In short
How seed funds use AI in sourcing and diligence, and how an LP (fund-of-funds) decides which emerging GPs to back using “real talk” references and portfolio-construction/ownership criteria.
Guest background
Alex Edelson, founder/partner at Slipstream (a fund-of-funds). Previously COO at QED (successful early-stage VC). Also worked as a lawyer doing trial-level litigation.
Key claims
AI is becoming ubiquitous in venture (network scanning, founder scoring, market research, meeting notes, memos/decks, and even portfolio construction), so it may not be a durable competitive advantage. LP alpha comes from better GP selection via references that reveal past behavior and future odds. Edelson screens out ~95% of funds before references. “Right to win” comes from adding operational value and constructive partnership, not just standard diligence.
Notable examples
QED’s fintech domain expertise (2007–2008) as a winning advantage; Palantir-style “provide value via sprints” as anti-talking-selling; QED as the model for how to evaluate GPs.
Guests
Only Alex Edelson is interviewed; no other guests mentioned.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOAI's Role in Seed Funds
0:06 to 1:30
Discussion on how seed funds are leveraging AI to enhance various business processes.
“How are seed funds using AI to improve their businesses today?”
Building Relationships in Venture Capital
1:30 to 2:56
Alex Edelson discusses the importance of relationships and personal touch in VC fundraising.
“So in between our last couple of chats, you've grown your prominence in the industry.”
Constructive Engagement with GPs
2:56 to 4:09
Alex explains the significance of constructive conversations with general partners for mutual growth.
“What are the folks who are really helpful?”
Strategy for Early-Stage Investment
4:09 to 5:32
Insights into Alex's investment strategies and observations from his time at QED.
“with the goal in mind of like helping that founder figure out the biggest and best opportunity for them.”
Defining a Good General Partner
5:32 to 7:30
Exploration of what constitutes a good GP and how Alex's views differ from others.
“We are a thought partner for you as you think about your strategy, your portfolio construction, how to construct your LP base.”
Understanding Feedback from References
7:30 to 10:04
Discussion on the nuances of feedback received during diligence and its implications.
“Like 25 to 35 is a great place to be for us and we can do funds that have more.”
Instincts in Venture Capital
10:04 to 12:18
Alex shares insights on the instincts required for successful investments and the complexity behind them.
“some things might turn people off that don't turn me off and some things might get people excited that don't get me excited.”
Advice for LPs on Gaining Insight
12:18 to 14:01
Alex advises LPs on how to uncover genuine insights and references in their investment processes.
“And I certainly don't mean to suggest that QED is a mess by any stretch.”
Understanding Competitive Advantages in VC
14:01 to 18:10
Learn about the importance of sustainable competitive advantages in venture capital.
“And you want to see sort of like sustainable competitive advantages when it comes to winning.”
The Role of References in Investment Decisions
18:11 to 20:06
Discover how references influence investment decisions and what LPs should consider.
“I'm rarely very surprised in references.”
Show all 17 chapters
The Role of References in Investment Decisions
20:14 to 20:28
Discover how references influence investment decisions and what LPs should consider.
“With Square, you get all the tools to run your business with none of the contracts or complexity.”
Screening Out the Majority in Diligence
20:29 to 24:43
Explore the processes used to screen out funds that don't meet investment criteria.
“It's fishing for, I mean, you're kind of always looking for like reasons not to invest.”
Navigating the Emerging Manager Landscape
24:44 to 28:00
Understand the challenges emerging managers face in raising capital and building LP relationships.
“It doesn't sound like that long, but in one year, they might get 20 pitches a week.”
The Personal Nature of LP Relationships
28:00 to 29:25
Learn how personal connections with LPs enhance investment relationships.
“It's like, let me tell you the reasons why you invest.”
Building Credibility with LPs
29:25 to 31:10
Understand the lifecycle of relationships with LPs and the importance of trust.
