In short
Rob Dyrdek describes how being hypnotized for “success” helped him turn around a lost, injury-prone early-20s period and become the best skateboarder of his career, influencing his contract strategy.
Guest backgrounds
Rob Dyrdek is a professional skateboarder who designed shoes for DC and later became a top figure in the skate industry. The hypnotist is Dr. George Pratt, author of Hyper Success.
Key claims
Dyrdek says he was “lost” and not fulfilled from ages ~21–24, then after DC told him his best years were behind him, he sought hypnotists and got hypnotized for success. He credits the hypnosis with a dramatic performance peak within the next two-year window and with a mindset of subconscious belief.
Notable examples
DC offering him one more shoe and a two-year contract; he then signed only two-year deals for the next decade (until a seven-year deal two years ago).
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VORob's Journey in Skateboarding
2:23 to 4:04
Rob discusses his early career struggles and feelings of being lost.
“where it was like I didn't have a stake in the ground to chase after anything.”
The Role of Hypnosis in Success
4:04 to 6:41
Rob explains how hypnosis helped him overcome obstacles and achieve success.
“And then from that point on, only signed two-year deals with DC for the next 10 years because I was like, no, two years from now, you're going to pay me even more.”
Transcript
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1:17You're in your early 20s and you're making hundreds of thousands of dollars a year. You're traveling the world as a professional skateboarder. What's life like? man it was bizarre man i really was lazy you know smoked a lot of weed in that era and wasn't committed to the craft right i think in that 21 to to 24 era i was very lost right i i didn't skateboarding wasn't giving me the fulfillment that i i needed right it wasn't So I was trying all this different stuff, like trying all this different skateboard companies, and I was getting hurt all the time. Why wasn't it giving you the fulfillment you needed?
2:06I just didn't, it just wasn't enough. You know what I mean? It didn't feel like success to me. I was still like, there was still so much hunger for what success could be, but misguided hunger. where it was like I didn't have a stake in the ground to chase after anything. And it really wasn't until I had had a couple shoes now and made some good money, and I'd begun designing the shoes. And at the time, Ken Block in D.C., I was 24 years old, and they were basically like, you know, your best years are behind you. We appreciate what you've done for us over the years, and we think we're going to give you one more shoe and give you a two-year contract to basically say thank you, and we think you're done.
3:03How did you take it? I remember sitting in there and looking at him and being like, man, it's not lip service, I'm not saying to say it, but in two years I'm going to be a completely different person, and there's no way that I'm done and that this is the end. And I'm not even going to say it. I'm just going to prove it. And I literally left that place, started searching for hypnotists, and found the hypnotist, the great Dr. George Pratt, who wrote a book called Hyper Success, unleashing your true inner belief that you believe you are meant to be successful. And I got hypnotized for success. And then literally in that two-year span, became the best skateboarder of my entire career, but also to the very top of the industry.
4:04And then from that point on, only signed two-year deals with DC for the next 10 years because I was like, no, two years from now, you're going to pay me even more. And two years after that. So I wouldn't even sign. Everybody was signing three - and five-year deals. Up until two years ago, I signed a seven-year deal. Up until that point, at 38, I had only signed two-year deals because of him telling me, like, we're going to give you two, we think we're hooking you up. And so now it's like, and now it became the benchmark of, no, every two years, I'm going to be so much better and bigger than I was the previous two years.
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6:16And was it just that conversation of doubting me and someone questioning me that really turned on that much of a fire? It seems unlikely. And to then go through that process and go through this idea of only working on and betting subconsciously that you believe you were meant to be successful. Nothing more, nothing less. And then you go and do, you make a run like I made. It's hard to believe otherwise that it didn't have some sort of grand connection to it. As always, thanks for listening. To see more trending clips from my team, go to youtube.com slash Graham Bensinger. Ryan Reynolds here for Mint Mobile.
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From the publisher
Rob Dyrdek admits he felt unfulfilled as a pro skater, and at age 24, literally got hypnotized for success




