#305: Harry Arnett, Cofounder & CEO, MUNICIPAL – Bet on yourself

20 Aug 2026 · 1 h 9 min · 28 chapters

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In short

Harry Arnett, cofounder/CEO of MUNICIPAL (launched with Mark Wahlberg in 2020), discusses building a brand that sells identity and self-belief, leading through stress, and expanding from apparel into footwear and gyms.

Guest backgrounds

Harry spent 14 years in golf, including seven years leading marketing at Callaway Golf. He later co-founded MUNICIPAL with Mark Wahlberg. He also brings high schoolers into MUNICIPAL for summer programs about how brands and businesses work.

Key claims

Great brands inspire people to “bet on themselves,” not just buy products. Culture is “how a group comes together to solve problems under stress.” Leaders should create environments where experts and teams believe in the vision. Health and routine support mental health and performance. AI is a productivity/enabler, not a replacement for creativity.

Notable examples

Mark Wahlberg calls at 1–2 a.m. and keeps his schedule across time zones. At Callaway, Harry helped declare a “five-year war on mediocrity” to restore belief in winning. MUNICIPAL’s investor pulled out with four days of cash left; founders funded operations to avoid layoffs. Footwear launch: one shoe, six colors; sold out a 20,000 run in three weeks. Gym launch: first location in Las Vegas with equipment, recovery focus, cafe, and a MUNICIPAL boutique.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

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Mark Wahlberg's Unique Work Ethic

0:45 to 2:55

Harry shares insights on Mark Wahlberg's unusual schedule and its impact.

“You know, you started Municipal with Mark Wahlberg, who's famously known for working out at 4 a.m.”

The Journey to Municipal

2:55 to 5:36

Harry discusses his transition from Callaway Golf to co-founding Municipal.

“It really had nothing to do with leaving Callaway because that was a place I really loved.”

Defining Municipal and Sports Utility Gear

5:36 to 9:18

Harry explains the concept of Municipal and its philosophy on sports utility gear.

“You know, I'm wearing one of your fine hoodies.”

Expanding into the Gym Business

9:18 to 11:49

Harry elaborates on Municipal's plans to open gyms as a lifestyle extension.

“Sports utility gear is kind of how you defined your category.”

The Significance of the Brand Name Municipal

11:49 to 13:40

Harry discusses the thought process behind naming the brand Municipal.

“You know, I have to admit before we go on, you shared with me the idea that you were going to go to this company, this brand, Municipal.”

The Founder’s Mindset

13:40 to 14:00

Harry reflects on the personal development aspect of being a founder.

“What was it like starting a kind of business that you'd never run before?”

The Founder Mindset

14:00 to 16:28

Learn how being a founder shifts your perspective on leadership and responsibility.

“And I think being a founder, for sure, is such a mind bend because it really makes you think of things differently.”

Navigating Uncertainty

16:28 to 17:36

Understand the unpredictable nature of business evolution and its challenges.

“You know, when I go through, that's why I'm probably not the greatest golfer in the world is if I don't see results pretty quickly, I move on to something else.”

Building a Community

17:36 to 19:58

Discover the principles of creating a community around shared values and beliefs.

“But what doesn't evolve much at all is the direction you think you're heading.”

Authenticity in Branding

19:58 to 22:57

Explore the importance of authenticity and meaningful connections in branding.

“And so that's what inspires me too and why I do this is more about that and helping to think of being a catalyst and a real partner for transformational change that I believe is available to all of us.”
Show all 28 chapters

Redefining Structure in Startups

22:57 to 25:34

Learn how to redefine organizational structure to achieve desired business outcomes.

“Those are the ones that have the most sustainability and the most enduring.”

Expanding Into New Markets

25:34 to 28:00

Gain insights into the confidence needed to extend a brand into new product categories.

“And, you know, coming from the world of golf, if you didn't have a big new product every year, you're in deep wanna.”

Expanding the Brand into Footwear

28:00 to 30:14

Learn about the process and consumer demand that led to the launch of MUNICIPAL's footwear line.

“that would give you the confidence that, hey, we can actually move into shoes now?”

Transitioning from Marketing to General Management

30:14 to 31:37

Discover how to leverage marketing strengths while transitioning into broader management roles.

“And we sold out 20 ,000 run of shoes, which for a company our size is really big.”

Navigating Creativity and Leadership

31:37 to 36:19

Explore the balance between creativity and leadership responsibilities in team dynamics.

“is you can bring that with you into a new job and be a phenomenal CEO coming out of marketing.”

Defining Company Culture Under Stress

36:19 to 38:48

Understand how company culture manifests in times of stress and problem-solving.

“as a CEO that I've never really never heard before.”

Responsibility and Challenges in Entrepreneurship

38:48 to 40:45

Hear a personal story about the challenges of maintaining responsibility during a crisis.

“and I think that it had really early, David.”

Childhood Influences on Leadership

40:45 to 42:00

Reflect on how an unconventional upbringing shaped leadership qualities and values.

“And now I want to shift gears for a minute, Harry, and I want to take you back a little ways.”

Reflections on Family and Business Pressure

42:00 to 44:25

Harry shares his childhood experiences and the expectations of entering the family business.

“And that stuck with me because it made me really think about a lot of the subjects that are important to me now, one of which is mental health, which I'm talking about now.”

Harnessing AI for Creativity and Productivity

44:25 to 46:35

Discussion on how Harry's company utilizes AI as a productivity tool while maintaining creativity.

“How many people do you have working for you now?”

Declaring a War on Mediocrity

46:35 to 50:45

Harry recounts his bold declaration at Callaway and its impact on team morale.

“So we, we always want to use it as a, as an enabler, but this is a scary time, David, I mean, we have a group of high schoolers that come in every summer to be fully immersed in our company.”

Lightning Round Insights

50:45 to 53:42

A rapid-fire session where Harry answers fun and personal questions.

“And I want to have some more with my lightning round of questions.”

Innovative Programs for Youth Engagement

53:42 to 56:00

Harry discusses a program inspired by his daughter that engages high schoolers in learning about business.

“You know, at Municipal, you mentioned this a little bit earlier, you bring high schoolers in during the summer.”

The Importance of Communication and Support

56:00 to 58:51

Learn how personal support and communication influence leadership and growth.

“Now, family's different because they're around me.”

Unfinished Business and Growth Opportunities

58:51 to 1:02:11

Explore Harry's perspective on personal and business growth at MUNICIPAL.

“I think every strategy, every business plan, it all comes down to people executing them.”

Defining Culture Under Stress

1:02:11 to 1:02:54

Understand why culture is revealed in tough times and how to build it.

“And they also want to do what needs to be done so that the company can or the brand can be successful.”

Building Momentum and Recognition

1:02:54 to 1:06:04

Discover the significance of momentum and recognizing progress in a team.

