In short
Podcast Notes: How I Invest with David Weisburd - Episode E328: Why Most Funds Get Rejected in the First Five Minutes
Overview In this episode, David Weisburd interviews Jorge Felippe, CEO of Almulla, a Dubai-based single-family office. The discussion focuses on the intricacies of building a high-conviction private markets portfolio, emphasizing the importance of alignment, patience, and a structured approach to fund selection.
Key Themes
Reasons for Rejecting Funds
- Alignment:
- Importance of fee structure and GP commitment.
- Minimum GP commitment of 2% is required, though 10%+ is preferred.
- Governance:
- Strong systems and fund structure are essential.
- Focus on maintaining favorable tax situations and avoiding rapid fund size doubling.
- Growth Management:
- Preference for funds that do not rapidly scale in size, thus ensuring focus on performance rather than management fees.
The Importance of Consistency
- Successful funds maintain their focus and strategy without drifting away from their core competencies.
- Consistency in investment strategy is crucial, particularly as firms scale.
Emerging Managers
- Felippe expresses bullishness on emerging managers, especially fund ones, citing their strong performance potential.
- Emerging managers often have strong pipelines and motivations tied to their reputations.
Track Record Verification
- The challenge of verifying a manager's track record is discussed.
- Importance of sourcing references from CEOs of portfolio companies, as they provide unbiased insights.
Direct Investments vs. Fund Investments
- Almulla prefers investing in funds over direct deals due to management complexity and the challenges of monitoring direct investments.
- Direct investments are viewed as a capability, not a primary asset class.
Governance in Family Offices
- Governance is pivotal in managing family offices, particularly in engaging multiple generations.
- Establishing a clear mission and vision is paramount for long-term sustainability.
Investment Strategies Barbelled Approach
- Almulla employs a barbelled approach to venture capital:
- Early-Stage Investments: Focus on early-stage funds to capture high-potential returns.
- Pre-IPO Investments: Invest in companies that are closer to market readiness and profitability.
Fund of Funds Strategy
- Utilizing a fund of funds approach to access high-performing early-stage managers while mitigating risk through diversification.
Final Close Investments
- Almulla has shifted its investment policy to focus only on final closes to avoid cash drag associated with delayed capital calls.
Challenges in Family Office Management
- Balancing diverse stakeholder interests within the family office.
- Managing expectations and performance pressures, particularly in relation to DPI (Distributions to Paid-In capital).
Key Takeaways
- Patience and Flexibility: Family offices can afford to be patient investors, offering flexibility that larger institutional investors cannot.
- Collaboration Among Family Offices: Generally, family offices are more open to sharing information compared to other LPs, facilitating greater collaboration.
- Focus on Strengths: Felippe emphasizes the importance of leveraging personal strengths and working with complementary partners.
Conclusion The episode encapsulates the strategic considerations for family offices in navigating private markets, highlighting best practices in governance and the thoughtful approach required for selecting investment partners. Felippe’s insights offer a roadmap for effective fund investing and the importance of maintaining alignment and integrity in the investment process.
For more insights, follow the "How I Invest" podcast to stay updated with future episodes featuring top investors.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOKey Reasons for Fund Rejection
0:45 to 2:30
Exploring the three main reasons for rejecting funds: alignment, governance, and growth.
“there's a lot of things that we look for, but it's really how strong the systems are, how the structure is set up for us.”
The Importance of Alignment
2:30 to 5:30
Delving deeper into alignment, discussing GP commitment and fee structures.
“That's consistency is the critical variable here.”
Governance Structures in Funds
5:30 to 8:20
Analyzing the significance of governance structures and their impact on fund performance.
“I want to double click on that because a lot of people think a track record is a track record.”
Scaling Funds and Maintaining Alpha
8:20 to 11:40
Discussing how successful funds maintain their strategy while scaling AUM.
“helping investors spot inflection points weeks before they show up in earnings or consensus estimates.”
The Case for Emerging Managers
11:40 to 14:00
Exploring the advantages of investing in first-time fund managers and their unique motivations.
“you know, opportunities, things that they like or they don't like.”
Investment Dynamics in the Middle East
14:00 to 15:00
Discussing how Middle East funds are evolving in the investment landscape.
“they're really focused on being the first call.”
