#422 – Mark Cuban: Shark Tank, DEI & Wokeism Debate, Elon Musk, Politics & Drugs

25:52But now all of that is front and center and social media. And we're trying to figure it out how we deal with the, with the mobs of people and the virality of it all. Um, I think we'll find our footing and start celebrating greatness again. Well, that, I mean, that's the whole reason I do shark tank. That's true. That's, that show celebrates the entrepreneur. It's the only place where every single minute of every single episode, we, you know, we celebrate the American dream. And the reason I do it is we tell the entire country and it's shown around the world even. We, you know, we're, we're amazing advertising for the American dream.

26:25And I don't even know how many countries. But every time somebody walks onto that carpet from Dubuque, Iowa or catch him Idaho, you know, that sends a message to every kid who's watching seven, eight, nine, 10, 12 -year -old kid that if they can do it from catch him Idaho, you can do it. If they can have this idea and get a deal or even present to the sharks and have all of America see it, you can do it. And that, I mean, I'm proud of that. Um, the 15 years of that is just, it, it's just been insane, you know, now kids walk up to me and go, yeah, I started watching you when I was five or 10. And I started a business because I learned about it from Shark Tank.

27:03And so, you know, I think, you know, we're being celebrating, it's celebrating it and we convey it. And I don't think it's going away. But there are different battles we have to fight to support it. Yeah. I love even when the business idea is obviously horrible. Just just just the guts to step up to be there to believe in yourself to really reach. I mean, that's what that matters. I mean, because like some of the best business ideas are probably uh, maybe even you and Shark Tank will laugh at. Oh, for sure. Yeah. Without question, the good ones, we're not going to recognize every good one. And then sometimes we'll just motivate people to work even harder to get done because of what we say to them.

27:41And, and that's fine too. You know, there's been great success stories that we said no to. What stands out as like a memorable business on, uh, you've been pitched on Shark Tank. What's the best one that stands out in America? There's no best one. Right. They're all different. Um, they're all best in their own way. I guess the stupid ones and you know, we haven't had any, you know, world or world changing or shattering ones, right? Because those aren't going to apply to Shark Tank. They don't need us, right? Don't you know, so we typically get businesses that need some help at some level or another.

28:14Um, but there's ones I've passed that I wish like spike ball. Do you know what spike ball is? And so it's just rebounding net that you can put on the beach and you have these yellow balls and you play a game of, you know, it's just competitive game, but they're killing it. So if you go to beaches in New York or LA, you'll see kids playing it all the time. And it was a fun game. Um, that I wish I had done a deal with. There's, and there's been others and you passed and I passed they, they were getting some traction and they wanted to create leagues, spike ball leagues. And they wanted me to be the commissioner.

28:44And I don't want to be a commissioner of a new spike ball. So you have to kind of have this gut feeling of will this scale, will this click with people? Yeah, it can't be protected. Is it differentiated? Is it something that makes me think, you know, why did I think of that? Or is it just a good solid business that's going to pay a return to the the founder and may not be enough of a business to return to an investor? Yeah, I mean, and I guess the question you're trying to see, will this scale? There's promise, will the promise materialize into a big thing? We'll see, I don't even care if it's going to be a big thing, right?

29:24Because it's all relative to the entrepreneur. We had a 19 year old from Pittsburgh, Laney, who came on with this simple sugar scrub. And there was nothing outrageously special about it. I didn't see it becoming a hundred million dollar business. I thought it could become a two, three, five million dollar business that paid the bills for her. And that that was good enough. And you know, six months after the show aired, she called me up, she goes, Mark, I've got a million dollars in the bank. What am I going to do? I'm like, enjoy it. Put aside money for your taxes and go back to work. You know, and so it doesn't have to be a huge business.

29:58It's just got to be one that makes the entrepreneur happy. But then there's the valuation piece, right? Do do a lot of the entrepreneurs overvalue business? Yeah. I mean, that's the nature of it, right? I mean, and that's really where the biggest conflicts in Shark Tank happened. That's an evaluation. They, you know, they think this is the best business ever. You know, we had one lady, a couple that came on and they had this scraper for cat's tongues, right? Nice. Bizarre. Most one of the most bizarre pitch ever. I love it. You know, and they had this insane valuation and it was on because it was corny and fun TV, not because it was a good business.

30:36Okay. You didn't see the potential. No, no, there's a lot of cats in the world, Mark. Yes, there are. They'll go do very well without me. So how do you determine the value of a business, whether it's on Shark Tank or just in general? It's actually really easy, right? So if you take just to use an example of business that's valued at $1 million, and I want to buy 10 % of that company for $100 ,000, then in order for me to get my money back, they've got to be able to generate $100 ,000 and after tax cash flow that they're able to distribute. Can they do it or can they not? Right? And if it's $2 million value, what if the valuation is that's how much cash, after tax cash, they have to generate to return that money to investors?

31:24Or the other option is do they, do I see this as business potentially having an exit? Right? Do they have some unique technology or do they have something specific about them that some other company would want to acquire? Then the cash flow isn't as important, but isn't going to guide the valuation. And how do you know if the company is going to be acquired? So it's a technology like the patents, but also the team. Yeah, it could be any of the above. Right? It could be, it could be a super products company that I think is going to take off. And how do you know if they can generate the money? Well, that's, you made it sound easy.

32:01Yeah, I mean, is can the person sell? You know, and if not them, can I do it or someone on my team do it for them? So you're looking at the person? Yeah, for sure. Yeah. That would barbed recorders the best. So you can look at a person and hear them talk for 20 minutes and know can that person do the job and do the work? Can you tell us they're full of shit or not? So one of the things with entrepreneurs, they're kind of, like we said, overvaluing. So they're maybe overselling themselves, but also they might be full of shit in terms of their understanding of the market or also like, or exaggerating what their thing could do.

32:35All that kind of stuff. Can you see through that? Yo, for sure. Just by asking questions, you know, so if they are delusional at some level or misleading at another level, I'm going to call them on it. So you get people trying to sell supplements that come on there, and it's a cure for cancer or whatever it may be, or there's this latest fad that increases your core strength without doing any exercises. You know, shit like that, I'm just going to bounce, I'm going to pound on them, right? Yeah, still love that. I still love the trying. Just trying. You know, give them credit, right? Because they know all of America is going to see it, and they're deluded themselves to believe this story so strongly.

33:14I mean, there's a delusional aspect to entrepreneurship, right? Like you just, I see that's a great question. Do you have to be ambitious and, you know, set aside reality at some level to think that you can create a company that could be worth $10, $100 billion, right? Yeah, at some level, because you don't know it's all uncertainty. But I think if you're delusional, that works against you. Because everything's grounded in reality. You've got to execute. You've got to produce, you know, you can have a vision, right? And you can say, this is where I want to get to. And that's my mission, or this is my driving principle, but you still got to execute on the business plan.

33:54And that's where most people fail. Yeah, you have to be kind of too brained, I guess. You have to be able to dip into reality when you're thinking about like the specifics of the product, how to design things, how to, like the, you know, the first principles, the basics of how to build the thing, how much it's going to cause all that. Yeah, I mean, because if you can't do the basics, you're not going to be able to do the bigger things. And at the same time, you've got to be one of the things that entrepreneurs do that I always try to remind any that I work with on is we all tend to lie to ourselves.

34:21Our product is bigger, faster, cheaper, this or that, as if that is a finite situation that's never going to change, right? And there's always somebody I call them leapfrog businesses.

34:38There's going to try to do C D N E, right? And you better be prepared for that to come because otherwise, they're out of business too. So you're never in a vacuum. You're always competing against sometimes an unlimited number of entrepreneurs that you don't even know exist, who are trying to kick your ass. And the tricky part of all this too is you might need to frequently pivot, especially in the beginning. Hopefully not. So you think like in the beginning, the product you have should be the thing that carries you a long time. Yeah, because I mean, that's your riskiest point in time, right? And so if you've done your homework, which includes going out there and testing product market fit, you should have confidence that you're going to be able to sell it.

35:20Now, if you didn't do your homework and you go out there and you sell whatever it is, then and you've raised money or whatever, just to pivot, you've already shown that you haven't been able to read the market. And so it's not that pivots can't work and always don't work. They can, but more often than not, they don't. You pivot for a reason. That's because you made a huge mistake. Well, I also mean like the micro pivots, which is like iterative development of a thing. Oh, yeah. Oh, yeah. That's not pit. Yeah. Just iterations. Yeah. Yeah. Entrepreneurship being having any business is just continuous iteration, continuous.

35:56Your product, your sales pitch, your advertising, you know, introducing new technology. How do you use AI or not use AI? Where do you use it? What person's the right person? There's, there's just a million touch points, you know, that you're always reevaluating in real time that you have to be agile and adapt and change. But especially in software, it feels like business model can evolve really quickly too. Oh, how are you going to make money on this software? Software for sure. Because, you know, anything digital, because it can change in a millisecond. Speaking of which, how did you make your first billion?

36:32So my partner, Todd Wagner and I would get together for lunches. And we were at California piece of kitchen and Preston Hollow and Dallas. And he was talking about how we could use this new thing called the internet. This is late 94 early 95 to be able to listen to Indiana University basketball games. Because that's where we went to school. And he was like, look, when we would listen to games, we would have somebody in Bloomington, Indiana have a speaker phone next to a radio. And then we would have a speaker phone in Dallas and you know, six back or 12 pack of beer. And we sit around listening to the game because there was no other way to listen to it.

37:12So I was like, okay, my first company, Micro Solutions, you know, I'd written software, done network integration. And so I was comfortable digging into it. And so I'm like, okay, let's give it a try. So we started this company called AudioNet. And effectively became the first streaming content company on the internet. And we're like, okay, we're not sure how we're going to make this work. But we were able to make it work. And we started going to radio stations and TV stations and you know, music labels and everything. And evolved audio net .com, which was only audio at the beginning to broadcast .com in 1998, which was became the largest multimedia site on the internet, took it public on in July of 1998.

38:01It had the largest first day jump in the history of the stock market at the time. And then a year later, we sold a tiahu for $5 .7 billion in Yahoo stock. And I owned, you know, right around 30 % of the company, give or take. And so after taxes, that's what got me there. Well, there's a lot of questions there. So the technical challenge is that you're making it sound easy, but you wrote code, but still in the early days of the internet, how do you figure out how to create this kind of product of just audio at first and then video at first? A lot of iterations, right? Like you talked about, um, we started in the second bedroom of my house, set up a server.

38:40I got an ISDN line, which was 128K and set up downloaded, Netscape server and then started using different file formats that were progressive loading and allowing people to connect to the server and do a progressive download. So that the audio, you can listen to the audio, well, it was downloading onto your PC. Yeah, it was a super choppy. So you was trying to figure it out. Oh, yeah, for sure. For sure. It would buffer it was, yeah, it wasn't good, but it was a start. But it was good enough because it's the first kind of, yeah, because there was no other competition, right? There was nobody else doing it.