“He also talks a lot about, as part of your culture, building momentum and how important feeling that positive momentum can have on your team, especially in times of stress.”

Evolving as a Leader through Self-Awareness

1:06:04 to 1:08:23

Learn the importance of self-awareness and continuous improvement for leaders.

“And you talked about defining reality for yourself.”
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Transcript

Automatic transcript. May contain errors.

0:00Hello, friends, and welcome to another episode of How Leaders Lead with David Novak. Today's guest is Harry Arnett. He's the co-founder and CEO of Municipal, the sport utility gear brand that he launched with Mark Wahlberg in 2020, and they've built this brand from nothing into a national brand. Before that, Harry spent 14 years in the golf world, including seven years leading marketing at Callaway Golf, where he helped turn it into one of the most respected brands in sports. In today's episode, you're going to learn why the best brands and the best leaders don't just sell products. They inspire people to bet on themselves.

0:35Enjoy this conversation with David and Harry, and I'll see you at The Debrief.

0:45You know, you started Municipal with Mark Wahlberg, who's famously known for working out at 4 a.m. in the morning. So I got to ask you, what's the earliest he's ever called you about something in business? He doesn't have the normal clock that you and I have, David. So I've heard from him at 2 a.m. I've heard from him at 1 a.m. I've heard from him at 10 p.m. If the thing that I think is really cool about him is he keeps that schedule no matter what. So if he flies to Australia, for example, and that's like 11 hours behind, but tomorrow or whatever, he stays on that same schedule. and that's honestly one of the things I think that inspired me to want to do municipal was not necessarily mark himself and the celebrity aspect of it but um how he integrates his life into a system that makes the most sense for him for his peace and how grounded he is and how centered he is that ultimately leads to his happiness and his success and I just found that very inspiring.

1:46Well, you were always in good shape since I've known you, and now you look like you're really lean and mean. Does he have you on his program? He's got the whip out, David, for him. No, it's funny. I think you get to a certain age, and you start to realize how important being healthy is. Mark didn't make this up, but he told me this early. He said, you got 100 problems, and if one of them's not health, you got 100 problems. If you had 100 problems and one of them is health, you have one problem, brother. And so I really have taken that to heart to understand that being fit and having a routine is really part of, keeps my mental health where it needs to be for one, but it also leads to my success and happiness at home and certainly in the stresses that these kinds of jobs bring us.

2:36Well, that's great. You've always been one of the best consumer thinkers that I knew, one of the best marketing people that I've ever known. And, you know, when we met, you know, like you say, over a decade ago, you know, you were running marketing for Callaway. What was it really that convinced you that it was time to get involved in the startup and do it with Mark and make a bet on yourself? It really had nothing to do with leaving Callaway because that was a place I really loved. I loved the people that I worked with. I loved the work. I loved my boss quite a bit, inspirational leader, really strategic thinker.

3:17But I went to visit my dad about a year before I left. And my dad, unfortunately, was suffering from dementia and he had good days, bad days. And one morning, David, he had acuity, which if anybody that's ever dealt with loved ones that have dementia, when you get those days where there's some clear thinking, you really hold them and treasure them. And my dad had asked me how things were going, which he never really did before professionally. How are things going at work? And I had just come back from a sales meeting in Germany. And I used to love those. I love the atmosphere. I love the energy.

4:00I love presenting. I love inspiring. And for whatever reason, in my new role at Callaway, I really felt like I was on the outside watching an event unfold in front of me that I wasn't really even a part of. And so I answered my dad that day. I said, dad, not that great. I'm really just not that happy. And my dad said, you know, that's what happens is sometimes the thing that you're a part of absorbs you in and you become part of that thing. and he wasn't even saying it cynically or he just was kind of saying it matter of factly. And I guess I realized that he was right, that even though my career had grown in ways that I could not have imagined and I had these roles that I really always aspired to, somewhere along the way, I just felt like I was smaller.

4:53And so I questioned that as I left my dad and thought, what is it about the environment I'm in that's not really allowing me to become the fully realized version of myself? And it was then that I realized I needed to build a different construct to help me grow into the kind of person I wanted to be. And yes, there was definitely a business proposition there that I felt very strongly about. But I also felt like that building municipal and building the environment ultimately was going to help me build the version of myself that I wanted to be. That's fantastic. And tell us about municipal. You know, I'm wearing one of your fine hoodies.

5:43Yeah, absolutely. That's why I put it on, you know. But tell us about municipal today, Harry. And in so doing, tell us what you mean by sports utility gear. First of all, you're sort of a part of the story, whether you even know it or not. But the way I even know you is and I still contend that the title of of your book, Accidental CEO, I still file a formal protest about that, David. So tell your publisher and your editor that is completely misleading because when I read that book, there was nothing accidental about the decisions you made. Everything was intentional. Maybe not the way that it ended, but the intent was there.

6:27And you led an integrated life that every piece of your life fit together, family, faith, leadership, passions. obviously I was in golf and I thought to myself, how can somebody who has so many demands in his life still be a fantastic golfer? And the answer was integration. You had figured out a way to integrate your life. And I really started to be fascinated by people like you that had a way and almost a construct of the way they architected their life that ultimately led to success and happiness and joy. And it's just been in my, really a driving force of my own curiosity for 15 years now. And ultimately when we started Municipal, we really thought of that kind of mindset as a blueprint.

7:20Mark lives it that way too. I mentioned the people that were inspiring me within the game of golf, rarely were the players that were playing at the highest level. No disrespect, David, your level's high too. But I'm talking about the tour players. Quite the opposite. Quite the opposite that the ones that had sort of a superficial viewpoint on integration, meaning it's all oriented around performance on the course. Those were usually the ones that didn't have sustainability. If you think about the real icons of the game from Arnold Palmer to Jack Nicklaus to others, they had a deeper integration in how they spent their time, how they built their schedules, how they engaged with the stakeholders that were part of their success.

8:08And so we really wanted Municipal to be a brand that meant that to our customer, to our consumer, that ultimately, and you asked about brands, to me, brands have always just been about identity. And when you represent a brand, when you are a Municipal, as you are today, it's really saying something about you. And we wanted people, when we began this brand, when they put Municipal on their body, that it wasn't saying anything about Municipal, saying something about themselves. And what was that? It is something it is somebody who wears our stuff that obviously recognizes quality, obviously recognizes performance, obviously values versatility.

8:47But ultimately, there's somebody that's pursuing a better version of themselves. And that's the identity that we wanted municipal to stand for. And here we are. We're still at it. We've made we've made probably as many mistakes as we've we've done good things. It's maybe one more good thing than one mistake. That's why we're still around. But people are responding to it because they see the quality. But also, as I said, when they put municipal on, we really feel like they're feeling that they're a different person wearing our stuff. Sports utility gear is kind of how you defined your category.