Changes in Investment Policy
15:00 to 19:40
Exploring the shift to invest only in final closes and its implications.
“So there was one particular case where for two years we had 5 % of the capital called.”
Understanding Cash Drag and Investment Strategies
20:40 to 26:07
Examining the concepts of cash drag and the importance of investing strategies in private equity.
“They're doing it because they want to show a higher IRR when they go out to fundraise for their next fund.”
Governance in Family Offices
26:07 to 28:00
Discussing the importance of governance and clear objectives in family offices.
“So I thought it was a good way to get that sort of, early stage.”
Establishing Governance in Family Offices
28:00 to 29:42
Learn the best practices for governance in family offices, emphasizing clarity in mission and family engagement.
“Taking off your Almoola hat, just in general for single family offices, what are some best practices for establishing the best governance?”
Show all 15 chapters
The Importance of Structure and Succession Planning
29:42 to 30:53
Understand the significance of structuring family offices and planning for succession to ensure longevity.
“It started with the vision and mission, the very basic.”
The Advantages of Family Offices in Capital Markets
30:53 to 32:02
Explore how family offices possess unique advantages such as patience and flexibility in capital markets.
“There's obviously challenges in working within a family office, just like there is in endowment, pension fund, foundations.”
Timeless Advice for Young Professionals
32:02 to 32:43
Discover essential career advice that emphasizes focusing on strengths and enjoying your work environment.
“In the next fund and the following and so on and so forth.”
The Flaws of Traditional Career Development
32:43 to 33:58
Uncover the pitfalls of focusing on weaknesses instead of leveraging strengths in career development.
“It's, you know, I work for BCG and it's a typical case, like even in the interview, let's say I'm interviewing you, David, and you're not very good at maths.”
The Value of Emotional Intelligence
33:58 to 34:52
Learn how emotional intelligence can enhance professional relationships and success.
“And then together, you achieve much more.”
Transcript
Automatic transcript. May contain errors.0:00Last time we chatted, you said that we reject most funds before we even see the IRR. What's the main reason why you would reject a fund? I would say there are three key reasons. First one is in terms of terms and alignment. Second on governance. And third is around the way they are growing. So let's start with the main one for us is the alignment, the importance of alignment, the fee structure, but also the alignment of the GP with the GP commitment. This is for us is a critical figure that we look at as a KPI. and if it's anything below 2%, we reject straight away. So 2%, GP commit, absolute minimum.
0:33What do you like to see? We like to see 10+. 10+. 10+. And we've been in funds that are 30 % GP commits. We've been to funds which are 20%. And we really chose the skins and game. On the governance side, there's a lot of things that we look for, but it's really how strong the systems are, how the structure is set up for us. We are based in Dubai, in UAE, and of course the tax situation is very favorable to us. So we need to make sure that it's kept throughout the structure of the fund. And finally, we hate funds that just double in size for every vintage. So we are very, we want to see people motivated for the performance and not the fees, on the management fees.
1:09At some point, you end up in an asset management business versus an investing business. That's right, that's right. Where do you hit that point? Where does a fund start to feel more like it's making money off of management fees versus Gary? Eventually it does happen. I think it's just part of how things develop and how funds grow over time. But I think it's really one of the things we look at is also like who gets the carry. And you have situations when it's only really a very few number of people in the fund that gets that. We don't like it. We like when it's widely distributed across the investment team and also support functions and others.
1:45But yeah, I think it's hard to put a number on it, but I think anything above a billion of AUM, it's measurement fees play a huge role already, right? I'm curious. There's obviously franchises that have grown successfully. that have been able to scale AUM and keep their returns. Founders Fund comes to mind among other venture firms. What's the common thread between the funds that are able to scale and still generate alpha? My view would be that they keep their edge and they keep their focus and their strategy. So there's no strategy drift. They keep doing what they're good at doing. Sometimes they could go up the chain and do bigger ticket sizes.
2:18That's one reason why fund sizes can grow. But usually, you know, I think those managers have the discipline of keeping with the same focus, the same strategy. And they just repeat that consistently. That's consistency is the critical variable here. So if they're doing a non-lead, a smaller check in seed, and suddenly they're trying to lead series A, that's almost like just a whole different business. Exactly. Or they say, we're going to grow the portfolio size from 10 companies to 50 companies. It's a very different strategy. They're a different relationship with the companies, right? You have to re-underwrite them in the new strategy as if almost you haven't invested before.
