In short
Podcast Episode Summary: Espresso - Get Hold of Buyers Using LinkedIn
Podcast Details
- Title: HUNGRY
- Description: A podcast for Challenger Food and Drink brands focused on accelerating growth.
Episode Information
- Title: Espresso: get hold of buyers using LinkedIn
- Guest: Amelia Christie Miller, Bold Bean Co.
- Description: Insights from Amelia Christie Miller on how to effectively engage with buyers using LinkedIn.
Key Themes and Discussion Points
Introduction
- The host introduces the podcast format as "Espresso," which features concise insights distilled from various founders and brands in the food and drink sector.
- A light-hearted introduction with humor about the host's appearance ("grown a tash, nose ring, covered in tattoos").
Engaging Buyers on LinkedIn
- LinkedIn as a Tool: Amelia emphasizes using LinkedIn as a platform to connect with potential buyers.
- Messaging Strategy:
- She suggests a simple and effective message to initiate contact:
- "Hi, I’m Amelia. We’re on a mission to make you obsessed with beans by giving you the best of beans. Can I send you some to try?"
- Focus on the mission behind the product rather than a sales pitch; this personalizes the outreach and builds a connection.
Networking Tips
- Follow Buyers:
- Engage with potential buyers even if they do not accept your connection request.
- Amelia highlights the importance of liking and commenting on their posts to remain visible.
- Showcasing Passion:
- By posting about successes and demonstrating energy and hustle, founders can attract the attention of buyers.
- Buyers are more likely to take a chance on brands where they see enthusiasm and commitment.
Key Takeaways
- LinkedIn is a powerful networking tool for food and drink brands.
- Personalize messages to connect with buyers; focus on your mission rather than just selling.
- Engage with potential buyers through their content to build rapport and visibility.
Conclusion
- The episode closes with a thank you for listening and an invitation to check out the full episode for more in-depth insights. A request for feedback is also made, emphasizing community and connection.
Links
- [Listen to the full episode here](https://podcasts.apple.com/gb/podcast/how-bold-bean-co-won-a-waitrose-whole-foods-and/id1537239469?i=1000608141364)
- [Subscribe to the newsletter](https://hungryfeast.beehiiv.com/)
- [Connect on LinkedIn](https://www.linkedin.com/in/daniel-pope/)
- [Follow on Instagram](https://www.instagram.com/_hungry.pod/)
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Transcript
Automatic transcript. May contain errors.0:00Morning, morning, or welcome. Yes, I have grown a tash, I have got a nose ring and I am covered in tattoos. I am your barista for the day. Welcome to Espresso short, snappy Espresso short podcast episodes. I've literally downloaded all the wisdom from all the founders and all the brands like Good, Tills, Coconut Collaborative, Candy Kittens, Little Moons, Planet Organic and I've distilled it into this micro, short, snappy wisdom to give you a mahoosive edge on the day to kickstart your day. So look, without further ado, let's get cracking and enjoy this espresso shot. You managed to get a meeting with Waitrose pre all the branding, didn't you?
0:40All the actual times you actually got the product. Yes. yes so uh how how you've you talked to me on the past about using linkedin like what you actually what you're actually writing to people because there'll be fans out there listening thinking like yeah how do i do this because i think it's this illusion that buyers these demagogues so you're like they're actual people yeah i mean i always say virtually the same message it's like hi i'm amelia um we're on a mission to make you obsessed with beans by giving you the best of beans can i send you some to try that is what i do now like it's so simple but i think that as soon as you tell people like the mission behind why you're doing something it's not like i'm selling you beans it's like i'm on this mission like can you help me are you interested in this and i also always follow buyers like even if they don't accept me i'm always following them so you can kind of like their posts you can comment on them i'm sure dan you're an expert in that as well like you can engage with them without actually them having to accept you there's so many ways i think linkedin is so useful for that networking and also when they are following you if you're posting about your successes if you're showing your passion that hustle they will recognize and they'll be thinking if i launch this brand they're gonna hustle for it they're not gonna you know sit back and i'm gonna have to do this in the six months i can see the energy and the passion behind what they're doing and therefore i'll give them a shot thank you so so much for listening it honestly means the world to me i hope you enjoyed your morning coffee and go and have an amazing day let's be having ya if you want the fun episode it will be in the show notes a link will be in the show notes the full episode thank you so much please leave friends as well it means the world to me
From the publisher
Enjoy your morning espresso and enjoy wisdom from Amelia Christie Miller, Bold Bean Co.
Like what you're hearing? Hungry Listen to the full episode here
Oh and btw!! Every top and food and drink founder reads our news letter why wouldn't you? Click here
Have a wonderful day
Popey xx
🤝 Let's Connect!
►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)



