In short
Matthew Claughton (Managing Director of Olliers Solicitors) explains how the firm grew to quadruple turnover by focusing on pre-charge criminal defence, matching clients to specialist lawyers, maintaining calm methodical decision-making under pressure, and building trusted authority content that performs well with “answer engines”/AI search.
Key claims
best work is preventing charges and securing NFA (no further action) after proactive police engagement; defence teams must find prosecution weaknesses and make prosecutors see the case would fail at trial; growth is driven by rigid focus on serious crime, fraud, regulatory work, crisis management, plus youth recruitment, internal accreditations, and client-first values; independence is protected by not being swallowed by larger firms.
Notable examples
NFA phone call; representations against charge using Code for Crown Prosecutors standards; content hub with ~40,000 words, embedded videos, FAQs, widgets, and case studies; “murder and manslaughter”/diminished responsibility/self-defence/bail resources; advice to suspects: don’t speak to investigators, listen, then seek specialist legal advice.
Guests
Matthew Claughton only.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOIcebreaker Questions
0:34 to 1:40
Matthew shares his favorite beverage and footwear choice.
“On today's Legally Speaking podcast, I'm delighted to be joined by Matthew Claughton.”
The Impact of Mobile Technology
1:40 to 3:28
Matthew discusses the evolution of technology in legal practice.
“Very much looking forward to today's discussion.”
Matthew’s Career Journey
3:28 to 4:38
Matthew outlines his background and journey into criminal defense.
“Would you mind telling us a bit about your background and career journey and what drew you to criminal defence work?”
Why Specialize in Criminal Defense?
4:38 to 5:56
Matthew explains his passion for criminal law and its challenges.
“talk more about and I guess so why criminal defense for you though it's obviously one of the most intense very high pressure area of the profession what made you want to particularly specialise within that career area?”
Understanding Clients' Emotional Reality
5:56 to 7:21
Discussion on the emotional state of clients under investigation.
“Well, I think it's probably most intense for the one in custody because they've been arrested sometimes for something really serious.”
Value of Preventing Charges
7:21 to 7:51
Matthew highlights the importance of preventing charges for clients.
“about the responsibility and pressure, but also the privilege for you to hopefully, you know, do your absolute best, I'm sure is something that most of our listeners will get to resonate with throughout this discussion.”
The Process of Pre-Charge Engagement
7:51 to 12:03
Matthew elaborates on pre-charge engagement and its significance.
“What I would say is that the best day's work isn't necessarily securing an acquittal in the Crown Court.”
Distinguishing Good from Great Defense Teams
12:03 to 14:00
Exploration of what separates effective defense teams from the rest.
“It's one thing that really sets us apart from other firms and we're very very good at it.”
The Importance of Empathy in Legal Representation
14:00 to 16:48
Learn how empathy shapes client relationships and the lawyer's role in criminal defense.
“So all that goes ultimately into representations against charges as to why they shouldn't be prosecuted.”
Balancing Urgency and Judgment in Legal Cases
16:48 to 22:10
Discover how lawyers manage high-stakes cases while maintaining calm and judgment.
“So that's quite an important element of it.”
Show all 19 chapters
Recruiting and Training Future Legal Talent
22:59 to 27:49
Explore the strategies for recruiting, training, and nurturing young legal talent.
“But when you're hiring senior criminal defense talent or indeed any talent, what are the non-negotiables beyond technical ability?”
Maintaining Independence and Values in Law Firms
27:49 to 28:00
Learn how a law firm can thrive independently while staying true to its core values.
“The last value is independence, and it's been a great independent law firm.”
Client Acceptance Policy and Its Impact
28:00 to 31:01
Learn about the importance of a client acceptance policy in legal practice.
“So it means that I don't think you can take your values.”
Adapting to AI and Content Strategy
31:01 to 34:33
Discover how AI influences legal content strategies and client engagement.
“And so that cluster, on our pre-charge work, we have a fantastic page, but it's got embedded video content.”
Understanding Excellent Client Care
34:33 to 37:19
Explore the elements that constitute excellent client care in criminal defense.
“And that, again, comes to your growth story, comes to your, you know, your client success story and everything that you're doing.”
Navigating Legal Investigations
37:19 to 41:22
Know the essential steps to take if contacted by investigators or police.
“It's clear, and that's come throughout really well throughout the discussion, and it's authentic as well and genuinely caring.”
Leadership Under Pressure in Criminal Defense
41:22 to 42:00
Learn how criminal defense experience informs leadership and decision-making.
“They need to be helping themselves and getting representation from a specialist who will look to adopt a proactive, front-footed approach to dealing with their predicaments.”
Leadership in Uncertain Times
42:00 to 43:28
Learn how effective leadership can reassure staff and clients during crises.
“The most important thing is that people are looking to you.”
Advice for Aspiring Criminal Lawyers
43:28 to 45:58
Discover practical steps for aspiring lawyers to gain experience and visibility.