The Concept of Anti-Selling
31:10 to 33:53
Explore the strategy of anti-selling and its benefits in fund relationships.
“But I don't know that there's like some magic bullet here.”
Excitement for Future Investments
33:53 to 36:29
Discover what excites investors about LPs and future trends in investing.
“How would you use anti-selling that actually has a trade-off?”
Transcript
Automatic transcript. May contain errors.0:00Alex, welcome back for a third time, record third time. Good to have you back. Thanks so much. Great to be here. How are seed funds using AI to improve their businesses today? Yeah, in a lot of ways. So in sourcing, they're using it, for example, like scanning their networks to identify potential future founders. In diligence, like before an initial call with a founder, they're using these to score founder quality. they're using AI to learn a market in operations, obviously, like recording meetings, keeping notes for networking, for capturing metrics from founder updates about portfolio companies and non-portfolio companies.
0:35They're certainly using it in email and investment memos, fundraising decks. And recently, I'm started seeing funds where it's like AI driven sourcing, picking, winning portfolio construction. So I'm sure there will be more of that over time. And I guess like, one of the questions here is like you know what's the real impact like does it make gps more efficient yeah um i'm not sure how much of a competitive advantage it is because it's generally available to everyone and i think like i still think vc is an artisanal game it's about relationships um with founders and vcs and building a brand and a flywheel in those communities but um i think everybody's using it or should be using i think we're like approaching a time when like maybe ai will just be doing venture how are the top seed funds using ai to improve their diligence process specifically some folks like use it to like score founders and they provide their thoughts on what a great founder looks like and then they kind of run founder profiles through like fun like through like an algorithm using ai i've seen that um but i think it's a lot of like market research like Like maybe you used to read research reports and talk to industry experts, and now you're more likely to just use AI to get your arms around a space where you're considering investing.
1:55So in between our last couple of chats, you've grown your prominence in the industry. You've gotten to some of the top seed funds in the world. How would you explain your right to win and what makes a GP choose you versus the next LP? It's a great question. it's a big part of what I'm doing with Slipstream. When I started this, one observation I had was that I didn't see great, I didn't see many LPs who learned venture at like a top performing venture firm like QED. And I also noticed that like our beliefs about which funds were the best didn't always correspond to other LPs opinions. and didn't always correspond to the GP's abilities to fundraise.
2:45And that felt like an opportunity to me. I also had developed strong opinions at QED about what's a good LP? What's a great LP? What are the types of LPs that we engage? Why do we engage? And when do we engage them? About what? During a fund? While we're deploying a fund? What are the folks who are really helpful? What do we value in picking LPs? And so when I started Slipstream, I had a sense for the LP landscape and the different types of LPs that invest in early stage venture funds and some ideas for how to do it. Like VCs with operating backgrounds, like venture backed operating backgrounds often say things like, I'm just the VC that I wanted to work with as in when I was an operator.
3:27That's kind of how I feel like I can be the LP. I wanted to work with a QED or we wanted to work with a QED. and there's like a deference and a trust and a responsiveness and a transparency that i think helps build a brand and relationships with gps and through a brand in the community of gps but there's another dimension that's really important and that's like talking to people in a constructive way like talking to gps in a constructive way like from the beginning and pushing on them almost thinking about like what is the best version of this fund we can come up with together. Like one thing I observed was that some people approach initial, some VCs approach initial calls, initial calls with founders with the goal in mind of like helping that founder figure out the biggest and best opportunity for them.
4:16Like what's the biggest and best version of the company they're considering investing in, whether or not it's a fit for the VC. And if you can help that founder find that, that founder will be so grateful, will say great things about you, will remember you, will value you, even if you didn't invest. And I kind of view my job as the same way. It's like, how do we help folks build the best versions of the venture funds and firms that they're working on? And when a conversation moves in that direction quickly, I feel like it builds a relationship. It's constructive. It's not just like, oh, I need the standard information that all LPs need.