2:56That's right. That's right. So you're bullish on emerging managers and even specifically fund ones. While most LPs are not deploying in emerging managers today, why are you so bullish? Research shows that the best performing funds are the fund ones. The problem is that there are many of them and only a few of them actually do well. And very few of them will get to fund two, three, four, and so on and so. So you do get the alpha, you do get the performance, but it's just hard to find them. I think one of the reasons why they work is because it's basically your own shot. If you're doing your fund one, it has to work.
3:27Otherwise, you don't have the... It goes back to the alignment. The alignment. Usually, they have very strong pipelines. That's one of the things I noticed with fund ones. They've been working on that idea for a number of years, usually. And they would have a very strong pipeline of very high conviction deals that they are ready to do, and they just need to raise them on. Of course, that is the hard part for an emerging manager. But I think the pipeline is there. The hungerness is there. They're hungry. It has to work. There's their reputation on the line. and they are fully aligned on terms of performance, right?
3:56Because usually they are smaller funds and what really matters is the carrying on the management fee. Some of the best venture funds ever were actually not venture funds. They were the personal investment funds of Mark Andreessen, David Sachs before they became VCs. And one of the reasons for that is they had just come out of the startup network. So they were literally just investing into people that I'd worked with, that they had long track records of knowing how somebody would be as a portfolio of CEOs. And as you go from fund one to fund two, fund three, your network actually sometimes starts to age out.
4:23Tell me about that. You know, I don't have the experience of being on a VC fund myself, but you can see how that happens. You, of course, for a fund one, you take your best contacts, the best network you have, and as you said, those people inside out. Because, you know, if you think about venture, especially early stage, you're investing in the person. The idea might even change or pivot later on. But the people are really, you know, they are really what will make sure that investment works. So I think you have a huge advantage as a first-time fund, having that network coming out of that network is another.
4:57So one of the strategies we look at is also managers there, although they are the first-time fund, but they are either coming from another fund or established platform, or as you said, they are coming from that startup ecosystem where they do have the network. So they might not have an institutional track record, but they have a track record working on a previous fund, so they have some attribution, or they've been angel investing, they have that track record. Exactly. Exactly. It's always tricky to verify that and to do the audit of the attribution. That's one of the things we look for. You know, the best fund one performers are also the ones that have that history, either as an angel or as a part of a larger platform.
5:30I want to double click on that because a lot of people think a track record is a track record. But sometimes history is a little difficult to ascertain who owns what, whose track record is it? Was it the brand? Was it the manager? how do you go about asserting a manager's track record and really figuring out whether it's actually them that achieve these returns we were looking at a hedge fund not venture but yeah you know a hedge fund that had a 12-year track record but 10 out of the 12 years the gentleman was part of the family office and he was running you know the same strategy inside a family office with very limited growth but a phenomenal performance and and somehow part of his deal with the family office when he left was that he could take the track record and the full attribution, etc.
6:14And that was the key question we had, the diligence. Is this real or not? Was it him really? Was it the strategy? Is that the same that he's doing? Because then he did for two years on his own as a fund manager. And ultimately, he had a BDO audit report that was shared. And of course, those things can be fabricated. We check with BDO itself if that was a real report, if it was really done. Of course, they couldn't tell us if the numbers were correct or not. is all confidential, but at least they could tell us that yes, this is a BDO report, it's not a fraud. So that was a real example where we went lots of steps to try to really verify and make sure, because the whole investment idea was predicated that that track record was real.
6:54So this is one example. I think overall in VC and funds, we ask for the information. It's very hard to verify if the information given is real, unless it's coming from, let's say, the person is coming from another fund and then you can call and verify, is that true that he works on this, this, this deal? So that happened once, we did it. But overall, we just have to take a face value of whatever is given. Otherwise, we don't have that many resources as well to go and do all those verifications. I think that particular case of the hedge fund, because we want to do a meaningful ticket, we did an extra mile there.