“And it relates in a similar way to a lawyer-client relationship as it does to a leader of a law firm and a work colleague relationship.”
Transcript
Automatic transcript. May contain errors.0:00Matthew Claughton:We have the experience. We love showcasing our experience, our content. We always try and make it educational and have authority and be trusted content. And we encourage staff to contribute content because it's good for them. It's good for their careers. It's good to showcase their knowledge and it benefits the firm as well. So we work hard on that. It's that calmness, the level of confidence and the ability to reset and go through things methodically that's really quite important. We make sure we match the right clients with the right lawyers to deal with problems as they arrive. On today's Legally Speaking podcast, I'm delighted to be joined by Matthew Claughton.
0:38Matthew is the Managing Director of Olias Solicitors, one of the UK's leading criminal defence firms. Since taking full control of the business in 2018, he's helped steer Olliers through major period of growth, quadrupling turnover, strengthening its reputation in a privately funded criminal defense and building a firm widely recognized for its expertise in pre-charge engagement, serious crime, fraud, regulatory work and crisis management. He is ranked as a leading partner by the Legal 500, has been recognized as the Legal 500 Northern Powerhouse Criminal Lawyer of the Year, and is widely regarded as one of the standout names in high stakes criminal defense.
1:15But this conversation is more than the rankings and results. It's what it really takes to be an outstanding criminal defense firm today, how to build a practice around preventing charges, not just winning at trial, and how do you lead through growth without losing standards? And what does it take to stay independent, ambitious and trusted in one of the most pressured areas of legal practice? So a very big warm welcome to the show, Matthew. Hi, you OK? Very much so. Very much looking forward to today's discussion. But we've got a couple of quick fire ice break questions before we get into it. Firstly, what is your favorite beverage and what is your preferred choice of footwear on a typical workday?
1:53Matthew Claughton:OK, OK, beverage in the morning is always a coffee. But at the end of the week, nice hot summer day, it's got to be maybe a lager at the end of the garden. So that depends. It depends whether you're in the morning or at the end of the week. There we go. And on your footwear? Rob, I don't know what it is. I don't know. It's kind of a brogy thing. It's comfortable. So that's what I wear. And I'm also really appreciating the commitment to taking the shoe off to show our audience as well. Thank you. That is going above and beyond. Not everyone has managed to do that. But before we go down that rabbit hole, quick fire another question.
2:34What's one piece of legal tech or everyday tech that you're now relying on that you would have thought would have been impossible to dream of using many years ago?
2:42Matthew Claughton:Well, you've got to remember how old I am when I started. So I started in the 80s. We had no computer, it was typewriters, not a fax machine or anything like that. We were contacted by the police, by pagers. so the big thing for me in my career was the arrival of the mobile phone and I probably had one I was an early adopter I think around about 1990 and it meant that you could be contacted by the police in the middle of the night without them having to go to the pager and so on so that's a big one for me yeah absolutely and yeah for me it's how I run everything now off my mobile phone the smartphone and there was no internet but at least you were contactable yep Yeah, absolutely.
3:25I guess that leads nicely to the start of your career. Would you mind telling us a bit about your background and career journey and what drew you to criminal defence work?
3:34Matthew Claughton:I passed my degree in 1985. I didn't really know what to do. So I was not enrolled on a solicitor's qualifications, law size finals. I decided to take care. I became an advice worker and worked at a citizens advice bureau and got good at it. I got good at listening to people's problems, diagnosing them and delivering an answer. And I also used to represent claimants at benefits tribunals. And I realized I could make a difference for my clients. And I was only 21, 22, and it gave me a lot of confidence. And so I decided to do my solicitor's exams and then qualify as a solicitor. So I went from not really knowing what to do with my law degree to realizing I wanted to work with people.
4:22Matthew Claughton:and it was it was with individual clients it wasn't necessarily with for example contracts or conveyancing or anything like that had to be client focused where I really felt I could make a difference for an individual yeah absolutely and you have done that I mean incredible career which we're going to talk more about and I guess so why criminal defense for you though it's obviously one of the most intense very high pressure area of the profession what made you want to particularly specialise within that career area? I think there's something in me that's interested in the area so that was that was that was I definitely had an interest in crime and then when I started going to a police station or I mean I just thought it was so exciting being in the police station being in a prison being in the cells in the course that to me was really exciting and so you put those together and then add to that the fact that you can do you really can make a difference on someone's life and it's not anyone else you're on your own at the police station for sure you're on your own and it's for you to make that difference and when that individual has got the might of the state bearing down on them and you're the one person that they have to go to that's a it's a huge responsibility but it's also a privilege to be in that position so all those factors combined for me to by the time I finished my training there was only one thing I wanted to do and that was that was crime yeah absolutely and you know as I say you've done so much incredible work over the years but you've also said that you understand the pressure faced by the individuals under criminal investigation or indeed prosecution so for listeners who may not have been close to that world and you've lived it, what is the emotional reality for clients in those first moments when they realise they are going under investigation?
