AI Marketing Loops That You Should Build Today

0:00Eric Siu:I was testing GPD Sol 5.6, which came out last week. It's their latest Frontier model versus Claude Fable 5. But before I go into that, Neil, earlier you were just talking about how token maxing and all that, right? So I don't know if anybody on your team is doing this. I'm sure someone is. But the move now, if you want to save on tokens, is you're running something like an open router, which will route the different models. And maybe 5 % of the time, you're using like a Sol 5.6 or Fable 5, which burns a lot of tokens. and then maybe 80 % of the time you're using like open model like a GLM 5.2 and then yesterday I think an American model or like a non-Chinese open model came out called Thinking Machines they released it so the move is to use something like that and then maybe 15 % of the time you're using like a chat GPT 5.5 or Opus 4.8 and then by doing that you're kind of having a good balance and then the open router knows how to kind of route the funny thing is Neil we're talking to So at that dinner, one guy has almost like an individual CFO AI.

1:03Eric Siu:So he'll show you, how should I be saving money like a wealthy person? How should I handle my taxes like a wealthy person? It has all your connectors, all your bank accounts and things like that. And so he was like, yeah, we can't use open models. I was like, why can't you use open models? He's like, well, when you use the Chinese ones, because the Chinese ones are the best right now, he's like, you start to ask questions and they start to give you communist responses. right so oh you should just give your wealth away right or or like oh we don't we don't look at it that way right they start to become very political responses so he's like yeah for us we can't use that right now so we have to use the frontier ones but i think you know looking at organizations like yours and mine um you know you're going to have to have someone that's responsible for token

1:44Neil Patel:optimization dude straight up uh and then you went to two conferences right the second one was a social media conference?

1:52Eric Siu:I'm speaking at that social commerce summit right after this. So I'm getting an Uber right after this and I'm going straight to speak.

1:59Neil Patel:Ah, so it was actually pretty good that I came on time for once. Yes.

2:03Eric Siu:Yes. It's pretty well, I mean, Neil's to be fair. Neil's usually not that bad. He's usually like if he's late, he's like three minutes late. It's not that bad. Yeah.

2:10Neil Patel:But the worst is when I'm three minutes late in my own house. Yeah.

2:13Eric Siu:That's the worst. Yeah. And then he comes in on the phone too. And then I'm like, he comes in late. He's still on the phone right now. But anyway, yeah, that's the next conference.

2:22Neil Patel:Dude, it was so funny. So yesterday I'm recording videos in my house. So AJ, who Eric worked with in the past, single grain back in the day, does a lot of my video recording. So he comes in here with his brother, their team, and they have another third person and a few other employees who do like editing and stuff. So AJ comes into my house and all of a sudden, you know, I'm just on the phone. I'm you know trying to do some business deals I'm like you're recording he's like no I'm like cool so I get back to that business deals and I'm trying to close them then we record three or four videos get a call from someone that I'm trying to close a deal with I pick up I'm like I take off the mic I'm like we'll redo it and then you know rinse and repeat but I think I did that to him like three or four times and two hours so wow yeah did he say anything about it uh we didn't get as much as we wanted done.

3:18Neil Patel:And then the England-Argentina game was starting. So I gave him and his brother lunch. So they were very happy because their bellies were full. And then I have a theater. So I was like, you guys want to watch the game here? They're like, sure. So they loved it and they were happy. And that probably made them forgive the time that I wasted during the recording.

3:43Eric Siu:Hey, beauties in the eye of the beholder, To them, maybe you wasted, but to you, it was not wasteful. Yeah. Okay, so one thing I want to talk about, because what I talked about at Moz and what I'm going to be talking about today too, is this whole thought around, sure, you can talk about AI all you want, but none of it's helpful unless the knowledge compounds. And a lot of people are talking about skills, they're talking about evals, and the latest thing is loops. So I want to talk about some AI marketing loops that you can use and some that we actually have live right now. But first, I want to explain what a loop is.

4:17Eric Siu:So when people at Cloud or OpenClaw talk about how they don't prompt anymore and what a loop is, what a loop ultimately is, it's a workflow that compounds. It's a workflow that learns off of itself, right? So the whole idea is I might say that, oh, my target state, my goal is to get all of my pages on my website to 50 milliseconds. Now, the current state right now is 150 milliseconds. So the difference between that 150 minus 50, it's 100 milliseconds, right? And so the whole idea is that that loop can continue to observe over time and it knows how to improve and make tweaks to it. And so I want to make this clear for everyone because I think everyone needs to be building loops.

5:00Eric Siu:The other thing is we have our loops creator skill available on skillsdojo.com. So I bought skillsdojo.com and it's public to everyone. You can have your profile there. Neil can have his profile. it'll probably have no skills on it, but everyone can make a profile, right? So go get that loops creator skill. You should start making loops, but I'm going to give you some ideas here on what you could actually do. So let me share my screen in terms of what you can do. So here's my screen. So here are a few marking loops that we actually have live. So here's a CRO loop. So one that optimized the conversion rate on a site by 30 % by the next four weeks, right?