9:21And I got to ask you this. I really love your clothes. I mean, I love your entire line. It's been really great. and now I understand you're opening gyms. You know, how in the world does a clothing company end up in the gym business? Now I know Mark Wahlberg is a, you know, workaholic as it relates to his body and physical capability, but that seems to be a bit of a stretch. A little bit of a stretch, but it is if you think of us as just an apparel and footwear and we've never really thought of ourselves that way. And I personally wouldn't have left a role I loved in an industry I love to just start a footwear and apparel company.

10:04And we view the gym as a natural extension of the lifestyle, that you want to be around other people that are getting after it. You want to be around other people that care about their physical fitness and their wellness. And you want to be a part of something bigger than yourselves as a community. There's no better way to do that in the fitness world than a physical embodiment of that. And we felt like we had a point of view that was quite different. And I think that we have a culture here, David, that we want to encourage risk-taking. There's no bigger risk-taker than Wahlberg. Wahlberg's like, why would we wait around for someone else to build the gym that we know needs to exist?

10:42Let's do it ourselves. What's going to be different about your gym? And how many do you have or how many you plan on having? Well, we'll start with one. So we're going to follow your advice and let's not get out over our skis here too quickly. We'll see if it works, but we're going to start with one. It's going to be in, um, in, in Vegas where Mark lives. It's important to us to have him to have the access to see it, live it, breathe it, and really think of it as a soup to nuts from, from obviously the physical, the, the, the, the, the equipment you need, but also the recovery aspects of it to really think of it kind of mind, body, and soul on, on full body fitness.

11:21We also have a cafe in there for people to fuel up, to get extra caffeinated, protein shakes, then the whole nine yards. And then obviously there's a municipal boutique inside too. So it's really kind of, like I said, it's that physical embodiment of the physical aspect of what our brand's all about. I'm excited about it. You can imagine as somebody that just is obsessed with the consumer, I can't wait to see people's reaction to it. And like I said, If it works, we could see these all over the country. Yeah. Well, good luck to you on that. You know, I have to admit before we go on, you shared with me the idea that you were going to go to this company, this brand, Municipal.

11:59And I go, Municipal? I mean, come on. You got to come up with a better name than that. It sounds like some garbage collector company or something. And you told me you thought I was full of it. And you end up being right. Right, because, you know, I mentioned the other day I was going to be doing a podcast with you, and they go, whoa, really? You got him to come on the show? And people know Municipal, and it's catching on. You know, what was it that you felt made Municipal a great brand name, per se? First of all, I love that it's thought-provoking. And I also like things that are somewhat of a contradiction.

12:35So when you think of the name Municipal, you have a certain – it connotes certain things. It connotes community. It connotes access. It also has a little bit of openness to it as far as people going to municipal courts, municipal golf courses, municipal pools. So just if you're willing and able and you have a love, you have access. So we really like that. And we also loved, I loved personally that it had, it meant something. It wasn't a made up word. It wasn't a made up name. I remember actually we were sitting in your living room. You're like, you know, Spole, that's not a great name. And I resisted the urge saying, I mean, you know, people probably thought Clear Pepsi was not such a great idea either.

13:22But if you steal something, you go for it. Let's move off of my failures. Okay, bad example. That's two good examples right there of when I've been wrong, you know. But I love it when you talk about it. And by the way, I think your vision that you had and what's happening with the brand is exactly like that. And well, Harry, let's go back a little bit. What was it like starting a kind of business that you'd never run before? I mean, you'd never had any real experience in the apparel, sports utility business, or even a broader, let's call it sports world beyond golf. I learned really early that building a company ends up being a personal development exercise, even more than it is a business exercise.

14:14And I think being a founder, for sure, is such a mind bend because it really makes you think of things differently. Um, the, the old construct of, okay, you, you're, you're pretty smart. You got some horsepower. Uh, you work hard. Um, you're, you show a degree of competence. Someone recognizes that internally they promote you. You get more responsibility. You get more compensation onward and upward. And before you know it, you're at a certain level. And that's not at all the construct as a founder when you're building something. It's actually quite different. You start to think less about authority, less about control, and you start thinking way more about leverage and responsibility and impact.

15:15And I think that to answer your question directly, I thought I knew certain things, but then when I got into it, I realized my job really wasn't to be the answer person. My job was to hire experts and create an environment where those people believed in what we were doing and were willing to push themselves to be the fullest version of themselves in their job. And so that has taken a little pressure off me, to be honest with you, because I now sort of look at the job of the leader really as a people job. And it's about creating an environment. And ultimately, I think what's a little funky about it too, David, is you realize when you're building an environment, ultimately that environment ends up building you too.

16:10And so in that regard, this has been everything that I've wanted, even though where we are today is far different than I expected seven years ago. Better or worse? Just different. Just different. You know, and I think that I'm not a patient person. You know, when I go through, that's why I'm probably not the greatest golfer in the world is if I don't see results pretty quickly, I move on to something else. And that's not at all what building a company is like. You know, you have, a lot of times the results are seen or you need to feel them before they show up on a scorecard or they show up in a KPI.

16:55And that really challenges your self-belief and your conviction in the vision. And so from that perspective, I'm way ahead of where I thought I would be as a leader, frankly. I find myself way more evolved than I had thought. The business itself is completely different than what I thought would happen. Of course, I started, remember when we had a conversation at your house? It was August of 2019. We didn't know COVID was coming. We didn't know about tariffs. We didn't know about cultural shifts happening in a post-COVID environment. We didn't know about major retailers going under. We didn't know about any of that stuff.

17:33And so your business is going to evolve quite a bit. I learned that pretty quickly. But what doesn't evolve much at all is the direction you think you're heading. So I would say, yes, we're on schedule about where we're going to heading, how we've gotten there. It's been a jagged line, brother. I mean, it's been both hands on the wheel. It's been stress unlike any I could imagine. Some days I ask myself, how does anyone do this? And I've walked out of this with an admiration I don't think I would have had otherwise for anybody that does anything or starts anything or runs a business, whether that's a franchisee that owns five stores or somebody owning a tomato stand, for that to exist is a miracle.

18:20And so I really feel that like sincerely every day I come in, I really take the, I feel the gravity of the responsibility. I share that same feeling about the startup founders. And, you know, I was sort of like renting space, you know, as a corporate guy, you know, somebody else can replace me. But what you guys are doing, you're creating something from scratch and something that's going to be enduring that you know you did it that way. You know, it's interesting you mentioned jagged line because Andy Jassy, a friend of mine who's the CEO of Amazon, in his annual report, he talked about how business is not a straight line.

