Intent & Craft: A Product Design Podcast

Intent & Craft is a product design podcast from the team at Headway, a full-cycle product studio. We talk design systems, AI in the design process, and what it actually takes to scale design for B2B SaaS products. From enterprise-level component libraries to the tools and workflows shaping modern product design teams, each episode breaks down the intent behind the decisions and the craft behind the execution. Built for design leaders, product leaders, and the people who work alongside them.