Anthropic Just Revealed a New Marketing Channel

0:00Eric Siu:The Anthropic person just mentioned GitHub repos, okay? So I did this for a fun deal. I went to my open call. I was like, hey, look, all the cool stuff that we do from an AI marketing standpoint, can you just make me a repo? So I threw up this GitHub repo over here. It's called AI Marketing Skills. If you go to singlegrain.com slash skills, it's free, completely free. I have 1 ,700 stars on it. I didn't even know what that means before, right? 1 ,700 stars and I have all these, I have like an Elon Musk skill where it helps you question, delete, simplify, speed up, automate things. I have a deal revival thing.

0:29Eric Siu:it's all the things that I use and I just put it out there. I even have the finance skill that saved me 500 grand in here. It's all in here. So I think this is a nice way to market because this drove leads too. Because what I do at the end of them is there's like a call to action for like single grain and all the things that we have down here, right? You can collect emails if you want. I'm not going to go that far, but I do constantly remind people, hey, there's an updated version. Can you give us feedback on it, whatever? And we can see what people are using. But I think we're going to see a lot more of this, this GitHub marketing.

0:57Neil Patel:Yeah, I think we're going to see a ton more of this. And if you look at GitHub, it's an amazing place to go to get access to what companies are doing internally because a lot of them will share it. The interesting thing was, was it Claude or someone? One of the companies had a lot of their stuff that was released on a GitHub or something like that. It was made public. and they don't want to. Their code, I thought that was a joke. I thought that was an April Fool's joke. That's what people said. I didn't know if it was an April Fool's joke or not.

1:34Eric Siu:But I did see them make someone else take their repo down. So you get DMCA takedown requests in GitHub. They take down things really quickly. They're owned by Microsoft. Yeah. Yeah, yeah. So anyway, I think it's just, you're going to have agentic marketing. You're going to have hyper-personalized marketing, hyper-personalized ads. You're going to have GitHub marketing. All the tools, we're probably going to give a lot of it away for free and get identified PQLs and then just have agents that sell them. Dude, I use this thing called Bordy. Have you heard of Bordy.ai? I didn't tell you about this?

2:03Neil Patel:No. Okay, so do this later.

2:05Eric Siu:Okay, so I go to Bordy.ai and what it does is it'll connect you with like potential recruits or investors or co-founders. It's like one of those startup like networking things, okay? Yeah. So I get on a discovery call with the AI just to see how good it is. Phenomenal. I'm like end to end. It was like a 20 to 25 minute call. It handled everything and literally it's putting me in touch with like potential recruits as well. And it's showing me all their LinkedIn's and it's doing a really good job of it. And so again, if you want to use it for networking or anything, I think this is a new way of like building your network with LinkedIn because that network's just gonna get stronger and stronger.

2:39Eric Siu:But more than anything, that discovery call, because we have these voice agents right now that we used building a Google Live 3.1. And I'm just like, dude, if these voice agents are that good already with a complex discovery call, sky's the limit. Yes. Yeah. Are you using any voice agents yet?

2:56Neil Patel:Our team does. I don't. Yeah. I just, I don't like the voice agents. Try it later. Try it later. Like, I didn't expect it to be this good. I'm like, I haven't found anyone that's good. The problem I'm seeing right now with all this stuff, and we're talking a little bit about it, dude, every company I go to, they're using so many of these AI tools. It's starting to create inefficiencies in their organization. I'm going to send you this. Especially in marketing. I want you to try this later. Yeah, I'll try it. But it's like people are trying so many tools, they're forgetting about what's actually driving ROI and growth.

3:28Neil Patel:And I would recommend to anyone listening, you should not avoid testing out AI. You don't want to be spending all day using tools instead of focusing on what is driving you your ROI and letting your eye off the ball. Because if you've been in business for a while and you know your paid ads or certain things are driving certain amounts of revenue for you, The last thing you want to do is let your foot off the ball or let your eyes off the ball and focus on what's cool and sexy. And a great example of this is I was with a company that generates around 43 % of their revenue, 43%, 44 % of their new revenue from affiliates.

4:07Neil Patel:And they're telling me about all these cool AI tools that they're using and testing internally. And I was just like, okay, you make a lot of revenue through affiliates, right? They're like, yeah. how long have you been doing affiliate marketing for? They're like two years now. I was like, oh, cool. How many people do you have internally that are managing your affiliate team? They're like, just two. This is a big organization. I was like, instead of using all these cool AI tools like for voice or content creation or whatnot, why don't you focus on using AI tools to help you scale out your affiliate program from more creatives to more outreach to following up, maintaining relationships.

