7 Marketing Tools for the Rest of 2023

0:00We're going to talk about seven marketing tools for the rest of 2023. So we're going to keep this one simple. First one, I'll start with the first one up here, Microsoft Clarity. So they sponsored the last mastermind. They sponsored this podcast. They were great. But the cool thing is they got this free CRO tool that will analyze how things are performing on your website. So basically, it will give you insights on how like they'll say, oh, looks like you aren't getting that many clicks above the fold. Or maybe you should fix this over here. So they'll actually give you insights. And it's a heat mapping.

0:30It's a testing tool that you can use. Also, they're adding a chat GPT-like feature where you can just ask questions about all the data that you have, right? The reason they're doing this, like let's call a spade a spade at the end of the day. The reason this is free is they're just trying to collect a big corpus of data for their own use cases down the road. And because they're Microsoft, they're what, a$3 trillion company and they can afford to do so. Yeah. So, and next tool I have for you guys is adcreative.ai. Imagine your paid ads. And you're just like, man, I wish they would convert better.

1:04Well, you got to test more creatives. It takes a lot of time and energy to create a lot of these creatives. They can end up whipping up thousands and thousands of variations for you using their formula to figure out, all right, what is going to convert the best and drive more clicks and revenue while spending less money. It's a great tool. You should check it out if you haven't played with it. Great way to just get more bang for the buck from your paid advertising. Three is Motion App. The good thing about Motion App is it allows you to have your paid media team and your creative team. You can take a look at how all of your creative is performing so everyone's aligned on what actually works and what doesn't.

1:39So I think it's just motionapp.com. And I mean, we talk about on this podcast all the time, the X factor when it comes to paid media now is creative. So it's better to be aligned on that stuff. Number four, Tidio. It's a chatbot tool. But what they do is they leverage AI and normal workflows that people go through and they may have questions and they figure out how to make chatbots more engaging, more interactive, and of course, converting better. So that way when people are engaging with them, you actually generate more revenue. If you look at most chatbots, the real issue is it's not actually getting people to engage with the chatbots.

2:13It's actually driving conversions because people aren't happy with the responses they're getting from chatbots. All right. Number five is air.ai. That's A-I-R.A-I-N. And I actually, I don't know if I showed this to Neil, but I sent this to a friend the other day. And basically, they got a phone call. And it was like, hey, Neil, how are you doing? Right? And then it basically became a full-fledged sales call. And my friend was trying to throw off the bot, but it wouldn't be thrown out. It's like, hey, are you an AI? It's like, no, I'm a human being. And it's like, well, tell me what you offer. Okay, well, here's what we offer.

2:47And then it was a back and forth conversation. And it's already pretty good. And I imagine that customer service and sales is going to change a lot with this air.ai. And you can just go to the website. I think you just sign up. They give you five free credits. I did it with my, we have an AI working group meeting each week. And I basically had it call me on speakerphone. I was going back and forth and everyone looked like they were shocked. So I think things are going to change quite a bit. Number six, Adzuma. So remember back in the day, there used to be all these softwares like Marin or whatever they were called, Kenshu, that would help you.

3:22manage your ads from multiple different platforms in one place. Adzuma does something similar, but it's leveraging AI technology to make your campaigns perform better. We've seen it successful with some type of companies, with others, not as much, but it's worth a shot. It's hit or miss, but overall the results have been decent. And again, it's been hit or miss in which it's either some sites we've tested on an ad campaigns, we've got great results, some not terrible results, it's just not what we were expecting, but either way, it's worth the test. How do you spell it? A-D-A, no, A-D-Z-O-O-M-A.

3:58Adzuma. Yeah, Adzuma. Got it. Online marketing. I thought you said Adzuna. I've heard of this one before. Cool. And then the last one, but not least, is Magellan.ai. So I've mentioned this kind of in passing before, but Magellan.ai, it gives you a lot of insight on different podcasts that you might want to sponsor, how many ad flights they've done, the retention, and who else they've done collaborations with, if they have a YouTube channel or not. So you can search based on the category that you want to advertise in. And there's a whole lot of other filters. And I found it to be pretty helpful.

4:29So that is it for today. Please don't forget to rate, if you subscribe, let us know what tools you think we might've missed. And five stars, please. And we'll see you tomorrow.