GEORGE CLARKE: Friends From Work, Being an Introvert & Why his Mum is his Hero

0:00I've always been very grateful for the family that I've got. Your mum has experienced some health issues. She went to hospital, she was put into an induced coma. They then said that she had a 20 % chance of living. Oh my god. You wouldn't have any idea if you met her because she's the most selfless, caring person ever. Like she brushes it off like it's sort of nothing, then comes out of hospital and apologises to us for what she'd put us through. And I think that really shows the sort of person that she is. The way you speak about your mum and the way you speak about it is so beautiful. Yeah. No, she's really amazing.

0:31Hi, I'm George Clark and I'm in great company. George Clark, you for the first time ever! You were trying to find a beep in your garage. That's not here. For some reason, people loved it. For doing what? Exactly. This feels like I'm now speaking to my grandmother. And you can monetize this, can you? Why did you start doing that? I used to always come home and just watch YouTube. Sidemen as well grew up watching. What do you think about KSI leaving? No, don't put this up. Calm down, calm down. When you went on to Strictly, you decided to speak about your girlfriend. I did. You were like that dreaded curse.

1:10Of course. The press are going to do all they can to find out as much as they can about me. I was like, if we have full control over it, then there should be no bad thing that happens. When was the last time you cried? Last week. Why? If you're at home looking at comments and stuff, it's not nice. Every now and then, comments just get a little too much. It was a sad cry. What was the comment?

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4:44Guys, welcome back to Great Company. I'm really excited for today's episode because we have George Clark on. George is a YouTuber. He's a creator. He was on the final Strictly Come Dancing. He did so well. You've probably seen his funny TikToks. Now, in today's episode, he opens up a lot about his mom, a lot about his past, and was just really open and honest and vulnerable, and it's incredible. Now, before we start, I want to ask two quick things. You guys are our incredible community, so we want to ask a quick question. What do you want to see more of? It can be guests. It can be more content of me.

5:14It can be anything you want. We just want to hear from you. So let us know in the comments what you want to see more of. And before we start, if you can click that subscribe button. Takes one second, it's completely free and it does us wonders. Okay, you got all that information, let's go. Enjoy this episode of Great Company with George Clark. I was on TikTok, right? Okay. And I saw this person give an idea on TikTok. Right. That I thought was fucking unbelievable. I'm not even kidding you. And then I looked at the comments and everyone said it wasn't a good idea, but I was like, it's a good idea.

5:43This person said, why has no one ever created a gym that if you don't turn up every day you have to pay that's I mean that is good unless you but I thought then the clientele just becomes people that do turn up so they just get free gym I feel like that as a business model has a couple flaws but I like it I think it's really good it's good for only if people who maybe every year it's just new applicants so you can only have it for a year yeah So it's just like people who have had it as their New Year's resolution. Have you ever come across an idea on TikTok and you think, I'm going to use it, that's a good idea?

6:23That's how I come up with most of my videos. That's good, I'll have that. That's nice. I'll redo it with my face saying it. I don't know if I've ever... I don't know, my feed page doesn't tend to be like very entrepreneurial stuff. It's more just drivel. Real just awful shit. It's nothing to write home about. I've tried to stop scrolling because the only things I seem to take interest in are the things that regard me or my friends. So I've basically got like a fans for you page, which I really don't want to have. Because there's this like, there's this sort of like mayhem around you and your buddies.

7:11Like it's crazy, dude. the fans that you have are wild over you guys they're how the hell have I shoehorned this to go this way within two minutes enough of other people's content straight back here I don't give a fuck about entrepreneurial shit listen my fans they fucking love it though it is I mean it's I'm more than happy to have that but it's such a nice sort of community to have built where they clearly do care which is a nice feeling to have because some people, you could just click follow and then just sort of move on, but they do tend to care. You know, it's a huge leap to go from making your own content to then doing something like Strictly.

7:54Yeah. Big time. That was... Man, can I say, you were so freaking good. Thank you very much. I watched again today your rumba in Week 8. Yeah. I've done Strictly. Yeah. It's tough. It's the scariest thing I've ever done in my life. It's so scary. I remember my first dance, I think for the first, because it started off with basically, I think the first four weeks, Alexis choreographed it so I was on my own for the first, yeah. I choreographed it so I was on my own for the first sort of like 15 seconds. And I was like, cool, I love the choreography choice here. But I am terrified. We started off the first dance, it's very slow sort of movements.

8:37it's just a very emotional like sort of kind of got to give yourself to it and it was like this is my first bit of TV that I've ever done this is such a new audience what's your first bit of TV? first bit of TV I did yeah oh my god and so you've been completely in control of your own career you control of your editing you're in control of where you stand where the camera angle is everything and then suddenly you're doing Strictly yeah suddenly on Strictly I'm having to sort of give my heart to Miles Smith I think I got to the corner and it was my first time we got into Hull and I was like I literally remember giving out the biggest like and then finally kind of getting more into it but it was the most nervous I've ever been and that was the same for the first sort of two or three weeks of it it's such a difficult thing to get your head around I don't know if you had the same thing it was the craziest thing for anyone who hasn't done lots of people haven't done strictly so if you're listening and you haven't for all of you there's a few people who haven't done strictly but I so I injured myself in the first year right so the first year I did it I wanted to be a bit taller for my partner.

9:41Right. So I had Oti Mabusi as my partner for the first year. I wanted to be a bit taller. So I started wearing these things called insoles in my shoes, which I got from Amazon. Of course. It turns out you put them in your shoes and they make you taller, right? But it's basically like you're wearing high heels, hidden high heels. Yeah, and then you put your Cubans on and suddenly you're even taller. You're even taller. You've got a lot going on there. But also when you do that, your plantar fascia ligament in your foot becomes like, it's troublesome for it. So I tore my plantar fascia ligament.

10:09Wow. Yeah, doing Strictly the first year, which was not very good. It was like a bad thing. And then you can get something called floppy foot. It's all bad. Is that a technical term for it? It's a technical term. I love that you whipped out plantar fascia ligament and the next one's floppy foot. Floppy foot. And then what happened was, I went back for the second year, right? And they said, right, we want to do this big opening, right? We want the Strictly thing to come down. And it says, I think it was 2020. 2020. 20, like, here we go, your first answer is... You rip a floppy foot apart as you come through.

