In short
How middle managers and other leaders can get buy-in for “next big ideas” by selling the issue upward, not just pitching solutions.
Guests
Sue Ashford, professor at University of Michigan Ross; decades of research on how executives sell ideas up the chain. Ellen Bailey, VP of Business and Culture Transformation at Harvard Business Publishing; has led growth and culture initiatives requiring executive approval.
Key claims
Executives often reject mid-level ideas because they don’t see relevance to organizational performance. Effective issue selling starts with: the problem, mutual benefits, and strategic alignment; then vet with trusted networks, map allies/blockers/fence-sitters, and reduce restraining forces (Lewin force-field). First meetings aim for “worth exploring,” not instant approval.
Notable examples
Reframing “more time off” so client-facing staff don’t interpret it as reduced effort; using Black Equity Workplace Certification data to argue equity improvements benefit everyone; redesigning an initiative by addressing concerns of those whose jobs would change. Listener cases: project-management resourcing derailed by executive rabbit holes; merging data teams stalled despite verbal support—likely missing true buy-in, urgency, or stakeholders who stand to lose.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOEmpowering Middle Managers for Change
0:47 to 3:00
Discussion on the importance of middle managers in driving business transformation.
“Middle managers should drive your business transformation.”
Key Questions for Selling Ideas
3:00 to 4:52
Ellen shares her formula for framing and selling ideas effectively.
“I hope that hearing about the tactics that have worked well for Ellen and for Sue and for me will help you choose your next battle and win it.”
Understanding Counterarguments
4:52 to 5:34
The importance of considering opposing viewpoints when proposing ideas.
“And it's really helpful to think it through for yourself.”
Using Data to Support Proposals
5:34 to 7:11
How data can strengthen the case for new initiatives and address objections.
“the client was like, oh, so we're going to tell them we work less for you, you know?”
Navigating Resistance to Change
7:11 to 9:00
Strategies for reducing resistance to change in organizations.
“And I remember that as a very compelling argument that you made.”
Preparing the Pitch for Ideas
9:00 to 13:44
Steps to prepare for pitching ideas and gaining buy-in from stakeholders.
“How do you even know if it's a good idea?”
Understanding Competing Issues and Small Wins
14:00 to 16:40
Learn about the dynamics of competing issues and the importance of small wins in gaining momentum for your ideas.
“You have this issue, but somebody else has some other issue that they think is important.”
Pitching Strategies and Socializing Ideas
16:40 to 19:20
Explore effective strategies for pitching ideas and the value of socializing them beforehand to gain support.
“You're selling the issue when you hold a meeting with one-on-one meeting to gain your allies.”
Common Mistakes in Selling Ideas
19:20 to 21:52
Identify common pitfalls when pitching ideas and how emotional regulation and collaboration are crucial.
“And maybe you change in word here or there, you add in a salient detail.”
Tactics for Effective Idea Sales
21:52 to 24:10
Discover tactics that work when pitching ideas and the importance of framing the benefits and trade-offs.
“And how do we help people who are pitching us ideas or others thinking about things differently?”
Show all 16 chapters
Advice for Steering Conversations Back on Track
24:10 to 27:20
Learn techniques to keep conversations focused and how to handle distractions effectively during pitches.
“Projects are continuously slowed down and derailed by fire drills from the executive team who don't think there's a problem with how things operate.”
Listener Questions: Addressing Organizational Challenges
27:20 to 28:00
Hear advice on overcoming organizational inertia and getting buy-in for impactful ideas from listener questions.
“And so I might try to suss that out with my network, talking to other allies that could say, what do you think that was about?”
Understanding Allison's Challenge
28:00 to 29:24
Exploring the difficulties faced by Allison in getting her strategy approved.
“This one's from a woman we'll call Allison.”
Identifying the Holdup in Decision-Making
29:24 to 31:05
Discussing potential reasons for the leadership's lack of action on Allison's proposal.
“How can she manage the feeling that she's being annoying?”
The Personal Side of Advocacy
31:05 to 31:53
Addressing the internal struggle of feeling annoying while advocating for change.
“So this one does as well, even though it's got some big pluses.”
Balancing Passion and Priority
31:53 to 33:41
Navigating the balance between advocating for important issues and knowing when to step back.
“So let's go to the more personal part of Allison's question.”
