AI Makes You A Learning Machine Or A Lazy Machine

0:00Eric Siu:Using only 20 % of your business data is like dating someone who only texts emojis. First of all, that's annoying. And second, you're missing a lot of context. But that's how most businesses operate today, using only 20 % of their data. Unless you have HubSpot, where all the emails, call logs, and chat messages turn into insights to grow your business. Because all that data makes all the difference. I would know because I use HubSpot at my company. Learn more at HubSpot.com.

0:29Neil Patel:I realized recently that AI either makes you more of a learning machine or more of a lazy machine.

0:34Eric Siu:So the people that use AI, for example, I'm going to guess for Neil. Neil probably asked a lot of tax questions to his AI, okay? So more or less as a tax strategist, right? You're learning more. I'm sure there's a lot that you've learned about things that you just didn't know before, right? But my point is you're asking a lot more questions than you usually would have asked before. You're not just kind of, you know, like taking it and say, okay, AI do the work for me. So when I say AI makes you a learning machine, you ask more questions and you actually expand your mind more That's for smart people.

1:02Eric Siu:Okay now Unfortunately many people Maybe like you want to be but you want to be lazy and smart. You don't want to just be lazy Okay, so because smart and lazy people try to figure out ways around things, right? They figure out creative ways But if you're just someone that just throws it over the fence and you're just like chat Chibi is gonna solve the problems chat. Chibi will write my prompts for me chat is gonna write all the content for me, then you will get slopped, right? So that's the first point I wanna make. But the second point to what you're saying is, I've had my AI agents, they've started to invade my Slack channels, right?

1:33Eric Siu:And so they're working in my sales room, they're working in my recruiting room, they're working in the SEO room too, and it's working with the team. Now here's the thing, I see it, their team's asking for data polls, and it's giving the team strategies, outside the box strategies, and it's rating our strategies, and it's also offering to do the work too. Now here's the other thing that you just mentioned that gave me an idea. So Neil and I just made an idea baby. Let everyone know that we just made a baby. So the idea baby that we made here, Neil, is if you have it coaching your team, okay? Like imagine your kids are going to be working with personalized AI tutors, right?

2:07Eric Siu:Everyone on your team now has a personalized coach, okay? That has all the data that understands what that team's supposed to hit. And it's going to help coach the team, but it's also going to what? It's also going to performance manage the team too, okay? Yes. Whether you like it or not, that's what's going to happen. And it's going to show like a leaderboard that way. And I think that's a good and a bad thing, right? I think we're always just trying to do better for our companies. And I think this is great. Like I didn't have that idea for the coaching piece, but I think I'm going to inject that a little bit into my little bots that have invaded Slack, which it's been tremendous.

2:39Eric Siu:My team's like, oh my God. I'm like, you say you like it. How useful has it been? Oh my God, 10 out of 10, 10 out of 10.

2:44Neil Patel:I'm like, okay, all right, we'll do more. Yeah. Dude, I was telling Ethan about this concept because he has his AI lab where he helps people set up. Is it really a lab?

2:54Eric Siu:Uh-huh. Okay.

2:55Neil Patel:And he helps people set up, you know, all this stuff internally, whether it's OpenClaw or whatever you want to. Does he charge six grand for OpenClaw setups? I think it's, I think it was either five or$10 ,000. I think that's fair. Right? For businesses, yeah. And then including the PC or something like that.

3:12Eric Siu:That's a really good deal.

3:14Neil Patel:That's why I think it's closer to 10 grand.

3:16Eric Siu:If you include the Mac mini, he's probably make, that's like the Mac mini will cost like a thousand bucks or so. And then the rest, you know, he figures out. Yeah.

3:23Neil Patel:I think it's 10 grand or somewhere around there.

3:25Eric Siu:I think that's a good deal.

3:26Neil Patel:Um, so, you know, I was telling him, I was like, dude, I'm like the opportunity. And I don't know if he's, if he's doing this or not, but I think the opportunity in AI right now, if you're trying to set up a big business outside of creating LLM, which is very difficult and expensive and creating those lovables is very hard to do, you know, for every lovable that we see at 400 million and ARR, there's, I don't even know how many that are struggling, right? There's too many to count. Is do consulting where you help train people's AI to produce better outputs when their employees use them. So instead of training the employees, train the AI to adapt to the humans and do this at mass scale for everything from marketing to engineering, et cetera.

4:11Neil Patel:It's pretty much another version of Bain or McKinsey or Accenture, but specifically focus on just training AI to deal with people wherever they are versus trying to train the people. Because I think it's just going to be too hard to train the people.

4:24Eric Siu:Exactly. So that's why I think the sooner you get it working for yourself as in the organization, like your leaders, whoever's running AI, then you get these bots to invade your Slack channel or your team's channel. Everyone's going to learn because your team's going to feed it context. It's also going to feed context. It's just going to be like the self-reinforcing loop. And that's what we've been doing. And we've getting, I will say, we're getting more and more people reaching out to us saying, hey, we're hearing what you're talking about. Like, we want these enterprise agents set up. Like, we want these revenue agents.

4:50Eric Siu:We want these recruiting agents. We want all these things. So the market's kind of pulling us in that direction. So we'll see where it goes. But I do think it's like what Heaton's doing for the setup is huge. I think you and I, like what we're talking about right now, even what's happening on Twitter is probably like the top 1 % of the 1%. The vast majority of the world doesn't know about this stuff. And that's where I think the opportunity is. If you're listening to this and you're like 18 years old right now, I would just do this.

