7 Unconventional Growth Hacks To 10x Your Growth

0:00Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Hsu. All right, so we're going to talk about seven unconventional growth hacks to 10x your growth. But first, let's define what growth hacks are. Growth hacks are simply, sometimes you can call them marketing shortcuts or just little tactics that will help you get ahead to help 10x your growth. So I will go with growth hack number one.

0:38And growth hack number one is using a tool like Hype Fury. So Hype Fury, you can use a tool called Typefully. I almost got the two confused, but these are both Twitter tools. And the cool thing about Hype Fury is that if you tweet a thread, it'll actually push it over to LinkedIn as well. And they'll actually make a carousel for you to put on Instagram. So instead of you having to do all the work manually, it'll help do it for you. And then also using a tool like Hype Fury, it'll give you ideas to help you overcome writer's block. So that's the first one. Number two, conferences are one of the best places to get business.

1:11We've already talked about speaking. We've talked about volunteering and attending and sponsoring. We figured out a hack over the years that's helped us produce the best return from conferences we've ever seen. Partner with a conference, whether it's you give them a little bit of money or you speak for free or you help them promote the event. In exchange, they help you set up one-on-one meetings with the biggest companies and players there and it needs to be aligned, right? What value can you provide them? The one I also want to meet with you, they can't force the meeting. And if they set up three, four, five, six, we usually try to get eight meetings in within like two days.

1:48And we close really large enterprise deals from that. It's one of the best growth hacks. Every time I fly to an event, we try to do that for every single conference. Oh, that's really smart. You didn't tell me that one. That's a good one. All right. Number three. Number three is I'm going to do chat GPT plus Riverside. So we can't go by a block of episodes without talking about chat GPT. So for Riverside, that's our podcast, the podcast product that we use to record. So it's super high quality videos, right? And there's a lot of bells and whistles. And one of the bells and whistles that comes with it is the transcription feature.

2:20So automatically transcribe using AI. And then what we do with that transcription is we dump it into AI. So we dump it into chat GPT. And we say, hey, can you make a blog post of the topics that we covered? So in this episode, we can put it in there and I'll basically make it into like a 500 or 600 word blog post. And then we'll send it to our editors. The editors will expand it a little bit and then we'll add in links. We'll add in statistics. We'll link inside, link outside as well. And, you know, add some trends into the blog post and maybe some embeddings. And then it basically cuts our time to produce a blog post down by 75 to 80%.

2:53And so you can imagine that it saves us a lot on cost too. But in this scenario, because this is a podcast being converted into written, it's actually unleashing, it's repurposing something that we historically haven't really repurposed. We've always done a show notes in the past. So that is one way of going about it. ChatGPT plus riverside.fm. Number four. So with LinkedIn, the best way to get engagement, and we'll talk about this a little bit in our next podcast is to have other really popular accounts comment on your profile. What people are doing is they're going to playerup.com where you can buy LinkedIn accounts, look for verified accounts with over 500 plus connections.

3:30Anything less than that doesn't work. This is a little black hat-y. I wouldn't recommend it, but I'll just tell you guys it because some people want to know this stuff. I wouldn't do it if I was a big business or anything. We've never seen anyone get banned from it. We don't do it ourselves. But what you end up doing is you take those accounts whenever you post on your corporate page, you comment from those accounts and we typically see a really high crazy boost and virality for that post when other people are doing. We know a lot of people who do that. Yep. And you can buy those accounts for really cheap.

4:01I think they go for like 50, 200 bucks. So you buy like around like six or seven and that's really it. And then you just have a VA run them at the end of the day. Number five is retention.com. So we've talked about this. This is kind of a little in the gray area right now. It's definitely black if you're outside of the United States because of GDPR. But what it basically does, especially if you're in e-commerce, is it will kind of take the data, the visitors that you have from your website. It'll cross-reference it with the list that they have. Think about it this way. If your site is getting 100 ,000 visits a month, maybe your email opt-in is maybe 1%, 2 % or so.

4:35Well, in this scenario, you can actually get 20 % to 30%, right? Let's just say 20 % or so. So 100 ,000 visits a month that are unique, well, then you're collecting 20 ,000 unique emails. This is okay in the United States right now because they're not as aggressive as kind of the GDPR rules. But I believe that this will be closed in the next couple of years. So write this while you can, especially if you're in e-commerce. Yeah. And then Eric, if you're watching on YouTube, you'll see Eric has a ton of books behind him. Give away a free book. Eric's published a book as well. Make your book free, put it out everywhere, charge for shipping for people to get it.

5:10Ideally, you just want to cover your costs, get their information, put them in a book funnel. You can find a lot of book funnels on clickfunnels.com and then start selling one other products, services, consulting. It's a great way. People don't want to pay for books, but the nomad is free and they just have to pay for shifting. You'll end up generating quite a bit of sales. It's one of the easiest ways to get sales for a book and you can end up running Facebook ads to it. It's really affordable and people end up doing it. And I was going to share another one on chat GPT, but I'll save it for a future long episode that we have.

5:41Speaking of ClickFunnels, because Neil brought up ClickFunnels. So the founder of Russell Brunson, I was actually watching a video yesterday as I was eating lunch. And if you go to YouTube and you search Russell Brunson linchpin. So again, Russell Brunson linchpin, that is one of his new models. He always has these different frameworks, right? The whole idea is this. He claims that ClickFunnels went from like a$10 million a year business into like a$100 million a year business just by adding this one button. And so, you know, the whole idea is that, Neil, let me just ask you this. When you do a webinar, right?

6:12What is the flow? Like what page do they land on? Like, is it like, you know, they sign up for something and then what's the next page and what's the next page after that? Well, from a webinar, we drive them to a landing page where you sell them on something. We haven't done this in ages. This is if we're selling products. Currently, we just click leads and then our sales teams follow up because remember, we're focusing mainly on enterprise. But before when we sold ebooks from a webinar, we would drive them to a landing page. If they bought from that, then we just add in upsells and downsells.

6:39So then we'd show them a few more products after they buy and they can just do one click upsells. Yep. So basically it's this model, right? And this is more for like, and if you're selling like a product or a course or something like that, like courses could be supplements. Okay. Now the way this one works is you sign up for the webinar and on the webinar, thank you page. Okay. On the webinar, thank you page. Literally it's get a free trial for click funnels. And literally that changed the trajectory of their business. So they still had after the webinar, it's like combined stuff. There's some cross sales, there's some down sales and things like that.

7:11But on the thank you page, you just add a button to whatever it is that you're offering and just make sure that it's a really good offer. I think Russell Brunson calls it a MIFG, which is from Dan Kennedy. A MIFG stands for most incredible free gift ever. And so that's what it is. And I don't know if it really took the business from 10 million a year to 100 million a year, but I think it's still interesting to check out. So that is it for today. Please don't forget to rate, subscribe, check us out on YouTube, and we will see you later. We appreciate you joining us for this session of Marketing School.

7:43Be sure to rate, review, and subscribe to the show and visit marketingschool.io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. That's marketingschool.io. Until next time, class dismissed.

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