39:14And so it was like, okay, I can get access to this, this or this. And then there were some third party software companies, Zing and progressive networks and others that were that took it a little bit further. So we partnered with them and I started going to local radio stations where literally we would set up a server right next to it. I had a $49 radio, the highest FM radio that I could find. And we take the output of the audio signal from the radio with these two analog cables, plug it into the server, encode it and make it available from audio net .com. Then I would go on UUnet bulletin boards.

39:53I would go on CompuServe. I would go on Prodigy. I would go on AOL. I'd go wherever I could find bodies. And I'd say, okay, we've got this radio station KLIF and Dallas.

40:08It's and if you're in an office or you're outside of Dallas, connect to audio net .com. And now you can listen to these things on demand. And that's how we started. And it started with one radio station. And then it was five. Then it was 10. Then it was video content. Then the laws were different. And so we could literally go out and buy CDs and host them and just let people listen to whatever music. And we went from 10 users a day to 100 to 1000 to hundreds of thousands to a million over those next four years. How did you find the users? Is it what a mouth? Word of mouth. Just what a mouth. It didn't spend a penny on advertising.

40:45So the thing you were focusing on is getting the radio stations and all radio and TV. Anything, any content at all to pick up the phone? What would you do? How would you? I would, I would, I would, I would, I would, I would go on by video or cassette, whatever it was, you know. And this would be for the, the DMs, the digital minimum copyright act of 90 set whenever it kicked in. So literally anything that was audio, we would put online so people could listen to it. Yeah. And if you think about somebody at work, they didn't have a radio most likely. And if you did, you couldn't get reception. Definitely didn't have a TV.

41:17But you had a PC and you had bandwidth available to you. And the companies weren't up on firewalls or anything at that point in time. So our in office listening, you know, during the day, what just exploded because whoever's sitting next to you, what are you listening to? Right? And that was the start of it. And then, you know, in early 98, we started adding video and just other things and we had, and up with thousands of servers, you know, there was no cloud back then. And just pulling together all those pieces to make it work. But where we really made our money was by taking that network that we had built and then going to corporations and saying, look, you know, it's 1996, 97, 98.

42:00And to communicate with your worldwide employees, what they would do is they would go to an auditorium that had a satellite uplink. And then they would have people go to like theaters or ballrooms and hotels that had satellite downlinks. And then we'd broadcast, you know, the product introductions, whatever. And so we said to them, look, you're paying millions of dollars to reach all your employees when you can do it. Pay us a half a million dollars and we'll do it just on their PCs at work. So we did, you know, when Intel announced the P90 PC, we, you know, charged them two million dollars or whatever to do that.

42:36When Motorola announced a new phone or a new product, we would charge them. And so we used the consumer side to do a proof of concept for the network. And then we would take that knowledge and go to corporations. And that's how we made our revenue. And there's some selling there with the corporations. Yeah, a lot of selling there. But we were saving them so much money. And they were technology companies they wanted to be perceived as being leading edge. And so it was win -win. How much technical savvy was required? You said a bunch of servers. Like at which point do you get more engineers? How much did you understand could do yourself?

43:10And then also, once you can't do all yourself, how much technical savvy is required to understand enough to hire the right people to keep building this innovative? I did all the technology. And then we hired engineer after engineer, after engineer to implement it. And so yeah, from putting together multi -cast network to software, to just all these different things. Was this like a scary thing? Terrifying. Because as we were growing, trying to keep up the scale. And literally, we're buying off -the -shelf PCs and then server cards as the technology advanced and hard drives and things would fail.

43:47And we didn't have machine learning back then to do an analysis of how to distribute server resources. So there was a time when Bill Clinton and all the Monica Lewinsky stuff happened, they released the audio of their interviews of him or something like that. And I knew at that point in time when that was released, everybody at work was going to want to listen to it. So we had to take down servers that were doing Chicago Cubs baseball. And just make all these on the fly decisions because we didn't have the tools to analyze or predict, be predictive. But yeah, it was all technology driven and marketing.

44:32The acquisition by Yahoo, can you tell the story of that? But also in the broader context of this internet bubble. This is a fascinating part of human history. So on the acquisition side, we were the largest media site on the internet. It wasn't close. There was nobody close. We were YouTube and relatively speaking, we would be 10x YouTube relative to the competition because there was nobody there. And so it became obvious to Yahoo, AOL and others that they needed a multimedia component. And we had the infrastructure sales, all that stuff. And so Yahoo, when we went public in 98 or right before I think it was, they made an investment of like $2 million, which gave us a connection to them.

45:18And then after we went public, they decided they needed to have multimedia. And so in April of 99, we made a deal and then July of 2000s when it closed. And can you explain to me the trickiness of what you did after that? Oh, the color? Yeah. Okay. So when we sold to Yahoo, we sold for $5 .7 billion in stock, not cash. And so I looked at, you know, after micro solutions, when I sold that, I took that money. And initially I told my broker, I wanted to invest like a 60 year old man because I wanted to protect it. But then he started asking me all kinds of questions about all these technologies that I understood.

46:07Like networks, I had done install. We had become one of the top 20, let's say systems integrators in the country. At one point in time, we're the largest IBM token ring installer in the country. It was crazy, right? Banyan, they blast from the past. I mean, so anyway, so these Wall Street bankers or analysts rather that were the big analysts of the time would call me up because they would ask my broker, what does he know about this product? And I knew them all what was working and not working, right? And so the ones that work, you know, I say that it's working. And I see the stock, they say something, the stock would go up 20 bucks, right?

46:42So I'm like, well, in my broker's like, you need to, you know, this better than they do, you need to invest. So I started buying and selling stocks. And this was in 1990 and was just killing it. I was making 80, 90, 100 % a year over those next four years to the point where guy came in and asked to use my trading history to start a hedge fund, which we did. And I sold within nine months. It was great, right? But the point being as it goes for, so when we sold to Yahoo, I already had a lot of experience trading stocks. And I had seen different bubbles come and go, the bubble for PC manufacturers, a bubble for networking manufacturers.

47:22They went up, up, up, up, up, up, up, and then they came straight down after the hype or somebody just leapfrog. And so when we sold to Yahoo, I was like, I've got a B next to my name. That's all I need or all I want. I don't want to be greedy. And I'd seen this story before where stocks get really frothy and go straight down. And I knew that because all of what I had was in stock, I needed to find a way to collar it and protect it. So understanding stocks and trading and options and all that. My broker and I, we went and shorted an index that had Yahoo in it. And so the lot the time was you couldn't short any indexes that had more than 5 % of that stock in it, right?

48:04That of anyone's of the Yahoo stock. And so I took pretty much $27 million, everything I had at the time. And I shorted the index. This is fascinating, by the way, because it's based on your estimation that this is a bubble or just mind not what you'd be to be greedy. Sure. So the foundation of this kind of thing is you don't want to be greedy. Yeah. I mean, how much money do I need, right? You know, where other people were saying, oh, I think you can go up higher, higher, higher. I went on CNBC. And I told them what I had done. And they were like, in Yahoo stock had gone up significantly from the time I had, had called and one of the guy Joe Kernan was on there.

48:43Don't you feel stupid now that Yahoo stock has gone up? You know, X percent more. I'm like, yeah, I feel real stupid sitting on my jet. But so you, I mean, there is some fundamental way in which bubbles are based on this greed. Oh, for sure. For sure. Yeah. And I'd seen it before, right? Like I just said. And so what I did was we put together a collar where I sold calls and bought puts. And as it turned out, when the market just cratered, I was protected. And, you know, over the next two, three years, whatever it was, it converted to cash, paid my taxes, et cetera. But it protected me. And as it turns out, it was called one of the top 10 trades of all time.

49:23And what was even more interesting out of that period, my broker at that time was at Goldman Sachs. And I had asked him to see if there was a way to trade the VIX, right? The volatility index. And there wasn't, right? And so one of the people that Goldman that we were working with to try to create this actually left Goldman and created indexes that allowed you to to trade the VIX. That's not trivial to understand that's a bubble. I mean, you're kind of lessening your insight into all of this by saying you just didn't want to be greedy. But you still have to see that it's a bubble. Yeah. I mean, yeah.

50:00Obviously, if I thought it was going to keep on going up and it was there was intrinsic value there, I would have stayed in it. But it wasn't so much Yahoo. It was just the entire industry. You would back then, you know, like we're looking at the magic seven or whatever it is stocks now. And people were asking is in a bubble. And when I would get into cabs and people just start talking about internet stocks, there were people creating companies with just a website and going public. You know, that's a bubble, right? Where there's no intrinsic value at all. And people aren't even trying to make operating cap profits.

50:31They're just trying to leverage the frothingness of the stock market. That's a bubble. You don't see that right now. There's not companies. You don't see hardly any IPOs right now for that matter. So, you know, I don't think we're in a bubble now. But back then, yes, I thought we're in a bubble, but that wasn't really the motivating factor. Do things possible? We're in a bit of an AI bubble right now. No, because we're not seeing funky AI companies just go public. If all of a sudden we see a rush of companies who are skins on other people's models or just creating models to create models that are going public, then yeah, that's probably the start of a bubble.

51:08But that said, my 14 -year -old was bragging about buying Nvidia with me in his robbery -hood account. He tells me the order I placed it. And he was like, oh, yeah, it's going up, up, up. And I'm like, yeah, we're not quite there yet, but that's one thing to pay attention to. Yeah, we're flirting with it. You said that becoming a billionaire requires luck. Yeah, can you explain? Yeah, I mean, there's no business plan where you can just start it and say, yeah, I'm definitely going to be a billionaire. If I had to start all over, could I start a company that made me a millionaire? Yeah, because I know how to sell and I know technology.

51:43And I've learned enough over the years to do that. Could I make 10 million? Probably 100 million? I hope so. But a billion, just something good has got to happen. You know, timing. Timing. Internet stock market was going nuts right when we started. You know, and that certainly I couldn't predict or control. You know, it's like AI right now. AI's been around a long, long, long, long time. And the Nvidia processors, your GPUs, rather, you couldn't predict that now's the time that they were going to be get to that cost effectiveness where, you know, you could do, you could create models and train them.

52:24And although it's expensive, it's still doable. You know, we didn't really even, we had ASICs, right, for custom applications. And we had CPUs that were leading the way. But GPUs were more for gaming and then crypto mining. And now all then all of a sudden, they were the foundation for AI models. So I think luck being a central to becoming a billionaire is a beautiful way to see life in general. First of all, I personally think that everything good that's ever happened to me is because of luck. I think that's just a good way of being. It's like, you're grateful. That said, there's some examples of people that you're like, they seem to have done a lot of, they seem to have gotten lucky a lot.

53:06You know, we mentioned Jeff Bezos. It seems like he did a lot of really interesting powerful decisions for many years of Amazon to make it successful. But he was really able to raise money, right? A lot of money and people were really just misdivide him because they weren't, making, they weren't profitable. And we, we were in an environment where it was possible to raise possible to raise that money. I mean, what about somebody you get sometimes feisty with on the internet, Elon, who couldn't even look at the Zuck and Bill Gates and more above it? Look, Zuck was just trying to get laid, right?