10:42I eat someone's foot and then I'm just throwing feet everywhere. They wanted me to do that. But I can't tell you, when you're on that stage and the person behind the camera is going, right, here we go, five, four, two... And then that red light goes on, you think, fuck, this is 14 million people watching me and I froze. Yeah. I didn't move. And the music was playing. Joby Lang. I just froze like that. And I was meant to do a move, again, by myself. Of course. Yeah. And Karen, who's my partner for the second year, just went, come to me. So I just walked. But again, for all those novices who haven't done Strictly, everything's meant to be a movement.

11:28Oh, big time. Everything's meant to be a movement. And I just walked. It's such a weird thing to get your head I think the thing for me is that I struggled with most was well outside of the dancing aspect looking directly down a camera lens and like giving it your all because in my head I'm like this is just so not me this is such a strange feeling but the other thing that was I feel like the biggest I don't know if you had this like realisation as well was when you're learning something it's usually very step by step you go for a recipe it's very step by step you do any sort of sport it's like this is the movement that you do and you just think about that as you're doing it.

12:04But with dancing, it's very much like, here's your steps. We'll spend the first two days learning them. Then you just kind of have to trust yourself and then feel the music, which is really strange. But when I made that realisation, I was like, obviously, because you look at these professional dancers, they're not thinking, well, left shoulder up, otherwise it would look so robotic. Sorry, that was unbelievable. It's been a while. I wanted to whip something out. But it's, yeah, you just kind of have to I'm saying this like I'm not a professional dancer you kind of have to feel it but that's kind of I never felt the music no yeah I I someone said to me do you not just hear it and I went no I don't I don't hear it at all by the way just a caveat I got to the final congratulations so did you thank you I was in the dance off eight times really eight times eight times in a row that's impressive it was the record yeah it was a record by a long way.

13:00I was so bad, right, that when I was in the semi-final, I was in the semi-final, a guy called JJ Chalmers. JJ Chalmers is a wonderful guy. JJ Chalmers had been to war in Afghanistan and an incredible person, right? Hey, you make candy kittens. I know, right? Yeah, I thought that too. I went on to the betting sites to see what my odds were to win the competition. JJ Chalmers, who had gone out in the quarterfinals, had better odds of reaching the final, and I was still in the competition. He wasn't. Like the whole thing. And I was like, what is going on here? That's how much people thought that I wasn't going to win.

13:34But it was like, I don't know. It was for me just the most amazing experience ever. It's such a unique experience, isn't it? You can't really compare it to anything else because as well, people always say like, oh, are you still dancing? I'm like, I would love to keep dancing. But my experience of dancing could never be replicated because it's each week working towards something, you've got like the best dancers in the world teaching you how to do it. What do you think something like Strictly teaches you in life? I think for me, it was a very eye-opening experience with number one, what I'm capable of in terms of just like physically, but also like mentally as well.

14:14Same as me. But just as well, fully releasing and doing a samba where you rip your shirt off and you're throwing your hips about and you're looking at the camera dead in the face. I've shaked my ass at Craig Revell Horwood. But that is fully letting loose. And sure, people will say I was bad at a Samba. So what? I'm not a professional dancer. It doesn't really matter that much. Isn't that what it's about? Life is really about letting go. And I think that sometimes what we do in life is we just hold on. We care what people think. We care how we're perceived. We stop playing like kids because we're worried about hurting ourselves or looking foolish or whatever it is.

14:53And actually when we let ourselves go, that's when we experience life in the best way. Yeah. Because of all the dances I did, the samba was, I mean, everybody speaks about it on the street. Like the dreaded samba. You don't want to go near that. That's the most terrifying. And I was like, oh my God, we got this in the semifinal. This is horrible. I don't know what to do. I was bringing up producers going, this is a fix. You want me to come? I wasn't doing that. I bet you were a little bit. Just a little bit. I got the cha-cha. Strongly worded email. But I was so regretting. I was like so worried about that.

15:29But after doing it, it was one of my favorite dances. Because it was the most weirdly like liberating experience. Just completely letting loose. I had the tightest outfit on ever. It was the most strictly outfit I've ever seen. Just beads dangling everywhere. The most lowest cut V to the point where I didn't even have to pull my trousers down to go to the toilet. It was just mental. Oh, you just pushed it down? Just push it down a little bit. Yeah. It was... But it had to get on your tiptoes a little bit. Yeah. No, just like an outfit that gets surgically removed. But it was... I loved it. It was so strange.

16:06When you went on to Strictly... Yeah. You decided to speak about your girlfriend. Yes, I did. Because you were like that dreaded curse. Of course. You wanted to keep your relationship private. I said to her, I was like, look... Look, I don't want you to exist. But I'm going to have to now. I've done my best to keep you under wraps. No, I was like, look, we're going into this. The press are going to do all they can to find out as much as they can about me. They're going to find out about us. Either we do it on our terms, and I just say, I've got a girlfriend, this is who she is. And then there's no story to break.

16:47Or they do what they love to do best, and just do far too much digging and just get a little bit invasive and it just becomes like, why? So I was like, if we have full control over it, then there should be no bad thing that happens. And Lo and Behold, Strictly gets announced sort of two days later, sort of brushes over the whole girlfriend thing. And then the stories that break are breaking. Strictly starts girlfriend and the internet goes, What? What? Man has girlfriend? You're kidding me. But yeah, no, she's amazing. It's a hell of a baptism of fire to sort of three or four months into a relationship have to go through Strictly.

17:30It's a lot. Yeah, but no, she's amazing. We're still going. What does she think about you doing Strictly? Naturally, anyone who's like partners on the show is going to feel strange about it because dancers in the dancing world, it's just your partner, isn't it? But outside of that, everyone's like, what the hell? They're so close. This is crazy. And that's sort of the narrative that the public and comments and whatever like to run with. So it's definitely, as much as it's a tough ordeal for the person who is in the training room every day, I know if you're at home looking at comments and stuff, it's not nice.

18:10So hats off to her. What do you think your love language is? Is it giving gifts, is that one? That is one. That's so nice, getting a gift. Is that… I'm getting a good one in this scenario. Giving gifts as well. No, I do like giving gifts. Do you like receiving gifts or giving gifts? I love Santa. No, I think giving gifts, it's so nice. For Christmas, my girlfriend's a massive nerd. There's a sleepover that you can do at the Natural History Museum. I don't know if I'm whispering that. Calms down, calms down. I'm doing that. No, don't put this up. I've done it. Have you? It's so cool, isn't it? But I did it when I was like 12.