4:53It's like, let me push on the edges here and like why what do you think about this other way of doing it and what do you think about these concerns that like i think many people would have about some component of your strategy and we just i think go deeper faster in many cases so that's a way that i that we also win it's because hopefully we prove to folks that we can add value in unique ways when it comes to deploying their fund and building their firm um some of it's related to return some of it's just like tactical operational stuff from like being the COO at QED. And I think over time, hopefully, I'd like to think we've built a reputation over time as a group you can go to early in your process.
5:37We are a thought partner for you as you think about your strategy, your portfolio construction, how to construct your LP base. And then we get, we often get so involved in the process that um we sort of earn our right to win through that um there's a second component too so like the second component to me is like we are a relatively small fund and when people want to work with us they should be able to find room for us and that's a really important part of our strategy it reminds me how palantir used to get business they would pitch against competitors and the competitors would say we could do a b c or d and palantir would actually send an engineering team on site to that company over the weekend to do a sprint and to solve one of their problems so they deployed the strategy of selling which is provide value versus talk about how you could provide value show results versus talk about how you could show results it's a very undervalued way to sell and to show that you will be a good partner this would be the first time anyone has ever compared us to palantir i'm not sure i deserve that but um but i appreciate that what What do you believe today that you didn't believe a year ago when we last chatted?
6:48I love funds that target high ownership relative to the size of their fund. That sometimes means more concentrated funds. But I would say it is increasingly difficult to invest in funds that have like fewer than 20 companies. Or 20 is arbitrary, but like somewhere around there, like fewer than 15, fewer than 20. We have done some. We have not done many. But the bar is very high for us to do that right now, probably higher than it was historically. um and in particular like deep tech is an area that feels like it might benefit from more shots that seems like it might benefit from more shots on goal and out of all sectors deep tech is one where we're comfortable with a bit less ownership relative to fund size the wins can be so big and having a few more shots on goal in those cases does feel a little more comfortable it's not like a far deviation from the strategy we've always had is just a slight preference for a few more portfolio companies.
7:46Like 25 to 35 is a great place to be for us and we can do funds that have more. These are typically funds that are still getting good ownership relative to fund size, but maybe slightly lower than we historically preferred, especially in deep tech. You started by saying that you had a different thesis on what you thought was a good GP from other LPs. How does your view on what makes a good GP differ from the market. It's so interesting because when you talk to other LPs who are focused on these early stage or small venture funds, they might say that they're looking for similar things. And they'll say, oh, we're looking for these three things.
8:21And someone else says, well, we have a four criteria in our framework. And they kind of sound the same. And you're like, well, then it seems like you all should be investing in the same funds. And then you look at their portfolios and they have invested in no overlapping funds. And so what's interesting to me is like a lot of this is actually about the application of these frameworks like it's not like i'm looking for something that other people aren't or that i could easily list in a framework it's like you know i'm looking for people who wear glasses and we're very and they're very unique because they wear glasses they've had to struggle with you know eyewear or something and they've overcome this obstacle in their life something like no it's not it's not like so clear sometimes it's like a sense you have sometimes it's that like you have a a deep network of founders and vcs who are going to real talk you.
9:03And so the references that we're getting might just be different than the references that other folks are getting. We're all looking for the same thing. Let's say there was another group looking for the same thing as we are, but we have a different network. And we might compare notes. This happens actually. This happens not infrequently, where I'm looking at the same fund manager as another LP. We've both done a bunch of references. Plenty of our references are actually overlapping. Like we've talked to the same boundaries or VCs and we get very different feedback. And often mine is a little, um, maybe more constructive or someone might say like, oh, it's all positive feedback.