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8:37From company filings and brokerage research to news, trade journals, and more than 240 ,000 expert call transcripts. That context turns raw signal into conviction. The first to see wins, the rest follow. Check it out for yourself at alpha-cents.com slash how I invest. It's all probabilistic. People, I think, have a hard time understanding that the world in general is probabilistic. You can never know anything for certain even if it was their track record. Maybe now they're in different stage of their life. Maybe they just have kids. There's so many variables. You're trying to come to the best possible answer.
9:08I've had many conversations with LPs about attribution. I actually think there is a right answer. Most things are a little bit nuanced. But I think if you go, I think the source of truth is the CEO of the portfolio company. Why? If you go to the CEO of the portfolio company, they're going to tell you, A, why they made a decision, who provided the value. So another way, they're the least corrupted in the entire - I was surprised with that. I was in a real life situation where I was in a P fund. And we had this portfolio company with the CEO. And I was very close to him. And he was then given us a reference, you know, for reference checks for other LPs, etc.
9:42Or other, in this particular case, was another portfolio company that we were looking to acquire. And he gave a very positive feedback. And I knew that he wasn't happy with how things were going. There was a lot of micromanagement on the P side. And then I asked him, why did you lie? Why you didn't tell the truth, right? He told me, because if I lie, it means that I did a bad deal, right? Why did I sell to this particular fund? And it would look bad on me that I chose to give a majority stake. And I thought, wow, that is true. It would look bad on him if he says that, you know, okay. So sometimes there are other companies.
10:20So I think, yeah, you have to be careful. You have to be careful. You really need to know the person, which in most cases is very difficult, right? I think references are the most underestimated aspect of alpha in investing. Why? Because they're boring. They're hard. We talked about this earlier. But also, a reference is not a reference. You could have two institutional LPs on a single call. Let's say there's a third party asking the questions, and they'll have two completely different reads on the reference. There's an R to it. True. But among FEMI offices, the beauty of it is that we share a lot of things.
10:51Incentives are aligned. And we're not competing with each other. We're not competing for deals. We're not competing for allocation in funds. And if you ask a family office, even if you don't know the CIO or CEO very well, they will give you, I think, most cases an honest answer. You're right. You might hear different answers from the same manager. One likes, one doesn't, which makes it hard in many ways. But at least, you know, the network is so strong that people are very open to share and give their honest opinion. Double click on that. I think family offices to 99.99 % of the world are this very opaque, secretive community of essentially billionaires.
11:25Talk to me about how family offices work with each other and where there are areas for collaboration. Is there areas where there's competition as well? There's this myth that family offices do club deals or invest together. And I think this is really the minority of the cases. I think in most cases, the collaboration is purely sharing, you know, opportunities, things that they like or they don't like. Referencing is super powerful. And I think overall, people are always very open to disclose it. I think it's very different, for example, with sovereigns. They don't share anything. But family offices are very open to share.
11:58And in a lot of cases, you know, I don't see cases of competition, to be honest, I think. Because you might have that in families that like to do direct deals. And, of course, you have limited capacity. You have limited access. But that's not what we do. So I think, you know, that could be one situation where there's competition among family offices. But in general, there isn't. You had this internal discussion whether you should do direct deals or not. You decided not to do direct deals. Why is that? We see direct deals not as an asset class, but as a capability. So unless you have the capabilities to do it, you know, you shouldn't do it because it takes a lot of effort.
12:33It takes a lot of bandwidth across, you know, among the team. And because they are single name checks, you have to size the check very well. So usually you have to do smaller checks. And that creates a problem because you do all this work and then at the end you write a very small check. So we rather do funds where you have also a lot of work to diligence. But once a fund is selected, then you can size it well. The other thing is the complexity to monitor and track a direct deal. It is very hard to get the information from the companies. It's very hard to aggregate those things, to keep a close eye on it.
13:10When we do, for example, an audit, we need to have the numbers for December. And there's always a pressure, like when is the audit coming out, etc. etc. So directs are a headache in that sense. You have no control also around the exit timing. Usually they always say, oh, it's going to be the next 16 to 24 months. Yeah. And it never happens. Always. I used to hear 18 to 24 months, but I guess it's now 16. Yeah. It's tough. It's tough. And you have such a small stake that you don't even have access to the company itself. So in our case, we only do directs if there's a real reason for us to be on the cap table.