19:01And that's exactly what you're getting at. And, you know, we have to work your way through those vicissitudes. You know, one thing that I noticed in my research was that you rarely talk about clothes. You talk about the person wearing them. You know, what's your thinking behind that, Harry? It starts with a person. And like I said a few minutes ago, you know, to me, and especially with my role and wanting to really have a direct connection personally with the people that create our community, whether they're in it today or could be in the future, is to think of our brand as being something that's additive and enhances the life they're in, no matter what we do.

19:51And I think that for me, when I'm talking about our products specifically, I think that it's more transactive and transactional than I care to be with our consumers because we want municipal to be part of their identity, whether they are wearing something visible or not wearing something visible or just sharing the mindset. And so that's what inspires me too and why I do this is more about that and helping to think of being a catalyst and a real partner for transformational change that I believe is available to all of us. It's just a decision. And so I get more passionate about that as my role than I do telling people that we make the best T-shirts and hoodies in the world, even though we do.

20:44You know, it's interesting because, you know, I'll be honest with you, I'm always honest with you, but one of the things that, you know, I hear a lot is people talking about community, you know, and it seems to be this buzzword. And, you know, I get a little skeptical sometimes when I hear, you know, people talking about community. So do me a favor, okay? And define what you really mean by community and give us some advice on how you build it. To me, it's pretty simple. And you can think of the best communities. I'll let you in on another little thing. I'm only, if to the extent that I'm any good at marketing, it's only because I never think about marketing.

21:25I only think about people. And if you think about the best communities you're a part of, whether that's your church community, whether that's PTA, whether that's, it's rarely PTA, or whether that's your HOA, also rarely your HOA, is all of the people that are there and the best ones you're thinking about, a team, church, your family, that's a community, is you're sharing the same belief system. You're sharing the same values. And I think that the best communities are the ones that are built on the fewest ones of those instead of the most of those. And so when we're trying to build a community, we're trying to really think of the two or three things that are the most important to us.

22:07And I've talked about a bunch of those, But it's family. It's faith. It's the fundamental belief that our physical and mental fitness are required. And it's our duties to explore the healthiest versions of that. Curiosity and the one you mentioned, self-belief. And if we can start to build communities around that belief system or just present an environment where that belief system is present, that's how you build a community. I'm with you. The brands that talk about it in kind of cynical ways, thinking of it as an output, I think are the ones that I also resist too. the brands that really think about it in terms of building the conditions for that environment to exist, which start with values.

22:57Those are the ones that have the most sustainability and the most enduring. And if you think of the things that we just mentioned in the communities, you'll find they all come down to those same two or three principles that can be unique to that group, but it all comes down to the same two or three groups. You're in a church you love, Why do you love it? Because everybody sort of has the same belief system. Hello, friends. I hope you're loving this conversation. Be sure to stay tuned to the very end of the episode. As always, David and I are going to debrief some of the concepts that he talks about with this week's guest.

23:33So stay tuned to the very end and I will see you soon. You know, you're up against people like Lululemon, Vuori, Nike even. And, you know, how are you using your size, your startup mentality as an advantage? I don't think I did that very well as a leader when we first started because I came into the job thinking more traditionally that this is just like what I'm used to, but smaller. Without thinking through a lot of those dynamics, I think that the most liberating thing is when you make that decision or you make that realization is, wait a minute. We don't have to act like the biggest, most scaled companies in the world.

24:18And if I were sitting at Nike and a brand like Municipal popped up, or let's go back, a brand like On Running popped up, or a brand like Hoka, I would love it if I were sitting in my CEO suite, my C-suite, and someone came in and said, hey, guess what? There's a new brand that popped up. They look pretty hot, and they're trying to organize and structure themselves exactly like us. I would be ecstatic to hear that as a competitor. If somebody came in and said, hey, guess what, boss? There's a new brand. It's hot. I've looked at what they're doing. They don't do anything like we do. I would be very, very scared.

24:55And so I think that's what we've tried to adopt here is more of that type of spirit is let's think of the end result that we're trying to create. And let's try to create a demand system, if you will, that supports that instead of trying to structure ourselves based on what we've known. By the way, we did not come to that realization until about year three. But I would advise anybody who's starting that is throw away what you know about organizational structure, what you know about product development, what you know about marketing, and start from where you want the result to be and what you want your impact to be, and then figure out what's the structure that supports that.

25:36It makes a lot of sense. And, you know, coming from the world of golf, if you didn't have a big new product every year, you're in deep wanna. I mean, you know, you had to be innovating. What did 14 years on that treadmill do for you as a leader and how you're leading municipal? Well, when you say that, I thought of my days at TaylorMade and we, there are years we launched four drivers in one year. So now most, most brands, almost all will only launch once a year. And I kind of got started in that dynamic environment. And from a leader that I respect a lot, still play golf with, he still beats me, which is annoying.

26:18And that's really the, the, the importance of momentum. So I kind of got started really appreciating how do you operationalize momentum and what's the system that is required to create momentum. And so, you know, some years that was four drivers if you were trying to keep marketplace momentum. That's too many, by the way. Don't ever launch four drivers if you're in a consumer business. But I think our success there really got me the opportunity to Callaway, which was totally different. And the difference there was Callaway had smart people. They just weren't winning. So that's an entire cool brand, you know, legacy, a legacy iconic brand with smart people that's not winning.

27:10They needed to believe in a vision. They needed to believe they could win. And that was pretty obvious to us as a new leadership team when I got there is really the power of belief. And if you match up momentum, a value of wanting to create momentum in your business with getting a group of people buying in, believing in that vision, then you're going to be successful. Pretty simple as that. I mean, it had nothing to do with golf, just momentum and belief, really. And, you know, you started out, you know, Harry with, you know, the hoodies and T-shirts and pretty much apparel. And then you move into the shoe business here, okay?

27:55And, you know, I got the municipal shoe here for everybody to take a look at. And, you know, what had to happen with your brand that would give you the confidence that, hey, we can actually move into shoes now? I mean, and now we talked earlier about gyms, but, you know, what had to be put in place where you thought it was time that you could really extend your brand? Well, at the end of the day, you got to press go and can't no fear. Go for it. And you're right when speaking of that as a decision, we talked to a lot of people heading into what ultimately was doing it ourselves. And we got hit up.

28:34You name the brand, they were hitting us up, not because of me, because of Mark and wanting let's do a collab with you. Let's do this. Let's do that. And ultimately, like we thought that might introduce us to a new audience. But all that's telling about us is that we're willing to get in business with one of them, throw our logo on something, put Mark in the product and hope it sells. And that's not what our brand is all about. And so as we were thinking about footwear, we were really trying to pick up on the signal of what our consumer is telling us where they wanted to go. And getting back to even that question about community is we had already at that point in the 2023, we had built a pretty vibrant group of loyal municipal people.