9:39I'm like, oh, that's so interesting. Like mine was not all positive feedback. And I still might invest anyway, but it does feel like part of it is just like getting real talk from people who actually know about things that matter, like that relate to like increasing the odds of a fund outperforming. and so I'd love to say there are certain things we're looking for that are different but there there are so many different kinds of LPs like some folks have similar they're looking for similar things but then we we don't get to the same answers I'll add one more thing like I think some things might turn people off that don't turn me off and some things might get people excited that don't get me excited.
10:17And I think that is in part because my time at QED really helps in a lot of ways. And this is one of them. And what I saw there was like, there can be a bit of a messiness on certain dimensions on the path to generating great returns. And sometimes it's not like, it doesn't look institutional if you're behind the scenes or it doesn't, it's not as clean maybe from a process perspective. But the reality is like, I saw what it looks like to win at a very high level over multiple funds for a very long time. And that kind of informed my way of thinking about early stage venture. And I have a comfort with some things that others don't as a result.
10:58And some things just like don't bother me that might stand out to certain LPs and worry them that don't worry me. Or what I'm trying to like pinpoint, which is hard to is like, I think I left that experience with a sense for what it takes to increase the odds of outperforming an early stage venture. It is based on one way of doing it. QED's way is not the only way. There are other models that have done really well. But it gave me kind of like instincts and an intuition about what a great venture fund looks like. And it's not always a clean, perfect pitch. It's not always the portfolio construction someone comes up with at the start of their fundraise.
11:33And that also gives me confidence to invest in funds that some others may not because I have sort of deeply held beliefs about what a great venture firm looks like even if on the surface it like comes through a bad or unpolished pitch or there are kind of other things that show up to folks as yellow flags. To use an analogy this is like front of the house back of the house in the restaurant. If people go into a restaurant it's a beautiful ambiance you have a great waiter a great hostess and you're the food is great but in the back of the house you go and there's chaos in the kitchen. If people knew what was in the kitchen, they wouldn't necessarily love the experience.
12:11But you actually know that not only do you not mind what's in the kitchen, you actually realize that that could be the source of housing. That's a way to think about it. Like, it's not like a total mess. And I certainly don't mean to suggest that QED is a mess by any stretch. Like it's an institutional, extremely successful venture firm. Like I don't mean to suggest that. It's just like, you get a sense for what like actually matters and how things, how the things that matter actually happen. Like, how did you source that how did you win that what does actually matter i think about it as two main criteria one is this vc needs to be getting in front of great founders very early be able to identify them and convince them to work with that vc and work with them after they invest that gets to can we build a portfolio do you think this this vc has increased odds of building a portfolio of very strong companies and then the second is like if they have a portfolio of very strong companies is there a portfolio construction such that that fund can significantly outperform?
13:07And most of the difficult stuff is in like the first bucket. And yeah, like a lot of it is like, are these people getting in front of great founders out of before inception? How are they doing it? Why are they doing it? Are they doing it in a way that's repeatable and sustainable? Like over time, this is likely to continue. And from a picking perspective, it's like, what evidence do we have to believe that they're picking great founders and that like the majority of great founders they're meeting or they have an opportunity to invest, they're investing and like they're making the right decisions.
13:37And then from a winning and sort of value add perspective, which I see is related, like are there sustainable reasons why the best founders are going to work with these folks? Sometimes the VC is the only term sheet on the table, but the founder still needs to pick them. And more often there are others and they need to win in a somewhat or very competitive process. And you want to see sort of like sustainable competitive advantages when it comes to winning. They're often related to adding value. I mean, QED is like a clear example of this. Like who in 2007 or 2008 was investing in fintech who had anywhere near the operating experience or domain expertise in fintech as the QED team.
14:22They were like, I mean, it includes one of the two Capital One co-founders. Any founder in fintech should want to talk to them. You can see why they would have an advantage when it comes to picking and winning and helping companies after they invest. And so that's like a good example. But there are so many today. There are so many now. You mentioned that you'll run one set of diligence with the same GP as another LP. And you'll even have the same references as the other LP. And you'll get qualitatively a different feedback from the market than the other LP. What would you advise LPs that are trying to get more of this real talk?