13:42And in most cases, we'll be... And we've done one or two where the company actually wanted to expand in Dubai or the UAE. You have a right to win us. Exactly. And especially what we say, especially in the Middle East, is that if a deal gets to my desk, it's because it came to all the desks in New York and LA, Miami and Europe and London. In the Middle East, UAE, Saudi, they're really focused on being the first call. Do you think that's evolving now that the Middle East is getting the first call on these because of the size of the checks? Or do you think they're still kind of second to the US? I think they're second.
14:12Maybe the exception could be the sovereign funds because they have a lot of firepower and they have a lot of capital to deploy, big checks. So I'm sure they are getting first calls for some of the strategic deals and you see that happening, right? But for family offices, definitely not. Definitely not. Speaking of fund investing, you just recently changed your investment policy to invest in the final close only. Talk to me about that. This came out of our portfolio four years ago when I joined the firm at zero private markets allocation, right? Only real estate, but nothing on PE, venture, private credit.
14:46And we started deploying. And what we notice is that a lot of the funds will take a long time to come to their sort of fundraising end, right? The final close. During this entire period, they use facilities or, you know, and they will not call any capital. So there was one particular case where for two years we had 5 % of the capital called. Basically just to pay the measurement fee. And the principles, the mentality is like once you make an investment, the money goes out of the door. You start accumulating all the returns, you get distributions, et cetera, et cetera. And of course, when you pitch, let's say, a private equity fund, you're saying, oh, you know, we're going to get 20 % IRR.
15:23And then when you report on a monthly basis and you see that, you know, the IRR is minus five, minus 10, minus, of course, it's a J curve, which is in itself a hard one to explain. Let's be honest. Subscriptions out of fast. Streaming services, apps, memberships you forgot you even signed up for. And canceling them is usually a pain. That's where Experian subscription cancellation comes in. Experian can take the pain out of canceling subscriptions by handling it for you. You just keep the ones you want and put money back in your pocket. Over 200 subscriptions are cancelable. You can also save money by letting Experian negotiate the rates on your bills.
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17:58Get started with Experian app today. Results will vary. Not all bills or subscriptions are eligible. Savings not guaranteed. Paid memberships with a connected payment account required. See Experian.com for details. And to accept. You must feel it. It's hard to internalize until you feel it. Exactly. And for someone that never done it before, they start asking questions. Is the manager doing anything at all, right? Are they just sitting on the commitment and not doing deals? And then you explain, no, they are, but they are borrowing money. Why are they borrowing money for that? Why are we, I'm paying interest on this?
18:27And again, the capital, it creates a cash drag in the portfolio because we have that cash. Let's say we commit 10 million. You know, you would think about, okay, two and a half million a year. Yeah. Four-year capital call schedule. Exactly. So this$2.5 million, I cannot have to sort of keep almost like cash or quasi-cash. Why is that? Can't you put that money and put it in public securities? Typically, you have 10 days for a capital call to call in your money. Why not just put it into S &P 500 or MSCI or something like that? The reason is because we have an SAA, a strategic asset allocation, where we have an equity target.
19:02Our case, for example, is around 25%. and if I take this$2.5 million and put it in there, that$25 will go up. So I would be unbalanced. You'll be over-allocated. Exactly. And again, we have our equity allocation, so I don't want to have to use that cash, the committed capital for that. So that's why we changed to final close because then at least in most cases, very quickly you get that sort of 25, 30 % of the fund out of the commitment, out of the door very quickly. The other advantage is that because we are targeting a high concentration on private markets, the quicker we deploy, the better.
19:38So velocity is also important to us. You want your capital at work. Exactly. We like, for example, Evergreen funds. They are beautiful because of that. Because you go straight. There's one capital call. So managing capital calls is another headache. Yes. So you have one capital call, the money's out of the door, and you start accumulating. That's one reason why we also have been doing a lot of Evergreen. I've had pension funds on a podcast that are investing into Evergreen funds because of this cash drag. Yeah. They realized that that 200, 300 basis points they could get per year is actually alpha.