4:45Neil Patel:AI tools are great, but if you're using them on the wrong stuff, It's just like you're just going to end up wasting time. And that's what I see too many companies doing. They're not using the technology for the crap that's driving them ROI. They're using it for all this cool stuff that everyone's talking about instead of just focusing on the boring and ugly and just scaling it up more.

5:04Eric Siu:So we call that AI theater, right? Or AI compliance theater. So this is something we say. We say, guys, everything that you're building right now, it has to tie in with the solving problems for your customers. Because we're a customer. We are a problem-solving machine. That's what we do. We're supposed to help our customers. So you can't build like a dashboard or whatever. And then that's theater, right? And so even when we think about like something like a boardy, for example, we think about our speed to lead when it comes to how quickly we get back to our customers or even missed opportunities we have for people visiting our website, like PQLs that we identify.

5:35Eric Siu:So for us, this drives pipeline, which ties in with revenue. I will say in the beginning, maybe even two, three years ago, like when all the new stuff was coming out, there's a lot of theater. I'm just testing everything. I think it's really important as you're doing this too. I literally have a skill in my open cloud that says, hey, this isn't tied to your goals right now. This isn't going to help you make more money. This doesn't achieve the four to one ROI for all the things that you want to do. And so it'll push back on me, which is good. So you have to know how you work too. And like when you work with it more, by the way, I had to make a sheet for like how I work exactly.

6:08Eric Siu:You should make one and then have it help you based on your strengths and your weaknesses. for most my stuff is phone calls and meetings and closing deals maybe different for you but like yeah for me i'm like i'm in this all the time so it just depends like for you you might need one of those like little open ai like this the pins that listen to you the whole time yeah yeah i don't like that i don't either if someone's privacy yeah if someone sees it they're like i don't want to

6:33Neil Patel:talk to you anymore yeah yeah dude i was in a meeting with someone this was months ago and they're wearing that i'm like what is that they're like oh this is ai it helps me record everything and I'm like uh like that's not cool like you didn't even ask me yeah yeah and I was like this is awkward yeah and they're like yeah it's just really cool I just use it for internal purposes that are like it just helps me keep track of everything I'm like but it's not a normal conversation anymore no it's not a normal conversation dude what I said in the conversation I don't say anything like gross or graphic or inappropriate no so I don't have to worry about any of that kind of stuff but even when I'm talking about business I'm not gonna you know break contracts and talk about stuff that i'm not supposed to talk about it's just more so when someone's recording you it just feels awkward yeah and you don't know how they're going to use it or abuse it or what they're going to do with it maybe they'll come against you in the future not just come against you maybe they just start taking your voice and then trying to say oh look neil said this and they just clip one little portion of it and it's taken out of context and then it just makes you look bad and it's like yeah i don't want to be recorded i think there's a line

7:37Eric Siu:there's a line there's a fine line with all these things and i i i hope a lot of people aren't wearing those things because that would just that would i don't know but it would i want to say

7:47Neil Patel:amplify it would make the conversations a lot more i don't know dull so i have the same problem with the meta glasses i now notice so many more people wearing the meta glasses with the two cameras on each side yeah and i'm really careful when i talk around them so i was using the meta glass

8:01Eric Siu:the only time i use my meta glass i was using this morning i was playing tennis with an eve right I only use it as my tennis coach. And then I drag the file into Gemini. I said, you're the world's best tennis coach. What can I do better? That's the only reason I use it for. Only time I use it.

8:13Neil Patel:But that makes sense. But when I'm having a conversation with people, I don't like when people are wearing meta glasses. That's just me. Maybe other people -

8:21Eric Siu:Can you tell that they're wearing it?

8:22Neil Patel:Because they're thicker. Thicker and then you have the camera. And it's just like - Yeah.

8:27Eric Siu:Yeah. I don't like that. Quick break. If you want to run personalized LinkedIn ads and have personalized landing pages to convert your customers at a much higher rate on LinkedIn, check out Carrot. That's K-A-R-R-O-T.ai. Carrot allows you to do things that LinkedIn ads does not allow you to do right now. Check it out. There are publicly traded companies such as SEMrush and Sitecore that are using this right now. And you can use this to get ahead because if you don't use this, it will take you weeks, if not even a little longer than that, to make these ads. Because again, you cannot do this on LinkedIn.