53:43And it took off and you wrote some good things. Right? It's up level. Right? Yeah. But yeah, so more power to him, right? You can't take anything away from him. But yeah, Snapchat, same thing took off. Apps didn't take off in 2007 when the iPhone came out. Apps took off in 2011, 2012. And if you were there with the right app at the right time and even Facebook, you know, in 2004, the bubble had burst and, you know, the price for computers had fallen enough in kids in school. All needed computers or laptops. If he had tried to do something like that, you know, five years early, I mean, it was too young, but you know, five years earlier or five years later, you know, or Forenster might have been the ultimate or Myspace.

54:28Forenster, remember, Forenster, or Myspace. I had a Myspace account that was before Facebook. Yeah. The time is important, but there's like the details of how the product has built the fundamentals of the product like what? So, but that's what gets you to when the opportunity is there, right? That's what allows you to take advantage of that opportunity and the kismet of it all, right? You've got to be it because it wasn't like any of the people I mentioned, there weren't others trying the same thing, right? You had to be able to see it. You had to be able to visualize it and put together a plan of some sort or at least have a path.

55:01And then you had to execute on it and do all those things at the same time and have the money available to you because it wasn't like whether it was Google or Facebook, you know, they raised a shitload of money. It wasn't bootstrapping it that got them there. And raising money is not just about sales, it's about the general feeling of the people with money at that time and proximity. Oh, yeah, sure. Duck wasn't at Harvard and he was at Miami of Ohio University or he was at Richland Community College, same idea, same person, same execution and nothing. I believe in the power of individuals to find their, to realize their potential no matter where they come from, but I agree, I agree 100 % with that, right?

55:46But luck is required. Yeah, I mean scale is the only delta scale, right? Where, you know, we're not all blessed with the access to the tools that you need to, to hit that grand slam. But then also billion is not the only measure of success, right? Absolutely not, right? There's everybody defines the success in their own way. How do you define success, Mark? You've been waking up every day with a smile excited about the day, you know? I was, you know, people said, well, when you get that kind of money, it doesn't make you happy. And my answer always is, if you are happy when you were broke, you're going to be really, really, really happy when you're rich.

56:23But you got to work on being happy when you're broke, I guess. Well, you're just being happy, right? If you were miserable, you know, in your job before, there's a good chance you're still going to be miserable. That's just who you are. That's a pretty good definition of success, by the way. Thank you. How do you reach that success by way of advice to people? You know, we talked about my dad, my parents, I never looked at my dad and said, okay, you're not successful. He busted his ass and when he came home, you know, we enjoyed our time together, right? There was nothing at any point in time where I felt like, oh, this is miserable, we're awful, we're, you know, we don't have this, we don't have that.

57:06You know, we celebrated the things we did have and never knew about the things we didn't have, you know, and so I think, you know, you have to be able to find your way to whatever it is that puts a smile on your face every day. Some people can do it and some people can't. It's not always about the smile or the smile on the outside, it could be smile on the inside. Whatever it is, whatever makes you feel good. Even the struggle, like with your dad, the really, really hard work can be a fulfilling experience because the struggle leading up to then seeing your kids. Exactly right. Because that was my dad's grand slam, right?

57:47Seeing three kids go to college, be successful, you know, spend, be able to spend time with them. And that was the other thing, you know, he really made me realize is the most valuable asset isn't the money. It's your time. That's why, you know, from a young age, I wanted to retire because I wanted to experience everything that I possibly could in this life. And, you know, he got joy from us. I get joy from my kids. And that's the most special thing you ever can have. Beautiful said. You have made some mistakes in your life. Yeah, a lot of them. One of the bigger ones on the financial side, we could say is Uber.

58:27Yeah, we call that not doing something. Yeah, it wasn't a mistake. It was just, I mean, it was a mistake. But I always try to look at mistakes at things you did that didn't turn out as opposed to things you did to, you know, the negative. But can you tell the story of that? It may be just interesting because it is illustrative like how to know when a thing is going to be big and not. And what are the fundamentals of it and how to take the risk and not and all this kind of stuff. Right. So the backstory of that is Bill Girlie came to me and said, Mark, there's this guy Travis that has this company Red Swoosh, which is a peer -to -peer networking company that I think you can help.

59:09And so I invested and would spend a lot of time with Travis. And it's funny because back then that was like 2006. I was an investor at Box .net with Aaron Levy. And I was, there was one other company. But there were three of them where there'd be emails between, you know, where I'd introduce them and we'd all talk in these emails. And they'd all gone to have astronomical success. Right. But so Red Swoosh had its issues, you know, because I always look at peer -to -peer as kind of monity. And so, you know, what Travis did with that though was great. You know, he convinced gaming companies he wanted to do downloads of the clients for those games to use his peer -to -peer and Red Swoosh.

59:57And, you know, he busted his ass and I think he sold it for $18 million. So he did well. And so it was natural for him to come to me. And I still have the emails, you know, and asked me about Uber cap. And I thought, okay, this is a great idea. I really, really like it. I said, you're going to, and he showed me his budgets. And I think they were raising money at 10 or $15 million or whatever. And I'm like, your biggest challenge is going to be you're going to have to fight all the incumbent taxi commissions. They're going to want to put you out of business. That's going to be a challenge. And I think you don't have enough money designated for marketing to get all that done.

1:00:35And I said, I'd invest, but not quite at that valuation, right? Never came back to me. Yeah, I mean, there's some lessons there connected to what you're doing now. We'll talk about a cost plus drugs. It's like looking at an industry that seems like there's a lot of complexity involved, but it's like hungry for revolution. And the cabs are that. Yeah, for sure. Right? They were, they were dominated by an insulated few. They were not very transparent. You didn't know the intricacies. They were very politically driven. And old boy, insensuous network. And to travel, you know, and like I told him, Travis, the best thing about you is you'll run through walls and breakdown barriers.

1:01:18The bad thing about you is you'll run through walls even if you don't have to, you know? Yeah. And there you kind of have to see, is it possible to raise enough money? Is it possible to do all this? Is it possible? Is it possible to break through? And it's kind of a fascinating success story, Uber is. I think he tried to go too big. He had too big an ambition, which cost him in the end, not financially and personally, but just, you know, in terms of being able to stick it out with them. But, you know, that's what makes him a great entrepreneur. What's a fascinating success story? You have like certain companies like Airbnb, just kind of go into this thing that we take completely for granted and change it all.

1:01:57Just change it all. Yeah. And it's Linda Johnson who worked as our general counsel at Broadcast .com was, you know, was Brian's GC and Chief Operating Officer. So yeah, they had a smart, smart, smart smart team. And they believed in it. And I mean, it's just, it's a, it's a beautiful story because you're like, all right, all the things that annoy you about this world, like they're an inefficient and it just seemed like a pain in the pain. And I probably would have said no, like a lot of people did to Airbnb because I'm like, that's not what people sit in my bed. I would have too. I was like, this is not going to work.

1:02:30I've done like couch surfing and stuff. And it was always they didn't seem right. It didn't seem like you could do this at a large. To monetize it. Yeah, but he did more power to him. In 2000, I think January, you purchased the majority stake in the, the NBA team Dallas Mavericks for 285 million. So at this point, maybe you can correct me, but it was one of the worst performing teams in franchise history. How did you help turn it around? I had this big tall guy named Dirk Naviski and I let him be Dirk Naviski, right? And I got out of the way. But I think more than anything else, there was to turn around on the business side.

1:03:12And then there was the turn around the basketball side. And on the basketball side, I just went in there immediately said, whatever takes to win, that's what we're going to do. You know, back then, they had three or four coaches that were responsible for everything. And I was like, okay, we spend more money training people on PC software than we do developing the most important assets of the business. So I made the decision to go out there and hire like 15 different development coaches, one for each player. And everybody thought I was just insane. But you know, it sent the message that we were going to do whatever it took to win.

1:03:49And once the guys believed that, you know, winning was the goal as opposed to just making money, attitudes change, effort went up and, you know, the rest of history. So the assets of the business here, the, the players, the players. Yeah, for sure. And then on the business side, the first question I asked myself is what business are we in? And I really didn't know the answer immediately. But within the first few months, it was obvious that, you know, the entire NBA thought we were in the business of basketball. We were not. We were in the experience business. When you think about sporting events that you've been to, you don't remember the score, you don't remember the home runs or the dunks.

1:04:30You remember who you're with. And you remember why you went. I was my first day with the girls. Now my wife, or I went with my buddies. And he threw up on the person in front of us. You know, my dad took me, my uncle took me. Those are the experiences you remember. And once I conveyed to our people that this is what we were selling, that what happened in the arena off the court was just as important with what happened on the court, if not more so. Because if, you know, mom or dad are bringing in the 10 year old, you have to keep them occupied because they have short attention spans. And so, you know, I would get into fights with the NBA, you know, put aside the refs, but getting to fight and fight the NBA, I would say NBA, nothing but attorneys, right?

1:05:08Because they had no marketing skills whatsoever. And to their credit, you know, they realized that was a problem and start bringing in better and better, better marketing people. So part of the selling is you're selling the team, selling the sport, selling the people, the idea of all of it, like just the... Well, yeah, the experience. So if you have you ever been to an NBA game? Yeah, Miami Heat. Do you remember walking into the arena and you feel the energy, right? That's what makes it special. Yeah, the energy is everything, especially playoff games. Right, for sure, right? And even a regular season game, right?

1:05:39Even against the worst team, you know, that's where we get, you know, because the tickets are tend to be a little bit cheaper on the resell market, that's where parents will bring their kids. And so you hear kids screaming the entire game and the parents are thrilled to death, right? They got to do something with your kids. The kids are thrilled to death because they got to see basketball and NBA game and scream at the top of their lungs. And, you know, if it turns out to be a close game and that balls in the air and if it goes in, you know, everybody's hugging and high -finding people, you've never seen before in your life.

1:06:08And if it misses, you're commiserating with people you've never seen before. That's such a unique experience that's unique to sports. And we never sold that. And that's exactly what we started. I'd say like just going to that game, turn me around on basketball because I'm more of a football guy. So basketball wasn't like the main sport. And I was like, oh, wow, okay, it's fun. The energy is just like, yeah, the energy in a stadium is completely different than the energy in arena. You know, you can, you know, in the stadium, particularly if it doesn't have a roof, it's hard to bottle that energy.

1:06:36You feel it and you see, like I'm from Pittsburgh. So there's a terrible tiles and people screaming, defents and everything at Steelers games. But in an arena, the energy level is just indescribable. So how much of it is the selling that tickets in person, but also versus what you see on TV? So when you're owning a team, do you get any other cut for the what's shown on TV? Yeah. Yeah. So there's a TV deal that's done with either a local TV broadcaster and we get all of that or a network broadcaster like ABCC, ESPN, TNT, whatever. And then we get one third of that. So what role does the TV play in like turning a team around?