18:51Yeah, no, this was ages ago.

18:56No, but we went in. That was in my imaginary. It was the adult dino snores. Dino snores is what it was called. Yeah. They had me at the pub. There was like a bar that was open all night. You can get drunk looking at dinosaurs and stuff. It's so cool. And then you just sleep underneath a blue whale. With other people? Yeah. Wow. She loved it. And I was like, oh, that's amazing. She was like, you're going to struggle getting a better present than this. And I was like, first Christmas, oh God. Yeah. Brilliant. Yeah, completed it. I might steal that. I might go for a dinosaur with my… Do it. It's good fun.

19:32That's so great. I said I watched your week eight dance, which was the rumba. Yeah. And what was so beautiful about that is you dedicated it to your mum. Yeah. And man, it was like, just so special. But your mum has experienced some health issues. Yeah, no, she's gone through it. You wouldn't have any idea if you met her because she's the most selfless, like, caring person ever. Like, she would never bring it up. She wouldn't ever want anyone to make a fuss. In fact, the first thing she said after she left hospital, after I think three months of us going in sort of every day when she had encephalitis the first time.

20:16Sorry, the second time. She just apologized to us for what she'd put us through. And I think that really shows the sort of person that she is. Yeah, no, she's really amazing. So basically, for anyone that doesn't know, encephalitis is an inflammation of the brain. So it can affect anyone differently. so she had it two times the first time it was a much more physical sort of it inflamed whatever part of the brain it was that meant that she was on crutches for like about a month but mentally she got all her memories back she was basically fine within like a couple weeks because it makes you lose your memory it can do yeah but the second time around it was much more debilitating I was just about to go off to like a hockey camp my dad was about to drive me off but he was like oh I'm just going to go check on mum one more time because she was like ill upstairs went upstairs she was having a seizure he was like okay this is bad she got ambulance came around took her to hospital she sort of looked at me on the way out and I knew it was bad because she sort of looked at me like a stranger like you know when you sort of look at someone but you kind of like look through them but she went into hospital she was put into an induced coma she was in had tubes sort of life support, keeping her alive for about a week.

21:37And then for about three months, I think this was after my GCSEs or just a year before. Every day into hospital, go and see her. And you could see she was progressively getting better. She was up on her feet within sort of like three weeks, I think. But it was much more mental this time. So a lot of her long-term memory had gone. She'd forgotten that her dad had died. so that was something I had to sort of break to her again but her sense of taste, sense of smell is completely gone to this day it's never going to be able to get it back just because of the way that her brain inflamed sense of direction is all off if she goes to the toilet and a restaurant it's just to pick out landmarks so that she knows how to get back her sleep's affected loud noises will immediately just like spike her heart rate She just gets shocked very easily.

22:32But there's a lot of stuff that she has to deal with. But as I say, you wouldn't know. She sort of brushes it off like it's sort of nothing, then comes out of hospital and apologizes to us. I've got a following now. I have hats off to everyone who does it and uses their platform for good, sort of raising awareness of different things and sort of pushing anything they believe in in the world. But I've always sort of viewed my platform as a place to escape from the world. I've never really tried to sort of say anything political or do anything too ostracizing. I want people to just sort of see it as a place because you don't want to sort of open your phone and just be reminded.

23:19I kind of want my platforms to be a place so you could just kind of go and just try and get a bit of a smile and then sort of move on. But sort of raising awareness for encephalitis is the kind of only caveat I've done to that, I guess, selfishly, just trying to raise awareness for it. Are you kidding me? I can't believe you're even... Firstly, the way you speak about your mum and the way you speak about it is so beautiful. Thank you. 16 years old is a tough age for anyone. A lot of things are happening, let alone exams, let alone hormones, whatever it is, and then having to deal with that. Yeah.

23:53Man, I'm so sorry that your family had to go through that. As I said, I've always been very grateful for the family that I've got and I've got such supportive parents, but I think it's made me have a new sort of found appreciation for my dad especially. He went up to check on my mum, obviously. He hadn't done that for one last time. She'd have been having a seizure whilst we're on a 40-minute journey there and back. to the little hockey camp that I was going on. So God knows what would have happened there. He took her to the hospital. They just sort of sat her down, waited to be seen to. And he was kept pushing to be like, I can tell something's not okay.

24:34And after sort of three or four times of doing that, they brought her in, immediately put her into an induced coma. They then said that she had a 20 % chance of living. He didn't tell me or my sister that. He sort of kept it to himself. I imagine he told his brother and whatnot. but sort of kept that from us, made sure that we only saw her after she had the pipes taken out because he didn't want us to see our mum like that. Like he's just holding us all this himself and meanwhile still not breaking down when he's with us. And it's, I imagine, an incredibly tough thing to do. And then doing the same when she was diagnosed with cancer a year ago.

25:18Just dealing with that. he's been through a lot and is still having to go to work every day and deal with whatever's going on there but yeah he's amazing as well I'm so sorry that's right it's just life yeah it's annoyingly just life it's upsetting that it's happened to such an amazing woman but I think the way that she is

25:53she sort of gets a diagnosis and takes it on the chin and just thinks like, right, how am I going to get through this? How am I going to get through this? How is her cancer diagnosis at the moment? So they think she's all good. She's been to have like a scan and everything. They can't see any more cancerous cells, which is really good news. She has had an operation which she then got sepsis from. so she's have just have a temporary stoma bag now so she's now dealing with that stoma bag then didn't her body didn't like started kind of like rejecting it so she couldn't possibly like she couldn't properly process her food and everything so she has to put a drip on overnight every night now wow what a man again she's just you would have no idea she's amazing yeah she just keeps going for it i mean the strictly final she i wasn't aware of this my family kept it for me because they didn't want me to know she through her cancer treatment always had that as her goal to make it to watch me uh in the final if i got there and i didn't know this other day uh but she went straight from the hospital in bristol to the show in london um and then had to go back again because she just really wasn't in like a good state to sort of be there but she just really wanted to be there um then when i think had to go back to hospital after that um basically did the same thing for my sister's wedding um with her uh stoma she was so underweight but um just wanted to be there uh because her sort of wasn't getting the proper nutrients from all the food and everything, but she was just sort of firmed it and was there.