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29:19And we were noticing either they were searching for it on our site or they were reaching out to us directly. When is your footwear coming out? We didn't even have footwear, but they were asking us, when can we put your shoes on? And so we started to think about not let's do a shoe, but back to white sheet of paper. If there was a municipal shoe, what would it be? And imagining it that way, thinking about how we would want to launch it, who we'd want it on, what it would be for. And then again, we've kind of worked backwards from there of what's our best and fastest way to get there. And so we weren't stupid.

30:02We didn't launch a huge line of 20 shoes across, you know, 50 different SKUs or whatever. We launched one shoe, six colors, which was a lot, but we felt like that was important. And we sold out 20 ,000 run of shoes, which for a company our size is really big. We sold out in three weeks. So we, from there, we were sort of off and running. Wow. No pun intended. No pun intended on the run. I saw your eyes roll there, David. You know, and, you know, as I mentioned at the top of the show, you know, you're one of the best marketing people that I've ever, ever known. And, you know, I came up in the marketing world and, you know, sometimes you can get pigeonholed as a marketing person.

30:45And I remember you actually telling me you were a little irritated by that, you know. But how did you break out? I mean, what advice can you give to people who obviously have a towering strength that can be in marketing or could be in finance, you know, but you want to have broader responsibilities and be more of a general manager? What advice can you give people on the best way to grow yourself? Could you see me bristle a little bit when you said you're one of the best marketing people I know? And I was like, David, I've started a company for seven years. come on, man. I got to change your mind on that a little bit.

31:24Well, there you go. Well, you have. That's why I'm asking you the question. Actually, you kind of helped me with this a little bit, whether you intentionally did it or not. You said, I think when I mentioned that to you, you're like, that's the cool thing about these jobs is you can bring that with you into a new job and be a phenomenal CEO coming out of marketing. You can be a phenomenal general manager coming out of finance. You see that all the time. What's important is to be authentically you. And I think that the practical part of the career advice, I would say to people is try something that scares you that's not in your functional area of expertise.

32:02And when you get into it, get into those roles, bring with you the principles that made you good in that function. Sometimes it's even down to the actual stuff you were doing in that role. So when I got more general roles, either at Callaway or when I created one myself, I thought about this role, as I mentioned, as this is a people role. And I'm trying to create identity among all of the people at Municipal to create the belief inside that generates the energy that then we can transfer to the public. And so what am I good at? I'm good at communication, theoretically. What am I good at? I'm good at content.

32:40I'm good at connection. So I always thought through it more systematically. I'm saying this coming out of a marketing role is I'm really going to rely on those skills I have as a marketing person to then help me amplify and be a different kind of person in a general management role. Now, I never leapt over into something completely different. Like I never became a finance person or finance vertical or an operations vertical, but my guess is it works the same there if they're crossing over back and forth. But authenticity and I guess you helped me get over the stigma. It's only a stigma if you allow it to be.

33:19And I've always tried to not allow that to get in my way and take on challenges that really scared me and I realized would force me outside of the boundaries of what I felt like I already knew. What I hear you saying is you didn't want to run away from who you are. You leveraged your strengths and dug into the things that you basically needed to know that scared the heck out of you, at least at one point, your search towards being a good CEO and founder. And, you know, having said that, you'll never lose your creativity, okay? You'll never lose your desire to love customers and people. So when you're an incredibly creative person like yourself, how do you control yourself and your passion for ideas?

34:14This is a lifelong journey for me, David, because I also suffer from a healthy degree of attention deficit disorder. So my mind is going a thousand miles an hour. and um i think that that served me really well as a young person by the way creative uh i'm gonna give myself at least not a dummy and um and having a mind that works all the time over time and that can be exhausting but that's a different podcast for a different show david but um early on in my career that really helped me. That was probably a catalyst is I could outwork people, I could outproduce. If they asked for one idea, I could give them 10.

35:01I never was a copywriter in an ad agency, but I bet I would have been a good one because I could come up with a hundred different ways to say the same thing very, very quickly. And then as I realized that same talent and sometimes urge is actually a hindrance to being a great leader. And so I have still a work in progress, but I have tried to be in meetings, especially ones that are creative, to be a lot more curious about the problem than I am excited about the answer. And so that has really forced me to, in a lot of ways, be the last one to speak in meetings, because I'm trying to hold on to the other value that I have that goes with curiosity, which it goes with creativity, which is my own curiosity, is to hold that as more precious in some ways than my creativity.

36:01Whenever I do that, I find that I'm a better version of myself in those meetings. But it is a struggle. I got the devil on one side and the angel on the other. Speak first. you got great ideas. And the angel saying, I got to just wait and create an environment where the best ideas come and they're not going to come from you. You landed on a definition of culture as a CEO that I've never really never heard before. And you said, and I quote, it's how a group comes together to solve problems under stress. That's how you defined culture. It's how a group comes together to solve problems under stress.

36:37Explain. I mean, everybody gets along and feels great and is the most productive, creative versions of themselves when everything's going awesome. If, if, if I sit there at home and I walk in David and I've got my wife and two girls and I say, Hey, everybody, anybody up for going to get Thai food tonight? And everybody says, yes, culture's great. That doesn't happen very often. That does not happen very often. So how are the four of us going to come to a solution in times of stress when CJ wants tacos, Karis wants hamburgers, Kim wants a salad, and I, well, I want them all. So how is that, how are you going to come together to collaborate when times aren't so good?

37:26And if you have a, I know that sounds really simple, but if you think about the complexities of what comes into the room to solve those problems, you got politics, you got, maybe you have a culture that doesn't really look at the root problem. You tend to look at symptoms. Maybe you have a very fragmented or siloed organization where people think more about departmental optimization than they do company system optimization. That's going to show up when you try to tackle a problem. And so for us in the team, I think the part two of that to me really is culture is not something that you dictate.

38:10Culture is something that unfolds based on the environment that you create. And so in that environment, what's the one that's going to produce the kind of results you want? It's the environment when it's under stress. And I think for our team, at least, it's a good shorthand, too, to think about how they show up in those kinds of meetings when things can get tense. Not everybody wants to eat Thai. You've also said, Harry, that if you're shaky about your core values, don't start a company. You know, which one of your core values has been tested the most? One of mine is responsibility. and I think that it had really early, David.

38:54I mean, I mentioned, I was talking to you in August of 2019. You were said, what are you leaving this job for? Well, I had this thing that I feel like I want to do these co-founders. Okay. By March, COVID hit. So I had left my job in August. I'm making a lot less than I was. March rolls around. We had hired at that point 13 people, most of which I had known from the past that were part of my network. And our main investor pulled out. We had four days left to cash. Four. And so I could barely even peel myself up off of the ground when he called to say that they were pulling out and we only had four days left to cash.