1:07:17You keep spans connected. Look, when a team is doing really well, it's easy, right? There's more viewers or everybody's more excited. And when you're not, it's, you know, there's still going to be hardcore fans and, you know, general fans and kids that like to watch the game. What about like the personality that people in the stands, I can mean clearly you're part of the legend of the team. Because you're literally there going. Yeah, the whole game, right? Yeah, it's funny, you know, the way I am here is how I am, you know, 24 hours a day unless there's a Mavs game, you know, and for whatever reason, that's where I led out all that stress and frustration.

1:07:55But yeah, I mean, it's not some, the fans, you know, the sixth man, right? We need fans to bring that energy and, you know, amplifying that as much as we can is important. You've had a beef recently on Twitter on X with Elon over DEI programs. What to you is the essence of the disagreement there. I wouldn't call it a beef, right? It's just, it's a bit of fun. Yeah, it's fun for me, right? Um, I just, you know, it's his platform. He just running any way he pays for that right. And so I have total respect for whatever choices he makes, even if I don't agree with them. But because it's his platform, people are less likely to, disagree with him.

1:08:43But really, somebody who's, who's got a platform themselves. And so when we start talking about DEI and it's just de facto racist and this stuff, I, stuff that I just think is nonsense. I have no problem, you know, sharing my opinion. And, you know, if he disagrees, okay, he can disagree. I don't care, you know, and it's fun to engage, but he doesn't really engage, you know, he just comes back with snark comments, which is, you know, his choice. Yeah, you, in your comments, oh, you do a bit of snark too, but yeah, little bit. But you're pretty, um, let's say rigorous in your response. So there's some exchange of ideas.

1:09:26There's some snark, there's some fun, all that kind of stuff. And you do voice the opinion that represents a large number of people. And it's great. I mean, that's what's this, it's really beautiful. But just lingering on the topic, what's used the good and the bad of DEI programs? Really simple, right? DEI is diversity. And that means you just expand your pool of potential applicants to people who you might not otherwise have access to, you know, to look where you didn't look before, to look where other people are looking for quality employees. Um, that's simple. And the E and equity means when you hire somebody, you put them in a position to succeed.

1:10:08The eye inclusion is when you've hired somebody and they may not be typical, if you will, right? You show them some love and give them support they need so they can do their job as best they can and feel comfortable and confident going to work. It's that simple. So that's a beautiful idea when it's implemented, implemented poorly, perhaps or in a way that doesn't reach that ideal. Do you see maybe when it's quota -based? Do you see that it can result in essentially racism towards Asian people and white people, for example? There's a lot to unpack there, right? So first, you can't do quotas. They're illegal unless they're you're, and I'm not the lawyer on this subject, but unless you're trying to repair something that's happened in the past, like some discrimination that's happened in the past.

1:10:58So it's not quota -based and I think that's really just kind of a straw man that that people put out there. Now does that mean that there aren't D. I programs that are implemented poorly? Of course not. There are everything that's implemented poorly in one company to another, right? Sales, marketing, um, human resources, you can pick any element of business and find companies that implement it poorly. But that's the beauty of capitalism in a free market or mostly free market, where if you make these choices and they are the wrong choices, you're going to lose your best people. You're not going to be able to hire the best people.

1:11:37You're not going to execute on your business plans in the way that we discussed, regardless of the size of the company. And it also, I think, depends on where you're having the discussion. So when I'm in a different group of people off of X, the feedback's completely different, right? But to your question of reverse racism, yes, it happens. There's, I mean, because people are people. There's no, you know, there's no human being that is a 100 % objective. And it's also, there's very, very, very few jobs that can be determined on a purely quantitative basis, right? How do you tell one good, one janitor from the other who's the best, right?

1:12:26How do you tell one salesperson that you're hiring versus another you're hiring because they haven't sold your product yet. So you don't know, we talked earlier about firing people because you made mistakes. And you know, yes, there's discrimination against any white Asian black green orange, whatever it may be. But I truly believe that there's far more discrimination against people of color than there are people who are white. And I think it's become a strong man that reverse discrimination because of DEI is prevalent or ubiquitous. Well, much of American history was defined by intense radical racism and sexism.

1:13:12But in the recent years, there was a correction. And I think the nature of the criticism is that there's an over correction where DEI programs at universities and companies are often when they're within the company or so on. They have a very strong immune system where if you criticize the DEI program, it seems like it's very easy to be called racist. And if you're called racist or sexist, that's a sticky label. So you're getting into the culture of organizations, right, in leadership within organizations. And accepting any type of criticism put aside DEI. When I criticized the referees in the MBA, I got fined, right, that was their option.

1:14:06I knew what I was getting into, right, not that they're completely analogous, but it's cause and effect. If I'm in a major company and I'm publicly criticizing or even internally criticizing a sales plan or a product, our product sucks, right, where like there was a Google engineer that got fired for saying, you know, Google had AGI, right, and nobody believed they did and they knew that created problems. Wasn't DEI related, but it was, you know, saying something publicly that was to the, in the CEOs' eyes to the detriment of the company, right. So I think those are all analogous. If you're trying to accomplish something within an organization because you think there's a problem and there's people speaking out saying, look, we're getting it wrong.

1:14:49I think I'm a victim of all this and the company, right, then, you know, leadership has got to make a decision. Do they agree or not agree? Are they right or they wrong? Is it positive or negative to the company? And you decide. So, you know, this conversation that conservatives are being silenced in organizations now, I just, I haven't seen it, you know, I've talked to, and then the other side of the question I think I'm packing it is what's driving all this, put us like universities for one, in corporate America, when I talk to people in corporate America about DEI, they always start talking about ideology, right.

1:15:40And like I've talked to Bill Ackman who you've had on, right. And when I asked him, well, well, it's the universities, you know, the people who have the ideology of DEI, I'm like, did they force you? Did they coerch you? Did you lose control of your company? No, it's not me. It happens to other people. Then I talk to other people, same thing. So I get, you know, try not to go one -on -one and tip Twitter conversations on this topic. So in the DMs, I'll talk to people who are really conservative, and I'll ask the same question. And I'd be like, well, who's forcing you to do this? Well, it's the ideology that's everywhere.

1:16:23You see it, don't, didn't you see the Harvard thing, you know, in University North Carolina? I'm like, I've never had anybody try to push me in this direction to do this. This was my business choice. I'm not trying to tell other people you have to do this. You make your own business choices. And so, where companies have made their business choices, and if somebody doesn't feel confident or comfortable with it, they may feel they're being discriminated against. There was something I just read in the Wall Street Journal, where the Wall Street Journal had a company interviewed two million people, right?

1:16:54And the difficulty in firing and how people, when they were fired, 40 % of the people who were fired felt like it was wrong that they were doing a great job. Yet, then I've talked about the HR person going through the hassle of trying to explain to this person through performance reviews that they weren't doing a good job. Yet, the people still thought they were doing a great job. This might be in told they're not doing a good job, right? So, I see that as being analogous to all this, you know, this huffing and puffing about reverse discriminations and conservatives not being able to speak up because at 40 % of people who have been fired don't believe they should have been fired.

1:17:36There's a disconnect somewhere and how you if you just feel like I can't speak up because of it, because of your white and that doesn't comport well with DEI programs, a lot of things are going to happen, right? Either you're going to, that's going to come up in your performance review, HR or your boss is going to have to address it in some way. It's going to get to HR at some level and then decisions are going to have to be made and commute and you can't just fire somebody because they spoke up, right? Somebody's going to have to communicate with you. And so, I think a lot of, I just don't trust the supposed volume that people say is happening at versus everything I've read and seen.

1:18:23And when I talk to people in positions of authority within organizations and ask them who's forcing them to implement these ideologies, nobody says, nobody says yes, that there is somebody. But on Twitter, it sounds great. It is true for conservatives, but in general, you can sell books, you can get likes. When you talk about this ideology and there's a degree to which is this woke ideology in the room with us right now, meaning like it's this boogie monster that we're all kind of, or is it a positive? I guess another way to say that is they don't highlight a lot of the positive progress that's been made in the positive version of the word woke in terms of correcting some of the wrongs done in the past.

1:19:07So that said, you know, if you ask people in Russia, a lot of them will say, there's no propaganda here. There's no sense of shit and all that kind of stuff. It's sometimes hard to see when you're in it that this kind of is happening. It does seem difficult to criticize DEI programs, not horribly difficult, terrible. They're at the monster that infiltrates everything, but it is difficult and it requires great leadership. So where have you criticized it and been condemned? Academic or? Academic. Okay. Academic. Let's two different worlds. Companies and academic. Yeah. Two different worlds. But I also think it's not, I really want to point my finger at the failure of leadership of basically firing mediocre people.

1:19:56Like people, they're not good at their job. The problem to me is DEI, defense mechanism. Like immune system is so strong that the shitty people don't get fired. So the vision, the ideal of DEI is a beautiful ideal. It's just like, well, maybe it's because I'm an entrepreneur when I see an ideal that, you know, you try to implement it and support it and get to that point. But universities and companies are night and day different, right? I can see an argument for the ideology and the university. I can see, you know, you look at the the amount of money spent on it. And so while the goal is right, the way they implement it in universities, the way they implement most things in universities is wrong, right?

1:20:44There's a reason why tuition has gone up, you know, a multitude of, or a multiple of inflation, they're not well -run organizations across the board. So I'm not going to argue with that at all. So when you've seen me argue with DEI, I haven't weighed it into DEI in universities at all. As mostly folks on companies. 100 % right, because that's where where I exist. But at the same time, like I read Christopher Rufro's book, where he talks about the kind of the genealogy of wokeism and ideology. But then he gets to the point and I hope I'm remembering this, right? Where he says that the response to it is decentralized activism, if you will, that's not the word he used to try to counter that DEI.

1:21:28And that seems to me to be counter to the whole conservative movement right now, right? Other than school boards, right? Where it's centralized and, you know, the Republican candidate is all about centralized power in him. And, you know, to me, that's just a conflict and a lot of the underpinning of this of the D 'Holdy EI conversation that a lot of a lot of which goes through Christopher Rufro right now. Let's continue on a theme of fun exchanges on the internet. So Elon tweeted, the fundamental excematic flaw of the woke mind virus is that the weaker parties always write in parentheses, even if they want you to die.

1:22:13And you responded at length, but the beginning is the fundamental excematic flaw of the anti woke mind is that it allows groups with historical power to play the victim by taking anecdotal examples and packaging them into conjured conspiratorial ideology, the threatens to up and the power structures they have been depending on. So, um, there's a tension there. So, yes, but both can be abused, right? Both positions of power can be abused. There's power in D .E .I. And there's shitty people that can crave power and hold on to power and sacrifice their ideals. Okay, put aside universities. Okay. Damn it.

1:23:03Yeah, I mean, I'm not going to argue that universities implement D .E .I. well, right? And I'm not going to tell you that, um, you know, they need to be spending $20 some million a year on D .E .I. positions. To me, that's insane. Um, do I look at the Harvard and North Carolina decision and say it was a great decision? No, because, you know, I think having a diverse student body helps make for um, kids who are better prepared for the real world. But I'm not running a university, so it's not by choice. Maybe at some point in the future, I will, but no, no. Um, and in terms of the corporate side of it, who's telling anybody what to do?