6:20Matthew Claughton:Well, I think it's probably most intense for the one in custody because they've been arrested sometimes for something really serious. They've been in a cell. They've asked for a lawyer. The lawyer is on their way, but maybe the police say, we're not ready yet. It's going to be some time before we need you to come down. And when they see you, you are the first person they see that is on their side and the only person at that point. And I think you see people then really, really at their most vulnerable. And that is when your job kicks in. And not only are you going to put them at ease, you're also then going to give the legal advice that's going to put them in the best possible position to deal with what they're up against.
7:09And sometimes, sometimes it could be
7:11Matthew Claughton:something that could lead to a life sentence. So that's your worst case scenario for these people. And that's exactly what I was going to say. This is life-changing stuff. So back to your point about the responsibility and pressure, but also the privilege for you to hopefully, you know, do your absolute best, I'm sure is something that most of our listeners will get to resonate with throughout this discussion. You have said that the most effective criminal lawyer is one who prevents their client from being charged. So I think that is such a strong line, particularly. Can you perhaps unpack that a bit for us in terms of the pre-charge engagement, what that actually means in practice, and why you believe it is where the best criminal defence work actually often happens.
7:52Matthew Claughton:What I would say is that the best day's work isn't necessarily securing an acquittal in the Crown Court. I mean, there are times when that's what you have to do. But far better is the day when you can ring your client up and say, your case is being NFA'd, which means no further action, which means it's over. And that's a client on the end of the phone really trying to digest, do you mean it's over? Do you mean, do you mean, it's, and I'm going to email you and explain it to you properly, but I wanted to ring you first so that you knew as soon as possible, it is definitely over. You've got your life back.
8:30Matthew Claughton:And that is to me where we can have the best impact. And it's, it's one of the things that sets us apart from other firms. The last thing you want is for someone to be arrested and then released under investigation, whether that's on bail or not, and asked to come back to the police station three months time and then gets extended for another three months and another three months. And all they're doing is relying on the police. They probably think, sometimes think, well, I didn't do anything. I'm innocent. Therefore, I won't be prosecuted. But the danger there is that they are sleepwalking into a prosecution.
9:09Matthew Claughton:And my position or stance on this is that no, this is the time when you don't forget about the police interview that took place yesterday, which was harrowing enough. Now go on the front foot, seek legal advice and look to instruct a lawyer who will be proactive in preventing you being prosecuted. And this is pre-charge representation, not just the police interview, but representing the client through to a decision being made. And it's where the lawyer, the legal team, will go on the front foot, look to engage with the police. That can be formally, pre-charge engagement, or informally. Let them know that you are there.
9:56Matthew Claughton:Let them know that they will be hearing a lot more from you. And during the stage of pre-charge representation and pre-charge engagement with the police, you can tease out weaknesses in a prosecution case. You could direct lines of inquiry. You could provide them with material that may be relevant to the investigation. Certainly that which would point away from your client's guilt. And this process would culminate typically in representations against charge in which you will argue, we will argue, that there should not be a prosecution because the charging standard contained within the Code for Crown Prosecutors has not been met either because there is not a realistic prospect of a conviction or a prosecution is not in the public interest.
10:52Matthew Claughton:And on that basis, the case should be NFA, no further action. And the skill is to put the prosecutor in the position of a Crown Court litigator preparing the case for a trial and think, we've no chance here, this would not lead to a conviction. so you have to get them to think imagine the case a year or two down the line before the crown court and get them to realize that this case that it would it would end with a not guilty verdict and once you've done that your job is done because they should take the view there's not a realistic prospect of a conviction here let's move on to the next case and that's fantastic for your client that's the main objective um they get their life back they get they get to breathe they get to think about other things.
11:43Matthew Claughton:They get to enjoy their family. They get to do everything that everyone else can do. But it's also good for the system because it means the wrong cases aren't going before the courts. And the criminal justice system can focus on stronger cases that should be prosecuted. So that's what we do. It's one thing that really sets us apart from other firms and we're very very good at it. Absolutely fantastic at it and I love two things about that firstly is the proactive nature that you're suggesting there actually to to go out there and be proactive and manage this as best as possible and also the fact that you pick up the phone you know that's that human you could easily anyone could just send an email they're not a number you genuinely care for your clients you're going to follow up in writing perhaps it might be overwhelming on that call but you're taking the time to actually tell them and build that connection from your client and say, look, we're here for you and wanted to let you know firsthand from me.
12:37I really like that. And that's clearly why the firm has gone really successfully well. And let's talk about sort of the formidable reputation for being proactive that the firm has done on that pre-chart work and indeed trying to stop matters before they escalate. What do you think, in your opinion, separates a defence team that's genuinely good at one of these things and one of those that's just really reacting and already sort of just moving along with the parts? What do you think separates good from great?