27:43Didn't kick up a fuss at all, but yeah, she's amazing. So I've got a few plans in place to try and raise a little bit more money for encephalitis, cancer research, stoma, I think it's stoma.org. Man, you should sing that from the rooftop. Yeah. Without a doubt, it's an incredible thing to do. it is incredible she's such an inspirational person like it's very everyone's got things that they deal with and I think it's quite eye opening for me to sort of see things that I'm struggling with in life and be like if you can get through that I can get through anything you just kind of her sort of end goal keeps getting pushed back but she keeps fighting firstly thank you for sharing that and your mum's name is Nikki Nikki firstly if you're listening man you're a rock star what is the best thing about Nikki?

28:41Her selflessness like she's just so willing to give her time and effort to people like she just genuinely cares and I think anyone that's met her immediately gets that vibe from her that she is just a genuinely caring woman who will put herself at the very bottom of her priority list but I think her first chemotherapy session, she sat down, they gave her the cap to put on. I think she sat through eight hours, no breaks, went through the whole thing. And then afterwards they went, the next time they said, oh, we're going to give you a looser cap because that one was much tighter than we thought it would be.

29:32But she didn't say at any point, she was like, I'm just going to get this done. This is what they said I need to do. she had the tightest cap in the world with just freezing cold whole head numb tight just took it for 8 hours this I think is the most this kind of shows what kind of person she is she goes on a run most days I was training for a marathon and I was like mum how much are you running at the moment because I feel like you could do a marathon she goes no don't be stupid I can do a marathon and I'm like how much do you run she wakes up at about 4 or 5am because she can't sleep goes on a run does the same route every day yeah and I was like how far did you go she goes I don't know I just sort of run till when I feel done I usually just sort of do a time I was like what sort of time is that she goes like an hour and 10 minutes I'm like right and we worked out that she's doing about 10k every morning without no rest days she's doing 70k weeks 70 70k running weeks is like more than they tell you to do for marathon training that's just like not healthy she's doing it and you know how people make running like their whole personality when they get into it they're like oh yeah I've got these shoes I've got this she's my dad caught her taping up her running shoes because she didn't think he needed to buy her anymore she's not never utters a word of it she goes oh yeah I just did a run this morning I might do like a little 7 minute workout later or something and I say to her you could do a marathon she goes no what you're doing is way more impressive.

31:05No, it's not, woman. That just perfectly sums up the person she is, just downplays everything she does and just sort of puts everyone else on a pedestal.

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33:48Right now, I know that like, if you're a social media creator or you're in business or you're in life like i've just had a baby i'm married that's kind of building thank you very much that's that is kind of building my own personal community right like that's and i think community is so important but how do you do that as a creator online i think i'm not gonna sort of try and sit here and pretend i'm some kind of expert but i feel like the way that but if you buy my book um right the way that i've always sort of tried to attack it is fundamentally people look at like youtube and tiktok stuff it's like ask kids in school it's like the top one thing that people reply with like that's kind of what i want to do when i grow up because it looks so fun and it is really fun but only if you're doing what you want to do and you like kind of keep it authentic to you so that's kind of what i've tried to do with however like whatever content that i post it's kind of just what i and have enjoyed slash i'm enjoying doing and i feel like if if that if you can see that it's because it's very obvious when someone isn't doing something that they want to do so basically what you're saying is how you build communities you basically be your authentic self if you're being your authentic self then people who come to your community love you for you and they enjoy what you're doing.

35:10If you were trying to do something because you think that's what you want to do or you want to be, then actually it doesn't really build the community because you're sort of not living your authentic self. When people say, oh, what's the secret? I've got like two things that I always fall back on. You get your cloak on and say, come here. Exactly. Come on here. What's the passcode? But I've got like two things that I always fall back on. Number one is obviously the very cliche consistency. It's all about consistency. But I like the thing that for me people don't read into about the consistency.

35:42It's not like just keep posting, more people will see it. It's more you post four videos in a week. Every time you post, you've learned a little lesson from that. You've learned four lessons in that week. Whereas you post four videos in a month, it's taken you a month longer to, well, three weeks longer to learn what you would have in that time. And I thought that's kind of what made me understand TikTok more was I think 2022. I think I posted 540 videos that year. And I kind of knew at that point by the end of the year what would do well. And I had my best months on TikTok that year. Then I sort of went off and did more YouTube stuff and whatever.

36:24I have no idea how to get views anymore. But I think that's kind of what I take from consistency. It's less just keep throwing it at the wall, see what sticks. it's more you understand more about what you're posting. That makes total sense. Do you think there's something in it where I saw a quote the other day which is like something about you can do 100, you can do one thing. I'm going to absolutely murder this and I can't remember what it is. I don't know why I'm trying to do this. And here I go. Here I go. I'm ready. I'm really not ready because I don't know what I'm about to say. This is going to be amazing, whatever it is.

37:03It's a new quote. you've got a merch sample either way and by the way it's trademark it's something like if you do this is going in a hope core edit if you do do something a hundred times I can't we'll stop that's the quote do something a hundred times something happens do it a thousand times that builds something else that must be it I can't imagine a way that that's that's worded any better than that I can't remember the ending of both of them There was something profound at the end of both those things that I can't quite remember. It's sort of along the lines of, give a man a fish, something will happen.

37:41Teach a man a fish, something else will happen. That's genius. You know what? You fill in the gaps. You've given your person homework. In the comments, if you give me feedback, and I'll mark it. And then you'll just go, that's what it was. That's what I meant. And then I'll get you back on. Exactly. And we'll start this whole thing again. Yeah. A hundred times you build consistency, and the action becomes a habit. A thousand times you build mastery and the action becomes second nature. Genius. And that's amazing that you just pulled that straight from the top of the dome after. No level of prompting.

38:13Sometimes that happens. It's genius. But I do think that because I remember when I saw you first on TikTok and it felt like it was like lockdown-ish time. Yeah. And you were trying to find a beep in your garage. Yeah. And I don't know what it was about it, but it was so... genius because and I it was so genius because there's humor in it already right it's funny you're trying to find a beep everyone's had that everyone's experienced that situation when there's a beep or there's something going on you're like what does that we've all been in this scenario where we're in our garage trying to find this beep it's genius it's such an overdone concept I love what you did with it

39:03you go out cooking and then you go trying to find a beep yeah but we've had that moment yeah where it was where's the beep coming from right and so it's relatable in that way but also you had the story of it was so great because it was that returnable thing and it's simple right it's just trying to find a beep but you knew that with that kind of thing would work right I mean I kind of did I'll be honest I was I just set myself this challenge it started in the last month that I was at uni. Because I was like, this thing I've been doing for three years, that's clearly going nowhere. I need to find something.