1:23:52Well, maybe you can give me some help. Sure. I'm here to help you, Lex. There's an example in the AI world of a system called Gemini. Yeah, I mean, everybody would go black or whatever people at color joined Washington or black Nazis were black. So why, why is it when that came out? It was a big uproar. But when somebody, so who, uh, who was it? One of the people who were trying to fuck with me. Um, I forget which one, um, there's so many. Yeah, but um, he pointed out to, um, Elon that rock, Elon's AI was woke when it answered certain questions. And other people have pointed out other things to Elon about rock, grog, grog, whatever they, however, it's pronounced, um, that was leaning left or woke, right?

1:24:47And Elon's response was, oh, it'll change. It's a mistake. We're fixing it. When it happens to Gemini and Google, it's the end of the world. Look how woke they are in its reflection of all their culture. Now, Google comes out and says it's a mistake. And then they dox the guy, um, who is the product manager, whatever of AI of that product, um, who, and then they go back and look at his old tweets, right? And show that he's very left leaning and very, you know, DEI supportive. And that's the end of that trust that Google search has as objective as possible, um, channel into the world of information.

1:25:32And so that brand is really important. Yeah. See, you're over, you're giving them too much power. Um, and maybe I'm not recognizing the power, right? So I'll tell you a personal experience. Um, up until a month ago, maybe if you put in keto gummies, shark tank keto gummies, into Google, it would show up with scammy ads, scam ad after scammy and I would get emails um, up until a month ago from elderly people asking me why the gummies weren't working and why the companies were charging, um, all this money on a month by month basis when they tried to cancel. And they said it was the number one deal on shark tank of all time, right?

1:26:20And all start, right. It was a mistake. Well, there's fraud. There's mistakes. But the mistakes, no, but why didn't Google fix it, right? The distance didn't happen once over one week, over two weeks, right? And because it was hard to fix, yeah, as it turns out, I was working with them to try to find a fix. And we would both look at the same page. And if you were inside of Google within the do Google .com domain, it would show one page. If you were outside of Google, it would show another and it took us looking at it at the same time for anybody to realize it, meaning that there's a lot of technology problems that are hard to fix.

1:26:57They're super complex and we could talk about it forever with with social media. The criticism towards Google, towards other companies when they're based in Silicon Valley, there could be an ideological drift into a, um, a ideological bubble out of which the technology is created and they could be blind to the obvious bias that's, that's, yeah, but they've got billions of customers who are not going to, so what you're saying is the free market stops with artificial intelligence that people don't pay attention and respond, that Google doesn't listen to the responses that people inside of Google will ignore their own best financial interest.

1:27:34And even their own best personal interest, because they know they're going to get docs now on, on by Elon and others. And so I just don't see that. And, and Elon's not a lot to make those same mistakes, but you know, it's a lot to make those mistakes, but Google isn't. Oh, I know. The Elon is 100 % should be criticized for, for the ridiculousness of overstatements that he makes about various products. He's having a bit of fun like you are. Yeah. So, uh, but, and I also believe in the free market, but it's not, it's not always efficient. You know, there's like a delay. Six times. Yeah. It's fine.

1:28:07So it's just why Elon is important when calling out, I think, overstating the criticism of Gemini, but Elon and others are just, Jim and I wasn't even a fully available, um, public product yet. It's still a bias that resonates with people. That's the way neural networks work though, right? That's why there'll be millions of models because weights and biases. Yeah. Putting together, you know, a neural network. But what? No. So like the, the black George Washington is in, is a correction on top of the foundation model. Some to keep it, quote unquote, sort of safe. One of the big criticisms of all the models, frankly, probably even Grock a little bit less.

1:28:50So is there, they're like trying to be really conservative in the, in the sense of trying to be careful not to say crazy shit? Of course. Because you don't know how the thing, it's brand new and we know what happens, right? And they do it on the front end with prompts. And they try to do it on the back end with the neural networks that are underneath them, right? And it doesn't always work. And that's why there's going to be millions of models rather than just, you know, four foundational models that every five that everybody uses. Well, I guess the main criticism is you want to have some transparency of all the teams that are involved and that this kind of, to the degree, there's a left leaning ideology within the companies.

1:29:30It doesn't affect the product, but that's the beauty of the free market. Yeah, that's where the market corrects it, right? And not only from the X outside, because everybody you know is going to test it, like when YouTube first came out, we're not first came out when after Google bought them, used to be able, there used to be different commands you could give it, right? They were line prompt commands that you could give it. And you could find all the nasty porn that got loaded before the they they kicked it off, right? Right. And it was just the nastiest shit ever. And even now to this day, if there's some horrific tragic event, somebody's loading it up, right?

1:30:08Yeah. No, I know that's not direct to your point of internal influence to the output, right? But people on the outside are going to check for that now, right? It's almost like the new bug contests, right? To try to find bugs and software. And then on the inside, if it's all left leaning and all you have is left leaning employees because most conservatives won't want to work there then. Again, that's self correcting as well. That's the hope. But it can self correcting different kinds of ways. You can have a different company that competes and because more conservative. I mean, my worry is that it's kind of becomes like two different worlds where there's like, already is.

1:30:44No, come on. They don't give up. Oh, I'm not giving up. So where does this go is the question? Yeah. Right. What happens next? And I mean, going back, I mean, I've been in so many PC revolutions, right? Or evolutions where porn was the big issue, right? Now we don't even talk about porn being an issue. Even though, you know, if every, every post on Twitter now has, you know, link and bio for a porn post, right? We don't even think that's that's a negative anymore. That's an accepted thing. And now it's become very where your politics on Twitter. But again, as you extend that and things grow, as AI models become more efficient and trainable on less for a lot less money or even locally on a PC or a phone, we're all going to have our own models.

1:31:40And there's going to be millions of millions of millions of models and not just foundational models. Now, maybe opens, maybe they're built someone open source, maybe, you know, it'll be copypasta where you can just cut and paste and create your own model and train it yourself. Maybe it'll be mixed, mixed year of experts where, you know, maybe it'll be a metaphor in, like we're working on a project where we take 30 different AI models and there's just a meta search engine where it searches all of them and you can compare all the outputs and see what you think is the best, kind of like a search engine, right?

1:32:12Because you might get, is DEI good, right? You know, is the COVID vaccine good, right? You're going to get a variety of outputs and you have to make that decision yourself. That's what I think is going to happen with AI as well. Because I think brands, there's no way the Mayo Clinic and the Harvard Medical School are just going to contribute all their IP to chat, GPT or Gemini or whatever. It's going to have to be licensed or they're going to do their own. Yeah, I mean, that's a very hopeful message, but that said, you know, human history doesn't always autocorrect really quickly, self -correct really quickly.

1:32:54Sometimes you get into this very painful things. You have, you have Stalin, you have Hitler. You can get to places very quickly where the ideological thing just builds on itself and like you, Twitter is not real world. You know, there's there's 20, but it's not real world. That's true. Yeah. Yes, but you can still have a nation captured by an ideology. I think America has been really good at having these two blue and red, always it attentively each other, dividing the populace and in the process of doing that, figuring stuff out. Like almost like playing devil's advocate, but like in real life.

1:33:34And that's fair and that's right. You know, as opposed to propped, I tell you everything you want to know. Yes. And everybody believing it because there's control of everything, right? And so going back to what you said earlier, people in Russia don't think of invading Ukraine. It's, you know, a lot of them see it as a positive, right? I'm sure you have relatives and friends who think, it's the best thing never happened, right? Because they believe in Putin. They're notifying Ukraine. They're removing the Nazis right? Because that's exactly what Putin said. And we don't have one uniform media outlet.

1:34:10That's the difference. Even though people like to talk about mainstream media as being the source of a lot of the friction, there is no such thing as mainstream media anymore. You know, Fox is the biggest cable news channel with the biggest audience. And they call everybody else mainstream media. You know, it's insane the things that we accept from our sources of information. To me, that's the bigger problem. The bigger problem is trying to figure out what is free speech and what is the line of tolerance for free speech. And at what point does hateful free speech crowd out other people, right?

1:34:46Putin's the master of that. You're going to jail or you're going to be dead if you disagree, right? No, God help us if we ever get to that point here. But the person who controls the algorithm controls the world, right? And if you are committed to one specific platform as your singular source of information or affiliated platforms, then whoever controls the algorithm or the programming there controls you in a lot of respects. And I think that's where our biggest problem has been. We get people attached to specific platforms and apps and media outlets and they become part of that team. And they identify as such and either you're part of the team or you're not.

1:35:32And that to me is the fundamental problem. It's not woke ideology because I never felt any pressure to make the choices that I've chosen. And including diversity, equity and inclusion. And I've never forced anybody or told anybody to do it. I just said here's my experiences. Whenever I've talked to people who talk about the woke ideology, no one ever got forced. I mean, if you look at Dylan McDermott, right? If there was a way to gauge number of impressions that she had, right? And where they source from, I'd be willing to bet any amount of money that 90 % plus of the impressions and discussions of Dylan McDermott were on right leaning media.

1:36:12Several things actually was it's even go there. You got in a bit of a beef with again, fun with Jordan Peterson about this. That's the guy's name I couldn't think of. Yeah. So the topic there was the gender transition and Dylan O 'Vaney. Can you explain the nature of the beef? I mean, it's an interesting claim you're making and most of the people who are concerned about this are conservatives. Yeah, just the point is that if you looked at impressions, like when you run an ad, you're curious about impressions and who sees them right. But if you look at the impressions related to Dylan McDermott, I would like I just said, I bet 90 % or more were in conservative media.

1:36:53And I don't know how many followers she had 250 ,000 followers or whatever when the Bud Light ad came out. And if it weren't for Kid Rock shooting at Dylan McDermott Bud Light cans, she'd be long forgotten. Yeah, but most of the people that care about censorship are going to be free speech advocates. So like most people that care about Putin, suppressing speech or anybody else suppressing speech are going to be like libertarians. So I get there's there's probably an explanation of that. The the criticism that Jordan Peterson could provide, I guess he said that Dylan Mulvaney popularized the kind of mutilation right in his view.

1:37:36They can affect there's a very serious life changing process that a person goes through. And when that's applied to a child, it can do a lot of harm to a person. But my point still holds. I don't know how many kids were following and you can look at the followers list. It's not like it's hidden, right? Back then, if they had 250 ,000 followers and now we're on TikTok, you know, where he might get 50 ,000 thousand views or likes, right? I don't know how many views, but likes. I don't I've never seen any evidence that Dylan McDermott influenced the people to transition their gender. As he transitioned to her, it was documented on TikTok over the course of a year.

1:38:19And again, when you go back and look at the views on those TikToks, it wasn't like enormous. Yeah, but the trends start, right? It could be, uh, what worries people is for young kids, there to be a trend of we especially when outside, you feel not yourself less than yourself, all this kind of stuff that kids feel like that if it's because pop here enough as a trend, it would gender transition without meaning to do that is just part of a trend. That's the worry that has a big stretch, right? To think that all the things that have to happen before you transition gender, right? And I'm not saying kids might identify, you know, find it cool or, you know, in the moment, expedient, if you will, to dress up as the other gender.