13:04Matthew Claughton:You have to look at the case and look for the way through it so that you can see a way through it. And that's the way we train our staff. Look to pick out the weaknesses in the prosecution case. Take on board the material that the client is able to provide you with. The exculpatory material. Work towards engagement with the police. and then start to join all the dots together, put the pieces into representations and also put yourself in a position because our pre-charge lawyers are also Crown Court litigators. They represent people in the Crown Court. Imagine the case in the Crown Courts. And then, into that is a really expert knowledge of the role.
13:54Matthew Claughton:A defendant's lawyer has an expert knowledge of the role of the Crown prosecutor and what tests they're supposed to apply. So all that goes ultimately into representations against charges as to why they shouldn't be prosecuted. That's the key to it. It's also, I'm not sure quite whether your question would address this point, but it's also that high, high level of empathy and understanding of your client's predicament and the instructions that they're giving us. so and let's face it these clients choose us they choose us because they've got a story to tell they want to come to us because they believe we will get their point across and and and there's an outcome that they desire so these these are clients who really really do want to work with us and they've got a lot of input to give us these aren't the ones who are burying their heads in the sand.
14:51Matthew Claughton:These clients are up for it and they're up for the fight. Yeah. And as I say, you've done incredible work. It has to be said. You talk about empathy there. One thing I want to talk about now is judgment. We sort of talked a little bit at the beginning of the conversation around technology and the mobile phone and how that's come in. We're in a world of AI now. Well, I'm quite verbose about it. AI can do a lot of the work. People can shout about it and say it can't and this, that and the other. But certain things are really important that AI can't do at the moment where the lawyers should be focusing more of their time, which is on the the judgment, the risk balancing, that side of things.
15:20So you deal with very serious criminal allegations, the fraud, regulatory work, professional discipline, crisis management, a whole range of things. So in those kind of matters, how do you balance the sort of legal analysis, the client management, but also that commercial judgment when everything can probably feel quite urgent, quite high risk? Yeah, talk us a bit more about your view on that.
15:41Matthew Claughton:Yeah, I see what you mean. There may be urgent elements to a case, but you've always got to retain that sense of calm and you can't allow a client's anxiety to affect your judgment or affect the steps that you are are going to take so you always have to reset to and go through it methodically even if there's a level of urgency to it and um the client often needs to understand that and so that can can be quite an interesting challenge because the client may have different ideas about how to resolve the situation and ultimately it's for them to understand that we have the experience and it's the outcome and sometimes they have to be a little bit patient and so yeah it's it's that calmness the level of confidence and the ability to to reset and go through things methodically that's really quite important we can normally and i think this is really important.
16:46Matthew Claughton:We normally make sure we match the right clients with the right lawyers to deal with problems as they arrive. So that's quite an important element of it. That was where I was going to go next, actually. How do you do that? How do you make sure that you're able to match? What's the trick to that to ensure that seamless process for all involved? Okay, well, we've got 30 solicitors, so that's a good starting point. And a lot of firms simply can't do that and within criminal defense work there are sub-specialisms so you may have a lawyer who will deal with fraud or serious crime and not go not represent someone for example on an allegation of a sexual offense but they will be very good in the other areas and so we will we can normally match the expertise perfectly but in addition to that we often sort of think this is this is a particular temperament a client with a particular temperament that would be well suited to the calm nature of this particular lawyer so you can match them in terms of type of criminal defense or type of the allegation but also the personality and so because of because of that I think we can get a right lawyer for the right client, the right case every time.
18:09And the numbers prove that. I mean, the success story of the firm since taking 100 % of control, I think in 2018, correct me if I'm wrong, but the firm has tripled turnover and strengthened its market position, which is fantastic.
18:20Matthew Claughton:I think it might have quadruple turnover. It might be closer to quadruple. And it's really, it's gone up quite a lot in that period. I think by the time we get to July of this year, it might be times four. Wow. It's really, really good. So what do you think, what did you see then that needed to change when you took over and what key decisions have really helped drive that growth to perhaps inspire other law firm leaders out there? Okay. So in 2018, one of my colleagues, we were a similar age, around about 53, 54. And one of my colleagues said that he wanted to leave. he was going to cash out if you like one of the partners and another one said I thought I was going before you and I said that's okay okay if you let me take over and they said there's three of them then you can all go two of you can stay physically the one who wants to leave can leave and then I will have control and then it was possible for me to say this is what I want to do and I worked really hard at the core focus of what we were going to do.
19:29Matthew Claughton:And that was, we're great at serious crime, we're great at fraud work, and we are really good at pre-charge work, and that's an area I really, really do want to develop. And also I realised that there'd been a lack of recruitment over recent years, and if these guys were leaving and being essentially cashing out, I needed something at the end of it. So one of the other areas of focus was a strong youth policy. And that's exactly what I called it. And that core focus is still there now, being really strong on a youth policy so that we have continuity when I got that bit older, which I'm getting there now.