14:54How can they uncover references and how do they get references that tell them the truth? It's such a good question. I even talked to other LPs about it because when this happens, the conversation quickly turns to like, hold on, what? How did someone tell you? How did you get that out of them, basically? Like, what happened? What did you say? I've had that conversation with some very experienced LPs where it's like, but what were the questions you said? And like, how did you start the call? Do you think your personality might be why people? Well, yeah, yeah. So like, so I think there are two, I think there are two main things, maybe three.
15:30One is like, often these are just people I know. I've known them for a long time and we've helped each other for a long time. And they're going to be real with me because our relationship is personal and is sort of, is long term. And they, they, hopefully they would feel like they need to do that. It's like, I would do that for them. The second thing is probably related to, yeah, personality conversation style, just like how you have conversations with folks and being warm and open and transparent and disarming. And then the, maybe there's a third thing, like my prior career is like as a lawyer and I was mostly doing trial level litigation and for seven years.
16:21and i do sometimes feel that like you know you're kind of deposing someone there's like you're sort of having the conversation go to a place that um is more likely to lead to real stuff and um asking questions in a certain way it's interesting because a lot of people might think people are not active lbs they might think it's a reference it's a check the box but in many ways this is the source of alpha because it uncovers somebody's past behavior which is essentially their future behavior how important are these references how much are are they an advantage to you i mean they are at the center of this work because you either don't have much of a track record or you do but it's from so long ago there's a question about how relevant it is and so you always need to know like how did this happen like how did you meet these people what have they done with you what constructive feedback do you have you you want to understand the round dynamics you want to understand um why they picked these folks who else is on the cap table how they compare to those folks how they compare to other folks who didn't get in but we're trying to and what kind of companies they send to these founders or to the gps and it comes to life the the the vc like comes to life in the references somebody needs to be at a certain cross a certain certain threshold for any LP to be willing to spend the time to do references but at that point it's so reference strip that is the diligence in many ways once you check the boxes that they're they have no criminal background they're you know they're they're they're once you check the kind of yes no boxes the references are essentially diligence prior to having an extensive track the work you that I would do before deciding to do references screens out like 95 of funds so like we're not doing references on that many funds um but yes the references would typically drive the investment decision it's just that we can screen out most of it before we get to that point you often have a very good sense for what the references are going to be like you still need to do them but often before i do them it's like i think i think i get how this one works i understand what this is and that doesn't mean i'm assuming the references will all be good i just kind of strong feelings about what they are likely to be.
18:40And it is often true. I'm rarely very surprised in references. There are certainly times when I think I'm going to do an investment. When I think we're going to make an investment, we do references and then we don't get there. But there are rarely like big surprises in references. I haven't had that. Or at least I can't recall. Support for today's episode comes from Square, the all-in-one way for business owners to take payments, book appointments, manage staff, and keep everything running in one place. Whether you're selling lattes, cutting hair, running a boutique, or managing a service business, Square helps you run your business without running yourself into the ground.
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20:30it's like back to the first two things i mentioned it's like this portfolio structure is not a fit for us that's like a sort of easy objective one um or like we're just not seeing increased odds of like kind of building a portfolio of great companies from like a sourcing picking winning so by the time you're on your reference process you've essentially ascertained that if these if this fact pattern were true you are likely to invest and now you have to ascertain whether what this person has been telling you is true yes that's a lot of it it's also just fishing for other things. It's fishing for, I mean, you're kind of always looking for like reasons not to invest.