20:04And if you think in the long term, because you're 100 % invested, if you think about a 10-year period, you know, comparing to the traditional fund where, you know, you're at best, on average, 60 % invested, you need a much lower IRR on the evergreen. I think the metrics are like, to get a 2x, you need a 9 % or 10 % IRR versus a 20 % in the traditional private equity fund. So it's a huge, half the IRR gets you the same like. And this goes really at the heart of incentives of private equity and to somewhat venture managers, which is they want to boost their IRR, which is why they're using the strategy.
20:39They're not doing it to annoy the LP. They're doing it because they want to show a higher IRR when they go out to fundraise for their next fund. That's right. That's why they use it. That's why IRR for us is not a key variable. It is important. But we like Moik. We like the DPI, of course. Track record on that is very important. You have situations where you have funds, back to the VC world where it is a 2018-2020 fund with zero DPI, it's a massive red flag for us. How can in seven years they couldn't distribute a single dollar? It's not a good sign. I had Alex Ambrose from the Allocator Training Institute.
21:17He was formerly at Cleveland Clinic and a bunch of other institutions. And he gave me the stat, 50%, 5-0 funds of the 2000 vintage are under 0.1x DPI, 5-0. So you have heads or tails, whether your fund that you invested six years ago has returned less than 10%. Yeah, exactly. What are the downstream consequences for endowment? It makes sense. They have to pay tuition. They have to do all these things. What are the downstream consequences for family offices when they don't get their capital back? We're fortunate that we have capital inflows coming every year. The family still has, you know, they still own operating businesses that generate dividends.
21:50I'm not involved in those, but they do get this inflows every year. so we don't have a problem that we have to have a self-funded portfolio, which I think most of the endowments have. So in that sense, we're okay. We are patient. We don't have that pressure that we need a DPI to fund the commitments. But I think for someone that endowments are a classic case where by design they built a self-funded portfolio, they're definitely in trouble, right? If their capital doesn't come, they cannot. The David Swenson-Yale model assumed a 25 % DPI per year. 2024 we had 9 % 2020 which was the lowest I think since 2000 2025 we had between 9 and 10 % it's not yet finalized and that's the exact that's the news so two and a half times less liquidity than the model suggested and that's just having all these problems in terms of liquidity in terms of asset allocation so it's a huge creates a good opportunity on secondaries yes tell me about that it's something we like as well as a diversifier but also because we started investing four years ago it's great to have access to secondaries so we can get a 2000 2000 you know not 2020, 2021, 18, 19, vintages, which again, secondaries also have a role in terms of generating DPI quicker.
23:01So we like that as well. So it's an opportunity. We like it. It's a huge diversifier for our portfolio. I obviously love venture, but a strategy is only as good as you could apply. And if you're not getting DPI to year eight, the worst thing that happens is people stop investing to venture. The venture is something that you have to stay in. If you're in a good fund and you miss a fund, you're in the penalty box forever. So having that mitigated J curve could really keep you in the game, which is the most important thing. That's right. That's right. Speaking of venture, you have a barbelled approach to investing in venture.
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23:31Tell me about your investment. On one side, we like early stage, either through emerging managers or established managers as well. And we like the pre-IPO. So one is really for the true potential venture, like a lot of potential investments that you have from early stage that can really return the fund. And on the other hand, we have this pre-IPO approach where you're investing companies that don't have the market fit, the challenge, they're already generating revenue, that's a lot of times profitable, ready to get... The cream of the crop, kind of like the private max. That's true. It's also a great way to, as you're thinking that the stakeholders I have to manage, a lot of them like direct deals.
24:07They all want to be in the exciting names. SpaceX, Anthropic, FNAI. You name it. So doing a pre-IPO fund is a great way to get access to all of those. with a diversified approach and having, hopefully, fund life, which is much shorter. You're telling me you invested in a fund with a two-year investment period and a six-year total fund? Yeah, six years. Four-year harvesting. Two plus four, yeah. Do you see the venture capital model changing from a 10-year to an eight-year? The early stage is very difficult. It's going from 10 to 14. Yes, it's actually going the opposite way. So I don't think it will.
24:44I don't think it will. I think it's one of the challenges is exactly that companies are staying private longer. So the pre-IPO or the growth funds or they have the winner's funds, those sort of vehicles, I think these are going to grow. Because these companies are not going to the public market and people won't have access to them. So these are ways to get this access. Of course, they're all access constrained. So I think that that will be something that I see a trend of more and more funds in that space. So either the CoCoInvest, the winners, the pre-IPOs, et cetera. And you're accessing early stage managers in a fund of fun.