Transcript
Automatic transcript. May contain errors.0:01Sue Ashford:Deals not just another payroll platform. It's one your team might actually enjoy. HR, IT, and payroll together finally. Built in-house, built for peace of mind. Visit deel.com slash HBR.
0:21Sue Ashford:Welcome to HBR on Leadership. I'm HBR Executive Editor, Alison Beard. On this show, we share case studies and conversations with the world's top business and management experts, hand-selected to help you unlock the best in those around you. We carefully curate this feed from across the HBR portfolio, aiming to help you unlock your next level of leadership. I hope you enjoy the episode. You're listening to Women at Work from Harvard Business Review. I'm Amy Bernstein.
0:57Sue Ashford:Middle managers should drive your business transformation. That's the title of an HBR article published in April. The authors, Michael Mankins and Patrick Lietra, both partners at Bain, implore executives to harness the ingenuity and creativity of leaders under them, because that's often where breakthroughs come from. Directors and department heads have uniquely valuable perspective. They're deep enough in the day-to-day operations to appreciate the factors and assumptions that contribute to any given problem. They're also close enough to the work to spot certain emerging opportunities. All this means that they're inclined to propose solutions and ideas that are thorough, yet doable.
1:44Sue Ashford:Common sense, right? But the reason Mankins and Litra implore executives to welcome bottom-up change is that senior leaders tend not to. I mean, think back to the last time you had an idea for changing how your company does business or for bringing in new business, different tech, a new market, an improvement to a process. How'd that go over? Did you feel you even had their full attention? Michigan Ross professor Sue Ashford says the overarching reason executives pass on an idea from a mid-level manager is that they don't immediately perceive its relevance to organizational performance. She teaches MBA and exec ed students how to sell their ideas up the chain of command.
2:29Sue Ashford:And she's here to share wisdom from her couple of decades of research into that skill. Ellen Bailey's also here with us because at Harvard Business Publishing, she's the VP of Business and Culture Transformation. And boy, does she live up to that title. She'll give examples of how she's applied Sue's thinking in her job, tailoring her pitch, framing the issue, involving others and more. Ellen's developed her own road-tested persuasion tactics, and she'll tell us all about them. I hope that hearing about the tactics that have worked well for Ellen and for Sue and for me will help you choose your next battle and win it.
3:13Sue Ashford:Sue, Ellen, thank you so much for joining me today. Thanks. It's wonderful to be here and to have this talk. Absolutely. I'm looking forward to it. So Ellen, you've had to sell really big ideas into leadership at this organization. Some of them were about growth. Some were about culture. Tell us about that and what you saw as the key moments and maybe what you've learned along the way. Absolutely. Amy, one of the things I learned from you years ago when I brought questions up or when I brought ideas up is you always said, what's the problem that you're trying to solve? And so that's where I always start.
3:52Sue Ashford:And so kind of the formula that I use is number one, what is the problem that I'm trying to solve? Number two, what are the benefits mutually beneficial to the organization and the people? Because it's never just about the business and it's never just about the people. They're completely intertwined. Right. And then I would say, thirdly, does it link to our strategy or goals or drive that? So when we think about the benefits, is it also aligned with what we're at the core trying to do? Those are just literally the three questions that I ask before I even try to put a story or a narrative together.
4:30Yeah.
4:31Sue Ashford:I love hearing that, Ellen, because I remember those conversations and it took me so long to learn those lessons. It used to be for me that I'd have an idea and I think it was just obviously a good idea, right? Well, that is not the proper way to get buy-in, right? You really have to explain what makes this a good idea. And it's really helpful to think it through for yourself.
4:55Ellen Bailey:Yeah. The one thing I'd add to that is thinking through for whom might this not be a idea and what would be the reason. I know that we get so invested in our idea and we know why it's good, but we forget that someone from another point of view just is going to look at it differently. For example, an idea about we need to reorganize this way. One case study is a woman putting forth an idea about more time off and more flexibility for everyone because the people were working themselves to death in this organization. And, you know, the person who had the contact with the client was like, oh, so we're going to tell them we work less for you, you know?
5:42Ellen Bailey:And so if you think about what are they going to say, it makes you think, oh no, we need to think about how we frame it, how we phrase it, how we talk about it. So it's more just once you think about their point of view, you have new ideas about how to sell your issue.