21:04Cause like then it's, then it's easy. You're just like, well, not investing. That's easy. What's hard is like when it all looks great and you're like, Oh my, I might need to do this one. Like exciting and kind of scary. It's like, man, the bar is high. If we're going to do one, like that's a big deal. And, um, yeah, sometimes it's like, man, I've tried to figure out why to not invest in this and I can't find enough reasons. So I think we need to do this one. Sometimes it almost feels that way. Like I'm really trying to disprove this. I think one of the biggest disconnects in the venture market for GPs is that the average GP is so incredibly unique and in the top 1 % or top 0.1 % sometimes in society that they oftentimes fail to grasp the context within which they're operating and how average being so excellent is in that space.
21:56tell me today we're obviously in a bear market in terms of emerging managers and being able to raise capital i think that's uncontroversial to say what what does it take and what's the bar for an emerging manager to raise today it's high but you know and you can say it's a bear market and like you're right but i feel like it's almost always a bear market for an emerging manager the odds are always against an emerging manager it's so hard to convince people when you have a limited track record and especially in an asset class that is has such dispersion um of returns and where manager selection is so critical people definitely don't want to get it wrong the price of getting it wrong is is high like the cost of getting wrong is high and so yeah i mean i guess i kind of go back to the framework i have like just let's step back what's the answer the answer should be like we think this can significantly outperform our investments in all other asset classes like what does that mean um for us like from a practical standpoint like do we see a plausible path to like five to ten x fund here um like obviously that is extremely successful let's say asymmetry right so if you take away if you look at the median return in venture it's poor it's actually slightly below private equity but if you put in that asymmetry you that 10, 20, 30x fund, then it started, the mean is actually pretty good.
23:23So the average return, not the median return. So what that means is every shot on goal that you have has to have some chance of that asymmetry or else you should be investing into private equity. To me, like, we all need to have an answer for like how investing in venture, how the returns you can, you can reasonably expect from a venture fund you're considering can justify the illiquidity and the risk you're taking by investing. and to me that means like it needs to be able to significantly outperform other asset classes what does that mean like top quartile top decile it's really like it feels like top decile and so the bar is very high and who can do that like you have to be in great companies and you have to have strong portfolio construction you have to have enough ownership in your best companies to generate great returns at the fund level and so yeah that's what we're looking for um and i think the challenge is like lps see a lot of gps but gps may not see the pitches of a lot of other gps and so sometimes it's hard to have a like a relative have like a good benchmark for like how they compare from from a pitch or differentiation perspective like they may be talking to each other and seeing each other in the market that doesn't mean they see how they're positioning their firms or or all the ways that they're trying to increase their odds of outperforming Said another way, a rule of thumb is before an LP underwrites investment or leads investment in GP, it's good for them to have one year of experience.
24:53It doesn't sound like that long, but in one year, they might get 20 pitches a week. So they might see 1000 managers across asset classes, but they see 1000 managers before they actually get a voice or get a chance to say what good looks like. how many pitches has a gp seen on average maybe they've been at some kind of conference where somebody's pitching in front of a crowd but they don't have that much context so there's this disconnect between lp's understanding of the market and what good looks like and gp's understanding of their peers that's right and i don't i don't know how many pitches it takes to like calibrate but i'd say way more than 20 i'd say like 200 100 200 300 something like that like to to really kind of hone in on and at least 50 to get like the first level the obvious nose right so you have the fine-tuning the first 50 is like okay this is clearly not even in the bounds we're not going to diligence and then maybe another 250 to zero in on like okay this is a top decile potentially versus this is slightly better than average and i don't know exactly where the numbers are they're probably different for everyone and it's in part based on like their experience before doing this but yeah i mean it's it's easy to go down the rabbit hole on funds early on that like a couple hundred funds into you're like i would i can't believe i spent time on that that was non-investable um yeah i don't know where the number what the numbers are but they're pretty high they're pretty high and it's not an iq thing it's not even an eq thing it's a rep thing so two people with the same IQ and EQ one person has seen 15 funds one person has seen 300 funds that person with 300 funds is just going to make fundamentally better decisions it's all IQ, it's EQ it's seeing a lot the challenge, one part of this that's so fun is like the venture ecosystem is evolving and it's not just a pattern matching it's changing, who's uniquely positioned to win is evolving and what worked well 10 or 15 years ago might not work well now.