20:20No, you're still a
20:22Matthew Claughton:So that was crucial. There's no point me staggering over the finishing line as I paid out my former partners and shareholders and then having a firm withered on the fine during the period. So it was crucial that we had a thriving firm for me as I hit sort of 60s, early 60s and beyond. Yeah. So that was the idea. and in addition to core focus I'm losing track of the question there Robert stop me if I'm going off no not at all it's this the journey isn't it's the story so so we had the focus but we also wanted and to make sure and I say we it's kind of me but I was I was talking to other people but we also have the we need to make sure that the values were right and it all had to be about the client and the ethics and also being a byword for excellence so that was client service and so they were they're still they're still our values along with one or two others but that's it and so it was all about getting that right um and you know when we talk about focus not looking at an opportunity to recruit someone who's not into these areas of work somebody who might have or geographically not not conveniences and things like that not not taking on opportunities if they always go back to focus this is this what we're about no well we're not we're not doing that And so that was how I set it out in 2018.
21:54Matthew Claughton:And we've remained quite rigid with that since, despite what's happened since then, because we've had a lockdown, we have a culture of working from home, we've had the arrival of AI. But we stuck to that core focus and those core values. And they've held us in good stead. Today's episode is brought to you by Clio. If you're spending more time managing your practice than practicing law, it's time for a change. Clio is the intelligent legal work platform built for modern solicitors, combining context-aware AI with trusted legal research to help you work smarter, not harder. Switching is easier than you might think.
22:34Clio's dedicated migration teams handle your client and case data every step of the way, so you can focus on what matters most, your clients. plus award-winning support 24 5 via live chat phone and email means help is always on hand when you need it visit clio.com forward slash uk to find out why thousands of uk solicitors trust clio now back to the show you talked earlier about the training and you mentioned there obviously the recruitment obviously i've been running a legal recruitment business for over a decade now so i'm passionate about this in terms specifically lawyers as well and enhancing their careers and finding the right roles and having more enriched careers.
23:13But when you're hiring senior criminal defense talent or indeed any talent, what are the non-negotiables beyond technical ability? Is it judgment, temperament, client care or something else?
23:23Matthew Claughton:I think we look at the track record of the lawyer. Then we spend a lot of time talking to them. And do we think they'd be a good fit for lawyers? And is it absolutely obvious that they care about clients, that a client is not a commodity, a client is not a sum of money. It has to be, do they care about the clients and do they care about the quality of the work that they can deliver and will they fit into and share the core values of all years? The core focus is less important because we decided to focus and we would be speaking to then because it was part of our focus, but would they align with our values?
24:08Matthew Claughton:And I think that's the key thing. And that's half our recruitment. The other half is the youngsters who join us, and that's part of our youth policy. And these are people that we will train up. And at the moment, a significant number of them have joined from our intern scheme because we place a huge amount of emphasis on attracting young entrants to the profession and I don't just mean all years I mean the criminal defense profession so every year we have a series of week-long intern programs and that's eight people for eight weeks one week each We've been doing that since, I don't know if it's 2019, 2020.
24:56Matthew Claughton:So this aligns with the new world. And we've recruited about 10 trainees from that program. Last year, we had five trainees with us. There'll be more at the end of this year. Some qualified last year. We've got two at the moment. And in my time, I've had over 50 trainees. So that's a big thing. and once they are training with us we work really hard on making them as complete a criminal lawyer as possible as soon as possible and you can't substitute there's no substitute for experience but we work really hard on on skilling up our lawyers and we have some we have some fantastic accreditations uh that we deliver a couple of them are industry first internal accreditations the law society does a brilliant police station accreditation it also does a good magistrates court advocacy accreditation but we specialize in pre-charged work so where the law society doesn't deliver one we created our own that mirrors the police station accreditation it's got you have to pass exams submit portfolios be be shadow someone and then be be monitored and then we get them to a good level of being accredited to deal with this area of work.
26:21Matthew Claughton:And then we introduced that about three or four years ago and then a couple of years ago we introduced Crown Court accreditation. So again, that means that our lawyers are accredited internally to represent people in the Crown Court. And when you look at those four accreditations, that's covering to a high standard the main basis of criminal defense work. Nothing on appeals. It's good, really, really good that. And then we added two to client care accreditation last year. And the next thing is an AI accreditation. But that's going to be annual because that changes so rapidly now. So we really work hard on bringing our youngsters on.
27:06Matthew Claughton:and I think that youth policy is a really strong selling point for the firm. Yeah, absolutely. And I love that you're proactive again as well in terms of if you don't see it, create it. And yeah, I love that you genuinely care about people bringing in that are aligned with your values, not just necessarily the best talent, you know, but actually are they going to be the right fit? Are they going to genuinely care, be right for our clients, the reputation that we've built? Because you're building a very, very, you know, specialist firm with an excellent reputation and you're seeing the results because a lot of firms talk about the growth, but not all of them actually go on to achieve growth.
