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Podcast · 935 episodes

Marketing School - Digital Marketing and Online Marketing Tips

by Eric Siu and Neil Patel · English

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness. 94849990-341d-11f1-a99b-e154abd40242

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Jev Is A MASSIVE Deal for MarketersHow “Jev” (agentic AI) helps marketers scale by classifying people, auditing and improving content, extracting insights from customer calls, and speeding up recruiting/shortlisting; plus a broader…30 Sep 2026 · 21 min · 12 chapters
Jensen Huang's Moat Is Dead. But He Has A PlanNVIDIA’s “CUDA moat” is eroding as AI code can be compiled for other chips; the discussion argues NVIDIA is shifting its advantage to high-speed interconnect (Mellanox) and that durable moats now…29 Sep 2026 · 24 min · 9 chapters
How To Deal With Slop Grenades“Slop grenades” are AI-generated deliverables sent to others without review, causing rework and low-quality output.28 Sep 2026 · 20 min · 8 chapters
Stop Shipping Everything: Why supermemory Killed Its Viral Product“Stop Shipping Everything” and why focus beats constant product/content launches; includes critiques of online coaching and lessons from AI/agent marketing and execution.24 Sep 2026 · 23 min · 11 chapters
$100M in Email With No Employees? Neil Isn't Buying ItThe episode debates a viral claim: Eight Sleep reportedly replaced a two-person email marketing team with AI bots and still generated close to $100M in revenue.23 Sep 2026 · 22 min · 12 chapters
Eric Got 8.9 Million Views and Zero LeadsHow B2B social media should be run like rapid creative testing to generate leads (not just views), plus why enterprise growth often comes from distribution, formats, and acquisitions rather than…22 Sep 2026 · 26 min · 11 chapters
Neil Trusts Meta's New AI Agent More Than ChatGPTNeil and guests discuss Meta’s new AI agent (Meta Muse) versus ChatGPT, focusing on “trust,” agent capabilities, and why more specific marketing content drives revenue.21 Sep 2026 · 21 min · 9 chapters
Tesla 20x'd Sales by Cutting 64 Clicks to 3The episode argues that growth comes from removing friction and questioning assumptions, then adapting marketing across “search everywhere” channels as AI changes discovery.17 Sep 2026 · 21 min · 10 chapters
Every Lead Gets a Call in 60 Seconds: The Bots Running Eric's AgencyThe episode discusses “speed to lead” (calling leads within 60 seconds using bots), “speed to learning” (rapidly transferring what works across channels/teams), and how agencies should scale via…16 Sep 2026 · 26 min · 13 chapters
How McKinsey Helped Nike Lose $223 BillionThe episode argues that Nike’s market value decline (about $223B from a 2021 peak) is tied to strategic changes advised during John Donahoe’s 2020–2024 tenure, with McKinsey as a key influence.15 Sep 2026 · 20 min · 7 chapters
Most Agencies Are Flat. Here's Why Neil's Is Still GrowingAgency leadership and growth during a tough market—why many agencies feel “flat,” the value of honesty, and how to adapt (including international expansion and M&A) rather than repeating old…14 Sep 2026 · 19 min · 7 chapters
Digital PR Is How You Get Cited by ChatGPTDigital PR for AEO/LLM SEO—getting high-quality mentions (and links) on relevant industry sites so ChatGPT/other AI systems cite you.10 Sep 2026 · 21 min · 11 chapters
80% of OpenAI and Anthropic's Revenue Comes From 1% of CustomersThe episode discusses (1) AI model companies’ customer concentration risk and (2) how AI affects productivity and hiring, plus (3) what drives product-market fit.9 Sep 2026 · 19 min · 10 chapters
Your SEO Is About to Run Itself (Autonomous Engine Optimization)Autonomous/agentic optimization for marketing and product growth—especially “autonomous engine optimization” (AEO) for SEO/AEO content, plus “self-improving products” that run experiments in the…8 Sep 2026 · 26 min · 13 chapters
Stop Teaching Your Team AI. Keep the Top 40%.Don’t “teach” your team AI; instead hire top talent (keep roughly the top 40%) and use AI as a tool to draft/optimize work while testing and tracking what’s actually productive.7 Sep 2026 · 19 min · 7 chapters
What to Do When Business Gets Really ToughWhat to do when business gets really tough—how to keep going during overwhelm, manage money/time, and make practical adjustments (pricing, scheduling, lead quality, deposits, upsells) to stabilize…3 Sep 2026 · 28 min · 12 chapters
The Best Marketing Is Free. Almost Nobody Does It.Marketing and growth tactics, arguing that “out-teaching” isn’t always better than paid ads; how to evaluate agency M&A and staffing; and why chasing views beats revenue less than targeting the right…2 Sep 2026 · 24 min · 10 chapters
Is China Running the World's Biggest Marketing Test on You?The episode argues that China is using AI to model American voters and test political influence messages, creating a “marketing test” advantage; it then pivots to U.S.1 Sep 2026 · 14 min · 6 chapters
The 2 Lessons Silicon Valley Relearns Every DecadeSilicon Valley’s recurring lesson cycles: consumers won’t pay for software and don’t care about “productivity,” so winning products shift to ads and B2B.31 Aug 2026 · 18 min · 10 chapters
Your Best Employee Is About To Quit. Here's The Fix.How to retain “A players” by preventing burnout and avoiding micromanagement; hiring as a growth lever; and using AI tools for GTM content and marketing.27 Aug 2026 · 18 min · 9 chapters
The Two Things We're Doing For The Rest Of 2026Plans for the rest of 2026 across marketing and business, with a focus on “shipping” continuously, agent-led growth, organic social, recruiting, and AI/LLM visibility (GEO/digital PR).26 Aug 2026 · 16 min · 5 chapters
Reddit wiped out of ChatGPT, what agencies are really worth, & the new services playbookChatGPT citation shifts away from Reddit/G2; what “worth it” agencies look like in an AI-driven marketing world; and a playbook for marketing M&A and integration.25 Aug 2026 · 24 min · 8 chapters
Travis Kalanick's founder rule, why pushed kids lose, & what excellence really costsFounder “pusher vs driver” roles, why pushed kids may underperform as adults, and how “excellence” is tied to tolerating pain and trade-offs in life.24 Aug 2026 · 28 min · 8 chapters
How To Rank #1 On ChatGPT By... Gaming It?The episode argues that to rank #1 on ChatGPT you must “game” the AI shelf by being the first/most-cited brand in the model’s opaque recommendation set, using real website copy and AEO-style…21 Aug 2026 · 18 min · 7 chapters