5:13Neil Patel:Yeah. Yeah. On a side note, speaking of AI, did I ever share with you the results that we ended up finding? Because of our size and scale and we're not the biggest agency, but we have enough data on certain industries where we know if you're recommended number one by ChatGPT versus number two versus number three. You should do that and then talk about the ads too. No, that's already out there. We put that out there. Oh, you did?

5:37Eric Siu:No, you didn't say it here.

5:39Neil Patel:Yeah, I don't know if I said it here. I'm trying to end up finding the chart. But it was interesting because I was just like, huh. Everyone knows that being position one on Google, it's worth so much more than being position two. But AI is way more of a winner take all than traditional search. So if you count the most revenue you can make as position number one, let's call that 100%. If you're position number two, you do roughly 32 % on position number one.

6:05Eric Siu:I was just going to say that.

6:06Neil Patel:And guess what position number three is compared to position number one? 5%. Close. 8%. Yeah. And position number four? 1.5%. Very close. 1%. Yeah. So pretty much if ChatGPT or Gemini or Perplexity is giving you a list, it's number one takes almost all the revenue. Then number two, and then it just pretty much doesn't matter.

6:28Eric Siu:This is the old way of SEO. Back in the day when there weren't any ads or anything, like number one got the lion's share. And then like they started pushing it down more and more. and then the click-through rate started going down more and more. So we'll see what happens, but that's good to know.

6:39Neil Patel:Dude, I don't have it posted. I'll end up showing you on this. Check this out. How chat GPT ads, because we were talking about this over text.

6:50Eric Siu:So what Neil has pulled up, so it says how chat GPT ads perform against meta and Google ads. So it shows chat GPT versus meta plus 256%. Okay. This is for lead quality, I believe, right? yeah i can't see but uh let me see let's see yeah lead quality okay so 256 percent up on chat gp versus meta but chat gp versus google 50 down yeah okay down yeah exactly 49 close enough

7:17Neil Patel:what's the bottom one the bottom one is cost per acquisition so cpa yeah so cpa chat gp versus

7:23Eric Siu:meta 46 cheaper and then chat gp versus google 38 cheaper so it's clearly a winner versus meta and then you're still going to get even Google if you want. On a CPA basis, yes.

7:36Neil Patel:Yeah, because as a marketer, we only care about CPA, right? Lead quality from Google is much higher than ChatGPT, but you also have to look at cost. Google Ads are some of the most expensive because lead quality doesn't assume cost. You can end up spending three, four times for a click because someone may end up typing in like, I'm looking for a global digital marketing agency, or I'm looking for the best ABM account, ABM software solution that works really well with LinkedIn. And then Carrot could end up showing up, right? You can end up bidding on it, but it's going to be a very expensive cost per click.

8:15Neil Patel:Lead quality, I totally agree. Google is extremely high on lead quality, but the ads are just so much cheaper right now on ChatGPT. It's the wild, wild west.

8:26Eric Siu:This just goes to show you again, every time with marketing, whenever a new ad channel comes out, you want to hit it really hard before the costs start to go up.

8:33Neil Patel:Yes. And a lot of people are struggling to get into ChatGPT ads, but they no longer need to struggle because ChatGPT just announced a partnership with Criteo. So now people should be able to get access to ChatGPT. Good for Criteo's business. Yes. I was shocked that they partnered with Criteo. Nobody talks about Criteo anymore. Yeah, because they're known for more of a spammy-ish, affiliate-ish type of network.

8:58Eric Siu:Must be a relationship somebody had in OpenAI with them.

9:02Neil Patel:I would assume that TradeSk would have got it. Who knows? Yeah.

9:06Eric Siu:A lot of this stuff is relationship-based. It totally is. So, okay. But let me ask you this. Kind of separately, because we're talking about just marketing in general right now. Have you added... Do you have APIs for both Ubersuggest and Answer to Public?

9:18Neil Patel:I don't know.

9:19Eric Siu:So I think APIs as marketing is going to become very big because you have the agents crawling the web, right? So I think your technical documentation is going to be important and then your APIs. Because the way I'm starting to work more now is within the LLMs. I'm just asking them to do stuff. So yesterday I was messing around with one of our agents, and we use this thing to send cold emails call instantly. I'm like, I don't want to make five. First, I don't want to write five different campaigns. Okay, that's number one. And then second, I don't want to load all the copy into these individual campaigns.

9:48Eric Siu:And I'm just like, hey, can you like create five campaigns for me and create like an expert panel of like legendary copywriters and email copywriters? And then recursively scored them until they're like, you know, 90 plus out of 100. And it does five versions for me. I'm like, these look pretty good. And I'm like, well, I don't want to load them. I'm like, anything you ask me to do, I just don't want to do it. Right. So I'm like, can you just like do it for me? And like it's like it loads everything. I check it. I'm like, oh, my God, it loads up. Right. So I'm like with the software you have, with the software I have, we need to have APIs for it.

10:16Eric Siu:So then the agents can discover it first because I don't think other people are doing it that quickly right now. And then you have to have good documentation and Mintlify has really good SEO, like not SEO, but software documentation.