39:39And so I think at that point, once I caught my breath, is thought about, okay, there are a lot of different options, but what's the one that stays closer to the things that are important to us? And one of mine is responsibility. And I felt a responsibility to the people that we had hired to keep going. And so we didn't lay anybody off, kept everybody employed at full salary. And the reason is because we were just unwilling to compromise on the responsibility and the commitments that we made. Where'd you find the cash? shook the couches, went into our retirement. All the three founders and I went into our own pockets and funded the thing and kept funding it.

40:32Because at that point, like I said, we had started it. We wanted to finish what we'd started. And we also knew that we had something special if we just hung in there. So it meant that much to us. We literally bet on ourselves. Yeah, that's fantastic. And now I want to shift gears for a minute, Harry, and I want to take you back a little ways. What's the story from your childhood that shaped the kind of leader you are today? I grew up in what can best be called an untraditional household. So, and I don't mean that in the way that people think of untraditional households today, but my dad was from the deep South.

41:10He was from a little town in Georgia and he chose a career in the arts in Atlanta, Georgia. So we were sort of outcasts in a weird way because we lived in Atlanta, Georgia. My dad didn't have an office job. If you went to our house, in any given day, you'd see museum collectors, artists, bohemians, dancers, entertainers, curators, you name it. Star Wars bar. That's what it looked like in our house. And, but what I didn't realize at that time was dad was doing a lot of what is I'm passionate about now was he was creating an environment where curiosity manifested itself and I grew up going to see artists on summer never went to summer camp we never went to beach as a family never went on a single traditional vacation we were driving around the southeast looking at artists and I think that the the the part that I remember about that was how it all ended um dad sort of crashed out for a period of time and what was entertaining and lively and joyous became really, really quiet.

42:33And that stuck with me because it made me really think about a lot of the subjects that are important to me now, one of which is mental health, which I'm talking about now. The other is, as I was mentioning, curiosity and sleeping on the back porch of artists in Mississippi's house in July. I bet not many people have done that, I've done it multiple times, is there's genius to be found if you're willing to look for it. Did you have, Harry, did you have like, you know, your dad had his own business. He was a famous art collector, you know, gallerist, you know, did you, you know, how much pressure did you feel to go in the family business?

43:19A lot, a lot. And dad, dad had a vision and he had his vision superseded really just what, what element of a business there was to support that. A lot of times it felt very hand to mouth. And so he had a very kind of a agrarian viewpoint on how the family should support family business. So I was expected to go into the fields as it were coming out, but he also was very encouraging for us as you would expect somebody that's interested in the arts and creativity to pursue whatever our passions were. And my passion was never really to grow up in a family business too chaotic, too crazy, too turbulent.

44:08So if you had asked me the 21-year-old version of myself, would I ever want to be an entrepreneur? I would say, no way. I need something way, way, way more stable. Yet here I am. Here you are now. Let's go back in time and I'll talk to the 21 version of myself. Don't do it. How many people do you have working for you now? They're all in, including our retail stores. I think we have 38 people that work here. So we're a nice size. 38, yeah, it's nice. I know everybody's name. How do you use AI? I mean, in a small company like that, I mean, what's your thinking about AI and how are you incorporating it into any of your strategies?

44:49I had somebody in here recently from the creative field that said they think we use AI here more than any brand they've ever seen. And I think that what surprised that person was that we use it more as a productivity tool and we use it as a generation of helping us flush concepts out tool. but I think that we've made, as you'd expect, we've made a concerted effort from day one to hire very, very creative people. And I think the creative people are finding the best ways to interface with it that sometimes can be related to their own creative process, inspiration, frameworks, mood boards, things that they used to take them days and days and days they can now do in literally half an hour, two hours.

45:44From me, I was telling someone recently on our board that I've probably done six of these comprehensive market studies, strategy, market entry decks in my life. And with AI now, with our data that we can plug into AI, it took me about two days to do what used to take three months. So we use it as absolutely as a productivity tool. I don't think that's going to change. I think that for us, what I try to do is making sure that we're not the creativity part and the new innovation part doesn't become subservient to AI because I personally have found that AI looks, it does a really good job of organizing things.

46:23It does a really good job of organizing thoughts, organizing data, data analysis to a degree, but what it doesn't do is think of new things. And so, you know, for us, that's the most important thing. So we, we always want to use it as a, as an enabler, but this is a scary time, David, I mean, we have a group of high schoolers that come in every summer to be fully immersed in our company. And all of them, now it's been almost 100 of them have come through over the last two summers. And every single one of them has some notion in their brain that they're going to get replaced by AI. And I say some version of it's only going to replace you if allows you to replace you, if you allow it to replace you.

47:05So think of yourself as not doing commodity work. And what's the best way to not do commodity work? Be creative and think of new ways of doing things. One of the things that you talked about earlier at Callaway, and I'm sure you're doing the same thing now that you're a municipal, is you're a belief driver. You got to give people a sense that it's actually going to happen. When you have a startup, you got to give people a sense that you actually will build a business someday. And you got to be out there leading the charge there. And, you know, I wanted to take you back to Callaway because one of the things that I remember you did at Callaway is that, you know, you went there and the business was down and, you know, people were depressed and they weren't winning.

47:49And you declared what you called a five-year war on mediocrity. And that's a bold thing to say out loud to your own company. And, you know, how'd they respond? I mean, it was like, you know, here you are coming in from the outside, basically tell everybody performing mediocre. I don't know if I've ever mentioned this before, but I didn't rehearse it and I didn't write that language down at all. And but what I really sensed, it was our first opportunity as a new leadership team underneath Chip Brewer to address for all all intents and purposes, our entire company at a sales meeting. And so my intention was really to tell them what kind of brand we were going to be and how we plan to show the brand and get behind product, you know, all the usual stuff.

48:49And I could tell standing up there that they wanted a different message than that. Because of course, some new marketing person is going to stand up and tell us that we have cool marketing coming. And if he's any good, and I think I'm okay, he's probably going to show us what it looks like. And we're probably going to like it. But the last 10 people that stood there in that kind of role did the same thing. And I could really sense that in that room. And so what they really wanted was us to say, we're going to win. We are going to win. It may not look like it now, but I can assure you that we are going to win.

49:31And we have the resources. We have the people. We have the capabilities. We have the scale. We have everything. What we don't have is a group of people that are all lining up under the same vision and rowing in the same direction. And the part that wasn't rehearsed is the war part. And it just came to me because I really saw it as the enemy, that the enemy wasn't tailor-made or Titleist or Pink. The enemy was right there in those walls. And for the people that were willing to accept not being number one. And that really resonated. I mean, people still talk about that to this day. And it was such a clear reminder that the momentum begins with the belief and creating a clear vision for people is the best way to get them to believe.

50:29And so Chip, as I walked off stage, he's like, hey, thanks for letting me know. We're declaring war, pal. I was like, no, no, I swear, I swear. But, you know, he saw it too. He was like, yeah, this is exactly what they need. They needed us to be able to have them believe that winning was not only possible, but it almost felt inevitable if we worked together. That's great. Harry, this has been so much fun. And I want to have some more with my lightning round of questions. So are you ready for this? Fire away. What three words would your team use to describe you? They would say creative. They would say funny, probably.