26:53The people who won then might not win now.
26:59It's a... As an LP, I mean, you're constantly thinking about that too. Just like what's going on in the market, in these different sectors, and who's uniquely positioned right now to do well on a fund right now. And you're still early on as a fund of fund, but you've already attracted some of the very top LPs in the world. we share a lot of these relationships. How have you been able to bring in some of the top LPs so early? And what are some of your best practices for LP relationship building? Oh man, thank you for that. Yeah, I mean, I feel really fortunate to have like some sophisticated institutions and multifamily offices and single family offices.
27:47I don't know that I have all the answers. Like, I don't think there's a silver bullet here. I view this as a very long process. It's a personal process. It's a relationship and trust-based process. Ideally, I'm meeting folks through someone who knows us well and who the LP perceives as Signal. It really is personal. I'm balanced. It's like, let me tell you the reasons why you invest. Let me tell you the reasons why you should not invest with us. That's actually a really interesting... The personal component in particular is a really interesting aspect of this. We work very closely with some of our LPs and the relationships are like, it's almost like becomes a friendship more than a business relationship, even though it started in a business setting.
28:35We're talking all the time. We're texting all the time. We're doing a lot together. And they're very like personally important relationships to me, too, even though they didn't start in that setting. so that that has actually been a surprise like it's just naturally become very personal with many of them it's it's like a great joy in this work that i didn't really expect it's been a lot of fun it's kind of like brother in arms you start out being in a unit and in the army and you go through these trying times together those end up being even closer than your very close relationships it's a paradox of sort is that if you do something you see somebody's value you work together even if you might have different preferences or you like different teams you're from different parts of country you somehow that that working together bonds bonds you to your partners to your lps and other people that you work with professionally when observing you from the background it seems like you build relationships with gps similarly to how you build relationships with lps how are you building relationships with lps when it comes to before they invest talk to me about the life cycle of the relationship with an lp starting with when you first meet them to when they invest it's real talk about kind of why venture not why venture like real feedback on their current portfolios strategy how they're thinking about um the evolution of their venture book um it's doing what we say it's helping them think through internal questions it's helping them think through investment decisions it's helping them it's sort of like building a real partnership um we're like sometimes people are talking about how to how to um pursue a strategy change or how to build a venture program internally and like i'm i'm just kind of like a thought partner out here for a bit and when it gets to a point where it's appropriate and makes sense um maybe i'll be in the conversation in the early days like i'm just thought partner and and sometimes for some folks like slipstream's not the right fit like i'm not just pushing slipstream and i think that that does build credibility like it's not for everyone the strategy is not for everyone we are not for everyone and so um i think like over time over time you just like show credibility and you demonstrate that you're a person they can trust and who has good information who is in the flow who has like deep analysis um who's making decisions that they find compelling and hopefully someone who they could see themselves partnering with for time.
31:11But I don't know that there's like some magic bullet here. It's not like, oh, well, every three months we send this email and then the next three months. It's not like that. It's on a case by case basis. It's relationship driven. It's tailored to what's on their mind and how they're thinking about their strategy and their portfolio. You've referenced anti-selling, which is a common thing around top funds, which is telling people what you need to believe in order to invest in this case in slipstream tell me about anti-selling and how have you used anti-selling and what are some of the benefits to funds that use anti-selling i love that question this was something i i sort of saw at a very high level with nigel at qed like he is a very compelling analytical high eq thoughtful person and and that's one thing he does very naturally and it's very compelling and and i saw it and i think i just i'm working so closely with him kind of like naturally pick that up to some extent but it's also you know anti-selling could be reframed as prioritization of your information if it's not a fit for them then it's not a fit for you so it's not a sales tactic and that you're not trying to convert everybody through anti-selling.
