AI Podcasts Are Ripping Right Now

0:00Eric Siu:Using only 20 % of your business data is like dating someone who only texts emojis. First of all, that's annoying. And second, you're missing a lot of context. But that's how most businesses operate today, using only 20 % of their data. Unless you have HubSpot, where all the emails, call logs, and chat messages turn into insights to grow your business. Because all that data makes all the difference. I would know because I use HubSpot at my company. Learn more at HubSpot.com.

0:29Neil Patel:Neil, have you seen that AI podcasts are ripping right now? Yes. You're talking about specifically AI podcasts. At least what I'm talking about is people creating podcasts using AI and they're getting tons of traction because they're creating episodes on a lot of different stuff.

0:45Eric Siu:This is what I mean. Literally generated by AI.

0:53Eric Siu:Yeah, so these are both fake. and so basically it's like I think if you're starting out or if you have like a media, like by the way, Andreessen Horowitz has a nice media arm. I think this is something that might make sense but if you can generate these things so quickly, I think you're going to see a big increase in these which means you're going to see a lot more sloth on the internet. It's going to be interesting. Some of it will be good content. Like don't get me wrong but you're going to see a lot of sloth.

1:19Neil Patel:Wait, what percentage do you think is going to be good content?

1:22Eric Siu:Like 1 %? Yeah, even I don't think that.

1:27Neil Patel:people are just going to get so tired. They're going to start boycotting and being like, dude, we're tired of listening to podcasts that are AI. And then I'm telling you, these platforms, whether it's Apple or Google or Spotify, people are going to get irritated. So they're going to have to start labeling like AI-generated podcasts. I'm telling you, like it's going to go everywhere with content.

1:47Eric Siu:I actually think a new social media platform is going to come out where it's just focused on all human content only or like all human curation. and that's going to be a thing. That's an angle.

1:57Neil Patel:I thought you were going to say a new platform for all AI content. I'm like, Sora?

2:02Eric Siu:Yeah, but yeah, that too, which remember I told you, like the people in my building, they use Sora quite a bit. Like the workers, when I talked to them, they're like, check out this thing I made over here. So I think we're, go ahead.

2:14Neil Patel:Let's go back to Sora. How do you think Sora is doing right now? Not well. Yeah, it's pretty much done.

2:22Eric Siu:Yeah. you know what's interesting like I might help with another event this year on the YPO side I might do an AI summit in Istanbul let me know if you want to come because it's actually tied in with their global business summit right so which is one of their events where you can do deals so I don't know if you're still in the group but this is the only event where you can pitch each other so I might go to I might throw that event and do it and I'm going to let Neil go to sleep soon but I think next year we should consider maybe the year after we should consider having the planners who helped us before bring marketing school life back something like that maybe 2027 2028 we should do that

3:00Neil Patel:yeah dude and for me i can't go to the ypo events i dropped out of ypo i'm no longer a member you can still speak at them if i invite you to speak oh i didn't know that but yeah i didn't renew you know why i was butthurt not really i wasn't butthurt that they didn't accept me i was in ypo and then I try to get into YPO. Was it called gold? Yeah. Gold.

3:20Eric Siu:Dude, you qualify in four years.

3:22Neil Patel:You're good. How old do you have to be?

3:25Eric Siu:Over 45.

3:27Neil Patel:Oh, so I have to just wait five years.

3:29Eric Siu:Wait it out. Yeah. Wait it out. I will say like I went to a dine around and I think we can tie this in with having a friend group and all that. I'll tie it in together with the retreat that I did last week. And then that will give me a little more rest time here. But we did this YPO dine around. So every year in your chapter, right? So YPO is a global entrepreneur or like a business operator group, right? And so this year I went up to an event up in the Palisades. So every year there's a dine around, meaning that you go to a member's house and then they host. And so they had like a cook, like a bartender and all that.

4:02Eric Siu:This house was huge. And the crazy thing is this house was right by the hill where the Palisades fire started. So it didn't hit that, like they had firefighters defending it and his house got protected, right? But I'm just saying that huge house, by the way, ginormous. Neil's really going to fall asleep now. But you would have liked this house, Neil. I'm just saying that the group that Neil wants to join, the gold one, obviously if the age is 45 minimum, the net worth of these people is going to be significantly larger. I know some of the people in that chapter. They've created amazing movies that you all have seen.

4:38Eric Siu:They've brokered some deals with NBA arenas. one person used to be CEO of a large social media company.

4:44Neil Patel:So, you know, heavy hit hotel brands like Hyatt, like the actual owner of Hyatt.

4:48Eric Siu:Yeah. So Neil wants to be in this one and no shade at all. Like Neil should look for that. You want to be people, you want to be with people kind of at your level or even above your level, right? Ideally on average. But, you know, the under 45 group for YPO, you have people there, you do have some people who are heavy hitters, but it's pretty hard to find them because they haven't come out in for that long. Right. And so that's kind of how I look at it. But where I'm where I'm going with this is that, for example, the Palm Beach retreat that I did last week, you know, I put this group together and we've been together since 2017, 2018.