25:24So fund of fun is somewhat of a dirty term and it implies you don't have access, but you've chosen to use a fund of fun around fun ones. Tell me about that. Again, going back to the idea that, you know, fun ones do perform better, but it's hard to find them. You know, who is best place to find them? Someone that has access and knows a lot of them and look at hundreds of them and then choose the best 10, 12, 15 funds. So that was the approach we took. I'd say, listen, this is an elegant solution for that. We have one fund, so it's one capital call cycle, et cetera. You, of course, you have to trust the manager that you'll be able to sort of source or identify who will be the winners.
26:03But then you have access to 15 different funds that you never invest by yourself, so many. So I thought it was a good way to get that sort of, early stage. You kind of have this double-edged sword in fund ones where they are the best returning, but sometimes they do really bad. Sometimes they do really good. You have the spikiness. With a fund, you're able to flatten that and capture some alpha, hopefully. Yeah, that's the goal. That's the goal. We'll see how it goes. It's early, still a few years in, so it's performing well, but you need to wait at least seven years to get a good picture. So we'll see how it goes.
26:35But it was one strategy that we thought very contrarian to do both a fund to funds with a merger. It's a low ego way to capture alpha. A lot of people, to your point, The opposite of fund-to-fund is doing the direct deal, doing the SpaceX and the 2-in-20 SPV and the 2-in-20 SPV. That's very sexy. Probably not the best strategy. Doing a fund-to-fund is not very sexy. It's a humble way, but it's a way to capture early-stage alpha. You came from the private equity world and you joined Almoola four years ago, which is a single-family office. What have been your learnings about being the CEO and CIO of a family office?
27:05I underestimated how challenging it is to manage your different stakeholders. Because you have very different stakeholders, very different interests. family and money are things that don't make so well, to be very honest. And there is a whole investment part is the classic CIO role. But the CEO role is quite interesting as well. You have to think about their philanthropic efforts, their art collection and how you manage that. Things that I never done myself in the past. So you learn a lot, which is great. Governance is a huge topic. You have a family office, particularly in my case, It was already established, but they didn't have a proper governance framework.
27:45How many generations are you dealing with? So I'm dealing with two. And there is an ongoing effort to engage the next gen, the third generation. But they are still high school, undergrad age. So we started engaging with them. And it was also very interesting. But definitely like two generations. Taking off your Almoola hat, just in general for single family offices, what are some best practices for establishing the best governance? You have to start from having a very clear mission and vision. You won't believe how many family officers don't have that. Why do you exist? Exactly. Why exist? What do you want to achieve?
28:20It's so important to have that clarity. What's your goal? Are you looking for capital preservation? Are you looking for growth? Are you looking, do you need the money for your expenses? So there's so many things which are so important. And I think the governance, it's very important to, it was interesting. someone told me that and it was true that the most important is not where you where you get to but the journey to get there you could have beautiful documents and bylaws and and charters and all of it but the most important is engaging the family on building these documents and and and i remember telling them that you know you need consensus and consensus doesn't mean you you agree to something but you accept it yeah right disagree and commit and and it's so important And the only way to do that is by bringing the family together through, you know, extended periods of time, through extended length of time so that they can digest, mature, reflect, and then you build the consensus around it.
29:16Because, you know, for sure, not everyone will be happy with the outcome, but at least because they were part of that journey, they would accept it. Right. And this is so important because, you know, a lot of family offices, the main goal is that they will keep that for generations to come. And it's not usually what happens. So governance and building that process together as a family is so vital. And in our case, we spent nine months doing that. And it was worth it. Tell me about that process. It started with the vision and mission, the very basic. How do you articulate that? What do you want, et cetera?
29:50What do you see yourself? And then structuring. We did a whole new structure of the IFC Foundation in EOE. and we created a family office as a separate entity that manages the assets of the foundation. So that, again, was a whole effort. And then you have to create your charter, your bylaws, your board, your family council, your investment committee. None of that was properly established before. And the process, as I said, is really bringing the family members together, the key, the first and second gen that need to be on board and build a consensus that this is how it's going to work. This is how it's going to work on the event of succession.