39:37I handed my last assignment in and I was like, right, I'm here basically just going out. I might as well post a TikTok a day, see what happens. And it was going well. I left uni and I was like, I'll keep posting a TikTok a day. It then comes to being at home. I'm like, right, I have no idea what TikTok I'm going to post. And my dad's just about to leave for work and he says, George there's this really annoying beep in the garage while I'm going can you just like try and find it so I was like alright might as well film it and then filmed it for some reason people loved it it was like my best to this day people so crazy that this guy now is shaking his hips and it all came from him trying to find a beep but and everyone's like oh how you obviously were sort of prolonging that No, I was genuinely annoyed.

40:28I was in there for, I think, cumulatively about like four or five hours trying to find this beep. Wasn't prolonging it in any way. The way that I found it in the end was my sister came in once, heard the beep a single time and just went, oh, it's a cross trainer. And then I was like, it can't be the cross trainer. Checked the cross trainer, took the batteries out, it was that. But for some reason, yeah, people hopped on it and just loved it. That's the most... like, hype I feel like I've ever achieved in my whole career, if you can call this a career. And it's been, it was like three years ago.

41:03How do you feel when it went viral? Is it exciting? Did you get, is it like, what a lot of these things are a little bit addictive? It was, it was, it was amazing. I was still very new. I gained, I think in that week that it was going on, I gained 250 ,000 followers. I know. And, so I, but I started on like 150k. So that was like, Well, I think it might have been around 200. I at least doubled my followers in that week, and I was like, this is mental. Sorry, you had 150 ,000 already. About 150, 200K, yeah. For doing what? Exactly. This feels like I'm now speaking to my grandmother. You are. And you can monetize this, can you?

41:47Yes, Nan, you can. But, yeah, I mean, I would... The first thing I did was, basically living at uni I was just living out the reduced section anyway so I made a series where I said let the reduced section pick my meal for me and I went in whatever was there would be what I'd eat and then the top comment on that video would be the sort of criteria I had to add to it next time but oh it all has to be from the same cuisine or something just really fun enjoyable content like that the interesting thing for me is why do you start doing that honestly I even the first video that I posted, I wouldn't be able to tell you why I did it.

42:23Because growing up, such an introvert. Still am. I wouldn't say I'm the most extroverted person in the world. I'm quite a quiet person. But I used to always come home and just watch YouTube. That was my main thing. I just stopped watching TV, YouTube. What age are we at this point? Year 7, maybe. 12? 12 onwards. That's normal nowadays, but 14 years ago, 14 years ago I was 12 14 years ago I was much older than 12 that's even more depressing I think sorry yeah I shouldn't play the old card here

43:06no I was really young I'm such a young person I yeah I was just watching YouTube and that was kind of all I did not all I did I went to school and stuff but I'd come home I'd just sit down on my little iPad mini and just watch all sorts of stuff and who were you watching one that pops to mind is a guy called Nerd Cubed he'd play he'd do like gameplay playthroughs of different games I'd obviously be watching like the Sidemen and stuff Joe and Casper all the sort of Brit crew everyone like all the different eras I'd just be like watching through all of them it was like really interesting to me to a point that whenever anybody used to ask me like oh what do you want to do when you grow up I'd lie but in the back of my head I was like, I really want to be like a YouTuber.

43:50But even at family functions, just wouldn't speak. My auntie would be like, oh, you're right, Joel? I'm like, yeah. I was just such an introvert. So posting made no real sense. So I don't know why I did it. Started posting. My hockey club found out about it at uni. And I remember being like, oh my God, they found out I'm posting. I've been discovered. This is awful. I think I had like 20 ,000 followers on TikTok at this point. I was like, this is awful. and that was the first time that I was like they were just like, you've got 20 ,000 followers that's awesome and I was like oh, it's not as bad as I thought it would be and I still hadn't even said spoken a word on Ticker, it was all just sort of sounds and just sort of captions and stuff and then I guess I got a bit more confident and I was like, I'll speak on it then I guess and that went down okay but yeah That's kind of amazing George that social media like allowed you to come out of your shadow a little bit?

44:47Yeah. Which is amazing. My family have all sort of said it like they've noticed a change since sort of posting that I'm just a bit more confident. You know, I speak to a lot of comedians and in a way you're not the traditional sense of a comedian, right? You haven't been to stand up. No, I'm not funny. You're not just me. Actually, not funny. But you are, you're really funny. What you talk about is funny. What you write is funny. So you are the sort of new age of a comedian, right? In a way. And I remember speaking to Ivo Graham, who's a great comedian. Ivo's just genius in so many ways. And Ivo said, I asked him when he started thinking that that's what he wanted to do.

45:29He was also really introverted. And he, remember, he was watching something like, it was like Mock the Week or whatever on television, right? Because YouTube wasn't really a thing when we were younger. And he was watching it and someone asked a question. Ivo responded what he would say internally. Yeah. And then the person on the panel said exactly what he had said internally. And he was like, oh, maybe I could do that. Yeah. Maybe I could become this person. And that sort of humor, that sort of comedy made him also come out of his shell in a way. Which feels like sort of happened with you, but this new age of sort of comedy, social media platform, whatever it may be.

46:06Yeah, definitely. I mean, at school, never, like, when it came to picking GCSEs, didn't choose drama, didn't do anything, like, out there. Never really, like, everything that I was doing was the only sort of, I guess, thing that I'd do that I'd express myself in would just be, like, playing sport. Never, yeah, like, so... Just really introverted. Yeah, I mean, amongst my friends and stuff, I'd sort of be a bit louder, I guess. But yeah, in any sort of scenario meeting anyone knew, I'd just kind of be very... Quiet. Yeah. So 12 years old, sitting in your room watching YouTube videos, right? And what is it?

46:46Because I think for anyone who's part of the older generation listening, right? What has YouTube done for you growing up? because for me it feels like an interesting space where kids or teenagers who maybe felt like introverts or didn't find their people could go sit at home in their room click on a screen watch the likes of the sidemen or whoever it was joe and casper feel connected and feel like you were part of a community right yeah it's a strange one because i mean the original tagline for youtube was broadcast yourself. So it feels much more personal than, say, a TV would. Because a TV, a television show, would.