32:31It's a way of prioritizing your time and your relationships. Yeah. Has that ever backfired or what's the best practices there? Okay. So first of all, to the premise of the question, like I agree with the premise. That's how I use it. I don't actually use it to try to convince people. It's like a filtering mechanism for all of us so that we all get the right outcome. Like it's not a win for me if someone comes into our fund. Let's say we get like some big LP and then they realize after they're in like, well this isn't a good fit for them and then they don't re-op like that's not a win i'd rather have someone who views this as a long-term fit and who really understands what they're investing in so i think and um i think the story i think it you know you should ask nigel this but like i think the way he used it really effectively was in hiring it's like trying to find the right fits like you know this is this is a great place for you if you're this type of person you like these types of challenges and this may not be a great fit for you if you you know would respond in certain ways to certain situations or who wouldn't like certain aspects of this job basically and that's like important from a hiring perspective of course like you want the right company fit you don't want like high turnover quick turnover and so for me like it's helpful and for gps i think it's helpful in a lot of ways um it's helpful when they're fundraising it's helpful when they're trying to convince the founder to work with them or or filter them out right um but like what are the best practices for doing it like i think i would say like you don't want to go too negative like you want to you it allows you to frame the negatives in ways that you want to frame the negatives now in reality like i'm a i'm i'm pretty direct so i'm not like i wouldn't say i'm like so calculating or strategic about it like i i really do want to talk about the sort of both sides of the coin in an even-handed, incredible way.
34:20How would you use anti-selling that actually has a trade-off? And how would you use it as a way to actually filter through LPs? Or how have you used it? It's a very long-term, it's a very illiquid investment. It takes a long time to generate meaningful DPI. And it's not the right fit for some folks. That's one example. And I want people to understand the likely timing of capital calls and capital distributions sometimes that does weed people out like i think i have certainly there are some people who i have spoken that way to and they've decided it's not the right fit and that's that's that's a good thing for us too it may not feel like a short-term win and maybe it's not a short-term win but like it's it's a long-term win what are you most excited about as an lp and seed funds today and what do you see on the frontier over the next five to ten years from an investing perspective what i'm what gets me very excited is like two things i love being early in a process with the gp i love working on their portfolio construction their fundraising process constructing their lp base putting their materials together that's a lot of fun for me um i'm excited about that i really enjoy that um we do that a lot i think it helps build our brand i think it helped i'd like to think it helps the gps it's also just like a lot of fun personally for me i really do enjoy that another thing i'm excited about is like i think we're seeing innovation around how to get to great talent before it's consensus i and i like that um sometimes it's going it's working with younger founders sometimes it's working with founders who are um employed at another company and have not committed to starting a company of their own that gets me excited i think like you know some things we'll see coming up is like increasing involvement of ai in all aspects of um investing i think we'll see it more over time.
36:25And it will create very interesting opportunities and create some interesting questions for LPs, like who need to be able to evaluate which venture firms have increased odds of generating great returns. Thanks so much for jumping on and appreciate you. Appreciate your friendship and looking forward to catching up live. Yeah, likewise. Thanks again for having me and it's always fun to be on with you. That's it for today's episode of How to Invest. If this conversation gave you new insights or ideas, do me a quick favor, share with one person in your network who'd find it valuable or leave a short review wherever you listen.
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From the publisher
What does it actually take for an emerging manager to convince a top LP to invest?
In this episode, I’m joined by Alex Edelson, Founder of Slipstream, and one of the most respected LPs backing elite seed funds today. Alex pulls back the curtain on how LPs use AI, what “real talk” references look like, how he evaluates GPs, and why only a tiny percentage of funds ever make it through his screening.
We also dive into portfolio construction, picking and winning founders, why deep tech requires more shots on goal, and how Alex builds long-term trust with the world’s top institutions.
This conversation is a masterclass in LP underwriting and what separates good managers from truly exceptional ones