27:39Even more so in recent times of competition, you're seeing more and more firms merge, go bust, whatever it might be. So how have you kept Oli as independent, specialist and ambitious without diluting what the firm really stood for in the first place?
27:53Matthew Claughton:We have our focus. We have our values. The last value is independence, and it's been a great independent law firm. So it means that I don't think you can take your values. If you can't be swallowed up by a bigger firm and take your values with you, because they would then be determined by the bigger firm. And so that was the key to it. And it wasn't so it wasn't about making being hugely profitable. That that came that came away from the focus and the values that came with the professionalism with which we should. run our cases um it came with a decision things like the decision to have a client acceptance policy on the publicly funded work so for example the days of representing um a shoplifter who may have committed an offense in hull it's like we can't do that on a publicly funded basis so and and we can't represent the the burglary in leeds and so we really had to trim down what what we what we were prepared to accept on a publicly funded basis, on the basis that they would be just as well, if not better, represented by a local lawyer who had the time to deal with them, not one who's travelled at a huge expense and little remuneration and needs to get back to the office.
Read the full transcript
29:19Matthew Claughton:It's far better than they are with a local lawyer. So that client acceptance policy was a really important element of it. But in terms of the pre-charge work, for example, most of that is privately funded, most significant proportion of our post-charge work is privately funded and so there was a switch away from being a legal aid law firm at the beginning of my career, 99 % of our work was legally aided, even 15 years ago there's still a very very high percentage legally aided now to one that's probably 80 % close to 80 % privately funded the work we do so that sort of to some extent looked after itself and the success we had with cases meant that we were able to track more and more work and also we really look after our branding and our online presence is really really strong and so that and we love it you know we love showcasing our experience our content we try and make it always try and make it educational and have authority and be trusted trusted content so that's the double ea t and that we always try and apply to what we do and we encourage staff to contribute content because it's good for them it's good for their careers, it's good to showcase their knowledge, and it benefits the firm as well, so we work hard on that.
30:52Matthew Claughton:That's been really helpful commercially. And then the interesting thing, and I don't want to take you away from your questions by wittering on for too long, but the interesting thing this year was the impact of AI answer engines rather than search engines in fact depending on terminology we want to use but yeah that was interesting this year and i'm more than happy to expand upon that yeah i think it's very wise to do that given the world that we're in so tell us more we have someone who works with us on for many years on let's call it search engine optimization and um for us two or three years he he wanted you know he wanted to make sure that we didn't lose out as a result of answer engines and the arrival, not the arrival but the people searching through chat GPT and so on and the others.
31:45Matthew Claughton:We took a view on it which was basically if we continue with what we're doing we're probably doing the right thing because our content has authority, it's really good quality content but we weren't sure but we realized the work that we were doing um before 2025 was probably even more optimized for answer engines than it was for search engines and so if i can give you an example um we do uh an awful lot of pre-charge work as you know um a competitor might on their on their page say something like there might be a couple of paragraphs saying we can represent your pre-charge Another competitor might have a page, a web page, pre-charge work, whereas what we have is a content hub or a cluster, which is great for the user experience, but it's also really, really good for the machine, the answer engine.
32:48Matthew Claughton:And so that cluster, on our pre-charge work, we have a fantastic page, but it's got embedded video content. It's got a huge amount of frequently asked questions, loads and loads of case studies on how we can effectively represent someone pre-charged. But here's the thing. It also has widgets at the side with all the articles and blogs relevant to the pre-charge stage of the case. And there's about 25 different articles or blogs. They're all on the subject of pre-charge. And embedded into that content, at least 12 of them have got videos embedded. And that's just in the – so that's about 40 ,000 words in total.
33:31Matthew Claughton:It's a huge amount of content. So, you know, you hear this term, oh, you've got to win the battle for the answer or you've got to be the answer. And that really means that when someone asks a question, the answer engine will say we got this bit of the answer from Olias, we got this bit from Olias, we might have got this bit from the Crown Prosecution Service and then the supplemental question for the potential client might be about Olias and then the answer engine starts to talk about Olias and then the client comes to us. So we've gone from being one of the top three firms recommended by Google or search engine to being the recommended firm and part of the answer provided by AI or an answer engine, whichever, whatever terminology you want to use for it.
34:22Matthew Claughton:And so becoming the answer, 2025 was significantly about becoming the answer, not all the time, but as frequently as you could in the areas that you chose. Another really good example is in relation to correct term is homicide but let's call it murder and manslaughter that will have it's a similar amount of content similar amount of embedded video so we'll talk about what is diminished responsibility what what self-defense what's what's conspiracy what's the joint enterprise and what happens in the first few days after during the murder investigation what's position regarding bail in the murder investigation postmortems what are they can you have second post-mortem and it's just a huge resource the client can't be left in any doubt as to the level of expertise and you just compare that with oh we represent people on on murders come to us it's it's it's only one winner yeah you're talking my language and this is why i've been leaning all into content and hosting this show and having conversations like this with people in the roles doing the doing now and you know really educating because it is it is a hub so i I think that's the key thing here is you're meeting people in a modern way where people are going to discover you as well and you're being proactive.