5:36Eric Siu:And the connectors you have might be Google Analytics 4, gone. That's one example of a CRO loop. And I'm actually running this right now on singlebrain.com. If you go to singlebrain.com, there's actually a test that's running that this thing came up with. And I'll show you the little tweaks that it made. The other thing that I've kind of called out on this podcast already is this Mr. Su sponsorship loop, right? So I personally get about 20 sponsorship requests a week. I don't want to deal with them, nor do I want my team dealing with them. So therefore, I reply saying everyone's my minimums are 25k and handles it back and forth until they say yes or go away.

6:06Eric Siu:I prefer the second one, the go away piece. But the best part is that they all report back on how they get better after each iteration. So it's like, oh, here's the tunings that we made today. Here's the tunings that we made. So it's constantly getting better and it figures out how it should adjust the email responses based on what a lot of people are asking for. And then we have this AEO SEO loop that will ingest my content, my call transcripts, and look for Tofu, MoFu, Bofu content angles, and then draft it into CMS. And if we use ClickFlow API for that to draft the content. And then we use Syed's WP Vibe MCP for WordPress.

6:39Eric Siu:And then we have these other connectors. So my point of saying all this is that you can use these loops, but I just want you to think about how does this apply to your business? What paid media loops can you make? What ad creative loops can you make? What SMS loops can you make? What email loops can you make? And then once you build the first one, you'll never look back. And then my whole thing now is I'm trying to get more people on my team to do this, but it's like pulling tape sometimes. So just wanted to share that. Cool. By the way, Eric is in New York.

7:12Neil Patel:You're in New York for the conference investors and then you go to Rome, right?

7:18Eric Siu:I go to, no, I fly to Milan on Friday. Milan.

7:22Neil Patel:All right. From New York?

7:24Eric Siu:Yeah.

7:26Neil Patel:Okay. So you go to Milan. Question for you is, do you tend to do your meetups and stuff when you're in other countries like Italy or no?

7:34Eric Siu:I think if I'm speaking at a conference, yes, but this one's vacation. So I don't think any meetups are going to happen in Lake Como.

7:41Neil Patel:Oh, so you're not really staying in Milan. You're just flying into Milan.

7:44Eric Siu:Flying into Milan, correct.

7:46Neil Patel:Got it. So during the vacation, how many hours are you going to work?

7:50Eric Siu:I don't know. I mean, I can't stop myself from working. It's too fun.

7:55Neil Patel:You should try taking some time off. I think the best thing I did was go on a cruise ship.

8:00Eric Siu:Would you or forced to take time off? I mean, I probably won't work that much. But for recruiting calls, I'll take them because you know that's a time thing.

8:08Neil Patel:Yeah, dude, the same. While we were actually doing this podcast, I was messaging someone for recruiting and they responded back to me. I'm like, oh, let me set up a call right away.

8:17Eric Siu:Yeah, and that's a big lesson. I think we should talk about that because you might think like, you might have people that said, oh, we'll meet with you in a week or two weeks or whatever. But like, again, each week is 2 % in a year. Like, why would you do that? Just meet right now and get it over with because those recruiting calls, they want to talk to you. But you'll know within the first 15 minutes if you want to work with this person or not.

8:36Neil Patel:Yeah, the hardest part that I end up having is when I get an email from someone and they just shoot me an email and I'm trying to do a deal, I tend to just pick up the phone and call them based on the number I have in the email and try to do it right then and there. But a lot of people don't like that. Most people want things scheduled.

8:56Eric Siu:Well, okay. I actually, I think I've always said that's a strength of yours, Neil. So, and I think it actually gets you a lot more than like the people that complain. So what percent of people actually complain about it?

9:07Neil Patel:Less like 1%. It's not that many.

9:10Eric Siu:Worth the trade-off.

9:11Neil Patel:Yeah, I still do it. I can't.

9:13Eric Siu:How much more has that gotten you in life? Because it's not something I do, but I think it's something that's very helpful. I just, it's just not in my personality to do that.

9:22Neil Patel:Dude, so I'll give you an example from yesterday. I started going through my email.

9:29Eric Siu:Real quick. If you want to acquire customers faster and more efficiently this year with the latest strategies and tactics, then check out singlegrain.com. That is my ad agency. Again, www.singlegrain.com. Check it out. And if it seems like a fit, we'll get in touch and help you with a free marketing plan.

9:46Neil Patel:people who introduced me to potential clients that never followed up. All right. So I literally started calling like no joke. I started calling and I think I got through like 18 calls. Out of 18 calls, I got a hold of three people. Okay. Out of the three people, one was like, oh yeah, we're actually going to be putting out an RFP for marketing really soon. We have a$30 million ad budget. This is great timing. And I was like, cool. Where are you based? And they're like, oh, we're in San Francisco. I'm like, cool, I'll fly to San Francisco, my team can fly to me. And they're like, oh, we should do it.

10:24Neil Patel:They're like, what works for you in August? And now we're already going back and forth on it. Why just calling? Now I could have had AI go look for all those emails, but already knew the main ones that people send me like who are the main people that send me intros, I just look up their name. And I just go through the threads to see if they ever responded. But today, in like afternoon, I have a lunch meeting, but right after that, I'll go back to calling all the ones that didn't answer.