



15 episodes
by Walter Thompson · English
After working for years in early-stage startups and as a journalist, here are three hard truths I’ve learned: 1. Success in Silicon Valley hinges on connections, hard work and luck. 2. Startups often fail because founders lack fundamental business knowledge. 3. Real, actionable advice comes from those who’ve actually done it. There’s no such thing as “founder DNA.” If you’re willing to take on risk and invest years of your life in something that has maybe a 10% chance of paying off — less if you’re a woman or person of color — you can be a startup founder. Here’s why I founded Fund/Build/Scale: 1. To help founders make fewer mistakes. 2. To share successful strategies that can accelerate your go-to-market journey. 3. To inspire more people to see themselves as potential founders. There’s a lot of overlooked talent out there, and we are missing out. This podcast is for anyone who’s interested in learning the basic skills required to launch a startup, secure initial funding and transform an idea into a sustainable business. I’m talking to guests about everything: finding a co-founder, conducting customer discovery, recruiting early employees, developing a PLG strategy, fundraising when you’re outside a major tech hub — all of it. Interested? Subscribe to Fund/Build/Scale on all major platforms and follow the podcast on LinkedIn to get articles, excerpts, transcripts and more. Fund/Build/Scale is a production of Truth and Soul Media LLC.









Gray Parrot builds real-time computer vision (“waste intelligence”) for material recovery facilities (MRFs) to classify waste streams, quantify valuable materials vs residue, and measure…
11 Nov 2026 · 52m · 17 chapters
Immigrant founders’ advantage in Silicon Valley, Mercury’s origin and product approach, and practical advice on fundraising, networking, visas, and validating startup ideas.
5 Nov 2026 · 18m · 6 chapters
How to de-risk starting a company by front-loading thinking and validation before “turning on the shot clock,” using Cogent Security’s approach to vulnerability management and product-market fit.
25 Oct 2026 · 44m · 20 chapters
How early-stage startups earn “belief” before they have proof—through confidence plus clarity, humility to check data, and especially traction signals (customers, retention, repeat purchases, and…
19 Oct 2026 · 35m · 13 chapters
How consumer startups should decide how much “proof” they need before raising money, using pain-point verification, market sizing, founder-market fit, and quick 30-day experiments (including…
6 Oct 2026 · 37m · 13 chapters
Company culture as repeatable behaviors and leadership permission; leaders must enforce accountability, intellectual safety, and consistent expectations to prevent toxic patterns from being promoted.
2 Oct 2026 · 50m · 23 chapters
Outlander VC’s idea-stage investing—how VCs judge founders with no product/revenue, how to validate customer demand before building, and what to expect after the check.
1 Oct 2026 · 40m · 16 chapters
How investors learn more by watching founders talk to prospective customers; why “founder selling” (narrative + customer language) matters for fundraising, hiring, and product; how to pressure-test…
30 Sep 2026 · 46m · 20 chapters
How to maintain identity, purpose, and culture during tech layoffs; what leaders should do (especially around empathy, trust, and communication) and what employees can do to stay psychologically…
26 Aug 2026 · 49m · 20 chapters
Building senior-care/age-tech businesses around real customer opportunity and “who pays,” not around what AI can do.
21 Aug 2026 · 39m · 18 chapters
How to validate whether a startup idea is worth pursuing using customer discovery, early adopter selection, pattern recognition in feedback, and uncomfortable but necessary questions (e.g., “Would…
20 Aug 2026 · 36m · 20 chapters
Technical founders should stop optimizing for “having the best answer” and instead ask better questions, validate their own uncertainty, and work through a “ladder of disbelief” (problem →…
18 Aug 2026 · 43m · 22 chapters
Early-stage founders’ path to strategic liquidity via M&A optionality—why “if it’s not on paper, it’s not real,” how to build relationships with potential acquirers years ahead, and how to negotiate…
13 Aug 2026 · 41m · 20 chapters
Why technical founders often hire marketing too late, and how to build enterprise B2B go-to-market by connecting product truth to founder/product DNA, creating emotional resonance, and then enabling…
13 Aug 2026 · 41m · 14 chapters
Corporate venture capital (CVC) readiness and exit planning for startups, arguing that “CVC is not an exit strategy or GTM plan” and that founders need multiple exit paths (not just IPO).
31 Jul 2026 · 36m · 17 chapters