47:36It's very much, they put the camera down, you know that's exactly what they wanted to film, they've edited it, they've given it to you. At the time, there wasn't an incredible abundance of creators on the platform, so everybody was kind of watching the same people and it would be that would feel like much more a sense of community than if you I guess switched on the TV and you're just forced to watch whatever is on the channels that are there you can kind of it was the first I guess Netflix in a regard where you can kind of pick more what you want to watch and yeah it just felt very fresh and very TV is obviously very polished it's there's so much production that goes into it whereas that is just people having fun in front of a camera and i guess it kind of i feel like the self for it is probably that it feels like you're hanging out with them when you're not necessarily that you don't have your own friends to hang out no but it feels like you're hanging out with them yeah i had italian bachelor right isaac right i had him on the show and also you've heard of him yeah and um i've spoken to nico a lot yeah right and now speaking to yourself it feels like a lot of the sort of people who are creating good content and getting seen up there had this obsessive nature with YouTube when they were younger.

48:54Because it feels like if you were obsessed with it, you've had to be obsessed with it from a young age so you understand it. Once you understand it, you can go in and start creating content on it. Do you kind of agree with that? I think fundamentally it's all about the obsession then becomes like a passion for making it yourself because at no point was I sort of tactically making decisions to try and grow or to like make it my job I think I hit a million followers before I could class it my job on TikTok I didn't sign to a management until after a million followers so it was up until then was all literally just I'm really enjoying making videos it's really fun to see people are enjoying watching them.

49:39Were you making money? I think it was through the creative fund, which at the time they hadn't upped it to, there was a point where it was over a minute, men, that you earned more money. Yeah. I was making videos over a minute just like the whole time because that's kind of what made me want to do the transition to YouTube because I'd be filming stuff and I'd have it at like four minutes and I'd be like, I need to cut this down. I'd already cut down a lot of mine. I really need to try and sort of tune this to a shorter video. with something like TikTok, right? Which is where you started on. That sort of having the understanding of YouTube, knowing that from a young age, then creating like this, having this obsession with TikTok and then making that into YouTube, right?

50:21I know there's a lot of people I speak to who always feel like they want to just land and create content on YouTube, but they don't know how to do it because they haven't been obsessed with it. I think the people who are successful are the ones who've been obsessed with it from a young age. Like Nico, when I speak to him, he's like made videos for the last like 12 years, right? And people see the success now, or the videos they make, the videos that you guys make together, right? But actually it's been the obsession since you were 12 years old, sitting in your bedroom, having that obsession since then, right?

50:47People can't just go into it and just start making videos because they don't understand how it works. And that's kind of the fascination I have with it. Yeah, it's strange. I feel like the people that tend to do very well are like obsessed with it. Obviously you're going to have outliers who just can post whatever and people tend to just like it. but I feel like you'd be silly to go into any field and think that you can just pick it up and get going When you were at university and the hockey team found out about you posting videos, right? Yeah What was the fear? Why were you worried? What was it What were you worried about being found out about?

51:22I think it's probably just people thinking like what is he doing? Like what is he trying to achieve? Like as soon as you actively try something and put yourself out there you are allowing criticism but there's fundamentally not really anything to criticise about someone posting, especially nowadays everybody's posting something and realistically I think if they are going to be criticising you for unless you're doing something mental online they're probably not the people that you want to be surrounding yourself with anyway but it's just a I guess from being someone who never performed or did drama or did anything where I was just like giving a performance to someone which I guess what a video is it was it felt like a very alien thing to do so I guess it was a fear of people looking at it and think he's done that wrong yeah

52:28with your friends on the internet are they your friends in real life? are they your friends? because I love your channel which is friends from work yeah such a brilliant title where did you guys meet? when did you decide to start this channel? what happened? we just met through like all doing YouTube videos we met either at different shoots or at different parties where our paths have crossed and we all got along YouTube parties where can I get an invite to that? I mean I can't think of any more that actually have not just because you've asked oh that's so annoying they've just stopped either that or I'm not getting invited anymore yeah I reckon it's the fucking side men that throw at them exactly yeah we'd just sort of meet and we then started making various we'd sort of appear in various videos together start making videos together and people tend to like our vibe and I think that's because we are as you sort of question just genuinely friends which I think is quite nice about the UK YouTube space is we do all hang out.

53:33It feels friendly. Yeah, it is very much... It's obviously transactional. Like there's... Glad you said that. You gain things from... It's purely about cash. It is transactional. They do give you a couple grand per foot. No, it's... You obviously... I'm not stupid. I know I gain things from being on their channel and vice versa. Of course. You sort of expand your audience. But once you're there, it is very much just friendly. It's not just like seen as a like a way to gain more followers. And I think if you asked anyone, now they wouldn't get anyone on their channel who they didn't get along with because it's very obvious.

54:14It's very obvious in the content. You can tell if it's a video where you just have to, you get abandoned in a certain place, you have to go all the way back. That's a stressful situation as it is. If I have to try and pretend to like someone for 14 hours, that's like, what are we doing here? Also, no longer a fun job. YouTube's supposed to be fun. That's what it's like sort of painted out to be. Who came up with the name? Who brought the group together? We had so many names, all of which just awful. So as friends from work, what the hell are we doing with our lives? We genuinely, I think we went on Chris's birthday trip to Amsterdam.

54:47Yeah. And he didn't speak the whole time because we were just speaking about YouTube names. Him not being part of the group. we I think probably accumulatively about four or five hours exclusively taken on group names which is mental to anyone who's heard our group name or friends from work so that seems just the most obvious thing in the world but I think we had Room 108 at one point I don't know why it was called Room 108 we said oh we did a stream in a hotel room in Prague we can say that was where we thought to make a group channel that wasn't the reason we just thought that's funny and Room 108 it sounds quite cool Arthur TV was big on The Lost Boys for a while and that immediately just got put in a bin because what is The Lost Boys that's ridiculous we had 4FM as if we were like a radio show there was what I quite liked there was I think Arthur Hill put forward post-nut productions I don't know what it means but it works quite well post-nut productions I quite like it It flows quite well.