35:37So I love that. And that, again, comes to your growth story, comes to your, you know, your client success story and everything that you're doing. And sticking with clients, because I know we've talked a lot about sort of client care throughout this discussion. But in criminal sort of defense, where reputation, liberty, livelihoods, as we've said, it's really, really important. What does excellent client care actually look like in practice? So you have to be an excellent lawyer.
36:02Matthew Claughton:And I've talked about how we train our lawyers. And I've talked about how we pick the right lawyer for the right client every time. And I've also alluded to the empathy that the clients have for clients. And the fact that client care is not just about getting stuff out in time and doing this and diagnosing it. and diagnosing the problem and delivering the service. It's about caring, literally, about caring for the client and having that level of empathy for the client. Why did you come into the job? Why are you doing the job? And it's because you wanted to, because you cared about the client, you cared about the outcome, and what you feel resonates with what I'm saying now and why I came into the job.
36:49Matthew Claughton:And if you align with that, then we're winning. And that ethos and the notion of client care, as well as client service, and I'm sort of distinguishing slightly, that's something, that's a drum that the senior lawyers in the firm bang, not literally. I haven't got drums in the office, but it's a drum that we bang all the time. And so, yeah, I think that's – and we care about our clients. We care about our outcomes. It's clear, and that's come throughout really well throughout the discussion, and it's authentic as well and genuinely caring. Again, you're looking forward. You've had growth. You've been prepared to make changes.
37:30You've continually stayed true to your values, really invested in your people. That's clear. So from where you sit, what changes are you seeing in the way investigations are being conducted today, whether by the police, regulators or other authorities, and how does that affect the way defense lawyers may need to prepare?
37:47Matthew Claughton:We're going to see an increased use of AI in the way in which investigating teams work and how they coordinate their activities. On serious allegations, the biggest change I saw was right at the beginning of my career. That was the Holmes computer, Sherlock Holmes computer, for dealing with complex murders. and it came after the shortcomings in the 1970s and 80s of the Yorkshire Ripper and the failure to investigate that properly. And I think that was huge. They became so much more efficient. And yet, that's still the go-to. But as they move away from that and have much, much greater emphasis on AI and being able to pull information together, I think we're going to see changes that may be beyond what we could have expected.
38:42Matthew Claughton:I think so we're going to see more efficient police investigations. I think that's a really important thing. But the other one, I suppose, is political climate and where the emphasis is placed upon criminal investigations and what offences are under investigation, so the political side of it. And then, of course, you've got the technology and criminal offences trying to keep up with technology. so we're seeing slightly new offences a lot of the time online offences and so on and so yeah I think I think that's to some extent you have to anticipate but to another extent you have to be reactive because you never know what's around the corner never know and I've been in business and seen various things you absolutely do not a practical question now for our audience and this is just for educational purposes this is not advice just to put that disclaimer in if someone is listening to this and contacted by the police a regulator or a professional body and fears they may be under investigation, what are the first things they should do and should not do?
39:41Matthew Claughton:One of the things they should, they mustn't engage with the investigator. They mustn't say anything to the police. So to that extent, stay quiet. Listen, absorb what is being said to you. If you are being asked to come for questioning, absorb it. But don't try and talk your way out of it. or remember the police are doing their job and that's to investigate you. So that's the first thing. The second thing is seek legal advice as soon as possible and contact a specialist. And I think here, and this is something I don't think I've mentioned, clients are becoming, they're using AI. Hopefully they find all this has the answer, but also they're asking far more exacting questions.
40:29Matthew Claughton:we we see now when our clients are asking some really good questions they're they're setting out the problem they're asking what we can do for them and I think that's important and that way you will end up with a firm that is specialized not just in criminal defense but in in relation to the particular matter for which you may be under investigation for so it's probably a lot easier for them now than a couple of years ago because they can go to an answer engine, they can go to chat GPT or Gemini, whatever, and they can do their research. But what you mustn't do is just trust the investigator, I'll say the police, but trust the investigator to do their job on the basis that because you haven't done anything, then you won't be prosecuted.
41:19Matthew Claughton:That, unfortunately, is not something they should be doing. They need to be helping themselves and getting representation from a specialist who will look to adopt a proactive, front-footed approach to dealing with their predicaments. Yeah. No, thank you for sharing that and educating our audience. We've talked, you talked earlier about staying calm, but I just want to sort of hammer a message home, given, you know, you've been so successful and you've been leading a firm and such a wealth of experience. You know, the work you're doing is super high stakes. You know, the outcomes really matter, can affect people's livelihoods, families, generations of families, you name it.