51:08And they would say integrity. If you could be one person for a day besides yourself, who would it be? I might pick Mark just to see how the heck he does that. Because just looking at his schedule makes me tired. Your biggest pet peeve? Aside from people that I let in traffic that don't wave, it would have to be people that are ungrateful. Who would play you in a movie? Young me, let's go Tom Holland, because he's hot right now. Old me, I would say Robert Redford, although he just passed away, so that's not perfectly good. And Matt Damon was really good in The Odyssey, so I'd pick him if Mark doesn't want to do it, because he doesn't want to have to lose as much weight.

51:51The municipal piece you wear the most often. I have a bootleg, long-sleeve polo. I'm wearing it right now, actually. And my team laughs at me because I don't like showing my bare arms in office, but I like to wear a polo. So they made long-sleeve ones for me and I love it. If you could have lunch with Ralph Lauren, what's one question you'd ask him? How did he remain truly himself as his business got bigger and was obviously synonymous? Your lowest round of golf and where were you? I shot a 69 at Pacific Dunes in Bandon, which needs an asterisk because it was on a morning when there was absolutely no wind and it's still one of golf's most miracles.

52:33Not that there was no wind, but I was under par. The one thing you do just for you? Definitely golf. It's my escape hatch. Besides your family and friends, what's your most prized possession? Most prized possession. I have a piece of art hanging in my office that my dad gave me. If I turned on the radio in your car, what would I hear? Oh, you're such a boomer, David. Nobody listens to the radio anymore. You're going to listen to either an old school wrestling podcast. I won't disclose why that might be. Or a playlist from all the concerts I've gone to with my daughter. What's something about you few people would know?

53:15I don't relax easily. I think that would shock people. I'm a really poor relaxer. What's a habit you have that's been instrumental to the success you've had? I'm never satisfied. I don't know if that's a habit because I don't like that about myself, but it has to do with that lack of enjoyment I mentioned earlier. I'm constantly thinking about how things can get better. Round of the lightning round. Great job. That's it? Oh, my gosh. I got a few more questions for you. I'll let you get back to work here. You know, at Municipal, you mentioned this a little bit earlier, you bring high schoolers in during the summer.

53:51You have a free program also teaching high school schoolers how brands are built. And I understand this idea came from your youngest daughter. You know, tell us about that. We were driving around one afternoon and she really has been brought up in this transition from Callaway to Municipal. And, oh, dad used to be a Callaway guy, and now you're a municipal. So she really has been switched on, my younger daughter, about it and has grown up with it. When COVID hit, I would go into the office. I'd be the only one there. I'd bring her with me. She just liked it. And so we're driving around one day.

54:32She's asking me a gazillion questions. I'm glad that day that I was listening to them. And she goes, this would be really cool, dad, if we gave other kids the opportunity to ask you stuff or learn about a municipal or learn about business. And I said, that's a massive idea. And you should build that. And so she was like, what do you mean I should build it? I was like, you should figure out what that means. Is it one day? Is it a podcast? Is it a video? video and so she came back and said what if they came to municipal for a day and they learned everything there is to know in a day and I said well I don't think they could do it in a day but how about a week and she's like that'd be cool you guys should do that I was like we're not going to do that you need to do it if you are that passionate about it you should make it happen and from that point on she got her school involved she got the local schools involved we posted it out on um our socials and we ended up having kids from all over the country that came in and learned about not just municipal, municipal is just the vehicle, but they learned about all the different functions and it gave them, we think, the idea or at least an education about what a real job is like and what they might be interested in.

55:47Fantastic. And what has your family taught you about leadership, Harry? Patience, communication. I tend to, when I'm under stress, I get quiet and I get reserved. I can maybe feel aloof. Now, family's different because they're around me. So like, I can't be that aloof. But they've really shown me a couple things that the impact of communication and the importance of support for sure. I could never have done this without my wife's backing and our kids being in it. We just talked about that. But you bring that into work and you think, OK, if those two things are really critical, people feeling supported and kind of constant communication so everybody knows where they stand, good, bad, or indifferent, that's a pretty powerful combination.

56:45Absolutely. And Harry, what do you see as your unfinished business, not only at municipal, but for you personally? It's a great question. You know, I go in these cycles and I think that for municipal, we have, obviously, there's a lot of growth in front of us. We're in massive categories. We're growing like crazy. So there's still opportunity for us to grow, continue to make great product, continue to expand into new categories, new adjacencies, as you said. And I think I'll be connected, obviously, to that growth somehow, whether that's operationally within the company, whether that's obviously as a co-founder, advisor.

57:36you know I've kind of I kind of thought about that question quite a bit because you know growth happens to me when when you start to see there's a version of yourself that's more compelling than the one you are right now and so I kind of think about that a lot it's one of the driving forces behind I think what's made life at least enjoyable for me. And so I really think that as we continue these transformations and these steps, I think as a real change agent here is important for me, for the company. And I think for me, it's to really never be satisfied. As long as I'm doing that, I think that I don't really think about roles or X's or boxes.

58:31I think of what do I have energy for? And what's going to continue to make me curious and what's going to continue to challenge me to exercise the good parts of me. Great. And last question here. What's one piece of advice you give to anyone who wants to be a better leader? Never forget, it's all about people. I think every strategy, every business plan, it all comes down to people executing them. and if as a leader you can create an environment where great people do great things that's pretty much it well Harry it's been great catching up with you and congratulations on all your success I'm glad Municipal's taken off and you know I'll take this free swag anytime you can send it to me and now I'm going to put these shoes on and I'm going to go out and play some tennis so thank you very much buddy I love it.

59:31Thanks for having me, David. It's great seeing you again.

59:38David, I loved that interview. It's, I always love hearing the founder perspective and what it really takes to start a business and get it off the ground. And I'm just so inspired by Harry's story and everything he's done with Municipal. Yeah, you know, I think one of the first big learnings that we got from Harry was to bet on yourself. I mean, even when he went into Callaway, we talked about that story where he told everybody there's going to be a five-year war on mediocrity. I mean, that's like putting it out there and now you got to deliver. And he had enough confidence that they could, that he could make a statement like that.

1:00:13And then he had to bet on himself to leave the safe corporate environment of Callaway, which he was a senior executive officer in. You know, people thought he was doing a great job and do a startup, you know, and he had to bet on himself. And then when they had the issue in COVID and they lost their number one investor, he and the co-founders had to get together and figure out how to raise the cash personally to keep everybody hired and move things along because they believed what they were working on, what they had was something that was going to be successful. So I think the first big insight I got from Harry and that I think everybody should take away from is the importance of betting on yourself and believing that something's possible.