8:58Eric Siu:So again, go to www.K-A-R-R-O-T.ai and we'll see you on the other side. Okay, so we have a few more to cover over here. I don't have any of the, I still have some of the classics up here. Let's pick some of the classics up here. You pick one.

9:12Neil Patel:All right, let's see. This podcast charges 4.7 million per mid-roll. I'm curious on this. What's the ROI for 4.7 million dollars?

9:23Eric Siu:So this guy, Evan Armstrong tweets this. Everyone talks about TBPN making 20 million on ads and then they just sold the OpenAI for 200 million, but no one talks about how Acquired FM is pricing their mid-roll at$4.7 million. So Acquired is, let's just say, like a business show, okay? They talk about businesses. So check this out, Neil. Spring 2026, four episodes already sold out. Fall sold out. Spring 2027 sold out. It's like all of this sold out. So if you go all the way to fall 2029 season, mid-roll is$4.7 million. So if you go to spring 2028, it's$2.9. Presenting is already sold out. So the presenting sponsorship, by the way, is$5.6 million.

10:02Eric Siu:Wow. Yeah. And I think they're getting these conversions. Because I think people are realizing, I was stupid on this. I'm not going to say we were stupid. I was stupid on this because I was already listening to these things like Founders Acquired and all that. I should have just paid for all the ads in the very beginning because anybody listening to this is smart. They're entrepreneurial and they're probably decision makers. Like Jeff Bezos listens to the Founders podcast.

10:24Neil Patel:Yeah. Right. So. They have an amazing audience.

10:27Eric Siu:Yeah. And they also have an event. acquired yeah yeah acquired acquired as an event but founders is a different one founders is david senra he has a founders podcast and now he has david uh it's called david senra podcast and he's had michael dell on it um james dyson from it he's had a mark andreessen and all these people so why does it get these people because these people are learning machines yeah from my

10:48Neil Patel:understanding acquired is much larger than uh what's the other one called with the four besties all in all in yeah yeah i think acquired is quite a bit bigger you know the thing is i don't listen

10:57Eric Siu:to Acquired that much. I listen to All In a lot. I listen to Founders. I'm the opposite. I listen to Acquired more. You do? Did you listen to the Costco episode?

11:05Neil Patel:No.

11:05Eric Siu:I heard that one was one of the best ones.

11:07Neil Patel:I should check it out. You should check it out.

11:09Eric Siu:Yeah. So just so everyone knows, Acquired, they like to do these deep dives on companies and there's a lot to learn from these. Like the Google one was really good.

11:17Neil Patel:Yes. Microsoft was really good too. The reason I like the Acquired podcast is for me, it's not really news. Like there's nothing wrong with the All In podcast, but it's not like I'm listening to something on the All In Podcast. I'm like, okay, this is going to help me grow my business. Acquired, I actually feel I can listen,

11:32Eric Siu:learn something and then go and execute on that. So this is worth talking about, I think for a moment. And then I can pick one of the classics. So I like Acquired for that reason because it's historical context. How, the Costco ones, like how did Costco start? Oh, actually it turns out he was the protege of like Sam Walton's company. So he was part of Walmart before. And then they had Price Club, right? And Price Club, I think is part of Walmart as well. I think.

11:55Neil Patel:I think Price Club is part of Costco.

11:56Eric Siu:Sam's Club. Sam's Club. Sorry. Sam's Club. Price Club is a different one. But Sam's Club is part of Walmart. No. Price Club is Costco. I just Googled it. But no, I was saying Sam's Club is Walmart. Oh, I thought you were saying

12:09Neil Patel:Price Club.

12:09Eric Siu:I did. I was wrong in the beginning. I corrected it. So but my point is you learn so much like how hard it was to start Walmart initially. And then this guy, the way Costco started, like he he he wasn't an entrepreneur before. He actually worked for Walmart and he kind of rose up the ranks. And then eventually they're like, Hey, let's go start this thing. And then, you know, this, this, uh, Costco took off. But my point of saying all this is that you learn from the nuggets and through these stories, you figure out what you want to take and then what you should do, which is why I've liked these, these EO and YPO groups.