30:30Nobody likes to talk about it, but it's the one thing that you know for sure is going to happen. Succession sooner or later will happen and how you're going to deal with it. And so we, you know, it was quite an interesting, you know, and you as an outsider, you have an advantage that, you know, you're not part of the family. I think it would be very difficult to do just among family members. But having an outsider facilitating the process, I think, helps. There's obviously challenges in working within a family office, just like there is in endowment, pension fund, foundations. If you look at the capital markets and you're competing with other types of LPs, where do family offices have an edge?
31:06Family offices, I think they are more patient and they are more flexible and they are easier to deal with as well. So I think those three things are very important. So starting from the last one, you know, our diligence process is much simpler. You know, we don't have consultants. We don't have third parties going with 200 DDQ question here and all of that. So I think it's a lot easier to deal with a family office than a large institutional investor. Then on the flexibility, again, we are very flexible. Like we, you know, from a geographical point of view, from a strategy point of view, you have institutionals that they just want to do German real estate.
31:44So if your fund does one deal outside of that, no, no, no, you're not. So I think that flexibility is something that we have, and I think it's valuable for managers. And I think the long-term, the patience, I think it's also something that family offices do have. It's a long-term patient capital. It doesn't mean that we'll be accepting underperformance for a long time, but the view and every manager we invest, we're not just investing in that particular fund, but the idea is to invest for the longest term possible, right? In the next fund and the following and so on and so forth. We don't want to have too many managers.
32:18We don't want to have, you know, too much complexity in the portfolio. So if you find a manager that delivers in that strategy, you know, usually at maximum, we're going to have two managers per strategy. So that's how we see it. If you go back to 2008 and just graduated London Business School and you could give younger George one piece of timeless advice that would have either accelerated your career or helped you avoid costly mistakes, what would be that one piece of advice? focus on your strengths and work with people that you like and that complement your strengths you know absolutely so important life is so short don't work with people you don't like you know don't try to you know force yourself to be good at things that you're just not naturally good at uh i think that would be my my advice people have this tendency to focus on their weaknesses do you think that's downstream of the school system what is that I think it is.
33:10It's, you know, I work for BCG and it's a typical case, like even in the interview, let's say I'm interviewing you, David, and you're not very good at maths. We have this, this one of the criteria, your numbers, et cetera. What I'm going to do in the next round, I'm going to tell the interviewer for the next round that, oh, he's not very good at maths. So you have to scrutinize his maths. And if you don't do well, it's a fail. So, and when you join is the same thing, you know, you have your strengths, you have your weaknesses. The focus is always like, oh, okay, we have to fix those weaknesses instead of, okay, how can we take advantage of your strengths?
33:42And I think that's the corporate world. I think academic world is similar as well, right? And it's a big mistake. Yeah, it's a big mistake. I think it should definitely, people can go much further if they focus on the strengths. And of course, the beauty of being aware of your weaknesses is that, as I said, you work with people that can complement your weaknesses. And then together, you achieve much more. As you get older, you start to have more confidence. is you start to accept your weaknesses. And for a while, it's like hard to accept them and you're afraid that somebody might be like, you're not good at math, even if you're good at something much more valuable.
34:14We also realize like our limits, I think as you get older. Yeah. And you have to deal with that, right? What is your superpower? My superpower? You know, I think I have a very, you know, I have a high emotional intelligence. I think that helps me a lot in building connections and working with people. I can really understand the other side and I'm not the bully, the pushy, the alpha that tries to always get my way. And not a zero-sum thinker. Yeah. Well, on that note, thank you iConnections for hosting us. Thank you so much, George, for coming on and looking forward to doing this again soon. Pleasure.
34:51If you found this conversation valuable, please click follow how I invest so that you don't miss the next episode with the world's top investors.
From the publisher
What if the best venture returns come from managers no one else can access?
In this episode, I sit down with Jorge Felippe, CEO of Almulla, a Dubai-based single family office, to explore how he builds high-conviction private markets portfolios while managing a multi-generational family and complex governance. Jorge shares why alignment, patience, and process matter more than flashy deals, and how a thoughtful approach to fund selection can capture early-stage alpha without the chaos of direct investing.




