Espresso: Why PerfectTed Partnered with Hardest Geezer to Blow The Doors Off The Meal Deal

0:06Let's talk about the meal deal and let's talk about the hardest geezer activation because I thought that was such a clever way to drive race sale or drive shop Kit Kat duck hoisting thing so clever. Can we plug that quickly? Yeah yeah yeah So what Dan's mentioning is the hardest skis or meal deal if you don't know the hardest skis or look him up he's the ginger guy running the length of Africa I don't know if you last said ginger Redhead Sorry Shawnee is a redhead and she said it was okay so I will I apologise guys um but we are running a competition whereby if you take crazy photos um of your meal deal or do something wild like run a marathon and every mile eat an entire meal deal um which someone has done someone actually even brought one to everest base camp which is wild um you and post it on socials you will enter a competition which will potentially give you access to come to Tunisia to see Russ cross the finish line so and you can have the opportunity to run with him so the meal deal is a duck hoisin wrap a kit kat chunky and a perfect tip quick one guys Espressos have got a brand new sponsor Unleashed Unleashed's inventory management software that talks directly to your finance and econ software we use Unleashed daily islands I bloody love it we've got our admin time in half saving approximately 30k a year why use it save money save headaches, save stress, get granular clarity on your margins, know where your stock is, don't miss availability.

1:47Look, your favourite brands literally use Unleashed as their backbone. Candy Kittens, Tiny Rebel, Trip, all use it religiously. Look, there's a link in the show notes. Please feel free to book a call with Josh and his wonderful sales team at Unleashed. They're amazing. Even nothing comes of it. And even better news, you'll get your first month free if you reference Hungary. Thank you. So the idea behind the Hardest Giza partnership is our customer base is 65-70 % female, which is great because when we talk to retailers, we're bringing a new type of customer into the energy category, which is a very male dominated category.

2:21But with Hardest Giza specifically, it's an opportunity to access a more male demographic. But also we've been very much focused on the early days around messaging to working professionals around productivity and focus. and what Hardest Giza allows us to do is tap into more of a fitness demographic and if the man running the entire length of Africa is using our product to fuel him and is getting his personal best drinking our product then I think it's great social proof that you should also be picking it up too. Yeah and it's perfect in this context for like ultra marathon runners if you're doing something that requires energy for an extended period of time this is the perfect drink because matcha offers longer lasting energy than a typical energy drink or coffee.

3:01If you're a challenger brand and you look at the likes of Red Bull and Monster and the type of sports or athletes are sponsoring, we just don't have the budget. And so, but what we can do is get super creative. And so part of our partnership strategy is to back underdogs and to back people that are change makers and doing really cool things, but aren't necessarily front and center of the news. So for example, we work with a rubik's cube world champion and it's a great way of showing the cognitive benefits of the product we work with hardest geezer showing the uh the energy benefits of the product so it's about getting creative with our marketing specifically what how what so is this kitkat the hoist and his favorite meal deal yeah yeah yeah yeah and teddy brought one all the way to angola when he went out there thank you so so much for listening it honestly means the world to me i hope you enjoyed your morning coffee and go and have an amazing day let's be having ya if you want the full episode it will be in the show notes and link will be in the show notes the full episode thank you so much please leave friends as well means the world to me