1:39:19Great. Who cares, right? But to go through the actual physical transition, I don't remember what the numbers were that I read, but I do remember that the latest numbers that came out in terms of transitioning were from JAMA, which is a medical association that said, um, from 2021 to 2022, the numbers went down. But the bigger point is, there are no numbers for 2023 when post -dilamic dermat. So there's no way to know if the assertion is true, even marginally true. Now, you can, you can easily suggest it, right? But you can say say that about any social media influencer, right? You know, people are kids are dying because, you know, I mean, it's just like when people accuse Trump of potentially influencing people to, you know, inject bleach into their veins.

1:40:14You can't, you know, that's a big old leap to say that because the, you know, Trump says it that people are going to start investing, you know, injecting. And then they find somebody who actually did and it's like, oh, it must be true. You know, this is a trend now. I just, I'm just not buying it that there aren't enough roadblocks in the way. Now, I'm not saying it never happens, right? And I, and for me, to me, you should have to wait until you're 18 to actually have any surgery to transition. Um, and if your parents approve it earlier, then you can have a conversation with your doctor. But you're suggesting that everybody in that process to go to transition a minor is corrupt that the doctor, the sociologist, the psychologist, all the people involved, the hospital where the surgery is happening, the insurance company that's paying for it, they all have been corrupted by this trend.

1:41:09I just don't see that. Well, not corrupt, but you know, people, uh, it's back to the DEI thing that could be pressure. And we are pressured to operate. So think about all the people who have to be complicit. To do an operation. It's not complicit like evil complicit. It's no, it is evil complicit, right? Because somebody, in hospitals right now, they won't perform abortions because of state law. And Alabama, they stopped IVF treatment immediately after that, um, ruling by that judge, right? The QAnon judge. To think that they're not going to pay attention to the possible consequences of being the hospital that does transgender that gives doctors operating rights there and not be, um, aware of the risk associated with it and double check.

1:41:58To me, that's just insane. They're risking their entire business and livelihood and personal relationships for not checking that this 14 year old, you know, boy who wants to be a girl or vice versa is there waiting for for surgery? I just don't see that in America. Yes. But if we look at humans in general and Jordan Peterson, I think unjustly incorrectly barred up Auschwitz. Yeah, that was, that was ridiculous. But if we look to me, World War II is a very interesting time. It does reveal a lot about human nature. And that humans are able to commit atrocities without really speaking up. The point I want to make is that when you're in this situation where everybody is around, around you is committing an atrocity, you can be sort of the good German.

1:42:52And yeah, but I mean, human nature is such that you can do that. That is in a time of war. Yeah, but it's still human nature. It's interesting to remember that war. When you feel like there's nationalism, patriotism, everything that comes up, Russia, right? You know, the moms of the kids sent to be, you know, sent to Ukraine who didn't come back in Russia, feel certainly different than the everyday Russian who's just taking, you know, whatever information that's available from a unified controlled media. Yeah. But, you know, we should remember human nature. It's interesting. I'm not just missing human nature at all, but there's a difference.

1:43:31I think that human nature self -preservation influences those decisions. There's nothing about self -preservation involved in DEI, wokeness, you know, transgenderism to compare it to ashwits. That's insane. Well, that comparison is almost always, probably always is insane comparison between anything in the Holocaust. I agree. I think there's a name for that rule, but I want you to bring up Hitler the conversation ends. I do appreciate you bringing up Trump and Bleach as an example. So continuing on fun exchanges between you and Elon, you said if they were having Biden's last wake and it was him versus Trump and he was being given last rights, I was still vote for Biden to which Elon replied, character -turing you, if Biden were a flesh eating zombie with five seconds to live, we're upon being reelected or it's with plunge into a 1 ,000 years of darkness, I would still vote for him.

1:44:32That's basically quoting you, quoting a character and you responded while I have your attention, wanted to say thank you. Your consultant to the Tesla followed up about using Cosplus drugs, which we'll talk about to save the company money, truly appreciate it. And in parentheses, my limit is 300 years of darkness. Very well done, Mark. What's your intuition if you just stick on Biden Trump for a sec? What's your intuition why Biden would make a better president than Trump? Look at it at the basics, right? If you look at the people he's hired, there hasn't been any turnover in his cabinet at all.

1:45:14If you look at the people he's hired over the course of his career or while he was vice president in particular, there's nobody who's turned on him and came out and written books and made public statements about how he's bad for the country. Now compare that to Trump. The people closest to him almost all of them turn unless there's a financial relationship involved. And to me, that says everything. The dynamics of the teams are important to you. If you're going to be the most powerful person in the world, you better know how to manage and lead. And that's not to say Biden hasn't made a lot of mistakes.

1:45:53I mean, immigration, the border is a horrific mistake. And hopefully he recognizes that. And I don't like the fact that he doesn't admit his mistakes and just say, okay, I got to fix it or I made a mistake in Afghanistan, whatever it may be, right? The position of commander -in -chief and president, you're going to make mistakes. Then I look at the other guy, never miss a mistake, and the list is long. What do you think about the immigration situation? A lot of conservatives are using that sort of the theory is that the reason it's happening is because they would be able to illegally vote. That's insane for Biden.

1:46:36Yeah, you can't be an illegal immigrant in vote. And now in a lot of states, because of the conservatives, they've passed law saying you have to show identification when I voted in Texas. You had to show state identification. They can't vote. You can't vote. Yeah, but of course that story really worries me. Enables or services of catalyst for questioning the legitimacy of an election. I remember going to the debate with Trump in 2016. And he was debating Clinton. And one of the things he said was, we don't even know if this election will be legitimate if I lose. This was in 2016 before he was even elected, and that was where he was going.

1:47:21That's just what he does. He's never admitted a mistake. The guy's failed a zillion times. Most people say, okay, I learned from him. I read a book about Roy Cohen. And Roy Cohen was the ultimate deny, deny, deny. And that was one of Trump's mentors. And you can see almost everything that Roy Cohen ever did in the same way that Donald Trump approaches things. But given how drastic the immigration situation is, that story becomes more believable. Yeah, of course it does. But the facts are still the facts. And in red states, they're going to be checking every identity ID. They're going to be making sure that's not the case.

1:47:58And you can also make the argument while in the blue state, it doesn't matter. In the swing states, they're still going to be checking because they know Trump is going to sue the shit out of him when he loses. And so again, that's where people will take those self -preservation steps to keep their job and do the right thing. There's still enough people who believe in this country and how amazing it is to do the right thing. And a lot of the premise of what some conservatives are saying and doing, the underpinning of it is that their fellow citizens will not do anything, not some things, anything that serves the best interest of this country.

1:48:38And to me, that's just wrong.

1:48:45You know, I care about democracy. I just worry about the viral nature of the idea of this illegal immigrants. But it's just, it's very functional, right? Either they get across, there's a thousand different ways to, an unlimited number of ways to enter the United States of America undetected, right? And the South border where it's the easiest and the worst. And Biden needs to take steps to reduce that. Remember, when Biden was vice president and Obama was president, they called Obama the deporter in chief. He had no problem deporting people. And I think if I had to guess, and this is just a guess, that when they looked at the initial statistics for immigration when Biden took over, they thought there was room for more immigrants, not because they would vote.

1:49:33But you know, you can make a fiscal argument that in a world where the birth rate is flat to declining, we need immigrants, right? And immigrants typically don't, you know, don't have a higher crime rate or anything then, you know, Indigenous American citizens, the Indigenous isn't the right word, but American citizens. And so they made a calculated mistake. They made a decision that was wrong. And now they have to fix it or it's going to hurt them severely. But I don't buy, you know, like what Elon's pushing that, the whole reason is they are voters and will become voters. And we should say, the obvious, you're a descendent of immigrants.

1:50:17Yeah, for sure. And the immigrants is what makes this country great in many parts of diversity of this nation. And we should probably keep the people that are like already been in this country for a while and they're killing it. Like PhD students and all this is like, that's not what Donald Trump wants, though, he wants to ship them all out, right? There's just a whole lot of hyperbole when it comes to talking to all about talking about all of these things we're talking about. When it's right versus left, my team versus your team, my tribe versus your tribe, the only way to stand down is hyperbole.

1:50:50The hard part in why I like this conversation is how do you distinguish hyperbole versus reality? And I get where you're going, Lex, where it's like what the smallest spark sometimes can cause people to change and then that spark becomes bigger. And then it becomes more widespread. And then all of a sudden your country has changed. It's not what you thought it was. I get that completely, right? And yes, you always have to be on top of that to make sure. But a lot of that comes from lack of leadership, right? And lack of trust because there's nobody who's saying, all right, Republicans, that's all hyperbole and you're wrong for that.

1:51:31Democrats, you fucked up on immigration, right? You fucked up in the ass, Afghanistan, right? You hear this where you made these mistakes on it. There's nobody who says, right, we're not going to just bring in Republicans if the Republicans win. And then you know, and there's nobody who says, we're not going to just bring in Democrats. We're going to bring in a mix, right? We're going to try to get balanced on the Supreme Court. There's just, there's no leadership that's doing that. That's the fundamental problem. It's not about the ideology of, whoa, it's not the, no leadership. Yeah, leadership.

1:52:01And yeah, there's it's, it's whatever systems we've created, it's, it's really frustrating that if you don't like Trump, it's, it's really is Trump D 'Rangement Syndrome. Like he's the, he's definitely Hitler. And if you don't like Biden, he's seno lizard person. Right. That's right. Everybody gets labeled, right? And because that works on social media, that look, if Elon changed the algorithm, just by taking himself out of it. Certainly, I'm not saying don't post, right? Post all you want. But he, you know, if you look at his followers, they're almost all right leaning. If you look at the people he engages with positively, they're almost all right leaning.

1:52:44And if you look at the people he engages with negatively, like me, right? I consider myself an independent, but it's, I lean left on the DEI topic, right? That influences the algorithm. And so you see what you see because of what he says. Yeah, well, I mean, for sure, but there could be a lot of influential people on Twitter that influenced the algorithm and all that kind of stuff. I do feel it's not even about ideology where you lean, it's about like the algorithm not prioritizing drama, like the, the, the attention grabbing thing, or the lower lizard version of that, or like people just want the drama.

1:53:27They want to keep it out. When I last read through all the stuff on on their algorithm, right? Maybe it's changed. Whoever has the biggest account and gets engagement on that account influences what people see the most. Yeah, I mean, I don't know if that's to to to agree that's true. They've they sure are still the kids pretty rigorous description of what's of the way the algorithm works is actually kind of fascinating. There's a clustering of people based on the interest, right? But I think they call it the nearest neighbor, right? Approach. And I think that's what they do. And so whoever has the biggest account has the most neighbors who in turn have their neighbors who in turn have their neighbors.