5:58Sue Ashford:I can build on that and give a very specific example. So one of the things that we wanted to do a couple of years ago was we were wanting to ensure that we have equity for all in our organization, right? Like we just need to have some checks and balances in place, some evaluations to make sure we're doing the right things right. And the best certification out there that I could find, and I still believe is great, is this Black Equity Workplace Certification. It was like, okay, so we are not as racial and ethnically diverse as we would like. We are predominantly a white organization. So how do we sell this idea and think about it from another person's perspective?
6:40Sue Ashford:And could there be a downside? Through further research, though, and having like your data points is really important because there are studies that prove that if your organization is equitable for a Black woman, then it is equitable for all. So then everybody wins. And so then I was able to use that data point to try to address that perspective of folks that would have perceived that something may be going away or not as beneficial to them. So it kind of reiterates Sue's point. So I think I actually remember that. And I remember that as a very compelling argument that you made. My version of that is I wanted to change a process that would have affected a particular group of people who could have understood it as making their jobs harder.
7:27Sue Ashford:And having done that job myself in the past, I really, in my heart, believed it was just making the job different. And so what I had to do to sell this idea was to address that head on with the people affected, to hear what they were saying, to see if my perception was right or wrong. And I had to adjust. And to deal with it, not steamroll them, but also to feed back the argument for the greater good. I mean, it's hard and it can be frustrating and it takes way more time than you may have budgeted. That's so true. Yeah.
8:06Ellen Bailey:Our oldest model of change is a very simple one by Kurt Lewin, unfreezing the organization, changing and refreezing. And he talks about a force field model where at all times there's forces pushing for change and resisting change. And right now they're equal in their pressure. And so it keeps the organization in a stasis state. And what you you could either increase the pushing forces or decrease the restraining forces. And basically it's a better strategy to try to decrease the restraining forces because when you increase the pushing forces, people push back. You know, they don't like it. But if you try to understand the point of view, make it work for them, reducing their blocking and their desire to block, you get the movement.
8:56Sue Ashford:Right. We hate change. We do. So let's just go to this point where you're in this moment of birthing an idea. How do you even know if it's a good idea? How do you vet your own idea before you set out to sell it? Ellen, tell us about how you do it. Yeah, before I even think about selling it, I actually leverage my network for this because I'm like, am I thinking about this the right way? Is this even worth putting forth? Is anybody else thinking about it this way? like how radical is this really? And so that's the first place I start is just evaluating it that way.
9:34Ellen Bailey:Exactly. Allies, colleagues, friends, husbands, wives, partners. All of the above, Sue. Yeah. All of the above. Okay.
9:42Sue Ashford:But then how do you move from, you know, the inner circle of trust to the greater organization? How do you do that, Sue?
9:49Ellen Bailey:Well, I propose and I, when I teach executives, I make them do this, that you map who's out there. So you map three different groups. Who is an obvious ally for this issue? Who is an obvious blocker for this issue? And who are the fence sitters? And then my favorite sentence about change is your job is to mobilize your allies to influence your fence sitters to pressure the blockers. You don't go directly at the blockers. You're really just trying to mobilize people around that faction in order to get it going. So part of the preparation is just mapping who's out there. And then the other thing I have them do is map who makes the decision and then who do they listen to?
10:39Ellen Bailey:So who do they trust? Who in their eyes has expertise? And those would be other people you might want to try to get on board.
10:47Sue Ashford:So Ellen, can you take us through a real situation? All right, you vetted with the people you trust who you know are going to be straightforward with you. You have some confidence that this idea really could be valuable. Yeah. What's your next move? My next move is to start weighing the pros and cons, right? So taking a look at the impact that it could have on the business and what would the tradeoffs be? And can we actually, I know this sounds really odd and oversimplified, but can we do it? Is it doable? Are the people that I'm going to talk to, will they feel like it's doable? Because you can have the best ideas in the world, but if it appears even, or the perception is it's too hard or it's too complicated, then it's not doable.
11:31Sue Ashford:But the first place I start is what's the business that it could drive or the upside and identifying the trade-offs, then literally positioning it in a way that I think it might be doable. And then I go from there. So how do you prep for the pitch? What kind of information do you get? You say, you know, is it doable? So what kind of information are you looking for? Yeah, so good question. So I look at the organizational landscape from a business perspective as far as what have we done to date and what has worked or hasn't worked. And then I also take a look at the culture and the people. And so do we have the right people?