55:54On Made in Chelsea, I called myself, my friend Oliver Proud of France and we call ourselves the Lost Boys. That's good. Yeah, and I even got a tattoo of the Lost Boys on my arm. As I was saying, Lost Boys, great name. Good name, Lost Boys. Unfortunately, they wouldn't let us have it. You've made some contact with the Sidemen. Yeah. You know, being 12 years old, sitting in watching the Sidemen and then suddenly doing a video with them. How weird is that? It's so mental. I remember the first time they asked me to be in a video. I mean, same with Chris, because I don't know if I've ever said this to Chris, but I think I've said it on a few podcasts now, but I've never said it to his face.

56:30I literally live with the bloke I have done for the last two years. I think another year on the cards. Growing up, Chris, genuinely, my favorite YouTuber. That's so good. Yeah, no, don't meet your heroes though. Honestly, awful bloke. But he, he, yeah, I love watching his videos. I still love watching his videos. Yeah. Chris MDE. But yeah, Sidemen as well. Grew up watching them. I think they must have had some late pullouts because Vic messaged me on Twitter, I think it was. This shows how little contact they had with me. Like two days before the shoot, like, mate, you around here? I was like, yes, I'll drop everything, Vicstar123.

57:16So turned up. I think it was I think there was five of them there and yeah there was five of them there and I was on a team with Ethan and Simon and the other three were there and it was KSI and Rotashaw control our days and I was like what is going on I'm here with the worst sidemen this is awesome it's a joke by the way yeah I was I really don't know what to do this is so scary for me and it's so intimate watching the YouTube in your bedroom right yes it's your own experience yeah and then it's not like you're watching I'm a celebrity or something on the TV with your family in a sitting room it's like a real personal experience so it's even weirder you get to know the person more on YouTube because number one there's more well unless you're me there's more content of them uploaded on the internet I need to get my upload schedule better but they when they do upload you tend to understand more about them as a person.

58:20They're not in a presenting role. They're themselves. Which I think is quite a nice aspect of YouTube is that if someone recognizes you and they go over and they say, oh, I love your videos and stuff, it feels much more personal. What do you think about KSI leaving? I wouldn't know what goes on. I mean, I'm contemplating leaving friends from work. I think he you know what he's it's incredible to think how long they were going doing the videos that they were like seven people's calendars as they're all getting bigger doing better things and they were doing two videos a week well yeah they have a Sidemen video a week they're all filming all the BTS of all their Sidemen videos they got I think like at one point like three more Sidemen videos going out a week Sidemen reacts every day like it's a hell of a slog.

59:15So, I mean, I know he's caught some flack for whatever reasons he's said for leaving, but there's, someone's going to leave first and I think whoever's going to leave first is always going to bear the brunt of it. But, I think it's more just impressive that they managed to keep going for, what is it, 10, 11 years they did all seven of them. That's ridiculous. Insane. But I feel like Friends from Work, the numbers that you guys are getting is getting pretty big. It's, It's getting up towards that million views an episode mark. Yeah, that's kind of... That was our aim when we started. By the end of the year, we were like, if we could get a million views on a video in like a week, that's cool.

59:57That's really cool. People clearly like them. There's learning curves. There's learning curves with sort of going from you being the only person who's got any say in your videos to suddenly three other people. you learn what the audience actually wants to see from you guys you're putting more content out because it's once a week rather than in the nicest way a hobby it becomes more of a job yeah like obviously you can enjoy your job like there's so many levels of enjoyment to it we genuinely love making the videos we've now got an office we're trying to build out more of a team we've got a producer or two maybe we've got it's just like there's definitely been weeks that we've missed an upload whoops I haven't noticed that no thank you very much many many people have yeah we kind of just want to make videos that are an excuse for all four of us to just have a laugh because that tends to be what people like to see on the videos I love that but also like just a little bit different yeah we do a cook-off but we do a cook-off where we're not allowed to use the kitchen so we just spoil some poor person's airbnb for the day we just it's just so many just silly ideas i think we've got we played dodgeball where every time we got hit we got drunk we got drunk we did get drunk but we got we took a drink every time we got hit ended up just being pissed out our minds playing professional dodgeballers by the end of the day this episode is sponsored by ZocDoc.

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1:02:59We'd like to end the conversation with eight quickfire questions. Okay. Are you ready for this? I think so. Here we go. What's a saying or phrase that makes you smile or cheers you up? The present... What the fuck? This is the Kung Fu Panda, right? I don't know. Don't forget about the past or the future. Life is a gift. That's why they call it the present or something like that. That was Master Oogway. Oh, my God. It's... A present is called then that's why it's called the present. Oh my God, these quotes that we've really nailed. I'm pretty sure it was 100 minutes, gets you a gift, and then 1 ,000s gets you a present.

1:03:33Yesterday is history, tomorrow is a mystery, but today is a gift. That's why it's called a present. Who was that? Me? Oh, I've just slipped. Really cool. What? Really cool. No, it wasn't. It was that. I'll just chill here. Me? Wasn't that the quote you were saying? Yeah, no, that was Master Uruguay. Best compliment anyone's ever given you. Someone saying you smell nice is really good. I love getting cold. I smell nice. Ah, what clone do you? Ooh, I'm... Do you know what? My favorite one I use is Joe Malone. The one that… You said that. Joe Malone. Joe Malone. Where you can use Clark Tennant. No.

1:04:04My favorite one is Joe Malone. It's got a picture of Tom Hardy. Was wearing it. So I was like, I want to be like him. What scares you most about yourself? Do you know what? I was in the toilet and I heard you ask this question to someone else. We play our podcast. Yeah. What was their answer? You were going to use it? Theirs was their ego. And I quite… I feel like I do a fairly good job at keeping control, but that's my one thing is I don't like when people believe that they're all this. That's not something that I want to become. Robert De Niro, I think, said it the best, which he was like, when you're at your peak, stay cool.

1:04:48I love the amount of quotes that we've tried. I completely destroyed it. I was expecting the De Niro face as well. Yeah, yeah, yeah.

1:05:02But he said, when you're at the top, stay cool. And when you're at the bottom, always stay cool. Yeah. I think that's like part of the authenticity thing, isn't it? You've got to. Just try and be yourself no matter what happens, which I try and do. And also, Neil Patrick Harris came on. Neil Patrick Harris said that the entertainment industry, it's like you're surfing and you're paddling out and you're doing it and then you catch a wave and it's unbelievable and it's so great and it's wicked and you're surfing and everyone's looking at you and it's unbelievable but then at some point you crash into the beach and then you have to swim out again.