41:57So what has criminal defense taught you about leadership, composure and decision making under pressure?
42:02Matthew Claughton:The most important thing is that people are looking to you. So it may be in April of 2020 when we've been locked down and people don't know if we've got clients to worry about, but people have got their jobs to worry about. and that's when the leadership comes to the fore and you can reassure them that there's a plan this is how we're going to deal with it this is our strategy and that was a really good example but you you can have a member of staff coming to you about an individual problem about the future of the business anything like that and as long as your car and there's evidence of a plan they will get from you and the the reassurance and confidence that they need within if it's member of staff within their working environment and the same applies to a client in a professional environment.
42:56Matthew Claughton:And so they look to you and if you are carrying the problem with a level of confidence that they can see that there is a way through it, then that will put them in a far better position than they were, than they would have been if you had no solution to the problem. So it's that level of calmness combined with authority and experience that colleagues will look to you for. And so I think that's probably, yeah, that's probably a good answer on that leadership issue. And it relates in a similar way to a lawyer-client relationship as it does to a leader of a law firm and a work colleague relationship.
43:37Yeah, no sage advice. And thank you for sharing that. Before I let you go, this has been a wonderful conversation. What advice would you give to aspiring lawyers who want to build a career in criminal defense or indeed high stakes investigations work?
43:50Matthew Claughton:Okay, so aspiring lawyers, firstly, if you haven't got a job yet, you need to get out there. You need to get to the, look to firms that will do intern programs and look to firms that you can spend time with. I mentioned us having eight week long intern programs for eight lucky people. We also have a meet and greet event for about, well, there's no limit to the numbers, but you get to about 100 people every spring. And then just before it's time to go back to uni, we have a full day intern program, virtual one. And last year we had about 200 people come to that. So get to see law firms, go to the magistrate's court, speak, be a bit cheeky, speak to a lawyer, ask the lawyer about what their job is, ask them if they can come and watch the next hearing, sit in court, make yourself known to ushers.
44:38Matthew Claughton:and other members of the core staff if you do that then you're making your getting yourself noticed but and then then follow it up try and approach as many firms as you can for experience possibly even barristers and connect with people on linkedin um again and just be a little bit cheeky hope you don't mind this hope you don't mind that and if you can't give me some work experience could you recommend anyone and and you would be surprised at how many people are impressed by that and we'll think well yeah i'm going to help you you're quite keen so yeah i will try and give you some help um and you can come and see it spend a couple of days with me or my colleague can use and then the cv builds up and if you're looking at that cv of this 20 year old who's who's done two or three different placements you think well they're still at it they must be keen you know that they're coming from a legitimate place um and it's an area of interest that they're working on and so i think that's that's a really important thing for someone who really is really keen on a career in criminal defense yeah and everything you said there just plus one i always say if you increase your visibility you'll increase your credibility if you get in the right spaces and places like you say fortune is very much in the follow-up and being cheeky the answer is always no if you're not prepared to ask the question so go out there and ask that question you never know uh this has been an absolute master class math you really enjoyed it it just leads me to say thank you so so much for joining me today on the legally speaking podcast sponsored by Clio, wishing you lots of continued success with the firm and indeed your future pursuits.
46:05But for now, from all of us, over and out. Thank you for listening to this week's episode. If you like the content here, why not check out our world leading content and collaboration of the Legally Speaking Club over on Discord. Go to our website, www.legallyspeakingpodcast.com. There's a link to join our community there. Over and out.
From the publisher
On today’s Legally Speaking Podcast, I am delighted to be joined by Matthew Claughton.
Matthew is the Managing Director of Olliers Solicitors, one of the UK’s leading criminal defence firms. Since taking full control of the business in 2018, he has helped steer Olliers through a major period of growth, quadrupling turnover, strengthening its reputation in privately funded criminal defence, and building a firm widely recognised for its expertise in pre-charge engagement, serious crime, fraud, regulatory work and crisis management. He is ranked as a Leading Partner by The Legal 500, has been recognised as the Legal 500 Northern Powerhouse Criminal Lawyer of the Year, and is widely regarded as one of the standout names in high-stakes criminal defence.
But this conversation is about more than rankings and results. It is about what really makes an outstanding criminal defence firm today. How do you build a practice around preventing charges, not just winning at trial? How do you lead through growth without losing standards? And what does it take to stay independent, ambitious and trusted in one of the most pressured areas of legal practice?
So why should you be listening in?
You can hear Rob and Matthew discussing:
- Preventing Charges Through Proactive Defence
- Quadrupling Turnover with Strategic Leadership
- Client-First Culture Driving Sustained Growth
- Developing Future Criminal Defence Talent
- Calm Judgment Under Intense Pressure.
Connect with Mathew Claughton here - https://uk.linkedin.com/in/matthewclaughton