1:00:55And he's actually a big belief builder. He built belief at Callaway and he's doing the same thing at Municipal and helping people understand that they can win. I love, too, that he's incorporated that into the brand of Municipal. The brand kind of asks their consumers to bet on themselves, too. He talks about when people put on Municipal gear, they become a different version of themselves. So I also love how that mindset has crept into the design of the product and the feel of the brand, too. Yeah, he's the individual that breaks the mold. And when you think about brand building, you know, they like the name municipal because it breaks the mold.

1:01:33It kind of, you know, makes you think what it is. But there's a real reason for municipal because of all the municipal golf courses, municipal pools, etc. It's a mainstream brand where they want to really create community. And, you know, he's a very creative person and finds ways to break through the clutter. And he's doing it at municipal. Another thing that I loved that he talked about the episode, David, is how he defines culture as really who you are under stress. Talk a little bit about your take on the way that he thinks about culture and what other people can learn from that. Well, I think what he's talking about is a work environment.

1:02:08If you have a really great work environment, people are going to stay true to who they are, no matter what the situation is. And they also want to do what needs to be done so that the company can or the brand can be successful. and it's easy to go along when things are great, but what are you made of when things aren't so great? And I think he makes a really great point there. You're going to find out how strong your culture is in the tough times because people aren't going to jump off the boat and people are going to believe in where you're headed and they're going to stay on track and help more importantly, help you get out of there.

1:02:41So, you know, I like the definition, but I think it's a great test of what a really good culture should do when it's being driven appropriately. He also talks a lot about, as part of your culture, building momentum and how important feeling that positive momentum can have on your team, especially in times of stress. And I just loved how he thinks about operationalizing momentum because it is such a powerful force. And if you can create that, it just gives people that extra oomph to do what it takes to really win. And I think, you know, one of the best ways to do that, Kula, is to use recognition and celebrate the first downs along the way.

1:03:25You know, when you're going into a turnaround situation or you've got a really tough project or you're trying to start a company, you know, it doesn't happen overnight. But he starts out with the end in mind that he has. He makes sure everybody on the team really understands what that is. And then you need to celebrate the first downs. the progress along the way. And then that momentum builds on momentum, builds on momentum. I always felt it was great to have a great year after you had a good year, okay? Because you can build off of that. If you have that bad year, it's tougher because you just can't believe the negative inertia that comes from people not believing.

1:04:05And your job as a leader is to define the reality that needs to be dealt with and then create hope and then push for the execution that'll ultimately get you there. It's obvious too in this conversation, David, that Harry has really evolved as a leader. I mean, you asked him about what it feels like to be pigeonholed as a marketing person. And he talked a little bit about the process he went through to get out of that pigeonhole and really demonstrate that he was capable of much more than just marketing. Talk a little bit about how others can do the same. If they're seen as one thing, but want to be seen as something different?

1:04:42Well, I think the important thing to do is to understand how you are seen, define reality for yourself, and then develop an action plan

1:04:53to change the perception that people might have of you if you are pigeon-told as a finance person or a marketing person, operations person. It really doesn't matter. You have to know what you have to get better at and then get better at it. And I think, you know, when you're really a great marketing person, you know, for example, that that's your core strength and you love it. It's easy to stay right where you're at. But, you know, what he talked about doing was do something that makes you uncomfortable, something that scares the hell out of you. And that's usually moving into an area that you know nothing about and diving in and learning about it so that you can be capable of it.

1:05:34And, you know, I think that's important. I think it's also important to have mentors and coaches that can help you get there. So when you go there and you ask for the experience that you need to grow yourself, they're going to give it to you. And I think that takes courage as well. But it all comes back to if you're going to bet on yourself, you better make yourself better and keep improving so that you have more and more value to whatever entity you happen to be a part of. He talks about it in the conversation too, David, you know, pivotal to evolving as a leader is self-awareness. And you talked about defining reality for yourself.

1:06:12But I think it's very clear that Harry, as he became more self-aware, especially around his creativity and the things that he was good at, he was then able to more swiftly move into a different sort of position. So, I mean, we talk about it a lot on this show, but it's just so critical to have that self-awareness and really understand not only how others see you, but how you exist in those environments. Yeah, and he has lots of ideas, so it'd be easy for him, like he says, to go in a meeting and tell everybody we ought to do this, we ought to do that, we ought to do this. but I think he's learned to keep his, uh, he keep, you know, keep his listening mode into full, uh, uh, full gear until the end.

1:06:49And then maybe he can kind of chime in at the end and summarize and, uh, inspire people to, to move on what might be the best ideas. So, you know, I've always felt that if you're a creative person or a leader, you've got to, you got to be able to go into the room by yourself. And if you have to come up with an idea. Okay. Yeah. Now, hopefully you can get those ideas from other people, inspire other people to make that happen. But sometimes, you know, the leader just has to go in a room, come up with an idea and believe in it and then, you know, get other people to believe in it. So it's the combination of bringing out other people, but also knowing that if you don't have that idea, you better get one.

1:07:31And your job is to make sure you have one. And so you can only delegate so far, but you definitely want to make that your job number one. Absolutely. So David, other than going out and, you know, maybe purchasing a municipal hoodie, what do you want people to leave this conversation really thinking about? Well, I think number one, we talked about it. Bet on yourself. Number two, you know, remember that your culture is really tested under times of stress. And that's when you can find out how much progress you're really making. And third, you know, evolve as a leader. Know what you have to get better at and come up with a game plan and action plan that allow you to do just that.

1:08:12I think those are three of the many insights that I picked up from Harry. And it was great reconnecting with him and seeing the success that he is generating with his team. I love it. Well, David, thank you again for another episode of How Leaders Lead. Thank you, Harry, for joining us for the show. And thank you, of course, to our listeners. Tune in next week and we will see you soon.

1:08:40Thank you.

From the publisher

As a leader, you take chances all the time. On big ideas. On new hires. On financial investments. 

But when was the last time you bet on yourself?

That’s what Harry Arnett did when he co-founded the golf sportswear brand MUNICIPAL along with Mark Wahlberg. After years of success running marketing at Callaway, Harry realized it was time to find a new challenge – something that would help him grow into the person he knew he could be.

In this candid conversation, Harry breaks down what it really means to bet on yourself: the fear, the risk, and ultimately, what it takes to choose growth over comfort.

This is episode is for you if you:

Have ever thought about leaving a comfortable job to start something new

Want to know the trick to good marketing (hint: it doesn’t involve marketing)

Are asking big questions about work, life, and integration 

Don’t want your functional expertise to limit your next career move

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#305: Harry Arnett, Cofounder & CEO, MUNICIPAL – Bet on yourselfHow Leaders Lead with David Novak · 1 h 9 min
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