12:10Sue Ashford:Do we have the culture in place? Like what are the shifts that we would need to make to do that? And then I literally, I guess I'm, I don't know, I'm very informal. And so I don't try to make it fancy. I don't try to make it bigger than a bread box, but I literally lay out then step by step by step of starting with, here's the problem that we are trying to solve and making sure that we gain agreement on that. Because the biggest mistake that I made and still make periodically for sure is making the assumption that we agree on the problem and the baseline. Like we are in agreement that this is an issue.
12:48Sue Ashford:And I just make an assumption because I see it that I'm right. Everybody else does too. And so it's like, oh, wait, no, there are multiple perspectives out there. So starting with that baseline to gain agreement on this is the problem to solve and that it's actually worth solving. and then from there walking through literally step by step by step on how we can actually get there. And so it is very targeted and succinct. And I challenge myself to how few slides or how few pages can I have? And then I'd say the last piece is when I'm selling an idea is the first meeting, my goal is just to get buy-in to it's worth exploring.
13:30Sue Ashford:Not a yes, but are people willing to process it, think about it, and explore it? So I think not trying to bite off more than I can chew, which is also a lesson learned. Like I want to go from zero to 100 in one meeting and get a yes and go. And I'm like, oh, yeah, no, that's not how this works.
13:47Ellen Bailey:There's two things you raised that are really consistent with how we think about this in the academic world. We think of organizations as having an agenda, and it's limited. They only have limited time and attention. And because there's a limited agenda, it's a marketplace. You have this issue, but somebody else has some other issue that they think is important. And you guys are not competing, but there's a scarce time and attention. Only some issues are going to get there. And then the other thing that was so in your story was the idea of small wins. You know, if you can get people to think small, they're more likely to think, okay, I could do that.
14:28Ellen Bailey:And then you start to see outcomes, which makes you feel like you could do more, and it creates some momentum. It attracts allies, like, oh, look what they're doing over there. I want to be part of that.
14:40Sue Ashford:I also wonder about that first, you know, you're ready to take the idea, you're ready to shop it out there, take it out of the circle of trust. How do you think about those first pitch meetings, if you will? Ellen, how have you thought about them? Yeah. So one, to be quite frank, they make me nervous. So I don't even pretend that they don't. So I play it over in my head and scenario plan. One of the things I do too is I try to understand if it's a large group, it's a little bit tougher. If you're talking to two, three, four people, it's a little bit easier. But really, honestly, what are their personalities and what are their work styles?
15:21Sue Ashford:Do they want a narrative? Do they want bullet points? Do they need a visual? Do I need to have all three of those things in there to help convey my point? And so that's one of the things I absolutely do is try to think through what are the work styles, learning styles, and honestly, just flat out personalities of the folks that I'm addressing. Totally. I also try to socialize ideas, you know, talk to the stakeholders one-on-one to hear their concerns, to hear how they play the idea back, right? Before taking it wide. So before the big meeting with the executive committee, whatever it might be, I actually think it's important for almost everyone at that table to have heard this before and to have been able to give some feedback so that these people can also feel some authorship.
16:13Sue Ashford:Also, so you can improve the idea to bulletproof it. What do you think, Sue?
16:18Ellen Bailey:Yeah, exactly. You're meeting with the team that's going to decide is just the most visible step in the process. It's not the whole process.
16:25Sue Ashford:Right.
16:25Ellen Bailey:The way I phrase it is issue selling is a campaign. You have a campaign plan for your idea. And I think when you get out of the circle of trust, you know, you are selling the issue. Yeah. You're selling the issue in the elevator and you better have a, you know, like a 20 second portrayal. You're selling the issue when you hold a meeting with one-on-one meeting to gain your allies. You're selling the issue. You're not just selling the issue in that one meeting. You're selling the issue all along the way, and it gives you all the benefits that you mentioned, Amy.
16:59Sue Ashford:Well, and the other thing I always keep in mind is this isn't about me. So feedback, particularly negative feedback, is not personal. And you take that as, you know, the gift it is.
17:12Ellen Bailey:Yeah, it's really about the collective. And Ellen, you said I always start with what's the strategy, how does this fit? Because all true leadership isn't about me. It's about what we're trying to create here. And issue selling is just a great example of that.
17:27Sue Ashford:Yeah. So, Sue, you think about this a lot. What are the common mistakes that you've seen people make when they are pitching an idea to the business? Yeah.