1:54:06And that's how they discern what comes next. But there's a clustering still. So like if you don't give a shit about Elon, you're not, you're not going to Halloween. Yeah, you're not going to have an influence. Yeah, going to influence when you get a break, just create a burner account on Twitter and see what who they recommend to you. Elon and not just Elon. I mean, the people that Elon likes. And I'm saying that's not Elon saying, add this person, add this person, and then suggest this person, this person, this person, I'm saying that's what the algorithm should be transparency around that for sure.

1:54:37There is. There is. That's the whole point, right? He knows his transparency. And he knows the impact. That's why when I say take yourself out of the algorithm, right, don't include his account. That changes. I think the output of the algorithm. Well, when he wasn't owning Twitter, he was one of the biggest accounts of not the biggest account already. It wasn't, but still like even like the Kim, well, the Kim Kardashian accounts, whatever, right? It was, it wasn't open source to Elon's credit. It is now. So I couldn't see it to know, right? So I didn't get to sense one word or the other of one one element being dominant over the other.

1:55:11But obviously, conservatives felt that that left leaning was more dominant back then. Yeah, I would love to see numbers on all of this. Yeah, you'll be fun. D .I. Everything like this. Sometimes anecdotal data really frustrates me. It frustrates me primarily because of how sexy it is. People just love. It's a great way to describe it. Love a story. And I'm like, God, dammit. This is not science. This is, this is not even common sense. Well, no, I think anecdotal stories often have a wisdom in them. No doubt. Right. There's something to be gained from, from there. There's a signal there. But like how representative is that signal of the broader thing?

1:55:50There's a whole lot more noise than signal more often than not. All right. So as I mentioned, cost -buzz drugs. There's so many questions I can ask here, but what's the big question? What's broken about our healthcare system? There's no transparency. And when the lack of transparency leads to lack of trust. And when you can't trust the healthcare system, other than maybe your doctor, that's a broken system. So what aspect of the system, this cost -buzz drugs is trying to solve. So the thing we're trying to solve for is trust. And the way we feel we get there is through complete transparency. So when you go to costplusdrugs .com, and you put in the name of the medication, if it's one of the 2500 and growing that we carry, we will first show you our costs, what we actually pay for it.

1:56:37Then we'll show you our 15 % markup. Then we'll show the pharmacy fill fee and shipping. And that's your total price. And that alone, that transparency alone is completely revolutionizing how drugs are priced in America today. And it's led to research being done comparing our pricing to CMS and ours being cheaper than even the government is negotiating, et cetera, et cetera, et cetera. And so just that transparency alone has had an impact and saved millions of people, hundreds of millions of dollars or more. And maybe it results in more transparency in other parts of the system too. Seeing the business of it.

1:57:20What do the so -called middlemen companies, so the the PBMs pharmacy benefit managers? Thank you. CVS care mark, signals express scripts and united health, optimum Rx. They control majority of the market. What do they do wrong? They put profits over everything. And they know in in an industry that's completely opaque, they can pretty much do what they want. And nobody gets to see what they're doing in detail. And so the first thing when you sign a contract with one of those big PBMs is says you can't disclose any of this. And the fact that you can't be disclosed means they can tell Lex's company that they're getting a great price and they're only being charged X and they can call tell Mark's company, oh, you're getting a great price and we're charging Mark X plus, right?

1:58:16But Mark doesn't know any better because there's no way to know. The markup is not transparent. The cost isn't transparent. The markup isn't transparent. You know, and you know, there's different things, you know, like I was just talking to a company in a presentation a couple days ago. And they took the step to leave the big three PBMs to go to a rebate free PBM that was smaller. And what they said led to the decision, they had a contract with the PBM for these things called rebates, right? We're depending on the volume of medications you buy. They'll kick back to you a percentage of them. And as it turns out, when they compared what was contracted for to what they actually got, they were getting underpaid every single year.

1:58:57They just don't care, right? They'll take products. There's a drug called Humira, right? And it is the number one revenue drug in the country. And there's also a biosimilar, multiple biosimilars, but one we carry called eucymory. And Humira, the pre rebate price is about $8 ,000 per month. And after rebates depending on the size of the company, it'll be anywhere from three to $6 ,000 a month. You can go to get your doctor to prescribe that biosimilar. You're simmering. You pay $594. But those big three PBMs won't allow their clients to get eucymory because they don't get a rebate on eucymory. So they'd rather keep a drug on their formulary, even though their patients would save, their customers would save a lot of money.

1:59:50They'd rather keep a drug and exclude another because they'll make a lot more money. So the CVS Care Mark spokesperson, I think it responded to you. Feel bland though with the usual language that so deeply exhaust me, but I was wondering if there's any truth to it. Employers, unions, health plans and government programs work with CVS Care Mark, precisely because we deliver for them lower drug costs, better health outcomes, and broad pharmacy access through our true cost, cost, vantage and choice formulary initiatives. We are the leading agent of change, innovation and transparency in the market.

2:00:34That's a whole lot of nothing. So they are not transparent. No. No, call them up. You go to cost plus drugs. We'll give you our price list of every all 2500 plus drugs, the actual cost, the actual and what we sell it for because it's just a plus 15 % call up any of the big three companies and ask them for the same thing. They're gonna laugh at you. It's so bad. In fact, if you do business with them right now and you just ask for your claims data, meaning how many people use Humira that we're paying, what are we paying for it? They won't even give it to you unless you really, really scream and yell at them and then they'll charge you and take six months to get.

2:01:10So like when we moved away from them, we wanted to get what our claims data was to understand what we were going to be facing. They won't give it to us until like six months later. I forget the exact moment. And then they charge us for it as well. Our own data on the CEO front. You said that CEOs don't understand healthcare coverage and it's costing them big. What's the connection between cost plus drugs and companies? So I can speak for my own companies and this applies to all companies, bigger companies that's self -insured because we self -insured. When we started cost plus, I finally said, okay, it's time for me to understand how I'm paying for my healthcare, for my employees and their families.

2:01:51And the first thing I looked at was a lot of these companies used employee benefits consultants. And it turns out I was getting, I was paying $30 per employee per month, which was millions of dollars a year. And they were just sending us to the companies that paid them the biggest commissions. I'm like, how fucking dumb am I? Right? So I'm like, okay, we're cutting that. And then I looked at our medication, our prescription deal that goes through the PBMs that we were using and that the consultant connected us with. And I took a list of, this is early on in cost plus list of the generic drugs that we sold that cost more than $30 that the Mavericks also had purchased, right?

2:02:36We were able to get that claims data. And it turns out we spent $169 ,000 with that PBM, one of the big three PBMs, and it would have cost us buying from cost plus drugs, $19 ,000. And that's just a simple example. Then I looked at the insurance side of things, right? We self -insured, so there weren't premiums per se. But we were getting charged $17 .15 per employee per month just to use the network that they put together for us, providers, hospitals, whatever. And I'm like, all right, other companies that won't charge us to put together these networks turns out there's a lot of them. And those insurance companies and those PBMs are also responsible for determining what claims, what to authorize and what to deny.

2:03:25So for a drug, it may be, all right, this is an expensive drug. But before they'll say they'll pay for the drug that your doctor wants to prescribe for you, you have to try these three other drugs in what's called step -up therapy, right? To see if these other cheaper drugs work or they're not even necessarily cheaper, they may be being pushed because they're getting a higher rebate. And so I'm like, that's insane. I want my employees to get the medication that the doctors say is best. And so I didn't realize those were the intricacies of how my health or where my health care dollars went. There's not a single CEO who does because that's not a core competency that they need.

2:04:06And the CFOs, that's not their core competency. And the HR people, they contribute and they understand it some because they're dealing with the claims, but they spend most of their prescription drug related time or health care related times trying to get pre -authorizations approved. So you know, your kid breaks their arm or you get sick and you go to the doctor and before the doctor will do a surgery or do whatever, they have to go to the insurance company and get pre -authorized. And then they always say no, right? And then you have to go back and somebody has to argue for you. And that just eats up employee time because, you know, I'm sick or my kid sick and you're wasting my time, eats up HR time to CEOs don't know any of this, right?

2:04:47So what I'm saying is one, the smartest thing to do is get a health care CEO at every company with over let's say 500 employees that focuses on all these things. You'd say have a shitload of money. And two, health care is your second largest line item expense after payroll. And in some companies, this hundreds billions of dollars, right? And you don't understand it and you're letting these guys rip you off. And it's because these big CEOs don't understand it and are getting ripped off that the industry is the way it is because that allows trans the the opacity to continue. That's fascinating. So so that most companies outsource offload.

2:05:29So the expertise on the health care side when they really should be internally, there should be enough because it's the wellness of your employees and their families. And yeah, but if your employees aren't healthy or if they're worried about their kids and what is more worrisome and detrimental to the performance of a company, right? A D E I program or or having to go to HR and scream and yell and explain and learn your doctor wasting their time doing the same thing to get authorization for a surgery or a medication. It's insane. What made you decide to step into this cartel like situation where so much is opaque.

2:06:12So I got a cold email from a doctor Alex, Josh, my answer, who's my co -founder. He's a radiologist by trade and a physicist and a smart motherfucker. And he had a pharmacy that he wanted to create a compounding pharmacy that would manufacture generic drugs that were in short supply because it happens all the time that things aren't available. I'm like, you're thinking too small. We should do something on a much bigger scale. And then it was right around the time they were sending the pharmacy, bro, Martin Screli to jail. And so I was reading up on that. And he increased the price of this drug, Deriprim.

2:06:44I think it was like 7 ,500 % or increased a low cost drug to $7 ,500. One of those. And I'm like, well, if he can just jack up the price to this drug and charge more and get away with it, this has to be an incredibly inefficient market. And so the question is why is he able to do it? And it was immediately apparent that it was a lack of transparency. And so can we start a company that is fully transparent with our costs, our markup, and our selling price, and see if it works. And so we went for it. And it took off immediately. I mean, you know, you read a press release from a company saying, you know, they were creating a cost advantage program basically pretending to replicate us.

2:07:24We haven't been in business two years. How insane is that? Did you get a lot of pressure? I mean, I'm sure they're very good at playing games. So cartel type situations, they protect. It feels like healthcare, like it's very difficult to get in there. It does. I mean, and the whole industry is an arbitrage, but we don't work inside the system. We work outside the system. And so we don't work with those biggest companies. The biggest companies with the most dominant control, you know, it's very insulated and very controlled. Like you said, we work outside them. We won't work with them. And so because of that, we don't have access to every medication because they've told a lot of the big brand manufacturers that if they work with us, they'll take them off their formularies or change the rebate structure so that they won't be prescribed.

2:08:08Yeah, it is dark, but we'll get past that, right? Because there's a downstream impact of all this in the rebates and the greediness of those big three pBMs. When you go to a local pharmacy here in Austin, right? And let's just say you have a friend here, right? That is on Medicare or Medicare Advantage. And they go to a local pharmacy and they get a drug that costs $600. Well, and then Shorah's company, that's $600. The pharmacy first buys that drug for probably that price minus 5%. So $570. Then there's probably a copay by the patient and that's probably $20. So now the net investment that the pharmacy, the local pharmacy has for that brand medication is $550.