1:05:32It's a constant thing of doing like that. So whatever you're doing just enjoy the ride and it's kind of a good way to look at it. That was a much better quote. I added in enjoy the ride. He didn't say that but I put it in. I like that. That was my favorite bit. When was the last time you cried? Last week maybe. Why? Every now and then comments just get a little too much. it was a sad cry so I think what gets me is when it's a comment that I already thought about myself because it's like confirmation as opposed to like a what are they on about what was the comment I think it was something like does anyone else think he's George getting a bit stuck up I was like I don't really know why I give that vibe but you don't give that vibe at all yeah so I was people are entitled to their opinions so I it's hey you can put your opinion on the internet but other days I wouldn't care.

1:06:24That day maybe it was just enough, you know, things get you in life. What's something you can't let go of? Craig, just not whipping out that 10 paddle. I guess it kind of relates to like dancers in Strictly. When I went wrong and I was like, I know I've done that so many times right. I feel like I can't let go of when I've not shown the best version of myself or what I think I'm capable of. What's your guilty pleasure? I don't know if it's very guilty. I just go down different niches of YouTube. I watch all sorts. I've been scrolling Auto Trader recently because I've just got into a guy who rebuilds crash-damaged cars on YouTube called Matt Armstrong.

1:07:08Is it good? It's so good. I have no knowledge of cars whatsoever. And then I've just been like, oh my god, he builds cars so well, I want to get a car. I don't need a car. Maybe that's my guilty pleasure. I'm in the process of wanting to get a car. what is the nichest things you watched on YouTube this might be a guilty pleasure because I guess it's like a negative thing but the everything wrong with insert film title in something minutes or less I love watching them wait hang on I don't understand what you even said just then there's a series there's this guy called Cinema Sins and he just goes he uploads his critiques of films that he just goes everything wrong with Interstellar in 30 minutes or less and then just uploads it and then he just Just critiques it.

1:07:51I'm like, I watch it. And I'm like, I don't even know if I... I watch it on films that I've not even watched. I don't know if I agree with this, but... There's something stimulating about it. There's something soothing, almost. Something I quite like about it. It's just like, yeah, that shit. Ding. That's crap. Ding. And I'm like, cool. That one was like 300 sins. This is a side question. Favorite YouTuber that everyone knows and favorite YouTuber that you want to shout out that no one knows? in terms of a video videos that I just will always click on I think I've got like a top three give me the top three Ryan Trahan very good great storyteller incredible YouTuber Nico Amalana makes very good videos such a good storyteller again great storyteller and gotta shout out Chris Chris MD he makes the edits of his videos I know he looks so like it's everyone hands it to his editors his editors are incredible but he's also heavily involved in the editing process.

1:08:48And the videos, you can tell, are still just his, which I really like. He's got a level of production. He's got so many people working on it, but he's the driving force. And someone that we don't know that you want to shout out? Recently, I've just been watching really big YouTubers that I just wasn't aware of a thing. I've delved into a bit more into American YouTube recently. And you like it? Yeah. I'm just sort of taking notes. Oh, okay. So I'm like, oh, okay, that's how they've made this video. This is how they've sort of branched it out. What's your biggest turn off? Arrogance. 100%. Great one.

1:09:25I'm not a fan. What's your biggest turn on? I think… Fixing cars. A good exhaust, yeah. Carburettors. I think, like, I don't know. This is a strange… When someone's just got good energy, it really, like, just lifts. like when I first saw you in the room then I was like oh he's coming really nice like that lifts you up you can tell when someone's got like good energy and it just it's magnetic what I like about it is it's something that I feel like a lot of people would aspire to have and be and it's like there's a level of like I don't care what people are going to think I'm just going to give this energy to the world man it's my favourite thing in the world people who give off great energy it's the best it's like a radiator it's magnetic I love it it's my favourite thing in the world what do you like most about yourself I think I won't give up on something like no matter if I'm bad at it sometimes if it's not going anywhere that's not a good thing but I just I hate not being able to do something and I will just keep digging males in and going at it.

1:10:46And it's a great lesson for so many people because people give up too early and you've got to keep going, you've got to keep going, you've got to keep going. George, honestly, it'd be an unbelievable bonus one. Shag, marry, avoid. Yes. Italian batch. Okay. Both halfers. Shag, marry, avoid. That's a good question. I think. Yeah, really think about it. We'll start with who you're, who you're marrying. No, let's start with who you're getting rid of. Wow, okay. Save the best till last. Okay, I'm going to... I'm currently going to avoid Arthur Hill. Oh. He has... He's got a whole load of ailments currently.

1:11:29Yeah. He's torn his ACL. Yeah, that's good. He's got the hips of an 80-year-old. Yeah. He just needs to be looked after. Nice. I'm not going to get in the way of that. You don't want to. and it's a bit of a I get a bit of a burden I don't want to get into a relationship where I'm having to deal with that from the get go and neither do I want to shag that

1:11:54it's a very fair very fair judgement so who are you shagging? I think I will have to shag Arthur Television yeah do you want positions? I just want reasons just reasons okay positions obviously missionary yeah just keep eye contact make sure that he's enjoying it as you are of course yeah I think reasons he's got an incredible body on him yeah I'd love to get your hands on that just get five minutes with that yeah Yeah, I think I would have to just check him because I don't know if I could deal with him in day-to-day life. Nice. Yeah, yeah. It'd be a lot. But then you're marrying. I am marrying Italian Batch.

1:12:53And then reasons? Because if willing, shagging comes as a caveat to that. So, you know. You get the best of both worlds. Yeah. That comes in the specs. he's a caring loving individual and I could be the voice behind the camera not in the shagging George Clark you are fantastic thank you so much thank you very much

1:13:40I'm Jake Stauk, co-founder and CEO of Serval. We built Serval to automate the IT work that slows companies down. Onboarding, password resets, access to applications, my laptop stopped working. While employees wait for help, their real work is put on hold. IT desperately wants to automate this work, and that's why they need Serval. You just tell Serval what you want to automate in plain English, and it's built. No drag-and-drop workflows, no expensive consultants. Employees get unblocked, and IT teams go from drowning in tickets to building what actually matters. With Serval, IT becomes the AI engine powering the entire company.

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