17:40Ellen Bailey:Well, one is going it alone, thinking that you alone are going to make this big deal happen. The second is not regulating your own emotions. Because if you think about it, you often need very hot emotions to want to sell an issue, right? It's something that you're invested in that matters to you. So maybe you're angry and then maybe it doesn't work, so you get frustrated. So managing those emotions, because I think when you actually raise it with people, you need to be somewhat cool emotionally. to raise it, to be open. And then the other is around this having a solution, which everyone will tell you, you have to do, you have to have a solution.
18:24Ellen Bailey:And research has shown, yes, we like people who have a solution. But, you know, solutions can also be very narrow. And there might be a much better solution out there if it was discussable, and we could brainstorm about it and come to a better solution. The other thing is people, you know, they grab hold of the organization like the blind men and the elephant. They grab hold of one part, you know, the tail or the leg or the ear, and they're passionate about their issue, but they're not seeing the elephant. And other people, often if you're selling up, they have a broader perspective. And so they're not liking your issue.
19:04Ellen Bailey:It isn't personal, certainly, but also, you know, they have information that you don't and you need to better understand how the issue fits in.
19:14Sue Ashford:That is such an important piece of advice, because if you've ever been on the receiving end of a pitch and you're grappling with it, you are buying in and you're kind of playing it back. And maybe you change in word here or there, you add in a salient detail. and the author of this pitch just isn't having it. It's, you know, it's 100 % my way, the way I've articulated it, or it ain't worth doing. I gotta say, that's kind of a turnoff. So I want both of you to sit on the other side of the fence and you're being pitched ideas. What framing, what tactics really work for you? I'll start with you, Ellen.
Read the full transcript
19:57Mm-hmm.
19:57Sue Ashford:I ask the same questions of the folks that are pitching to me that I ask of myself in my prep, which is leading with the benefits. So what is the benefit to the organization and to the people? Do we actually think this is doable? And how does it impact or drive the strategy, etc? And what are the potential tradeoffs? So I usually start with those very three specific questions. And now when folks come to me, if they come to me more than once, they come prepared with those three things. All right. Sue, who has been a senior associate dean, you have been on the other side of the fence a lot. For sure.
20:37Sue Ashford:So what works for you?
20:38Ellen Bailey:Um, people being open to understanding the bigger picture, you know, they come to me with their issue. And if I can share like, this is hard for me because of X, Y, and Z, they will work with me on that rather than being resentful or etc. etc. So that matters. Flexibility regarding timing. I was often overwhelmed by the amount of things coming at me. And if I could say to someone, look, I'd love to talk about this issue. Could we do it next week, in a month, that kind of thing? Their openness and flexibility about that really helped a lot.
21:18Sue Ashford:Yeah. And when I've been sold ideas, I find that when someone kind opens the aperture and takes in strategic goals, solves a problem, articulates the argument crisply, that works for me. When I have to do a lot of work to try to figure out what this is and is it important, I don't know. That's a lot. I've got to be at a meeting in two minutes. Yeah.
21:43Ellen Bailey:I think being able to understand how it feels to receive helps you a lot with how you think about selling.
21:51Sue Ashford:Yeah, I see you nodding your head, Ellen. Definitely. I mean, how do we get unstuck, right? And how do we help people who are pitching us ideas or others thinking about things differently? And so I embedded this question into my team meetings recently, which is, what are the other three ways that we could think about this or solve for this? So good. Just this morning, as a matter of fact, I had a conversation with a couple of colleagues around an allyship reverse mentoring program. And so while we all know all of the benefits to this and they're all fabulous, the first version that I received was multiple months, a year long hours per month dedicated to this.
22:41Sue Ashford:And so the reality, back to one of the points I made earlier, is it really doable? When we think about our employees and what's on their plate, while we want to do it justice, that's probably too much of a heavy lift. So then the second version was one meeting. And I'm like, oh, wait, that's not enough. And so the discussion that we had then was around what are two or three other ways that we can solve for this, that still maintains the objective and the benefits that we've outlined, but what are some ways that we can do it? And where we landed was three meetings that can take place over the course of three to four months to address these three topics.
23:25Sue Ashford:And then there were options and flexibility built in, but it was me posing the question back to these two brilliant folks on what are two or three other ways. And then the brainstorming just went and we ran 15 minutes over our meeting time because of all of the great ideas that they came up with. So we received quite a bit of email from listeners who are struggling to get their ideas off the ground. And I'd love to get both of you to weigh in on a couple of them. So let me start by reading a message we got from a listener named Pam. Pan's a program manager at a company that issues credentialing exams for specific industry expertise, and she says the company can't seem to manage projects effectively.
