into the store, the stuff was amazing. So yeah, I, I love Virginie because she was this really hip, cool 56 year old woman, the daughter of a Formula One Grand Prix guy, and a rock and roll girl. And she understood women who worked. She understood us. and so you could actually if you saw how i packed my chanel you would be like horrified i only travel with carry-on i i roll it up i stick it in my base bag and i go she understood that carl did not understand that but lauren you have to understand like we knew carl lagerfeld and bought bought from him before he was carl we knew carl lagerfeld when he was doing personal appearances in department stores so it just takes time and the fact that Mr.
1:05:55Blasey has broken out. Okay. It felt like six collections. Brian Boy's like, Patty, it was only two. Right. But I go, it just felt so long. But you know, and the fact that he broke out after two collections is kudos to him and the house. It's amazing. I really want to do a live show with you, Brian Boy, at a Chanel store. Okay. Yeah. Come to Houston. Bring it, come to houston that would be really fun actually yeah let's figure it out yeah come to houston because i don't think chanel is going to be sponsoring me anytime soon but maybe there's like some sort of sponsor yeah who could do it we'll figure it out i'll ask brian boy he's a little more resourceful yeah um we'll figure it out i think it could be really fun though and have like a bunch of clients come and just have a round table about it it could be great They should really do a show in Houston.
1:06:54Because did he do Dallas? Did Carl do Dallas and Houston for? Yeah. Well, it's because the French think Houston was a bunch of hillbillies until Nathaniel Wertheimer, who's a nephew who you need to meet. He's kind of working his way up. He's like your age, Nathaniel Wertheimer. He came to Houston. That sounds familiar. here he came to houston he's like oh my god i go yeah a lot of money here it's just quieter and um and it's like so much art and and it's um but it could be really fun we'll figure it out because my mom doesn't travel but anyway so yeah okay yeah no we could come i love it that's a great idea i'll talk to brian we'll figure something out um patty what what's your kind of ambitions for this?
1:07:46I'm curious if you've gotten business, if you've made any money through the social media not connected to Restoracy or been approached by brands for sponsorship or that element of it. So we're not influencers. We're doing this to promote Restoracy. When we talk about things, we talk about things that we love right so um you know that's kind of how it is i don't think we've not been approached we don't take deals you know how you don't you don't take free goods but you'll take discounts i love that um we don't take deals because our goal is is to use this channel and i'm being very honest i mean i say this to everyone the goal is is to use it to build awareness and trial of restoracy.
1:08:39Everything else is just to get everybody excited and involved. You know what? I'll never forget, Patty. Once you had a restoracy event and press trip and you gave everyone Hermes bracelets. Yes. Do you remember that? Yes. I didn't go on it, but other people did and they got Hermes bracelets. It was really fabulous. Yeah, yeah. No, I love. Oh yeah, Brit went. Oh, my God. Yeah. That was an amazing trip. And I love Hermes, too. I mean, it's like the Dumas family are geniuses. And I'm going to leave you with this because I know you have to go. So the Dumas family is like, you know what? You and your mom have been clients for 40.
1:09:20Because I go, I don't understand this whole like make people buy shit. And they're like, no, no, no. They go. We despise the secondary market. people buy things and then they sell it on the secondary market drives us crazy you and your mom can buy what you want we've known you for 40 years and i go huh and they go this is the deal patty we were a 22 billion dollar company they go could we but they said we're a 22 billion company with like an 87 % gross margin. Right? Because they manage their business so well. They go, there are other companies, not mentioning names, but you know, that could be, that are$300 billion, but their gross margin is 13%.
1:10:13Yeah. So, you know, it's just how you run the business. And I like the way the Dumas family runs their business. As do I. Patty, a pure pleasure I would say it in French but everyone will make fun of me so I appreciate you this has just been so fabulous I adore you and I'm grateful for your friendship and your years of guidance and I can't wait for you to meet Fritz soon and good luck with Restoracy and keep doing those videos even if you sell Restoracy Thank you for everything. Really appreciate it. You're the best. We'll talk soon. Okay, bye.
1:11:20Thank you.
From the publisher
Lauren’s guest is longtime fashion and beauty executive (and Restorsea founder) Patti Pao, who’s become a TikTok star alongside her 92-year-old mother, Joanne, chronicling their 40-year run as Chanel V.I.C.s. They dig into her newfound fame, shopping Chanel before and after Matthieu, and Patti’s amazing stories about Bernard Arnault, the Wertheimers, the Dumas family, and more.