2:08:55Where it gets really fucked up is those big three pBMs, they're not reimbursing them, $550 or more. They're reimbursing them $500 or less. And literally, those community pharmacies are eating that loss. And as a result, they're going out of business left and right. And the most insane part of it is yes, with corporate employer insurance, that happens. But it happens more with Medicare, Part D and Medicare Advantage. It happens all the time with those almost with every script. So the government is complicit in these community pharmacies going out of business. So how does that how does that connect to cost plus drugs and what we're doing and the big brands?

2:09:41The big brands know that if all these community pharmacies are going tens of thousands of them are going to go out of business because of the way this pricing is they're going to lose a connection between their brand medications and grandma and grandpa and Sally and all those all that business is going to get transferred to the big companies. And they're going to have even less leverage. So they're working with us to come up with programs that are very supportive of independent pharmacies. And that's going to allow us to break the cartel because it's in their best interest not to allow them to be so vertically integrated that they destroy the entire community and independent pharmacy industry.

2:10:19Is there other aspects of the healthcare industry that could use this kind of transparency revolutionizing? Yeah. So what we're going to do with our own healthcare, right? We're not going to be in the business of selling healthcare or anything like that or but the things we do for my companies, we're only going to do deals with providers, healthcare providers that allow us to be completely transparent so that whatever contracts we do, we're going to post them all. Whatever pricing we get, we're going to post them all so that every company who's our size or even bigger will have a template that they can work on which will take it away from the big three insurance companies and the big three pvms because now without that transparency, they have to use consultants who are getting paid by those big three, you know, those big companies and aren't giving them the best response.

2:11:10And so now that transparency will overcome that. And you're using your, how should I say, celebrity, your name to kind of push this out? The only company I've ever put my name on. It's weird that people aren't getting into the space. Will you public people, you know, like big, there's not like a big, you know, you look at tech, there's like these like like CEOs are open and public and public and they're pushing the company and they're selling everything and it's like, they're all transparent. But you don't see that in healthcare. No, because it's a big business and most people, like if I was 25 trying to start a company, I'd work in the system because if I can build up big enough, they would just buy me.

2:11:49And I'd make, you know, money and buy sports team, but I don't need that money now. Let me ask you about AI. You got a little bit of an argument about open source. I think you stepped in between Vanol Kostlen, Mark Andreessen. You think it has to be open source? Yeah, for sure. Like all that discussion I've been having about like Google and so on. One of the other things. Meaning that Meta's doing open source. Yes. Right. That's a good choice for me. I think that's a smart choice. Right. But it's just a business decision for everybody else. I don't think it should be forced. Forced. Yes. Yeah.

2:12:24Right. And even Google's open open sourcing some of the models. And because they're all, that's a very insesuous industry where all, you know, the people who all work together at some level, they read the same papers, they go to the same conferences. You know, it's like the early days of streaming and the internet where people use the same technology everywhere. And now they just try different things and you get one smarter or two, a couple smart people in one company like anthropic, right? And they do things a little bit better and efficient model efficiency gets better. So, you know, it's just a business choice.

2:12:54But I don't think it should be forced. But I think it's a smart business decision. Open sourcing is a smart business. Yeah. Does tricky one. I mean, Google is a pioneer in that with TensorFlow in the AI space. That's a tricky decision. It really really is, right? But go back to historically, you know, there was digital computing, which was a dominant player. And they thought, and IBM to a certain extent, um, thought that they wouldn't be subject to a problem with the PC industry. And then all of a sudden, and with their mainframes and everything, they had captive software, they wouldn't use off -the -shelf software, right?

2:13:33So for digital equipment, mainframe, or an IBM mainframe, you needed software that was written for it. There was nothing off the shelf. And when the PC industry came along, it was the exact opposite. There was, you know, MS -DOS and then Windows, things that were off the shelf that every PC could use. And that changed how people thought about software. And I think the same thing will happen here where it's going to be, um, as models become more efficient and easier and less expensive to train, um, I think there'll be more, more reasons to open source. Yeah. That's the whole, I'd create more competition in a lot of different diversity of approaches, uh, in how they're implemented deployable kind of products.

2:14:13They create all of that. The, uh, Vennon compared it, the danger of that to the Manhattan project. Yeah. Yeah. I, yeah. I'm not buying that. I don't see the parallels between nuclear weapons and, no, I, no, I, I think I'm not an AI fatalist at all. Right? I'm an AI optimist. And, but, but it's not to say that there isn't a lot of scary shit that can happen with it. Yeah. Militarily, um, you know, like I said earlier, I'm a big believer that there's going to be millions and tens of millions of models. And people will take their expertise and either get hired for it, um, and contribute or create their own models and license.

2:14:56So that, you know, you see now with this thing called mixture of experts, right? Where you, you connect things and, um, people can take their expertise and we'll be able to take that expertise and retain it in a way that they want to retain it. So, you know, I don't think there's going to be one medical database. I told this to people at a couple of big companies that we're doing healthcare initiatives. There's branding is so important in the healthcare space. If, you know, for hospitals, you know, the Mayo clinics, the MD Anderson's, they're huge brands. And I don't think they're just going to give up their expertise to some, you know, may singular model, you know, and say, okay, you know, whatever expertise we have is available to you in Gemini or ChatGPT or, you know, so -and -so version of Meta's open source.

2:15:46I just don't, I, there's just, that would be business suicide. Um, and so I think you're going to see each of them have their own models and update them as they go and license them. Yeah. And they have, make money from the expertise. You have to give away the advantages, yeah. Yeah. Yeah. Any expertise of alls and girls and all that kind of stuff and you know, uh, what advice would you give to young people? You have an exceptionally successful career. You came from little, made a lot. What advice would you give them? Love your life, right? You know, find the things that you can enjoy. Be curious.

2:16:20You don't have to have all the answers when you're 12, 15, I get emails from 13, 15 year old kids, right? What do I do? What do I do? Right? You know, I feel like I'm being held back. I'm like a 15. You feel like you're being held back. Um, but just be curious, because you don't have to have the answers. You don't have to know what you're going to be when you grow up. I'm a hardcore believer that everybody has something that they're really, really, really good at. That could be world class great, every single human being on this planet. And the hard part is just finding what that is. And in some places, having resources to enable it.

2:16:57Um, but be curious so you can find out what it is. I didn't take a technology. I took one technology class in college Fortran program. I mean, and I cheated on it, right? I mean, it wasn't until I got a job at Mel and Bank and I started learning how to program in this thing called Ray Miss, this, this script, the computing language that I realized, oh, this is interesting to me and I like it. And that's what got me, you know, a job selling software and they're, you know, going off from there, you just don't know what that's going to be until you go out and experience different things. So for anybody young out there listening, you know, enjoy your life, find things to smile about, be curious, read, watch, expose yourself to as many different ideas as you can because something's going to click at some point.

2:17:43You may be 15, you may be 25, you may be 55. But it can happen. One thing to mention is sometimes it's difficult for your parents, people around you might not be conducive or might not be a, of help in finding the thing you're good at. In fact, like in my own life, you know, the society was such that I don't know if they've helped much at the thing I was good at. I'm still not sure what that is. But I think the interview done pretty well. Well, it's not even it's there was a thing where I saw the beauty in people. Like I, it's very intensely. So you can call it empathy, all that kind of stuff.

2:18:26And we'll call it workness. Super, well, I guess you could say it's just super woke. That's me. And, you know, but in the education system, I came up in as it was a very hard mathematics, you know, science and so on. And it didn't notice that whatever that was in me. But, you know, you have to keep the flame going. You have to try to find your way and see what that's useful. And then others around you might not always notice it. So it might take time. So it could be lonely. You can really have to find the strength to believe in yourself. Oh, for sure. You know, I'll tell you our businesses. Wow.

2:19:12Because I had sold micro solutions. And I wanted to travel. And I took Russian in high school. My risky is like, nah, how do I show?

2:19:23Good enough to remember that. Yeah, right. Yeah. But it was interesting to me. And I bring it up because just they didn't, they didn't know what the word profit meant. Right. But at the same time, I would go around and meet people and do it. It was this entrepreneurial like right after the the Soviet Union fell. Entrepreneurship went through the roof. I mean, a lot of it was mafia driven, but you know, it was people found that spark, you know, because I think that that is natural. And so you just never know when and how and when the circumstances will come together for you to be able to take advantage.

2:20:03That spark is really important to comment on is in Russian, Ukraine. I think the system kind of suppresses that spark somehow. As you said, you saw the natural entrepreneurship, but there's not the entrepreneurial spirit once you grow up in both the nations. I mentioned there is no, I believe it right. I mean, there's something about the system that kind of you know, question be reasonable be, you know, there would be no reason for me to go over to do what I was doing if it was otherwise. But that's the thing that really can help a country flourish. You know, it's going to be interesting with Ukraine if they're able to survive this, right?

2:20:41Because as horrific as it is, you know, as you saw across Europe after World War II, the rebuilding creates opportunities. Rebuilding creates opportunities, but you know, first the war has to end. How that ends. I don't know either. Has a really complex path. What gives you hope about the future of humanity? Just looking at my kids eyes, just you know, talking to them and seeing their spirit, their friend spirit. And obviously we're blessed this can be, right? And it's not the same for every kid, but I do, you know, I get emails that I respond, they don't respond to all of them, but from 13, 14, 15 year old kids around the world, you know, because the shark tank shown everywhere, asking me business questions.

2:21:25And it's just like they took the time. They were that curious and that interested. And I see it when I cocked the schools, you know, when I go to different groups, that spark in kids eyes that there's something bigger and better and exciting out there. And it's not to say there's not fear, you know, climate and any other number of things, but that's the beauty of kids. And I think Gen Z really embodies that. And to me, that's just really exciting. They dream. They dream big. They see the opportunity for making the world better. It's cool. It's cool to see young people in their eyes, that dream that I can be the one to do it too, which is a small part of the world.

2:22:11You know, and that's funny because when I go talk to like elementary school kids, right? One of the things I do, I said, okay, let's look around. You see that light there? One day, that light didn't exist. Then somebody had the idea. Then somebody created a product of it. And now your school bought that. You see that chair? Chairs didn't always look like that. Somebody had that idea. Why not you? So when you walk out and what I make them do, ask yourself, why not me? Why can't I be the one to change the world? Thank you for that beautiful, hopeful message. And thank you for talking today, Mark.

2:22:44You're you're fun to follow. I'm a big fan of yours, but you're also an important person in this world. I really appreciate everything you do. Well, I appreciate it. Thanks for saying that, Lexan. Keep on doing what you're doing. This was great. I really enjoyed this. Thanks for listening to this conversation with Mark Cuban. The support and spot gas please check out our sponsors in the description. And now let me leave you some words from Oscar Wilde. Imagination was given to man to compensate him for what he's not. And a sense of humor was provided to console him for what he is. Thank you for listening and hope to see you next time.