24:07Sue Ashford:There are no project managers, and the C-suite doesn't understand the amount and type of resources it takes to execute on certain projects. Projects are continuously slowed down and derailed by fire drills from the executive team who don't think there's a problem with how things operate. As a result, the company isn't issuing as many exams as they could. Teams are working long hours. Turnover is high. And they're perpetually understaffed. Pam has talked about this to her boss and the C-suite. and she presented to them a deck with data around how much more revenue could be generated if they just had the proper resource allocation.
24:49Sue Ashford:But before she really got into the conversation, the whole thing was derailed by a C-suite member's own questions and agenda and went down a rabbit hole of everything else except what she had planned to talk about. Pam is looking for your advice on how she can steer these conversations back on track and how to get the executive team to see how the lack of resources in project management is truly a problem. So one of the things it seems she's failing to do is to get the executive committee to really understand the urgency around this problem. What advice would you give her to get them to feel this urgency?
25:31Sue Ashford:Ellen, what do you think? That's a good question and a tough one. because I too have been in those situations, right? And one of the things that I do is I just pause and I start laying out, okay, our original intent was to discuss issue A, but we are now going down issue B. Is this the time and place that we want to discuss B or should we circle back and go back to A? All right. Is this the quiet part or are you saying it out loud in the meeting? I'm saying it out loud in the meeting. Okay. Like, so one of the things that I will say is I am authentic and I think you can have executive presence and be authentic.
26:12Sue Ashford:And so I usually, hopefully not to my detriment, talk that through out loud so that we are in agreement or we can come to a mutual agreement on what is most urgent to finish in that meeting. So what do you think of Ellen's approach to sort of figuring out the timing here?
26:31Ellen Bailey:Well, timing, I think is good. The saying all that out loud, I would have a little worry about it because that other person is right there in the room. And it's a little indicting of, I think it was her. And I think of that person is probably resistant to this idea, possibly, which is why they took the conversation off into a different track. And, you know, I wonder if I would do it across meetings. You know, if you identify someone as a resistor, that label is dangerous for your openness, right? Because we don't like resistance. We don't like people who resist our ideas. And resistance gives you a lot of information.
27:14Ellen Bailey:If that person was derailing, why are they derailing? What's in it for them? How does this change potentially impact them? And so I might try to suss that out with my network, talking to other allies that could say, what do you think that was about? And why do you think they were doing that?
27:32Sue Ashford:And I wasn't actually thinking that the person was a resistor. Yeah. Yeah. If it's a resistor, I certainly wouldn't call them out in front of everybody. I mean, I have seen it happen and it's happened to me where I didn't think it was resistance. I thought it was someone sort of musing out loud and taking the entire room with her. For sure.
27:51Ellen Bailey:And it might be a competing issue seller, right? And if that's all it is, then I love Ellen's, let's just verbalize what's happening here. Yeah.
28:00Sue Ashford:Yeah. So let's hear another question. This one's from a woman we'll call Allison. She's a data services manager at a water utility company who pitched a strategy to her department's leadership who told her that they loved it and yet they haven't brought her ideas to top leaders. The organizational problem that she's trying to solve is that the data engineers and analytics people are slow to make decisions and are bad at collaborating. She's advocating for the two teams to merge. She's also advocating for someone to lead that newly merged team because currently no one's overseeing that work, even though the company says it's very important.
28:43Sue Ashford:Here's what she's done so far. She's explained to the leadership team how the new data team and structure she proposed would allow the company to grow. She's created budget forecasts for her proposal, and she's jumped through hoop after hoop to justify why her strategy is needed. Allison thinks that the leadership team's inability to make decisions, their lack of overarching company strategy, and the fact that they're all really busy doing their own thing is getting in the way. So she's wondering if the leadership team likes the plan and the business wants them to address these issues, why has nothing moved forward?
29:24Sue Ashford:How can she manage the feeling that she's being annoying? What's your take, Sue?
29:29Ellen Bailey:I would wonder whether she really has gotten buy-in. She's gotten verbal statements about buy-in, but I don't know that it's there yet.
29:40Sue Ashford:Yeah. People resist new ideas actively.