5:22Eric Siu:I was looking at pictures from 10 years ago and the memories that we build. It's just like I would like to grow old. And I got this from Syed, actually. It's like you want to grow old with these groups. And I'd rather have these relationships compound sooner than later. Now, that being said, you shouldn't just try to join any group. And Neil's done a good job of filtering here because some groups I've been in in the past, some groups like to focus more on partying, for example, or some groups like to focus more on maybe talking about family. And that's totally fine. My focus right now is more on the business side.

5:50Eric Siu:And when Neil joins these things, he's completely locked in on business. And so he doesn't want to hear about the other stuff.

5:57Neil Patel:No, I don't want to hear about your problems with your kid. I know that sounds really bad, but I'm paying for some business stuff. I want business value. I don't want to give feedback on marital problems and people complaining about their significant other.

6:12Eric Siu:And here's the thing. Even if you're listening to this right now, it's like, oh, I don't qualify for EO or YPO or Hampton or any of these groups. Even when I was 26, 27 years old, I would put together these small dinners where I even when I was like, I didn't have a lot of like, you know, any money. Right. I was broke, basically. So I think the sooner you start to put these groups together, the better. because some of these people in these groups, like maybe only one or two might compound into building something really big. The rest, maybe not so much. But if you're the leader of this group, you can kind of filter people in and out and you can rotate the groups, which is what I've done over the years.

6:45Eric Siu:And it's not just an Eric decision. It's actually a group decision.

6:48Neil Patel:Yeah. What I found easier than doing groups like what Eric's talking about, I think groups are really valuable. It's easier to just attend other people's groups every once in a while.

6:57Eric Siu:Yeah. So you, yeah, I'm sure. Neil have you actually gone to any of these events where you get invited? I'm sure you get invited all the time right? The answer is no so

7:07Neil Patel:I'm trying to think in the last year or two no I haven't been to any of them yeah

7:16Eric Siu:it's not exactly Neil's cup of tea but I will tell you that once Neil joins in four years when we look back on this episode Neil will be like oh Eric I should have joined sooner.

7:26Neil Patel:You're talking about YPO Gold? No, I tried to join sooner. I just did not get accepted. They didn't like my age. But once you join, you'll be like, Eric, I see the value beyond just the business side for Forum. I see the value. Yeah, my problem with YPO, so remember the marketing one in Miami? Good event. Eric threw that event. A lot of amazing learnings, a lot of great speakers. The problem for me for YPO, not YPO Gold, but YPO, you tend to network with more entrepreneurs and their size of their business tends to be much smaller. Even if you're not supposed to be able to do business in there, that's fine, right?

8:02Neil Patel:I didn't join YPO originally to do business within my chapter. It was more so to learn. But my hard part was is the learnings that they were going through for the majority of the people, not all, but the majority of the people in the group were not applicable to me and the stage I am in life.

8:18Eric Siu:You mean the people that attended or the speakers?

8:22Neil Patel:Let's go back. Two things. So with the YPO Beverly Hills that I was in, I don't know if you're still in YPO Beverly Hills. I am. Yeah. So my issue is great chapter, but YPO in general, when I try the chapter, a lot of the people and their learnings and where they're at in business were not applicable to me. It was more so they were more earlier stage. So it just wasn't. But there are some who are a good fit and some people have even much larger businesses than me. I was looking for a chapter where it was just larger businesses or all large businesses. Now, going to the Miami event, it's great, but most of them were not hired guns for like large organizations.

9:05Neil Patel:So I think if you're focused on more mid-market or SMB, it's a great place to pick up potential customers and revenue from.

9:13Eric Siu:Yeah. I'll give you context just for everyone and we can wrap this. Do you want to face your thought? Go ahead.

9:17Neil Patel:Yeah, no, it's spot on. You just have to end up finding, I don't know if there is, YPO events where there's more traditional publicly traded companies or hired guns.

9:26Eric Siu:So what I'll say is this, right? Just to give everyone some context here. So the qualifications to join EO, it's like 1 million a year. I think Hampton's 3 million a year or so in revenue. YPO is 13 million plus, or you can qualify on valuation. There's some ways you can play around with it. But Neil, the group that Neil's trying to join, if you're in gold, for example, and it's like, I think it's Bel Air chapter or something like that, you have very wealthy people, right? We're talking people that have done like, you know, multi-billion dollar deals and people that, you know, have, you know, let's say large venture funds or something like that.

9:56Eric Siu:And so, but also like the average age of these people, we're talking, you know, these people are probably like 55, 60 years old plus. And so they've had more time to compound. And Neil's done well enough where, you know, he definitely qualifies for that range. So, but the key thing is, Neil's very, you want to be very selective with your time, right? So who you're spending time with. So I would suggest that if you're looking to start a group, let's say you're a director of marketing right now, try to put a group together where it's like at least senior directors of marketing or CMOs, maybe they're a step or two above you and then continue to compound.