29:43Ellen Bailey:They criticize, they challenge, they don't give you resources, or they also can do it passively. You just let time go by. They're just somewhat unresponsive. There's delays.
29:57Sue Ashford:Right. And sometimes people nod their heads to get you to move on. Yeah, that's very different than buy-in, right? Yeah. Maybe, Sue, it's what you said earlier. If she did get buy-in, then what is the holdup? And is there something else happening behind the scenes or something larger that she's potentially unaware of? But yeah, seeking to understand. I would start following up with folks individually and confirming if she actually does have buy-in, number one. And then number two, then really seeking to understand what the holdup is then. So you mentioned one idea, Ellen, about what might be the holdup, what's going on behind the scenes.
30:37Sue Ashford:What are some other things that Allison ought to be thinking about?
30:41Ellen Bailey:I think she should think about who stands to lose. Changing structures in an organization is big, right? So who stands to lose? How does the analytics head think about this plan of suddenly being merged with data and having a data person on the executive group? All structures come with issues. You know, if you divide things up this way, there's this set of issues. If you divide them up some other way, there's a different set, but they all have issues that need to be overcome. So this one does as well, even though it's got some big pluses. And so thinking through who stands to lose might be important.
31:19Sue Ashford:I also think that sometimes an idea is good and people buy into the idea as an idea, but there are so many more urgent things on the agenda. There's so many bigger problems to solve that it might be worth Allison's trying, you know, to Ellen's point, to find out what else is the executive committee thinking about, right?
31:43Ellen Bailey:Yeah, it might be an example of what we were talking about where she has a thin slice of the organization that she understands and may not understand the whole.
31:52Sue Ashford:Yeah. So let's go to the more personal part of Allison's question. How do we deal with that voice in our heads that's telling us, you know, you're just being annoying, piped down? Have you ever heard that little voice in your head? All the time. and how do you tell her to shut up I really do kind of weigh the pros and cons and is this the battle that is worth fighting and I determine that literally by does it help the people and does it help the business in a significant way and then I just keep going at some point if the issue is important enough
32:31Ellen Bailey:you have to be willing to risk being annoying and you know I I get mad at some senior women colleagues have tenure, have full, are chaired, and they're like, oh, I'm scared to bring up issues about the treatment of women. I'm like, if you don't do it, who will? So yes, you might suffer a little bit, but if you're doing it for the right reason that we talked about earlier for the mission, clearly not about me, about the collective, then you might have to risk being annoying.
33:05Sue Ashford:Yeah, I agree 100 % too. I think it how critical is this to address. And there are things that I'm just passionate about that I love that I really want to address that are that are low hanging fruit and good opportunities, but it's just not a priority. And so that's where the timing comes into play as well. But if it's critical enough, then yeah, you have to continue to be annoying, so to speak, and push it forward. But there is that balance because you don't want to be the one that seems to always be raising the issues.
33:37Ellen Bailey:Yeah, that's a pick your battles kind of thing. That's exactly it.
33:41Sue Ashford:Oh, yeah. HBR Leadership will be back next Wednesday with another handpicked conversation from Harvard Business Review. This episode was produced by Mary Du. On Leadership's team includes Maureen Hoke, Rob Eckhart, Erica Trexler, and Ian Fox. If this episode helped you, please share it with your friends and colleagues and follow the show on Apple Podcasts, Spotify, or wherever you listen. While you're there, consider leaving us a review. When you're ready for more podcasts, articles, case studies, books, and videos with the world's top business and management experts, find it all at hbr.org.
34:29Sue Ashford:Let's be honest. Most HR platforms aren't exactly a joy to use. Deals different. It's AI native, keeps you compliant, and grows with your team, whether you're five people or 50 ,000. HR, IT, and payroll on one platform that just works. See for yourself at deal.com. That's D-E-E-L dot com slash H-B-R.
From the publisher
Leaders are often called upon to pitch ideas to senior management about how to change the way their company does business. Perhaps you have proposed an improvement to an existing process, a new product, a technological tool, or a way to break into a different market entirely—with mixed results. In this conversation, Sue Ashford, professor at the University of Michigan’s Ross School of Business, and Ellen Bailey, former vice president of business and culture transformation at Harvard Business Publishing, give suggestions for framing those ideas so that executives buy into them, including the research findings they keep in mind, questions they ask themselves and others when vetting an idea, and what they learned from the times they fell short.